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Better Offline Podcast Episode Summary
Episode Title
The Better Offline Mailbag
Episode Description In this episode, host Ed Zitron and producer Sophie Lichterman engage with listeners by addressing various questions about technology, life, and the Better Offline podcast itself. The episode serves as a platform for deeper discussions around key technological themes and personal insights from the hosts.
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Key Themes & Discussions
Introduction
- Ed Zitron welcomes Sophie Lichterman to the first Q&A episode, encouraging listener engagement via Reddit and email.
- The episode is part of a regular series aimed at connecting with the audience.
AI's Role in Art and Programming
- Question from Garrett Smart: Is AI useful in art or programming?
- Ed discusses the limitations of AI in creative fields, highlighting that while it may assist in certain tasks (like cloning tools in art), it often lacks true creative capability.
- In programming, Ed refers to a video by Carl Brown which emphasizes the difference between generative code and actual software engineering, which involves complex problem-solving.
Ed's Creative Process
- Question from Falcon_1983: What is Ed's process in researching and producing content?
- Ed shares insights into his creative workflow, describing a fluid process that can range from a few seconds to several weeks. He emphasizes the importance of ideation through discussions with friends and spontaneous inspiration.
- He mentions the varying lengths of his writing projects and how he incorporates real-time research into his writing.
Copyright Lawsuits and Generative AI
- Question from Logan: What’s Ed’s perspective on the impact of copyright lawsuits on generative AI?
- Ed predicts a complex legal landscape where lawsuits will lead to settlements but not a clear win for creators or companies. He expresses skepticism about the ability to untrain AI models once they are developed.
AI in Education
- Question from Mela: Thoughts on AI in public schools?
- Ed raises concerns about the potential misuse of AI as a teaching assistant, suggesting that it might hinder genuine teaching and learning experiences if relied upon too heavily.
The Future of Generative AI
- Question from Justin: What will happen to the reliance on AI as the bubble bursts?
- Ed suggests that many users may realize they were never truly reliant on AI tools. He anticipates a shift toward more sustainable, less hyped uses of large language models in the future.
Personal Interests Outside Tech
- Ed shares his hobbies, including basketball and cooking, emphasizing the importance of balance and disconnecting from technology.
Final Thoughts
- Ed expresses gratitude to the listeners for their support and engagement, emphasizing a community vibe in the way listeners connect with the podcast.
- The episode closes with Ed and Sophie discussing their personal lives and the joys of having pets.
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Key Takeaways
- AI Limitations: AI can assist but often lacks creativity and depth, especially in fields like art and programming.
- Creative Process: Ed’s approach is eclectic and relies heavily on spontaneous ideas and collaboration.
- Legal Challenges: The intersection of AI and copyright law is fraught with complexity and uncertainty.
- Education Concerns: The use of AI tools in classrooms raises important questions about teaching quality and student learning.
- Community Engagement: The success of the podcast is rooted in listener interaction, fostering a sense of belonging among the audience.
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Additional Resources
- Ed's Socials: [Twitter](https://twitter.com/edzitron), [Instagram](https://www.instagram.com/edzitron), [BlueSky](https://bsky.app/profile/edzitron.com), [Threads](https://www.threads.net/@edzitron)
- Mailbag Participation: Listeners are encouraged to submit questions via Reddit and email (ez at betteroffline.com).
- Merchandise: Better Offline merchandise is available with a discount code for shipping offers.
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For more episodes, visit [Better Offline](https://betteroffline.com) and subscribe on your preferred podcast platform.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Transcript
Automatic transcript. May contain errors.0:00This is an iHeart Podcast.
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2:30Hello and welcome to Better Offline. I'm your host, Ed Zitron.
2:45today i'm joined by the wonderful sophie lichterman who will be overseeing our q a episode our very first one sophie thank you so much for joining me yeah i'm kind of the q a mc over here at coolzone media as in you need somebody to ask you the questions and we've had wonderful questions from all of you this week. Thank you so much. We're going to try and do these every couple months, but I love hearing from you. Please post on the Reddit. Please message me. You have my email, ez at betteroffline.com, and that's ez at betteroffline.com for the Canadians and the British who listen to this as well.
3:18But Sophie, why don't we take it away? Yeah, I'm just going to jump through some of these questions. Sounds good. Yeah. And thank you guys so much for submitting them. We really genuinely appreciate it. It's cool. It's cool. It's cool that you have a podcast where people like you enough where they want to ask you questions. Yeah, it's sick. All right, I'm going to start with a question from Garrett Smart. Do you think AI is actually useful in any capacity, even as an assistant in the areas of art or programming? If so, why? So when it comes to art, I think that there are new functions like slightly better clone tools as well that I've heard people use.
3:59But really, this is just a bridge from Photoshop. I will say for the most part, art is not a great one because usually it's just getting rid of the creative side. Programming's a more complex one. So there's an excellent video I'll link to in the episode notes from the Internet of Bucks that Carl Brown, I think his name is. I really want him on the show. Carl, if you're listening, please come on. Where he kind of said the generative AI code is different to what software engineering is. like software engineering is solving a murder or an investigation far more than generative AI is just creating code because software engineering isn't just spouting out code and saying here we go we're done we now have software software is a manifold series of different things you have to do and on top of that things break when you plug them into other things and our internet and most software products are built in a patchwork of different things so software development the best i've heard is that it can be used in very controlled situations for very specific things if you're really interested in learning what it can actually do i recommend max wolf and simon wilson i'll link them in the notes as well but those two are non-hype ai guys i also really recommend the internet bugs which again i'll i'll link as well there are software developers who use this stuff i don't know about and actually the internet of bug videos really good as well because it breaks the whole myth of oh microsoft and google saying 20 to 30 percent of their code is written by ai it's kind of bullshit as you'd expect because you can't just hand off code like this there's also vibe coding vibe coding in and of itself has so many problems in that yeah when you create something that works in a way that you literally don't understand by definition yeah it's probably going to fucking break i mean it will break at some point and you won't know how to fix it other than to poke the machine that build it and say fix the problem i don't understand That's a good answer.
5:49From Falcon underscore 1983. I'd be interested to hear Ed's process for researching and planning his stuff. How long does it take to go from an idea to a finished article and podcast? I'm excited to hear the truth for this one. Okay. So Sophie's going to love this. So the answer is several seconds or several days or several weeks. So I'll give you an example. I have an upcoming newsletter that's about 13 ,000 words long. I'm going to break it into probably two or three episodes that thing started with me listening to jojo bizarre adventure jojo's bizarre adventure music even um sitting outside just it was a nice day at a smoke it was like oh fuck i started writing down like the most insane notes ever i then sent that to my editor and my mate casey and we talked about it for like a day or two and then i get pissed off like a baby that needs to fart or burp i sit there being mad at the idea i message people like what do you think about that you you ever see this and they're like i don't know what you're talking about ed i don't understand what you're talking about what do you mean and then i'll then in explaining it to them i'll actually come up with the idea and then i will sit down and i will write for several hours and i will write for several hours straight i will research as i'm writing there will be stuff that i pick up along the way in my day that i'm reading and i'll go there this kind of makes me feel annoyed or feels like it slots in.
7:11And then I will go through a full... So the 13 ,000 one took me about three days. Probably three days, about three hours each, bits and pieces. And I'm researching as I go. That's a big part of my process, which sounds insane, but it's mostly because I'm trying to explain it to myself as I go, which works pretty well. It makes the things a little long, but I mean, that's why you listen to the podcast. Then there will be situations like with Giant Bomb. So the Giant Bomb episode that came out last week. So that one came together in a few minutes. I was like, I messaged Dan Reichert over there and said, hey, look, I would love to do an episode with you guys.
7:46And it just came together quickly. Same with like Karen Howe. And so it really is a tapestry of different things. There will be times when I ping friends and just say, hey, look, what do you think about this idea? And I will shoot the shit with them for a few hours and something will come out. That's why I end up. I mentioned Casey Kagawa a lot. He's one of my closest friends, and we ideate a lot because we both have brain worms. So yeah, I don't know if anyone else in the world writes like this. It makes me sound insane, but I really enjoy it, and I feel better at the end. It feels like I really built something.
8:18It's cool. I like doing it. The monologues are insane in that those usually take me about 10 minutes of pacing around thinking, and then about 20 minutes of writing, then I record straight. Because I like the monologues. The monologues I think I have more fun with than anything else because they're so low. They're low velocity, low pressure. I love doing them. And I always say, I'll just do five minutes. It comes out as 10. Oh, really should do a monologue this week. I love your monologues. Oh, they're the best. I really do enjoy them. I love that you were like, yeah, I'll try it. And then you were like, I had so much fun doing this.
8:57It's because it's low pressure. But you can tell. That's why they're so good. Because if you were doing them out of like, oh, obligation to rant, as opposed to like, I actually like doing it, then it's just not as interesting, in my opinion. You can tell. You can tell. As like a producer of many podcasts, you can tell when somebody's phoning it in. Yeah, I don't think I have it in me to phone it in. No, you don't. I mean, the man who killed Google search, you know, from last monologue, sorry, two monologues back even when we're recording this, was literally, that came from me being pissed off about, like, I was trying to phone in a Shein newsletter.
9:35It was like, not Shein newsletter, podcast, and it was super early and better offline, so I had no process. I was just like, just constantly worried every week. Not anymore, though. Now I feast on content. Yeah, you caught the podcast illness. Oh, yeah. The Evans madness. Let's do another one. From Logan. My question is, how do you see the copyright lawsuits playing out and its effect on generative AI in the tech industry? Do you have faith that creators will win and copyrighted content will need to be pulled from these models, severely hindering their performance? I think that it's going to be...
10:22weird and confusing right up until it isn't. So I don't think you're going to have a unilateral win in any of these cases. It's never that clean. It's never that easy. But I think what is most likely to happen is there's going to be a win and then there will be a massive settlement, but that settlement will be used in the future to break these machines. If they lose these things and there is ever a precedent set that says, and I'm not a lawyer, I realize, and they say, okay, this is the thing where, this proves that feeding into the models is a violation of copyright, let's just say. They can't untrain these things.
11:00They cannot do it. You cannot untrain a model. Once a model is trained, it's done. There are stages to them they could probably revert back to from what I understand, but you can't just be like, okay, remove all pictures of Scooby-Doo, removal pictures of garfield it's they and another important detail is the model developers don't really understand how these things work themselves they're still working it out it's why that it's why there's so many questions they have when it's like they get where they're like oh yeah yeah just be a very complex to remove the answer is they don't know how open ai like a year ago said they were going to make a media central thing we could opt out of stuff just never happened no one checked On the less fun level, it will probably be a big settlement.
11:42On the funny level will be the judge says, yeah, you have to amend your models. There is no amending these models. They will have to spend tens, hundreds of millions of dollars to retrain anything that is used there. There will be some that refuse to. I would not be surprised if Elon Musk, if even ordered, just goes, oh, yeah, that's not epical, but it's not going to do it. And no one is going to outsue him. open ai is far more scared of that anthropic extremely weak to that and on top of that any of these lawsuits prevailing will fuck open ai's non-profit situation which is already pretty fucked like the there are so many weak points in these companies that people don't realize and there's always there's always hope never give up hope that these assholes can get crushed
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15:36All right. from Mela I think it's Mela M-E-L-A I'm sorry if it's not Mela um question I'm a teacher any thoughts on AI being implemented in the classroom specifically in public schools we talk about it pretty often because it constantly getting marketed as a tool but it is mostly in the context of students learning on it to write research but not about how it is being marketed to schools yeah so i don't know this subject in depth but i'll say this i've heard of people using it for lesson plans teachers and if you're not a teacher and you hear this teachers have to like buy all their own shit and they need to do all their own work they get basically no support so i wouldn't be surprised if the if open ai or one of these companies tries to push in and be like oh it's a teacher's assistant and it's a rare case where like maybe it kind of helps but I think after a certain point, if you're making a lesson plan with chat GPT, you're no longer fucking teaching.
16:35I think you're just representing someone else's information and hoping it works. I worry about administrations in poorly funded education departments just being like, okay, yeah, let's just shove this in here. I think the worries that people have over the whole like, oh, kids are just going to be handed a GPT and told to go nuts, I don't think that will happen just because, well, Google's already trying to do that with Gemini. They're already trying to give Gemini to kids. I don't think that that's going to last as long as people think because at some point, a child is going to hurt themselves because of one of these things or hurt someone else.
17:14And as much as we love our unrestrained capitalism in this country and the world at large, there comes a point where that kind of stuff fucks you in Europe. like europe will open unhinge their jaw and swallow open ai whole and the same with google if they do anything with kids and ai in a way they don't like over here you're gonna see some tests but the fun about the thing is it can't do the teaching part it can do the hi i want like finish my homework for me but the actual lesson instruction no and nor is there a situation where they're just gonna sit kids down in front of it because i don't know how would that even i I mean, sure, in some dystopian future, we just hand them a laptop and chat GPT and say, go nuts.
17:57But on a practical level, I just don't see that happening. And if I guess you could say then there are the doomers out there or say the Department of Education can force Grok onto everything. If you think in that way, if you constantly pull yourself in the doomerous direction. Yeah, anything can literally happen ever. Anytime. Anything terrible can happen. them i think you are going to see a lot of of departments push teachers to learn this stuff to the point in your question i think when it becomes student facing that's when things are going to get a little bit weird and a little bit crazier because another thing to think about how well do you think conservatives will react to their child being plonked in front of chat gpt or grok or what have you and grok or chat gpt tells them that like black people should have the same rights as white people.
18:47They're going to hate that. They're going to be furious at that idea. They're going to say that they're being given a woke education. And there is only so much amendment you can do to a system prompt before you entirely break it, as proven by the fact that Grok talked about white genocide or the Boas ad nauseum the other day. Shout out to Kylie Roberson, went on Chris Hayes to talk about that. But yeah, it's a mix. It's really, it's a question of how far this hype cycle goes and for how long. Because if it lasts another two or three years, somewhere it's going to happen but i don't see that happening at all yeah i know it's really kind of gnarly for teachers when they can when they can so easily tell that students are just using ai to turn in homework i mean somebody's going to create something that is like a plagiarism tracker but it's like an ai tracker at some point you'd have to imagine and those already exist and they're already dinging students for and i think that there is a wider problem with oh chat gpt essay writing thing, which is we don't teach children to write.
19:49Correct. I remember when I was at Penn State, I had a group project. If any of you are listening, I'm very sorry, your writing sucked. I had a group project with like seniors and juniors, and I was a sophomore at the time. And it was like an 18-page double-spaced essay. And everyone's writing was different, but the same kind of bad. And it kind of mirrored the shitty writing of ChatGPT. It's the kind of intro body conclusion slop. we taught people to write like this and we graded them based on this writing we don't because we think oh not everyone can write actually they can i fully believe they can if given media to consume and encouragement and have good writers teach them because we do not prioritize communication as in fact i think it is a word of thing it's we don't prioritize teaching people communication at all people are using chat gpt to mediate conflict because we don't have any kind of institutionalized mental health.
20:44I don't mean like institutions, I mean like making people do mental health stuff. We don't have any kind of classes to teach people conflict resolution. And we also don't teach people how to fucking communicate. We romanticize, especially in college, this kind of overstuffed architect in the matrix style, indubitably bullshit, which is about making yourself sound smart rather than actually communicating an intelligent point. this is a natural weak point for things like chat gpt which is entirely about sounding smart without being smart so i mean i'm actually shocked that teachers can't tell that chat when chat gpt is writing because i've been able to 100 % notice when i get that slob it's a really certain kind of echoing nothing behind it there's no there is no i'm not even being kind of condescending i mean there is a way it writes there is a way that claude writes as well it always goes like that's That's a really good point.
21:38Yeah. Yeah. There's usually some kind of like, indeed, that is great. Yeah, exactly. Like there's some like really strange or like an unusually awkward punctuation as well that you can just tell. And it doesn't feel right. But again, if we have teachers that don't know how to write, who don't know what good writing is, they just. And again, that is a, well, not again, I didn't say this yet, but there is also likely not the institutional support for teachers either. So it's just we create these weak systems that get exploited. And none of this is a business model for ChatGPT either. Like they got$16.5 million, I think, from Cal State University system.
22:18It's like that's still losing the money. And already people are trying to get rid of it. It's just, it's also sickening. It's a mess. Let's go to a fun question. From Nora. Do you have a piece of tech you wish had been successful but wasn't? or that you wish was widely influential but didn't turn out that way i would love to know your answer to this question so my one is the playstation vita so the playstation vita was this little gaming console that sony did it was playstation 3 era i think it was it was so cool it was like a step up from the playstation portable the graphics were good it had this weird touch screen on the back that you could use it really wasn't a great idea but it was like they were trying stuff it was also just a great form factor great weight great games really great same with the psp and i get why it didn't take off and i think we are getting there there's the gpd win 4 which is like a little gaming pc handheld it kind of feels like it but it's too chunky i think in the next few years you might actually see growth in this because good lord is that like i love the mobile gaming pcs i'm for the show actually i'm playing with an asus uh rog ally x which is really cool.
23:31We are probably five to ten years away from what I'm dreaming of, which is a super thin one that's kind of like a Nintendo Switch but a powerful gaming PC, but I wish the PS Vita had done better because we would have seen this quicker. We would have seen a push for smaller silicon, for batteries, like there would have been just more money going into it, but again, maybe it didn't get there because the tech wasn't ready. I still loved it. I still really loved it, and I really love that form factor as well. And the big thing I guess I'm saying is it's not just do these things exist, it's like Sony is very good at ergonomic stuff.
24:09I love their controllers. Like that was what really made it as well. It was just, I missed that. And I'm sure there's some, if you are a listener who played with the PlayStation Portable and PlayStation Vita homebrew scene, love you. Please email me. I would love to talk about it. I miss it. It was cool as shit. uh raymond wong who used to write inversa did a lot about it as well it's just i guess the part of tech i'm missing is well that never really took off is these powerful portable handhelds and we're so close we're so close i can i can feel it i can feel it i can feel the cosmos it's gonna be wonderful when it gets here there was a article that i read a couple days ago from vice that was probably you know not an original piece from vice no offense to vice uh that was like your pets could one day be able to talk to you with ai and uh i just like that to me was one you've been talking about and there's a question that talks about the ai bubble burst which is what this is leading into you've talked about that that is such an indicator to me that i'm like come on come on yeah come on guys part of the joy of pets is that they can't communicate with us and we have to show them extra love and affection i know we have to understand their needs without fully understanding them that we have to be empathetic and caring about them the idea that also i don't want to hear what babu thinks of me i think he loves me but i know he loves me i think howl is the one the the my off my cat who kind of like stays in my office mostly he is the one who i think he's probably got some mean things to say he loves me but he also hits me in the face sometimes so yeah i mean like i think anderson would would not trade me for a piece of string cheese but my my newest rescue dog truman i mean i'd love for for us to know when she'd be like that i'm scared of that but also uh i don't want to hear that she would trade me for a piece of string cheese which i'm pretty sure she would at this point and i understand it what if my dog's racist yo i mean come on what if your dog has like really bad taste in television yeah you're oh god what if your dog is just annoying what if your dog just like hums yeah what if your dog's sitting there like kind of going hmm just like makes like weird mouth like there's just otherwise like my pets are beautiful and wonderful i love them so much and they make my life so good they really are angels yeah exactly can you imagine i know i don't need to well i mean babu talks to me anyway i can understand almost everything that my dogs communicate to me nice and i and that's great and that's where it needs to stay i think babu can understand me for sure yeah because i have tons of videos of me saying babu what you want and he meows at me i'm saying really he goes meow and it's like okay yeah we're talking that's what i'm telling myself like anderson can she's right behind me staring at you actually the legend yeah look at her yeah she's perfect but I think she is more self-aware about what's going on in the world than most humans.
27:13Yeah, that doesn't surprise me. Yeah. Anyways, from Justin, this was leading into the AI bubble burst thing. As the AI bubble burst, what will become of the many mediocre customers who have become overly reliant on it for just about everything? That's a great question. I think the first thing they're going to find out is they're not reliant on it at all. but that is the the first thing they're going to discover is that they were never reliant on this stuff i also think that in the event that they were reliant on it they'll choose one of the many open source models and because large language models are not going to disappear it's not like open ai dies tomorrow large language models will not the hype cycle dies they will not die there are on device models that nvidia is putting out like a three thousand dollar i think it's the dgx box they're doing that can run large language models of a certain parameters like it's very doable and there are going to be people who just go i don't i never really needed this yeah there are going to be those who say oh well i use chat gpt for this that and the other chat gpt.com all forward to copilot like you're going to have access to one of these fucking things you're just going to find out what happens when people are not told to use this stuff when people naturally use it and i think you can kind of see what happened there based on the user numbers for these companies outside of open ai they can barely muster up the combined active users of like a free-to-play game that sells your information to the chinese like i i think that so much of this demand is artificial too and i think that it's curiosity people like oh i hear about this constantly i should try it out and then yeah people are ultimately a bit lazy i know i can be and they're like oh i'm in an argument with my mate what do i do about it how do i deal with the argument with my friend chat gpt and there will be that people use it for that but i also think that again that's not a business model and people will not care for that so i think the future will be large language models with heavy usage limits and premium ones that no one pays for really that are just way more expensive and i really do think open ai eventually cops it i think they get absorbed into microsoft because we don't really have antitrust right now so i think they'll just get paying for premium ai sadly so they're paying open ai gets like billions of dollars through this but it's like people organizations buying it and you have people think about it like this if every single news outlet everywhere forever for two sorry not forever for two years straight or more has said chat gpt ai generative ai chat gpt yeah billions of billions of dollars of revenue sure people will shove money into something if they are told to and on top of that you have tons of business idiots who are just like yeah i need to put ai in my business and i have the podcast that's coming up i actually believe our economy is run by a lot of people who don't do any work so this shit seems like magic of course they'll buy it for their all entire organization they don't know what the fuck they're doing yeah sure i'll put chat gpt and everything that's how that works oh here we go and i think that when it goes away or chat gpt does i think that we'll probably see just the kind of very boring large language model industry and it just it just won't it won't be as prevalent you won't hear about it as much and it'll actually be better for the tech i think all told
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32:3225 % at LG.com with code FALL25. Bring the boom. X-Boom. There's a lot going on in Hollywood. How are you supposed to stay on top of it all? Variety has the solution. Take 20 minutes out of your day and listen to the new Daily Variety podcast for breaking entertainment news and expert perspectives. Where do you see the business actually heading? Featuring the iconic journalists of Variety and hosted by co-editor-in-chief Cynthia Littleton. The only constant in Hollywood is change. Open your free iHeartRadio app, search Daily Variety, and listen now.
33:14And we're back from, I'm going to try to get this right, P-8-N-T-B-A-L-L-N-X-J. I think I did that. Yeah. I think they're trying to say paintball. Paintball. nxj all right the question is ed what are your favorite activities that have nothing to do with tech okay so i have a local basketball court i've been going to on my own and i've been playing basketball on my own which sounds very sad but no it doesn't i i do a shit ton of fitness so last year lost a ton of weight i'm down like buck 65 now muscle it's great so i i work out a lot the reason i don't bring up lifting is because that's tech like my tonal is a tech thing basketball is not it's me my music and and hoop him and i'll tell you i am one of the worst shooters of all time i am so bad at it but i really like rebounding and i really like the cardio thing because i needed a cardio level to go because my boxing was kind of stalling so i really enjoy just like running around for half an hour like catching a ball in the air and shooting it and then i want play basketball with you you will demolish me more than that i have i have the cardio i have the cardio but i i'm like how tall are you i'm five foot three on a good day okay yeah i might i might be all right then i'm five nine i was i was captain of my varsity basketball team oh then you'll demolish me then okay you will you will send me to hell you'll be able to actually get the ball in the hoop which is my one problem but i really like that and i really likes um barbecue so i have two pellet smokers which i realize to some listeners who do like the wood chunks is kind of considered haram but fuck you you purist bastard um but i love making ribs i love making tri-tip i hate making brisket it was a few years ago i really fucked up i love tri-tips the bit my tri-tip's incredible as well i really enjoy that i do use some tech things i have a combustion thermometer but really is just a giant steel thing full of smoke yeah that i watch and it's great and it honestly has been really good for me and it allows me to cook for people which i love doing and yeah that and when i'm waiting for stuff to cook i will stand watching tv outside bouncing the basketball around catching it in the air i just i have some weird habits as you can probably guess but i really enjoy but like being bad at basketball i honestly have not enjoyed do you like to watch basketball i'm getting there i'm still learning the the people i know that like james harden is constantly at strip clubs or being traded i i hate him my brother played against him in high school he's been an asshole since he was a child yeah and he seems to like enjoy like tricking people into doing fouls but i just i'd like him more if he was ruder like if he was more of a heel if he like like was like the fans a bit yeah i mean prop ian and i can teach you i would love to learn basketball i am you're a laker by the way cool i like the lakers it's good you've been assigned uh baseball as well i really enjoy baseball i got into baseball a few years ago i really enjoy going to baseball don't really enjoy watching it on tv like i can but i need to like have a reason i'm there like it needs to be like like an LDS or something.
36:39I'm like a Dodgers Padres Mets fan. It's a whole mess. That's fun. I'm more of a game. I'm like the Rob Lowe wearing the NFL hat guy. I'm just like, I'm here for the game. But I really do. I really enjoy baseball. And with that in mind, I also enjoy, but haven't been for a while, going to a batting cage. I really enjoy batting cages. It's just, especially when you're on the computer all the time, you're looking at screens all the time, and you just go and you hit a ball. that's like thrown at you at 70 miles an hour it's very difficult but again really enjoy how do you feel about like mini golf and like the driving range i do i like mini golf never done a driving range though i like mini golf a lot mini golf is great you know i don't i don't like that like uh what's it called the like yossified like driving range where oh top golf yeah i really don't enjoy top golf um oh it's just i also go i've never like really known where you'd go i guess it just felt like a driving range to me and it's like i like mini golf i think mini golf's fun and silly i like like a really like old school mini golf course that you know has been there forever and like yeah it's kind of shit it's shit in the tech and there's like no tech it's just like really bad like wooden wooden art and it's just hilarious you're not sure if it's meant to go in a certain place but you keep playing anywhere do you like bowling no so i have a uh coordination disability called dyspraxia, which is really weird.
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38:05I realize basketball has honestly been an exploration of how prevalent that is in my life though, because I could not dribble the ball when I started. Like I physically could not, I would get maybe three or four bounces before I drop it. Now I can run at full speed up and down the court, dribbling, changing hands. I can turn around, I can grab the ball in the air. So it's been this weird exploration. So bowling might be one of those things where maybe if i try it more i don't know the sticking your fingers into dirty holes thing i can we all been there but it's it's it's one of those things where six months ago i'd have said no but the basketball side again on screens all day so like my achievements are all typing but like being able to grab a ball out of the air being able to actually rebound successfully it's thrilling i really enjoy it and it's like something where i can't look at a screen i have to look at where i'm going to miss next i'm i'm telling i'm going to text ian and prop right now we're going to give you a full basketball education i would love that i would genuinely love that casey kagawa friend of the show got me into baseball in the same way that's how i get into sport i also do watch the nfl but i think saying i like the raiders is a stretch it's like attending a years-long class action suit that was the weirdest thing that's ever coming out of your mouth the raider i know i know locationally sure but like to actually like the raiders you have to be a specific type of person which you are not well the funny thing is is uh aretha san from 60 minute drill uh football podcast i do laughed at me once because he asked on the part he said uh why'd you get into the raiders i was like oh i lived in oakland at the time and uh the season ticket's really cheap and he just goes you got into a football team because of market conditions and that is something that will haunt me for the rest of my life because it's true however the team might be good this year maybe yeah but i haven't had hope before so who cares yeah oh and also the show jojo's bizarre adventure that's another thing i really like you don't want to get me talking about that too much is that what the question about jojo is yeah there's you can skip that i was like i don't know what that is i'm not gonna you don't need to I would have to explain a bunch of stuff.
40:20I'm not. I was like, that went over my head. I'll ask one more serious one and then we'll do the cats. Sounds good. All right. Which one do I want to ask that's serious? Oh, this comes from Eric. How the fuck is anyone supposed to make anything cool and make a living out of music anymore? I quit touring to be with my kid, but all the avenues I was going to explore and crumble under my feet. I think that's a good question. I think that's like music, but it's also just like, how the fuck are you supposed to create anything anymore? i think the thing that the problem is that it was never really a good way of making money before and the internet had this explosion of where it was good to it was good to make money for a beer but there were only so many people who could i mean i hot radio and cool zone came to me and i did the podcast because they could pay like i wouldn't have done like the idea of starting a podcast and like building an audience and selling ads sounds nightmarish to me i can't imagine being a musician right now.
41:17It seems the way that musicians I know are making money are skipping streaming services, doing a shit ton of touring, doing merch, like kind of old school measures. I know these aren't really good answers. I can only sing. I can't play any musical instruments. I wish I could. I've never toured with anyone or have experience with that. But my general thing with creators right now is, and the only really good advice I've ever had is find whatever is easiest and do that. The reason I do my newsletter is though they're very long, I enjoy doing it and it isn't, it's work, I guess, but it comes very naturally.
41:52I don't do anything that doesn't. I find ways to streamline things that I don't like doing. Like I think anyone does. And I obviously like run like a PR firm and another thing. So I like, I need to make sure my time is used well. But the big thing is, is I don't know how anyone does anything independently anymore. the newsletter i think i could have monetized but the bit the best advice i got there was from drew drew fairweather so i'm married to the sea uh the shares i was just keep creating stuff which i know is deeply unsatisfying but the mistake that people get pulled into is they're like okay so i've got patreon i've got this what platforms am i on i'm on the platform on this platform am i posting to social am i posting to linkedin on my own am i on instagram do i have instagram clips to have this all of that time could be spent making something and indeed this is advice that i got from sophie and robert failure just fucking record just go for it you will never be perfect you will never be able to do a flawless episode or flawless product what will come through is that you care about doing it and you're actually fucking doing it because so many people get obsessed with the social media of it all with the pushing like with the i must hit content every week in this way in this perfect way with all these clips.
43:06They must resemble another content creator. When what really comes down to it is just push it out, try stuff. Another great bit of advice I got was from wonderful Matt Weinberger. I used to be a business insider, great editor, great writer. And he said, look to hit singles rather than home runs. You want to just keep putting stuff out regularly enough that you get feedback, that you get the natural feeling of what bangs before you even finish it. That way, it will have more mass appeal because you'll learn more from people's reaction and from creating stuff than you ever will from doing a perfect social campaign, from following the right people, from having enough retweets and this.
43:45The beginning sucks. When I started, I already had somewhat of a following, ironically from PR. I can only recommend just creating more. I realize this is kind of an unsatisfying answer, but there are no good ones here. Yeah. Discovery sucks on everything now, even for popular stuff. When Ed started his podcast, he was like, I'm terrible. And I'm like, keep doing it. You're not. Now I enjoy it. Now I enjoy it. Yeah, you're sicko. Now they have to tell me to do less. It's true. Last question from Carolina. They say, I have an underlining curiosity here what your cat's favorite toys are and if they like Churu.
44:26Is that how you pronounce that? what yeah churu is this like yeah yeah yeah goop i have yet to give my cats the goop yeah so babu pokey howl doesn't really like i am his toy he comes and sits on me he bites my hand occasionally he purrs he lies down he's a big big softy same with tingus pingas tingus pingas doesn't really play pokey and babu's favorite toy is each other they chase each other two bengals they just bolt around the house they don't do it much i have one of those cat wheels babu will go and run on it for 15 seconds he will walk over meow run on it get a head of steam and then stop and then sit down on him they like the classic dangly toys they like to jump babu we have like a river in the wall where we put something very high we're like one of the dangly ones and babu just do these insane like six foot tall jumps he loves oh he loves it he loves it and yes of course boxes yeah anytime i get a box they get they want to get in that they want to play in the box the twist tie things i get cheap toys for them because they seem just as happy um another thing is this isn't really a toy but i got one of these donut beds for the cats and they didn't use it for a year and then one day i found in the space of 24 hours all three of them trying the donut hole in the middle now pingas mostly uses it i have never tried giving them churro i am now going to get some churro and try just because have you tried one of those um uh like glove brushes my my best friend's cats i i go to their house and i just sit there with the brush and they're just so happy one of them and i use it a few times and it never seems to there is always more hair so i think i need to get a deeper grooming it's not even for the brush it's not even for the the grooming oh they love it they love it yeah i pull that thing out sometimes when pingas i don't know he looks particularly cute yeah and i just go and pick i go and like pick him up and sit down and start like grooming him like blofeld but with a giant kind of like blue spiky glove looks very sinister but he he really he really pingas is the sweetie he's the sweetest of them all of them i'm blessed with my beautiful cats and my friends as well but like my cats really i genuinely believe that cats echo something about their owners so if you have someone with like super dysfunctional cats there's a reason yeah like that yeah i feel that way about my dogs they are me and i am them well they're wonderful dogs i yeah i've yet to meet them though one day i will you have to make it to rock yeah you will and but yeah i i'm going to get churu after this i've actually have some because they were gave it to me to to thought you were gonna say you were eating some no somebody gave somebody and when i when i they was like trying to it was it's like uh in like a like a for like pill pill hiding for a pet somebody gave it to me it's like a thing but turns out um truman will eat a pill out of my hand just a la carte.
47:35She doesn't need the churru. Perfect dog. She's an angel. She's a good girl. Well, you did the mailbag. You did the Q &A. I will do another one of these in maybe a month or two. I love doing this. I love hearing from all of you. And genuinely, thank you to all the listeners who reach out regularly. Because if I say so much as something negative about myself, you are all very reassuring and you refuse to accept it. I love you all genuinely. I'm blessed to have you. So thank you for listening. And yeah, until next time, Sophie, thank you for being on with me. Of course. Of course. I can't wait to teach you more about basketball.
48:13Prop and Ian are the group chat has decided you're in the club. You made it. Hell yeah. I look forward to it. Thank you for listening, everyone.
48:27Thank you for listening to Better Offline. The editor and composer of the Better Offline theme song is Matt Ossowski. You can check out more of his music and audio projects at matosowski.com. M-A-T-T-O-S-O-W-S-K-I.com. You can email me at ez at betteroffline.com or visit betteroffline.com to find more podcast links and, of course, my newsletter. I also really recommend you go to chat.wheresyoured.at to visit the Discord and go to r slash betteroffline to check out our Reddit. Thank you so much for listening. Better Offline is a production of Cool Zone Media For more from Cool Zone Media Visit our website, coolzonemedia.com Or check us out on the iHeartRadio app Apple Podcasts, or wherever you get your podcasts
49:32Parking shouldn't slow you down. ParkWiz gives every driver a shortcut. Book ahead, save up to 50%, and skip the hassle of circling the block. Park smarter, park faster. ParkWiz. Download the ParkWiz app today and save every time you park. Stop settling for weak sound. It's time to level up your game and bring the boom. Hit the town with the ultra-durable LG XBoom portable speaker and enjoy vibrant sound wherever you go. elevate your listening experience to new heights because let's be real your music deserves it the future of sound is now with lg x boom and for a limited time save 25 at lg.com with code fall 25 bring the boom x boom there's a lot going on in hollywood how are you supposed to stay on top of it all variety has the solution take 20 minutes out of your day and listen to the new daily Variety podcast for breaking entertainment news and expert perspectives.
50:32Where do you see the business actually heading? Featuring the iconic journalists of Variety and hosted by co-editor-in-chief Cynthia Littleton. The only constant in Hollywood is change. Open your free iHeartRadio app, search Daily Variety, and listen now. Every day has a to-do list, but adding enjoy Velveeta to yours can help you knock out the rest of it. Belvita breakfast biscuits are a tasty and convenient breakfast option when paired with low-fat yogurt and fruit that provides steady energy all morning, while Belvita Energy snack bites give you the perfect mid-morning refuel. Best part? They both taste great.
51:09So make the most out of your morning with a bite of Belvita. Pick up a pack of Belvita at your local store today. This is an iHeart podcast.
From the publisher
In this episode, Ed Zitron is joined by producer Sophie Lichterman to answer questions about life, technology, and Better Offline itself.
YOU CAN NOW BUY BETTER OFFLINE MERCH! Go to https://cottonbureau.com/people/better-offline and use code FREE99 for free shipping on orders of $99 or more.
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