Bobbi Brown: This is What Starting Over at 60 Really Looks Like

6 Nov 2025 · 1 h 17 min

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Begin Again with Davina McCall: Episode Summary

Episode Title

Bobbi Brown: This is What Starting Over at 60 Really Looks Like

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Podcast Overview

In this episode of *Begin Again*, Davina McCall hosts Bobbi Brown, makeup mogul and bestselling author, who shares her transformative journey of reinvention at the age of 60. From building an iconic beauty empire to launching her clean beauty brand, Jones Road, Bobbi discusses the challenges she faced, the lessons learned, and her perspectives on aging and personal growth.

Key Themes and Discussion Points

  1. The Journey of Reinvention
  • Selling Bobbi Brown Cosmetics: Bobbi discusses her decision to sell her namesake brand to Estée Lauder, which came with a 25-year non-compete clause that limited her ability to operate in the beauty industry.
  • Transition to Jones Road: After her non-compete expired, she launched her clean beauty brand, emphasizing ethical values and health-conscious ingredients.
  1. Family Dynamics and Personal Struggles
  • Impact of Family: Bobbi reflects on her relationship with her family, including the influence of her mother's mental health struggles and her bond with her husband, Steven.
  • Navigating Challenges: She discusses her experiences with ADD in school and how it shaped her educational and professional journey.
  1. Aging and Self-Empowerment
  • Reframing Aging: Bobbi challenges societal expectations about aging, asserting that life can be vibrant and fulfilling at any age.
  • Empowerment in Midlife: She shares her philosophy of “So what, now what?” as a mantra for navigating life's transitions.
  1. Entrepreneurial Spirit
  • Founding Jones Road: Bobbi emphasizes the importance of staying true to oneself and following one's passion, even when faced with setbacks or societal pressures.
  • Embracing Fearlessness: She discusses her fearless attitude towards business and life, encouraging others to challenge the notion of failure, especially later in life.
  1. Ethical Values in Business
  • Clean Beauty Advocacy: Bobbi is passionate about creating products without harmful chemicals, aligning her brand with ethical practices in the beauty industry.
  • Inclusivity in Beauty: She has always supported diversity in beauty, refusing to discontinue products for women of color, emphasizing that beauty should cater to everyone.

Key Takeaways

  • Embrace Change: Reinvention is possible at any age, and midlife can be a time of growth and opportunity.
  • Family and Relationships Matter: Supportive relationships play a crucial role in personal and professional success.
  • Stay True to Your Values: Maintaining integrity and ethics in business is essential for long-term success.
  • Challenge Societal Norms: Aging should not be seen as a limitation but as a chance to explore new possibilities.

Notable Quotes

  • "I don't feel my age, and I don't think about it."
  • "The best thing that ever happened to me was leaving the company I built."
  • "A no is a yes that hasn't happened yet."

Conclusion

Bobbi Brown's conversation with Davina McCall offers a refreshing perspective on aging, entrepreneurship, and the power of reinvention. Her journey illustrates that it’s never too late to pursue your passions and redefine success on your own terms.

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For more insights and to join the supportive community that *Begin Again* fosters, follow Davina McCall on social media and tune in to explore the stories of others embarking on their transformative journeys.

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Transcript

Automatic transcript. May contain errors.

0:28Shopping is hard, right? I was here to celebrate the 25 years of Bobbi Brown. I walked into the office and she just said, we're canceling your work contract. And I went, you're firing me? I've always loved makeup, but I didn't think about a career in it until I saw a chemist. He told me that he knows how to make lipsticks. I told him exactly what I wanted and he made it for me. And then I said, I bet I could sell this. So it was us. I think Mac was in the market back then. You got to a point where we were beating them in the stores. We sold to Estee Lauder with a 25-year non-compete. It meant that I couldn't do anything in beauty.

1:07You kind of feel like you got handcuffs, but I had complete autonomy. It was the golden years until it wasn't. He said, we want Bobby out of the day-to-day, but we want her to be the face of the brand. And I left. I'm like, well, those days are over. I felt like a failure. But actually, Estee Lauder did you a favor. I literally rebuilt myself. The best thing that ever happened to me. We launched Jones Road the day after my 25-year 9 Compete was up. I was 63. Many people later in life have something they've always wanted to do, but a failure later in life is horrible. I mean, I don't feel my age, and I don't think about it.

1:41And I have this saying, so what, now what? I love that. And what if, and why not? God, I mean, that is amazing. For people out there who are thinking, I'm stuck, how did you do it? You know what, the truth is... Um, Bobby. Yes. I'm really happy to have you here. I try and bring on great change makers or people who have pivoted in their lives. And you are a brilliant example of that. I've just read Still Bobby. It is so good. Well, it matches your walls. It looks beautiful with the walls. I mean, like so aesthetically and the table and everything. You knew. I knew. And aesthetically pleasing, but also just a really, really uplifting, punch the air read.

2:33But also at times, and this is why I knew you'd be amazing, quite a painful read of what you had to go through in order to get to where you are today and find out who you are. It's been a long old journey, right? But it's funny when people say, you know, you had a very challenging upbringing, a very, whatever word they say, I'm like, it was a wonderful upbringing. It was loving and my parents loved me. They were young and they had some growing up challenges. And yes, there was mental illness in my family, my mother, my brother. But it didn't define me. Like as some people it does. It didn't. Do you think that the older we get is made easier by the fact that we can look back at things with a slightly different pair of glasses on?

3:22I don't think necessarily because you look back at it. I just think the older you get, you realize what is a waste of your energy suck. It's not worth it. And, you know, I haven't read the book yet, but Mel Robbins, let them. I don't know what, but that's, yes, let them. They want to be like that, fine. I don't have to deal with it. And you realize what's important. I think what's quite funny is you understood Mel Robbins' book just there. Oh, right. I didn't have to read it. Yeah, I mean, let's just talk about your childhood. So you have a brother and a sister. I had a brother and I have a sister, yes.

3:58But you're the oldest. Right. What was your experience of being the oldest child like? You know, it was, I never really thought about it. I mean, if I had to choose, I would choose to be the oldest again. You know, I never had a great relationship with my younger brother. We fought from the second he came home. And my sister and I were like mother and daughter. I mean, she's definitely my best friend. Oh, God, that's so nice to hear. Yeah, and we're very different. I always say she's a nice version of me. She is so nice. She is just she can't help herself. She was a special ed teacher turned massage therapist.

4:39Now she's a health coach. And so she grew up, you know, watching my mom and her issues where I kind of followed my passion and kind of flew the nest, she stayed around and took care of a lot of things. And it's no secret that she's, you know, someone that nurtures other people for a living. How old was your mom when she had her first breakdown? And how old were you? I was in seventh or eighth grade. What age is that? I don't even know. Thirteen. Oh, okay. Thirteen, fourteen. Yeah. And so my mother was 20 years older than me. Never, never showed anything before. and then you know for time afterwards after her nervous breakdown we didn't no one talked about mental illness right wasn't done in that no was it no and when she had her nervous breakdown had to go in the hospital um it was right around the time when one flew out of the cuckoo's nest came out nurse ratchet right so that's what i was watching you know on on the way to you know during the time where i would go visit her at night yeah and it looked like that there was people way crazier than she was.

5:46You mentioned that she was on lithium and that is such a tough drug to see someone on because it's a disassociative drug. Oh, it's unbelievable. Yeah. What's that like for you as a young girl? Well, she had this depression. I mean, I hadn't seen the manic. She hadn't been manic then. It just started out with depression. So that was hard seeing a different mom, you know, sitting there making potholders, you know, waiting for her group therapy. And, you know, she had been through a lot. She wasn't diagnosed yet, but they treated her and she did have some shock treatment, you know. That was done in those days, wasn't it?

6:26Yeah, that's what they did. And it took a while till she actually got a diagnosis, a proper diagnosis of being bipolar and understanding that it was a chemical imbalance. Right. And she took medicine for that in the end. And it kind of did slightly regulate her, right? Yes, it did. She went on and off things because she didn't really like the feeling on medicine. She liked the manic things much more than she liked the calming things. She just, my mother loved. That's quite interesting. I didn't know it was possible to sort of enjoy the, well, I'm on it. Are you kidding? You know, you don't think you have a streak that like you remember those crazy evenings or nights or things you've done, you know, that are so much fun and exciting.

7:09She loved that. And, you know, when all of a sudden it was like that, she wasn't having as much fun. And it was a dullness of her senses when she was on the vacation. I mean, it is quite a heavy, isn't it? Heavy duty. Right. Those moments when you were going, because I think, am I right in saying it was just you that went to go and visit her in the evenings? Because your siblings were a bit too young, really. That you and your dad really bonded. Yeah. Tell me about that. Well, first of all, he told me how important it was that I was there, you know, being in charge, that I was, you know, taking, helping him with some of my mom's, you know, position in the house.

7:52And so that made me feel very important. And then we would just talk about not even just my mom, but everything. And it was special bonding, you know, father and daughter time. Yeah. It's quite weird, isn't it, in retrospect, when you look back at things in your life and you. It was a terrible time because of your mom's illness, but also beautiful time. Because of this time you spent with your dad that none of your other siblings ever got. Right. And it's funny when I started writing this book and the writer, you know, my ghost writer at the time would ask me all these questions. And he made it sound like it was so awful.

8:29And I'm like, well, it really wasn't. And then I had to stop and think, am I blacking out all these things that happened to me? Or have I moved past them or around? I think I move around them. You don't move past things. I just move around them. And so I think, you know, for me being out of my hometown of the suburbs of Chicago, being in New York City, you know, being in college, all of those things allowed me to soar. and for someone like me that wasn't a good student in high school and all of a sudden I saw this world where I could be, where I felt listened to, I felt successful, I felt part of it, I understood it, was very different than sitting in a classroom not paying attention to someone talk about science.

9:14What do you think it was that you struggled with in a school environment? I mean, I think, I mean, I didn't struggle in the school environment. I had a ton of friends. I, you know, I got C's, some B's and occasional some D's. You know, it's funny. I wonder if the B's and the D's were equal. But I was an average student. I know now I had a learning disability. I am very ADD. And if I had a teacher that was boring, I just zone out. Or if it's like, still to this day, I cannot read a pamphlet to know how to put something together. But if someone shows me, I could figure it out. So I've learned that I'm just a visual learner.

9:58Yeah, a lot of people are. And a lot of friends or women I know come to me and say they're struggling with their, you know, they have two daughters. One of them is getting all A's and the other one is struggling. I'm like, let's see, does one of them paint and draw and do crafts? Yes. Guess what? You got to learn to parent them different. Did you get parented differently? Did they understand? Yeah. I think eventually they did. You know, they decided that I was never going to be a good student. So they stopped punishing me. And they said, you know, she'll probably only be, excuse me to all the people, she'll only be either a mother or a teacher.

10:35Well, first of all, I am both. And much more. Yeah. I mean, I think it is these moments when you're being kind of told that you're not quite achieving what people want you to achieve. And then it slightly lit a fire in my belly of like, you'll see. Yeah. I knew I had something to offer, but I wasn't quite sure what it was. And I realize I still to this day, like, why? Like my friends who are my age who maybe aren't working anymore say, why do you think you have to do this? I don't think I have to do it. I just want to do it. This is what I'm doing. You guys, why do you want to go play cards in a room?

11:22Because you want to. And that's okay. I don't. Bobby, there's so much proof now as well. I know I'm going a bit past and present and past and present, but that's how I roll. but there's so much proof now that um actually keeping your mind active for as long as you possibly can is incredibly good for your brain health well then i'm gonna live to 300 because i cannot shut my brain off i'm sure you can't either i mean honestly it's like um working is good for us yeah and if you enjoy what you do and it's not even just working when i have downtime I'm so bad. I'll sit there with my iPad and I will just be on Instagram and I just get all these ideas and connect with people.

12:06I have a social life where I DM people so we could start being DM friends. And I find it so invigorating and interesting and I still am hungry for learning and I'm still hungry for trying new things. Keeps you young. I guess. I mean, I don't feel my age and I don't think about it. I, you know, it's funny that people always come to me for longevity tips, you know, beauty. I don't, when I create products, I don't think about age. I just think about, you know, whatever. So yeah, you get older, your skin's drier, but there's some young girls that have dry skin. How old were you when you left to go to college?

12:44I guess, well, I left my senior year of high school. I left early to follow a boyfriend to a school in Wisconsin. So I guess I was 17. Yeah. And then we both transferred to a school in Arizona. And that lasted a year. And then I transferred out of the relationship. I love that. I transferred out of the relationship. Well, when you read the book, you'll read the story that the one boyfriend fell in love with his other boyfriend, realized he was gay. But the only problem is I fell in love with the same straight partner and he fell in love with me. So it was a little triangle that kind of took its own life.

13:29Wow, that is quite something. And then you ended up going to study makeup and for film and things like that. So tell me about that next step. Had you always been keen on makeup and beauty? I've always loved makeup, not thinking about it as a career, but loving it because it transformed my mother. It made me feel prettier. I love the whole art of putting it on, looking at color. But I didn't think about a career in it until my mother sat me down and asked me the most important question of my life. If today was your birthday, you could do anything you want, what would you want to do? And I said I wanted to go to the department store and look at makeup.

14:15She said, well, there it is. You should be a makeup artist. And I said I didn't want to go to beauty school. She said, I'm sure there's a college somewhere. And there wasn't. But I found Emerson College that let me create my own major. So there wasn't a major in makeup. And now I know that starts your thinking about doing things differently and becoming an entrepreneur. I think what I love about, how old were you when you met Stephen? I was 30, 30 and a half. So you'd been through college. I'd been through college. You'd done your makeup. You were working in the fashion industry. Yeah. Can I just say, channeling a bit of Carolyn Bessette, there's a picture of you and I was like, wow.

14:59Yeah, with the hair at the desk and everything. I was like, mm. She was one of my beauty role models. Yeah, me too. Yeah. So stylish. Simple. So simple. Yeah. I always, which is kind of the French thing, I always loved the simplicity of things.

15:21And you went into the fashion industry, but how was that for you? because that is a really interesting, crazy, I mean, I worked in the kind of modeling side of it. Right, yeah. I loved it. It was super fun. But how was it for you? I mean, it was super fun, super interesting. I always, I often felt like a fish out of water. Here is this normal girl from the suburbs of Illinois, Chicago, in this studio with the photographer, you know, genial and this fantastic, oh my God, and all these fabulous people running around. I mean, that was not the life I came from, but I loved it. I soaked it up. I was a sponge.

16:09I learned a lot. And then, you know, fabulous people would come in and out of my life. one of them we already talked about our mutual friend Sam McKnight who was one of the most talented hairdressers I'd ever worked with but he also was one of the nice ones yeah and we are still friends to this day so you know you're in the fashion world I'm quite interested to know how a young girl from Chicago quite innocent gets as far as you did as quickly as you did in what is a really competitive industry. So I mean, I know obviously you're good, but... I wasn't that good in the beginning. I wasn't, I got better.

16:48I wasn't that good in the beginning. I was more trying to figure out how to do this thing instead of realizing I know how to do it. I should just do it my way. And, you know, a lot of business and a lot of industries, it's not just your talent. it's how you act how people perceive you who you know you know if if I was not a night like I always arrived on time I always said hello to everyone I always ask questions what kind of makeup should we do for this and I think people like to have me around I was helpful someone I you know I help people hold the silver reflector card yeah I went and got people water I noticed things were happening and I tried to help.

17:35Once worked with a celebrity, none of the clothes fit that these guys brought, the stylist brought. And she was middle-aged, probably in her 50s. And I just said, guys, go to the Gap and just get some white shirts. And they got some white shirts and that's what ended up on the cover. Just a white button down shirt and she borrowed my little pearl earrings I had on at the time. And none of the clothes they brought fit her and that destroys the shoot and it destroys her confidence and it destroys her confidence destroys the shoot yeah god i mean that is amazing what a gift you were that day and i i mean there's been other things you know so i think i started to build my posse my you know my people and it was also i said yes to a lot of the jobs eventually with the people I liked.

18:29And I said no to some of the jobs that I had done before with people that were rough. Like in the fashion industry, it was okay to be not nice. Yes. It was okay. It was bad. I walked out of a couple makeup tests because the stylists were so rude or the designers were rude. And, you know, I was just like, not working with you. You can't treat people like this. But sometimes those people, and we all know who they are really, were very high up, big name photographers. So actually for a young, new makeup artist, that's pretty ballsy. You know, it was amazing. The ones that were most successful were nice.

19:12Isn't that interesting? Yes. The bigger they were, the nicer and the better they were. Yeah. And it's really the mid insecure people. Yes. Yeah. It's true of life really, isn't it? Yeah. That's so interesting. Yeah. But it taught me like when people come around me, other makeup artists or someone that wants to meet me or work for me, I'm like, I get it. I was there. I get it, you know. And I know they're like nervous and they want to either take a picture. And I just say, do you want to take a picture? And they're like looking at me. I'm like, yeah, smile. But also I think that's you've got empathy.

19:47I do. You remember how it felt. I do. You remember who you were. and that's a really attractive thing I think. So what was it that triggered Bobby the entrepreneur? Like when did you start believing actually do you know what? I think I could actually make something better than this or I want to do something different. Well I never thought wow this could be something or I never thought oh I want to do this and not that. I saw at a shoot a chemist and I talked to him. Oh yeah the pharmacist. I mean, so he made me a lipstick. And, you know, we sent it back and forth. But wait, he made you. Oh, so you'd had a little chat with him.

20:26I had a chat with him. He made you lipsticks. And he told me that he knows how to make lipsticks. And I told him exactly what I wanted. I showed him what color I wanted. And he made it for me. You know, we sent it back and forth a couple times. It was too greasy, too dry. We finally got it. And I said, oh, my God, I love this. And then I said, I bet I could sell this. But then I realized not everyone will look good in that color. because people have different color lips and some people like reds or pinks or oranges. So I, you know, came up with like an idea of different people's lip color. And that was the first original 10.

21:02And that's how we started the company. And he went into business with you, didn't he? Well, the deal was, our business deal, which was all done on the phone. He said, I will supply the lipsticks. You sell them. You ship them. That was the whole story. And whenever we ran out, I'd call and said, we need more. and that was you know year year and a half you know he would send me I don't even think I looked at the books but he just I would get checks not a lot but enough you know for grocery money and I was still working makeup artist but what I love about you is that you met somebody you saw an opportunity and you took it and there are lots of people this is you know the the first sort of vision of an entrepreneur that you see like it's an opportunity but you act on it and this is part of a begin again moment I think for me that other people might be listening because we're going to talk about all the many times that you've done this again and again but many people um at in later in life have got all the knowledge the experience sometimes the finances to do something they've always wanted to do, but it's frightening.

22:13Right. And failure later in life is hard. And you... I think I'm fearless. I think you are. But it's funny. I'm not fearless about everything. I'm very, very fearful when it comes to safety, my kids, when they travel. Even when they were little, they were going to fall. My granddaughter, I drive her mother crazy. I'm like, get another lock for that door. She's like, would you stop? My kid's fine. So I'm not reckless. But I'm not afraid of doing something, especially around work or, you know, the kids' school fundraiser. I just see these things. And I have this saying I always say to myself, so what, now what?

22:53I love that. And the other one I really love is what if and why not? I have a friend of mine that's got why not tattooed here. Yeah, yeah. I love that. Yeah, mine's in here. I don't have to tattoo it. Yeah. Yeah. So good. Yeah. So the pharmacist and you did this little business. We're in a year and a half. And then where does it go? Well, then I met a woman at a party. Was she the glamour lady? No, no. The glamour lady wrote about the lipstick. So we got a lot of orders. Can we just talk about the glamour lady? Because that is amazing. The editor. So I had lunch with the beauty editor of Glamour Magazine.

23:39And she was, you know, a friend. She had a new baby. I had a new baby. So we just got together to talk. And she said, what else is going on? I said, oh, I'm working on this little thing. And I told her, she goes, can I write about it? I'm like, why would you want to write about it? Duh. Now I know it's called PR. Right? So she wrote about it and we got a lot of calls. and then I don't remember if it was before the Bergdorf lady I met. I think it was after. And then during that time we became friends with this couple and they brought us to a party. He was in the cosmetics business. She was at a PR firm.

24:18And the woman who invited everyone to the party went up to me and I gave her a gift. Thank you for inviting me. She goes, oh, I'm a big fan. I remember saying, how do you know who I am? She goes, oh, I'm in the beauty business. I'm the cosmetics buyer of Bergdorf. And I said, oh, I'm working on this line. And she goes, oh, you know, we should take it. And that's when we joined with this couple as partners and had to find a much more traditional way to have a business deal. 50 % does not work. Yeah. So we had to redo the lipsticks and we found a lab. Do you want to know how I found the lab? Yeah, go on.

24:57I was in an elevator in my building, and a woman came, a door opened. She comes in. I said, hi. Sharon, her name is, says hi. And I said, oh, do you live here? Yes. And I said, what do you do? She said, I work at a cosmetics lab. Stop it. I said, do you have a card? And they did my lipsticks for decades. I mean, but this is what I mean. You don't ask. If you don't ask, you wouldn't know. You don't ask, right? Right. Yeah. You're not supposed to ask as many questions anymore. My kids have informed me, like if you get into a taxi cab, you can't ask the driver where they're from. It's politically incorrect.

25:37So, you know, I'm very curious. But I still do that. Yeah, I do too, because I find people's story interesting. Me too. You know. I don't, I've, I'm still asking people that. All right. Well, I am too, and they're not around. And they quite like talking about their thing. Yeah, right. Of course. I mean, my grandparents came from another country. Yes, exactly. So you've done this lipstick line, Bergdorf Goodman, it's all go. You're in a department store. On a table. And you know what I love? You also had your first child. You're carrying your child. You're at Bergdorf Goodman. You're like bossing at life.

26:16Oh, I was pretty much. I was a deer in the headlights. I didn't know what a boss was. No, I was deer in the headlights. I was wearing a big Armani green jacket that was way too long for me that my dad bought me for my 30th birthday. I thought I was, you know, Melanie Griffin and working girl. Cool. Yeah. And I had this baby. But you know what? As soon as the event was over, of course, I was exhausted and depleted. Yes. Went right home, put my mom outfit on, you know, probably my robe. And I just was like, all right, now what? My second job, being a house. you know house mom and is this the point where steven starts going yes you can he always yeah because first of all we've been married 37 years and every time i'd say oh my god yeah and every time i you know would say oh my god steven i have to do this and this and this and this he goes stop you're not doing it now you're sitting here now stop relax you know and and he's he's helped me a lot in things like that.

27:23But it's his way of, he doesn't realize it, pushing me to do more. Yeah. But because he knows you. Yeah. Well, he didn't know me that well. We got engaged in three months. Yeah. And like married three or six months later. Six months later. Six months later. Yeah. Done and dusted. Nine months. Yeah. We were done. And then I got pregnant on our one year anniversary. Amazing. But I think it is possible to meet somebody and know them. Yeah. It was comfortable the second I met him. It was like this. Right? It was like this. Yeah. Do you know him in the same way? I think so. Yeah. I mean, I think so.

28:09What would he say about you if he was to go, oh, Bobby does this for me that nobody else can do? I don't think he's ever maybe thought of that. I just think we are like incredibly great partners. Yeah. You know. And after 37 years. And trust me. To still say that like you just did. Yeah. And trust me, I annoy him. Oh, yeah. Right. No, but in ways that I'm not always present. You know, I'm constantly, I've got so much going on. And, you know, I try, I really try to be present. Like, so he'll ask, he'll say something or I'll ask him a question, he'll answer me. Five minutes later, I ask him the same question.

28:50He's like, you aren't listening. And I'm like, no, I wasn't. I wasn't. I said, but I'm really, Stephen, I'm listening now. And, you know, sometimes he'll tell me and other times he'll say, forget it. So, you know, he keeps me on my toes. But it sounds like you do with him. I mean, it sounds like he's quite in control of everything and he's quite solid in himself and that you respect him. But you're also, because of what a go-getter you are, he respects you. Oh, he totally does. Do you know what I mean? It feels very balanced. It is very balanced. You know, it is very balanced. I do say yes to him more than I would like to.

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29:37You know, he is like he wanted, I did say no to him tonight. He wanted to go to the theater at seven o 'clock tonight. I'm done working at six. I didn't sleep well last night. Yeah. And I just, I didn't even know what play it was. I just was like. But also I think that's like you've got to take care of yourself. Yeah. And if you can't take care of yourself mentally, physically, then you can't take care of anybody else, right? That's 100 % true. When you're a matriarch. Right. But as a working makeup artist mom, I would have to, no matter what, turn myself like this. Like I'd be in a store during a personal appearance and there's hundreds of women, you know, taking pieces of you and the makeup artist.

30:23and then my husband would come in with the babies on the stroller, I couldn't just say, I'm tired, I want to lay on the floor. I just had a, you know, I had obligations that I wanted to meet, which was to be a mom and to be a partner to my husband. He wanted to go do something, I went. And it did end up giving me like infusion being with the family and being quote unquote normal, right? Because when you're in an event and you've got all these people pining over you. Quite mad, right? And it's not normal. No. You know, you do it. I mean, you know the feeling. And then when it's done, you're like, you're depleted.

30:59Depleted. So, Bobbi Brand Cosmetics. Yes. You've heard of them? Yes. So how was that born? And was it like, actually, do you know, I want to expand. I can do more. No, I never said that. What did you want to do? It just happened. How did it just happen? Well, we launched in Bergdorf Goodman. You know, the story is, which I could tell in my sleep, is we thought we would do 100 lipsticks the first month. Yes. We did 100 the first day. Yeah. All right. So it was a moment, you know, and then we started this little company and then we it was doing so well at Bergdorf. We added lip pencils. Then Neiman Marcus asked us to go there.

31:48And we just started. I was still a working makeup artist. I was still a commuting mom in New Jersey. It was pretty exhausting. My husband had gone to law school because he was in the real estate market and it crashed. And he was like, I have to get a job. And I just looked at him. I said, that's the stupidest thing I've ever heard. I can't imagine you having, you know, one of those jobs with your, an overcoat and a, you know, a briefcase standing at the bus or the train. I'm like, no way. So he went to law school, which turned out to be a great thing. But so I kept working because we had to pay the mortgage.

32:25Yeah. Yeah. And so it organically just expanded. It organically expanded. It did. You know, it did. And then, I mean, I've never stopped being a makeup artist. Yeah. Because it's really my passion. It's what I love. I think one of the things that I've noticed with people that I've spoken to is the anguish that people go through having called their business their own name. and then eventually at some point having to let go of the love, care, and attention that you would put into your business with your name. But even if it was called Green Couch, I would still feel the same angst I felt. Oh, really?

33:02Do you think so? Yeah, I do. I do. Because it's still, what's the difference, okay? You know, the good news, it was in my name, and I am still that person. So, you know, it was very strange at first. But I never felt bad that I sold my name. I never I never I know what what I was doing I I've I I kind of didn't really mean about you selling your name I think what it was was that you had so many things that you would never do with your business that was your name oh no that was hard yeah that was hard I mean that was really just the end of my um working there because for most of the years I was so in control can we can Can we go back to when Estee Lauder did kind of come to you?

33:49So you literally started properly Bobby Brand Cosmetics kind of four and a half years before. Right. And you got to a point where... We were beating them in the stores. We had the number one line. And it was all the rage. You know, it wasn't all the... There was no such thing as an indie makeup brand. Yeah. So it was us. You know, and maybe I think MAC was in the market back then. And Lauder had bought half a MAC. and I thought oh well we're never going to sell to Estee Lauder and then Leonard called and Leonard was the most divine human being had you ever met him no I never got to meet him but I've heard about him just incredible yeah and so you know we sold to Leonard and with a 25-year non-compete so I want to I mean I need to unpick that because that is when you think about that now Now that's absolutely nuts, isn't it?

34:39They don't do it anymore. No. And that you had basically sold very well. We didn't need to talk about numbers. Right. You sold very well. And they put in this extraordinary. So let's just explain to anybody that's non-competent. It means for me it meant that I couldn't do anything. in beauty at all until my non-compete was up. So we're not just talking makeup. We're talking about anything. In beauty. No, in beauty. So, you know, and if there was something I wanted to use my name, I would need their permission. So, you know, that was, you kind of feel like you got handcuffs. But I also understand that by us selling the company to them, my husband and I have been able to send like 25 kids to college.

35:36Tell me about that. Yeah. Well, you know, our kids, our nieces and nephews, and then we started a foundation for, you know, helped a couple kids go through college. Tell me a bit more about your foundation because that is a wonderful thing. Well, it's not a real thing. It's just us, you know, when something comes up and it feels right, we offer to pay for college or whatever. That's an extraordinary gift. Right. I don't want people sending me letters because it's really not a foundation. You are never too old to learn something new. I used to be so terrified of tech, but I started using Adobe Express, which is the quick and easy create anything app.

36:14And it's one of our sponsors too. And I use it to tell my story my way. It's about impact. Havina? Yes? Did you mean to export this poster of Michael to such a large size? Yes. as i was saying it's never been easier to bring your ideas to life yes just checking these stickers that say really to wear they're also for you too yes those are for me merchandising is an important revenue stream i work with stephen bartlett you know i'm an entrepreneur look whatever your business side hustle or random oh i've got an idea moment is adobe express gives you everything that you need to design it, share it and make it real.

37:03So head to adobe.ly slash Davina to get started. Did she really use the generative AI to turn back at some day jokes? She loves Adobe. I'm glad you've joined me for today's lecture. And today I'm going to tell you how to age disgracefully. Tell naughty jokes. Dress outrageously. Flirt outrageously. And take your collagen. So when I say take your collagen every day, I don't mean putting a little bit of cream on at night. I mean taking true collagen by our sponsors, Ancient and Brave. They did a trial where 60 women were involved and all of them noticed a difference. They had an improvement in their skin elasticity and a reduction in their fine lines and wrinkles.

37:50Win! So what really, really sets Ancient and Brave apart isn't just their award-winning products. it is their absolute commitment to sustainability. They're a B Corp and proud members of 1 % for the planet. So that means that 1 % of their profits, which in fact they've just up to 2%, goes to helping environmental causes. So if you want to give them a try, head to ancientandbrave.earthslashplanet and if you want 20 % off your order, use code BEGIN AGAIN. um so it changed you know your life other people's lives in a in a in an amazing way but i really enjoyed um reading about the um kind of conversation that you guys had about okay so this non-complete compete what does it mean to us and you were talking about your age right and how can you just explain to everybody the kind of thought process that went through like should i sign this or not?

38:48Well, you know, I thought about it for a second. My husband said the deal's done. All the terms are agreed upon. However, they want you to sign a 25-year non-compete. And I never even heard of a non-compete. Who would ask me not to work? And 25 years, I started counting on my fingers. And I'm like, oh, I'm not going to want to work when I'm in my 60s. And I was like 59 and a half when I left the company yeah on the verge of 60. And isn't it funny when we're younger it's like I think for you and I in our generation 60 was retirement yeah I was the same I'm I'm heading I'm very close to 60 there's no way I'm stopping like I can't imagine that now And 60s are better than 50s.

39:37Yeah, and because I enjoy it, right? Like I'm really having – is it better than 50s? I've had such a good time in my 50s. Yeah. Poppy. Yeah. Thank you. Yeah. You know, as long as you keep yourself healthy and you really have to keep your body limber and, you know, like engaged. I mean, I don't let people put my luggage on the airplane. I do it. And I'm five foot tall. I get it down too because I want to be able to like do it. How much do you work out then? Not as much as I would like to because I've been so busy. But I, you know, whenever I can, I will book myself with a trainer because I know myself when I go do it by myself.

40:21I'm like, oh, yeah. Oh, I have to do this. Oh, yeah. Yeah. Something. So I like to have a place that I have to be at. Yeah. So I do that, you know, a couple times a week. And then I walk the other day. I was going to say, you live an active life. I do. You know, you're always on the go, standing, not sitting all the time. Right. And my husband and I, when we're on holiday, we shower in the morning. We get our, you know, whatever. I put my tights on, a nice sweatshirt, and we go have breakfast. And then we walk all day until lunch, eat lunch, and we walk again. Shared valise. Yeah, yeah. Every once in a while, I'm like, can we please take an Uber?

41:07So, Bobby Brown Cosmetics, you meet with Leonard and you have this meeting. You are discussing this non-compete clause and you are thinking to yourself, okay, 25 years, who's going to want to work then? Yeah. And you sign. Mm-hmm. So what happens then normally with people? So this is another begin again, right? So this is a new phase of your life. You are with an enormous organization. You have creative control. Right. And you really did. Oh, I did. I had, as it was told to me, complete autonomy. Yeah. And, you know, I trusted Leonard. Yeah. I didn't even know where it was in the contract, but it was in there.

41:49and you know for many of the years it was you know we're thinking of opening this country what are your thoughts you know i mean great you know let's do it this way how about we do this like they really supported me and gave me the right teams we were allowed to hire our own teams and build our team and you know it was the golden years for many years you know as i say in the book until it wasn't. Until it wasn't. Until, you know, some new people started entering the company that were not lauders. Well, what's interesting, I suppose, is that 25 years is such a long time that it is somebody's entire working career.

42:30And obviously, there's going to be changes. And I suppose at the beginning, when you signed that, you're not thinking about that. You're just thinking, oh, this is great. And I really love you. And we're all... Right. And I was excited about learning more and I was excited about being more successful. I mean, I look back now at how small the business was when I sold it. I mean, we're at least 10 times bigger already in less of our new company. But Leonard saw this value in owning Bobby Brown Cosmetics because he believed in me. And it was evident. He did. and whenever I have an issue I would just go Leonard and we would talk about it and figure out what to do and you know it's not that I always got my way but we were able to make decisions and yeah I think one of the things that um is so brilliant about you and um really nice to have it all confirmed in in still Bobby is about um your inclusivity um you have always been a passionate advocate for looking after everybody everybody's skin and it's not about changing the color of your skin it's about matching right the color of your skin and you know what whatever color your skin is i always said when you come to a counter you have to find your color and you have to find your blush and your lipstick and your eyeshadow and and by the way we would have meetings every year the bottom five percent of the business they would want us to discontinue and and about four percent of that was makeup for women of color I said I'm not discontinuing it they said but it doesn't sell I said well then go get me more customers like you know that was a non-negotiable but but I for years I was able to have the power to say things like that and at some point I wasn't and I think that is one of the reasons why you were so massive is because people could see that you were providing yeah a service for everyone right it was like no one was left right out right um but what happened then like they just said no we're not there was a change in there was a change of the guard change in leadership there was a few changes in leadership and things change companies get bigger yeah organizations get bigger and it just you know things get diluted That's what happens.

44:58You know, when I started, like, hearing about someone that was joining my brand who I never met. I was like, that was, I used to meet everybody. Especially the, you know, the top hires. That was, like, the start of it. You know, and I saw it slipping away, but I just kept thinking in my naive way that I was going to fix it. You know, I'm like, oh, I got this. I know exactly what to do. And I just couldn't get the groundswell around me to say, yeah, let's we'll do that. Or they would say it and then nothing would happen. So I don't know. But honestly, I'm so grateful that I went through all the good times.

45:36And I'm really grateful I went through the end where it was so tough because where I'm at now, I would have never been there if I was still at the brand trying to fix it. And, you know. at the end you did keep trying to go back to fix it like it would happen and then you'd think oh i'll go away and i'll have a breather and then you'll come back and you'll go let's just try and or you might kind of think no no i've got another idea right yeah i'll be i can change it like this constantly constantly and it's so funny i have this picture of me at my old office and there's a creative board behind me and it's all the ads i tore out that were fashion ads and some of my photos that I wanted to turn Bobby Brown into.

46:22And I couldn't, you know, we were using these models and retouching them so they look like paintings. It was so like unauthentic. And now I look back at those pictures, it looks like Jones Road, the new brand. I'm like, so I got to do what it was in my head to do. And I always wanted to turn the products clean. And I couldn't get anyone to agree with me. When you say clean, can you just explain what you mean? A clean brand is that there's 2 ,500 chemicals that are not allowed in your formulations. And that was done by something in the EU and that was handed over to us in America. So, you know, I'm not the foremost expert on it, but I was lucky enough to get the list.

47:04So I would just hand it to the chemist. You can't put any of these in it. So a lot of those things were in traditional makeup. And again, you know, this is like a big pivot. It's like I, I mean, the word that again, that's coming into my head is fearless. It's like, I want to, well, you leaving was a big deal. How did that come about? Well, one day I was in the UK to celebrate the 25 years of Bobby Brown. It was a really great time and things were really tough though. So I was fighting with my PR at the time. All sorts of things were going on. It was pretty intense. You know, there was behind-the-scenes struggles that I didn't know about, and I think they were ready to let me go.

48:00But I came here, and then I came home, and I was called up into the building, and I thought they were going to tell me, finally, here are the candidates for the president, because we'd been going through search for a year and not one candidate. and then I walked into the office and with the person that was sitting there that I was supposed to meet with and there was another woman there who was you know a big head of legal or HR and she just said here Bobby and I said what she said we're canceling your work contract and I went you're firing me she goes no we have a new um we have a new opportunity for you and she handed it to me and I said I don't want it she said you have to take it I said I don't have to do anything anymore you just fired me and I left didn't even think about it and when I got in the elevator and went down like elation all all the I was look I had I had like pockets and pockets of photos from all over the world of things that look terrible that needed to be fixed lighting I said just go buy light bulbs.

49:12Things were really a mess at the end. And when I got home, when I spoke to my husband, this woman called my husband and said she wouldn't read it. Here it is. And it was basically saying, we want Bobby out of the day-to-day, but we want her to be the face of the brand. And this is what really got me. And she has to be available when someone calls her to ask questions, but she's not at liberty to tell them if she doesn't like something. Gagged. No. And it was a lot of money. And I said, no. It goes more in depth in the book. There's a few other things that. Yes. So, yeah, it was, you know, it was a time and it was, I'm not going to lie, you know, that my elation from the elevator all of a sudden turned to what the hell just happened?

50:02Like, like, you know, someone like took the rug under me and then someone cut my legs off and my arms off. I was, oh, my emotions were angry, sadness. Yes. I felt like a failure. Yes. I just, and then I would get little bouts of elation, like excitement, like, oh my God, there could be, but it was very little. And it took a while. And you're out of your 25 years. No. You had four and a half years. Four and a half years left. And, you know, a really tough part, because I'm now rekindled with all of the employees that were my people, because most of them are gone from the company, they weren't at liberty to talk to me.

50:41They were not allowed or they would get fired. So I literally, and, you know, truth is, some of them called me from their son's phones. And, you know, it was not pretty. It was not pretty. And I literally rebuilt myself, like emotion by emotion. Okay, let's talk a little bit about that, because again if this idea of change, something that is so terrifying, something where your back is so far up against the wall and you're like, no, no, no, but it's a bit like when you are terrified of something and you don't realise you're holding your breath and then finally you go, you go, oh, I can breathe again.

51:28that's kind of what you went through it's like just oh my god what what what what that for people out there who are thinking i can't change my job i'm stuck i'm paralyzed um how did you how did you do it well first of all i didn't have a choice yes okay but i did have a choice but would you have left no i don't think so really i don't think so i i always thought i could fix things. If I could just bring in a president or a GM that had the same beliefs and we could work on things together, I thought, no problem. But I didn't even get a candidate. So actually, Estee Lauder did you a favor? Oh, my God.

52:10The best thing that ever happened to me. The best thing that ever happened. And I'm not alone. It's a lesson, isn't it? It is. But I'm not alone, right? I mean, this happens. Kelvin Klein, Donna Karan. I mean, And so many people lose their brands and reinvent themselves. Joe Malone. You know, so it happens. And now I am the first phone call from any of my founder friends that had the same thing happen. You know, it happens. And by the way, it's their company, not mine. You know, it was hard for me to understand that when I was there. Yes, it was. It was very hard. And not that I would have done a contour palette.

52:47I wouldn't have. No, not that I would not. And they did. That was one of the first things they did is they took something. But you know what? The truth is, I'm only talking about this time in my life because I'm on book tour. I don't think about it. I am so moved beyond and past. But can I also just say, Bobby, I am pleased that you're on here talking about it. And I appreciate that it is all in the book. I strongly recommend anyone that is thinking about any kind of change in their life to read because it is so inspiring. Because at this stage in your life, it's never too late to start again.

53:30And this is what I love. Yeah. And you were what, 63? 62 when I left. 62 when you left. Oh, no, I was 52 when I left and 62 when we launched Jones Road. When you launched Jones Road. Yeah. That's 62 to a brand. No, maybe I was 64. See how bad I am in math? I think you were. Because it was four and a half years. 58 to 62. I was 59. That I know. Oh, so 63. I was 63. 63 in between us. Yeah. And I did a whole bunch of things, you know, a whole bunch of different projects. In between. Oh, yeah. From like literally after two days. I literally stayed home two days kind of sulking. My friends came over two nights in a row with tequila.

54:11Sulking. Two days. And then I started making phone calls to people that I knew that, you know, were not involved in my business because I wasn't allowed to talk to anyone in my business. So I, you know, started going out and seeing friends, one friend that owned a couple department stores. And he said, why don't we do the Just Bobby Shop? I'm so glad you know and so I started signing up and doing projects my husband and I started working on a hotel in our hometown and I started I knew I needed a team yeah I knew I need an assistant first of all at 59 I needed someone to help me with my iPhone so I hired someone out of the Apple shop right of course why wouldn't you yeah who never heard of me didn't know who I was and she came and worked for me so she worked for me for a year or two No.

55:00And had you been thinking between the end and even though you hadn't started it, if I was going to start another brand, what would it look like? No, because I just thought one and done. That was, you know, and I thought when I left that no one was going to ever want to interview me again and ask me things like, where do you like to go on holiday? What do you want for lunch? You know, the things used to annoy me. I'm like, well, those days are over. And it was the opposite, by the way. I would like to talk to you about that because I had something happen in the middle of my career where I thought I did a show and it was I'd been on telly for 15, maybe 20 years and I'd been hugely successful.

55:47and I presented a massive turkey and I got ripped to shreds and I was the breadwinner and I was like responsible for three kids and I just thought oh my god it's over I am done and I've always been grateful yeah for my life but fuck me after that fuck me fuck you fuck me hey, fuck you. Yeah. I was so grateful if somebody said, hey, I loved you on that. Right. Did you not like massage my ego, but thank you. You know, I understand when something happens, when you get broken up with, you get fired, your husband leaves you, cheats on you, there's a hole. And, you know, really, you have to fill it up yourself, and it's really hard.

56:42So I didn't go to a shrink. I did two things. Hang on. Can I just ask you about that? Is there like, you sound like you're proud about that. Is there something about going to shrinks that you don't like? No, no. It just, well, I find that when you go to shrinks, you talk about, my mother did this and I grew up like this. It wasn't about that. No. So I had a friend of mine who was a life coach. They came to me and said, can I just do a session? I'm like, what's a life coach? It was amazing. and he started giving me every week certain things to do. Like what? Well, the first thing he was like, tell me what's bothering you.

57:16And so I would talk about the departure and then I started saying there's things in my house that drive me crazy. So I walked around and I took a picture of the couch, the things were coming out, the mess here. And then he brought me the pictures the next week with a Sharpie and I circled them and then he took it back and he started writing next to it. he'd say um you know so and so trimming here's the phone number call them they'll come and they'll fix your couch like he started giving me solutions to the things that were bothering me the things that he had no solutions about he said all right i i had this couch that was filled with down and it was old already because my kids you know were in the house and it used to drive me crazy like i'll never get a down couch again i always want to get some kind of like nice and firmly yeah And he said, but tell me about this couch.

58:07What happened to it? I said, my kids jumping and they're friends. And he said, but how did you feel having your kids in the house? I said, wonderful. And I started looking at that couch with a little bit more love in my eye. We eventually got rid of it, but at least it didn't bother me as much. And we just continued to work on things, and he would give me an action plan. Wow. That's great. Yeah, and I'm an action plan guy. And some of it was get out early and go walk in the park. Yeah. You know, don't eat as many of this. Add some of this. Like it was a whole thing and it really helped. And then I had a chiropractor that gets rid, that does energy release in your body.

58:45He got rid of a lot of negative energy. That was, that was probably the combination of the two things helped a lot. And then I had other projects. So I was busy again. So when did Jones Road, like when was it born in your head? so I did all these different things and one of the things I did was a wellness brand I actually we had it in boots for a short time yes um and it was really fun not successful like I'm used to the you know the kind of success with makeup but it was interesting and I learned a lot and then I just said you know I miss being a makeup artist so I had a space I have a had a space that I have a space that's a photo studio.

59:27So I would do shoots for this company and hire the models and do all the things. And then I realized how much I missed makeup. And at the same time, I got two calls that were so incredible. One was from the Indian makeup show. And they flew me over to India to key a couple big giant shows there. And I did not ever use Bobby Brown from the day I left. I didn't want to touch it, didn't want to see it. And I started building a kit, and I realized I didn't like any of the things that were in this kit. Right. And I also got a call from Masterclass to do the first ever makeup Masterclass. It's great, aren't they those?

1:00:07They're so good. So that was filmed after I started working with the chemist, and I had little samples of things that eventually turned into Jones Road. And I got to use those on camera. And I'm like, oh, my God, this is so good. It was better than anything I've ever used. It worked perfectly with the lighting. So we launched Jones Road October of 20, the day my 25-year non-compete was up. Actually, it was the day after because it was a Sunday. I wanted to launch on a Sunday, but I agreed to launch on a Monday. It was a week before the presidential elections in the middle of the pandemic. but I did it anyways it kicked off right and interestingly you didn't want it to go into stores no it's I'm still not we're not in stores we're in one department store and that's liberty you just wanted to be direct to consume yes why was that because I've done the department store things I've done the Sephora's you know the Alta's it's a different business and it's a different ball game and it's not the there's there's a lot of aggravation and not as much reward so and I had a platform like I didn't have to do that where a lot of young brands that's how they get discovered yes I mean the amazing thing is is that um you did it your way right and I didn't expect it to be anything other than people might like this kind of like how I started with the lipsticks yes I never thought wow this could be a brand yeah but you know when I first made Miracle Balm that was my first product and I mean look at that I mean look at that is right and I would give little samples to my friends and they would call me and say oh my god what is this you know because the middle of the pandemic everyone looked bad and you just put a little bit of that on your face you're like oh my god I look so much better I think um the The interesting thing about launching Jones Road during the pandemic is Zoom.

1:02:09Yes. You know. 100%. Like we were all on Zoom. Right. And you bring out something and you go, oh, hang on a minute. God, I look great. Right. Look at how much better this is. Right. Yeah. Yeah. And we were all, I mean, how much of the day do we spend looking in the mirror? Not that much. No. You know, you maybe go to the bathroom and you have a quick look. Yeah. But we were in front of a screen looking at ourselves. Without hair color. All day. Right, yeah. Mad. Right, yeah. I learned at least to put my Zoom camera in front of a window where other people didn't. Give yourself the light. Yeah, you need the light.

1:02:44So, you know, that's how we launched Jones Road. It's now five years. Yes, can I just say, hang on. Yeah. Stay there. Yeah. Happy birthday. Oh, thank you. Oh, thank you. And congratulations for a buzz. Yeah. Yeah.

1:03:02How's that journey been? How's the five years been like? Well, first of all, when we first launched, I thought, uh-oh, I don't want to be a one-hit wonder. Right. Possible. I didn't know if people... I mean, that is a thing, right? Sure. It's not about the money. No, it wasn't about the money for me. And, you know, it was such a different concept. I'm like, are people going to think this is the emperor's new clothes, not as much color as the traditional company? it's not in you know over marketed anything you know i just i always hated cosmetics marketing yes and so i just you know wanted to just say this is what this is this is what it does end of story and this is how you use it i think the other thing that i love which is very in that vein is the packaging simple it's so cool and simple by the way it's stock packaging so we get to keep our costs down.

1:03:55Right. Because so many companies spend so much money on packaging, which is wasteful. Yes. I mean, it's interesting that you're talking about, what did you call it when it was the EU had asked to keep out those, a clean? Clean. A clean, a clean product. But it's, it's a sustainable brand. But I think, Like, is that something that you've got really passionate about? Well, I'm not someone that likes to waste anything. I don't like wasting my time. I don't like wasting money. You know, when someone says we're going to get you a car service, you know, I wonder how much it is because I know I could take an Uber or a taxi.

1:04:37Yes. It's fine. Yeah. I like to compare. Yes. So I'm very practical. And also kind of a gift for everybody else that's working with you. It's like you're quite different from lots of people we meet that aren't like that. You know, you're very grounded. I'm grounded. I'm direct. And if someone asks me something, I will tell them the truth. Yes, which is glorious. Yeah. I mean, I don't understand how other people don't. No. I really don't. And that's a problem. You've always been like that. I think so. Yeah. And that's why I got along so well with Leonard. I could tell him, Leonard, this is what I feel.

1:05:15And he never made me feel that I was anything less than just because I felt something. You know, where a lot of people in business, you're just a woman. You're just too emotional. Can we talk about being a woman in business? What are the experiences that you've had where you've been a bit like, holy moly, this is bad? I've never felt holy moly, this is bad. I would sit in situations and I would sit there looking at all these pompous guys in suits, realizing that you guys don't have a effing clue. You just don't. You don't know what women want. You don't really understand this. You just talk louder.

1:05:56I think the interesting thing about you, though, is that your brutal honesty is very disarming. And I would imagine in a room full of men who are used to kind of maybe trying to overpower somebody, male or female, you know, that when you've got somebody who's like, no, I don't agree with that. Yeah. And you're like. Yeah. A hundred percent. A hundred percent. You know, when someone was telling me what women want, I'm like, I don't think so. You know, and then what men love. You know, it's a woman's makeup company. Well, a man wants to find a woman sexy. I said, not all men. My husband thinks I am sexy.

1:06:35I don't have to try to be. Yeah. You know. I mean, I think the interesting thing is that all the people that I find attractive, and obviously, I mean, I'm in love with Michael, but you can find somebody. Yeah. There's a charisma or something. Sure. It's confidence. It is. Confidence, and you know what confidence is? It's just being comfortable with who you are. Yeah, totally. It's like not like, you know, it's and, you know, and we're allowed to be different. Right. We're allowed to be different, you know, and still be friends and still work together. And, you know, it's like, I don't know what's wrong with people and I don't know what's wrong with this world.

1:07:12We are allowed to think and believe different things. We talked a bit about learning about who we are. Like, who are you today? I am someone who's very tired. because I said yes I said yes to a lot more things than I probably should have you know I'm glad I said yes but yeah no but I would like a week between getting on another airplane but you know I get two days sometimes so that's okay but but I'm going through this very incredible book tour with an attitude of not I have to do it but I get to do it and that's due to gratitude Oh, it's total. I mean, I am so grateful. I mean, whoever thought I would have this second, you know, beautiful part of my life.

1:07:59And it's just so interesting because now I have two little kids that are my grandchildren. And you have no idea how that changes you. Yeah. And it's, you know, when we do our shoots, my granddaughter comes, you know, runs into my arms, BB, BB, and she wants to do the makeup. So she's got a brush and she puts makeup on people and then she helps. I style all the shoots. So we've got tables of jewelry, tables of clothes. Lily pulls something out and gives it to the model. Like she's for three years old. She is very confident. But this creative, you know, you saying I style all the shoots has just slightly blown my mind.

1:08:38I edit the shoots. I style, I edit, I book. I don't physically book, but with my creative director, we choose. And, you know, it's funny. We've been using models over and over again, and half of them are not real models. They're beautiful girls that I love. You know, they have a spark. I try to do mostly those girls. Like we have our, you know, our little book of who we like. And every time we bring a new model in, like on occasion we find someone that could be part of our, you know, our stable. Like, yes, put them in for good. And other times it's like they were fine, but yeah. Just a question about Jones Road.

1:09:16If a big company came along and asked to buy it, what would you do? It depends who it is. And it depends what the situation is. You know, I'm not looking to sell the company to go home and go on a holiday. If we ever, and in the beginning I said we're not for sale, we're not for sale. But it's a very big business right now. And it's incredibly, it's self-funded and it's totally profitable. And I know that's unusual. And, you know, I am not looking forward to having partners that would change anything. I'm not looking forward to it. You've been burnt. Yeah. I just – well, I know what it's like to not be in charge.

1:09:59And really, the starting Jones Road, it really has allowed me to be in charge again, which is kind of ironic because my second son is the CEO. So I'm kind of in charge again. Kind of in charge again. How is that? It's interesting and great. He's the best person for the job. He is so good at what he does. I have no idea how he's learned everything he's learned. And, you know, he's not afraid to try things. Sometimes he will get my permission. Sometimes he won't. Sometimes he'll say, well, that didn't work. Like, it's amazing. That's amazing as well to be able to go, we tried this, but it didn't work.

1:10:42Let's do something else. I mean, that's amazing, isn't it? That's confidence. It is. It really is. And his wife is our head of brand. Oh, great. Yeah. Oh, my God. can I just say you that would be an important job to give because oh my god it's a huge job it's everything it's like everything it's like what's right for me it's me yeah and she gets it and she she gets it but she also pushes me right and only she could do that only she could do that that's amazing he they both push me they both push me and I you know I have to I have had to learn new ways of communicating because, you know, it's very easy to piss off people that you live with.

1:11:22Yes. So, you know, you have to kind of pull yourself back. Kind of the same situation when I was in a corporation. I'd have to understand. I'd have to push myself back and then figure out how and when to say something. And it's really how you say it. It's really the words that come out of your mouth something that i'm really appreciating about you actually is um you're always learning oh my god i'm always learning yeah you never think i know everything you're like i may i may have made a mistake i need to rethink how i speak you know but i also like i have a woman who does all my pr and partnerships in america and we're just we're both you know she's your age she's 10 years younger than me and we're both like okay that'd be so amazing how are we gonna do that okay well that didn't work we're not taking no for an answer we're very similar that way and it's like okay it's not happening now but we will can i tell you something that i've said all my life um that um a no is a yes that hasn't happened yet unless you're in the bedroom right um but i'm always like no oh you just don't know it's a yes yet don't worry you'll change your mind i'm always like and no never means anything to me because it also i it might be a no now yeah but i'm not done no i'm not done exactly you know just because someone said no you don't have to write everything up just repackage right we figure it out yeah yeah um one more thing this this podcast was about living um a life you love so you could die happy and um and i was just wondering you know you are still working you are still loving life you are in a very successful marriage got three great kids like what what would you like your legacy to be that people are left with of you when you go I mean I I think I've already achieved achieved it you know because people tell me all the time what I've meant to them and I know people will say you know you she made me feel good about who I am.

1:13:29Yeah. And she gave me permission to be myself and to go for it. That's a pretty good legacy. Yeah. Yeah. I mean, so I've done that already. So now I've got to figure out what the next one is. Now you can just have fun. I am having fun, but I'm not done. There's still things. Tell me. What? I don't know. That's the good news. I don't know. There's still things. We're definitely going to be DM friends. Yeah. Oh, yeah, no. I need to know. I mean, this year I got one of the greatest awards. I've had a lot of awards, but, you know, I was times 100. I had about that. Which was like, all right, well, I'm done.

1:14:01I'm not getting a Nobel Peace Prize, so what else is bigger than times 100? I'm like, all right, I'm done. But you don't know. I don't know. There might be something. I don't know. Coming, Bobby. I could probably, you know, create peace with blush. Just walk around, give everyone blush, smile, feel good. Yeah. Blush is everything. Yeah, blush is everything. Yeah. Bobby Brown. Thank you. Thank you.

From the publisher

In this episode of Begin Again, makeup mogul and bestselling author Bobbi Brown takes us through her remarkable journey of reinvention. From building an iconic beauty empire to selling her namesake brand, Bobbi opens up about the pivotal moments that shaped her career and personal life.

She shares the challenges of stepping away from the company she created and the unexpected freedom that followed. Bobbi discusses her decision to start over at 60, launching her clean beauty brand, Jones Road, and the powerful lessons she learned about aging, health, and maintaining passion in her 60s.

The conversation delves into her family dynamics, including the deep bond she shares with her husband Steven, the impact of her mother's mental health struggles on her upbringing, and the complex path to self-empowerment. Bobbi also reflects on her entrepreneurial spirit, the ethical values that guide her brands, and how to stay true to oneself despite external pressures.

With candor and wisdom, Bobbi Brown offers an insightful perspective on how to navigate transitions, challenge societal expectations, and redefine success on your own terms.

Bobbi:

Instagram: https://www.instagram.com/justbobbidotcom/

"Still Bobbi": https://www.bloomsbury.com/uk/still-bobbi-9781526687722/

Jones Road: https://www.jonesroadbeauty.com/

👉 Follow us on Instagram: https://www.instagram.com/beginagain/
🎥 Watch more on TikTok: @beginagainpod

(00:01:25) Introduction to 'Still Bobbi' and Her Journey
(00:03:19) Growing Up as the Eldest Child
(00:04:45) Meeting Her Husband, Steven
(00:05:40) Her Mum’s Breakdown and Bipolar Disorder
(00:07:04) The Bond with Her Father
(00:08:44) Struggling in School with ADD
(00:12:12) Leaving High School to Pursue Makeup
(00:14:50) Finding Her Way in the Fashion Industry
(00:19:25) Becoming an Entrepreneur in Beauty
(00:25:25) Motherhood and Partnership with Steven
(00:30:32) The Creation of Bobbi Brown Cosmetics
(00:34:02) Selling the Brand and Moving On
(00:35:36) Adobe Ad
(00:36:45) Ancient & Brave Ad
(00:37:53) Navigating a 25-Year Non-Compete Clause
(00:39:05) Health, Fitness, and Living in Her 60s
(00:40:56) Brand Ethics and Losing Influence
(00:47:01) Leaving Bobbi Brown and Starting Fresh
(00:54:59) Rebuilding Herself with a Life Coach
(00:58:44) Launching Jones Road Clean Beauty
(01:05:17) Confidence, Gratitude, and Being a Woman in Business
(01:09:03) The Future of Jones Road and Family Involvement
(01:12:40) Bobbi’s Journey Is Far From Over

Sponsored by:

Adobe - https://Adobe.Ly/Davina

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