The Ultimate Guide to Finding Your Ideal Side Hustle

10 Feb 2026 · 55 min · 27 chapters

Ask about this episode

Ask anything about it. ChatGPT or Claude reads this page and answers with the times it was said.

Connect VO and ask about every podcast you hear, including the moments you saved. Add to ChatGPT · Add to Claude

In short

How to choose and start a side hustle with realistic time, upside, and a step-by-step “ladder” approach—starting with low-barrier gigs and evolving toward higher-paying, more scalable work using AI-assisted idea generation.

Guests

Nick Loper, founder of SideHustleNation.com and host of the Side Hustle Show. He focuses on side-hustle strategy and success, including an AI prompt/spreadsheet method to identify strengths and pain points.

Key claims

  • Start with an honest time audit (bookends of your day, weekend hours) and set milestone goals (e.g., cover bills before quitting a job).
  • Avoid “perfect idea” paralysis; take a first move like a chess pawn.
  • Apps (Uber/DoorDash) are quick but capped; evaluate 3–5 year viability.
  • Use “what sucks” notes: problems you dislike can become paid services.
  • Side hustles can be climbed via Nathan Berry’s “ladders of wealth creation” (job → freelance → productized service → software/marketplaces).

Notable examples

  • Pooper scooper businesses: a woman’s pet-waste idea led to ~100 weekly recurring clients; “Swoop Scoop” scaled from improving on poor local service (cleaned ~250,000 yards).
  • ShareTown reverse logistics: mattress/exercise-equipment returns resold locally; reps target ~$150–$250 per “flip.”
  • Remote AI data annotation (e.g., Remote Tasks/Outlier-style): ~$15/hour reported; more with programming skills.
  • Night nurse/night nanny work: high pay for overnight infant care via agencies (example discussed: ~$600/night).

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Choosing the Right Side Hustle

0:00 to 0:45

Explore how to identify a suitable side hustle that fits your lifestyle.

“When you're ready to start your business, Northwest Registered Agent helps you do more than just file paperwork.”

Choosing the Right Side Hustle

3:08 to 7:50

Explore how to identify a suitable side hustle that fits your lifestyle.

“My name is Mindy Jensen, and with me, as always, is my former side hustler co-host, Scott Trench.”

Realistic Expectations and Action Steps

7:50 to 14:00

Learn about setting realistic goals and the steps to take for side hustling.

“It's like, if you look at somebody else who's walked that path that you're considering and what does their life look like today?”

Identifying Lucrative Side Hustles

14:00 to 16:51

Learn how to identify promising side hustles by assessing existing skills and market demand.

“We've had people on the show saying the same thing.”

Overcoming Barriers to Starting a Side Hustle

18:25 to 20:48

Explore the common fears and barriers to starting a side hustle and how to navigate them.

“I mean, you don't have to reinvent the wheel.”

Realistic Side Hustle Steps and Ideas

20:49 to 26:30

Understand the practical steps to take when starting a side hustle, including incremental growth.

“Like that's an overwhelming body of activity to many people who are thinking about a side hustle, right?”

Innovative Side Hustle Examples

26:31 to 28:00

Discover innovative side hustle ideas and examples that require minimal physical effort.

“You do need to have storage to be able to hold on to these big bulky items, but definitely higher earning power than a lot of your typical side hustle apps.”

The Challenges of Onboarding

28:00 to 28:46

Learn about the onboarding process and its trials.

“onboarding was, it took several hours and it was like, oh, am I ever going to get through this?”

The Night Nurse Experience

28:46 to 29:52

Explore the benefits of hiring a night nurse for new parents.

“And they came and they, they slept in a bed for most of the night and woke up for the baby.”

Exploring Side Hustle Opportunities

29:52 to 31:40

Discuss various side hustle opportunities related to caregiving.

“This is like and you're really providing a service for folks like us like that or that were that really needed like one or two good days.”
Show all 27 chapters

Targeting Affluent Families

31:40 to 33:15

Understand the services affluent families might pay for.

“maybe the AI tools would be able to help brainstorm.”

Starting a Household Management Business

33:15 to 34:34

Learn about the potential of starting a household management service.

“Yeah, it's going to be a little difficult at first to get up in the middle of the night with an infant when you're used to sleeping through the night.”

Skills for Household Management

34:34 to 36:34

Identify the skills needed for effective household management.

“I want you to cook this recipe this exact way.”

Building a Virtual Assistant Business

36:34 to 37:55

Discover how to structure a virtual assistant business for busy families.

“when they were doing it for their own family.”

Creative Side Hustle Ideas

37:55 to 38:38

Discuss creative and low-physical effort side hustle ideas.

“I think she started out doing it herself, but then eventually brought on other team members that she trusted to be the fulfillment side.”

Using AI for Brainstorming Side Hustles

38:38 to 39:44

Learn how to leverage AI to generate side hustle ideas.

“up mattresses and moving them from one point A to point B.”

Identifying Skills for Side Hustles

39:44 to 42:00

Explore how to identify personal skills that can translate into income.

“and money podcast, but we can give it a try.”

Nancy's Hobbies and Interests

42:00 to 42:40

Explore Nancy's interests and hobbies alongside a lighthearted discussion.

“Nancy's hobbies include knitting and cooking.”

Understanding Side Hustles

42:40 to 44:30

Discussing unconventional side hustles and the appeal of unique opportunities.

“I'm like testing this company called Media Probe, where they send you a little like sensor you wear like on your palm or you hold it.”

Identifying Skills for Side Hustles

44:30 to 45:50

Learn how to identify personal skills that can translate into side hustle opportunities.

“So let's give her 10 to 15 hours to do this right now.”

Exploring Ideas for Side Hustles

45:50 to 47:50

A brainstorming session on various side hustle ideas with practical examples.

“I need help when life feels overwhelming.”

Building Trust for Babysitting Services

47:50 to 50:50

Discussing how to build trust and gain clients for babysitting services.

“And then when the stoplight hit, she'd pick it up and knit.”

Using AI for Side Hustles

50:50 to 53:00

Learn how to leverage AI tools to generate ideas for side hustles effectively.

“And we've had some guests kind of say something similar.”

Evolving Side Hustles

53:00 to 54:00

Strategies for evolving initial side hustles into more scalable and profitable ventures.

“Oh, these are great ideas, except I don't want anything to do with cats because I'm allergic.”

Nick Loper's Insights on Side Hustles

54:00 to 55:10

Nick shares insights and resources related to finding side hustles.

“something that is more in the true business world and treat it like an evolution.”

Exploring Side Hustle Opportunities

56:01 to 58:04

Learn about different side hustle options and the importance of matching them to personal strengths.

“If you're 24 and you're willing to sacrifice your body on the weekends, you can make a lot of money, I think.”

Creative Businesses and Unique Services

58:04 to 58:41

Discover creative business ideas and the value of doing work others dislike.

“Because the side hustle that you hate is just like a job that you hate.”
Hear the part that matters, and keep it.Open this episode in VO. Double tap your headphones to save a moment as you listen.
Get VO free

Transcript

Automatic transcript. May contain errors.

0:00When you're ready to start your business, Northwest Registered Agent helps you do more than just file paperwork. You get all the tools to build a real business identity from day one. A business address, website, phone number, operating agreement, free guides and more at no extra cost. Northwest Registered Agent has been helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. They are the largest registered agent and LLC service in the U.S. with over 1 ,500 corporate guides. These are real people who know your local laws and can help you in your business every step of the way.

0:33With Northwest, your business is set up to stand on its own from day one. That means your home address, personal email and phone number stay private. Don't pay hundreds or thousands of dollars for what you can get from Northwest for free. Visit NorthwestRegisteredAgent.com slash money free and start using free resources to build something amazing. Get more with Northwest Registered Agent at northwestregisteredagent.com slash moneyfree. I think that filing my taxes is among my least favorite activities on earth. That's why we've partnered with a new tax planning firm here at BiggerPocketsMoney.

1:07They're a tech-forward, AI-integrated CPA firm that works with high-income business owners and professionals year-round, helping you find tax savings and plan ahead instead of just showing up when it's time to file. If your income is getting complicated, but not so complicated that you can justify$10 ,000 in accounting fees every year, our new partner in Gelt is worth a look. Go to biggerpocketsmoney.com slash FIPRO to learn more. That's biggerpocketsmoney.com slash F-I-P-R-O. When's the last time you enjoyed checking your finances? Well, Monarch is trying to change that. Open it up, and in a couple of minutes, you know exactly where you stand with your spending, your goals, your net worth, your investments, everything all in one place.

1:51And it goes wherever you go. Quick check in on your phone between meetings or check the bigger picture on your laptop on Sunday night. Everything syncs, everything refreshes whenever you want. Use the code POCKETS at Monarch.com to get your first year of Monarch Core half off at just$50. That's 50 % off your first year at Monarch.com with the code POCKETS. Mindy and I are so grateful for the following sponsors who make BiggerPockets money possible. Side hustles can be great for earning extra income, but they can also be great at wasting your time for little in return. Today, we're chatting with Nick Loper from Side Hustle Nation about how to choose the right side hustle for you.

2:35It doesn't matter if everyone you know is making bank doing product representations and brand ambassadorships. If you're an introvert, this probably isn't the right side hustle for you. Nick has tips for getting started, including a prompt template to help you gather your strengths in one place so you can feed it into your AI of choice so you can start exploring side hustles that might not be so mainstream, but will be a perfect fit for you.

3:05Hello, hello, hello, and welcome to the BiggerPocketsMoney podcast. My name is Mindy Jensen, and with me, as always, is my former side hustler co-host, Scott Trench. Thanks, Mindy. Great to be here. I've substituted side hustling for having arguments about Bitcoin with random internet strangers. We are so excited to be joined by Nick Loper today. He is the brains behind SideHustleNation.com and the host of the Side Hustle Show, where he talks exclusively about side hustles and how you can set yourself up for success. We did a recent podcast episode talking about how someone could go from broke at 50 to retired at 60.

3:37And one of our recommendations there was go listen to Side Hustle Nation. Go listen to Nick's Side Hustle Show and sign up for the site and spend one hour a week, one way on one drive of your commute. And we believe that you will earn not just the minimum hourly rate for like an Uber or a basic side hustle, but that you will have idea after idea germinate. And you'll be making at least$10 ,000 per year if you apply yourself. Nick, welcome to BiggerPocketsMoney. And do you agree with that assumption? Is that a good pitch for why people should listen to the Side Hustle show? Yeah, I appreciate that shout out.

4:10Absolutely. From your experience, how do we get honest about what the realistic potential of side hustling is for someone with a full-time job? And what should people be looking for out of a side hustle, you know, in a realistic sense in the first year when they may not feel like they bring a lot of really unique skills to the table? Yeah, we can dive into all of that, especially the skill side, because I really like that part of the conversation. But starting out, taking kind of an honest inventory of what hours do I realistically have today to dedicate to this? Like, OK, if I'm working eight to five plus commute, plus kids, plus after school activities, plus, plus, plus, like how much is left?

4:47Right. And so you can kind of start with this time audit exercise. We all have dealt the same number of hours in a week, but it looks different for everybody. And a friend of mine was like, I'm pretty sure my four kids hours per week looks a little bit different than a single 20-something person. So taking an honest inventory of where your time is currently going and saying, OK, could I realistically do half an hour in the morning before work? Could I realistically do half hour? And I kind of frame it that way, like the bookends of your days, because where you probably have the most control over your own time before you start putting out fires and reacting to everybody else's agenda.

5:21and maybe I could do four or five hours, you know, one day on the weekend. And maybe it adds up to 10 hours a week, right? It's kind of just as a ballpark, like being honest, first of all, like what time do I have to dedicate to this? And then second, like what is my dream scenario side hustle goal? Like everybody's like, okay, I wanna be able to quit my job. It's like, well, let's dial it back. And I think on a previous episode, we talked about the side hustle snowball where it's like, could I cover my car payment? Could I cover my gym membership? Could I cover my cell phone bill, right? There's little milestones, there's little wins along the way, but you got to make it meaningful enough for you to keep going when the times get tough, when you're like, I'm not seeing the results right away, or you have the motivation to see it through.

6:03My hypothesis, right? Let's take somebody who is really just starting out. We use this persona, we call her Barb or Nancy, depending on whether she has debt or not. She's been a stay-at-home mom for 25 years and is now terrified and starting out on the next phase of wealth building. entry-level job, 40 hours a week, we thought, hey, you're going to have to basically just grind it out. You're going to trade hours for dollars in the initial phases. And there's a number of relatively low skill options like Uber or dog walking or whatever that can get you started. Would you agree with that hypothesis?

6:39And then how would you suggest that this person begin the journey of identifying one of these future goals? At first, it's just, I need extra money. But then it becomes, I think, something more. And there are multiple options there. How would you frame that journey for us? Yeah, you have to have that both near term, what am I going to do today? And pair that with, well, what does success look like three to five years from now? The plug and play type of apps that you mentioned, the Rovers and the Uber Eats and the DoorDash and stuff like that's, that's a really good stopgap, like limited barrier to entry.

7:12It's a skill you already have, like you can get started like this weekend, right? But your earning power is capped, right? It's a skill that almost everybody has. So it's not particularly unique or like, and even Uber is like, well, we're investing heavily in self-driving cars. Like, does this even exist in five years? So there's that, like, what does success look like five years from now? Because we tend to focus a lot on the downside risk of starting a business, of starting a side hustle. What if it fails? What if I look dumb? What if nobody cares? This is important because you want to make sure you're not taking a swing that's going to bankrupt up to you, but playing for a swing that has a meaningful enough upside that that's a win, right?

7:51It's like, if you look at somebody else who's walked that path that you're considering and what does their life look like today? Are they still grinding 80 hour weeks or do they have a little more freedom and flexibility in their days, right? That's kind of the benchmark that you can use. Okay. If I can reverse engineer what they did and apply it to my own situation, that would be meaningful. And it's hard because you don't necessarily like try and advocate, You don't need to know steps two through 10 to be able to take step one because it's like the analysis paralysis can be very real. But trying to point the trajectory in a way that would be a big win for you.

8:23I'm approaching it, again, with this lens of an entrepreneurial mindset where nine out of ten businesses fail. So the obvious response to that is not to not try businesses but to start ten businesses, right? And then one of them should succeed statistically. That's how I bring it to the table. And I think that that goal is for a lot of people when they start side hustling. Like, when I'm a 23, I did a bunch of side hustles. I was a tutor. I tutored this high school kid in math for a little bit. It was really terrible hourly rate because I had to drive there, get paid like$10 an hour or whatever it was, then drive home.

8:54It was a horrible rate, although I liked him. And then I drove for Uber. I started these businesses. And none of them really worked until things did work, right, eventually. And that mentality is, I think what I'm trying to bring to the table here is you don't really know that goal. How do you pursue a path that either makes you much more per hour or provides you something much more fun or flexible? How do I think about that experimentation flow, which is probably what most people who go down the path of listening to your show, that's probably the evolution that most of them take to get to wherever they end up.

9:28Yeah. I would argue that the tutoring and the Uber driving probably set you up, like kind of the mentality, like almost the identity of like, I'm a person who's willing to do the extra work, even if it's not like, okay, it wasn't a home run success in terms of becoming a million dollar business. But it was like almost this mental win. I'm able to earn money outside of a traditional job. And like, that's really empowering for a lot of people. Does that make sense? Of course, yes. Yes. And so the question is, I didn't do science behind that. I just tried something and then tried the next thing. Nowadays, we've got you.

10:02There's a science. There's a path. There's hundreds and thousands of examples that you've pursued there. So how would someone take that first step, but then actually begin incrementally moving in a better direction, even if they don't have that goal defined yet? Yeah. This is probably the primary skill that separates the people who take action from the people who are like perpetually stuck on the sidelines. And year after year, I run the survey and it's like half of the audience is like almost this entrepreneurial voyeuristic, like they're like, oh, that sounds nice. I mean, they're kind of like, they tell themselves they're waiting for that perfect idea.

10:39This, you know, inspiration to strike. It's like, there's no such thing as the perfect idea. The perfect idea is the one that you're like inspired enough, excited enough to take action on, to take that first step. a friend kind of likened it to your first move in a game of chess. Like, I'm just putting my pawn out into the world. I'm gonna see what kind of reaction it gets. So where I typically start is kind of this inventory of skills, interests, hobbies, like what have I gotten paid to do in the past? What do other people ask me for advice on? And we can get into the AI-assisted brainstorming sheet.

11:10But kind of where does my excitement lie? If I'm looking for that type of side hustle with more upside potential than driving for Uber or something like that. That's kind of where I start and then try to pair that with pains and problems. You could have the call it like the what sucks notes app in my phone, just like taking inventory of what other people are complaining to me about what my spouse, partner, coworkers, like what's annoying to them or what do I find annoying? what pains or problems have I overcome in my own day-to-day and trying to figure out like, okay, is there a match here where there could be a business idea on the other side?

11:49We had a woman who built a business, a pooper scooper business, pet waste removal business. She's out, she's staring in her backyard, like kind of dreading this chore. And then the light bulb goes on like, well, if it's a chore for me, if it sucks for me, it probably sucks for other people too. Other people probably be willing to pay to make this problem go away. And sure enough, they were. And like when we recorded, she had 100 weekly recurring clients and now she had other team of pooper scoopers going out and doing the work. And it was just kind of like that one using that pain point exercise.

12:18Smells like freedom. Thank you for the pity laugh here, Mindy. That actually might have been more than a pity laugh on that one. No, that was funny. Let's talk about that person, if we can, or an example like that. This person, did they start with that? Was that their first one, their first concept that they explored, or was that the evolution after trying multiple other activities that, that sucked, you know, frankly, and then got better over time, like that, then the idea for what would actually work as a side hustle appeared to them. How did they evolve to that point? Yeah. I'm not sure in her case specifically, we talked to another gentleman in a really similar business and he's like, okay, I ran a garage door company or I ran a plumbing service.

13:02And it was kind of, you know, almost arrived at the same conclusion in a different way where he's like, my wife was pregnant. We hired this, you know, pooper scooper service to come out. And I don't know why we're on the poop train, but that's just kind of top of mind for some reason. Let's evolve to the ups and downs of the garage door business. Thank you, Mindy, again. Yeah, I appreciate your pity laugh there. That was a pity laugh. But in this case, it was like, look, my wife was pregnant. We didn't have time to deal with this. So we hired the service. But we never knew when the guy was showing up.

13:32He didn't have a uniform or anything. It was like the billing was really weird. It's like the barrier to this seems so low to do better than the existing operators. And so it's like, what if we just took an honest swing at this to see if we could get some market share? And that's exactly what happened. That company is called Swoop Scoop. And they've cleaned like a quarter million yards at this point. They're all throughout the Northwest. It's like become a really, really like a multimillion dollar pooper scooper business kind of from that similar inspiration of like, is this the best that's out there?

14:06We've had people on the show saying the same thing. Like, I was trying to get my piano tuned and nobody like the people doing it or 80 years old. They just don't return your call. Like they don't. They're generally not hungry enough for the business to go after it. I think there's a lot of a lot of truth to if you could pick up the phone and respond. I mean, I use a plumbing business that's way more expensive than an individual plumber for everything but the huge jobs because of that dynamic, right? I would much rather pay$300,$400 to deal with a problem securely that maybe I could get done for$200 than I would.

14:38I think it's a great concept, and the pooper scooper business is obviously along those lines. We're kind of working through the framework here. If you're that person who's kind of business agnostic or like, look, I don't have any specialized skills. First, like give yourself some credit. Like if you've existed on the planet for any length of time, you probably have some skills and some might be worth paying for. Like psychologists call it the curse of knowledge. Like all of us, like we've been podcasting for years and years. And so it's almost hard to imagine not knowing how to do it. Like how do you structure the show or how do you produce this?

15:12it's like, you know, it's hard to imagine Einstein, like not knowing basic algebra, right? It's like, once you know the thing, it's hard to, so first of all, you know, give yourself some credit, go through the exercise of like, okay, what skills have I gotten paid to do? What other people ask me for help with all that stuff. You know, the very first tier is like that plug and play tier where it's just simple, you know, usually app based, you know, you don't have to do the marketing. It just, you know, the notification pops up. Do you want to accept this gig, do not. The next tier is what I call kind of like business in a box side hustles, where there's maybe a little bit more upfront work, maybe a little bit more upfront investment involved in like in this category, I would call like vending machines, where it's like, look, there's a proven playbook out there, you just got to go find the location, you got to do the math on the equipment financing, and it's there, you don't have to reinvent the wheel.

16:02We had another guy who was doing mobility scooter rentals. And it was really similar. Like the demand was already there. How do I step in front of that demand? And it's just like, okay, I put on my marketing hat and I have to make some upfront investment in equipment there. We had another guy who was doing like parking lot sweeping where it was like, this is an existing service that, you know, property management companies like strip malls, property managers, like either already pay for and they're happy or they're not happy with their service, like choice A or B, or they don't know that this exists and now it's your job to get in front of them.

16:36And so they're kind of like going where there's already demand or trying to create a little bit of that demand, kind of like that business in a box, like follow somebody else's playbook. I think that's probably tier two of the, well, I don't really care what kind of side hustle I start, but I just want to make some money. You know that feeling you get when checking your finances means logging into five different apps? That's why I use Monarch. Setup takes about 10 minutes. You can link your accounts and everything you own and owe lands in one clean dashboard. Banking, cards, investments, even keeping track of recurring charges.

17:07After that, you can stay on top of your money in just minutes, not hours per month. Monarch saves you time and actually helps you use it wisely. Use the code POCKETS at monarch.com to get your first year of Monarch core half off at just$50. That's 50 % off your first year at monarch.com with the code POCKETS. I'm skeptical of a lot of financial products, But life insurance isn't one of them, at least not term life. For the vast majority of you listening, term life is simply the right answer. And the smartest way to buy it isn't one big policy, it's a ladder. Your need for coverage isn't flat. It declines over time.

17:41You've got a 30-year mortgage, a couple of young kids, maybe a spouse mid-career. In 15 years, the mortgage is going to be smaller and the kids are almost launched. So instead of buying one giant 30-year policy you'll overpay for, you stack a few, say a 10-year, a 20-year, and a 30-year layer. so your total coverage steps down as your actual obligations step down. You only pay for what you actually need when you need it. Ethos is a platform that helps you find life insurance 100 % online. You can get a quote in seconds and apply in minutes. There's no medical exam. You just answer a few health questions online.

18:10You can get up to$3 million in coverage. Some policies are as low as$30 a month. That makes building a ladder genuinely fast. Get your free quote at ethos.com. That's ethos.com. slash bpmoney. Application times may vary and rates may vary. I mean, you don't have to reinvent the wheel. I think that is what stops a lot of people from starting in the first place is you don't have to come up with some brand new idea. You just have to be better than your competitors. And like the pooper swooper thing, you said they're doing like 250 ,000 different houses. Obviously, it's, you know, a whole team there.

18:49But one thing you want is rich clients. Rich clients, they will absolutely pay for your services, but you have to deliver. And I guarantee you they are dealing with somebody right now in some capacity that is not delivering. So it goes back to your what's the suck factor. If it sucks for you, it's going to suck for somebody else. So figure out what is annoying you in your life. How easy is that? Just walk around your house and be like, what annoys me today? Drive to work. What annoys me today? And you will get so many ideas of just things that annoy you. They won't all be jobs that you could do.

19:26They won't all be side hustles you can do. But I see that as being a very big inspiration piece to getting you some ideas that either are different or are the same. You're annoyed because your pooper scooper guy only comes once every other week, even though he's supposed to come every week and he doesn't wear a uniform and he sends you bills before he gets there. And I'm so blasé about this, but it's not that hard to be better than somebody else. It's not even necessarily about conquesting market share from an existing service provider. It's that the pie continues to get bigger as elderly homeowners, millennial homeowners who are really busy in the kind of child rearing age of their lives.

20:05It's like, I don't, I just want, I don't want to deal with this anymore. Like there's got to be somebody else who can come do this for me. And like you think about the elderly homeowners, I'm not getting up on a ladder to clean out the gutters or wash the windows anymore. It's like the pie keeps getting bigger for those types of like blue collar home service type of businesses. It's not even necessarily like, oh, I'm going to go take food off some other guy's table. It's like just the available total addressable market continues to grow there. I want to push back here on a couple of these concepts because I think for one of the challenges we're going to have here is the three of us are very entrepreneurial.

20:37I have no fear about starting a business. I don't have issue forming it, getting insurance, getting the website stood up, creating intake forms for clients, figuring out where those people are searching for those, putting together a marketing campaign that's creative and moving. Like that's an overwhelming body of activity to many people who are thinking about a side hustle, right? It seems like, okay, that's like a checklist to complete. That'll take a couple of days to try out to maybe us as folks who have done a lot of entrepreneurial experience, small and large businesses. But for someone who's just starting out, that's a step, I believe that's beyond what we're talking about here.

21:13And they're going to be more like, well, I just want to make some money in the next month. That is good. And Uber, I understand I can drive for Uber and get all that set up and I'll make maybe 10 to 20 bucks an hour, depending on how good I am at putting myself in position to get demand surging or whatever. But I'm thinking, what are other ways to get that first step going? The point I want to get across with today's episode is it starts with driving for Uber or the equivalent. Then it moves to optimizing surge demand for Uber. Then it moves to this kind of like next level, more realistic skill for you.

21:50Then it moves to a business in a box. Then maybe you hit a nice winner, like a multimillion dollar pooper scooper business. But what's that like realistic first and second step here? Because that's what I think is more tangible. People can feel on the journey. I think it's going to be much more representative of the typical side hustle journey than these big garage door businesses, even though the garage door can be remote first. Maybe a helpful lens to look at it through is Nathan Berry has this framework he calls the ladders of wealth creation, where he's like, ladder number one is working a job.

22:28It's trading time for money. It's simple. It's like where almost everybody starts. And for him, he says, like, I was flipping burgers, making five bucks an hour at Wendy's. That was my first job. You know, tier two is that freelance service. And it could be, you know, Uber could be under this bucket or DoorDash could be under this bucket where it's still time for money, but it's like, you're, you're kind of on your own, you know, maybe in this case, the apps are delivering you customers. And like, maybe a step higher on the ladder is, well, I'm doing my own marketing for customers here, but I'm still doing a skill, solving a problem and getting paid for it, right?

23:00It's still kind of like time for money. Ladder three was, you know, how do I productize that in some way where it's like people can buy the solution without necessarily having to talk to me, they click a button on a website, and then either I deliver the very packaged service, it's like, I will design you a website with five pages, or I'll do your LinkedIn ghostwriting posts for a month, or, you know, something, you know, know, set deliverable, set price, and either you're delivering yourself or now you've started to build kind of a little agency. Maybe you have other people on your team delivering that service and that could be on ladder number three.

Read the full transcript

23:35And he says, you know, ladder four, where a kid, the software company plays is, you know, software services, it's marketplaces. It is, you know, more complex businesses where it's like much higher level of skill to build. And his argument was like, look, you can skip some ladders, but you can't skip learning the skills along the way. And I think that's the point that you're trying to make is eventually, like maybe I would love to have this million dollar business. I'm still going to have to learn the service based skills, the customer service, the billing, the marketing, all of the little steps along the way.

24:08Like you can't skip those even if I want to skip to another tier. Am I on the right track there? Yeah, absolutely. And so let's take somebody who's starting out and is not going to move up those next tiers. What are some inspirational ideas that we can get started with or examples that you have that are not pooper scooper big businesses? But, hey, you're going to make$12 to$20 an hour doing the basic apps. Here's ones that make$25 to$50 that might be accessible to you. What are some of the ideas there that you've come across? Gotcha, gotcha. Have we talked about ShareTown on the show before? No, I don't think I've heard of this.

24:40No. Okay. This is a really interesting one that kind of came across my desk a few years ago. So, ShareTown is this company that is the reverse logistics provider for, you know, bed-in-a-box mattress companies, for exercise equipment, for, I think they do, like, pizza ovens. Like, basically, like, a direct-to-consumer brand that's selling something big and bulky. They all have, especially on the mattress side, they all have, like, the, you know, 100-night better sleepers free guarantee. And, like, 7 % of those mattresses end up getting returned. Like, you know what? My sleep wasn't any better. Take it back.

25:13I don't want it anymore. So the mattress company can't take this back or they don't really want to take it back. They can't sell it as new. So they partner with ShareTown to handle these pickup requests. And rather than just landfilling it, they say, well, you can resell that into your local marketplace, clean, sanitize it, whatever. Mark it down for half off for the normal retail price. And because you're a private party seller, it doesn't really damage the brand reputation or anything like that. you know, ShareTown then partners with hundreds and hundreds of local reps around the country to facilitate these pickup requests.

25:46Like my wife and I, we bought some mattress a few years ago, like before I even heard about this company and they came, they picked it up. They had a little Honda Pilot with a little trailer thing on the back. And this, I think it was a husband and wife, like you could tell they had done this before, right? They had this mattress in and out, folded bag package, put on the trailer in like three minutes. And we're like, dang, that was I was impressive because this was their whole gig and they would go around and do these pickup requests. And the different ShareTown reps that I've talked to say, look,$150,$250 per flip is kind of the target here.

26:20And it's going to be done, you know, nights and weekends. It could be done as a side hustle. We've talked to a few people doing it full time, making several thousand dollars a month. But that's one where you probably have a little bit more higher earning power. You do need to have transportation. You do need to have storage to be able to hold on to these big bulky items, but definitely higher earning power than a lot of your typical side hustle apps. What about some item activities or items that don't require heavy lifting or big physical exertion? Because you mentioned blue collar for a good chunk of these.

26:49But scoop and poop is, you know, after probably the third hour, probably fairly physically demanding to a certain point, very unpleasant. You know, moving mattresses, you know, can involve heavy lifting or, you know, I presume that that job comes with the occasional client who does not put it out nicely on the front step and you have to navigate a bunch of stairs and all those kinds of things. Those are heavy. You can make money doing this, but it is work. You got to be willing to do it and have a partner to lift these heavy things. One of the more popular ones lately that is 100 % online is kind of in this realm of AI data training.

27:27So the one that I tested was called Remote Tasks, like Remote Tasks, but there's also data annotation. There's also one called outlier.ai and where this is kind of helping the large language models figure out which prompt is best. And if you're anti-ai, obviously don't touch this one with a 10 foot pole. But in my experience, it was like 15 bucks an hour, fully remote. And if you have specialized skills in programming, it could be like$45 an hour. That's one that might be a little more interesting to test fully from home. My experience, really tedious. It's like, oh my gosh, the onboarding was, it took several hours and it was like, oh, am I ever going to get through this?

28:05I got to do it. I got to do it to be able to report on it. But then even the actual work is like, well, it's just more of the same. It's like, which prompt do you prefer? Like, did this answer the prompt? Did you follow the instructions? Like, yes, no. And it's like, how would you do it differently? It's like, okay, you know, I can do this, but it's, you know, it checks the box for being, you know, fully remote, something you can do evenings and weekends. Some of the ones that I was thinking about where we had a baby, you know, last year and we had a night nurse come one day a week, right? Cause we're like, we just want one night of sleep for the first few months.

28:35I can function if I just have one night. Yeah. Yeah. It's amazing how much better off you are after because some, you know, some nights you can trade off or whatever, but just have one full night for both of us to sleep. And that was like 600 bucks for each night. And they came and they, they slept in a bed for most of the night and woke up for the baby. That was the requirement with it. it was through an agency. We tried to hire one directly. And when we asked for, hey, we want, you know, a couple of things here. First, like you agreed not to be using alcohol or drugs during the arrangement here.

29:08And that ended up not being a problem for this person to sign the agreement with that. Fine. You know, we're going to go with this agency or whatever. But I think that the direct relationships, because we had a bad experience with the babysitter once that did that. And we were never going to go through that again. Stuff like that seems like, oh, if you're willing to work and put in the sacrifice. You don't have to lift heavy mattresses, but you do have to show, there are opportunities to show up on site and do those types of things that are not necessarily fully remote. Do you have any more like that, where you can make really high dollars per hour without physical labor that's involved?

29:41That sounds like a pretty good gig. If I can make 600 bucks a night and maybe they're obviously they're splitting that with the agency, but even if it's half of that, 300 bucks to wake up a few times in the night, like that's a pretty good gig. Oh, my gosh. Yes. This is like and you're really providing a service for folks like us like that or that were that really needed like one or two good days. Like it's hard to lead a company when you're waking up throughout the middle of the night a bunch of times. Right. Scott, you called her a night nurse. Was she actually a nurse or is this something that anybody could do?

30:10I'm assuming that the service will perform a background check and do all of that. But do you have to be trained as a nurse? Because I can wake up in the middle of the night and feed a baby and then put them back in the crib. I mean, I did that for free for four years. There were various criteria that I do not think are particularly onerous, like infant CPR, right? Like some of those things. I can't remember. I'm stretching back a year for this. I probably should have looked that up. That's what I was going to is like, if you're willing to sacrifice, like there is a real sacrifice. You're going to someone's house.

30:41You're going to stay up. You're going to be woking up multiple times throughout the night. Your sleep is going to be shot. That is going to happen. But you're also earning really good dollar per hour, depending on where you're at. That's more like where I was wondering if you're willing to sacrifice, but just physically can't lift things or get on a ladder and do Christmas lights or whatever. I think the broader strategy here would be to find those local agencies, the night nurse agency that you ended up going through and asking, well, how could I get added to your roster of available service providers?

31:11because then kind of similar to Uber, it's like, well, the agency is doing the marketing for you. You're not expected to go bring your own clients. They kind of say, okay, this is your assignment. This night you're going over here or kind of a regular weekly thing until this baby grows out of this phase. So that's probably the strategy that I would go for. If that's the service I want to do, who are my target customers already doing business with? And it's like, in this case, this agency that shows up in the search results and kind of going through it. maybe the AI tools would be able to help brainstorm.

31:42What are some of those off the wall or unthought of services that are out there? Because like typically in the online world, it would be web design, ghostwriting, copywriting, graphic design, that type of stuff. But in the offline world, we talked a lot about these blue collar services. But to your point, it's like, it could be something as simple as pet sitting or night nurse, you know, something where, okay, yeah, I'd be willing to sacrifice one night a week to make an extra 300 bucks. Yeah, I mean, that's a big chunk of change right there. And I looked it up. It's there are night nurses, but there's also night nannies.

32:12We might have done that. Yeah, that might be using the terms interchangeably there. I'm not sophisticated at this point on the nuances in those terms. I mean, that's not something that I ever considered. But as when I was in my 20s, I could get by on no sleep. So I could have totally done that and, you know, cuddled with a cute baby and then put them back down again. Like, that's a great side hustle, Scott. Oh, this person was this person knew what was up to like they were like they arrived on time. They left on time. They knew exactly what the things were. They're like, I'm doing this. I can't do these.

32:43This is why. This is how things need to be set up for me. This is where things need to be. It was great. And it was like, thank you. We actually felt way better about that because this person clearly had just been there and done that a million times. And taking into account, we're talking about Barb and Nancy. Both of these people are fictitious people who have recently been divorced and they are starting from scratch. They were both stay at home moms. So they've already done this job for free like I did. And now they can go and do this again. Yeah, it's going to be a little difficult at first to get up in the middle of the night with an infant when you're used to sleeping through the night.

33:21But I think that that's a side hustle that they could thrive in. And I wish we would have talked to Nick before we had recorded that show because that would have been great to suggest to them. Maybe Mindy, going back to your point, The query that I might punch in or ask ChatGPT about would be, well, what are the services that affluent families are paying for that would really surprise you? And this might come up on that list. And then you can kind of reverse engineer, okay, that sounds interesting to me. Number three sounds interesting to me. Are there any agencies that provide that? How can I add myself to their roster in that case?

33:56It's kind of the same strategy my wife and her partner used for their wedding photography business. It was like, hey, we shot at a handful of different venues. We really like this one. Hey, email the coordinator, email the person, your contact person there. It's like, what does it take to get on your preferred vendor list? All of a sudden, you cut through all the clutter. The brides are going directly to this venue. Hey, who are your recommended photographers? Boom, boom, boom. Here's the top three. And it's like, all of a sudden, all the other marketing channels kind of faded away because like that was driving the bulk of the clients.

34:23Yeah. Chris Hutchins from the All the Hacks podcast told this story about how he had hired somebody to cook for his family. I have the recipes. I want you to cook this recipe this exact way. My wife and I don't have time to make these recipes, but these are recipes we know our kids will eat. They found, I think it was a stay-at-home mom who would cook these meals for them, deliver them to them. And she batch cooked them. She wasn't delivering them hot every evening. Here you go. Your food's already cooked. All you have to do is warm it up. You know your kids are going to eat it. And Nick, you have two kids.

35:02Scott, you've got two young kids, so maybe they haven't discovered that they can be picky about what they eat. But knowing that your kids are going to eat the food that's on their plate is a huge burden off of your head at every dinnertime. And when you don't even have time to make the meal, having time to make sure they eat is even less available. Yeah, well, it's just the decision fatigue of like, well, what's for dinner? The meal planning time, all of that. Another one here is occasionally, like my wife and I would love to go on a trip overnight, right? And the best way to do that is during the week.

35:36And our kids are in daycare. Can someone watch our kids, pick them up, put them down to bed, drop them off in the morning and do that? That would be a wonderful service that we've had a lot of trouble hiring for. But that's gotta be a dream gig for somebody, right? Somebody shows up at our house, puts them to bed, watches TV for a few hours, goes to sleep through the night and drops them off at daycare. There's got to be services out there that can do that. Now we can do a trip, just the two of us, for that. Those kinds of opportunities are the ones that I'm thinking are out there for folks that are on.

36:04I don't need a big skill set, like basic references and those types of things and show up on time. And I'm confident in your presentation. Those are the things I need, but there's a basic trust there. I just typed into chat GPT what Nick said. what are the household services affluent families are paying for? And there's meal prep and all of this other stuff, but household management or family assistant, this certainly falls into that, Scott, but Barb and Nancy have been unpaid household management and family assistants when they were doing it for their own family. And now they could do it for other families.

36:40The key there is affluent families, because you definitely want rich clients when you can make somebody's life easier and they have an abundance of money, but not time or an abundance of money and not an abundance of ease of life, making that easy for them. I mean, somebody listening to this now needs to start a company that manages household managers and family assistants and like connects wealthy families with them. Oh, Scott, you've got some time. You said you're no, you have no problem starting up a new business. Start up a business and hire these household managers and family assistance. Well, my business is interviewing Nick for these ideas on this.

37:16It's funny, we had a woman last year, that was her business. It was a virtual house management service. And it was like, I'm not going to compete with, you know,$5 an hour virtual assistants overseas. Like, I'm going to intentionally position this as a house manager for busy parents, you know, busy affluent parents, because it was, I forget what she was charging, but it was, it was not cheap. And so it was just kind of like, we'll figure out the summer camp calendar for your kids, or we'll do the meal prep, and maybe even we'll coordinate the Instacart or whatever to come and bring it all to your house.

37:48It was like, it was a pretty smart idea. And she'd grown kind of a roster of sub contracts. She started out doing it herself. I think she started out doing it herself, but then eventually brought on other team members that she trusted to be the fulfillment side. Yeah. And I'm mentioning Barb and Nancy specifically because they have been stay-at-home moms and in air quotes, don't have skills. They're not going to go out and get a job that pays$250 ,000 a year today because they don't have the resume that would support that. But this isn't just for recently divorced women who used to be stay-at-home moms.

38:25All of these jobs are things that anybody can do. Once you get into, are you willing to do reasonably hard physical labor? There's got to be really good arbitrage opportunities in your time there if you can get creative, right? That one's easy for me conceptually, right? Like hanging Christmas tree lights, cleaning windows, picking up mattresses and moving them from one point A to point B. I'm sure you've heard thousands of those at this point, Nick, from your community across those examples. Where's the one where I get to mostly sleep and wake up a couple of times to help a baby? Or like, I'm willing to be there.

38:53I'm willing to sacrifice. I just can't. I'm not willing to put my body on the line. Yeah. Moving a bed is hard. Yeah. Yeah. I think these are a good starting point for sure. Give us some more tools that you've developed over the years. I think you have a great AI prompt and spreadsheet and those types of things. What are some of the tools, if you don't like these specific suggestions that we have here to continue to generate these ideas that are worth exploring? Yeah. Do you guys want to run through? You guys want to be my guinea pig here. We can do a test, a live test. This is the AI-assisted brainstorming worksheet.

39:24If you ask a general AI, what are some side SLIDs, you kind of get general responses because that's the articles it's pulling. It doesn't know anything about you, right? But if you can feed it just a little bit of information, then you're going to get way, way better results. So if you guys want to, Scott or Mindy, I don't know, it's probably going to come back with like host day real estate and money podcast, but we can give it a try. Let's do Scott. Scott, what are you good at? You are good at running a business. You are good at making vibe coding. This is harder than it, than you, you think.

39:58What have you gotten paid to do in the past? My skills include, I've developed a CEO toolkit and growing bigger pockets from X to Y, a hundred thousand members to 3 million between the years 2014 and 2024. It's going to be like, why do you need a side hustle? Okay, okay. Let's make up somebody. Let's go back to Nancy or Barb as the example, right? Okay. So Mindy, what are some of Nancy or Barb's skills here? She's a stay-at-home mom who has been out of the workforce for 25 years and feels like she doesn't have any skills. Yes, because all of the stuff she's doing is like second nature. So she's a good cook.

40:37She is great at managing multiple different schedules, like different calendars, because she's got to get her daughter to ballet and her son to football and then get everybody home in time to have dinner. So she's good at multitasking. She's good at remembering people's names, which is a skill. Let me tell you, that is a really good skill. Her day job is stay-at-home mom right now. What has she gotten paid to do in the past? Well, she hasn't really gotten paid for it, but I think that this is a really important thing to note that the management of an entire household, paying bills on time, taking the dog to the vet for annual shots, taking the kids to the pediatrician for their annual checkups.

41:24Those are soft skills, but they're also, she's great at sourcing things because her daughter has extremely tiny feet. So she needs to get ballet slippers in a baby doll size. Okay. It's good to say, so we're saying hard to find products. There we go. That's a better way to phrase it. What does Nancy enjoy in her spare time? Nancy's super good at showing up on time and is capable of appearing very professionally, which is really so hard in some of these areas. I mean, you don't want to hire somebody who doesn't show up on time and is not appearing professional. Whew. That is a really good point.

41:56I mean, your personality is a great feature of you, even if you don't think so. or don't realize it. Nancy's hobbies include knitting and cooking. She really loves to cook. She loves to price match at the grocery store to make sure she's getting the best deal on all of her groceries. Nice. If money were no object, she would like to go to the symphony more frequently and go on bike rides. Not the Broncos game? Not that last one. Nick's up in the Pacific Northwest, so he's got a team going to the Super Bowl. We're doing it. Kids are very, very invested into the Hawks right now. I'm not even sure I'm going to watch the Super Bowl this year.

42:36Oh, you got to watch the commercials. Yeah. So here's a random, super random side hustle aside. I'm like testing this company called Media Probe, where they send you a little like sensor you wear like on your palm or you hold it. And they say, here's a TV show that we want you to watch. And what triggered it was the first one that they assigned to me was like the best Super Bowl commercials of the last 10 years. Watch this and we're going to measure your biometric response to this and we'll pay you five bucks after you watch this and answer a little survey. So I'm very curious to test this out.

43:08It's like, I love the Super Bowl commercials. Anyways, you're going to pay me five bucks to do this. So not a great hourly rate, but a random side hustle that I'm playing around with. And is it only$5 or do they give you different amounts for different shows? The two that they've sent me so far have both been five bucks for an hour of programming. Okay. Okay. When I was a kid, what did Nancy love? Nancy really loved being outdoors. She loved riding her bike and playing with her friends. She's not a shy person. Nancy sounds suspiciously familiar. The third component to this is what comes naturally to you.

43:41And sometimes that can be difficult to answer. So the way to flip it around is, well, what do other people irrationally suck at? And sometimes you'll see people struggling with Excel. They'll be like, they have a list of numbers. And we're like, our friend literally was doing, they're like adding up the cells, like on a calculator, like in their hand. It was like, oh, did you know that there's like a built-in formula that will do that for you? So, you know, what do other people irrationally suck at? It's kind of the reframe for this perceived expertise part. Okay. So Nancy is very compassionate and very empathetic.

44:15People often ask her for help with very difficult, emotionally difficult tasks because she's good at that. She's very empathetic, but she can also compartmentalize and just get the stuff done. Time constraints. She works a full-time job. So let's give her 10 to 15 hours to do this right now. The full-time job, is it like traditional normal business hours? Nine to five. And how much does she want to earn from her side hustle? She would be delighted if she could earn$250 a week. So$1 ,000 a month. Nah, give her 30 bucks an hour. That's a more aggressive target, I think. Then she'd be even more delighted to get that.

44:55All right. A thousand bucks a month. I think that would be, that would be a great win. And so what this does is it magically, you know, going back to Excel skills, it magically concatenates all of this into this chat GPT prompt that you can copy and paste into chat GPT or the AI of your choice. Okay. So we paste this in to chatty and it is going to come back with some responses for us that I think are much more personalized, much more telling than kind of just a generic Google search or generic prompt for, hey, give me some side hustle ideas. To your point about like this house manager, like that's going to be the first one that comes up.

45:31It's like, yeah, this is the cleanest path that says to a thousand bucks a month. It's funny because that mental load was the exact phrase that the virtual house manager that we had on the side hustle show talked about. We want to be your mental load assistant. Oh, that's great. Okay, so that's suggestion number one. Suggestion number two, crisis concierge, difficult task helper. I need help when life feels overwhelming. I don't know if I love that one as much. Appointment and care coordinator for seniors, high demand, low competition, big trust premium here. That's really interesting. I never thought about that.

46:05I like that a lot, actually. That's probably a nice big market that's going to grow over time. Anything senior care, I think this could be a pretty big one. Household ops manager, name it boldly, is the COO of your household. I like that tagline. That's kind of cool. This is really similar to the first one. Yeah, but these are all skills that both Barb and Nancy could do easily, whereas they are in their 50s and maybe walking dogs when they live in Wisconsin and it's icy all the time isn't the best choice for them. Yeah. And what is cool about this is that it gives example tasks, but it also gives example pricing of how much do you think an affluent family might be willing to pay for this just to relieve themselves of some of that mental load burden.

46:51And it says, hey, this could be easily worth$250 to$400 per month. And now it's like, okay, now I just need to get four clients or I just need to get three clients. And now I'm at my goal. And I think that's really helpful. Specialty grocery and hard to find product sourcing was suggestion number five. you know, for diet specific foods, that might be kind of interesting. Like if you have dietary restrictions in your family and you're having trouble, like I might pair that with kind of like a meal planning or even meal prep type of service where you know, it's going to be vegan, gluten-free dairy, like whatever, you know, the dietary restriction is going to be, that could be interesting or a specific, you know, weight loss, intentional diet that you're trying to follow for their family.

47:32Suggestion number six is a knitting business on Etsy. I I don't know. That could be a little more challenging. But if you're going to be knitting in your spare time, maybe you put some of your patterns up or some of your stuff up there for sale. Yeah. I had a friend who, Rose, I'm talking about you. She knit at the stoplights. She would keep her knitting in her lap and she would drive. And then when the stoplight hit, she'd pick it up and knit. She loves knitting that much. So she was a pattern tester because you have to make sure that the pattern works, I think for like a magazine or something.

48:04And she got all these free patterns And I think they sent her yarn and needles too. And that was an awesome side hustle for her. Can we adjust this prompt with my thought? Because I'm still stuck on it. This is a problem I always have. But the overnight babysitting or weekend babysitting component, can you ask a follow-up? Hey, consider night nursing, overnight babysitting, and weekend babysitting. I'd be really interested to hear what that looks like for this person. Because I'm not trusting the local high school kid as great as they are. And they're busy on the weekends, a lot of them, right?

48:35like a high school kid with that particular activity. Yeah. So it's kind of like defaulting to like my local Seattle area, but who knows where Nancy lives. But it says, well, there is demand here. Here's some overnight babysitting could earn 100 to$250 per night. So you do that four nights and you're at your income goal. Or just on the weekends. Yeah. Yeah. She's working her entire Monday through Friday and then she does it on Saturday or she does it on Friday night because she still gets to sleep, right, Scott? But she just has to wake up when the baby wakes up. My kids go to bed at 730 to 8 and they sleep through the night.

49:10If you want the infant, you could charge more for sure. That's waking up through the night, you know, in the early days. But once the kids are sleeping through the night, you know, then it's a very different job, I feel like, because you're basically, you know, like there's a chance something goes wrong. That's why we're going to want somebody really responsible in there. But most nights they just sleep until the morning. is more than just like the side hustle listicles that, that I've published dozens of is it kind of gives you the next action step. Like if this sounds interesting to you, if you take on four or five clients and make 1500 bucks a month, like here's what I would do next, right?

49:43It tells you to get your certifications. It tells you what you might even do for marketing. It says like, okay, I might pursue, there was some note on here, like, you know, post in parent groups on Facebook or start to like network on next door or, you know, even on platforms like care.com here. So it kind of gives you kind of the next marketing steps. And then you can kind of have this conversation of like, you know, how should I market this service? And once you're good, Scott, would you have recommended an excellent night nanny to somebody else in your neighborhood? Once you had an experience with somebody who was amazing?

50:19That's it. What you do is you say, after you've delivered a good experience to the person, they're clearly happy with it. You say, hey, would you mind sharing your review with me in your neighborhood's Facebook group or your Nextdoor app or whatever? Just share that in there. And you ask that every time. You're going to get more business over time for some service like this, right? Yeah. With trusting somebody with your kids. And Chad even came back with that right away. Look, here, marketing matters less than trust. I think that's a really wise line for it to say. And we've had some guests kind of say something similar.

50:53This is a guy like not doing anything with kids, but he was doing college admissions essay prep consulting, like a super, super niche service. And he's like, you know, I don't do any social media. Like, right. I have one strategic partner who does other like college admissions consulting and she hates the essay part. So she just refers business to me. It's like, that's all it took, you know, to build this six figure like little side hustle consulting business. People are happy to recommend people that they have worked with that they love. But when it comes to your kids, moms talk and moms will talk mad smack about you if you're not good.

51:24And they will absolutely sing your praises when you are good. So the moms get together. Oh, it was I have so many great things to say about my daughter's night nanny. It says it right there. What does it say? GPT is like, he's scrolling on the screen and he's like, chat GPT is making your point right here. I mean, we will talk. The moms will talk and we will absolutely recommend. Now I've got, I'm the older mom in my neighborhood. There's a lot of little babies in my neighborhood. So my kids are the babysitter. And my friend Sarah is like, oh yeah, hire Mindy's daughter, Daphne. She's great. Hire Mindy's daughter, Claire.

52:04She's great at babysitting. So they have a ton of babysitting just in the neighborhood. Those moms talk to moms in other neighborhoods and it just kind of grows and spreads. So if you're good, your name will get out there. And the same thing with household managers and crisis concierges. Is that the plural for concierge? Okay. So Nick, that was an awesome Google Sheets file that you shared with us. Where can our listeners find that? SideHustleNation.com slash BP money, and you'll be able to download it for free there. Woo-hoo. Thank you, Nick. That is awesome. For all of our listeners, if you're thinking about a side hustle, that little AI prompt is really, really helpful to kick out a bunch of different ideas for you.

52:48And, you know, take your time with it. My skills include, start thinking of it now and then enter it in and use it over and over again. It isn't a one use only thing. Use it over and over and see what you can refine. Oh, these are great ideas, except I don't want anything to do with cats because I'm allergic. And then it'll spit out a whole bunch of other things. AI is kind of crazy how good it is. Think of it as a starting point, a starting point of the conversation for brainstorming, where you can be like, you know, on second thought, I'm already trading time for money at my day job. I'm willing to invest something.

53:20Like, don't show me any service-based businesses or don't show me any, you know, client work type of businesses. And it'll come back like, oh, here's some media-based businesses or content-based businesses that you could try instead. Yeah. And like, I don't want, how do I not compete with minimum wage high school kids, right, that are doing this kind of thing, right? That's going to be another challenge for some of these. And the way to do that is be that next level professionalism, the service that they can't provide, the consistency. Those are all areas to look, I think, for those things. But I think this is fun.

53:49And I think this is a great starting point here. And I think the challenge is how do you take some kind of action, even if it's making minimum wage, if you're interested in this or something very small, but then evolve quickly. to something that is actually generating a better per hour rate, something that is more scalable, something that is more in the true business world and treat it like an evolution. That was the big thing I wanted to come in with today. And it sounds like this is a great starting point for leapfrogging that minimum wage first step here is using your prompt and using that to form a better hypothesis than you might otherwise have come up with.

54:25Nick, where can people find you online? We'd love to have you tune into the Side Hustle Show. You'll find it on all your favorite podcast apps and YouTube. And then check out the brainstorming prompt. Again, SideHustleNation.com slash BP Money to take a look at, start playing around with that and see what kind of ideas it comes up with for you. Nick, how many episodes do you have now on the Side Hustle Show? 720 something. Yeah, 720 episodes with all different types of side hustles. There's, if you can't find an idea from Nick's show, maybe side hustling isn't for you. It's almost been 14 years.

55:01Let's make this year old. 14 years, holy cow. That's awesome. Nick, thank you again for your time. It's always a delight to talk to you and we'll talk to you soon. Cheers, thanks. All right, Scott, that was Nick Loper from Side Hustle Nation and the Side Hustle Show. What did you think of his amazing ideas for how to choose your next side hustle? I thought it was great. And I think I'm gonna keep beating this drum a little bit around entrepreneurship and fire because, you know, immediately Nick's brain goes to all the business opportunities. Here's how to do this. Just put some, figure out how to get in front of the demand.

55:33It's, it's running a business. It's this entrepreneurial bug that some people, I think me, you, Nick clearly have, and other people don't. And it's totally fine not to have that. And that's why I was pushing so hard on what are jobs that don't require side hustles that don't require this like true business mindset that are just more like I can just show up and I can get paid a much fairer, much higher rate per hour with even basic skills if I'm willing to sacrifice, but not necessarily sacrifice my body. That was the next piece, right? If you're 24 and you're willing to sacrifice your body on the weekends, you can make a lot of money, I think.

56:08If you're, you know, and you're willing to pick up heavy things or move them or get on ladders, I think there's a big opportunity there. That's obvious, I think, relatively speaking. But I think that the bigger question is how can somebody who doesn't have that same desire or ability make money? And I thought there was a really good discussion around that. I do too. And I think it's really, really important for you to be honest with your skills, your time availability, your personality, your physical strength. Scott, you might not want to move mattresses, but you absolutely could move mattresses.

56:41Whereas I can probably get by with it. But, you know, there's a lot of people who like that's not an option. Mattresses are heavy. They're awkward. The share town did exercise equipment. I am not moving a treadmill. In fact, I have a treadmill in my basement and I did not get it down there. We had to have somebody come and help Carl take it downstairs. Oh, man, watching the guy move the treadmill was unbelievable. Right. I can't do that. And I'm I mean, maybe I could do that, but I'm a power lifter at this point. Right. I'm an amateur journeyman power lifter. And so that that's those things can really get big.

57:13and very, very heavy. So that like share town might be awesome for you if you're six, eight and weigh, you know, 300 pounds of solid muscle. But you know, that might not be a great side hustle for the four foot eight ladies in our audience who weigh 80 pounds. There's lots of different options available for side hustling. I love his AI assisted side hustle brainstorm document or worksheet. Again, you can get that at side hustle nation.com slash BP money. Download that for free, it is a great starting point. And then once you're into the AI, it'll spit out some ideas. And then you just refine. Like we said, I don't want to do a service related.

57:52I don't want to do a physical job or, you know, I want to do more of this. It's so easy to just get these ideas. And then you can really start thinking about and finding and pinpointing something that's going to be a great fit for you. Because the side hustle that you hate is just like a job that you hate. You don't want to do it at all. I love it. I'm looking forward to the next review for the BiggerPocketsMoney podcast coming in saying, I've listened to BiggerPocketsMoney since the very beginning in 2016. And now I quit my job and shovel poop for dog owners three to four days a week. So that's the big takeaway there.

58:27All jokes aside, there are lots of creative businesses. And if you can find activities that your neighbors, friends, family, peers don't like to do and want to do them for them, I think there's a big opportunity. especially if you're willing to humble yourself and do the work that nobody else wants to do. All right, Scott, should we get out of here? Let's do it. That wraps up this episode of the BiggerPocketsMoney podcast. He is Scott Trench. I am Minnie Jensen saying, after a while, crocodile. If you've been putting off life insurance, I get it. The old process was miserable. Phone calls with an agent, a nurse coming to your house for a blood draw, then waiting weeks to find out what you'd pay for.

59:00That friction is exactly why so many people who should have coverage don't. Here's what I believe. Most BP money listeners need term life, and the right move is to build a ladder. A few term policies of different lengths stack together so your coverage steps down as your mortgage shrinks and your kids get closer to being financially independent or you get closer to hitting your financial independence number. The thing that makes that practical now is Ethos, a platform that helps you find life insurance all 100 % online. Same day coverage, no medical exam, you just answer a few health questions online.

59:31Up to$3 million in coverage, some policies as low is$30 a month. So building a two or three layer ladder that used to take a month of appointments is something you can knock out before your coffee gets cold. Get your free quote at ethos.com slash bpmoney. That is E-T-H-O-S dot com slash bpmoney. Application times may vary and rates may vary. There's a certain set of challenges that come after the financial ones are mostly solved. Questions about what comes next, how to think about the life you're building around your wealth, not just the wealth itself. Most people find that they don't have anyone to talk to about that part.

1:00:03James Keefe spent 20 years in pharmaceuticals building toward that stage. When he found Long Angle's community, something specific resonated. Here's what he said. It's a community of primarily first-generation wealth builders. We all feel like we've gone through some sort of rite of passage. You lend trust a little sooner with that. It's clearly a group of people that also care about you as a person. Long Angle is a vetted community of 8 ,000 plus entrepreneurs, executives, and investors, mostly self-made, all navigating the same complexity on both sides of the financial equation. Membership is free for those who qualify.

1:00:34Apply at longangle.com slash money. That's longangle.com slash money.

From the publisher

How do you choose a side hustle that actually makes money instead of wasting your time? In this episode of the BiggerPockets Money Podcast Nick Loper from Side Hustle Nation breaks down exactly how to find the right opportunity by aligning your skills and interests with real market demand.

Whether you're looking for low-skill options to get started or high-paying side hustles that don't require heavy lifting, Nick explains how to identify opportunities in everyday problems, set realistic income expectations, and use AI to brainstorm ideas tailored to your specific situation. Learn why most side hustles fail, how to avoid common mistakes, and the proven framework for choosing something that will actually generate income.

This Episode Covers:

  • It's important to take an honest inventory of your available time for a side hustle.
  • Setting realistic goals for your side hustle can help maintain motivation.
  • Identifying your skills and interests is crucial for finding the right side hustle.
  • Look for opportunities in everyday problems that others face.
  • Low-skill side hustles can be a good starting point for many people.
  • Market demand is essential; if a service is needed, there's potential for success.
  • Building trust and reputation is key to gaining clients in any side hustle.
  • AI can assist in brainstorming side hustle ideas tailored to your skills.
  • Creative solutions for busy families can lead to lucrative side hustle opportunities.

And SO much more!

To go beyond the podcast:

Connect with Nick Loper:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

More from BiggerPockets Money

All 199 episodes
The Ultimate Guide to Finding Your Ideal Side HustleBiggerPockets Money · 55 min
Listen in VO