ChatGPT Ads: The Future of AI Monetization?

13 Dec 2025 · 9 min · 4 chapters

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In short

Whether ChatGPT/OpenAI is starting to show ads or ad-like app promotions inside ChatGPT Pro accounts, and what that means for AI monetization and user trust.

Guest backgrounds

Jaden and Jamie (hosts). They also promote their “school community” teaching how to rank businesses inside ChatGPT/Gemini.

Key claims

A Twitter/X thread alleges “find a fitness class” suggestions included “connect Peloton” on ChatGPT Pro (~$200/month). OpenAI replied it’s not an ad and has no financial component—just app-install suggestions tied to the apps SDK—but the hosts argue the irrelevance makes it effectively ad-like and could be groundwork for future ads. They predict ads will arrive for free users; Pro users should expect no sponsorships.

Notable examples

Peloton app suggestion; OpenAI October apps SDK blog post; analogy to Apple app discovery ads and Facebook/Google ad models.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

The Future of Ads in AI

1:00 to 2:26

Exploring the implications of potential ads in ChatGPT and OpenAI's monetization strategy.

“So ChatGPT and OpenAI are under fire again for potentially releasing ads.”

Community Insights on Ads

2:26 to 4:14

Discussion on reactions to ChatGPT ads and how they may impact user trust.

“this is definitely like you mentioned, it's not guaranteed that ChatGPT is rolling out ads.”

Intentional or Accidental? Ads Debate

4:14 to 6:04

Debating whether the appearance of ads in ChatGPT was intentional or an experiment.

“is the interesting part about this story.”

Monetization Strategies for AI

6:04 to 9:38

Discussing future monetization strategies for ChatGPT and the possibility of ads.

“Like maybe you put ChatGPT inside of Peloton bikes.”
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Transcript

Automatic transcript. May contain errors.

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0:38With RSS.com, starting your own podcast is free and easy. Upload an episode and we distribute it to Apple Podcasts, Spotify, Amazon Music, and more. Track your listeners, see where they're from, and start earning from ads just like this. If you've been thinking about starting a podcast, this is your sign. Start your new podcast for free today at RSS.com. So ChatGPT and OpenAI are under fire again for potentially releasing ads. We don't know for sure, but there's been pop-ups that look suspicious lately and people are starting to talk about them. Today we're going to talk about some of the implications of that.

1:15Is there going to be ads moving forward? Is it going to ruin AI for everybody? And what's OpenAI going to do to make money long-term? Before we get into all that, Jaden, why don't you tell them about our school community? Yeah, so I think specifically with the story about the ads getting into ChatGPT, we see just how valuable it is to have your product ranked inside of chat GPT and actually showing up like whether they're doing it on purpose or it's an accident it is very valuable so Jamie and I actually released an entire video today we recorded about how to get your business or service ranked inside of chat GPT or Gemini or any of the AI models how to have people actually find you when they search for whatever you do so if you want to get access to that we have a cyber Monday Black Friday deal right now on our school community it is$19 a month usually it is much more.

1:59And in the future, the price will go up. But if you lock in that price, you can get access to over 60 videos that we have recorded. We've been doing this for over a year with over 30 members inside of the group, all sharing what they're doing. And we share basically all the insider stuff, all the secret stuff that we don't share publicly is all inside of the school community. You get access to that. And today's video where we show how to rank your business inside of ChatGPT. It's definitely something that we hope to see you on. Link is in the description. All right. So I think with all of this, this is definitely like you mentioned, it's not guaranteed that ChatGPT is rolling out ads.

2:32I think this was probably an experiment. I personally believe that it was ads. It was intentional, but it was sort of look and see how people react. If people react too negatively, maybe they'll pull back. The thing that I think rubs people the wrong way is that this was on a pro account. So someone is paying money to use the service and there's ads embedded. I think if you're using something like Facebook, it's free. You expect there to be ads. If it's Google, it's free. You expect there to be ads. When you pay for something, you do not expect there to be ads. You pay for things. You get a subscription so that there are no ads.

3:01Or at least you would hope that there is a lot of disclosure and they're very public about that. I think that's what's rubbing people the wrong way. All of this came from a recent Twitter thread. But I guess we'll break down what people are saying about it there. But Jamie, I guess, what's your thought on whether this was intentional or unintentional? I mean, it's tricky because they're claiming it was for like an app integration, you know. So and we'll get more into it. But basically, that's a screenshot that this guy posted on Twitter or on X. It says, you know, find a fitness class and then it says connect Peloton.

3:36So people are basically saying, is that an ad for Peloton or is it just like making you aware that Peloton can be integrated with chat at GBT? But I think people are assuming it's an ad, which I kind of think you're right. or it was at least a test for ads. So that's where kind of people are, you know, rubbed the wrong way by this. And I think, honestly, if they do start doing ads, it's going to really discredit them a lot. They're going to lose a lot of credibility and trust from people. Right now, people are using ChatTPT for hundreds of searches a day, I'm sure. So I use it almost every day for searches.

4:12And so I'm just, I don't know. I don't know. What do you think? Do you think it's actually an ad? Well, opening, I did respond. is the interesting part about this story. So I'll break you, we'll go through and read the thread on X. So basically, Cole Tregask over on X said, Chet Chibu started posting ads on pro accounts. By the way, pro accounts, that's the$200 a month, I believe, right? For the pro. Yeah, yeah. And, or at least either him or one of the other people that saw an ad was on the$200 a month. So obviously you're paying plenty of money. You don't want to see ads. He said, I hope this is just testing or a mistake.

4:46Otherwise, it's an unsubscribe from me. On the flip side, the ad seems completely unrelated to the chat. That's another thing that also is annoying is it seems like this has nothing to do with the chat. And he's like, he takes them all and he's like, don't do it. Okay, so what happened? It basically, he was having a conversation with it. And at the bottom, he completely unrelated. It said, find a fitness class. And then it was like, connect Peloton. And it has like a button to go, you know, to Peloton and finding a fitness class. Someone else flagged that exact same find a fitness class, collect a Peloton thing below.

5:20And then Cole said to clarify the person, or I guess actually this was just one person. So he was reposting them. He said they've confirmed that they have a pro account around the$200 amount of chat GPT pro plan. And then OpenAI actually responded to them and they said, hi, Cole, thanks for flagging. This is not an ad. There's no financial component. It's only a suggestion to install Peloton's app. but the lack of relevancy makes it bad slash confusing experience. We're iterating on the suggestions and UI, trying to make sure they're awesome. Okay. And then he also says, in case it's helpful, here's a blog post we put out in October when we launched the apps SDK.

5:55It covers the discovery UX at high level. We have iterated since then and we'll continue to do so. It's new territory and we're working hard to get it right. Okay. I appreciate the transparency from OpenAI, but basically what they're saying is they have this new, this new like app program where you can get apps embedded into chat gpt and there's some glitch that made this app suggestion appear a couple things that are interesting to me the first one is that they say this isn't an ad because there's no financial component right so they're not getting paid for it i actually don't think that that would be exclusively making it an ad or not an ad because i think there's other ways these companies could make partnerships and so technically it could be an ad even if they weren't getting directly paid per click right like let's say they have some sort technological partnership with Peloton and ChatGPT.

6:39Like maybe you put ChatGPT inside of Peloton bikes. It's not there yet, but you could imagine that that's a future they're looking at. And so pushing Peloton, I would consider it still an ad. Okay. But regardless, let's just say it's a glitch. What I do think is interesting is that basically, even if they're not paying, this is testing the groundwork for putting ads inside. You have these kind of buttons and these bubbles below, and they're like, yeah, it's irrelevant. So it's super weird. We're going to fix it. Well, okay, you showed an irrelevant, go download this random app. Like, come on, that's, that's totally an ad.

7:09And I think it's the path that they will take in the future to when they eventually actually roll out ads and put ads inside of chat. In my mind, there's no doubt that they will add ads, right? You think about like Facebook and when everyone had this whole drama about like, Oh, Zuckerberg is going to start making people pay for Facebook. I don't know if you remember this, Jamie from like 15 years ago. And ever since then, Facebook's website has always had like free forever on the homepage. Okay, well, obviously they monetize heavily with ads, but it's free to sign up for an account. GPT went the other way.

7:39They make you sign up for an account, but it doesn't have any ads. I think in the future, especially for free users, you 100 % are gonna see ads inside of ChatGPT. That'll be a huge component to their business. It's not there yet, but I think these kind of pop-ups that we see are the precursors and the testing grounds for what those ads might look like. Yeah, that's a good point. I mean, I think at this point, it's mutually beneficial because, you know, ChatGPT can be helpful and the more apps people can connect to ChatGPT, the more helpful they can get and more traffic they can get. But then also Peloton can now say, now we have a new AI bike or AI fitness tracking built in.

8:14And they, you know, now they have more of a advantage as well. So right now it's mutually beneficial, I think. But down the road, there's definitely, there's bound to be money involved. So yeah. And OpenAI, I will say, did have like a whole blog post back in October where they were showing how it works to have all of these different app integrations embedded inside. And we can see like, I mean, basically if they're gonna copy the same format that other big app players, aka Apple have done. On Apple, when you're searching for apps to use, as soon as you add this kind of search functionality and this discovery functionality, Apple does have like paid ads.

8:54Like you can pay ads to have your app show up inside of the search results. So I think right now there's only a handful of apps that really work inside of ChatGPT. It's kind of hard to use it. I don't think it's super intuitive. They will, like their GPT store, I think at some point have like discoverability and search. And I think eventually they're going to get to a point where they have ads to promote what apps can be used inside of ChatGPT. Or maybe that's through partnerships where they, you know, ChatGPT is the default AI on Peloton bikes, for example, and then Peloton gets thrown in here.

9:22One way or another, I think there's going to, these will become ads or they'll be promoted partnerships. and I don't think that's a bad thing, right? If you're paying$200 a month, you better not see anything sponsored. But if you're on the free tier, I think 100 % ChatGP is going to have ads rolled out and it's going to be a massive search engine with, you know, 600.

10:06totally well hey if you got any value out of this episode or appreciated it we would love a review or rating wherever you're listening it really helps us out and helps us reach more people and we read every single one so and don't forget to check out our ai hustle school community where we teach you how to grow your business and scale it and also make money on the side with ai Bye. Thanks for listening and we'll see you next time. Here's golf legend John Daly. Hell yeah, these wins are piling up faster than my divorces. I only spent on Moto, America's Social Casino. You know I've won a couple of majors.

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From the publisher

In this episode, Jamie and Jaeden dive into the recent buzz around potential ads in ChatGPT. They explore the implications of ads on AI credibility, discuss OpenAI's response, and speculate on future monetization strategies.

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