'Proud of where I'm at': Jeremy Lin on life after the NBA, reinvention and redefining success

24 Sep 2026 · 1 h 7 min · 25 chapters

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In short

Jeremy Lin discusses life after the NBA, reinvention, redefining success, and building community through a basketball training camp for college athletes. He also covers his emotional transition out of basketball, his mindset philosophy (including “chase failure seek out failure”), and how he and his team (Jalen LLC) pursue mission-driven opportunities off the court.

Guest backgrounds

Jeremy Lin is a former NBA player (15 seasons) and 2019 NBA champion, now an entrepreneur/investor/philanthropist and influential Asian American athlete. Patricia Sun is CEO of Jaylin LLC; she has a biochemistry/public health background and became closely involved during the Linsanity era as a trusted partner and strategist.

Key claims

Lin says basketball was a “chapter,” not his identity; he rebuilt through faith and service. He defines success as enjoying the journey and trying his best, not perfection. He says he rewired self-doubt into pride in “where I’m at.” He emphasizes community and mindset as camp goals.

Notable examples

Linsanity’s rapid rise (including the 38-point game vs. the Lakers at MSG), his early Knicks housing on a teammate’s couch, his patellar tendon injury and overseas reinvention, and his “dark and sad” emotional low after jersey retirement.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

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Life After the NBA

1:12 to 4:00

Explore Jeremy Lin's transition from professional basketball to new ventures.

“Emotionally, I was just in a very dark and sad place.”

Creating Opportunity for Young Athletes

4:00 to 8:08

Discover Jeremy's mission to build a supportive community for young athletes.

“Over the years, has there really been like a certain kid that you've met or memory that you've made along the way that really reminded you of why it's so important to do this type of work?”

Mindset and Enjoying the Journey

8:08 to 11:21

Understand the importance of mindset and finding joy in sports.

“Like, you know, we had another guest on the show recently, the co-founder Poppy, who just sold her business to PepsiCo for$2 billion.”

Discovering a Career in Basketball

14:00 to 14:38

Jeremy Lin discusses the moment he realized he could pursue basketball professionally.

“It's like, I don't know if you've watched Ted Lasso on Apple TV.”

Overcoming Self-Doubt

14:39 to 17:41

Lin shares his struggles with self-doubt and the moments he considered quitting basketball.

“I thought maybe I can be a professional basketball player.”

The Rise of Linsanity

17:41 to 20:37

Jeremy Lin reflects on the explosive moment in 2012 that changed his career with the Knicks.

“Like, people would just have those moments in private.”

Winning a Championship: Different Rewards

20:37 to 23:06

Lin compares the joy of his Linsanity experience to winning an NBA championship in 2019.

“And I think that's the thing about like, virality or anything that really Like you can't there's there is kind of a science to it, but there's also this whole unknown.”

Redefining Success and Self-Reflection

23:06 to 24:38

Lin discusses his evolving definition of success and how he copes with self-criticism.

“Have you ever been told that you're maybe a little too tough on yourself?”

Building Resilience Through Goals

24:38 to 28:01

Lin shares a personal story of overcoming a tough moment in his career by focusing on small goals.

“Is it like words of affirmation or just like reminding yourself, like, it's all right.”

Building Confidence Through Small Goals

28:01 to 30:39

Learn how breaking down long-term goals into small steps can build resilience and confidence.

“And for me to work through that and to realize I am built for that meant chopping that long-term goal down into 10 ,000 small goals.”
Show all 25 chapters

Building Confidence Through Small Goals

30:44 to 31:55

Learn how breaking down long-term goals into small steps can build resilience and confidence.

“Most AI tools are still answering questions while perplexity computer is completing full projects.”

Overcoming Adversity and Reinventing Oneself

32:15 to 35:08

Jeremy Lin shares his journey of overcoming injuries and redefining success in basketball.

“going from one of being one of the most talked about, sought after players in the world to then struggling to find an opportunity.”

Experiences and Lessons from Playing Overseas

35:08 to 36:54

Learn about Jeremy's experiences playing basketball overseas and its impact on his perspective.

“You were saying right before we started, how many teams it was in the end that you ultimately ended up playing with overall?”

Changing Perceptions of Asian Athletes

36:54 to 38:48

Discussing the evolution of perceptions around Asian athletes since Jeremy's rise.

“It allowed me to see the world more, allowed me to connect with my roots more and allow me to play in front of a different audience.”

The Family Behind the Fame

38:48 to 42:00

Exploring the supportive role of family during Jeremy's rise to fame and the dynamics of their relationship.

“But and the people that you have mentioned are absolutely doing that.”

Navigating Success After Linsanity

42:00 to 43:58

Learn how Jeremy Lin and his team navigated the whirlwind of fame post-NBA.

“My mother-in-law did a lot to help set him up to where he was.”

Building a Mission-Driven Brand

43:58 to 45:55

Discover how Jeremy Lin's team evaluates business opportunities aligned with their values.

“But it must have felt like a Herculean task to start with.”

Building a Mission-Driven Brand

46:25 to 47:27

Discover how Jeremy Lin's team evaluates business opportunities aligned with their values.

“an approach, instead of just so many other brands reacting to lines and wrinkles after they show up, they're focused on how skin ages in the first place.”

The Importance of Authenticity in Business

47:27 to 49:48

Explore the significance of authenticity in business decisions and partnerships.

“After you purchase, they'll ask you where you heard about them.”

Investing in Startups: A Focus on Community

49:48 to 54:16

Understand the criteria for Jeremy Lin's investments in startups and their impact.

“And if we're not going to be authentic, then we won't talk about it and we won't go do those things.”

Future Plans: Broadcasting and Storytelling

54:16 to 56:00

Hear about Jeremy Lin's aspirations in broadcasting and storytelling post-NBA.

“to see how brands work in Asia and how fans interact with and how the entertainment stories that are coming out of Asia, I think has been like a really, really fun piece of what we do.”

Jeremy Lin's Vision for the Future

56:00 to 1:00:11

Jeremy discusses his long-term vision for his company and redefining love.

“But we're just timeline wise, we're not there yet.”

Cultural Differences in Basketball

1:00:11 to 1:02:25

Jeremy shares his experiences adjusting to basketball culture in Asia compared to the NBA.

“Were there any culture shocks when you moved and any differences in play you had to get used to as someone who's now seen both systems up close?”

Funny Moments in the CBA

1:02:25 to 1:04:33

Jeremy recounts a humorous cultural experience while playing in the CBA.

“oh, man, like I'm not in New York anymore.”

Show Closing and Next Episode Teaser

1:04:33 to 1:05:33

The hosts wrap up the episode and preview what's coming next.

“Thanks for joining us on Behind the Business.”
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Transcript

Automatic transcript. May contain errors.

0:03I'm somebody who has broken a lot of barriers, made history, but I'm also somebody who struggles with self-doubt every day. Today's guest is Jeremy Lin. Lin for three. Bang! Lin for the win. Got it! NBA champion, entrepreneur, investor, philanthropist, and one of the most influential Asian American athletes in history. From going undrafted out of Harvard. I was like, oh, I can hang. I really legitimately might have a shot at this whole NBA thing. To sparking the global phenomenon known as Linsanity. The sports story everybody's talking about. The man at the center of the biggest story in sports.

0:42Jeremy has broken barriers in sports and continues to reach millions around the world. Today, much of his work happens off the court. He's now focused on investing in startups and working to create more opportunities for underserved young people. Being able to make deep impact on the next generation is what makes me really excited. And making it all happen is Patricia Sun, CEO of Jaylin LLC. Sometimes I even tell him, like, sometimes I feel like this is more your brand than it's my brand. That's how much I believe in who you are and what you have done for me and for our impact. In this episode, we took a peek into his world.

1:14How has your life changed? Emotionally, I was just in a very dark and sad place. Kind of like, why did I walk away? Was that the right decision? And then now going back to ground zero where it doesn't matter what I do, I'm kind of a rookie again and I'm trying to figure it all out again.

1:34His days of professional basketball might be over, but for Jeremy, there's no place that feels more like home. That's why this is something he looks forward to all year, a basketball training camp he's hosting for young college athletes hoping to go pro. Here we go, another 10. There we go. Get over, get over, get over, get over. Nice. What's up? What's up? How are you? Good to see you. You good? The whole point of this is to create a space for basically a space that I wish I had grown up. A space where I could look around and see people who understood where I came from. I had a lot of teammates and friends that were amazing, and I'm still friends to this day, but they couldn't understand what I went through or culturally how I was brought up and how that shifts mentality.

2:27Mindset and community have always been key for Jeremy, who grew up playing at his local YMCA and whose mother famously cashed in her retirement fund to help him pursue his own hoop dreams. She said you get two years to chase your NBA dream. The goal is, can you leave here, number one, thinking differently because how you think will carry you through the rest of your career and will directly impact what kind of career you have. And then number two, can you all develop relationships with each other? Next Gen on three. One, two, three. Next Gen! So Jeremy, we're here today at your training camp for college athletes.

3:07Tell us why you wanted to create this opportunity and what you're hoping to achieve here today. I wanted to create this opportunity because this was something that I really wish I had growing up. And the two main goals is really number one, can we share with them and change the way they think? If I could have learned some of the lessons a little bit earlier, maybe I wouldn't have gone through some of the injuries or some of the mistakes. Or I would have had a different perspective that I found out 10 years into my career that I wish I had heard at the start of my career. And that's one. And then number two is community.

3:42If they can walk away with relationships, friendships, resources, access to people that can help them with their body, with their skill work, with their strength training, with their mindset. If they can have friends who, when they talk to these friends, they're like, they know what it's like to be a minority. They know what it's like to be an Asian or an Asian American playing basketball. Those two things, if I could accomplish those two things, it would be a huge win. Over the years, has there really been like a certain kid that you've met or memory that you've made along the way that really reminded you of why it's so important to do this type of work?

4:13Yeah, I mean, it's funny because I hear about it every year, you know, people coming up and saying Linsanity changed my life. And in the beginning, I was kind of just like, did it? You know, like when they would first say it, I'm like, did it really? but then like three years after Linsanity, six years after and now 14 and a half years later after Linsanity, people are still coming up and saying you're the reason why I started playing basketball. You changed my life or I was going through this and because of that I made a breakthrough and I was able to you know do something that I love doing. These are all the stories that I keep with me and and so when I hear these it gives me the motivation to continue to give back and to continue to say this is super important this super work if we had to just ask the kids here to describe coach jeremy in one word what do you think that they would say oh i don't know i don't you know we just started um we just started uh so but more than anything i'm hoping they would just say like big brother type feel it was what my goal is i hope they feel like i'm just a big brother or maybe some of them might say i'm like maybe i'm just an uncle because i'm you're not that old i'm like double their age so maybe i'm not i'm not uh i'm too old to be their their big brother but that's kind of the feel i'm going for who are some of the you know types of communities you're hoping to reach with this initiative i think that you focused on like aapi youth for instance it definitely is the aapi youth uh basketball target demo but on top of that it's it goes beyond we're hoping it becomes something within the community even having some of our sponsors um they believe in this mission but really a lot of it is just giving back to the next generation so whether it is the next generation or the communities or organizations that are willing and passionate about that, especially the AAPI community.

5:56That's what we're trying to accomplish with this camp. You've talked a lot, Jeremy, about the importance of having a winning mindset. Can you tell me, like, when you're talking to these young kids today, they're still, like, really trying to figure out how to deal with any kind of setback? Yeah. How do you try to impart that? Because, like, obviously, the perspective is going to be different. There's so many things that we can go on. We literally have one 50-minute workshop just on mindset. it but one simple one is uh chase failure seek out failure that's something that to me you know a shot goes in that's success and you and a shot doesn't go in that's failure that's how i used to define it and that's not actually how you should define it um and so putting yourself in opportunities and situations where you're constantly failing allows you to grow it allows you to get to where you hope to get to um and failure is a huge and integral and important part of anybody's life journey, forget just if you're an athlete, just as a person.

6:49And so if they can reshape failure as steps forward in the right direction, that in and of itself would be great. But there's so many things in mindset that we can get into it. So Jeremy, it's been about a year since you stepped away from professional basketball, which you played for 15 years. How has the transition been for you? How has your life changed? The first two months were incredibly difficult. I played basketball for 36 years so that's what I loved and knew and to lose it all together I'm not gonna lie like I would just get hit with waves of intense sadness feeling lost and that was kind of the first two months and then after that I was able to really lean into my faith remember who is Jeremy outside of basketball who is Jeremy outside of how the world views me get back to my faith, my identity in Christ.

7:43And from there, just kind of building back up, realizing that basketball was just a chapter, but my work was never who I was. It was just what I did. And once I was able to figure out that part, I was able to really start to transition to like, so what do I want to do or how do I want to help and serve and give back to the next generation? And so that's where we're kind of at in this phase. Because I was going to say, you're still so young. You know, you're 37. Is that right? Yeah. Like, you know, we had another guest on the show recently, the co-founder Poppy, who just sold her business to PepsiCo for$2 billion.

8:18She's 38 years old. And she said, everyone's on her to retire. And she's like, I don't want to retire. Like, I'm so young. I need to figure out my life now. And she talked about the loss she really felt. So I wondered if that kind of resonated with you. It totally resonates. I mean, one example is my last team that I played for the new Taipei Kings, they retired my jersey on December 28th and I talk about that moment of having your jersey retired is a legendary thing but the next day after was incredibly low it was like I was emotionally I was just in a very dark and sad place kind of like why did I walk away was that the right decision I don't have any regrets I do 100 % believe it was the right decision but I'm gonna wrestle with feeling lost for sure and being appreciated and being good at something and then now going back to ground zero where it doesn't matter what I do I'm kind of a rookie again and I'm trying to figure it all out again um so you could always Tom Brady it you know it's never too late Jeremy no that's not gonna happen that's these knees this this these knees and his back won't won't uh won't be able to Tom Brady it well I want to ask you what are you most excited about as you step into this new chapter because that's also exciting right new beginnings yeah to me the the most exciting thing is seeing youth, seeing the next generation, for them to be able to say, oh, you know, I was able to be a part of whatever we were working on.

9:40And that really helped change the trajectory of my life. Like being able to make deep impact on the next generation is what makes me really excited. Typically, this type of training, I understand, is actually very expensive and inaccessible to most young kids. Is that right? Yeah. I mean, right now, for example, we have five athletes but we have like 15 defenders and people to create the system that they need so we have almost a one athlete to like three person ratio helping them uh and that's not normal at all um that's that's a lot of uh you know that's a lot of people ready to kind of create the environment that you need to so you can have the best efficient and most intense workout you can have.

10:25Yeah, I guess just looking ahead, you know, if there's one thing that you hope that these young athletes who are really still trying to figure out their place in the world right now would take away from this experience on or off the court from you over the next couple of days, what would it be? That's such a hard question. If I could go with the number one, number one, most important thing, it's can they pause and find joy in the journey? If you are good at basketball or if you have the chance to play basketball and you don't enjoy it, in my mind, we've already failed. We've already missed out.

11:01The whole point of all of basketball and the things we love is to enjoy it. And as these athletes are dealing with so much coming from the world, it's very easy to lose sight of that. So that's the most important to me. How do I remind them and help embody what joy in the journey looks like? And can they bring that with them as they move forward? Don't forget to step back and take stock of where you are. Absolutely. Yeah, well said. Thank you so much, Jeremy. I appreciate it. Thanks. Jeremy, thank you so much for joining us. I think it's fair to say that if most people hear your name, you know, obviously the first thing they think is Linsanity, right?

11:35And for good reason. It's one of the most remarkable stories in all of sports. But I don't think we've spent nearly as much time talking about what's happened since then, right? Obviously, the decisions, the lessons, and, you know, the work that you really spend time on now. So we'll rewind briefly just to set the stage for everybody. But then I'd love to also fast forward and chat about the side of you that, you know, folks may not know as well, if that's all right. Perfect. Let's do it. I'm excited. OK, so just to start off, you grew up in a fairly traditional Asian household, right, where academics and activities like piano were strongly encouraged.

12:10I can definitely relate. When did you first realize that basketball was what you truly wanted to pursue? I guess to like I would have to define what pursue means because there was never a point in time when I was really pursuing it professionally until literally my senior year in college. I think it was more just something that me and my brothers and my dad, like we loved basketball. And so as much as we could play, that's what we were going to do. And for us, playing was really just the YMCA or the local park. and then any leagues that we could be a part of. And just from a young age, it was basically just like, hey, play in whatever league is available and around the area and that my parents are down to let us compete in.

12:58And so it was very innocent. It wasn't like a lot of these NBA players who were kind of groomed to be NBA players and they had like a long-term vision. It was really just basically month by month or season by season. It was like, oh, do you want to play next season? or, you know, what teams will be willing to, you know, allow me to try out? Yeah. So it was super organic for you. But I'm assuming that, you know, every time you were on the court, it was probably the happiest, some of the happiest memories of your whole childhood. Yeah, absolutely. You know, being on the court for us was almost this like time warp or this escape.

13:30No joke. We, you know, we joke about it, but it was like after school, we would finish our homework and then we would literally play every day for hours, whether that's in the backyard hoop or at the school or YMCA, it would be, you know, sometimes five hours, six hours, and we would be gone that whole time just playing. And we could play for that long. And it was even when the sun would go down, we would try to find ways to play until you really could barely see the ball anymore. Oh, wow. It's like, I don't know if you've watched Ted Lasso on Apple TV. He says football is live. It's like basketball is live.

14:05Yeah, that's one of my favorite. I actually really, really like that show. for many reasons. And at what point did you realize, okay, this might be something that I can actually do for a living? I would say senior year in college was when I really was like, I think I can do it. Cause even junior year, it was like, okay, I'm all Ivy, but nobody makes the NBA from the Ivy league. And to me, I didn't really believe that until my senior year, there was two games against legit powerhouses, UConn and Georgetown. And when the way I was able to play against them, I was like, oh, maybe I have a chance to be a professional.

14:43I didn't think NBA. I thought maybe I can be a professional basketball player. And it wasn't really until, you know, I would say summer league when I played against John Wall that I was like, oh, I can hang. Like I really legitimately might have a shot at this whole NBA thing. Yeah, I just watched that back last night, by the way, in the doc. It was really remarkable. But, You know, it's so interesting because obviously like the path to professional sports for many people, virtually anyone, right? It's seen as like really unrealistic, almost impossible, no matter how talented you actually are, just because of the odds.

15:19So after graduating from Harvard, you know, obviously we did see in the doc as well that you ended up going undrafted initially. You're working to prove yourself. And there are moments where your whole future kind of looks incredibly uncertain. I think it's fair to say. Was there ever a point where you genuinely thought, OK, maybe this just isn't going to happen, actually? Yeah, there are many points when I was like, I don't think I'm going to make it. I'm somebody who has broken a lot of barriers, made history, but I'm also somebody who struggles with self-doubt every day. Um, and so there are multiple moments where I wanted to quit.

15:55There's hundreds of moments where I was internally like, I'm not built for this. Um, I'm, I'm just not built for it. And I think for me, the, the, the ability that maybe I have is despite all that self-talk, I have a willingness to show up and work. and I found confidence in that preparation. I found improvement in that preparation. And I have spent my whole life chasing players who are better than me. Growing up, my older brother was three years older than me. He was better. I was never better than him ever until by the time that maybe I got to college and he was an adult. And so even continually as I tried to make my way into the NBA, it was just like, how can I close the gap?

16:44And so I learned at a young age and through my whole life, like, how can I close the gap? And it was through the everyday process that I found a little bit more confidence and hope. But yeah, I wanted to give up many times. I have many stories. I've cleaned out my locker before when I was with the Houston Rockets. I packed my bags and I told my agent, just tell him to cut me. I was crying in tears after one of the developmental league games, the D League, when I was playing for the Reno Bighorns. I played really bad. And in my mind, I was like, if I can't even do well in the D League, I definitely can't make it in the NBA.

17:19And so I'm sitting outside my hotel room just in tears, you know, just thinking like, yeah, it's over for me. I had been cut multiple times. And even the night before the insanity, you know, I was my agent was telling me, hey, if you if you don't if you don't play well, you're going to be cut. And so I was really looking at kind of what I felt like the end many, many times. You know, I think that's one of the reasons your story has resonated so strongly, by the way, is the fact that you are willing to just be real with everybody and be so raw and vulnerable about all the struggles, because not everyone is, right?

17:52Like, people would just have those moments in private. You mentioned the highs of the experience, because there's like so many low lows and high highs. And one of the things I did want to ask you is, obviously, in 2012, after years of setbacks, you suddenly found yourself at the center of one of the biggest stories in sports, right? I'm sure you've talked about this to death now, but I'm sure it's not, you know, too hard to relive because you were leading the Knicks on an extraordinary run at the time. And it wasn't just one performance, right? It was game after game where the expectations, attention and the spotlight just kept growing.

18:25What do you remember most about living through that stretch? I don't remember that much vividly because it happened so fast. But I also think that's, you know, that's sports science is when you are so immersed in the moment, the memories actually aren't that vivid. It's not like you're able to analyze everything in real time. That's something about when they talk about you're in the zone or you're in flow state. It's your instincts are taking over. Your muscle memory is taking over. All the preparation is taking over. And that's why like when I think back on those games, I'm not able to like really process.

19:04I was exactly thinking that and I was exactly thinking that it was like I was it felt I was a little bit out of body. Like I was just trusting all the athletic instincts that I had, you know, built into myself through the through the reps. And the interesting thing is as Linsanity continued to build up and pressure continued to build up and I was getting elevated more and more. I try to hold on to it more and more and the more you try to do that the less you are in flow state and that's when you start to remember things really vividly you mean like it's kind of overthinking because of the amount of pressure that you're under at that point absolutely yeah you're overthinking and and for me it's like I've always had an ability where it's like when it comes down to the end of the game the clutch situations I turn off my brain and that's when I actually do my best.

19:51It's I don't give myself time and space to think. I trust the work. I trust the instincts and I let that take over. You know, looking back, there was one night in particular that stood out to so many people. You know, you hit a 38 point performance against the Lakers at MSG Madison Square Garden. Looking back, when did it hit you that this would be one of the defining moments of your career, if not your life? I definitely didn't know at that time that it was going to be defining. I didn't know that, you know, when I retired 14 years later, that that would be probably the most talked about game of my career.

20:28I didn't know a documentary was going to be made about it. I just felt like that was another big game. And in my mind, I was like, there will be many more big games to come. But that was really a huge defining moment. There was so much in the backstory. And I think that's the thing about like, virality or anything that really Like you can't there's there is kind of a science to it, but there's also this whole unknown. Like you don't always know what's going to go viral or what's going to stick or land with the spectators. And that game just was that. And for multiple reasons, the Lakers were really good.

21:03We had already had three games of insanity. Kobe comes out and says what he says. We're playing at MSG. It felt like there was like a whole bunch of ingredients. in this recipe that built that epic night. Yeah, you can't plan that. You can't write that. Yeah, essentially. Absolutely can't. So this all kicked off what we now know as Linsanity, an unbelievable moment in time where the whole world seemed to be watching you. But winning a championship, as you later did in 2019, is also something every athlete dreams of. I'm sure the sports fans are very curious. How did those experiences compare? Were they rewarding in totally different ways?

21:41They are very rewarding. But one thing I also struggle with as an athlete is you're always striving for perfection. And then you're always trying to think about like, OK, what's next? And my pursuit of what's next prevented me from enjoying what's happening right now. And I feel like that happened with Linsanity. And I also feel like that happened with the championship because in the championship season, I wasn't playing. And so I wasn't able to get playing time. I was kind of just basically riding the bench. And I remember when I won the championship, I think I told my older brother, I was like, I'm going to win another NBA championship, but I'm going to do it the right way.

22:22And that phrasing right there already tells you everything you need to know. The fact that I felt like me not playing, I almost felt like I didn't deserve it or that was the wrong way. And that's not actually true at all. And it wasn't until later as a year, five years, you know, now I believe it's been seven years has passed. I totally believe I deserved it. And I totally believe that is a totally fine way to win a championship is to be an integral part of a team, but not actually contributing on the floor. That's completely okay. I deserve that spot. I work for that spot. I added value to the team, even though I wasn't playing on the court.

23:02I was doing that, adding value in other ways. And and so I just wish I was able to embody that and believe that when I won the championship right then and there. Have you ever been told that you're maybe a little too tough on yourself? Because I feel like I can see the like self-criticism, self-doubt, which, by the way, again, in our culture, it is very common. And, you know, it's just like deeply embedded for so many cultural reasons. But I am curious, like, is that something you hear sometimes? Like, don't be so hard on yourself all the time. Right. Like, that's how I grew up. I grew up with tough love.

23:31And I grew up with kind of like I knew I did well if the criticism wasn't super tough or super hard. Right. If it was just a light criticism, I knew I had kind of done well. And that's cultural. Right. Like that's that's very cultural. But I've been actively trying to unwire that. And these days I find myself proud of myself often. Not in the sense of I think I've made it or I have nothing to improve on. But just like, I'm proud of where I'm at. Like, I know everything is a process and I know there will always be space to be better. And I will tend to gravitate towards that. And like you said, I'll tend to be hard on myself.

24:13But after I go through that, I can't stop those thoughts from coming in. I can only control what I do with those thoughts. And so I'll always think every time, even after this podcast, I'll think about the 10 things I should have said differently. but then I'll also come back to a place of like, well, I think I really did my best to share my story and I'm proud of that. And so being able to get back to that place, I think is really important. How do you unwind that? Is it like words of affirmation or just like reminding yourself, like, it's all right. Like, I think a lot of it comes down to the, what is the definition of success, right?

24:49Like to me, for example, take this podcast. My definition of success is not that I come in and hit a home run. It's not that I answer every single question perfectly, or I have all the perfect talking points. To me, it's, I have this hour. One, did I enjoy it? If I enjoyed it and I didn't give the best talk, that's still very successful. And then two, like, did I try my best? Was I prepared? Did I try my best? Did I do it for the right reasons? Like, where was my heart when I was doing that. These are just like things that I consider and value more in terms of success than like, oh, was I the most articulate or humorous?

25:28You know, because those things will come and go, right? Like as another example, as an athlete is like you come in, you shoot your shots. Some nights you make all of them. Some nights you miss all of them. And a lot of nights you're kind of in between. But it's the person who shows up every day and shoots the same shots and goes for the same opportunities and believes in himself the same way, that is the best player long term. That is what that is what reaching your potential should look like. And so for me, I'm I'm just doing my best. I'm preparing the same way and I'm trying to have fun along the way.

25:58For what is worth, it goes both ways, by the way. I'm totally the same after every interview. It's like I should have asked that or should have said that. But, you know, I want to follow up quickly on something that you had said earlier, which really struck me, which was you said there are so many moments where I wondered if I was built for this. I don't know if I'm made for this. Can you walk us through some of those moments just for those listening out there who might be struggling and be trying to think about, you know, how did they get back up? Yeah, that's a great question. I mean, I can start with the story that I had alluded to.

26:28I was already with the Reno Bighorns, meaning when I was signed to the Golden State Warriors, I wasn't able to produce the games that the coach felt like I needed to produce. So he kind of, they say it's not a demotion, but it is a demotion. It's, I'm going to bring you down to the development league because I don't think you're ready to contribute to the main team. And so I got moved down to the lower developmental league. I played in a game and I did really bad. And in that moment, I came back with high anxiety and high frustration. My mom and dad were staying with me in this hotel room. my mom made a comment to me about how she had wished I did something better and I snapped on her and then after that I slammed the door I walked down the hallway made a couple turns and I sat down and I'm just sitting there in the hallway looking like hopefully nobody comes by and I just start like bawling and I'm just like now I fought with my mom I'm lashing out at my mom I can't even do well in the developmental league they're gonna cut me I have so many fans who are expecting the world of me.

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27:40And finally, I'm in a position. I've been an underdog my whole life. Nobody has ever cared about or expected anything of me. And then I signed with the Warriors. And now I have millions of fans. I can't let them down. And I was just like, I'm not built for it. And for me, it was like, I had a long-term goal of who I felt like I could be as a player. And for me to work through that and to realize I am built for that meant chopping that long-term goal down into 10 ,000 small goals. And I just started with the first goal or the first step in front of me. And I said, I played horrible tonight. I will be the first one in the gym tomorrow.

28:21And that's where I went back to my room. I apologized to my mom. and I just told myself, I will be the first one in the gym tomorrow and I will be working. And this is what I'm going to work on. I'm going to work on what I just did bad in this game. And I will be better at shooting tomorrow than I was today. And that was my first step. And as I got through that first step, I was able to then think about the second step or the next step. And as you do that, you build your confidence, you build your belief and you build your resilience. and it was that process that made me realize actually I am built for it because whether you are built for this moment or this stage is not in it's not based on where you start I think it's based on the steps that you take and if you're willing to go and get it and to continue to follow that process absolutely and you know I think that's such a relatable story for so many people in the sense that you know obviously people look at you and they're like oh like they just see the glory, right?

29:21Like they might see like all the all the amazing like highlight reel moments for like athletes like you. But like the fact that you're willing to go there and open up about, you know, these kinds of stories, again, that like mostly happen behind closed doors, I think is very powerful. If you're a founder like me, a lot of your mornings start the same way, gathering intel from all over before you make your first decision, checking analytics, digging through emails, pulling up spreadsheets, opening about 47 different tabs. That's what caught my eye about Perplexity Computer, the sponsor of today's episode.

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32:14Another thing that I know that you spoke about very candidly is feeling like, you know, the NBA at one point you felt like had given up on you after you got a knee injury, I believe, and how quickly perception can change in professional sports, right? going from one of being one of the most talked about, sought after players in the world to then struggling to find an opportunity. How did you then adjust your mindset and get through that experience? That was a very tough experience. I got an injury at a time when what was possible with that injury was kind of already written. And I do feel like I have rewritten what athletes could look like who have gone through a fully ruptured patellar tendon.

32:54But at that time, it was that. And I think sports science and rehab and all of that has evolved. And so I'm living proof that you can come back from that injury and still be basically the same player. But at that time, that wasn't the case. And for me, when you ask me, like, OK, now that I've retired after 15 years of professional basketball, what am I most proud of? It's actually not Linsanity. Like I think Linsanity almost came a little bit too fast or too easy. It came at the start of my or like midway through my second season. There was a rough rookie year, but I had one and a half years of struggle and I had this insane breakthrough.

33:37That's not the story for most people out there. The most the story for most people out there is you're grinding for years and you might not even get a breakthrough. And so for me, what I'm proud of is exactly that. I went through an injury. I was grinding, I was grinding, I was grinding. I was coming back trying to get better. And then I never was able to sign another contract. And I was able to go overseas and reinvent myself with this injury, become improved in many different ways and play some of my best basketball in a less prestigious league. but to me I know how much work that came with and that's why I'm so proud of it right and so even though on on the on the outside people kind of diminish what I've done overseas or like well you know it's overseas or that's in that league to me I'm actually very proud of it and that was or like my perspective is not based on what other people think of me and my comparison is not with other players because it's easy for me to get injured and then compare myself to other NBA players who have a roster spot.

34:42But my comparison was really with myself. Like, who am I? How am I progressing? Am I better today than I was yesterday? And I truly believe that by the end of my career, I was playing some of the best basketball I was able to play. I just didn't have the stage, right? Like I wasn't, I felt like even at the end of my career, like, could I have been a legit NBA player? I do. I went to the G League and went back to the G League and played great basketball and was still unable to get a contract, but that's okay. It's such a crazy journey. You were saying right before we started, how many teams it was in the end that you ultimately ended up playing with overall?

35:15I played for 16 teams in 15 seasons. A lot of change, a lot of, yeah, just a lot of change and a lot of transitioning. And did I see correctly that when you moved to New York initially for the Knicks, you first crashed on your teammate's couch in the beginning and didn't even ship your car over. Yeah, no, I was, I kind of, you get 30 days paid for in the hotel. And after the 30 days were up, I had another six weeks before the final cutoff date. Meaning if I make it past that date, then I will, then I'll be guaranteed for the rest of the season. Yeah. So I spent six weeks on my brother and sister-in-law's couch.

35:50It just so happened that when the night before the breakout game, they had friends over who were, who needed that couch. So I slept one night. I slept one night on my teammate's couch and that became the legendary story of Landry Fields couch. My sister wanted me to ask you whose couch is the comfiest? Oh definitely my brother. Landry's couch was so dang small. If I slept another night on there I would have had like body ache, neck ache, everything. My feet were literally like my feet were dangling off. Like imagine just like it's like that's how I went to sleep that night. Yeah, I think I saw a visual reconstruction in the documentary.

36:29It was hilarious. Yeah, yeah. No, it's not comfortable at all. I mean, I appreciated Landry that I wasn't sleeping outside or whatever, but that couch, he knows that couch was small. Yeah. Eventually, your next chapter came in Asia, including most recently in Taipei, where you played until last year. How has that experience changed the way that you think about your career and just your connection more broadly, obviously, with folks all over the world that have been watching? I'm very grateful for my time overseas. It allowed me to see the world more, allowed me to connect with my roots more and allow me to play in front of a different audience.

37:06then I was able to win two championships with my little brother. So those are core, core, core memories that I will take with me till my last day on this earth of winning two championships with my brother, with my parents, celebrating with my family there as well. You know, I'm very grateful for my time overseas. You know, another reason that Linsanity, I think, connected with so many folks is that it challenged perceptions of what an NBA player could look like, right? Which you've alluded to. You've spoken very openly about how coming up you felt like you had to play, you know, twice as hard just to overcome stereotypes of what a point guard should look like.

37:46Obviously now we have a few, you know, really big AAPI stars like Aileen Gu, Rui Hachimura, Shohei Otani, the list goes on. Do you think perceptions of Asian athletes have changed since your own breakthrough? I think it's heading in the right direction. um is it an even playing ground no it's not uh i think are it are scouts teams fans willing to accept elite asian athletes more quickly than when i was coming up probably by a little bit yeah i think so um but there still isn't the full respect that i think uh we deserve um but it's it's, you know, it's progress. It's a path. It's an evolution.

38:36And as long as we keep, it's not even about what we say. It's just who we are, what we embody and just continuing to bring excellence that will speak louder than words. But and the people that you have mentioned are absolutely doing that. Patricia, welcome to the show. Thank you for having me. Quite a lot to follow there after that. So much to get into. But first, I'd like to start with the disclaimer that in addition to the roles I just mentioned, you and Jeremy are also family. You're his sister-in-law. Yeah. When he was talking about the couch, we kind of had the front row seat to everything that happened during Linsanity.

39:14And that's sort of how it all happened. Was that your couch? It was our couch before I told him before he asked to come over that there was one night he couldn't stay over. And that was kind of the fateful insanity. Oh, that is hilarious. Other than that, it was our couch. Wow. Well, you know, it's so interesting because, you know, one reason I was saying to you, I'm glad we're chatting today, is that so often we only see the face of the brand, not the amount of work behind the scenes it takes to sustain that. You are someone that I imagine often has just too many tabs open, which I can definitely relate to.

39:45But, you know, Jeremy, you've used the word selfless when it comes to Patricia, which gives me the feeling you must feel pretty indebted to her. I feel very indebted to her. I'm just using today as an example of the team. It's like, Patricia's connecting and thinking through all these different things. Tiffany is helping with all these different things. And then I show up, I, you know, get a quick briefing, I share, and then it's my face all over, you know, and obviously this is a little different now that we've added Patricia, but I'm saying, typically, that is what an athlete looks like, an athlete's life looks like.

40:21So I walk away with all the face recognition, all the glory, all the he spoke so well and da, da, da, da. But who was the one really crafting and spending, you know, a month or two before that and figuring out the talking points and all of that is really a team. So I think Patricia's like fingerprints are all through this brand. And I actually consider I call her a co-founder and sometimes even tell him, like, sometimes I feel there's more your brand than is my brand. And that's how much I believe in who you are and what you have done for me and for our impact and for the world. OK, on a long day, after a long day, you have to watch this back and be like, this is what I do it for.

41:02And Patricia, for you, I understand this wasn't in your plan at all, right? Your background is so different. Biochemistry, is that right? And public health. What is the story here? How did you two end up working together? Yeah, I think having that front row seat to Linsanity. And honestly, my husband and I started dating when Jeremy was probably at Harvard. And so I kind of had seen this journey from afar. What I really had a lot of compassion for was this was just so overnight for not just for Jeremy, but for the entire family. I think a lot of people don't really know that what it's like to you see the excitement of Lynn Sanity, but what it's like to have like the family and the world completely turned upside down for the family.

41:46I think I just knew like in that moment that I wanted to contribute or help with that process in some way. And I didn't know if, you know, maybe I would come back to public health eventually or biochem or whatever. But in that moment, it was like, I think I can contribute. I think at that moment he didn't have a lot of people he necessarily could trust. My mother-in-law did a lot to help set him up to where he was. But I felt like I could work with the two of them and kind of help build that together. Yeah, absolutely. It almost sounds like there was like a protective instinct that kicked in because like people don't realize like maybe there was even like were you guys like even a bit scared and overwhelmed by everything?

42:23I think so. Yeah. I mean, I think there definitely I think there was a lot of fear in the beginning. Yeah, I think usually a career builds up in a more gradual fashion. But Linsanity really was like, yesterday you were having trouble getting into the arena. And today you're being asked on Letterman or SNL or all these things. And everyone is coming to help and every opportunity is at your doorstep. And so I think because it happened that drastically, we really there was like a protective instinct of like the world has changed, but our family has like the family and Jeremy is the same person. And then how do we still navigate this and keep all of that intact?

43:04And then just thinking through, you know, for those who don't know, what has it taken to build the Jalen orbit beyond basketball? You know, what was step one, for instance, because there's so many moving pieces. I think there's so many opportunities for an athlete now. I think step one at that time was how do you navigate all of that off the court stuff, but keep basketball the primary? There are so many things that an athlete has to do to stay at the top of their game. But then how do you determine like what is worth the time to do off the court and start to build that presence? And for Jeremy, a lot of it was a huge blessing that there was also incredible amounts of interest in Asia.

43:42And so really understanding like who our local partners are in Asia, like who can help guide us through it in a way so that we're not coming here with like an American lens and interacting with fans in a non-natural way. I think building all of those pieces were part of kind of the first steps. Yeah, absolutely. But it must have felt like a Herculean task to start with. Patricia, you've said that this firm, Jalen LLC, isn't about, you know, quote, growing a brand just to grow a brand. It's about building something mission driven. been, what does that actually look like in practice? You know, like when you're evaluating all the opportunities that come your way, whether it's sponsorships, shoe deals, new products, how do you decide which deals really align with your values?

44:22And does that often mean someone saying no to something very lucrative? I think it actually means saying no more than like that is probably what ends up defining what we do is that you know which ones if there is no reason behind it for us. And that can be a very broad thing. Like a shoe deal may not may look just business for other people. But for us, if we have a why behind why we do it, or a reason to connect with the fans or way we can do it, then that makes more sense. But it does mean saying no to a lot of things that I think people maybe would typically take or, you know, but for us, it's just examining each piece.

45:00And I think not just the philanthropy part, but even the business parts, like how can we do these things in or partner with people in a meaningful way so that it is something that is mission driven. Lately, I've been thinking a lot more about the future. I recently got married. And as we think about starting a family someday, some of those conversations that are like, okay, I should probably start thinking about this stuff, become a little more real. I'm a big believer in getting little things out of the way ahead of time, like packing my bag the night before a busy day. So I'm not scrambling in the morning.

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47:19For a limited time, try OneSkin with 15 % off using code BTB at oneskin.co slash BTB. That's 15 % off with oneskin.co with code BTB. After you purchase, they'll ask you where you heard about them. Please support our show and tell them we sent you. You can keep it general here, but what's something that you might have said no to, for instance, that might surprise folks? No need to name names, but just generally, is there something that comes to mind where it's like we just wouldn't touch that? I think there are certain industries that we stay away from. in general, especially when he was younger and it was like, OK, if you're talking to a youth facing audience, like, are there things that maybe they might think or things that are inauthentic, things that people might think like, oh, this will make contribute to me being a better athlete.

48:06But maybe for us, it didn't have anything to do with his story. And so staying away from things that are inauthentic, I think, was a big part of it. And Jeremy, have you guys ever disagreed about like which direction to take on some of those things? Or are you very aligned most of the time? I mean, I think we are values wise, we're aligned, but we're not always perfectly aligned. There are times when one of us feels like we should try it or, or, and the other one disagrees. But I will say, like, my general rule of thumb that I go by is to always defer, not because I'm naturally deferential. I don't think that's true.

48:42It's just because I think there's so much trust and relational equity. and uh i just really actually trust her pulse more than i trust mine on a lot of these things and that's through process right like that's not i didn't show up always just like yeah here's the keys do whatever you want it was more just like something that was very earned i think that's true and there's been times when even things that we believed in she would always like check constantly check like is this still something you believe in are you still living that out is that still authentic to you? And so there's been times where it's like, hey, you should re-evaluate how you are living or how you view this or how you're spending your time because working on this may no longer be authentic if you are, you know, moving in this direction.

49:32And so these are tough conversations, but always really helpful, always shedding light. And one of the biggest things that we hear about is, you know, it's like the brand is so authentic. It's, it's not just because I'm authentic. It's because, you know, the right hand woman and the people around me keep me also authentic. And if we're not going to be authentic, then we won't talk about it and we won't go do those things. Right. She's a gut check, essentially. You know, it's funny because one word that like kind of came to mind when I was learning all about your story is intentional, you know, and I say that with like no amount of smoke blown, like genuinely just intentional because it feels like every single thing kind of speaks to each other.

50:12Let's turn to investing, which is one of the big pillars. You know, one thing we like to explore in the show is where people see the next big thing. An increasing focus for you both has been backing startups. Jeremy, I'm sure you get pitched all the time. As an investor, what do you look for in a founder or a business that makes you really want to back someone? Well, I can't take the credit and I'm not in these pitch meetings. It's really more around Patricia, as well as Patricia works closely with Robert Kim, who runs our impact investing fund. I don't know if you want to add more about the process.

50:44So Robert runs our Asia Companion Fund, which is our main investment fund right now. And that, I think, has been mostly focused on Southeast Asia and Korea. And really what he's been looking for has really been more around the culture of companies, as well as the founders and their willingness to listen, their willingness to work together, to form community. I think what we've seen is that there are a lot of great companies with a lot of potential to growth, but what will really take a company from something that is, you know, like to something that's really successful, a lot of times has to do with what the founder, how the founder is wired, how the founder thinks about their employees, how the founder thinks about their product and how it impacts society.

51:27And so for us, the intentional piece of investing was how do we find people that we can help impact in that way. And a lot of that has also been sharing some of Jeremy's stories and life lessons along the way as well. Yeah. You know, as a Malaysian, by the way, it was refreshing to see Southeast Asia as an area of focus because it's often, I would argue, a region that doesn't get enough attention. I was curious if there's like any specific kind of trends or opportunities that made you want to zero in on, you know, Southeast Asia particularly. Yeah. I mean, we're still really early on in like getting to know Southeast Asia better ourselves.

51:59But it has been extremely fascinating in terms of like the amount of young people in the workforce in some of these countries and what they are, the potential that is there and kind of the hunger to kind of do this work. And also in the investor community. I think that's been really, we've met a lot of really intentional investors that are willing to pour into these founders. And I think that's been amazing to see. Yeah. And your investment span, both the U.S. and Asia, you know, as someone who's covered business and tech out of APAC before. I'm always on my soapbox about how so much innovation is overlooked or exists outside of Silicon Valley, right?

52:36You guys know both places very well. Are there any trends or ideas you're particularly excited about right now? You know, whether it's in the consumer space, like just anecdotally, like whether it's drone deliveries, mobile payments, super apps, like, I don't know. Is there anything that like you guys have just seen anecdotally that you're excited? I mean, I can, like, I love one of the companies we're invested in is in Dallas. And basically they're bringing financial literacy and financial investment to a whole class of people that isn't high class or highest class. And so just helping, you know, normally when you're making investments, you're, you have to submit X amount of capital or be in some type of tax bracket to be able to even be in these conversations, but they're kind of bringing that to, you know, just to the masses.

53:26And that's really cool to see that they're educating these people and helping them grow their money and to help them prepare for their future, for retirement, for their children. You know, these are the types of companies and the founders that really excite us as well, because it's not just that there's a lot of potential. There's some level of industry disruption going on as well, where the norm is this way. We feel like to humanize and dignify people, maybe there can be shifts in other directions. And that is going to be a big theme in a lot of the work that we do is how do we redefine certain things and to bring a little bit more of Jesus's love into that space.

54:08So investment is one of the pillars that we do, but there's also like brand building and endorsements as well as storytelling and basketball training. I think seeing, getting the opportunity to see how brands work in Asia and how fans interact with and how the entertainment stories that are coming out of Asia, I think has been like a really, really fun piece of what we do. And I think you're right. There's so much to learn from Asia and the business that is going on in Asia right now, as much as there is the other way around. Yeah, absolutely. I remember back in the day, we covered how K-dramas and like Indian matchmaking series were like really taking off on Netflix.

54:42And they were so excited because they were like, it's actually our fastest growing region right now. And we are taking cues from Asian audiences and applying it globally. So it's really interesting. I'm sure you guys like talk about stuff like that all the time. Patricia, looking ahead, what's next on the company roadmap? Any upcoming announcements you can tease or Jeremy, if you want to speak to anything? I mean, we've been really digging into this broadcasting space for Jeremy. So I think one of the things that I felt really passionate about after he finished his career was to get him back into the NBA basketball space in those conversations.

55:14I feel like he has so much to contribute in terms of his story and the perspective. And even just seeing an Asian American, I think, in these sports commentating spaces, I think has been really impactful. And so starting with that and then continuing to build on like how can the lessons that he's learned affect many different target audiences, whether it's up-and-coming athletes, whether it's how we train athletes in Asia, whether it's the founders that we're working with with Asia Companion Fund. I think there's a lot of this like storytelling and passing on phase that we're kind of entering into now.

55:45Oh, interesting. Broadcasting and storytelling. Anything more specific you can give us a hint to? Within the broadcasting and storytelling? Yeah, or I guess if any other announcements, you want to make some news here? No, I mean, I think the biggest thing is we don't know. like we're looking like the broadcasting space is they're not making their final decisions now they don't finalize their rosters but we are I mean the big the only thing I could say and it's not like there's any other news beyond that is that we're actively looking for broadcasting opportunity for the upcoming NBA season um and so our agency is working on that and um that's something that we are really trying to lean into so that you know if there's some you know if I am able to land a gig and have an announcement, we'll definitely make that.

56:27But we're just timeline wise, we're not there yet. Jeremy, zooming out, you know, what is your end game here? If we were to sit back down, let's say 15, 20 years from now, I'm picking a long time horizon here. Where would you really want to be? You know, it's great because five, six years ago, that question was asked by Patricia to me and she but she said 30, 40 years. She said in 30 to 40 years, what will you want Jalen LLC to be known for. And this process took somewhere between 12 to 18 months. I don't remember exactly, but it was painful. It was super annoying. I was getting annoyed of talking to her about it.

57:04I was annoyed with her questions because everything I had come up with wasn't good enough. It was either too broad or too vague. And finally, after 12 to 18 months, I'm so glad that she forced me to do it because it has built the vision for this company. To answer your question, we want to redefine love for the next generation. That sounds very simple. It took a lot to get there. We had to filter through, you know, for every one vision that statement that you have, you have to say no to 99 others. And why are you saying that? But for us, it really is redefining love for the next generation. True love is very sacrificial.

57:40It's costly. It's in-depth. It is not as cheap as maybe we throw the word love around in society. And so whether that is how we invest our money, whether that is how we storytell or how I present on as a commentator or how we try to dignify and build up these upcoming athletes, everything that we do is with this concept of redefining love in a sense of, you know, it comes from our faith as well. Jesus is love, perfect love. We are not perfect, but we're trying our best to bring that to all the different spaces and industries that we touch. And when you say redefine love, you know, obviously, I know you've said before as well, I know this sounds like fluff and like a lot of hot air.

58:26Like, what does that actually mean? Like in practice, like just one example of like something that like guides you when you're making a specific decision. For example, recently we launched a hydration drink. I had zero passion to do drinks. I don't want to do drinks, but we did it because we felt like that's what was needed. And, you know, we started in Taiwan and we're hoping to bring that abroad. But in Asia, a lot of the, you know, the flavor, the flavor profile and what the consumers like are sweet. But what are the types of ingredients that are being added into it? Are they actually really good for you?

59:03Are they helpful for your body, for your performance? So how can we bring really high quality ingredients to Asia, but at an affordable cost? So I could bring high quality ingredients there and then put it at a premium and really only serve a very select people. But it was a lot of work and gut check and process to be able to work in finding the right partners. But that's a space that we feel like there's a hole there. There's something missing. and what people are putting into their bodies may not be as healthy for them as they think. So can we help redefine love or bring love into a drink industry?

59:43Right. That extra thought behind it that like maybe others wouldn't have taken the step. Yeah. And the decision making, the motivation and the decision making around like, you know, there are certain bottom lines that we're not willing to concede. And why are we, you know, why are we, you know, doing that? Right. It's still a business, right? Right. But then you want to go about in a very sincere way. Right. Yeah. I hear what you're saying. All right. This brings me to a segment we're calling What It Takes, where an audience member gets to ask for advice or hear more on what it takes to get where you are.

1:00:11So today, Cliff, a Canadian working on tech in San Francisco, who wants us to also shout out the 2019 Raptors, asks, You are, Jeremy, one of the only people who's played at the highest level of the NBA and then the CBA, Chinese Basketball Association. Were there any culture shocks when you moved and any differences in play you had to get used to as someone who's now seen both systems up close? There's definitely a lot of differences. You know, the international overseas basketball is a more compact version of basketball. It's harder to score, essentially. There's more physicality. It's harder to score.

1:00:45The NBA is more space and it's very talented players, but it's more space and it's more entertaining if you like higher scoring games. And that is the nature of NBA games. They are significantly more higher scoring than what you'll see in FIBA or overseas. So just adjusting to the strategies, you'll see more zone. You'll see more defense compact. You'll see more help defense. You get away with more hand checks, things like that. that's a huge difference between the CBA and the NBA. And then there's tons of cultural differences. I could go on and on, but... Go ahead. No, no, no. I mean, I think the biggest thing about it is just that I had learned was when I was in the US, I was never seen as an American basketball player.

1:01:33I was always the Asian basketball player. And when I went back to Asia, I was never seen as an Asian basketball player. I was seen as maybe the Asian skin basketball player from America. So I was still seen as the guy from America. So it didn't really matter where I was. I was always seen as not from there or not belonging to there. And that gave me an opportunity to bridge. So I've been able to be a part of both cultures. I really appreciate West and East and I'm able to bridge people. So my local teammates, when I was in Asia, I was able to share different ideologies and different things around Western, you know, whether it's sports science or leadership or communication and vice versa.

1:02:14I was able to bring a lot of my Asian roots to my Western teammates, even in the NBA, bringing them on my Asia trips and letting them experience the fandom in Asia. That is so fun. Was there like one funny moment, let's say, in the CBA that you were just like, oh, man, like I'm not in New York anymore. Yeah, I mean, for sure. I'm sure there are many. There are many. What are the ones that are safe for work? the safe for work ones uh we were on you know getting ready for an away game and um and then uh you know we sit down and we're getting ready to eat and we were in san shi and they bring out an entire roasted lamb like just popped out of nowhere and there's like a whole lamb like plopped down on this massive table and i was like oh i am not in new york right now Oh, it was delicious.

1:03:05But that is like a kind of a specialty dish. And it took like multiple people to bring in and it was delicious. Wow. Yeah, quite a moment. Thank you, Jeremy. Now we're going to end with a quick rapid fire round with both of you. Don't overthink it. Just say whatever comes to mind. Ready? Patricia, one word to describe working with family. Ooh, challenging. Jeremy, one word to describe working with family. Rewarding. Aw. they're both you see how nice he is too we complimented patricia what would be your dream collab um i have always thought jeremy and steph curry have a lot of mission in common and so i and i really respect what stephanie should have built so very cool i love that jeremy favorite food that reminds you of home my mom's shia koh huang it's a it's a little pastry patricia go to boba order oh i am an almond jelly person um lately it's been guava guava tea nice jeremy favorite karaoke song i want it that way i thought you're gonna do jay chow okay his songs are too hard he talks too fast patricia who's more likely to push for the bigger riskier idea jeremy yeah yeah jeremy one piece of advice you come back to often.

1:04:30Keep the main thing the main thing. Guys, thank you so much. I've enjoyed this. I appreciate it. Thanks for joining us on Behind the Business. For more stories on business and leadership, follow us on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. See you next week.

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From the publisher

This week, NBA champion, entrepreneur and investor Jeremy Lin takes us on his journey from underdog to global sports phenomenon.

From going undrafted out of Harvard to finding himself at the center of "Linsanity," Jeremy has had a career unlike almost any other.

Now, a year after retiring, he's building the next chapter of his career and seeking to redefine success beyond basketball.

We get a special peek into Jeremy’s world on and off the court, hear about his ambitions in media, startups and VC, and meet "the one person" whom Jeremy says has helped him and his brand the most: JLIN LLC CEO (and Jeremy's sister-in-law!) Patricia Sun.

In this episode, we dive into:

00:00: Introduction

01:28: Walk & talk at Jeremy's basketball training camp for young AAPI athletes

04:56: How would the students describe Coach Jeremy?

05:54: Developing a winning mindset

07:00: Transitioning to life after retirement

09:24: Find joy in the journey: What he's hoping to pass down to the next generation

11:22: Sitting down with Jeremy in-studio

11:56: Playing at the YMCA: The beginning of Jeremy’s basketball journey

13:10: Why basketball felt like an escape

14:05: The moment the NBA dream actually felt real

14:57: Going undrafted and overcoming self-doubt

17:36: What it felt like to live through Linsanity

19:30: Handling pressure and overthinking

19:54: Highlight moments: Scoring 38 points against the LA Lakers, Kobe Bryant

21:13: Winning the NBA championship — and not feeling enough

23:05: Managing self-talk and criticism

24:33: Learning to be proud of where you’re at

28:01: Chopping a long-term goal into "10,000 small goals"

29:30: Ad

32:10: Rebuilding his career after injury

33:50: Going overseas

34:23: Competing with yourself

36:35: Playing basketball in Asia

37:23: Representation in sports: How perceptions of Asian athletes have changed

35:20: Couch-surfing: Crashing with Landry Fields, his brother and sister-in-law

38:49: Introduction to Patricia Sun, the CEO behind Jeremy Lin's brand 40:50: How Patricia became Jeremy’s business partner

42:10: How Jeremy’s family managed the rise of Linsanity

43:11: Building a global brand strategy

43:54: What being "mission-driven" really means

45:08: Ad

47:32: How to evaluate deals and decipher which ones to turn down

48:11: What it's like to work with family

49:52: Entering the VC world: What the team looks for when investing in startups

51:39: Opportunities in Southeast Asia

52:20: Investment strategy and business vision

54:48: Jeremy’s next big career goal

56:26: The long-term vision for JLIN LLC

58:16: Starting a hydration drinks brand in Taiwan and staying true to their values

01:00:00: Audience question

01:02:20: Cultural differences: Jeremy’s funniest story from playing in both the NBA and CBA

01:03:05: Rapid-fire round

This episode is brought to you by our show sponsors:

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OneSkin — get 15% off with code "BTB" at: http://oneskin.co/BTB

🚀 Season 2 of Behind the Business is here, featuring the leaders of brands including Airbnb, Rivian, NYSE, Canva, Samsung, Poppi, Peloton, Revolve, Lucid Motors, PHLUR, The Points Guy and Away. New episodes Thursdays.

👇🏼 SUBSCRIBE + FOLLOW:
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🎙️ About Behind the Business

Behind the Business is a Webby Award-winning, thoughtfully produced video podcast grounded in the belief that business is in fact personal. This is not a fawning interview show. We pair deep research with thorough interviews — asking the real questions and avoiding fluff, while keeping it fun! What’s the toughest day you’ve ever had at work? How did you get started when you practically had no money? Or how do you mentally prep for a big event? In each episode, guests get into it all. Each episode also connects guests with young founders who send in a question. New episodes Thursdays.

About Michelle Toh
Michelle is an award-winning international journalist, most recently a longtime reporter at CNN. She's covered top stories in global business, including the chip and trade wars, world-leading IPOs, the corporate response to Russia's invasion of Ukraine, Europe's energy crisis and China's property crunch. Previously, she was with FORTUNE. She has reported for The New York Times, TIME and South China Morning Post.

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