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- A Product Market Fit Show | Startup Podcast for Founders
16 episodes
A Product Market Fit Show | Startup Podcast for Founders
by Pablo Srugo · English
Every founder has 1 goal: find product-market fit. We interview the world's most successful startup founders on the 0 to 1 part of their journeys. We've had the founders of Reddit, Gusto, Rappi, Glean, Cohere, Huntress, ID.me and many more. We go deep with entrepreneurs & VCs to provide detailed examples you can steal. Our goal is to understand product-market fit better than anyone on the planet. Rated one of the world's top startup podcasts.
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He pays every one of his 150 employees the exact same salary. Here's how he built a $6B startup. | Steve Tuck, Co-Founder & CEO of Oxide
Oxide’s path to product-market fit building a cloud-like on-prem computer, plus two unusual tactics: “building in public” for years and paying all ~150 employees the same salary.
9 Nov 2026 · 53m · 25 chaptersHe had paying customers before he even incorporated—then hit $1M ARR in a year and raised a $19M Series A. | Rahul Shivkumar, Co-Founder of Assured
Assured Health automates provider onboarding for healthcare orgs using AI agents, aiming to reduce time to credentialing/paneling so providers can see patients and billing can start sooner.
2 Nov 2026 · 57m · 26 chaptersHis free app hit 200 locations and nobody used it, then he raised $25M. | Tushar Mishra, Co-Founder & CEO of Delightree
Delightree’s path to product-market fit for an AI-powered franchise operations app, and the lessons from scaling from “nobody uses the free app” to a repeatable, revenue-driving onboarding + outbound…
26 Oct 2026 · 49m · 19 chaptersCarriers wouldn't talk to him, so he started with kids' smartwatches—then landed AT&T, Revolut and Klarna and now wins 90% of deals. | Hermann Frank, Co-Founder & CEO of Gigs
Gigs (CEO Hermann Frank) builds an “OS for embedded telecoms,” letting companies embed mobile plans/activation into their products via an API.
19 Oct 2026 · 46m · 19 chapters
He has cold outbound data on 40 million startups. Here's what works. | Daniel Saks, Co-Founder of Landbase and AppDirect
Product-market fit as “magnetic momentum” in tight beachheads; lessons from AppDirect’s B2B app marketplace; why outbound is harder now (AI spam) and how to do precise, targeted outbound using…
12 Oct 2026 · 54m · 22 chapters
He introduced his buyers to VCs instead of pitching them—then closed 20 deals in a row and a $20M Series A | Jonathan Awad, Co-Founder & CEO of Baselayer
Baselayer’s path to product-market fit and a $20M Series A, driven by enterprise sales reciprocity, a strict 20-minute customer-response SLA, and aggressive top-of-funnel outreach that enabled…
5 Oct 2026 · 1h 2m · 27 chapters
He runs 3 dinners a week instead of cold outbound—and closes $500K+ ARR deals. | Nick Fleisher, Co-Founder & CEO of Sandstone
Sandstone’s path to product-market fit and enterprise growth in legal AI—building a “legal CRM/context engine” (intake, work management, and context across Slack/Teams/Drive/SharePoint and systems…
28 Sep 2026 · 49m · 30 chapters
Revenue fell from $25M to $8M—so he raised $75M in crowdfunding and ignored VCs. | Dan Novaes, Co-Founder & CEO of Mode Mobile
Mode Mobile’s origin story and pivots from “InstaLiker” (Instagram-like exchange) to a phone/rewards model that pays users for actions, then how revenue collapse in 2022 led to crowdfunding (Reg CF…
21 Sep 2026 · 51m · 20 chapters
He turned off a product with 20M users and went from 70 people to 7—then raised a $47M Series A. | Keith Peiris, Co-Founder & CEO of Lightfield
Keith Peiris (Lightfield) explains why they “burned the boats” by shutting down an old product with 20M users, cutting staff from 70 to 7, and pivoting to an AI-native CRM; he also shares how they…
14 Sep 2026 · 46m · 18 chapters
VCs chased crypto and passed on his “boring” startup—then he raised $385M at a $2B valuation. | Aaron Schumm, Founder & CEO of Vestwell
Vestwell’s journey to product-market fit in workplace retirement/“tax-preferred” savings software, its channel-first go-to-market, and how it raised a $385M round at a $2B valuation.
7 Sep 2026 · 50m · 20 chapters
He sold his 8-figure business to bet on a side app—then grew it to 20x in a year. | Andrew Antos, Co-Founder & CEO of Within
Andrew Antos (Within) explains how they repeatedly found product-market fit, why “100 customers” reveals the real motion, and how they used customer conversation + usage data to steer experiments.
31 Aug 2026 · 50m · 23 chapters
He spent $0 on marketing for 2 years—then raised $400M at a $3.25B valuation. | AJ Loiacono, Co-Founder & CEO of Judi Health
AJ Loiacono, co-founder/CEO of Judi Health (formerly Capital Rx), explains how the company built product-market fit in healthcare benefits by charging fixed prices, avoiding profit from drug spend,…
24 Aug 2026 · 55m · 27 chapters
He spent $150K on brand before he had a product—then closed $1.5M ARR in 1 month. | Niklas Lindgren, Co-Founder & CEO of Endra
Endra’s path to product-market fit in enterprise MEP engineering AI—how it went from early pilots to $1.5M ARR in one month, plus lessons on brand, go-to-market, and hiring.
17 Aug 2026 · 46m · 31 chapters
He lost all 5 of his first deals—then built the next Looker and raised $250M. | Colin Zima, Co-Founder of Omni
Omni’s path to product-market fit in BI—losing five early deals, fixing product gaps, and scaling go-to-market (demos, LinkedIn, partnerships) to raise $250M.
10 Aug 2026 · 53m · 27 chapters
He fired almost everyone, kept 2 engineers—then grew 12x and raised a $30M Series A. | Rafael Broshi, Co-Founder of Notch
Notch’s pivot from an underperforming crypto/digital-asset insurance startup to AI agents for regulated customer support, and how a specific enterprise POC led to product-market fit, rapid growth,…
3 Aug 2026 · 53m · 14 chapters
He worked out of a police department for free for a year—then built a $6.8B company. | Ben Rudolph, Co-Founder of Peregrine
How Peregrine found product-market fit by embedding with police detectives, then scaled a data-integration platform for public safety and emergency operations; includes go-to-market and deployment…
27 Jul 2026 · 41m · 17 chaptersWe use cookies.They keep VO running smoothly and help us improve it. Privacy policy