Unlocking Apple's Potential: The Journey to Building a LLM with AI

0:00Alright, welcome to the show today. Today we want to talk about Apple and what their plans are for AI. Some big news has recently dropped in this space. And we also want to talk about a turf battle that is brewing between Apple and Google, Apple banning their employees from using ChatGPT, and a whole bunch of other really interesting stories revolving around Apple and AI at the moment. So the first one I want to talk about is why Google and so the CEO of Google, Sundar Pichai, and also Apple CEO Tim Cook allegedly were recently fighting over three different AI data scientists and researchers to help them on their projects.

0:44So this report comes out of the information, which I don't know if you've ever read the information, but if I ever had to endorse a news publication that is like a premium, like paid only essentially, it would definitely be the information. Whenever I go to the Wall Street Journal or the New York Times, they have the paywall that says to pay i personally just wouldn't because they don't have anything but the information i have like seriously if you're into ai and tech specifically ai multiple times like weekly almost i go there for like a story because i see a headline that is like so exclusive and uh it's of course paid which is annoying they do have a weekly or a daily newsletter or weekly i can't remember but that breaks down a lot of the different stories and gives you a blurb on it so if you don't want to read the whole article.

1:30But in any case, it's definitely paid. And I think that it's horrible when news companies make you pay for it. I'd rather just see ads or something. But this is one I would definitely recommend above all others because it has breaking news you can't find anywhere else. So if you are looking for something specifically AI related, I recommend them, obviously not sponsored. In any case, they broke this story that I thought was just really, really telling about the state of AI right now. So according to the report, they had three different engineers and the different engineers essentially all ended up at Google they said they found a better place to work on LLMs but apparently Google CEO Sundar Pichai personally contacted the group and convinced them to come and work for his company and in that same report by the information they also claimed that Apple CEO Tim Cook tried to persuade the engineers to stay at Apple two of them were at Apple already one was at Google and eventually they all moved over to Google.

2:25So I think that like right now, all of them are working at Google. And on the one hand, you can say like, you know, Apple obviously pays a ton. These kind of like little battles between Google and Apple and those kind of companies, they do happen when there's top talent, especially in a market that is so hot like this right now. But what I think is probably the selling feature for these guys beyond the money, perhaps Google just did have a bigger package they were offering but you know when you kind of look at like where you'll be working and the immediate impact you'll be having if you really wanted to have some widespread impact in AI right now beyond working at like OpenAI um Google really had a big promise especially integrating Bard into their search that's going to be something that you know like obviously OpenAI it's like wow incredible and like in the first couple months they got 100 million users like that is actually quite insane but google still does have a billion users and so integrating ai into google um has a has a very big impact and a lot of these developers when they're working on it um they want to work somewhere where they have a really big or outsized impact and i think google was the place for that in any case i think this story is just interesting um overall because it just is so telling of the industry that literally the ceo of Google and the CEO of Apple were both personally trying to convince these AI scientists to work on their platforms.

3:49And so I think that this is just such a hot area. Now, Google has obviously, you know, those developers that moved over to Google, they now had their big Google I.O. day, which is essentially just the Google AI day. And they launched a ton of new AI integrations into all of their platforms. So Google definitely did take the lead and you might say is the winner in this case. However, Apple and Tim Cook allegedly are planning on weaving AI into literally every all of their products on a recent earnings call. It's really hard to get news out of Apple and out of Tim Cook because they're so tight looked about what they're developing.

4:27But on earnings calls, investors do have the opportunity to talk to them and ask them those kind of questions. And so recently, in one in their recent earnings call, when someone asked, you know, what their plans were for AI. Cook said, we don't comment on product roadmaps. However, he did say that they were pretty interested in the space. The we don't comment on product roadmaps, I think is, well, number one, it's kind of funny because I guess that is just Apple style, right? They'd come out with like some new product and you didn't know it was coming allegedly or you didn't, they tried to keep the leaks down.

5:04Unlike their VR headset that's about to be announced next month, that's been like leaked for years but um you know they try to stay tight-lipped but in any case i also feel like saying you know we don't comment on product roadmaps is because apple's notorious for going very far in on projects and then canning them at the last second apple car which is an alleged project um they were allegedly working on for a while is one of those examples that may have been canned and there's a whole number of other ones in any case um he also did say i do think it's very important to be deliberate and thoughtful on how you approach these things and there's a number of issues that need to be sorted out but the potential is certainly very interesting so it when pressed kind of on like what those issues were that need to be sorted out he later added that um apple essentially just views ai as a as huge and they're continuing to weave it into all of their products on a very thoughtful basis um so you know he continues to just say like they're trying to be deliberate and thoughtful and i think you can kind of see this in their recent uh launch of some accessibility features they had um where essentially they'll allow you to make a clone of your voice on iphone it will run on iphone and you can use um that for different people that have you know speech issues um or that are losing the ability to talk all together they'll be able to create a ai voice um clone of themselves that will be able to speak so they are planning on implementing it and just off the back of that news some very interesting other news has come out of Apple which is essentially the Apple is banning their employees from using chat GPT now a lot of people are saying you know it's just kind of classic of a company that is about to start competing in a specific area to ban their employees from using the competitor to that area and also Apple is not the first company to make bans against chat GPT obviously Samsung and Chase Bank and a number of others have done this.

7:07But Apple employees reportedly are going to be banned from this. And this is interesting because this is right after the Wall Street Journal has reported that Apple is allegedly developing its own language generating AI tech. So their own AI model like ChatGPT. And according to the Wall Street Journal, they're just worried that if their employees are currently using ChatGPT that their secrets, their code, their tech, whatever they're working on right now is going to get leaked. Now, there's a couple reasons for this. Number one, recently OpenAI did say that they had a data breach and that some users' searches were exposed to other people.

7:54And I think essentially the problem was if you logged into an account you were seeing other people's searches there were some issues there um and they talked about and apparently they you know try to fix it yada yada whatever companies say when they have a data breach like that that's like fairly uh embarrassing so i guess there is some legitimate concern from these companies that data could be leaked or breached and like it can happen now that being said i think overall there's a probably a greater underlying suspicion from a company like apple that whatever they're putting into this, because Microsoft and OpenAI can actually look directly at chats based off of users.

8:31There isn't like it's in their terms of service. They're allowed to do that for training purposes, yada, yada. But also like if Apple was developing something, it wouldn't be very hard for OpenAI or Microsoft to just go look at all of the accounts with at apple.com emails and look at what they were typing in. They literally can. They can just read it. It's not against their terms of service. you have no privacy protection now that being said i do know that microsoft is making a specific product on microsoft azure that allows you to run your own instance of chat gpt not connected to anything else um so it's not the data being put in is not being used to train anything that being said i'm not 100 sure what the privacy policy of that is if microsoft is allowed to still review those i would assume the idea behind it is that they're not but i am not 100 certain on that in any case Apple appears to think this is a problem they don't want their company or employees to put information on there and I think this is really important and really interesting right now as it's alleged it's alleged that they are working on their own LLM now that being said when people are talking about like AI being integrated into Apple I think one of the biggest opportunities right now for them and this comes on the back of Amazon announcing that they are going to start integrating and building an LLM or if they already have one integrating one into Alexa I believe a no-brainer for Apple at this point is to integrate something like ChatGPT into Siri for too long Siri has been a in my opinion very mediocre product if you just listen to the way it talks it does not sound like a real human at all I literally can go find like a whole number of different AI voice technology apps online where I can record myself for like a few minutes and then it clones my voice or I can just pick through a whole number of voices that are really professional.

10:24I do not know why Alexa sounds so terrible. And in addition to that, why its responses do not feel very like cutting edge, like you'd expect out of ChatGPT or Bard or and or anthropic even right so i think that google i think that apple has a long uh a long ways to go um hopefully they'll be able to get there quickly with a lot of the advancements in ai um right we've seen like out of facebook's lama some researchers at stanford were able to literally almost clone chat gpt for like 600 google has said chat gpt or open ai has no mo and neither do we so i i find it hard to believe that apple isn't going to be able to come out with a you know a chat gpt competitor very quickly and it's left to be said uh what that will look like as a product is apple actually going to make a product that's like chat gpt more likely i believe they'll have an internal product that is exclusively for iphone and i believe that that will just be baked straight into siri so siri finally is going to start being more effective obviously siri is currently um integrated with like different plugins and different ways to get extra data beyond what is in whatever Siri is.

11:34And so I think that integrating that with whatever they're building is probably going to be called Siri AI, or maybe it's going to be called Siri 2.0 or just Siri. But essentially, Siri is going to get a chat GPT functionality and is going to become a lot more powerful. That is my prediction as we look at how Apple plans on integrating AI into their ecosystem in the future.