Celebrity Fashion to Tech & Founding | Behind The Growth with Laura Donadio

0:00Laura Donadio: We thought that we'd take the time to put you in the hot seat and let our viewers get to know and fall in love with you. When I told them I was leaving my premium luxury fashion career to move to rainy Manchester, I would ask questions as well. I'd be terrible not to ask how much we're paying Zendaya for an Instagram post. It was a solid seven-figure contract. What is the least glamorous part of growth? How much you have to step out of your comfort zone regularly. So if someone is completely new to self-employment in this space, what advice would you give them on how to start pricing themselves fairly?

0:34Laura Donadio: Ooh, that's a tough one. Is that how it feels to be in my shoes every week? Jesus Christ. What's your craziest celebrity story? I did a fitting with Dua Lipa, basically had to zip it from the inside. And I just remember this so vividly, and me having my hands down her boobs trying to get her out of that corset that cost thousands of pounds that we couldn't break. And I was there sweating.

0:57Today is a slightly different episode of Behind the Growth because if any of our repeat watchers can tell, Laura is on the opposite side of the table today. So we thought that we'd take the time as we're about 10 episodes deep to put you in the hot seat and let our viewers get to know and fall in love with you. So of course I'm going to ask what you ask every week is for you to introduce yourself to anyone who doesn't know who you are. I'm Laura Denadio, I'm the founder of

1:22Laura Donadio: the growth collective I've been working in the creator economy industry for the last 15 years and I'm most known for probably being an influencer marketing guru guru I like that I'll introduce myself to you because yeah I was going to ask you who are you please tell us I'm normally behind the scenes and stay in front of the camera so I'm the producer I'm behind the growth but this is going to be a bit of a weird setup because Laura and I we've worked together for what the past best part of a decade so I'm going to be asking all these questions that I'll have my own two-pence opinion on so I'm going to start off by asking even though I know your career pre-TGC and BTG um for anyone who doesn't what does being an influence marketing guru mean how do we get to where we are today um I'm one of the lucky people because I was very much in the early days of even before I became influencer marketing so I originally started my career in PR and very luckily landed in celebrity endorsements so that was a time where you know Victoria's Secret models were like photographed on the street when they were out and about and they were starting to build a bit of an audience on Instagram and that was the early days of influencer marketing before we even called influencers influencers was this the tumblr days yes it was it was like a lot of like fashion blogs sort of like I think it was the early days of YouTube, but because I was in fashion, we didn't really have that segment.

2:49Laura Donadio: Like I think it was very sort of like beauty focused. And I'd love to say that I just kind of surfed the wave of the social world evolving because my career sort of grew where it was celebrity endorsement only and product placement on like talent to something that started being, you know, paid for post on social media and then slowly like bigger brand ambassador deals. And then into like what we know today being influencer marketing I'm re-watching Vanderpump Rules at the minute which is filmed in like 2013 and in around like season three all the girls start saying oh I'm starting a fashion blog I'm going to be a beauty blogger and of course at the time everyone else on the cast thinks well that's not a job that's just you just look at a website you have a fun story I think you might have mentioned it previously on one of the episodes about your own fashion blog tell me about it well i hate you um yeah i do um it was part of my master's um thesis project i basically was trying to prove that um you could or could not build a business on the back of being an influencer um and so part of the project was doing an experiment for 30 days of just having like a blog and like posting about like outfits and stuff um unfortunately for me whilst i'm not good with content today I was also not good with content back then and um the experiment was a proper fail and I kind of got to the conclusion that no you cannot build a career on the back of influencer marketing um which I then went and proved myself wrong you certainly did prove yourself wrong do you think that's because at the time paid ads or paid per post content wasn't a thing I would like to hide behind that um I think it was very much like you know like a consistency piece and I don't think 30 days was nowhere near enough.

4:3630 days does not an influencer make.

4:38Laura Donadio: No I mean yeah I think it was to be honest like a bit of like patience and like time to let that brew and become something and I probably should have started the experiment like a lot earlier but I was last minute.com with my whole project and so yeah. So started off I'm it was at Tommy Hilfiger that was one of the big breakthroughs in your fashion career sitting more in the celebrity PR side of things what is back then in the day what was like the biggest influencer or celebrity partnership that you contracted what kind of money are we talking big money um so at that time so I started first in an agency then Tommy was one of my first client agency side and then I um got post to actually go work for the HQ in Amsterdam and that was the time where we had Gigi Hadid Zendaya and Lewis Hamilton as brand ambassadors so I don't think we can call that small names um but it was Zendaya pre-Euphoria breakthrough so she was considerably smaller but she already had her Disney career so she was considerably big but just not the level that she is today if that makes sense so three big names I'd say.

5:49I'd be terrible not to ask how much are we paying Zendaya for an Instagram post?

5:52Laura Donadio: Um it was a long-term contract she had royalties but we're talking it was a solid seven-figure contract nice don't hear of those anymore um I'm sure you do it's just that they're not that common anymore I would say I think COVID broke a lot of that you then kind of redirected your career best choice of your life because you met me absolutely when we move back if I would have to take that job again just to meet you I would so we moved from high-flying um met galas golden globes can film festival gg hadid to rainy manchester tell me about that toy yeah um i think a lot of people raise eyebrows with that one um another thing i can blame them you know when i told them i was leaving my like premium luxury fashion career where i had a lot of like glam events and i was like jet setting every other week somewhere else to move to rainy manchester i like i would ask questions as well i think there came a point where you know like it's really nice to work in fashion but you realize that you're gonna have a limited ceiling when it comes to making money like progression is not always there and ultimately like the job is not always as fulfilling as you think it's going to be and i think i kind of like had this like beautiful dream of i really want to work in fashion and then i realized actually I would love to make money to be able to afford fashion rather than necessarily having to like be in that world every day um and so when the job offer came through in Manchester working for a tech company with like loads of obviously different brands I should have I thought it was like the chance to like try something different and like work for a different business make new connections and like really expand what I was doing and take a chance on something um um you know you know me really well but you know that I will always take a chance when I have a gut feeling and I cannot explain this but that whole thing I just had this gut feeling that I had to move to Manchester like it's something that you can't explain logically but at that point in time I really felt like I had to do it yeah I'm a big believer in um what will be will be and that when you know you know it's also a point of like I had already moved countries and cities like four times and the contract was minimum a year and basically you know you kind of realize that after having moved a couple of jobs in a couple of cities that can kind of do anything for a year and if it's really that bad like you'll fall back on your feet and find your next opportunity but it's not that long in the grand scheme of things do you think that creatives who are ambitious have to choose between their creativity and their goals versus money?

8:38Ooh, that's a tough one.

8:40Laura Donadio: Is that how it feels to be in my shoes every week? Jesus Christ. On the other side of the seat. No, I don't think you need to choose, but I think if you want both, I think you have to be very tactical with how you price yourself, which clients you take on and be almost like ruthless with the way that you design your career. but I think it can be achieved but I don't think it's easy so I'm going to speed run through the rest of your career you then move from Manchester back to the big city um to a huge company as remind me director of influencer head of partnerships head of partnerships and influencer um which at the time was a dream role for you and I recall hearing you say that you would you know your dream was always to scale the ladder and work for these huge corporations that was very much your bread and butter and just what 10 months later you quit it all to start your own business which was a surprise to all of us on LinkedIn so how did you come to that conclusion to start building from scratch I think I don't know what loads of different factors I think that role was definitely a very interesting one um you know the business was wonderful and I got to build and and scale a really strong team that was doing a lot at that point in time but I realized that I'm an agency through and through person like every time I work for one brand I feel like I just need more out of it and it was kind of like I hit that wall of thinking it's not enough and I was like what can I do but I kind of got to the point of you know I had run an agency when I was at the hud group and I kind of didn't want to manage such a big team for a hot minute and you know take a break from that and think okay well what are my options and I remember having coffee with a friend I was like oh you know like I'm thinking maybe I'm gonna start freelancing on the side and like picking up a project here and there I'm getting some like inbound on LinkedIn like it would be interesting and I remember him saying oh well if you want to like we're looking for someone to come host a workshop at Apple in like in the age quarter in California I was like what he's like yeah do you want me to put you forward do I yeah and that was like that was kind of like my first client and I flew to the US it felt surreal the whole way through I was like how is this my life I literally took a day off from my actual job to like go do this workshop for Apple and I was like wait this is really cool I'm getting to talk to people about like my experience and like how I think they should set up the channel but I don't have to stay and do the work like wait I think I'm onto something here and I then like kind of like put some feelers out there and realized there was more work than I thought it would be and kind of set myself a goal I was like look if I can make my own salary for three months in a row maybe there's like you know a story there something to explore I love money too much and I will always own this I love money too much to just like quit my job and like take a big gamble and hope it works out so for me I had to have the signals that there was something there and I would have the stability to be able to you know continue living my life and like pay the bills and all of that but anyone watching who might feel like there are a few steps behind in that career how does someone make the decision and assess the risk to walk away from a job that might be paying you 100k a year whether it's 50k a year 100k a million pounds a year how do you step away from that and take a bet on yourself the stability of a paycheck that you receive every month without having to worry about it is a huge like comfort and I will never stand here and like not own this like it's to this day probably still the most like scary thing is that there's not a point in the month where I get you know my salary paid into my account and that's probably the one thing it missed the most but I think the way that I did it I definitely worked over time for a really long time but to get to the point where I thought okay I think I have the confidence now to take the leap but I also had financial stability that would cover me for six months after leaving my job and for me it was sort of like this I'm gonna take a calculated risk of I know I have money to cover myself for a little while worst case it's a holiday for six months like it's a flop I don't get any clients I'll take a couple of like months off I'll enjoy it I've been working you know non-stop since I finished to uni and even throughout uni as well so I was like worst case bit of a holiday best case it works out um and you know again like worst case I'll apply for jobs and I'll find something I'll go back some of my friends to hire me and I'm sure someone will take me back but you know ultimately there's always a job somewhere it might not be your dream job it might not be your dream salary but if you have to fall back on your feet and you know you've built a decent reputation in the industry you've always worked hard you've always been like you know a good human I genuinely believe that you can always fall on your feet to an extent so I thought you know we'll try we'll see what happens I remember my parents were very very stressed they were one of the biggest problems in the industry jumping from careering let's call it to freelancing advising self-employment is the lack of transparency when it comes to how to price a project how to charge your time and one of our previous guests such as best week i remember overhearing her say oh the worst thing you can do is build someone on your on an hourly basis or based on your time which i remember thinking wait well how do we pay how do we charge it then i don't know how to charge it then so if someone is completely new to self-employment in this space what advice would you give them on how to start pricing themselves fairly?

14:57Laura Donadio: It's really tough, right? Because we all know that you'll have agencies that charge X and you'll have agencies that charge Y and freelancers are the same. There's like such a vast range of like fees. I think first of all, you have to really think about where you stand in the industry, what's your level of expertise and ultimately what clients you want to work with. Like some people will prefer to work with startups. Some people will prefer to work with the big dogs. It's whatever works for you as a person. Like what do you like doing? you know something that I swore off when I went freelancing is that I would never do an influencer campaign anymore like that's something I had stepped away like six years before there was no chance I was going back into it so I was very clear on that that was my limit I remember you saying to me once in a meeting back in our days in Manchester I will do anything I can take anything off your plate for you like just tell me what to do but I'm not emailing him I'm not doing it yeah that sounds like me um so exactly that and that was already the case in manchester so you know a few years later no surprise nothing's changed um but you know ultimately like i was lucky to have a couple of conversations with people that were really open and honest about how much they charged and you know i then made my own opinion about what i wanted to do probably quite a lot of back and forth with chat gpt at that point in time i'm not gonna lie um and then And I've honestly tried to operate with the same level of transparency.

16:19Laura Donadio: Anytime someone asks me for advice, I'll be super honest about how much I charge, like, you know, what I do, because I think it's super important to help each other. Serge is very right in the sense that as soon as you can step away from a day rate. But I do think when you start, that's the easiest way to get into something is actually charging your time. That's not the long run strategy, just because it will limit how you work. and depending on what you want to do it might actually give you a ceiling for your own time whereas like if you charge on outputs for example they're not always like time dependent which means that you can flex your schedule a bit more but she's right I think it's just hard when you start freelancing to be that way so from there you have launched the growth collective what is the growth collective Laura tell me more the growth collective I'm gonna go with the long explanation the growth collective is a solution that i brought to life because i felt there was a gap in the industry of people helping each other particularly when it comes to networking when it comes to finding how to build your career and figuring out what your next steps are i think i felt the more senior I got, the more lonely it got into businesses.

17:41And I found that there was not

17:43Laura Donadio: that many people I could really chat to and get the right answers from. And so I wanted to build a solution that ultimately would get you to meet new people that, you know, will be like industry peers or like mentors, but also give you like career advice. But also if you had a gap in your business would help you fill that gap. Or if you were looking to actually have a complete change of career you would have your support system there as well to sort of help you transition and so that is what the growth collective is is that something like a personal problem that you felt you had when you did leave your previous role where you were managing a team and then obviously started consulting independently was working alone did that lead to because I work from home full-time and I find it quite isolating yeah for sure and then I think it's just also there even before I left I think there comes a point where you just realize that you know there's more out there but you just don't know how to speak to and it's quite daunting to go to someone you've never met and be like I feel really lost in my career can you help me because you just never want to admit that you feel like that because you know it's all about the image that you show on social or like you know the the way that you portray yourself and And it's always about showing that like almost like picture perfect, you know, version of yourself, like on Instagram, on LinkedIn, whatever.

19:05Laura Donadio: It's always about like shouting about all the great things. And no one really wants to go online and say, I feel really lost. Like, can someone help me? Because that's really scary. I'm quickly going to interrupt this episode to remind you to please hit subscribe if you're listening on YouTube. And for those listening on Apple or Spotify, do not forget to hit the follow button. It only takes a second. It's free, but it will mean the world to us. speaking of social your whole background um from celebrity endorsement influence marketing to being a growth leader now has been in social first businesses the growth collective's primary marketing channel is social as someone who claims to hate being in front of the camera how does that input um how does that input how you market the business like i might need to ask you that question um like i think it's really tough to build a business that is so embedded in the social first world because obviously like my personal background is influencer marketing and you know amongst other things but it's still like quite centric so i think by default the best way to build this business is by being social first ourselves which i completely get now this is something that caused me a personal problem because I hate being in front of the camera so it's been about I think finding different ways of being in front of the camera that don't feel like it's just me talking to it like this I like that you're gonna break the fourth wall exactly like this getting Laura to explain or getting you to explain what the growth collective is with an iPhone in front of your face is like we're gonna end in tears we're gonna have someone is gonna cry but in this dynamic it's actually working a little bit easier yeah I have a question here you hate all in capitals content do you have any advice for others on this I think I'm still in two minds about this like I literally sent to you right before we filmed this um a video from Emma Greed that was saying how we're pushing this narrative to women that women have to build a personal brand but really you should build a business and your business should speak for itself to the point that it builds you a brand by, you know, almost like, like by, it's not by default, would you call it?

21:23Laura Donadio: It's by like consequence almost. It's not the word, but you know what I mean. And this is like what I've always thought with my career is that I know that I have built a great network. I just don't think that I'm public about it, if that makes sense. So I know that I can pick up the phone. I know that I have contacts in many places not to like you know like blow my own horn but like I know that I'm well connected but I also know that this is not something that is publicly visible but I'm okay with that because I don't feel like that's a need that I have to be this like visible in the industry like as long as my work speaks for itself I almost don't really care that my face is associated to it maybe this is a hot take as someone who works pretty much full-time in social media and personal branding for founders businesses but do you not agree that it's majorly egocentric that I think Emma Greed is correct in that there may be a lot of entrepreneurs who are focusing on visibility and putting time and effort into that rather than business building and that whatever we call it whether it's the creator economy influencing personal branding the reality is it's the attempt to get eyeballs.

22:40Laura Donadio: I find it really difficult right because I feel like I can play devil's advocate for both because I think we're in a day and age where building a business on social is the easiest way to get eyeballs and create something that doesn't cost a lot of money to get visibility right back in the days like you wouldn't have this opportunity you would have to go knock on doors you would have to do like a big media advertisement or you know something like that today you can pick up your phone and if you feel comfortable in front of a camera you can post content and if you're consistent you have quite high chances of getting viral with it so the barrier to entry for building a business on social is lower than ever and i think opens the door to like doing it in an easier way i'm not saying easy i'm just saying easy don't tell any of my clients it's easy to go viral No, no, no.

23:33Laura Donadio: And you know, this is not what I'm saying. Like, I know. But equally, I don't think it should be a requirement. And I think, you know, you should still be able to build a decent business without having to be front and center and on social media everywhere about it. Now, there's a point, and I think this is super important, is that consumer behaviors over the years have massively changed. and Gen Z, for example, I know I've quoted this to so many of my clients, buys off values and wants to know who's behind the business, what values they convey. And therefore having a business that has like a strong founder at the face of it that is able to communicate its values and really explain why the business exists is something that is going to strengthen the relationship with the audience and make it easier to buy from.

24:24Laura Donadio: So from that perspective, I completely get it. But equally, you know, we've had this conversation on the pod a few times because it's, you know, is a topic that passionates me. But you should still be able to do it in a way that doesn't require you to be front and center in front of a camera for the business to be successful, is my opinion. But as you know, I'm trying really hard. I went down an absolute rabbit hole of AI businesses last night, AI musicians, people who are completely building businesses just off the back of four personas. and I'm like very interested in seeing two three years from now how many of the top 100 artists or followed creators are going to be AI created have you seen that Hugo one of the like French DJs had to go on TikTok and do like a series of videos to explain that the singer on his music is not AI and he had to yeah yeah that she is real and he had to bring her on stage at a club to actually show that she is actually singing she is really performing because everyone thought it was ai and he was getting so much shit for it like i thought this is so interesting i've always thought as a younger person you can't fool me like it's yeah it's boomers who fall for this on facebook it's my mom who's sees a photograph of the prince like doing something weird and believes it and i've realized that i'm falling into that ball who can no longer recognize a from be yeah and it's kind of scary it is are we real who knows it's usually how you move your hands apparently it's the whole thing yeah um there were six months from the launch of the growth collective which feels bizarre because it's felt like a long time in the making over these past six months of growth what has been like the highest standout point that you've been the most proud of The proudest moment of my life was the growth retreat that we had in April in Crete.

26:20Laura Donadio: It was bringing together about just under 30 people that were all founders in their own rights that ultimately were there for like a growth experience, whether that was personal, career, business, you know, just like going a little bit deeper about how they feel about themselves. But also like meeting new people and, you know, just kind of like going into a different environment and taking a break from like the busyness of life. and yeah like I think you know when you have a vision for something and you're like ah like it sounds so good in my head but there's no way it's going to be as good in person like things are going to go sour like you know I never thought it would exceed my expectations but it was magical and like I needed two days after to just be by myself and like soak it all in because it was such a like wonderful experience and to see so many people come on the back of it having taken so much away from it still hearing today that we've had about I don't know like 25 contracts between the people that were at the retreat that came to life and like I don't know I just it just felt so good and I still see people on social like catching up every other week and like the bonds and the relationships that were created there like it's just really cool in the most humble way it's just really really cool to know that we created that and that we made that happen um yeah magical I was lucky enough to be an attendee of the growth retreat and I wrote on LinkedIn that it was the most transformational experience of like the year and I meant that with my chest just as an example I following the retreat not only made um new friends whom for the past six months I've stayed in contact with traveled to visit like genuinely new real best friends I also left the retreat and quit my job like 48 hours after landing back home and yeah it was really transformational and I can't wait for the next one is there a next one Laura there is a next one the next one is going to be in Portugal in May 27 we're going to share the dates very soon I'll pop it in that episode bio and we now need to move on to our quick fire and you are really lucky that you can prep answers in your head for this because our guests typically are caught off guard with these questions so your quick fire questions i do you know that we did this as like part of the trailer we did um and i was not prepped at all and to this day i don't think i've rethought about my answers like a single time because i didn't think i'd be sat in the seat again but i'm interested in knowing if your answers have changed oh absolutely i think i was very stressed by money that day and a lot of it was like around money I got the content back and you were like well my P &L is shit and paying salaries is shit I was like okay it's my salary for my full-time employment I miss it okay so your first question is what is the least glamorous part of growth how much you have to step out of your comfort zone regularly what's the last time And you felt like you were out of your comfort zone.

29:24Oh, the next question is, I felt most out of my depth when? There you go. I felt the most out of my depth when?

29:32Laura Donadio: I feel the most out of my depth every day. Like, I feel like ever since quitting my job, I've not really made like a long-term plan of where I want it to be. And I think it's always, it's just been almost like a go with the flow thing, which is very unlike me. I'm always a woman with a plan. I think it's been very challenging to sort of like build this not knowing how big or how small it would grow and like what's going to happen next. And so that's that feels very scary on a day to day basis. But I love it. How does tackling living with ADHD and being the founder of two businesses change your day to day?

30:17Laura Donadio: um i don't think it's how it changes my day-to-day i think it's more how my team copes with me i think i could make everyone go through the ringer on a daily basis feel like because i can't say no to anything i work around the clock and i think i'm someone that just will always take something because i believe in the opportunity and we'll figure it out but i think it means that I put myself through like an ungodly amount of pressure at times and stress. And I think I really, really appreciate my team for just always having the patience of dealing with the mood swings. Yes. Yes. You deserve an award.

30:54Laura Donadio: That wasn't quick fire. But thank you. The ADHD brain is going left, right and center. What was the most expensive lesson that you've learned as had as a founder? It's a very common one, but you have to spend money to make money. and this year has been about taking as many bets as I can to see what works out and it's been a really really expensive lesson but I wouldn't change anything because I don't think we would have the learnings that we have today if we didn't do all these things and learn from them and we're well within six figures. Nice yeah there's a lot of things you could have spent that Hold on.

31:34Yeah. Holidays. Holidays. Designer bags. A car. A house. I know you would not like that. Laura floated a business expense to me the other day that was multiple five figures. And I said, would you not rather spend a month in the Maldives, switch off and spend that money there? And what did you say? I said no. I can't remember why. You said that would not make me happy. like taking a risk and splashing 50-odd cramps I just feel I know it's really silly like I know

32:09Laura Donadio: a lot of people would be so happy to go for a month in the Maldives but one I think I'd be bored to death like I don't think I could do a month in the middle of nowhere as much as like be like how as beautiful as it is like I think I would like just not do so well um alone with my thoughts like that um but also like I think life is to be lived and I think like we're young and now is the time to take risk to build things to take the bet to like bet on yourself and like do the things that take you out of your comfort zone will I not have time to go to the Maldives in 10 years time maybe maybe not but I'm happy with not going now and like maybe taking this later I would much rather not look back at my life and think oh what if I had done what if I had built that business that is hopefully going to help a lot of people what if I hadn't taken that bet on myself like that to me is much more important than spending an ungodly amount on a month off before we wrap up i want to ask the questions that everyone wants to know the answers to let's go back to the celebrity days it's homie hill figure like i said we're at the met gala we're at can film festival what's your craziest celebrity story so it was even before tommy i worked for a pr agency and we were doing a lot of celebrity fittings this is like 2016 she wasn't even famous to see at um i did a fitting with duolipa and she was trying a couture piece from like this like russian designer and she basically had like this corset that had like the like the hat is zip and it wasn't leather and it was a couture piece so like couture samples for anyone that works in fashion knows that they're like really really tiny and basically like the zip was built inside out so you basically had to zip it from the inside we managed to put it on and then unfortunately for duo she got stuck in it and I was in the fitting with her and basically what I had to do is like go to her put literally my hands in her cleavage to like try to go like unzip it from the inside and like my face is like this close to hers and I was just there like I was I don't know like maybe like 23 24 like you know like I had no idea what I was doing and I was like my hands down her boobs was like trying to like unzip her and it was just like a very uncomfortable moment and it was well well well before she even had a song with like calvin harris and i just like remember this so vividly and like me having like my hands down her boobs trying to like get her out of that corset that cost like thousands of pounds that we couldn't break and i was there like sweating like oh um yeah so that's probably one sorry duper duper duper sorry duper um and then have you got any the celebrity team for us who was like the biggest diva client you've ever worked with no diva actually quite the opposite um i did a fitting with kim kardashian and kenya west it was 2017 so a while back she was attending a vogue dinner and the team was all at canton film festival funnily enough and i was the only one in london so i had to go to the fitting by myself with um yeah it was with peter dundas that was the creative director at cavalli at that time and so it was Peter, his like right hand, Kim Kanye, Kim's PA, Steph and me.

35:36Laura Donadio: And that was it. And we were in like a private room at the Cavalli store close to Stone Square. And she's so nice. And then I've worked with Chris, her mom through the Tommy days because Chris and Tommy are really good friends. But like the whole family is an absolute treat to work with. And I think the way that they've gone so far is because they're actually the most polite, respectful and kind humans to work with and have an incredible work ethic. And so whenever someone has a bad word to say about Kim, I'm always going to be like, no, like she's amazing. Just because I've had a really, really good experience.

36:14Laura Donadio: She walked into the store and literally said hi to every single employee one by one. Like, immaculate vibes. Sounds like nobody wants to work these days. Get your ass up. okay Laura thank you for spilling all the celebrity tea and your growth journey we have another guest waiting for us so I'm going to say what you always forget to say which is if you've enjoyed this episode don't forget to like comment and subscribe and if you would like to learn more about the growth collective head to the link in bio and become a member