The Future of AI: Ads in ChatGPT

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0:33100 miles ago, you noticed. Now, it's time to head to Take 5. This oil change, fall in love with your car all over again. In just 10 minutes, your dream technician will check your tire pressure, top off fluids, change your oil, and verify with Carfax exactly what your car really needs. All while keeping you in the driver's seat. Take 5, the stay-in-your-car 10-minute oil change. Save up to 30 % on your next oil change to Take 5. $15 value, valid to participating locations, terms and conditions apply. ChatGPT and OpenAI are under fire again for potentially releasing ads. We don't know for sure, but there's been pop-ups that look suspicious lately, and people are starting to talk about them.

1:12Today, we're going to talk about some of the implications of that. Is there going to be ads moving forward? Is it going to ruin AI for everybody? And what's OpenAI going to do to make money long-term? Before we get into all that, Jaden, why don't you tell them about our school community? Yeah. So I think specifically with the story about the ads getting into chat GP, we see just how valuable it is to have your product ranked inside of chat GP and actually showing up like whether they're doing it on purpose or it's an accident. It is very valuable. So Jamie and I actually released an entire video today.

1:42We recorded about how to get your business or service ranked inside of chat GP or Gemini or any of the AI models, how to have people actually find you when they search for whatever you do. So if you want to get access to that, we have a Cyber Monday Black Friday deal right now on our school community. It is$19 a month. Usually it is much more. And in the future, the price will go up. But if you lock in that price, you can get access to over 60 videos that we have recorded. We've been doing this for over a year with over 30 members inside of the group, all sharing what they're doing. And we share basically all the insider stuff, all the secret stuff that we don't share publicly.

2:13It's all inside of the school community. You get access to that. And today's video where we show how to rank your business inside of ChatGPT. It's definitely something that we hope to see you on. Link is in the description. All right. So I think with all of this, this is definitely, like you mentioned, it's not guaranteed that ChatGPT is rolling out ads. I think this was probably an experiment. I personally believe that it was ads. It was intentional. But it was sort of look and see how people react. If people react too negatively, maybe they'll pull back. The thing that I think rubs people the wrong way is that this was on a pro account.

2:45So someone is paying money to use the service and there's ads embedded. I think if you're using something like Facebook, it's free. You expect there to be ads. If it's Google, it's free. You expect there to be ads. When you pay for something, you do not expect there to be ads. You pay for things. You get a subscription so that there are no ads. Or at least you would hope that there is a lot of disclosure and they're very public about that. I think that's what's rubbing people the wrong way. All of this came from a recent Twitter thread. But I guess we'll break down what people are saying about it there.

3:14But Jamie, I guess, what's your thought on whether this was intentional or unintentional? I mean, it's tricky because they're claiming it was for like an app integration, you know, so and we'll get more into it. But basically, that's a screenshot that this guy posted on Twitter or on X. It says, you know, find a fitness class and then it says connect Peloton. So people are basically saying, is that an ad for Peloton? Or is it just like making you aware that Peloton can be integrated with chat at GBT? but I think people are assuming it's an ad, which I kind of think you're right or it was at least a test for ads.

3:52So that's where kind of people are, you know, rubbed the wrong way by this. And I think honestly, if they do start doing ads, it's going to really discredit them a lot. They're going to lose a lot of credibility and trust from people. Right now, people are using ChatGPT for hundreds of searches a day, I'm sure. So I use it almost every day for searches. and so i'm just i don't know i don't know what do you think do you think it's actually an ad well opening i did respond is the interesting part about this story so i'll break you i'll we're gonna we'll go through and read the the thread on x so basically cole tragask over on x said chet should be started posting ads on pro accounts by the way pro accounts that's the 200 a month i believe right for the oh yeah yeah um and or at least either him or one of the other people that saw an ad was on the$200 month.

4:41So obviously you're paying plenty of money. You don't want to see ads. Um, he said, I hope this is just testing or a mistake. Otherwise it's an unsubscribed from me on the flip side. The ad seems completely unrelated to the chat. That's another thing that also is annoying is it seems like this has nothing to do with the chat. And he takes them all and he's like, don't do it. Okay. So what happened? It basically, he was having a conversation with it. And at the bottom, um, he completely unrelated. It said, find a fitness class and then it was like connect peloton and it has like a button to go you know to peloton and finding a fitness class someone else flagged that exact same find a fitness class collect a peloton um thing uh below and then cole said to clarify um the person or i guess actually this was just one person so he was reposting them he said they've confirmed that they have a pro account they're on the 200 amount of chai gpt pro plan and then open ai actually responded to them and they said, hi, Cole, thanks for flagging.

5:35This is not an ad. There's no financial component. It's only a suggestion to install Peloton's app, but the lack of relevancy makes it bad slash confusing experience. We're iterating on the suggestions and UI trying to make sure they're awesome. Okay. And then he also says, in case it's helpful, here's a blog post we put out in October when we launched the apps SDK. It covers the discovery UX at high level. We have iterated since then and will continue to do so. It's new territory and we're working hard to get it right. Okay. I appreciate the transparency from OpenAI, but basically what they're saying is they have this new app program where you can get apps embedded into ChatGPT.

6:13And there's some glitch that made this app suggestion appear. A couple of things that are interesting to me. The first one is that they say this isn't an ad because there's no financial component, right? So they're not getting paid for it. I actually don't think that that would be exclusively making it an ad or an not an ad because I think there's other ways these companies could make partnerships. And so technically it could be an ad, even if they weren't getting directly paid per click, right? Like let's say they have some sort of technological partnership with Peloton and chat GPT. Like maybe you put chat GPT inside of Peloton bikes.

6:42It's not there yet, but you could imagine that that's a future they're looking at. And so pushing Peloton, I would consider it still an ad. Okay. But regardless, let's just say it's a glitch. What I do think is interesting is that basically, even if they're not paying, this is testing the groundwork for putting ads inside. You have these kind of buttons and these bubbles below and they're like, yeah, it's irrelevant. So it's super weird. We're going to fix it. Well, okay. You showed an irrelevant, go download this random app. Like, come on. That's, that's totally an ad. And I think it's the path that they will take in the future to when they eventually actually roll out ads and put ads inside of chat.

7:16In my mind, there's no doubt that they will add ads, right? You think about like Facebook and when everyone had this whole drama about like, oh, Zuckerberg is going to start making people pay for Facebook. I don't know if you remember this, Jamie, from like 15 years ago. And ever since then, Facebook's website has always had like free forever on the homepage. Okay, well, obviously they monetize heavily with ads, but it's free to sign up for an account. GPT went the other way. They make you sign up for an account, but it doesn't have any ads. I think in the future, especially for free users, you 100 % are going to see ads inside of ChatGPT.

7:46That'll be a huge component to their business. It's not there yet. But I think these kind of pop-ups that we see are the precursors and the testing grounds for what those ads might look like. Yeah, that's a good point. I mean, I think at this point it's mutually beneficial because, you know, ChatGPT can be helpful. And the more apps people can connect to ChatGPT, the more helpful they can get and more traffic they can get. But then also Peloton can now say, now we have a new AI bike or AI fitness tracking built in. And they, you know, now they have more of a advantage as well. So right now it's mutually beneficial, I think.

8:20But down the road, there's definitely, there's bound to be money involved. So, yeah. And OpenAI, I will say, did have like a whole blog post back in October where they were showing how it works to have all of these different app integrations embedded inside. And we can see like, I mean, basically, if they're going to copy the same format that other big app players, a.k.a. Apple, have done. On Apple, when you're searching for apps to use, as soon as you add this kind of search functionality and this discovery functionality, Apple does have paid ads. You can pay ads to have your app show up inside of the search results.

8:57So I think right now there's only a handful of apps that really work inside of ChatGPT. It's kind of hard to use it. I don't think it's super intuitive. They will, like their GPT store, I think at some point have discoverability and search. And I think eventually they're going to get to a point where they have ads to promote what apps can be used inside of ChatGPT. Or maybe that's through partnerships where they, you know, ChatGPT is the default AI on Peloton bikes, for example. And then Peloton gets thrown in here. So one way or another, I think there's going to these will become ads or there'll be promoted partnerships.

9:27And I don't think that's a bad thing, right? If you're paying$200 a month, you better not see anything sponsored. But if you're on the free tier, I think 100 % ChatGPT is going to have ads rolled out. And it's going to be some, it's going to be a massive search engine with, you know, six. Totally. Well, hey, if you got any value out of this episode or appreciated it, we would love a review or rating wherever you're listening. It really helps us out and helps us reach more people. And we read every single one. So, and don't forget to check out our AI Hustle School community, where we teach you how to grow your business and scale it and also make money on the side with AI.

10:01Thanks for listening. And we'll see you next time.

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