How Shareholders Are Destroying The Tech Industry

27:47These are, or perhaps were, sadly, institutions that helped many people my age, and I'm an ancient 38 years old, become who we are today, finding the things and the people we needed and the connections we otherwise wouldn't have made or sustained. I know, at least in my case, that social networking is how I met the world. I was kind of a lonely kid. I didn't make friends easily. I never have, really. I've done a lot better thanks to the internet. Pretty much everything that I've found has been from the internet. Much of it from Google search, much of it from social networking, from Facebook, from Instagram to an extent, Twitter to a much larger.

28:26Watching these things get burned sucks. and I think a problem that some people have with this show is that they think I'm just pissy and I hate all of this stuff and I don't I would love it to go back to how it was or maybe how it felt I wish it was less craven of a value exchange these were companies that made billions of dollars in profit by providing a kind of a social good even if it was one where they realized they could use it to create a monopoly and then rug pull when they needed to for the shareholders this. But I do mourn the loss of these products. And I think many of us do. Maybe if I'm wrong, you can email me.

29:07EZ, that's letter E, letter Z, at betteroffline.com. If you disagree by all means, I'd love to hear from you, even the haters, one or two of you. But in all seriousness, I mourn this stuff. I'm sad about this. I'm pissed off, not because I like being angry. I genuinely don't. I'm sad. I'm a broken-hearted romantic. I love the tech industry and what it used to do. Perhaps I was naive. Perhaps now I'm realizing that a lot of that stuff that I thought was great wasn't. It wasn't this bad, was it? Where Jack Welch destroyed multiple local economies in Massachusetts, Indiana, and Pennsylvania by laying off thousands of workers in favor of cheaper, outsourced options, Sandar Pichai and Mark Zuckerberg have realized that shareholder supremacy only means making a product as useful as necessary and optimizing it at all times to meet analyst expectations of revenue.

30:01The unique problem that Sundar Pichai and the rest of the rock barons currently face is that there aren't any hyper-growth markets left, and they've been so desperately adapting to that reality since 2015. I know I've said later, but I think 2015's the year. So many promises, augmented reality, home robotics, autonomous cars, and even then, artificial intelligence writ large, never quite materialized into these viable business units, making big tech that little bit more desperate. I've repeatedly and substantively proven in my newsletter and this podcast that both Meta and Google have made their products worse in pursuit of growth, and they've done so by following a roadmap drawn by Jack Welch, a sociopathic scumbag that realized that he could turn General Electric into a shambling monstrosity of a company that could shapeshift into whatever the street needed, even if the product sucked.

30:52And I believe that this is the same financial nihilism that empowers people like Mira Marati and Sam Altman, and also millions more middle managers and absentee CEOs like the kind I've been writing about and speaking about for the last three years. Our economy is run by people that have never built anything, running companies that they can talk to make a number go up for shareholders they rarely meet, People like David Zaslav, the CEO of Warner Bros. Discovery, who intentionally chose not to release Coyote vs. Acme, a fully produced and ready-to-debut movie featuring Warner Bros.'s core brands, choosing instead to never release it ever in exchange for a cut to its tax bill.

31:35Zaslav, a CEO of Warner Bros. Discovery, has overseen one of the darkest periods in the company's history, including endless cutbacks and through his own mismanagement caused a five-month-long strike in Hollywood. Zaslav continued to complain even after the strike ended, claiming that studios overpaid for the strike to end, as he earned a$50 million salary for driving his company into the ground. Hey, hey, just one moment though. Where do you think David Zaslav learned this all? Do you think he learned it by reading books? Or maybe he learned his management philosophy a little more directly. Can you guess who his close friend was?

32:15It was Jack Welch. Jack Welch was his... Oh my God. But you know who's not horrible? Our advertisers.

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33:41It's one of the many ways Wells Fargo seeks broad impact in communities. Wells Fargo, the bank of doing. Learn more at wellsfargo.com slash say do. Support includes contributions from Wells Fargo and Company and the Wells Fargo Foundation. During a commencement speech in 2023, where David Zaslav was booed by students, he told the story of how, sometime after General Electric acquired NBC through GE's acquisition of RCA in 1985, he sent a handwritten note to Jack Welch telling him about himself, David Zaslav, and what he'd been doing. He was a lawyer, leading to a job running NBC in 1989. This story doesn't make a ton of sense, by the way, based on any living history of David Zaslav's life.

34:25He joined NBC three years after the acquisition of RCA closed. He claimed he was working for a few years in cable news, but everything I found suggests that he went straight from school to working at a law firm called laboof lamb liby and mccray according to his warner brothers profile when he graduated from boston university in 1985 meaning that he would have had to send that note while working at a firm that was mostly not working in anything to do with cable news at all just a liar just lying regardless of whether zaslav made up an entire story about how he got his job he was and is one of welch's most nasty cronies, his most staunch acolytes, telling David Gellis, who wrote The Man Who Destroyed Capitalism about Jack Welch, that Jack set the path, that he saw the whole world, that he was above the whole world, and that what Jack Welch created at GE became the way that companies now operate, which is true.

35:17David Zaslav, a man who has caused unfathomable damage to the entertainment industry while intentionally choosing not to release two different movies, learned to do so from the Michael Jordan of corporate destruction. And to Zaslav, Welch was like an older brother that would pick people at NBC up with a hug when things were tough, and that there was no better friend, according to an interview with CNBC. Jesus Christ, man. It's like a poorly written drama. I hope it ends with a big anvil falling on me. Anyway, I realize I'm oscillating between industries and names, but the shareholder supremacy is something that has poisoned almost every part of global capitalism.

35:54Dedication to the shareholders in many ways is kind of like a religion. It isn't even about a shareholder or the shareholder. Just moving assets to make a number go up and making another number look like it might go up in the future. Welch, Zaslav, Peshai, Zuckerberg, they're all the same kind of monster. One divorced from consequence and production and capable of contributing meaningfully to the world at large because the market has shown it doesn't really care if they do so. Sundar Pichai doesn't use Google, and Mark Zuckerberg doesn't use Instagram, Facebook, or Threads. At least, not like a regular person does anyway.

36:29Much like how David Zaslav doesn't watch or care about TVs and movies. And doesn't even release them sometimes. It's crazy. The deep-sea of nihilism means that they aren't users or creators or even active participants in any part of society. They're there to move the stuff around so that they can keep the number going up. And I believe this is all a consequence of Jack Welch's legacy, where the economy has been built on the back of a management philosophy that no longer involves managing people or building things. The business media, and society at large, elevates executives like Zuckerberg and Pichai as they demolish their products and lay off thousands of people because the terms of success are no longer about making money by providing a good service or a product people like.

37:13The markets don't reward steady growth, nor do they punish executives for the quality of their product, because analysts and investors aren't really concerned about the product, just the financial output. I don't think they're users either. At this point, the illogical rush to boost artificial intelligence makes a lot more sense. When you have a society and economy dominated by people who don't create things or understand the things they're selling, people that don't experience or respect labor or talk to people, of course their natural thought would be that any form of creativity or work can and should be automated.

37:46It isn't about what's good, but what's good enough, and artificial intelligence allows them to test the boundaries of what enough can mean. Toys R Us, or at least what remains of it after a leveraged buyout, should feel an abundance of shame for releasing a horrifying AI-generated origin of Toys R Us movie full of ugly hallucinations and janky animations. But what it's really trying to see is how much it can get away with, how shitty something can be without losing customers or whether the potential loss of customers is worth it to save the money it would take to actually shoot a goddamn commercial.

38:21And what's crazy, by the way, and you should watch this thing, it's terrible, is this video looks so bad and they put it out on the main Toys R Us account. They don't give a shit. They're trying to see what they can get away with. And I think that's a big theme. When Mira Morati said that AI might kill creative jobs that shouldn't have been there in the first place, it wasn't just a grotesque insult to those actually working in creative. When Mira Morati said that AI might kill creative jobs that should have never been there in the first place, it wasn't just a nasty insult to those working in the creative fields.

38:52It was also a demonstration of her unchanged sociopathy and this nasty kind of hubris these tech people have. And the fact that she believes that she, a woman of little actual accomplishment and talent, and the intellectual depth of a puddle on a flat sidewalk, is singly ordained to decide which jobs are worthy and which ones should die. Really, it was an insult to all of us. It was an expression of her belief that consumers don't deserve things created by a person who actually gives a shit. You don't deserve to watch movies that only exist thanks to the combined efforts of illustrators, sound engineers, composers, actors, directors, and countless other uncelebrated roles where each cog in the machine has spent years honing their skills until they've reached a level of unassailable mastery.

39:35You, yes you, don't deserve to use software created by someone who actually thought about the problem and, at the very least, made a best effort to write secure, robust code. You don't deserve anything in their eyes. You deserve the minimum viable product. You deserve as little as possible so that they can make as much as possible. That is what Mira Marati is saying. no amount of too long tweet storms, no amount of vacuous blogs, no amount of apologia is going to make up for the fact that this is what these people think. They see work and creativity as something to be optimized away. And it's disgraceful.

40:18And even when you get to the more workhorse roles, the coding roles, there are still these huge problems and they don't care. As pointed out by cybersecurity firm SNCC, Microsoft's GitHub Copilot tool routinely and unquestionably outputs insecure code because, as I've said ad nauseum in other places, it doesn't know anything. A human being can look at a code base and identify, for example, areas where the system doesn't check for SQL injection attacks, which could allow an attacker to steal and modify data from a database. An AI tool merely guesses what code looks right, probabilistically, given the prompt that was involved.

40:54when Marati gleefully brags about how AI will eviscerate an unknowable amount of creative jobs which she has personally identified as expandable by the way what she's really saying is that people should be content with using shitty broken AI generated software and watching shitty broken AI generated films where the number of digits on each hand fluctuates wildly like the line on an oscilloscope and where nothing new is said but rather a machine is regurgitating stuff created by other people solely based on a mathematical model of probability. It's insulting. It's disgusting. And it sucks. It just objectively sucks.

41:34It's not even like this stuff is any good. It's not even like the things that it's producing are respectable. Not that replacing people is good, but the amount of money they're being given, the amount of compute they're using, the amount of water they're boiling to make dog shit shows a complete contempt for everything for creativity and labor itself and generative ai is exciting to the disconnected business fucks running our economy because it's a way to abstract and outsource even more forms of labor we have spent decades pushing young people to get into management without ever teaching anybody about what managers are meant to do creating a class structure in organizations where there are those that do things and those that take the credit.

42:21And the latter are the people in charge, disconnected from labor, disconnected from quality, disconnected from production, and thus incapable of making informed decisions other than, what if we moved around this number here? What if we stopped paying these people? The AI bubble has been inflated by people excited about the prospect of not having to deal with filthy laborers that do work, and they ultimately aspire to make companies with as few people as possible, with the CEO making the most money because they're the ones that move the numbers around for the markets. This also explains why they're so incapable of describing what AI is, what it does, and why it's useful.

42:58It doesn't matter that data centres might end up using as much power as India by 2034, or that generative AI isn't actually that useful. It's a chance for them to further disconnect themselves from having to pay actual people to do actual work, a thing that they themselves consider the product of the underclass. They don't care that the output is mediocre, that the product is unprofitable, that there's a quickly approaching wall that generative AI can't leap over as it runs out of training data, or that the transformer-based architecture of large language models has hard limitations that are impossible to overcome.

43:31No, this is a shiny new object that they can wave at investors that already don't know what any of this stuff means, one that lets them dream of a world without labor. Generative AI wants us to stop researching, or talking, or thinking, and eventually it will come for your livelihood. If it worked. But even then, when it doesn't work, it's still taking money out of freelancers' mouths. It's replacing good coders with shit-generated code. There is a poison here. And it's disgusting. In some respects, generative AI is morally worse than Jack Welch's odious anti-worker philosophy. Whereas Welch saw workers as a cost center to be minimized and eliminated where possible, generative AI extends that idea to the raw materials necessary to build apps like ChatGPT, with Mustafa Suleiman, the CEO of Microsoft AI and the co-founder of DeepMind, declaring the existence of an unspoken social contract where, and I quote, online content is freeware for building AI models.

44:31The law, I note, tends to regard actual contracts more seriously than unspoken, and let's face it, imaginary contracts, and I desperately look forward to the day when Suleiman's ideas are tested in court. I don't fancy his chances, and Mustafa, you come from a content. You're not going to have words, mate. But that's the thing. In many of my newsletters and podcasts, I've argued that the current trajectory of the tech industry will lead it to ruin. The poison of the shareholder supremacy, this nihilistic intention of contorting companies to please analysts and investors, is one that will uniquely punish the tech industry, just like it did to General Electric.

45:06Google, Microsoft, and Meta have bet their futures on generative AI, cramming into their products with little regard for utility, all to show the markets that they're futuristic rocket ship growth companies rather than at least in meta and google's case aging and decaying empires that got too big and were corrupted by the forces of the mba management sect i realize that's master of business administration management this is the force behind everything this is it the dark hand that demanded you return to the office in spite of the productivity gains of remote work the weight behind the people destroying the media.

45:43The people, the very same people who lied about cryptocurrency being the future of finance and the people that collapsed multiple banks in 2023 because risk management, to quote Mark Andreessen, is considered the enemy. These people will burn the world to a crisp in search of a profit, in search of eternal growth, in search of the things that will make them richer, richer, nastier disconnected monsters, even more capable of escaping the drudgery of knowing and doing things. This is a dark future where somehow all labor is automated, all money flows upwards, and society, drained of taxes and any kind of social safety net, does something with all the children that Elon Musk is saying we need to have.

46:28The tech industry is dominated now by management consultants, product managers, and middle management in general, with people that have written few lines of code in their lives, holding sway over the actual builders, instructing them to create things they don't understand as means of improving the bottom line rather than solving an actual need, or even addressing the obvious business fundamentals like profitability and stability. A few episodes back, when I was talking with Nick Suresh, one of the very basic things he said was, have you checked your backups? This is a problem throughout the Valley.

47:01We don't maintain anything anymore. As a society, we have a terrible approach to maintenance. we have a terrible approach to business maintenance. When you throw sustainability out in the window, you don't really check if everything's working well. And I think that that's going to be the problem. That and the financial precariousness of all of this. That and the fact the markets just kind of turn on them when things don't work their way. And at some point, things have to collapse. I'm not saying that every tech company goes belly up, but I believe that the generative AI boom is the force that creates a massive reckoning in this industry.

47:37It's almost a little too on the nose with the wider shareholder supremacy. Generative AI, it's a tool that only seems revolutionary to people that haven't written or coded or drawn or sang or created anything in years. The last four years have proven that the tech industry is desperate for somebody to follow, and follow they have. Mark Zuckerberg claimed the metaverse was the future in the most flimsy way, and the market, along with Microsoft and many other companies agreed, even if the metaverse was a barely conceived pipe dream by a guy who hasn't written code since 2006. Generative AI is the next step up, a trend with a natural product, a superficially impressive doodad that can sell cloud compute access and proliferate more software, even if the underlying technology is so remarkably unprofitable and unreliable that big tech firms are having to calm down their salespeople, which happened a few months ago with Amazon.

48:27and big tech was so desperate for something new to follow something new to do with themselves that would sustain the value's threadbare facade as a crucible of innovation and progress rather than doing the hard work to actually invest in and research and develop important technologies that people like and would use and would care about sam altman gave them all something to do with themselves and he packaged it in a way that told them how to think about it and of course lie about it. At some point, something has to give. The markets are fickle and demanding and engineered to demand endless growth and endless returns.

49:05Generative AI is hitting a wall. I'll go into that in the next episode. And any future improvements will be marginal and cost billions of dollars to achieve. The transformer-based architectures, like the kind used in OpenAI's GPT models, are gigantic maths machines that know nothing and will never, ever, ever, ever create the artificial general intelligence, the conscious tech being that Sam Ortman has been claiming it will. Generate of AI does not appear to provide the kind of easy business returns reminiscent of the cloud computing boom and mobile app store booms. And once that becomes clear, the markets will punish those most deeply invested in quite a painful way.

49:45And once they do, the real fun will begin. As big tech reconciles with a lack of innovation and leadership teams stuffed with management consultants, product managers, and sycophants that lack any real ideas or expertise that might inform what actually might be next. Not least because they've sequestered themselves away from creators and pretty much any normal person or anyone who does an actual job. I don't really know when this reckoning will happen though, but I do know this. When I started writing this script, it was a brief way to connect the past to the present, and as with everything I've written it seems, I found my argument as I wrote it, researching as I went.

50:22There's no prompt that could have told a generative AI to write what I've written, nor is there a prompt that would let me delightfully enrage myself in a tiny sound booth in my garage. And all of that is the magic that creates things like this podcast, things like my newsletter, things like your writing, your singing, your coding, and everything like that. The process of creation, the actual labor of considering what you should do next, the mistakes you make, the finding, the theories behind the decisions you make is what creates great work, what creates great writing. Not the probabilistic formulation of whatever you might create if you trained on billions of words of other people's stuff.

51:01It kind of reminds me, ChatGPT especially, reminds me of the kind of writing I'd read in college, where it was very much people saying things in the order that they thought they should say them, the structures like intro, body, conclusion. It was the same words. It was the same things. And this was quite a long time before chat GPT. And it was because people were writing to spec. They were doing what they thought they should do rather than writing a lot and coming out with something at the end. And no offense to them, they're college students. They should have been told. They should have been taught.

51:31Writing should be taught. Talking should be taught. There are social things that we learn, but we learn through making mistakes. I can't code. But those people that I know can have messed up so many times of their code. They've broken things tons and tons of times. Part of the great thing of creation is the destruction that you have to go through to get there. I've written about 700 ,000 words in the last four years, and I only really became good, I'd say, in the last 200 ,000, maybe 150 ,000. I couldn't have got there just by reading that many words. You need to put in the time. But if you don't put time into anything, if you don't create anything, of course you don't respect that.

52:11And of course, you don't know what good looks like. But these people, these people who are so disconnected, they will demand, as Jack Welch did, that we burn whatever we need in pursuit of growth. We must divert billions of dollars, exabytes of data, endless acres of data centers, all so that we could maybe create a future they don't understand or care about. It doesn't matter if generative AI actually does anything, just as long as they can convince shareholders and analysts that it might one day do so. It's hard to consider any of this a grift because doing so would be to admit how much of the economy is controlled by grifters.

52:46But you know what, I'm going to leave you with a quote from Nick Shoresh, who I interviewed a few episodes ago, about, and this is a quote from his excellent blog, I will fucking pile drive you if you mention AI again. Not going to do an Australian accent, that's rude. you see while hype is nice it's only nice and small burst for practitioners we have a few key things that a grifter does not have such as job stability genuine friendships and souls what we do not have is the ability to trivially switch fields the moment the gold rush is over due to the sad fact that we've actually needed to study things and build experience grifters on the other hand wield the omni-tool that is self-aggrandizingly called politics.

53:31That is to say, it turns out that the core competency of smiling and promising things that you can't actually deliver is highly transferable. Generative AI is an act of theft in and of itself, perpetuated by people that have stolen innovation in the name of shareholder supremacy, creating a degenerative form of innovation that optimizes the tech industry to create things that sound cool rather than actually do things and help people. And the people perpetuating these acts, Sondar Pishai, Mark Zuckerberg, Andy Jassy, Satya Nadella, Sam Allman, Mira Morati, are all the same kind of charlatan, the ultimate manager, one that has created the means to escape the workforce and ultimately having to create anything of any kind.

54:14These people, they crave the ultimate business, where it's just them and all the money flows up. Kind of like the final shave from Destiny 2 or the ultimate Tsukiyomi from Naruto. And I won't spoil the Final Fantasy VII Rebirth collection either. But there is this thing in fiction about this idea of a final shape, of an ultimate dream where everything's locked under one eye. And as crazy as that sounds, this really feels like what they want. As few people as possible to make them as much money as possible and the people who invest in them as much money as possible. And it's gross. It's frustrating.

54:51They could make a tenth of what they do and still be so incredibly rich and probably not destroy their companies. Google could putter around a two to five percent profitability each quarter. It doesn't matter. It would still be fine. But the markets don't care. It sucks. It makes me angry. And I don't claim to have any answers or truly know how to unwind all of this. I don't know how to change things other than loudly saying what I see in front of my eyes and how it makes me feel and wanting others to, at the very least, have more clarity into the things that are being done to them and the ways in which others have twisted the system to make more money than anyone's ever had, transforming companies into these horrifying nihilist engines for growth, anti-companies that create value by reducing what they contribute to the world.

55:41but i encourage you not to be nihilistic yourself do not lose faith in the power of sunlight in calling these people what they are parasites sam altman is a parasite sundar pishai is a parasite satir nadella is a parasite every single one of these people these people who have taken good companies that built good things that people like that still made money and made them more money or making the things worse. They are parasites, and calling them that is necessary. If you, Sondar Pishai, or one of your ilk hears this and are offended, fix your goddamn company, make good things again, stop laying people off, pay yourself less, and do more for the world.

56:24Otherwise, you are a parasite, and you're deliberate in doing so. Be clear and concise when speaking about these people, by the way. Be continually outraged at the damage they are doing to society, and I encourage you all to catalog everything you see. And I know posting through it doesn't sound like much, but believe me, these people see it, these people know, and these people have names. Sam Ortman, Sander Pichai, Mark Zuckerberg, Satya Nadella, Andy Jassy, all of these people diverting the world's most talented engineers into an unsustainable, unprofitable boondoggle that does nothing, that they don't understand.

57:01All of them can at least be held accountable on record, if not in real life. Believe your eyes. You are being given less so that others can have more. You are having things taken from you by corporations because they must always please the nebulous form of the shareholder. As I said, don't give in to nihilism though. These people do read all this stuff. They are aware of things like this podcast, but they also see social media. They see the clouds of people talking about how bad Google is now, thanks to AI. And even before that, public pressure does work. Loud public pressure, consistent public pressure, but also Sondha Pishai, Prabhagar Raghavan, Saty Nadella, Sam Altman.

57:44Say the goddamn names. Say them repeatedly, loudly, everywhere. When you don't like something with Google, mention Prabhagar Raghavan. Mention Sondha Pishai. Engrave their names to their bad acts. When you talk about how shitty Facebook is, Mark Zuckerberg, Javier Oliver Van, Alex Schultz, Naomi Gleit. Put their names by them. Let them not hide behind the names of their corporations. Let history show that they made so much money while doing so much damage, because that is how they've gotten away with it. These people have no more worldly concerns. They don't worry about bills. They don't worry about the mortgage.

58:24They don't worry about any of that crap. They don't have real problems. All they have is their legacy and their goddamn name. So take it from them. Take their name. Say that Sheryl Sandberg, a McKinsey operator, an MBA, is the reason that Facebook started going downhill. Then Mark Zuckerberg, Javier Oliven, Naomi Gleit, Alex Schultz, Andrew Bosworth. All these people are why Facebook is full of AI-generated spam. Say, Sam Altman, Mira Morati of OpenAI, they are the people that are stealing the entire internet to train models. Mustafa Suleyman, the Microsoft CEO of AI, guess what? That guy is also stealing your data.

59:10He is also training models on it. He is the one perpetuating the great theft. As long as their names are attached to these acts, it'll be scarier for them. I can't promise it will stop them. But giving them a level of accountability, no matter how thin, is necessary. And the first step to fixing things. And celebrate companies that make good shit. Celebrate things like the Steam Deck, one of the best consoles I've ever used. I love that thing. Celebrate companies like Anchor, Great Battery Packs. There are things in tech that are still cool. There are things in tech that are still good. You just have to look for them.

59:45And you're not finding them in big tech. And you're not finding them in big tech because you are not the customer. You are not the person that Mark Zuckerberg, Sam Altman, Sachi Nadella, or Sanda Pichai cares about. No, they care about the nebulous form of the shareholder. The markets. And analyst targets. You deserve better, so give them so much worse.

1:00:16Thank you for listening to Better Offline. The editor and composer of the Better Offline theme song is Matt Ossowski. You can check out more of his music and audio projects at matosowski.com. M-A-T-T-O-S-O-W-S-K-I.com. You can email me at ez at betteroffline.com or visit betteroffline.com to find more podcast links and, of course, my newsletter. I also really recommend you go to chat.wheresyoured.at to visit the Discord and go to r slash betteroffline to check out our Reddit.

1:01:14Thank you so much for listening.

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