Transforming Content Creation: Making Money Passively

0:28This episode sponsored by HeadShop. Stops looking basic and starts looking like yours. Headshop. H-E-A-D-S-H-O-P dot com. Welcome to the podcast today. Jamie and I both have done a lot in the past with creating content and monetizing it. Today, I think there's more opportunities than ever to do a couple things. Number one, use AI to help augment your content creation if you're still doing it yourself. Or number two, to completely do all of the content creation. We've done it both ways. And so today on the podcast, we want to talk about some of the money making opportunities related to content.

1:01Jamie's going to share what's working with him. He has a really interesting story from his YouTube channel, which if you guys have followed him, he's got 150 ,000 subscribers. And he hasn't posted in about a year on his YouTube channel, which I'm going to get all of that out of the way in a second. We'll break the ice. Jamie's coming on the podcast for the first time ever to address all of his fans that are begging for more episodes. So he's going to talk about that. Before we do, though, I wanted to say if you haven't joined the school community already, we would love to have you in there. We have over 1 ,300 members.

1:31These are people that are all building and scaling businesses using AI tools. We put a new episode and a new video in that community. It never gets posted anywhere else every single week. So you can get access to basically all of the strategies, tools and techniques that we are doing. Our goal is for you to make$10 ,000 a month or more on a side hustle or business that uses AI. So that is our goal. That's what we're trying to help everyone do. We have a whole bunch of different strategies, courses, directions. But if that sounds interesting to you and you want to do the$10 ,000 challenge, go join the AI Hustle School community.

2:02There's a link in the description. And yeah, we'll see you over there. Okay, I'm taking this over to Jamie and you can share your screen or say whatever you want, Jamie, but it's time to you got to let the people know what has happened to the Jamie and Sarah YouTube channel. So my wife and I have not posted in almost an entire year because we kind of got burnt out and we're making the same types of content over and over. And because of this one video, which I'll show you in particular, and just with young kids running around, we decided to just take a break from it for a while. Totally fair. But this past month has got me reconsidering that because we haven't posted in almost a year.

2:39And this is our analytics for the past month. we have made almost$1 ,100 in ad revenue passively. So I'm going to explain why, because we had one video that kind of went viral and helped us gain a ton of subscribers and launch our channel. But I guess this is not to brag or anything, just to show you the power of content creation and how sometimes, especially with long form YouTube video content, if it's evergreen or just really good, you can make money while you're not working or just it truly is passive at this point. So I think there's a lot of power in it. And we're going to, I'm just going to first show you some of these analytics, and then we'll talk about how AI can help you if you are looking to start.

3:21But this is the one video that went absolutely crazy viral. It has 5.9 million views now, which is, and it just keeps slowly climbing, which is crazy. We got 30 ,000 subscribers from this one video, almost 31 ,000. And we've made almost 40 ,000 or over$40 ,000 dollars from one video which is crazy but to be honest like none of our other videos have ever even come close to this many views but okay it and so that i have back to the power of content creation sometimes people think it's dead that you know it's it's over for content creation and that ai slop is taking over but i think more than ever people are really craving authenticity and real people doing things, doing real things and telling a story.

4:09So Jaden, why don't you take it from here and talk about maybe your content creation journey and how much you're making off of like podcasting. And then we can talk about how they can use some AI tools to help them if they want to get started. Okay. So the first thing that kind of sparked this whole conversation for both of us is there is a new video on the Chris Corner podcast, which if you don't subscribe, we're big fans. Subscribe. He's got all sorts of good side hustles. He interviewed a lady that is making$90 ,000 or$90 an hour as a writer because apparently he saw this Google trend where interest over time for people searching for hire a writer has absolutely spiked.

4:48And that is because after ChatGPT, you can imagine hire a writer kind of crashed. At some point, we realized that perhaps there was some value in hiring actual writers or basically avoiding AI slop. And so this has gone up a lot in recent months. Now, there's two things that I will say to this because we're kind of talking about the side hustle and it's definitely an interesting one. If you love writing, this is an interesting side hustle. And I think there's a lot of opportunity. But I will say the reason that people are hiring writers is typically because they want the output that a writer is able to create.

5:20They want like high quality articles. Now, is there a difference? Like, is there a difference in like a writer making a really high quality piece of content versus an AI? if the AI could do the exact same thing, me as a small business owner, like I'd want the AI to do it cheaper and better, but it's rarely the case where the AI is able to do that. So there's a couple of different strategies that I have used to essentially get the same results that they talk about in this video, as far as getting like my content to be really high quality. And so there's, yeah. And basically if you use these strategies, you can get the same results.

5:53What are the results? I'll show you a screenshot of my, one of my recent content sites that I've created. It's a Bible study site. It's called learn of Christ.com. You probably heard me talk about it on the podcast a bunch because it's a big one that I'm working on. If you look at my analytics from Google search console in the last three months, it's all AI generated, but it's heavily impacted by a human. So if I just went to chat GPT and said, hey, you spit me out an article about, you know, Romans 2.1, it would be a pretty low quality article. And so what do I do? I have to say, write an article about this, include the historical context, include like graphics of the people involved in this chapter, you know, maybe have like a little animation where you can click on to see like all of their their family history of their like descendants and people came before them.

6:41So you can see like an org chart of like the person. And so you get a context on who they are, you can click on them and get a blur about the person. Give me like the Hebrew translation words that were included in this, you know, coming from this chapter, give me famous historical artwork that's been painted about this chapter embedded in, show me cross-reference verses. So I've created like a huge list of all of these really elaborate resources for these study guides. And then once you have like basically one golden piece of content that you would probably hire a writer if you're using one of these strategies, a ton of money to pay them to do, you can then get it to go and run that same process on a bulk amount of content.

7:18And if it's all super high quality, it will all rank really well. So I've been doing this for the last few months. And as if you're looking at the chart, you can see that, you know, for a while we were at about 100 clicks a day. I was thrilled about getting that and just continuing to update it and improve the quality of the content. We've now moved to where we're doing about 100 ,000 impressions a day on Google. And my last day on Google Search Console was 1 ,500 clicks to the website. So and I don't see like any sight of this stopping just based on what people are looking for, how my pages are increasing in rankings.

7:49I'm continually improving them. I'm getting SEO, like I'm getting cloud to do an SEO audit every single week. I'm re-reviewing every couple of months, like all of the content to make it higher quality. And every time I see, you know, AI says the same thing in an annoying way, I get it to review the entire, you know, list of 300 ,000 verse, verse study guides and to go fix it in all of them. So like we're constantly evaluating it and we have real humans working on the content. And I think that's valuable. But at the end of the day, AI is doing the bulk of the actual hard part of the work. And then I think you can see some of these great opportunities.

8:23So content is still an incredible opportunity right now. Yeah. And I think the key is really to just have AI assist you in what you're doing. So because the human element is still important and but you need to be able to put out content at scale as well. So helping you with ideation, scripting, even like different categories and niches to pursue. I think that's another thing you got to really consider is what niche do you want to create content in? And it's got to be one that you're interested in, I think. And then, you know, you really have to just figure out, yeah, how to how to make quality stuff, but also at scale.

8:59So especially if you're starting from scratch, you have to be able to compete with these people who are putting out, you know, tons of content. So that's where AI comes in to help you, at least on the planning side, or even some of the execution, some of the editing, you can, you know, save time that way as well. So any last tips you want to leave with people, Jaden, as far as if they're getting they want to get into making content creation? What do you think where do you think the best opportunity is right now? What type of content? I would say find find mediums that can be used to, number one, like just create content and get paid for it.

9:31So things like faceless YouTube, things like podcasting, things like social media. There's lots of opportunities. So however you want to do that, whether you want to make it completely AI generated or augmented by AI, I would say find like content sources or content locations that you can generate traffic and exposure that at some point in the future you could plug a product into. So think about like different apps or tools that you could build or courses or guides or whatever type of product or business you'd like to do consulting. Whatever your content that you're creating today is, I think it should be something that you can plug in products.

10:05So beyond just making money from ads today, you can actually make money from the products you generate as well. Yeah, that's a great tip building a business around your content or using your content to build a business rather than just trying to get the the ad revenue which is a nice bonus that should be not your primary angle that you go from so lots of great tips in this episode if you appreciated it we would love a rating or review wherever you're listening and don't forget to check out our ai hustle school community where we go into a lot of the techniques and methods we're actually using to make money with AI.

10:37So we'd love to have you be a member. Thanks for listening and we'll see you next time.