Monetizing Design with Claude's Disruption

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0:42With RSS.com, starting your own podcast is free and easy. Upload an episode and we distribute it to Apple Podcasts, Spotify, Amazon Music, and more. Track your listeners, see where they're from, and start earning from ads just like this. If you've been thinking about starting a podcast, this is your sign. Start your new podcast for free today at RSS.com. Anthropic has just launched Claude Design. Now, this is something I've been playing around with a bunch. I'm super thrilled with. And basically what it is is a way for you to, you've probably done some variation of this already using Claude or Cowork or Claude Code.

1:21But you can explain a website or a product that you'd like it to design. It will pull it up and create it for you and you have kind of a visual editor. So if you're watching this on YouTube, by the way, and there's a link in the description, we'll be screen sharing a little bit of what it looks like and talking a little bit more about this story. But I think there's also a huge story in here about Figma, which is how you used to design things, which is taking a pretty massive beating lately after a lot of this stuff comes out. So anyways, we're getting into all of it on the podcast today. There'll be plenty of drama.

1:52Before we get into that though, Jamie, do you want to tell them about the school community? Yeah, if you've ever been interested in learning how to make money using AI or even grow your business, you got to check out our school community called AI Hustle. Each week we release bonus content over there and we cover a variety of topics. We've been heavy in vibe coding this year because Jaden and I are both building projects with it. But we have over 100 episodes over there, plus a thriving community of people who are in the same space building things. It's really it's really a great place to be. It's$19 a month and you can lock that price in today if you join.

2:28And we also this week released a more of a tutorial about Cloud Design, how Jayden is actually using it to build a really cool news site that will pull in his own quotes from podcasts. It's really, really cool. So if you want to go check that out, check out our school community. We'd love to have you be a member. But let's talk about Cloud Design. This is especially exciting news to me as well, because I'm a heavy Lovable user and And Lovable definitely has some of its downfalls, specifically in the design area. You know, there's a lot of times Lovable sites, unless you make a lot of tweaks, look very similar to one another.

3:08They kind of have a basic design that requires a lot of time and tweaking to get it to look really, you know, highly designed, unique, that sort of thing. But with Claude design, it's really impressive. You can essentially screenshot other websites that you like how it's designed and it will copy for you. You can make visual tweaks and it happens instantaneously. You don't have to prompt Lovable to make the change and then wait 30 seconds. You know, it's very fast. Looks really, really good. And so, yeah, I think Claude just kind of picks one industry after another and kind of decimates them with their amazing products.

3:48as Jaden had said Figma you know maybe in trouble after this because it basically does everything that Figma and then also Level does but it's within Anthropics you know ecosystem you can put it under your same tier that you're paying for and just make your workflow a lot faster so but Jaden what have you experienced with Cloud Design yeah what are your thoughts on it? okay well I want to just give everyone uh watching like a sneak preview of it um but for everyone listening the thing that I think is amazing about this so if you go over to Claude design it's just Claude.ai slash design for some reason it took me forever to find that url like I just kept getting like landing pages about you know news releases on it so anyways that's how you find it um but they have a bunch of different places you can either make wireframes or high fidelity prototypes I've used it to create full website designs that look incredible.

4:41They have an example section on there, which is kind of cool and gives you some ideas of things you can do. So in their example section, they have like, it just does like all these very creative things. So it can make animations. For example, they have something that says, the dragon breathed fire into the cold night and smoke curled around his metal scales and bitter wind carried the sparks across the snow. Where an electric storm lit up a forgotten, Okay, whatever. Every single time it has one of those descriptive words like fire, the word fire is orange. There's literally like, it looks like spark fire particles are coming off of it.

5:15The word smoke has literal like smoke animation coming off of it. The word wind has like a wind animation. Snow has snow. If you hover over the word electric, it looks like it's like zapping the word. Guys, it can just do the most incredible, creative, interesting things built into your website. So your website is very dynamic. It has like organic looking shapes that can move and meld. like any sort of animation you would want designed or thing you want created, like it can build it and build it integrated into your website, which is really cool. It can help with app designs and actually wireframing an entire app.

5:51And in addition to that, something else I thought was cool, it's just, it builds like in, it builds basically like little apps, mini apps inside of your website that you can use. So anyways, there's a whole bunch of really cool examples you can go over and look at on their examples tab to make your website look really cool. I've seen people using it to make video, which is really crazy. And, you know, all sorts of like apps and different cool things. Another thing that I see a lot of people using it for is like very interactive. So you have like smoke, but it follows your cursor wherever on the screen.

6:23Anyways, it does all sorts of really cool, all sorts of really cool features that are just can like the logic is all built into your website. And you've probably seen websites with some of these cool features before and wondered how to do it. it's all on cloud design can help you do a lot of this stuff. They also have, um, so that's for like a prototyping tab. They also have specifically slide decks that they can help you create. Um, you can create things from a template. I mean, it's not just a cloud design tutorial video. We have a whole one on the school community where I show a whole website I built and how, but one thing that I did think was pretty cool and also pretty scary is, I mean, it's not scary for users.

7:00It's great for us, but for the, for the design industry, uh, shots are definitely being fired because right now Claude Design is it has a lot of drama with Figma so and and just like one last thing on the actual platform itself while I show it off there's an interesting thing inside of Claude Design so when you're going to go and create a new file it's kind of like chat gpt or whatever or Claude where you chat on the side and it's going to create your thing for you they actually have a drag in a Figma file button so literally to x like if you are you know a heavy Figma user and all your projects around Figma, you can download your Figma file, upload it here.

7:36And it's going to not just not just create the design, but like it codes the whole website for you. And you can export this to cloud code and it's like ready to go. So they really have a literally have a Figma file button. They're taking a shot directly at Figma. You also have like design systems. So you can add all your own brand colors and fonts and logos and information. And it will use all that to design things specifically for your website, which is cool. or you can add screenshots of whatever you're, whatever you want the design to look like. So there's all sorts of really cool things. You can sketch stuff out and then tell it to like, you know, you want your thing to look specifically a certain way, you sketch it out and it will turn it into a website or code.

8:16So it's a very, very powerful tool. Now, what does this mean for the industry? A bunch of different things. I mean, first of all, Jamie, just doing this like tutorial and talking about some of the features, what are your thoughts as someone who is like, I'm gonna be honest, you are kind of a legendary designer you you make websites for companies for a living give me your take yeah so i mean i think it's really cool i think um moving forward some of those animation things where it follows your cursor those are kind of at this point up to this point i should say have separated you know a standard website from like a ten thousand dollar high design website.

8:53Now it's basically opening the door for it to be super accessible to anybody. So I think it's going to make, if you are in the design space or you're making websites for people, it's going to allow you to level up your site quality dramatically. And either you're going to be able to stay competitive or raise your prices because of this new tool. And I think, again from a workflow standpoint it just makes things so much easier um i don't think you've mentioned this yet but after you get all your design stuff uh you can then import the design over into cloud code and then have it do all the seo back end stuff for you if you're making a website i should say um and um you know it just makes things so you can have a not only a really beautiful website but one that also ranks well and does it does everything you need to as far as that goes.

9:46So I'm super excited about this. I definitely am going to have to, well, it's unfortunate because I already have, you know, quite a few sites built with lovable and I've tweaked them a lot. And so I'm like, I can't really, I don't really feel like I can stop paying for it. Although it may not take too long to import them over here. Have to sync them all to GitHub and all that kind of stuff. So, which takes credits and lovable. So, but I think long term I might might need to make the switch so speaking of the drama now we got to get into all of the drama there was one of the board members for Figma his name is Mike Krieger you guys might recognize this guy because he's actually one of the co-founders of Instagram that was purchased by Zuckerberg he ran it under meta for a little while and kind of left I think him and Zuck butted heads a bit on Instagram but regardless he left with his other co-founder and they went and started like a news app called Artifact, I think.

10:43I mean, I don't want to say like it flopped, but basically it didn't get a lot of users and they shut it down. So whatever you want to call that. I think it was very beautiful. He's big on design, right? Once they shut it down, he went directly to go work at Anthropic. He was their CPO, their chief product officer, I believe. And so he's been working there for like I think over a year now. I remember reporting on this a while back that Mike Krieger left. he apparently was in charge of a lot of this Claude design or worked over it. But he also was on the board for Figma. And so the crazy drama is that right before Anthropic dropped this Claude design feature, he formally excused himself and removed himself from the board of Figma.

11:28So he's like on the Figma board while they're cloning them and destroying them internally. But before they do the big product release, he's like, all right, guys, I'm excusing myself. I'm off the board. leaves the board drops this and you know a lot of people are saying this is cratering figma stock although i don't think figma is a publicly traded company if i'm not mistaken um but maybe they're like uh internal stock or or maybe they are i should i should verify that but either way um there is a lot of news or like a lot of people talking about uh figma tanking or cloud design tanking adobe and figma's stock when they released this so the stock of adobe apparently saw 1.5 drop on this launch and figma had a seven percent uh stock design or oh yeah so figma must be public company okay so figma's stock um yeah went down on the news of man of all of this so yeah there is definitely some some bad blood especially with what i showed you guys earlier of like how you can literally import a figma project in there i would like to just formally say i am not sad about this.

12:36Figma was the bane of my existence for like a year of my life. So in the nicest way possible. And to be fair, if Figma wants to basically clone cloud code and have a chat interface where you talk to it and it builds things for you, I'll eat all my words and I'll become Figma's biggest fan. But basically, and actually Adobe too. I have this major beef with Adobe as well, which I've used my whole life. I just absolutely detest software that has a thousand different little settings and buttons. And anytime I want to do something, I got to go watch a YouTube tutorial. That is just so not intuitive.

13:11It's a horrible user experience. I think all of these companies got away with it for so long, just building horrible design tools. And I basically switched from Photoshop, which I used for my whole life growing up to Canva in college, which Canva was like this really nerfed thing, but it was so simple, so clean, so easy. I use Canva for all my designs. I'm sure I sound very ghetto to everyone. Any real designers listening to me, But I will also say, to be fair, my first app I ever built was with Adobe XD, which was kind of like a ghetto version of Figma. I didn't really know about Figma at the time I started in college and I'd used Adobe.

13:45So I figured out the whole Adobe XD thing. Then once I started building AI Box three years ago, I was like, OK, this is a serious company. We can't use XD anymore because all the designers use Figma. And so I'm like, OK, I got to figure out Figma. It was way worse. It was horrible. Terrible year. I just hired designers and I paid an insane amount of money to get everything designed. And now that they're getting disrupted, I'm just like sort of happy. I'm sorry.

14:12Well, that's honest at least. So thank you for your honest opinion. I would love to have a conversation. Maybe you'll say this for another podcast episode, but I feel like a big change coming with a lot of these things. There used to be if you had a good business idea, you'd get acquired by a bigger company. But now people like Anthropic and ChatGBT or OpenAI, I should say, will just copy you and put you out of business. So I feel like the landscape as far as tech and building companies is changing. And it's a little bit, I don't know, scary to see a company that's been really big, really popular for a long time basically just get ripped off.

14:53You make a great point. and uh yeah so like my whole thing about like ha ha figma getting disrupted okay well if it was my startup i won't be so happy which by the way google has already cloned ai box we just have way more models not just the google models so we'll always be the king but um yeah so it never feels good when the big guys rip off on the little companies and especially because i think you you have a great point it brings up a really interesting question that i was recently talking to my CTO about at AI Box, which is, what does it mean when these big AI model companies, instead of trying to make better models, they just focus on like software integrations?

15:31Like, I mean, they're going after like, like the design stack, like they're going after Figma, like, why do they have to go after Figma? Why couldn't they just make their model better and let Figma or anyone else build like cloud design? Like, I mean, it's not cloud design is not that revolutionary. If I'm being honest, like, anyone, I'm sure I sound dumb, but like, actually, anyone could build it with a team and a little bit of time. Like it's not an insane product. It just does the design unless you visually edit. Lovable basically did it. So Lovable should just do it a little bit better. So like, why do they have to go after that?

16:00And I think the reason is because they've raised so much insane amounts of money. They want to get, they want to capture the value of like so many levels of the stack. And they just see, look, we have a great product before Figma figures out how to do this. We're just going to build our own and disrupt them and take some of their money. So they are kind of like eating up the whole software industry, which is tricky because they also have access to the best models. Like they haven't released their Claude Mythos, you know, supermodel or whatever, but they're definitely, but they use it internally, they've said to work on all their own stuff.

16:30So it's like they get this little superpower with like the best model and they just like use it to go clone everybody else and then release it to all of us peasants afterwards so yeah i guess i guess that i i like a lot less um with this but i guess my my sentiment is more like figma should have done this themselves already and adobe if adobe is listening you guys need to incorporate chat for every single software you have to do all of the same kind of edits um and also adobe if you're listening you guys should be less of scammers on your pricing model. Absolutely. I think they're gonna have like lawsuits or something against them.

17:09And so maybe this changed. But I will say, and I'm just publicly calling them out right now, because it's ridiculous. But Adobe, the way that you guys make it so that if someone does an annual subscription, in order to cancel their annual subscription, they have to pay like$100 cancellation fee. That is the shadiest thing I've ever seen. So I'm sure your bean counters that told you to do that are really happy about the extra money you made, but I am not a fan of your products or your platform or your company because of that. Um, yeah. So anyways, I'm getting all the hot takes out, but that is shady.

17:45Okay. The software is great. Everything else about it's great. Shame on you for the financial element. All right, Jamie, please bring this down to a cooler level headed outro on this episode. Hey, thanks for listening guys. If you, uh, Wherever you're listening, if you could review us, we would really appreciate that. Leave us some stars. Those help us reach more people. I think we're trying to still reach 100 reviews on Apple Podcasts. We're close. If you could help us push us over the edge, we would really appreciate that. Again, check out our AI Hustle School community if you want to actually learn how to use some of these tools to make money and grow your business.

18:22Thanks for listening, and we'll see you next time.