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16 episodes
AdExchanger
by AdExchanger Talks · English
AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.
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Stop Buying Lemons, With SWYM.ai
Programmatic transparency and “stop buying lemons” by reducing waste upstream in the supply chain.
10 Nov 2026 · 45m · 21 chaptersIntent Data Is A Gift, With Edible Brands
Edible Brands’ digital strategy for gifting intent, privacy-safe personalization, and peak-holiday operations; plus the origin and AI-driven personalization of its hemp marketplace Edibles.com.
4 Nov 2026 · 47m · 17 chaptersFrom Puppies To Programmatic To AI Agents
Why programmatic still leaves media buyers doing manual “between-platform” work, and how Kova.ai builds AI agents to automate reporting, QA, pacing checks, and workflow tasks inside the tools buyers…
27 Oct 2026 · 53m · 18 chaptersWhat Frogs And Socks Can Teach Us About AI Implementation
How to implement AI in advertising without losing brand distinctiveness—moving from demos to enterprise workflows, people/process change, and “brand machine-readability.”
20 Oct 2026 · 48m · 12 chapters
Making AI Pay Its Way, With Cloudflare
Cloudflare’s stance on “Content Independence Day” and how publishers/brands can survive the shift from human-driven web traffic to AI/agent traffic.
13 Oct 2026 · 51m · 14 chapters
Value Over Volume, With NYT's Courtney Glaze
The New York Times’ programmatic and revenue-operations strategy, centered on “value over volume.” Glaze explains how the Times reintroduced in-app programmatic with tighter controls, rationalized…
6 Oct 2026 · 46m · 17 chapters
Want AI Agents That Work? You've Gotta Do The 'Unsexy' Stuff First
Abby Klassen (Tenuity CEO) argues AI agents will only work if agencies do “unsexy” groundwork first: data cleaning/reconciliation, governed workflows, and holistic measurement.
29 Sep 2026 · 47m · 20 chapters
Creator Marketing Is Growing Up
Creator marketing “growing up” from experimental influencer tactics into a strategic, measurable, and increasingly automated part of omnichannel advertising.
22 Sep 2026 · 58m · 17 chapters
Information Quality Is What Wins In The AI Era
Tim Frank (Microsoft) explains how “information quality” and data structure will determine winners in the AI era, as the web evolves into three simultaneous modes: human browsing, LLM-assisted…
16 Sep 2026 · 54m · 21 chapters
I've Tried Everything But AdTech Therapy
Publisher monetization amid open-web decline: generative AI search reducing referral traffic, antitrust outcomes for Google/ad tech, and how publishers should respond with community-first models,…
8 Sep 2026 · 53m · 17 chaptersCracking The In-Store Attribution Code In Influencer Marketing
Hummingbirds’ creator marketing model for retail, focusing on “in-store attribution” (linking creator-driven awareness to actual purchases via receipt scanning) and how smaller local creators help…
1 Sep 2026 · 44m · 15 chapters
Programmatic Gets An Agentic Brain
Agentic AI in programmatic advertising—how AI agents can plan, activate, and optimize campaigns end-to-end; why the industry must move beyond “cheap reach”; and the role of open standards like Ad…
25 Aug 2026 · 58m · 21 chapters
Google's Mass Arbitration Problem
Ashley Keller of Keller Postman explains “mass arbitration” and how it’s being used to pursue advertiser damages after two federal judges found Google to be a monopolist in search and in ad tech.
18 Aug 2026 · 51m · 16 chapters
Murder Your Thirst And Measure Everything
Liquid Death’s media strategy and measurement approach, focusing on incrementality testing in retail CPG where pixels can’t be placed on products; ROAS pitfalls; earned vs paid media; loyalty…
11 Aug 2026 · 52m · 23 chapters
'Models Built For Me'
Ali Manning (Chalice AI) explains why advertisers need custom, brand-trained AI models for media buying instead of relying on DSP “black box” optimization, and how Chalice is using containerized…
4 Aug 2026 · 54m · 20 chapters
The Hardest KPI In Advertising
Political advertising’s hardest KPI is the secret ballot every other year; the episode covers how campaigns measure and target persuadable voters in a post-cookie world, why spending is surging…
28 Jul 2026 · 47m · 19 chaptersWe use cookies.They keep VO running smoothly and help us improve it. Privacy policy