From Survival Mode to Self-Mastery

0:00Brendan:If I use drugs, what's the outcome? My dad used drugs, he sold drugs, he died.

0:09My mom used drugs, she died.

0:13Brendan:My brother, even though he was a victim of gun violence, he was still in the streets. So he died. I just knew right away, like, I'm not doing those things. So it was an easy decision. I just, I wasn't deliberating. You know, it was just like, all right, that ain't it.

0:35Welcome back to the BILF pod where authenticity trumps authority. My name is Mara Dorn and we are here at the BILF pod with Mr. Brendan Boyd. But before we begin, do you even know what a BILF is?

0:47Brendan:Listen, I think it's a boss I like to follow. Yes, you know, you should hear the crazy shit that comes out of people's mouths. What'd they say? Boss, I'd like to, you know. Oh, really? I mean. Yeah, that makes sense. Whatever. Listen, I'll be a boss. Whatever. I like to follow, though. But I'm so excited that we have you here today. Brendan Boyd is a entrepreneur. Yes. You also are a productivity coach. You have your own podcast. You're showing people how to make money and monetize, utilizing podcast strategies. I mean, you're really a jack of all trades. The productivity thing, I don't know if I'm coaching that.

1:19Brendan:I think that's more like lifestyle. Okay. Listen, I see your videos. That I have seen. I've seen your videos. They look dope. It looks like you're living life over here. So you must be doing something good. You are the founder of Imperfect Action Media as well. So you have a whole array of just all kinds of leadership skills. You have all kinds of things going on in your life right now. But I really just want to dig deep right now and start from the beginning because your story is so interesting. and I think the most important thing that people don't know is they see the after product. They never know the behind the scenes and the story of what took you here and how you are here and what motivated you.

1:55So do you mind if we dig deep at first?

1:57Brendan:No, we could definitely dig deep. I would love to do something different though if we could start. I feel like people don't know me yet. So I feel like they may not be as interested in my story unless I give them some value first. so I definitely want to give some value and allow me to earn people's viewership I love that you're teaching me too because I'm new to the game also so we're just gonna you just gave me a good nugget yeah let's do it so like if I could give anything just off the rip what I realize is like right now we're in a heavy content space this is like the content economy so we're really in abundance land right now yeah so literally everything that we see around us is money i i don't think that previous to the time that we're in now you would just be like oh that's a chair yeah it's like no you can make money with that chair absolutely because you can resell this chair right you could drop ship this chair you know you know i'm saying somebody somebody right now probably needs a chair but they just don't know that chair exists right so there's just there's just an abundance an array of an opportunity that we can monetize whether it's you know your ip things that you know things that you're willing to learn right so i'll give an example like yesterday um i was just shooting three street interviews i can give a break i i can give a crazy play how someone can make 25 000 just off of like street interviews but anyway uh me and two of my uh friends we were we were shooting street interviews um and i had a client in town so i was on the street talking to people yeah on the street talking to people um i had a client in town so i want to interview him and then i put him on a couple of podcasts and stuff like that um And then what I realized is that, and you know this to be true, when you interview people, you just learn so many, so many things.

3:44Brendan:Absolutely. Right? So I met this gentleman that is netting$1.1 million a year in a business that is not sexy and people probably don't even think about it. Right? But he found a problem and his business solves it. And it's smug. Oh. Okay. So there's 34 states right now of the 50 that have a smog problem. And then his business solves that. So basically he partners with like gas stations and he creates, you know, the smog containers. You know, so like if you need to get your car checked for smog, you will pull right in there. And then he's able to monetize that because of that partnership. And I'm like, bro, how much does it cost to get started?

4:30Yeah. He's like 10K. I was like, no overhead. Wow.

4:33Brendan:Right. And now this is a thing. OK, so now we're in a content economy. The other economy is the capital economy. So money has always, I feel like, been readily available. But I think the information behind how how actual how easy. Well, easy, I would say it is to obtain based off of, you know, how your structure is set up. Right. It is for you to get. And I think before we didn't really know that because I remember when I when I started my previous businesses, I use my own money. It was like you had to use cash. Like that was like the thing. But now you don't. You use leverage. So I think if people can understand if I can, if I can find a way to thrive in this content economy and I can use leverage.

5:16Brendan:Right. Leverage meaning like bartering or. So on all levels, but we're just talking about financial leverage. OK. so let's say i'm leveraging my credit score and i'm and i'm structuring um i llc and i can get access to business capital and business funding now i can self-fund whatever my dreams are whatever my projects are or i can use this funding to purchase cash flow and now i can do the things i really want to do that's such a good nugget you could do that in 6 to 12 months people don't know people have no idea about this that's what i'm saying you could do almost whatever you want Right I think Prioritizing Your life In terms of How much it costs For you to afford you And the people that you love That are in it Once you solve that problem Then you can actually Experience life Right I think that People need to pay more Attention to that Yeah And now you can You can do Or you can You know You're free to discover Why you're on earth And what actually Makes you happy And you can kind of Gauge where you're going Yeah you can't really Do that if If you have to worry about paying bills every day.

6:24Brendan:But I think because the economy that we're in and what's actually heavily available to us, you can do that. Yeah, I think so too. I think people don't realize it and part of that is, number one, they don't teach that in schools. No, you're not going to get that. No, you're not. School's just a babysitter. Yeah, for sure. You don't get that. So people come out and they don't realize that there are different ways that you can financially start your own business. 100%, yeah. Outside of going to a lender, if you have a good credit score, so it's important for for somebody that's in high school even my daughter i talk about it with her now to open up a credit card a line of credit so at least she has it when she's because credit's good like you said having a good credit score really allows you financial freedom 100 and i think we're one of the only countries that have this credit system set up yeah you know what i mean so it's available for us to utilize it but um i feel like i feel like they might be a little interested now you know i'm saying i feel like listen i think i off rip you just came at them strong you told them some good just an easy nugget that people don't know you know somebody's sitting at home right now and they're thinking you know i want to start this business i don't really know how i'm going to do it where am i getting the capital i can't borrow from friends and family but holy shit i have a great credit score i have a good idea that's where you start 100 so there you go yeah now you have to take it because you're very entrepreneurial yeah i mean just thinking of that in general you know looking at a chair and knowing that you can monetize it and there's so many ways that you can do it but let's talk about where that started for you because you're you're backstory is really interesting as well yeah as far as being entrepreneurial i feel like you and i talked about it off offline a little bit but it probably goes back to my relationship with my grandma who is my guardian i think seeing her be a bills bondsman in the evening after her day job um that probably planted a seed even though i didn't know what it was i just knew that we're gonna take a ride and we always took rise to the jail yeah you know and then you know she be scaring you she was at the window well we didn't actually go inside the jail we just went to like the desk she passed the paper five ten minutes later somebody was released that was it she got paid you know you know what i mean yeah but i would remember going to like we would go to one jail consistently because it was near the house but occasionally we might go to like another one that was like a town over right but i think that seed planted in me like okay she's doing something to make money like outside of outside of her 100 and then when she passed away when i was uh 16 of lung cancer she left me like an insurance policy so i'm like well what is this and then i found out okay well you know i'm the beneficiary on the policy and it was like six figures wow you know what i mean so i think like even though i didn't have a lot of time with her she like made she planted these seeds that I was able to kind of like discover what they were as I got older she made all the tools yeah 100 % so I think without her overtly teaching me and going over and educating me she planted like little nuggets for me to find it's almost like Easter hunt she gave you on the job training it was like an Easter egg yeah and then she gave you on the job training there you are this evening with the real life I'm out I did my job I'm out you 16 you good now I'm out she gave you all the nuggets yeah yeah yeah but with a nice reward and then so here you are you're 16 years old you have six figures i just remember i was 17 when i went to college so had i had six figures good luck to me oh we already know what i did with that we already know what i did with that so how so how did you come back from it but you did go to college yeah yeah so i went to college um that was like a last dying wish for me to go to school because her and i kind of like we argued about that i wasn't trying to go to school um but she passed away so i felt compelled so i went graduated i got an english degree um i was i was very into like writing and i think it was perfect for me because it it actually helped me process a lot of the pain i was going through yeah because you know she passed my mom and dad passed um one of my brothers passed a best friend passed aunt uncle grandma there's a lot of death right so the writing helped me process it you know I didn't hold any bitterment or resentment you know what I mean it was just like I remember when my dad died my aunt on my father's side asked me if I was going to go to the funeral and I remember being really upset at that time because I'm like why am I going to go to a funeral like this dude never came to see me when he was alive so I didn't go you know what I mean but the writing helped me kind of process that and then And I think when I was in school, like that senior year of college, that's when I had my first like entrepreneurial idea, which was to start a basketball league.

11:02That's amazing. But going back real quick to what you said about Seth, because I also face Seth like really young. And, you know, when you're young, you can't process it. There's a lot going on. But later on, you know what happened like for me? I don't know if this happened in sidebar on this one. But when people die so young, I feel like there's a greater reason. And it helped, like, it's sad. It's very sad. But it also gives you a learning lesson. And it also allows you to kind of, to navigate life differently than as if it didn't happen. And I always say, like, yeah, it's sad that my dad died.

11:36But there was a lesson behind it. And it definitely created, it allowed me to become who I am today because of it.

11:42Brendan:Yeah, I definitely agree with that. And it also helps you to help other people. because if you have a friend or let's say a colleague and they have a relative pass away you can really be there and support them like they wouldn't expect because you've been through it and it's been maybe a year or a few years so you have now the tools and resources to navigate that that situation and those experiences and I feel like I wish that our culture presented that truth more readily. Yeah. Because I don't think death needs to be such a, like, it doesn't have to be like such a sorrow surprise every single time.

12:26Brendan:Because it's like, we all go in there. Yeah. Every day we're going closer. Oh, don't tell me this, but yes, I know. You know what I'm saying? So it's like, I feel like it should be more of a celebration, almost like a going home, versus like everybody sad and stuff. I like that glass of fold rather than... No, but I mean, it's the truth. because this is what happens. I remember going to a funeral, everybody's sad. Next day, everybody watching the game. Exactly. You know what I'm saying? Yeah. So it's kind of like, life is going to move. The public bus is going to ride. People are going to be on Wi-Fi.

12:56Yeah, so now let's have the resources to move forward. So it's like,

13:00Brendan:if it's going to happen anyway, then you might as well have to choose the resources and then celebrate and appreciate the life of that individual together one last time. I agree. Instead of everybody just leaving sad. Yeah, I think that's perfect. And well, I mean, ultimately, whether you, I'm sure you do know this, that the death around you and all the choices, because you didn't talk about how, you know, you grew up in the inner city and you saw drugs and, you know, you're faced with all kinds of things. And that was just the time that we were in also. I mean, yeah, what's the time we were in?

13:32Brendan:I don't know if everybody went to crack houses. No, but you did. I love how you're laughing about it. For real. But using all that, and I asked you earlier, I said, you know, in the inner city, and this is fact, is that you don't have as many resources outside of living outside. Because I didn't grow up in the inner city, but I went to school in the inner city. So I know factually that the kids that I went to school with did not have the same resources that were accessible to me. So therefore, you know, you're going through the same repetitive cycle. But here you are, you're faced with it, you're going to crack houses.

14:04Now you're 16 years old, your grandma dies, your mom had already died, your dad had died. My brother was in jail, incarcerated. Well, how the fuck did you not end up there?

14:13Brendan:Because they showed me the movie. Not many, a lot of people would have been like, fuck it. It's easier. It's easy come, easy go money. Because at that time, selling drugs was a big thing. Nobody was. But it's different. It's like. And it was cool. When you see the movie and you see the outcome. Yeah. Then you know where you could head if you do it. Yeah. Right? If I use drugs, what's the outcome? My dad used drugs. He sold drugs. He died. Right. My mom used drugs. She died. Right. My grandmother, aunt, and uncle, they smoked cigarettes. They died. Yeah. And they got lung cancer from the cigarettes.

14:51Right.

14:52Brendan:My brother, even though he was a victim of gun violence, he was still in the streets. Right. So he died. Yeah. Right. So that's trauma to me. so if I watched a movie and it all ended tragedy but these are all characters that you go to love during the movie I'm not doing that because I see how it ends so to me it was kind of it was a very easy decision for me to go the other way the other thing I guess was traumatic to me which is kind of funny but it's interesting but I remember everyone in my family not being in shape you know and they weren't like out of shape but everybody was just kind of like you know this is you know this is like during the Jane Fonda workout out days the jazzercise the jazzercise yeah but it wasn't like a huge i don't remember anybody around richard simmons you don't remember richard simmons of course i don't rest in peace yeah of course so it was so it was like that but i i also processed that and i told myself i'm never gonna look like that yeah so that with me experiencing and seeing the death like watching this movie i just knew right away like i'm not doing those things so it was an easy decision i just there was i was not compelled to i wasn't deliberating you know it was just like all right that ain't it so it didn't even make sense so then you go to college you go working at sprint and now your whole entrepreneurial life goes into check because now you're starting this basketball league yeah basketball league was cool so the reason why i started that was because in new york they have a league called rucker rucker park right and um boston we didn't have nothing like that we had like the boston shootout for a couple years but then they stopped it So if you were over 18 in Boston, there wasn't any public leagues.

16:34Brendan:Like we had the Boston Neighborhood Basketball League, but it stopped at like 19 and under. So after 18 plus, 19 plus, there was no public basketball leagues. It wasn't like, it wasn't really like a thing like that. So that was something that I picked up on. So it was a problem that I solved. And then I created my first tournament and then I turned it into leagues that I ran three times a year. and I got the idea to monetize it by playing Little League because Little League baseball, this is in every city across America. There's like, you know, Joe's Cargo Wash, you know, Sarah's, you know, Sarah's Bakery.

17:13Brendan:Every Little League team has some local business on the back with the phone number, the email or something. And then I used to be inquisitive, like, why is that? but I realized oh they're sponsoring the team this is marketing this is advertising so I took that and every single team I had had a sponsor so I was charging teams like 1200 to be in the league but then I was charging sponsors either 1200 or 500 to sponsor either a banner at the park or a team right and then I gave trophies so then and I got this from the NBA because every every all-star game event or award had a sponsor. So when I did my three-point event, it had a sponsor.

18:00Brendan:When I did my dunk contest, it had a sponsor. When I had my trophies, they all had different sponsors. So these were just the different ways that I was in. And they're all paying for it. You're running your league. So I ran it. Monetizing also. I ran it. I did a marketing the business and then I played in it too. Amazing. So it was cool. So how long did that go for? I did that for about six years and I definitely should have kept it going. But But my brother and one of my best friends from high school, they introduced me to this individual. And then him and I became close friends. And then we launched a clothing company.

18:33The streetwear.

18:34Brendan:Yeah. And that's what really gave me, I would say, at that time, my most entrepreneurship success. Because we grow seven figures, but we didn't know what the hell we was doing. That's always a problem, too. So it's always easy come, easy go. So you can make the money, but if you don't know what to do with it or how to strategize with it, you can call your business goodbye. And I was going super crazy with the spin because I was leveraging my assets to invest in companies. Got you. So, you know how earlier we talked about and because of the age that we're in and how you can set yourself up to fund your dreams or whatever you want to do.

19:10Brendan:So I, I used, I had a piece of property that my grandmother also left me. so I use that to invest in the business instead of leveraging the asset you know I'm saying because I didn't know yeah right so boom another nugget I lose that then I have I have um part of the money that I got from her so a lot of it I spend it on cars and stuff but a lot of money I got from that I also invested back into the business you know what I mean um so I just didn't have the the financial wherewithal and the knowledge the business acumen at the time with the strategy that I had but somehow it worked listen it does work but I think the big thing that you're that people should also hone in on is if you're not good at that and that's not then you hire someone that can help you 100 % yeah yeah yeah and you remove and you remove the ego yeah like I don't think that I had ego I just you just didn't know I just didn't know yeah I didn't know and I think if I would've known of course I would've lost my credit if I would've known Of course I would have got a business coach Of course I would have found Someone I was running a successful clothing company You know that we could Be our mentor and stuff like that But somehow the joint worked Somehow How long did it go for?

20:26Brendan:10 years And somehow we were in One of the most renowned streetwear companies I mean streetwear clothing boutiques In the world which no longer exists It's called Colette, it's in Paris It was like renowned we did a collaboration with them I flew to Paris the clothes was on the shelf I bought my own stuff that was a vibe we did a collab with Mountain Dew we did one with Pepsi you know we did one with this BMX company called DK Bikes we were in the video game you know a lot of athletes wore our stuff a lot of the top entertainers of now wore our stuff back then so like the weekend before he was fashionable he used to wear colors You know what I'm saying?

21:08Brendan:So he wore our brand. Chris Brown, Justin Bieber, just tons of athletes and artists. Wiz Khalifa. He actually put us in a couple of his videos back in the day. Chance the Rapper, Childish Gambino. So now you're at the height of your game. And then what happened? Then the ego. The ego and the... That ego. Yeah, so me and my business partner. This story is kind of crazy. and you know him and I definitely we've healed from this but I was a different person back then you know what I'm saying and I guess what I'm saying when I say that is I wasn't as patient and I wasn't as okay I mean I still think about myself which is fine 100 % disclaimer but it was all it was all really about me for real like you know i'm saying disclaimer you are an only child this is what happens unfortunately you know so i was really in that mode for real but the thing that i think separated of us separated us was ego and then women so the weird thing about this is um i always i always have women around right because i i you know i really get along with women a lot a lot um pretty well i have a lot of female relationships especially back then.

22:32Brendan:So I would always have women around the office. Right. And to me, they were like inspiring for me. You know, I could work, you know, or just hang around, chill, whatever. But the, and a lot of them weren't, they weren't even girls I was dating. They was just like friends. She had come through and we had, what we were doing was cool. So they wanted to be, you know, around. People wanted to be around. But he, he used to always want to like be with my friends. you know what I'm saying yeah that's and and to me I ain't care but it was just kind of like awkward until it gets weird sometimes and it was and it was this one girl who um I didn't even I didn't even like this girl we just met we met at a bar she worked at the bar cool vibe you know I'm saying and everyone in the city was cool and I was like yeah just come through they ended up liking each other and then I saw her maybe three weeks later and I said hi and somehow she went back and told him that I was trying to like take her out or something and I'm like I just met you I linked y 'all up I literally said hi to you and then I got him texting me talking about something that has to do with you you know what I'm saying not the situation 100 so it was just weird things and we were younger obviously so it was a combination of just like the egos and you know we were doing well but our egos are actually swelling and then that weird relationship that involved the company yeah women and then we didn't have a structure right so not having structure having egos having this weird energy and dissension i'm using all my money yeah then you have some resentment you know i'm saying it was a recipe for disaster 100 so so the year we made seven figures never did it again yeah yeah yeah i mean i think that's a big that's a huge lesson for people too is when there's distension between people in the leadership or the key players it doesn't work it will flatline and i've seen it a million times i say that i run teams so when you have distension within the leadership team and you know someone's doing this this way this one's pissed it never works i've seen teams implode i've seen them go completely done yeah 100 and that and that's definitely what happened that's that's definitely what happened so it's the ego you got to put your ego aside and iron it out you know i always say go to the table iron it out say whatever it is i'll respect you more if you say fuck you to my face i'm behind my back but you have to have discernment yeah you gotta have discernment you gotta have wisdom and you have to have people around you that can give you some experience absolutely i didn't have that at my age no i this was all a learning process i think that's what people don't know this is an evolution of who you were versus who you are now and it doesn't come like you don't just this is all through trial and tribulations and from going all you have to go up in order to come down definitely you have to it humbles you so now you go all the way down and now what you flatline yeah so i was praying to god because um it got to the point where i knew i was transitioning and we weren't really speaking like that like towards the end and i know it's transitioning but we're making good money um you know in fashion so i was praying to god acts asking him to like i want to sustain my lifestyle um you know show me something that i can do that could allow me to kind of move and shake yeah i'm currently moving and shaking and um monopoly was always my favorite game growing up that's my favorite game is it so maybe we should be playing monopoly i know i love monopoly i'm always trying to be on the blue though you know boardwalk park that makes sense so I woke up one day and I looked at my phone and I saw this email and it said real estate school I was like and it was like a promo it was on like Groupon or something so it was like$99 I looked in my closet I had like two boxes of Kobe 10's and Jordan 9's so I think total the value is probably like 500 bucks and they were unworn so I just resold them right got the money paid for the real estate school and then for the license and all of that stuff and it took me three weeks to get my to go through school and then get my license amazing and then that same month I did my first real estate deal that's a tough real estate's tough yeah it's really tough yeah that is a tough gig because you're not just I mean you're not just waiting on yourself you're waiting for the mortgage company the bank everything yeah there's a lot of moving parts yeah and then if the deal goes flat on one end then it's over done But there was some similarity.

27:10So what for me, what I realized I was parallel between, you know, fashion and real estate, at least for me, was the relationships. Yeah.

27:22Brendan:And the networking. And OK, cool. If I have this if I have we have this shirt or we have this hoodie or something and we need to make some sales. Well, I need to potentially see this product with someone that has an audience. yeah right they they probably want the clothes because they like it we can collab and then we could do something like i can get an audience we can sell this and this is before social media is big yeah yeah this is before it's big so this is just your entrepreneurial mind going click click click click so if this one has it and there's like a high need and you know like you know wiz khalifa is wearing it and his audience then obviously they're going to wear your stuff the same thing goes into it applies it's relationships in real estate in real estate it's the same way you got a buyer you got a seller property needs to be marketed they got a need for a home they got a need to sell or or or this person may have a need to rent this person you know you know what i mean so so to to me it was like okay it's the same thing i've been doing this it's just it's just a different game but it's the same concept so that was that was very easy for me um so i think i was i was focusing on rentals like the first year because those were just so easy to just kind of like rentals really hustling though for real yes i know right the rental yeah rentals is hustling there's some states that are like good for it because they'll give you like full commission of whatever rent is but there's some states where it's like ain't worth it like california um so yeah i started doing that and then that second year started transitioning to um representing um by uh representing sellers we're selling homes and that was cool i really liked that got the license in California was doing California and Massachusetts and then I was like I can't do this it was just too much time so going through personal development you realize how much more your time is valuable so question you say you do personal development is this something you were doing on your own or you hired a coach and somebody was helping you like coaching you through all that so in the beginning I was just reading a lot of books so I was reading a lot of books on personal development at that time I think my first book was probably like Rich Dad, Poor Dad.

29:29Brendan:And then Thank and Grow Rich was probably the first two. Of course, yeah. So those were like my first two that I can remember. And I know that I started waking up earlier. So I think I started my day at the time of like 5 a.m. So I wake up at 5 a.m., read, walk, go to the gym, work out, come home. So I was just doing that in the beginning. Once I knew that you could hire someone or you could buy a program or a course or whatever, this is when I'm in California now I still started doing that like crazy yeah yeah because I'm like oh they have this information I don't know it I want it if I buy it I can get it so I'm gonna do that yeah yeah so that's what helped me really transition out of real estate because I'm like I need to learn something new um I went to this event with um with Neo on Nehemiah Davis he's probably one of the first high ticket coaches that I invested in right and then um two things happened the first thing was um he made me believe that you could think bigger right so that was that was one the second thing was he had myron gold in there um this is this was years ago he's a trip i saw myron on this like 2022 trip right so actually three things actually three things one nehemiah made me see like you could think bigger two he made over three million dollars in like 40 minutes right and then three Myron showed me that you can make more money in a little bit of time you can make in a lot of time he's all about his time that's his big thing yeah so once I realized that I was like oh money and time aren't the same they're independent of each other so once that was revealed to me it was kind of I just started to see life way different so then so now you quit real estate and then you go then then what you have to real estate like i said um i go deep into personal development i buy neil's program and i start learning about this thing called like digital products and essentially what year is this that you're doing this is this is like in the end of 2021 early 2022 gotcha you know what i mean so um i'm learning like the information that you have so i'm pretty sure like there's things that people probably call you about or text you about that's just innately you.

31:47Brendan:Like, you just do it well. They're like, oh, it could be listening. Whatever it is. Yeah, whatever it is. It could be one of your gifts. Yeah. But most people, like, they just discard it. It's like, I just do this. Yeah, I'll do your hair, whatever I do. I like doing hair. But whatever that thing is that you like to do, you can monetize that. Yeah. Like, you can make money with that, right? People will pay you for that. But then you can actually go out and get some information that most people are either too lazy to get, they don't know how to get, or they just won't do it. And then you can monetize that by just putting a structure around it.

32:19Like, for instance, most people don't do their taxes. Right.

32:23Brendan:So if you learned about. Yeah. Or you can do. Yeah, you can. Right. So you can partner with somebody. You can learn how to do it. But you would have a lot of customers because most people don't do that. Yes. Right. Most Americans don't have good credit. So if you learn how to fix credit, you have a lot of customers. Right. So there's just certain things that aren't sexy that most people don't want to do. that if you just learned how to do it and you learned the flow, you can capitalize on it. And now you can do that with anything. You can. You want to hear something. It's funny that you keep saying that.

32:53I just keep thinking about the scooper poopers. Do you know what I'm talking about? For dogs. But it's genius. If you think about it, they charge, I think it's like 20 bucks. 20 bucks two times a week or whatever. And if he has every house in the neighborhood, how long is it taking him to scoop poop? Not that long. I mean, there you go. You have a business. And who doesn't want, who does not want their poop scoop? I don't want to do it. I don't want to do it at all. So as soon as I heard about it, and then I put my friends on. So then I gave him three more customers. So I mean, but I was just laughing because you had said like, not so pretty.