Revolutionizing Marketing: Typeface, GrowthLoop, and Google Cloud Unveil GenAI Solution

0:00the first thing to know here is that typeface is a very prominent AI company and they have forged an alliance like I mentioned with marketing solutions provider growth and Google Cloud to redefine the way organizations kind of approach marketing. And the three of them have essentially revealed the Gen AI marketing solution, which is an integrated platform aiming to simplify the campaign creation life cycles for marketers. And this new venture kind of enables marketing teams to generate customized content from blogs to social media activities by utilizing Google's big query data and also growth loops, audience segmentation features.

0:37And then of course, typefaces, generative AI capabilities. So kind of tying all three of those together, and they're building this new product. The companies claim that this synergy can reduce the time required to formulate and, you know, initiate creative campaigns from weeks to a mere matter of days or even hours, which is definitely a big, bold claim. I think what's really interesting here is this is, you know, maybe one of the few times I've seen like a quote unquote partnership from someone like Google Cloud, right? We don't really hear like AWS partnered with this AI, this generative AI company.

1:09It's more like, you know, like a partnership would mean like they just bought like compute on AWS or even for Google Cloud, right? Like a quote unquote partnership could be something like the fact that Google Cloud invested$300 million into Anthropic at the beginning of the year, but it was just like essentially compute credits on their platform. So I think this is interesting that they're calling this a partnership and it seems like this may be a little bit more integrated. One thing that's kind of interesting here is that post-launch teams can actually measure the results of the campaign directly within Growth Loop and they can do that down to individual metrics such as revenue generated.

1:49So this is what they said about it specifically. This is I believe the co-founder and CEO of Growth Loop which is Chris Sell said quote, our collaboration results in an extraordinary solution, one that promises to reshape marketing workflows for businesses across the globe. As we harness the transformative power of generative AI, we found ourselves on the cusp of a new chapter, empowering digital marketing teams with unparalleled efficiency and success driving tools. Now, that sounds really positive. It probably is. Of course, the CEO of a company is going to give a very positive statement and hype it up a lot.

2:23It's definitely still left to be said, what the adoption of this tool is and how useful it becomes. No reason to believe it wouldn't be, but just take a CEO's statement with a grain of salt, I always say. In any case, let's talk a little bit about generative AI and how I believe it really is the catalyst for marketing in today's day and age. I think while it remains kind of unclear when the unified gen AI marketing solution will become generally available. There is no denying that the move to kind of rope in generative technologies is a very welcome change for marketers who are definitely facing increased pressure to create compelling personalized content to drive results in today's really fast-paced environment.

3:07My background is in marketing, specifically digital marketing, so I understand this very well. And I think what's interesting is actually according to Salesforce, they did a survey of over a thousand full-time marketers in the US, UK, and Australia. they found that generative AI is being seen as a game changer and it can save an employee about five hours of work every week. That's more than a month every year, assuming eight hour work days. This is absolutely insane. And I think this is 100 % accurate. So I personally have seen some massive changes, some massive time saves in what I've worked on in marketing.

3:48And I think that this is definitely a very, very big benefit. Now, the other thing I will say is that, you know, for the most part, the most prevalent application of this kind of technology is kind of some of the rudimentary content creation and copywriting things that you can do with it. I think around 76 % of marketers relying on language models like ChatShippyT are essentially seeing a lot of really, really big benefits. So 76 % of marketers are using ChatShippyT for these kind of tasks. This isn't just like, it's not even like, oh, it's like the majority. It's like pretty much everybody. Like I'm not sure who the 24 % that is not, but it is obviously a massive, massive impact.

4:30So platforms like LinkedIn's campaign manager and Meta are already adopting AI features to kind of streamline the generation of copy for ads. Google is also doing this where essentially you can just give it the link of your website and it will figure out like of your landing page or whatever. And it will figure out everything that's being sold on there and it will automatically generate all of the copy for the ads. And I think this is kind of underlying the growth, growing influence of AI and shaping the future of personalized marketing. I think the precise date of generative AI marketing solutions wider rollout isn't clear yet, but there is no doubt that it is going to be very transformative for digital marketers, press for time and resources.

5:07And I think that of all the, I'm sure I'm biased here, right? Because I have a background in digital marketing, but like of all the use cases of AI I've seen, I just feel like marketing has so many incredible potentials. And I'm sure all of you that are in different fields and areas see its potential in your different area. But for me, like I really see every, every piece of content I create, every, you know, creative can be done with mid journey or other things. And it's about to get even crazier once a video kind of gets into the mix and becomes a main, a main way that you can actually use AI to generate video.

5:39So very interesting field that we'll continue to watch in the future.