#128 The Power of Delusional Self Belief | 2 Chainz

12 Mar 2026 · 50 min · 34 chapters

Ask about this episode

Ask anything about it. ChatGPT or Claude reads this page and answers with the times it was said.

Connect VO and ask about every podcast you hear, including the moments you saved. Add to ChatGPT · Add to Claude

In short

BigDeal Podcast Episode Notes

Episode Title

How to Build UNSHAKABLE Self Confidence | 2Chainz

Host

Codie Sanchez

Guest

2 Chainz (Rapper, Entrepreneur, Author)

---

Overview In this episode of BigDeal, Codie Sanchez interviews 2 Chainz, a prominent rapper and entrepreneur, who shares his journey of building a successful music and business empire through unwavering confidence and intuition. The conversation dives deep into the importance of trusting one's gut feelings, the value of ideas as currency, and practical lessons from 2 Chainz’s diverse experiences in the music and business industries.

---

Key Takeaways

  1. Intuition as a Guide
  2. The Voice in My Head: 2 Chainz emphasizes the importance of trusting intuition, referring to it as the "God voice," a guiding force that can set the direction for success.
  3. Distinguishing Voices: He contrasts the "F*ck It" voice with the God voice, encouraging listeners to learn how to differentiate between self-doubt and constructive guidance.
  1. Ideas as Currency
  2. Protecting Your Ideas: 2 Chainz explains that ideas are valuable and should be guarded against being stolen or misused.
  3. Execution Over Ideas: He stresses that even in a world of rapidly advancing technology, the key remains in executing great ideas rather than just having them.
  1. Building Confidence
  2. Self-Motivation: Confidence is foundational to success; it comes from consistent effort and belief in one’s abilities.
  3. The 15-Year Grind: 2 Chainz speaks about his long journey in the music industry, highlighting that belief often precedes visible success.
  1. Real Estate to Restaurants
  2. The Escobar Empire: 2 Chainz explains the transition from real estate investment to building a restaurant franchise in Atlanta, detailing his strategic property purchases and business partnerships.
  3. Challenges in Business: He recounts facing a lawsuit from the Pablo Escobar estate and how he navigated that situation through negotiation and brand identity changes.
  1. Viral Marketing Success
  2. Pink Trap House Phenomenon: Discusses his marketing strategy involving a pink trap house that became a cultural landmark in Atlanta, demonstrating innovative marketing without substantial expenditure.
  1. Master Negotiation
  2. Buying Back Masters: 2 Chainz shares insights into negotiating to regain control of his music masters, emphasizing the importance of leverage in business dealings.

---

Discussion Highlights

Personal Journey

  • 2 Chainz reflects on the challenges he faced before achieving stardom, including times when he doubted himself and how self-belief ultimately led to his breakthrough.
  • He shares experiences from his early career, highlighting the necessity of working smart (like his tour bus studio) to capitalize on opportunities.

Community and Influence

  • The importance of giving back to the community is discussed, with 2 Chainz mentioning his initiatives like feeding the homeless and creating spaces for marginalized voices.
  • He discusses how his success is not just personal but also impacts the broader community, advocating for local ownership in business.

Intuition and Decision Making

  • 2 Chainz encourages listeners to hone their intuition and learn to listen to their inner voice, using stories from his life to illustrate the consequences of disregarding it.
  • The episode closes with an invitation to readers to explore 2 Chainz’s new book, "The Voice in My Head is God," where he elaborates on these themes.

---

Conclusion This episode of BigDeal with 2 Chainz is a compelling exploration of how confidence, intuition, and innovative thinking can lead to monumental success. The insights shared serve as a valuable guide for anyone looking to navigate their path in life and business, reinforcing the idea that trusting oneself is the first step towards achieving greatness.

---

Additional Resources

  • Book: [The Voice in My Head is God](https://www.simonandschuster.com/books/THE-VOICE-IN-MY-HEAD-IS-GOD/2-Chainz/9781668031155)
  • Podcast Links:
  • [YouTube](https://www.youtube.com/@podcastbigdeal)
  • [Instagram](https://www.instagram.com/bigdeal.podcast)
  • [TikTok](https://www.tiktok.com/@big.deal.pod)

---

This markdown summary encapsulates the essence of the podcast episode, providing clarity and insight into the discussions held and lessons learned.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Understanding the Voice Within

0:45 to 1:30

2 Chainz discusses the internal voice that guides his decisions.

“Once upon a time, I looked at my phone, and I had people who I knew were millionaires.”

Navigating Success and Failure

1:30 to 3:00

Exploration of the importance of listening to intuition for success.

“The properties in Atlanta about 15 years ago, they were, I mean, prime location properties for sale for$400 ,000,$500 ,000, which is a lot of money.”

Real Estate Investments

3:00 to 5:00

Discussion on 2 Chainz's successful real estate ventures in Atlanta.

“And she looked at me like, and, you know, that was over 10 years ago.”

Building Partnerships

5:00 to 7:00

2 Chainz shares insights on collaboration and identifying talent in business.

“So I get back to the homeless during this time.”

Entrepreneurial Challenges

7:00 to 10:00

Insights into the difficulties of running businesses and overcoming obstacles.

“100 employees 130 employees some I know obviously a lot I don't know but from me owning a nail shop even an adult entertainment place it seems like one of my callings one of my callings is helping young women, right?”

Philosophy on Business Setbacks

10:00 to 11:00

2 Chainz reflects on the realities of business and resilience.

“And then it became one of Atlanta's number one tourist attractions.”

The Trap House Phenomenon

11:00 to 13:00

Exploration of the marketing success behind the trap house concept.

“You just, you know, like it's just not for like, And it's just this old thing like when you used to, when I used to come up, it used to be like, the good girl always wants the bad guy.”

Turning Ideas into Reality

13:00 to 14:00

Discussion on the importance of executing ideas and creativity.

“If it's a really, we've seen good ideas go, you know, for eons.”

The Power of Intuition in Creativity

14:00 to 14:54

Explore how intuition and inner dialogue can drive creativity and productivity.

“When I heard that, I thought about how many times.”

Self-Motivation and Personal Accountability

14:54 to 16:43

Learn how self-motivation is crucial for overcoming obstacles and achieving goals.

“How I use my intuition, my discernment, that inner monologue to actually get things done, to come up with these ideas, to shut down the outside noise.”
Show all 34 chapters

Family Support and Personal Resilience

16:43 to 18:01

Discuss how family dynamics influence personal resilience and motivation.

“And I have no idea what I'm going to do.”

Leveraging Connections and Legacy Building

18:01 to 19:24

Understand the importance of using your network and building a legacy for future generations.

“I have great parents, you know, and I didn't do anything for that.”

Handling Criticism and Building Confidence

19:24 to 21:26

Discover strategies for dealing with criticism and maintaining self-confidence.

“A lot of times, if you look at the comments, they're already...”

The Role of Belief in Success

21:26 to 22:42

Learn how belief can shape your path to success, regardless of proof or validation.

“There's this wild study from 2016 that found that gut instinct outperforms careful analysis under pressure but only when it's built on years of real experience.”

The Evolution of a Creative Career

22:42 to 24:33

Examine the journey of building a career in the creative industry and seizing opportunities.

“Use code CODY30 for 30 % off your first three months at beehive.com slash CODY.”

Innovative Strategies in the Music Industry

25:08 to 28:00

Explore how integrating business practices can enhance a music career and drive success.

Setting Up for Success with Convenience

28:00 to 28:28

Learn how 2Chainz prepared for his music career by investing in convenience.

“And people in traffic like, what y 'all got on there?”

The Importance of Convenience and Efficiency

28:28 to 29:12

Discover how convenience plays a vital role in a successful career.

“Because most of the time, you have to rent buses to go on tour.”

Life Lessons from Luxury Experiences

29:12 to 30:28

Explore how luxury experiences impact confidence and relationships.

“I have a great relationship with the owners of the Hawks.”

Navigating the Music Business: Masters and Leverage

30:28 to 31:44

Understand the complexities of owning music rights and negotiating in the industry.

“Because I would get, I don't really get anxiety or nothing like that, but sometimes people just yell my name in these crazy places and the airport is one of them.”

Confidence and the Creative Process

31:44 to 32:53

Learn about the intersection of confidence and creativity in 2Chainz's work.

“me in these different phases of my life I had a certain amount of leverage where I was able to get certain things.”

Overcoming Challenges and Celebrating Success

32:53 to 34:19

Explore how overcoming adversity shapes success and the way it's celebrated.

“The business side frustrates me, and it makes me want to go out to the car and smoke one sometimes.”

The Impact of Background on Aspirations

34:19 to 36:00

Discover how upbringing influences aspirations and desires for success.

“I have different innovative ways to say some of the same things I've already said before, just in a different way or different patterns.”

The Evolution of Wealth and Lifestyle

36:00 to 37:16

Understand how wealth influences lifestyle choices and personal identity.

“when you're putting the work in, how else do you, I'm speaking for me in my community, how else do you celebrate yourself?”

The Role of Fun in Life

37:16 to 37:58

Discuss the importance of enjoying life and the role of faith and fun.

“Different candles, live plants, live vegetation.”

Wines and Relationships: A Personal Touch

37:58 to 39:24

Explore the nuances of personal relationships and tastes in wine.

“The things that kind of get on my nerves is people who, just drunk people.”

Business Ventures: Candyland and Beyond

39:24 to 41:31

Learn about 2Chainz's ventures in the adult entertainment industry.

“I'll send you one of my – there's this like – do you ever do like Barolo?”

Cultural Diversity and Personal Growth

41:31 to 42:00

Discuss the impact of cultural diversity on personal development and understanding.

“Everybody that's come to my club will love it.”

Cultural Background and Diversity

42:00 to 42:52

Explore the host's experiences with cultural diversity and identity.

“Plus you want to pay yourself instead of someone else too.”

Understanding the Role of Dads

42:52 to 43:34

Discuss the importance of father figures especially to daughters.

“And then that's when you start seeing the diversity.”

Navigating Teenage Challenges

43:34 to 44:20

Insights into the complexities of raising teenage daughters.

“But so you hear different things about, you know, the passionate Latinos and then you'll see how they portray the movies and just like they do black people and everything else.”

The Reflection of Life in Music

44:20 to 46:00

Understanding how personal experiences shape an artist's music.

“Yeah, because dads are super important to daughters.”

The Importance of Intuition

46:00 to 48:24

Discuss the significance of intuition in decision-making and life.

“I'm not like, I'm not lying in any of my stuff.”

The Voice in Our Heads

48:24 to 50:17

Understanding the internal dialogue and its impact on our actions.

“If they've said that one time, if you've said something told me one time, then this book is for you.”
Hear the part that matters, and keep it.Open this episode in VO. Double tap your headphones to save a moment as you listen.
Get VO free

Transcript

Automatic transcript. May contain errors.

0:002 Chainz:The new king of Atlanta hip-hop. He's a hustler's hustler, a man of the people, and a unifying force in Atlanta. 2 Chainz! I have this voice in my head every day that I kind of use it as like navigation. Interesting. It tells me the smallest thing. I'm trying to push the narrative to have people tap into that source that they have. What if the voice inside of your head will actually tell you if you will be successful or not? That is what I am exploring on this episode. If you don't know the rapper and artist 2 Chainz, you're about to meet him. My book is not necessarily a memoir, but it has many stories on how I use my intuition to actually get things done, to come up with these ideas.

0:382 Chainz:What about a time when you didn't listen to your intuition? I call that the fuck it voice. We all have had that fuck it voice. We literally have said, fuck it. Once upon a time, I looked at my phone, and I had people who I knew were millionaires. And I said, why can't I be one? So I really was, like, realistic about what I could be. I'm really dope like that. I'm really good like that. What do you tell somebody listening who wants to achieve high levels but doesn't know how to find that belief?

1:092 Chainz:People know you as a larger-than-life artist. Like, you collaborated with Kanye West, Nicki Minaj, Lil Wayne, to name a few. You've won Grammys. You know, you've had this giant career. But I don't think people realize, one, where you came from, and then, two, all the things you've done in business. There's a story about you where you turned like a$500 ,000 piece of land in Atlanta into a bunch of restaurants. Is that how that went down? The properties in Atlanta about 15 years ago, they were, I mean, prime location properties for sale for$400 ,000,$500 ,000, which is a lot of money. And so my realtor would tell me that compared to the rest of the United States in comps, that one day we're going to look back and we're going to wish we bought certain things because that's fairly cheap for prime real estate.

2:08So after I get this spiel over and over about just trust me, man, you're going to regret certain things. I bought a couple of pieces of land in downtown Atlanta in this historic place called Castleberry Hill. I had like three buildings. Don't have any ideas. At this point, I'm just like hoarding. I'm just hoarding properties. And so I met a young lady who had a business. and she was, you know, making good money out of a very small location. She needed a bigger place to take her business. I mean, I looked at her P &Ls, you know, she actually went to school for hospitality. She like was very passionate about this space.

2:56And before that meeting was over, I said, partner. And she looked at me like, and, you know, that was over 10 years ago. and we have locations and franchises, but I think I'm good at identifying passionate people in certain positions and identifying talent too. And anybody that I work with, because a lot of the businesses that you're going to speak on or that you've researched, none of them are solely just me. It's always like a partner involved. And so when I first did this restaurant business, I realized that, you know, first I realized that most black owned restaurants don't last 10 years and stuff.

3:40Then I also realized that in that space, it has to be more than, you know, your grandmama's secret recipe or that it has. You have to really understand the hospitality space. And so with, you know, meeting this partner, I've been able to grow and learn a lot from her. and then at the same time kind of build out my portfolio as an entrepreneur.

4:052 Chainz:So now you have nine locations. Is that right? Man. More than that, maybe. We have maybe a little bit under nine, but we should, because we're franchising now. Memphis, the Memphis Esco is doing really well. We have one in Dallas. We got to go check this place out. Is it true that you went head to head with the Pablo Escobar estate? I forget what they call these lawyers that just go around fishing stuff. But so during the pandemic, everything was shut down. Right. So except Atlanta, except Georgia, like Governor Kent was like, we're going to work. We're going to stay open. We on work, all this.

4:40So half the people were like, this man is crazy. The other half was like, let's stay. You know, so it's this whole thing going back and forth the whole time. The United States is watching us and they're just coming to Atlanta like, I guess we can. And this is middle of the pandemic. Everybody wearing masks, six feet away, no hugging. and people spraying you down with life. So it just was crazy. Temperature, hand sanitized. So I get back to the homeless during this time. I have something set up outside. I have like pasta, something like that can fill you up. And it's not, you know, so I like this.

5:12Pasta noodles. I got chicken. So across the street from Esco, a little bit down the street, is a homeless shelter. So I was like, man, let's just take this outside and feed the homeless. While we're feeding the homeless, of course, they're broadcasting this on the news. somebody from somewhere else is esco we can't and they tried to really like you know sue us i think we end up selling this whole thing it was a picture so it was called esco bar but i'm like a rapper so when i came up with it i was like bar like we got a bar you get it like esco like esco is kind of like dope right we got a dope bar i'm just playing with words at this time right and so to say that we became successful off Pablo Escobar's name was so far from the truth.

5:54We was like, okay, you talking about this picture? Let's take this picture down. And we put my picture up and business has been just moving just how it always has been. But yeah, somebody tried to, you know, how it is.

6:062 Chainz:But I kind of like it. I think my dad always used to say, you're not really in the game of business if you haven't been lied to, stolen from, cheated, and not known what to do next. Okay, well, I'm here. I passed this course. That's happened to me on numerous occasions. That's the part nobody tells you right? They're like, oh, yeah It must be so easy to change. You're like famous. You start a restaurant. You're like no no that's humbling It's not easy man. I thought about it because I thought about making this post and I could say here because I am Trying to get my pre-orders up for my book that's coming out on March 3rd, right?

6:39So I was like You know, I did all this content on like creating awareness and then I just thought why don't I just tell these people that if you have worked at any of my locations if I've helped you indirectly directly any kind of way it was once upon a time that the Esco franchise had over 100 employees 130 employees some I know obviously a lot I don't know but from me owning a nail shop even an adult entertainment place it seems like one of my callings one of my callings is helping young women, right? So I'm saying that if I've ever done anything to help any kind of way, then my book is only$20 and I would just like your support.

7:27That's all it is.

7:282 Chainz:It also has a great title though, by the way, like the voice in my head is God. Yeah. It's weird. You don't think that's weird? No, I think it's good. I mean, I'm not surprised because you're good with words, but every so often you hear words, you hear a sentence and you're like, I'm going to keep that. Yeah. It hit me out the blue. It's just, I mean, I had the idea. Well, I have this voice in my head every day. I've been had it. I've had this voice in my head just that I kind of like use it as like imagine like navigation. It tells me the smallest thing, tells me, you should wear this today. And then it'll tell me the largest thing.

8:04I don't think that's a great business decision. So it has this wide range, but it's filled with love. And I know it's coming from a positive place. So when people say God is within you or you're a reflection of that, that's where I got the concept for that book title from. Like the voice, it has to be God. Cause like I came, this happened, like, you know, I listen. And then, and then also speak on the effort voice. We all got that. No, we doing, no, we shouldn't be doing it. No, it's going to be consequences and we do it. So, you know, we, it's kind of like the kind of cliche thing we used to see back in the days when it was like this angel on this shoulder, this angel on the other shoulder.

8:51But I started to believe in one of those angels.

8:552 Chainz:Do you believe in God? I do. I'm never afraid to talk about it. I make people uncomfortable sometimes. I go to those big dinners and I just start praying on my food before I eat. And they're like, I just do that. My belief and my guidance and my faith has gotten me this far. So I don't think I should just like try to change it or come up with anything else. you know the way that you've done music and the way that you've you've kind of like created movements around your music and i don't know if that's that normal today but i think about like and you seem to care a lot about your community which is like one of our my core things i like to own businesses by where i live because that makes sense to me like i want to go to a coffee shop that you own i don't want to go to one that some ceo 100 miles away owns and he's never come in, you know?

9:412 Chainz:You had one of the most genius marketing ideas I've seen that really didn't cost you much money at all, but blew up. You basically lease sort of an unremarkable house in Atlanta. You paint it the color of Pepto-Bismol, right? And then in 24 hours, you write trap on it. You park a pink car in it, a stove in the yard, and you use it to promote your album, which was huge. And then it became one of Atlanta's number one tourist attractions. People flew in from other cities to take pictures. You had galleries and events, you know, even a free HIV clinic. What were you thinking when you started creating this and why did you create this trap house?

10:23So I had an album that came out in 2017. It was called Pretty Girls Like Trap Music. Trap music or the word trap means in Atlanta, it symbolizes hustling. And most knowingly, it has to do with selling drugs. Okay. When you hear a lot of people in Atlanta, they talk about trapping, it's hustling and selling drugs. So it's the type of music that some, that people listen to. It's, it's, it's bass, it's heavy driven with bass and it has these like lyrical connotations dealing with scales and just, it's an underworld type of thing. So I had a project that was called pretty girls actually like this type of music.

11:03You just, you know, like it's just not for like, And it's just this old thing like when you used to, when I used to come up, it used to be like, the good girl always wants the bad guy. That's kind of like what it was. And so we actually rented out a house. We painted it pink and we used it like a live immersive experience. And that's what it was. And we had art on the inside. So it was about me actually making the word trap a positive connotation instead of it always being attached to something negative. And so we did everything from church to HIV to art shows. And it lasted a couple of months, but the neighbors couldn't handle all the traffic.

11:40So we had to get rid of it.

11:412 Chainz:Yeah, I think I saw a great line from you, too, which was basically you were trying to save the house because they were trying to tear it down. And you called it the Eiffel Tower of Atlanta. It was, though. Like, once upon a time, it was one of the most visited, you know, sites in the United States. So that's just about something that is like this voice thing to me. It's an idea. And a lot of people I don't think understand how many people don't have ideas. And I am someone that gets these cool ideas all the time. And I just, I feel like ideas are currency. Like people pay for ideas. People steal ideas.

12:28So you have to be careful who you even share with but ideas are it's like It's something that we don't really speak about you because a lot of people in our position people come to us with Ideas and stuff to do but for me to actually come to my team man. I thought this is my conversation. I got another one Man before I even tell anybody. I'm like boy. I got it. I did it again. So ideas is something that I don't think people really give a lot of credit to because they can spark, you know, a generation worth of just a wealth or whatever. If it's a really, we've seen good ideas go, you know, for eons.

13:07So, yeah. I think you're right.

13:102 Chainz:Well, especially think about it in this world today. Like everybody's kind of freaking out about AI, right? What's going to happen with tech? But man, in some ways, the execution now is not the hard part. It's like, what idea are you going to do? Imagine taking your idea and pairing it with an AI who can actually show you the steps on getting because we've all had ideas and just kind of left it as that. Right. Just get so discouraged. Don't know where to start. Don't know where to look. Don't know who to talk to. Don't you know. But yeah, your eyes open up. You got an idea. Well, let's let's push it through.

13:43So that is a good thing.

13:452 Chainz:Do you believe that maybe it's Rick Rubin who says like when an idea's time comes, you either let it out of you or somebody else will? I saw that. And he's like, yeah, you keep playing something. It's like when? It was like somebody else will catch you. I was like, dang. When I heard that, I thought about how many times. I'm like, man, I thought about the... Man, I... Like, you thinking that your thoughts is traveling... So when I saw that message from him, it stuck to me in the fact that I thought, But I know I saw somebody's idea and I've had that same thought as well, but just didn't bring it to fruition.

14:232 Chainz:But you have really been pretty prolific as an artist, as a business builder, as an idea generator for, yeah, I mean, decades. So I guess I'm curious for somebody that's listening that's like, I'm not a creative. You know, we always hear people say that. What do you say to them? I would tell them to quiet down the noise, maybe get my book. My book is not necessarily a memoir, but it has many stories on how I use my intuition, which is like a sixth sense in a sense for me. How I use my intuition, my discernment, that inner monologue to actually get things done, to come up with these ideas, to shut down the outside noise.

15:04I've actually used that voice in my head to get out of that rut. Like, you know, I mean, to be sometimes you have to self-motivate yourself. That's one of the hardest things to do. And I know my peer group, some of my peers like, man, how do you do it, man? You you know, it's like, man, one of my friends was coming to the studio much younger than me. He texted me, said, man, I don't know how you do it, man. You go to you go to your kids practice. You go to do. He's like, I'm tired. I'm come over tomorrow. And I saw the message. I said, man, I'm just I'm just self-motivated. Like, I don't really have that battery pack.

15:38Like no one's just like, I'm just like, I can look in the mirror and say, and just give myself that pep talk I need to get my, to go further and get my day done.

15:462 Chainz:What do you say? What's your pep talk sound like? A nutshell is no one else is going to do this for you. I don't, I don't have, like, I don't have, no, I don't have anybody else. I don't have anyone, you know, like I got people I love, but if I need something, like it's not love that I'm needing. If I don't need it, I have enough love. I have a lot of love, a lot of love. I'm getting a lot of love I'm giving. Are your parents still living? What do they do for a living? My dad's an entrepreneur. He wouldn't even call himself that. He'd be like, I worked my whole life. He was like, didn't go to college.

16:202 Chainz:He worked in a slaughterhouse. He built up a marble and granite business. If you needed something, though, do you think you can call your parents for something? Yeah. I could call my dad to at least be like, like I've had a time in business. I don't know if you've had one. I call it the head in the hands moment where like they're like, I don't think I'm going to make it. And I have no idea what I'm going to do. Like, I don't know. And nobody else can know. And I might not make it out of here. And he's. But you did know you can call your dad. You did. I did. Yeah. So that's. So these are different levels of stress.

16:552 Chainz:Yeah. All right. It's like, I'm stressed out, man. I know he'll do it, but I don't want to call him. Hey, dad. But then it's like, I'm stressed out, man. I don't have nobody was that you so that yeah, so that would be me if I sat down in my own Like mope and and you know what I'm saying? So because I don't have like My dad's not alive anymore, but if he was alive I was never able to be like, you know front me some cash for my business or anything like that You know in my mom so I don't I don't have anyone so when you don't have like a person on top of you You are the apex you you're the person that everyone comes to then you have to find ways on motivating yourself So are you now the person for your kids?

17:39My kids were going to be straight whether I was, like, successful or not. I think when you become successful, you attain more things. It's more responsibility, and that's where it kind of gets a little static and stuff.

17:512 Chainz:Yeah, it can be hard. I don't have kids. I hope to one day. You should. I think you'll be a great mother. Well, thanks. I hope so. You know, I got lucky. I won the birth lottery. I have great parents, you know, and I didn't do anything for that. I just got to show up. I mean, but don't get me wrong. I'll take every fucking advantage I can in life. You should. And then you figure out what to do with it, right? You should. I think you should. I'm trying to get that in my little nepo babies. They don't want to say my name. Like, you should totally use my name to the best of your ability to get whatever you need.

18:24They have a problem with that, but.

18:252 Chainz:Well, kind of good on them. As long as they do something real, though, in our builders. Yeah. I remember talking to the Hawks owner. He was like, man, you better tell them to use your name. like because his son you know everybody's like what what are they thinking because it's like if someone finds out in my line of work if they find out that I have something to do with it then the price automatically goes up and think yeah yeah so it's like oh this is nice this is nice this is a nice rug this is a very nice rug it's 2 Chainz rug oh yeah it's gonna be like 3 ,000 yeah it's gonna be oh no it's Cody's rug no it's 200.

19:002 Chainz:I'm sure you've had a lot of haters over the years? I wouldn't say haters. What do you say? How do you handle it? I think that's a lot of... When I see the people who follow us, a lot of the comments I get are like, I'd be too scared to ever do that. I care too much what people think. But that's the thing. You don't. So then that's why it's perfect for you. They're literally answering their own questions. A lot of times, if you look at the comments, they're already... What made you... I wouldn't wear nothing like that. That was the answer. You wouldn't wear anything like this. You wouldn't, you know, you wouldn't.

19:35So a lot of times comments don't really, you know, bother me. The hate stuff, I don't even, that word is kind of like overly used too. Like everybody can't be hated. Sometimes it's constructive criticism, you know. So it just depends on how you're listening to it. But I don't get a lot of hate because I'm pretty much a, you know, what you see is what you get kind of person.

19:562 Chainz:I kind of get that vibe from you overall, especially because I was looking at your background your first solo debut that kind of blew up you were 34 and like had been working for like 15 years but then you completely rebranded Charlamagne was telling me like later in your career he's like that was super impressive and I was kind of wondering like what kept you going for the 15 years before you felt you had like made it I just I knew I was I knew I had something special I know I was a star and it was hard to explain it to somebody what you have inside of you without actually proving it. So with me, it was like I had been around Star.

Read the full transcript

20:33I had once upon a time I looked at my phone and I had people who I knew were millionaires. Like I knew these people were millionaires. I never saw their account, but I just know. And I said, why can't I be one? Somebody number, why can't I be one? So I really was like realistic about what I could be. Like, I just knew it. I just knew I could crack the code. I would change. Just like when I walk in here, I walked in here, I could just change the room when I walk in. I just knew I had something. I had to it, and I just had to stay at it and not give up. I just knew I was special. I knew it was something to me.

21:11God took his time with me, and I know that. And I can't know words or comments or anything like that kind of derail what I know is inevitable. like I'm a real you know I'm a superstar.

21:262 Chainz:There's this wild study from 2016 that found that gut instinct outperforms careful analysis under pressure but only when it's built on years of real experience. Turns out intuition isn't a feeling it's a database so 2 Chainz has been running that database for three decades and the best operators I know apply that same thing to how they build knowing when a tool is working and when it's quietly costing you. So if you're running a newsletter on anything other than Beehive, it's probably the latter. The analytics alone change how you operate. You can segment your audience by engagement tier, track which content drives paid upgrades, see revenue attribution at the post level.

22:032 Chainz:That's a beautiful feedback loop. That makes every issue sharper and every decision faster. The monetization stack, totally unmatched. Beehive's ad network brings deals directly to you, and they just released on-demand ads, which gives you access to countless ad opportunities. Plus, they handle sales, reporting, invoicing, paid subscriptions, boosts, referral programs, all native, all compounding inside one platform. No patchwork, no margin bleed, and the growth tools are structural, so not cosmetic. Beehive newsletters grow 2.75x faster than the industry average because the infrastructure is built for scale from day one.

22:392 Chainz:Serious newsletter operators have already made the switch. Use code CODY30 for 30 % off your first three months at beehive.com slash CODY. And I was talking to this guy before this, his name's David Senra. And there's all this data that actually proves that in a lot of ways, what you believe is what you become. And so anyway, we were talking about that. Like, you know how some people say you shouldn't believe it if you don't have proof, you know, like give yourself some proof and then believe it. But you seem to believe the opposite. What if somebody like, let's imagine there's somebody out there listening to us right now.

23:12They're like, one day I want, I don't know if they want to be 2 Chainz, but they want

23:152 Chainz:to be their version of you, you know, like their most successful self. What do you tell somebody listening who wants to achieve high levels, but doesn't know how to find that belief? The voice in my head is God. Like, this is how I feel. You know, I'm not trying to like, this is how I feel. This is what I think. This is what I think. I'm individual. This is my independent thinking this is what I think and so when other people do that and then and then you get people around to understand like this is what she believes and it's okay this is her thoughts now sometimes we look at stuff we're like that's pretty wacky like something's wrong there you know I mean and I get that but with me I don't let stuff like that bother me man you know I just just came so far man I can't do nothing but just be happy you know about whatever engagement I get whether positive or negative you know I'm saying I'm still like recognized being in the game so long 15 20 who's even counting them I'm still recognized I'm still not able to just walk outside and walk down the street like I'm still like very much in it I'm still in my in my legacy phase I'm just really like putting the chairs on top for the things I did in the past with the entrepreneurial thing the music thing everything I'm doing I did I shot my own short film this book is coming out so i'm just really i'm building out the two chains you know legacy stamp more than anything yeah you know it's interesting it seems a little bit more normal now like you see like taylor sheridan owning sort of like the vertical integration of his business like he owns a ranch where they film the show and he rents out the cows and the horses that he owns back to the studio it's really smart and see see that's different that's so different and that's what we got to get in us see we got to get that i just i had to do somebody else's part and it was at their house by the pool in the attic and i was like oh you got some got some tax write-offs going on it you know what I'm saying it's like and you just like man that's information that that needs to be shared and it's just it's just smart well I think you like I don't know if you give yourself enough credit like I heard a story about how you spent money on like a tour bus and on a studio and like one of the reasons why you could record is for Nicki Minaj when she called you up because you were smart enough to already have the studio that you built inside the bus when nobody was doing that yeah yeah so i bought my tour is that right yeah before i got my record deal before i got my record deal first of all in order when i signed my record deal basically it was i was the questions that i was asking labels was i was asking about their international presence because locally i was domestically i was already doing shows so i went through three bands they these little conversions man we were just going they call it the chitlin circuit where it's like memphis the carolinas ala you just go around and you just go around this little chitlin circuit the southeast now you can become a millionaire you go to these places every weekend you pick up i don't know how much money doing three or four clubs and then a few and so i i was going through vans i said man i'm gonna need a bus because i was getting larger and i'm just going through these vans so I'm gonna need a bus and then plus I started you know what I talked about about convenience it had a stove on there it had a bed it had a studio so that's everything I need whether I had a hotel or not I could really like make it work from from there so I bought that I bought the bus I don't know it's maybe 300 a little bit over 300 ,000 you know used but it was well kept and then I would go on the road and still work like some artists not most some artists go on the road and then when they're on the road they can't work because they're not near a studio that wasn't my problem I literally be we'd be riding I'd be I'd be working you know I'd be working so the incident that you're talking about with that song she called one night was like I really need this song done by tomorrow and she offered to get me studio I can get you studio time where you at whatever i'm like no you don't have to do that i'll knock it out when i get off stage so that was that was that was one of the many stories where i literally somebody gave me something and i just sent it right back because i was in a position of just having everything i needed near me it's really smart because if you think about it like basically what you did you vertically integrated the music if you own the studio and you can rent it to other people and if you own the bus and you don't have to rent it out to other people there you go then you under You get the first dollars.

28:05You get it. You get it. Got a chef on there cooking food. Got the chef. We let the windows open. And people in traffic like, what y 'all got on there?

28:152 Chainz:What y 'all cooking? You get to putting them onions and garlic. So, yeah, this was something I did earlier. This was actually what I did before I got my record deal. I got this tour bus. And then when I got the record deal, I went on tour. Obviously, I already had the bus. Because most of the time, you have to rent buses to go on tour. And they're expensive. I saw the markup. It's like 60 percent. They're they're very expensive. So you have to get the driver or drivers depending on where you're going. You know, you got to get them room, you know, whatever. But yeah, I did that. When you reach a certain level, I think convenience is something that we can't have enough of.

28:51So when I when I reached a certain level, I, you know, I hired a driver. I hired a chef. you know you just hired you put these things in place where you can just focus on the main thing work and you have people who do what they do at a high level you know help you out in different you know areas that you need help in so yeah there's this you

29:162 Chainz:know this guy sam zell he was like this big real estate investor he wrote this book called am i being too subtle but he's kind of this cool weird old dude and uh he was a billionaire a bunch of times over, but he had this gray line that was like, the difference between a$10 million house and a$30 million house doesn't really matter. He goes, but the jet, the jet matters. The jet matters. Yeah, because it's about convenience. Yeah. I have a great relationship with the owners of the Hawks. Cool. So they invited my son and myself on a recruiting trip. We went to this Kansas versus BYU game. I mean, we took like a jet jet, like a.

29:582 Chainz:Not one of those tiny ones that I've been on before. No, big one. No, it was, you know, it was massive. It probably seated 12 to 14 people or something like that. So that was, it was cool. And it's cool for my son to experience that. But it's a difference in jets as well. It's a difference in everything, but yeah. It's true. Also, I like when other people pay for the jets. What? I like that way better. Jets are so expensive. I know. I don't want to be paying for that. I'm so happy. I'm not happy, but when people started wearing masks in the airport, I was able to cut my jet bill by more than half because I was able to.

30:33Because I would get, I don't really get anxiety or nothing like that, but sometimes people just yell my name in these crazy places and the airport is one of them. And I would be in the airport and somebody would be like, you know, two chains. And I'd be like, God, Lord, I'll just. So the next time I tell them, just book me a private. I don't feel like, because it's like one person does it, but when people started wearing masks, I just kind of put my mask on. You can't even tell. I think I'm hiding, but it doesn't work like that.

31:022 Chainz:It's not going to work. And then didn't you also buy back all of your masters? Yeah, I did that. They don't come back. I bought them back, but they literally can't give them back to you for, I don't know if it's$7 or$20. I don't know. the date but yeah I'm they're supposed to revert back to me you know soon but yeah I did that will you explain how that works because I don't think people understand it's negotiating more than anything you have to have leverage that's that's it's not like you it's not nothing that works you got to have like with any business if you got leverage then the conversation can be had if you don't have leverage in any business if you ain't got leverage you know I want to I want to do this podcast at times squarely like you know you can't just tell people you know whatever so with me in these different phases of my life I had a certain amount of leverage where I was able to get certain things.

31:54Normally for syncs and say if we were using my song here or something like that we have to go through the label because they own it until it's reverted back to me and then songs like birthday songs something I made that I'm sure someone plays somewhere in the world every day it'll just it'll just be a bigger cut at the end of the day a bigger split.

32:132 Chainz:That makes sense. Because some artists don't even have a, they didn't even have a great negotiating when they did their splits for their pub. Somebody else may have it in different. I don't, I have my pub. I have all of that. So it was just about getting the masters back. That's so interesting. Do you like the business side more or the creative side more? Do you think that they're all the same? No, no, no, nothing is the same. Nothing is the same. But I love the creative side more because that's where I get my idea. That's where I get my, oh, I can't believe. That's when I start talking to that voice in my head.

32:42That's when I get the same. I can't believe you came up with that. It's like I'm talking to somebody. I can't believe you just came up with that. Yeah, man, that's pretty good. That's a good one, man. And then, ooh, what if we do that? Oh, man, you know, that's me. The business side frustrates me, and it makes me want to go out to the car and smoke one sometimes. So, yeah.

33:042 Chainz:Not your favorite side. Even when you got leverage, it kind of makes you a little bit cockier than you should because you're like, come on, man. I know y 'all, you know, so it's just messy. Business is messy to me. You know, there's a lot of people out there today that have had a really hard life. They've struggled in their background. Maybe they're thinking, like, I got nobody but myself. It's all on me. And then they could look at somebody like you and go, well, he got out. How could I do the exact same thing? And my question for you is, like, did you always have this type of confidence in you?

33:412 Chainz:What does that look like? Well, I work every single day. So when you work every single day, it becomes effortless. So if I needed to do a verse for somebody right now, I don't need to, like, figure out a headspace to get in. I'm literally activated. This is what I do for a living. Rap and music is like a job that you never really truly clock in or clock out. This is ongoing. This is what I do. This is my professional. I don't need to have a certain candle or a certain type of water to get my ideas. I'm really dope like that. I'm really good like that. So when people ask me for things like that, they get it right back.

34:13I don't have to like, ah, it's going through, you know, I don't, I'm literally, I'm moving around. I'm ideating all throughout the day. So I have ideas. I have metaphors. I have different innovative ways to say some of the same things I've already said before, just in a different way or different patterns. So for me, it starts first. You have to be highly confident in yourself and what you do for a living. And then I think everything kind of falls under that umbrella. And for me, confidence is like I didn't fall short in that at all.

34:442 Chainz:No, you seem very confident. I put a lot on myself. So even though I'm recording songs every night, they might not see the day of light because I have a higher expectancy for a lot of my things or a lot of stuff that I'm putting out to the world. But like if I'm doing a feature, if I'm working with somebody, I'm just comfortable in what I do. I'm just comfortable in my skin. And it starts from there. I'm someone that didn't have much. And when you come from that kind of space, majority of the time, you want what you never had. You want these, you have all these screenshots in your mind of your driveway and your three-story house or what's your garage or whatever that's going to look like.

35:28So coming from where I, you know, the environment I came from, I just aspired to have larger than life things. When as you get older, you realize you don't even need all of these things. You don't need all these bedrooms because everyone can sleep in them. You don't need all these cars because you can't drive them all. And you've heard this getting to that point. But until you get to that point, you can't truly respect it and honor it. because when you're working hard, when you're doing whatever, when you're putting the work in, how else do you, I'm speaking for me in my community, how else do you celebrate yourself?

36:09How else do you, you know, I've seen people, Charlemagne, he's just reached an incredible height. It's everywhere. He's just being so, what are you talking about, 200 million? I don't know. He's making up a line on me. Everybody's lying. There's no way up 200 million. But I could tell you that if I had got a 200 million, You would know. You would know. This guy just bought a jet. This big guy. So you would know. Charlemagne, like, hey, man, y 'all stop spreading these rumors. But you would know. How would they know? You would know. It's like, Cody has got 200 million. Do these little yellow clubs, they might just suddenly be gold one day?

36:53You ain't going to tell it all. I was like, damn. And then this little table, like marble.

36:582 Chainz:Honestly. It's just small, small little changes like, you know. And so that's me. I get this money. We're going to have these chairs going to be different. They carpet. I'm going marble. They glasses. We're going gold straws. We're going to have bond candles. I don't even know. Different candles, live plants, live vegetation. It's just a difference when that money comes. Yeah. And certain people, with certain people, I don't know. You might can get the money and still just keep it nice and subtle. But I'm going to tell you honestly, like when you hear me pulling up, like, yo, change is here. I come in.

37:37You know, it's just different, man. It's just different, man. I think it's just nature versus nurture. How have you been raised, really?

37:442 Chainz:You seem like a man of faith regardless. Who knows? Like that's not going to define you, but you could have fun with it. Got to have fun. Right? Life is short. I know. Why are we not having fun for real though? I know. We're supposed to be enjoying life. I mean. Have you ever struggled with anxiety from all the attention? The things that kind of get on my nerves is people who, just drunk people. In general. Yeah. Around me. Yeah. If you're over there drunk doing stuff, I don't mind. I could look at you and laugh. But like if you're drunk and like, I don't mean like my friend drunk, like over there doing i'm like somebody that's like you know come on change man you don't know you don't know how strong you are you don't know how you don't know you slurring you don't know you spin you know i don't that just makes me be like you know leave me you know that kind of messes with me a little bit it's the alcohol but i'm not a big alcohol drinker yeah me either i like a little red wine but i've been doing my red wine thing too my friends put me on red wine some of my basketball friends so i've been trying to like cab myself and pinot myself here and there for real well now i'll know what to send you for coming on the pod you got to come on man send me whatever you you know what my secret is this is so unrelated to anything but i really am into french and italian wines and i'm kind of i'm a little bougie in some ways i mean But the fun part about those, you can get incredible wine.

39:162 Chainz:It's actually cheaper than U.S. wine often, but it's way better. It's way cleaner. There's no pesticides in it. And it's just like more complex. So we'll make a little note, David. I'll send you one of my – there's this like – do you ever do like Barolo? Yeah. Or like I love a Brunello. Yeah. But I'm actually not that cool or classy. It's all my husband. He's like kind of fancy and then he taught me because he was fancier growing up then. That's another thing. You should absolutely get with a man that can teach you something. Yeah. I think all females should do that. I mean, yeah. So that's good.

39:502 Chainz:And you're married. I am. And do you feel like, did you teach her something? What? Would she say you teach her something? She better say it. Yeah, man. I think that's what it's about. You get in a relationship with me. Of course, a dude can bring money and all this stuff. But he got to be able to put you on something. You know, I think that's important. And especially if somebody like me, I'm always traveling. I'm able to, like, I guess this is what's going on, you know? So, yeah, I think that's important. I have another business partner by the name of Joe. He's running my adult. I have a strip club in Atlanta called Candyland.

40:262 Chainz:Yeah. Be open three years this year. So Joe is handling a lot of that stuff. So in Atlanta, I don't know about anywhere else, in Atlanta, The license to have alcohol and nudity, they put that out of commission in like 93. So you have to get grandfathered and you have to actually buy that from somebody else. So just the whole process of doing that and getting this facility. I'm from Atlanta. Adore entertainment is a major part of how the city moves. It's not just for one group of people. You see all different types of people in these clubs, whether they are getting drinks, watching TV, listening to the music, looking at the girls, eating, whatever it is.

41:10And so that was something that I couldn't have planned it, but it just happened like it was supposed to happen. And it's not many in the city. It's two or three or whatever. Whoa, and you own one of them. Yeah. That is cool. That is cool. You and your husband can actually come. You can get some hibachi. Do you think I'd like it? I think you'll love it.

41:332 Chainz:Really? Everybody that's come to my club will love it. I mean, I've had friends from out in Cali. I've had friends from Germany, Russia come to my club. And you have hibachi in the strip club? Yep, I have hibachi. I have tacos. I have vegan burgers. My vegan burgers are delicious. I have vegan burgers. And that's another thing. When you have these type of places, why go out to eat when I can just call my one of my businesses is to say, I would like some salmon with some okra and spinach. Plus you want to pay yourself instead of someone else too. I would like a shrimp and chicken hibachi or a shrimp and lobster hibachi.

42:09I go get it and I watch ESPN, I watch a game and a young, nice female walks past and we speak and you know.

42:212 Chainz:No, I'm Latina. I told my husband he's not allowed to talk to women, you know. At all? I'm kidding. Oh, okay. He's a former Navy SEAL. I don't know. I hear some Latino women are a little aggressive. I have no clue. Because I'm from a place where it was just all black people. Like College Park is... I'm from College Park. Then I went to a black school, HBCU. So I went black on black. My elementary was black. Now I went to a black middle school. Now I went to my own black. Now I went to blacks. And then I went to New York and L.A. And then that's when you start seeing the diversity. And then early on, when I started seeing the diversity, I had to learn how to be, you know, this is just this is sure ignorance.

43:04Like, so what you is, you know, just don't know that.

43:12What you what are you like? What do you mean? So then then having to learn how to ask people, you know, their background. So, yeah. So I, you know, and I'm going to tell you, I'm very intelligent, but just not knowing is just not knowing. You only know what you see and what you so.

43:282 Chainz:Experience and intelligence are very different. One of my best friends that passed away, Johnny, he was from Puerto Rico, but he was like my real brother. We was the same person, so to speak. We had some of the same. We did some a lot of the same things. So rest in peace to him, too. But yeah. But so you hear different things about, you know, the passionate Latinos and then you'll see how they portray the movies and just like they do black people and everything else. So you just never know until you. We women are crazy. But I believe you. It's a certain way you just looked at me and I just believe you.

44:05And I just want to tell your husband, bro, do right. This little this girl from 11 years old, she is not playing with you.

44:132 Chainz:Yeah, it's funny. You know, but it's good because you have a son and a daughter. I have two little girls. I have a 17-year-old and a 13-year-old and I have a 10-year-old son. So I have three kids total. Yeah, because dads are super important to daughters. You know, I'm really close with my dad. Okay, quick question. Tell me. Was it a period of time that you was like smelling your own whatever or just being like, okay, cool. Oh, that was a nightmare. What was that? 13? Where age was that? Right about what you're in. I just want to make sure I'm in. You're right in the box, actually. Yeah, in fact, yeah, it was a bit of a nightmare.

44:452 Chainz:But now my dad and I are the closest. He actually works with me now, and he's amazing. I feel that with my oldest, too. Me and her are like— I'm the oldest, too. But, you know, girls are just—they go through a stage where— We're psychos, yeah. They don't want to be bothered or whatever it is. And I have to understand that and give them some of their space. because when you go through this stuff in your house, it's like technology knows it. So then all of a sudden you start getting this stuff. Teenage girls are going through, it just pops up while you're scrolling. Stop. Do you have teenage girls that are in their room?

45:24You're like, oh, so this is going on right now. So I'm learning how to just be understanding and let them develop.

45:332 Chainz:Yeah. Well, it's interesting. Does that end up coming into your music? Is your music always sort of a reflection of where you're at in life? That's a good question. Yeah, and a lot of my music is, I reminisce a lot. I use past tense. I used to, I had, a lot of it is me, like a reflection type of thing to a lot of my music. I used to, you know, so I'm not like saying I'm doing it right now. I'm not like, I'm not lying in any of my stuff. So, yeah, but when it comes to, I guess, like, something as personal as something like that I want. Although my newest album, I do have a song dedicated to my pops that has made a few of my friends cry.

46:18So I can't wait to that.

46:192 Chainz:It's very, like, just, like, plucking this heart string. I do want to talk a little bit about intuition because it's kind of the backbone of this book. Yeah, let's talk about that. I think in business, intuition is so important, but it's important in every aspect of your life. So I'm curious, like, what's your favorite point story about intuition from this book? The book is a lot of tales, a lot of stories about my journey. And when I used my intuition, when I listened to my intuition, once I discovered it and the times that I didn't. And so, you know, out of all the stories, it's just like, or how my mom or someone tried to, maybe she had the intuition.

47:07I feel like women are born with it. You know, I have a chapter in the book called Women are Superheroes. I feel like women are just born with intuition. You know, women are just like, I knew I shouldn't have listened to you, you know, or I should have did whatever. So, you know, my book is about discernment. It's about that discernment. It's about the inner monologue. It's about quieting down the outside noise, tuning in to like the inner, your inner connection, your inner Wi-Fi to the highest source, whatever you believe in. And listening to it say, man, I think you should give it another shot.

47:50I think you should go try to do this. I think you should leave that alone. I think it's time for you. It's about time for you to leave. You know, this is, I think, and that's my voice talking to me all the time. You've been here long enough. I have friends. Sometimes I don't know why. I just might get up and just start walking out the club. I just might get up and just, it's just time to go. You know, so I think I'm trying to push the narrative to have people tap into that source that they have. I'm just trying to affect one person who may have sat up and said, you know, something told me. If they've said that one time, if you've said something told me one time, then this book is for you.

48:332 Chainz:What about a time when you didn't listen to your intuition? I call that the fuck it voice. We all have had that fuck it voice. We literally have said, fuck it. And I think it's okay to have that voice, but you just got to be able to distinguish between the both. I think the fuck it voice has maybe gotten us into some trouble or maybe had us live on the edge and not even trouble. We've all had that. Man. And if you ever had a time where you're like, I really, if I had this book, I probably would have like not done that thing because I would have tapped into my intuition. I think it'll help people navigate life differently.

49:21That's my ambition. I want people to be like, you know what? Man, after reading your book, man, I realize sometimes I didn't need to be in certain places, and other times I needed to be in certain places and things of that nature. The voice in my head is God, which comes out on 3-3. I want to be a New York Times bestseller so I can add it to the rest of my accomplishments. And last but not least, I have the my audio book is a real true experience I cannot wait till you hear the audio part of this. Of course, it's me. I'm an ex Excellent exceptional reader. So I did my own reading, but I also added production So when you hear certain things that I'm describing You could hear the sound effects that's attached to this actual scene and I was listening to my audio book in the car on the way home And it's actually really really riveting and it's really cool and I think people will enjoy that audio experience as well.

50:132 Chainz:It's by yours truly, 2 Chainz. I'm here. I'm happy to be here. And just thank you for you guys locking in with us.

From the publisher

What if the voice in your head could predict your success? 2 Chainz built a multi-decade music and business empire by trusting one thing: his intuition.
2 Chainz is a rapper, entrepreneur, and now author with 20+ years in the game — from collaborating with Ye, Nicki Minaj, and Lil Wayne, to running the Escobar restaurant brand, and now releasing his new book, The Voice in My Head is God. From turning Atlanta real estate into a 9-location restaurant franchise, to rebranding at 34 and winning a Grammy, to buying back his masters — he's proof that ideas and instinct compound harder than anything Wall Street offers.
In this conversation, you'll learn:
Why ideas are currency — and how to protect them before they get stolen
The "f*ck it" voice vs. the God voice — and how to tell the difference
How he negotiated his masters back and what real leverage looks like
How his viral marketing stunt — a pink trap house — became “Atlanta's Eiffel Tower”
Why confidence comes first, proof comes second
If you've ever ignored your gut or wondered how people build empires from nothing, this episode will rewire how you think about intuition and winning.
📰 Start sharing your ideas with the world & start your newsletter today. Head to https://beehiiv.link/2az5gc and use CODIE30 for 30% off your first three months.
📖 Grab The Voice in My Head is God — available NOW: https://www.simonandschuster.com/books/THE-VOICE-IN-MY-HEAD-IS-GOD/2-Chainz/9781668031155 (and follow @2chainz on all platforms)
___________
00:00:00 Introduction
00:01:35 From Real Estate to Restaurants: Building the Escobar Empire
00:04:25 The Pablo Escobar Lawsuit: When Success Attracts Trouble
00:09:49 The Pink Trap House: Marketing Genius on a Budget
00:12:03 Ideas Are Currency: The Creative Advantage in Business
00:07:31 The Voice in My Head Is God: Trusting Your Intuition
00:15:49 Self-Motivation and the Apex Position: When Nobody Can Save You
00:19:57 The 15-Year Grind: Belief Before the Breakthrough
00:25:54 The Tour Bus Studio: Vertical Integration Before It Was Cool
00:31:03 Buying Back Your Masters: Leverage and Negotiation
00:48:33 The F*ck It Voice vs The God Voice: Distinguishing Your Inner Dialogue
___________
MORE FROM BIGDEAL
🎥 YouTube: https://www.youtube.com/@podcastbigdeal
📸 Instagram: https://www.instagram.com/bigdeal.podcast
📽️ TikTok: https://www.tiktok.com/@big.deal.pod
MORE FROM CODIE SANCHEZ
🎥 YouTube: https://www.youtube.com/@codiesanchezct
📸 Instagram: https://www.instagram.com/codiesanchez
📽️ TikTok: https://www.tiktok.com/@realcodiesanchez
OTHER THINGS WE DO
🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID
📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp
📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN
🏠 Resibrands: https://resibrands.com/
💰 CT Capital: https://contrarianthinking.biz/4eRyGOk
🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u
Learn more about your ad choices. Visit megaphone.fm/adchoices

More from BigDeal

All 96 episodes
#128 The Power of Delusional Self BeliefBigDeal · 50 min
Listen in VO