Stop Chasing, Start Attracting: Mike C-Rock’s Formula for Podcasting Success

11:46Mike C-Rock:I love it. If you tell me I can't do something, I'm going to do it and I'm going to do it times 10.

11:51Myra:Well, and I think you also have to put your stake in the ground and stand 10 toes down, right? Like I wrote a book called rocket fuel convert setbacks become unstoppable because I wanted the public to know that you could not come to me with this stuff unless you wanted to fuel me. You're just going to fuel me. So I stuck my stake in the ground and I don't have the book here, but like anybody want to check it out? It's and I'll put it in there.

12:10Mike C-Rock:I'll put it in the notes.

12:11Myra:Okay. Thank you. It's got stories in there of how this all played out. And, but I really wanted to publicly profess that if you try to disturb what I'm trying to do, all you're doing is adding fuel to the fire and it's gonna be bigger than you ever could imagine. So you might as well not even do that.

12:26Mike C-Rock:Yeah, I know, I love the haters. If you don't have a whole bunch of haters, then you're not doing, you're not making it in life. Those haters really do propel my energy to go forward because those are the ones that I'm looking at in front of me, not in back of me. I'm like, okay, you're the goal, you're the target and I'm gonna show you that not only can I do it, but I can do it times 10 and make it that much better. So I love those.

12:46Myra:Yeah, well, there's some important distinction here though. So early on, when you're on a journey, it's important to use that fuel, okay? But that fuel is not a really clean, high-octane fuel. It's kind of dirty. Yeah, so one thing I realized was when I started getting to a certain level, I was like, that fuel is not going to take me to where I want to go anymore. So what is my new fuel? And my new fuel, it became my visions and the things that I would put out in the future that I wanted to cause and create. And that's like a higher-octane fuel that propels you way faster, way further. and so for me that those things now like they don't even like play a part in it people say stuff i just let it roll off it just it just bounces off now i have such big visions and where i want to go and what i want to build that that's my high octane fuel because my engine has

13:31Mike C-Rock:been refined yeah it makes sense i mean it makes total sense and it's funny because as you're doing well you watch you can see in the rear view mirror what they're doing like they're in the background knowing and they want to be on your podcast now i'm sure i'm sure they want to get on how many people have come back to you and said, Hey man, listen, can I kind of get on there? I, maybe I was a little wrong.

13:51Myra:Of course, early on, I've asked people that were bigger names, like come on my show. How many downloads you have? I'm like, okay, just wait. I'm not even answering them. Just wait. Cause I didn't have any downloads early on. Right? Like I said, just wait, they'll want to come on. And so now, you know, now when I DM people, I DM people every day on Instagram constantly, people I want to connect with, whether I want to have them on my show or just get to know them, build them into the network and everybody answers my dms now you know i'm talking to celebrities i'm talking to athletes i'm talking to billionaires like it's just wild now but early on it wasn't like that necessarily um you know and so yeah for sure it changes but you got to keep going that's the key one thing about me is that in morning time you know everybody wakes up different feelings and emotions in the mornings in different states when i'm in a situation where some adversity is going on or I just don't feel like something.

14:41Myra:I just tell myself, keep going, dude, keep going. Cause I know if you keep going, everything always works out.

14:46Mike C-Rock:Absolutely. I agree. I can, I'm the same thing. Like I can compartmentalize. That's probably, that's definitely a big trick is if you can compartmentalize and focus on what you have going on, like there's always going to be shit over here. Always. I don't care. I mean, I walked in this morning. I have a whole bunch of shit going on in my life right now, but I'm here and I'm intentional and focused on you. So whatever's going on over here, it really doesn't matter because the goal is to focus on what's going on here. But you said something really important. And I've heard Alex Ramosey talk about this, the power of really working your business.

15:17Mike C-Rock:And you were saying early on, you know, you reached out to people and you still do today, even with a successful podcast. Can you talk a little bit about that? How, you know, regardless, you're still working your business and you're reaching out to people that you might have thought that were out of your league.

15:31Myra:Well, remember what the alien said. We have no idea what we're capable of. Right. So if I get to a certain level, whether it's notoriety, uh, uh, business level success, financially, whatever. Is that really as far as I'm going to take it? So that's not the case for me. I know that's not the case. So for me, I learned this from some great mentors I had. I pretend every morning when I wake up that nobody's ever heard of me.

15:54Mike C-Rock:I love that.

15:55Myra:And so that keeps me on my toes and keeps me going. And you know, um, every single day I have five to eight, 15 minute networking calls with perfect strangers.

16:04Mike C-Rock:I hope the viewers are listening to this. I really do. It's so important that that's why people fail is because they, they give up way too soon. And they'll tell anybody will tell you this hard work is going to beat out talent every single time. It's why people fail. It's because they won't keep going in the minute. They're not experienced, experiencing success because we're in an age of instant gratification, they give up. But I love what you said. I mean, you're six years in the business, a ton of followers, and yet you're still working your business, you're still working out, you're still working it to where you're, you're reaching out, networking that, that just speaks volumes about who you are as a person and your character, as well as your business that you're building.

16:42Myra:Yeah. I mean, I've been built into this, you know, uh, it's been, it's been an evolution, you know, and I, I, uh, you know, there's things that go through my head to my or sometimes where I'm like, man, I should be so much further along, but I think that we're right where we're supposed to be. But I do have that thought sometimes like, man, like, yeah, cause you make mistakes, you know, and you got learning lessons that you have to go through and money goes, comes and goes. And you know, I'm just like, man, I wish I would have known better. But if you would have known better early on, you got to give yourself grace because if you would have known early, earlier on, you knew better, you would have made different decisions and you would have been a different place, of course.

17:18Myra:But if you didn't know, what are you supposed to do? So you have to get this knowledge as you go along, start implementing that knowledge into your life and then you start to see but by the way i have a firm belief that once you hit 40 and then into 50 there's times where people have had life like they had these lessons and their graph was just like this and then it was down a little bit and up a little bit down a little bit and it was just gradually going up but when you hit in the 40s and the 50s there's a chance if you keep going that you have a rocket ship trajectory and that's what I firmly believe.

17:51Myra:And I've seen it, you know, you've seen some of the most famous people, most successful business people out there. They didn't get that until they hit 50.

17:59Mike C-Rock:Yeah. I would a hundred percent agree with you. My uncle used to tell me before I turned 40, which I can't even believe that I admitted that I'm in my forties, but my uncle used to tell me in my thirties, he used to say, Mara, I'm telling you when you hit 40, something is going to happen. And all of a sudden, like all of these, like non things that like things are not going to matter. and you're going to skyrocket. Watch, you're gonna, I'm telling you, he's like, your personality changes, your demeanor changes, you have more life, you have more life lessons, you know what you want, you know what you don't want.

18:32Mike C-Rock:It is gonna be a complete game changer, and I promise you when I turn 40, everything changed. Everything, confidence changed, my ability to grow changed, relationships changed, everything.

18:42Myra:Yeah, it's funny you say that, because I had readers on today when I was reading this morning, and I'm like, man, I actually had this story on my Instagram, I said, man, do these things make me look old? I don't feel old. I still feel in my like thirties, maybe early thirties. My wife was telling me a story about a lady that she's a real estate agent. She was telling me about a lady that she was working with and she was 46 and she was going on. And I said, 46, I sounded old to me when you first said that, like it was an old lady.

19:08Mike C-Rock:Yeah.

19:09Myra:I'm 49. So I don't, I don't feel that. It's funny. You say that.

19:12Mike C-Rock:I just think it's a different age now before. I remember when we were in our twenties, were thinking 30s. Oh, wow. That's old. 40s. Oh man. 50s. Oh, but now people, I think, I think people are living longer. They, but really in your 40s is when you really take on the persona of who you are inside and out. And you touched on that at the beginning. It's knowing who you are inside before you can do anything else and really believing in yourself.

19:37Myra:Yeah. And, and a lot of people don't lean into that because they don't know the how, right? Like how, how could that happen. I don't know how to do that. You don't, you don't get the how you don't get the how until you commit to something. Once you commit to something, the house starts to appear because your attention is directed by the commitment intention that you set. And you otherwise your, your attention is directed by outside sources and then you live in a resentful life.

20:02Mike C-Rock:Yeah.

20:02Myra:So, uh, yeah, the, how, the, how stops a lot of people. And I just, for me, I don't know a lot of things, you know, but I, I know one thing I'll commit to something and then the house starts to appear.

20:12Mike C-Rock:Yeah. Yeah. A lot of people are getting ready to get ready. Me too. I'm executing. I might have to go back later and fix some things, but I'm, I, it doesn't matter. It doesn't matter how we're going to get there. I just know we're going to get there. What is this? You caught, you talk about quantum expansion. What is quantum expansion? What does that mean? It's a big word.

20:32Myra:I have a podcast agency where we book high level people on top podcasts, right? And I started having this network expand drastically and I knew the people and they knew me, but they didn't know each other and I was like this is unacceptable we got to figure out a way to centralize this thing so people can start connecting faster without me being in the middle of it all the time necessarily and so I started a whatsapp group it's got almost 600 members in it now we network every day we do meetups and then the people came to me some of the members and they were like hey listen this is great but we want to go deeper we want to have events we want to get together and go deeper and have access to your network and your expertise and and and access to proximity put something together, we'll invest in you.

21:10Myra:And I was like, okay. So we put this thing called quantum expansion together, which is a performance group of expanding all areas of your life. So there's masterminds out there that focus mainly on networking and building business, right? I wanted to have something to where we really expand all areas of our life. So quantum expansion is a group of high level operators. And we come together weekly, we come together and we talk, we have a WhatsApp group between us too. We chat every day and support each other, but we also do four events per year in amazing locations. And we get together and bond and we do quantum and neuroscience exercises and activities to really expand every area of our life.

21:47Mike C-Rock:I love that. And it's all about personal development, but it's also about connecting like-minded individuals. I'm in the group. I need to be active in the group, but I see the different things that are going on and you have people from all walks of life in a good way on there. I see them all the time talking to each other back and forth, which is phenomenal that you even put that together with a servant leadership. Okay. So let's talk about podcasting. I really, I'm very interested in this. So podcasting, I truly believe is going to be the wave. Everybody's going to jump on it. Syndicated TV. You can see already it's going out.

22:20Mike C-Rock:How has podcasting really helped you financially in your life? And what advice would you give to, well, let's start there and then I'll ask you the second part.

22:28Myra:Yeah. Yeah. Well, first of all, it allowed me to become a better communicator, better speaker yeah better storyteller right so early on i was going on podcasts seven to ten a week five years straight right been on over 1200 i was going on as the first guest on many shows i was going on not aligned shows i would say like women's shows where they were talking about menopause and paramenopause and i didn't even know what that was and i was just i was just putting the reps in and then the show started getting bigger and bigger and bigger and bigger and notoriety omnipresence see what i did was i was one of the first people to start clipping podcasts and blasting it all over social media and it created omnipresence and people would see me

23:09Mike C-Rock:explain what clipping is for people that don't understand the podcast and put it up as reels tiktoks instagram linkedin facebook whatever and just blasting it everywhere and then people would

23:19Myra:say to me man i see you everywhere i can't get you off my social media feed and i'm like oh it's working and they're like oh it's getting on my nerves i'm like good and i would just keep posting And then I would always ask the host when I would go on a show for the raw content. And that's an asset, by the way. So, and I would say, and I'll do it with you too. Like, let's promote your show. I want to promote your show too. So they would give me the content and I get my team to clip it up into little pieces, like little short videos and then blast it everywhere. So it creates omnipresence. If people do not know who you are, you cannot help people.

23:48Myra:It's, it's impossible. So for me, it's created omnipresence. It created a living organism almost like a brand that's out there and massive network expansion, right? Like I have access to people that I never could have imagined I'd have access to. So beyond the exposure, most people think podcasting, you're going to get exposure and leverage someone else's audience. To me, that's icing on the cake. I want the host. I want the relationship with the host. I want to serve the host. I want to connect them. I want to help them go further faster. And then I also want omnipresence. and I don't ever trust the host to do everything that they could do to get that podcast out.

24:27Myra:I want to take responsibility on that. So I'll help promote the show and I'll help get it out there because I want to take responsibility. So yeah, it's been, it's been great, man.

24:39Mike C-Rock:Which is great because these are like very helpful steps, especially with podcasting being very new. It's not new, but it's going to be guaranteed. Mark my words because syndicated The TV is going out and you can see it everywhere. Everybody's opening up a podcast. Now, I don't think everybody can be a podcast host or everyone should have a podcast, but I think your steps, give me three steps to performing or getting your podcast rolling. Three, just three easy steps.

25:05Myra:Right, most people don't ever start, right? You gotta get a clear.

25:08Mike C-Rock:Yes, they talk about it. You get a clear idea of what you want it to be about

25:13Myra:and whether you wanna do virtual or in studio, get real clear on the vision and it can change. It's not set in stone, but you have to have clarity and you have to start moving in the direction of that vision. Start taking steps, right? You got to figure out like, okay, what kind of equipment do I need? What kind of mic should I get? Camera? Virtual studio? Where's the studio? Am I going to tour the country? I've toured the country with my podcast. I'm going to different cities and run amazing studios. I just get a vision and then I start figuring it out and moving in that direction. So start clarity, clear picture.

25:43Myra:Number two, start moving in the direction of that and start taking action. and then number three, start reaching out to people that you couldn't like beyond what you think is possible to have as a guest on your show. Just start reaching out, DM people. And those are the first three things I would do.

26:00Mike C-Rock:Yeah, and I think you'd be surprised. So many people are more open to helping than ever before. I reached out when I first started my podcast and I was reluctant because I didn't have, I mean, nobody knew who it was. I'm still not even a big podcast. I'm getting up there. The show is doing really well. But I remember one of the first people that I DMed was Julia Hart and she's a pretty big deal. And she immediately DMed me back and she was like, I love the name and I'm happy to help you. So you never know because people, I think people, it's not going to cost them anything. Plus you promote them.

26:30Mike C-Rock:So it's not really a big deal to help somebody else out. I don't think there's anything wrong with that. What about appearing on people's podcasts?

26:37Myra:What most people don't understand. Some of the most well-known people are the most insecure people. And so when they get asked to come on a podcast, they say yes before you would even think they would because they're insecure. They're just like, oh, somebody's reaching out to me. And they actually have more time than you think they do.

26:55Mike C-Rock:Yeah.

26:56Myra:People pretend they're, you know, unsuccessful people pretend they're busy.

26:59Mike C-Rock:Yeah.

27:00Myra:They got so much going on.

27:01Mike C-Rock:You can make 30-minute time slots. You can definitely do it. Anyone can.

27:05Myra:Yeah. And they're getting exposure. You're giving them something. They're not doing something for you necessarily. necessarily, you're giving them exposure, even though your show might not be big, you might create content for them. Right. And if you're following on social media, isn't that big and you don't get a lot of views, you'll post it out there, get some views, but also they, you give them the content, they can put it out on their social media. Now they have content of them being interviewed, which adds to their perceived credibility and authority. So yeah. So it's just a misconception.

27:34Myra:A lot of people have, and you know, I never, I never shied away from it still to this day. Like I just reached out to, um, um, Dane Cook, who's a comedian. He had a lot of movies out and all that. And, uh, I saw a post that he had and I just sent him an authentic message said, Hey man, you're, you're a good dude, man. You're helping somebody out. I love that post that you had love to connect and have you on the show sometime, get you some more exposure.

27:54Mike C-Rock:Yeah.

27:55Myra:And he's like, sure, man, send me your number. We'll connect. Right. Most people wouldn't even bother to reach out.

28:00Mike C-Rock:Easy as that. I know. I literally just DM Shelby Sapp yesterday. She's, you know, she's this new sales girl, cute little blonde girl, has a lot of great sales techniques. I literally, within seconds, DM me back like, okay, girl, here's my, you know, here's my email. Set it up. Yeah, of course. I mean, people, and it's free exposure. So I would tell anybody out there, like, go for it. What do you have to lose? You know, set a goal every day. Do you still do that? Yeah, you said you still do that. I do it too. I DM people or I'll email. I have X amount of people that I want to reach or a bucket list of people that I'd like to get on the podcast and then just kind of take it from there.

28:33Mike C-Rock:You're not going to look. It's a numbers game. It's sales. And if anyone understands anything about sales, you're counting the nose to get to the yeses. So somebody will go on your podcast.

28:41Myra:Well, and if you have a podcast, you should never, never, never turn down another podcast to go on. You should guess. You should guess more than you podcast.

28:50Mike C-Rock:Agreed.

28:51Myra:Your own show. Yeah.

28:51Mike C-Rock:Even if it's not aligned, even if it's not aligned, I'll go on. I mean, obviously, if it's like something like way left that I don't know anything about, but for the most part, I don't think I've ever turned down a podcast. It doesn't matter how big the following was. I get on just for exposure to get into their audience.

29:05Myra:Yeah. Because when you do that, more people will answer you, but not only that it gets your podcast exposure. Yeah.

29:12Mike C-Rock:No, it's so true.

29:13Myra:You know, and then, and then you'll start moving up the ranks with the shows that you can get on. Or if you get access to that one agency, for example, most people don't even know we exist. And that's on me every single day. I pretend nobody's ever heard of us.

29:24Mike C-Rock:Yeah.

29:24Myra:And when they, people hear about, Oh, wait a minute, there's a shortcut. I can move further faster by having access to bigger shows. Somebody can just get me booked on it. I just have to show up and do the interview like that. That's the thing that starts to get this flywheel momentum going and you get velocity. Then your show starts to pick up too.

29:44Mike C-Rock:Absolutely. I love it. So where are you going with your shows? Well, I use my show mainly for other podcast hosts that I want to build a relationship with

29:53Myra:like yourself. I want to bring people into my network. I want them to experience my environment. so I have on my show top podcast hosts or people that have good podcasts or whatever and then also my clients that at that one agency I like to get them exposure so I bring them on my show and then I'll mix in some some bigger names just to get more exposure credibility so I just continue to do that like that's my focus is really just to continue what we're doing with that I love that

30:17Mike C-Rock:and you just keep going all right I'm gonna switch gears and have a little fun for you so you're gonna tell me true or false okay no no motivational speaker answers you got to give me like real deal All right. Most entrepreneurs quick too early. They were one decision away from breaking through true or false.

30:34Myra:Oh, a hundred percent. There's a, there's a chapter in there, uh, the thinking we're rich about three feet from gold, three feet, three feet from gold. And, and, uh, Greg Reed wrote a book called three feet from gold based on that as well. A hundred percent. That's why I say keep going, dude, every morning, keep going, dude, just keep going. So, and one more thing, you will go as far as you are committed. So if you're not going and you're quitting or you're not going to just check your commitment level.

30:59Mike C-Rock:Yes, absolutely. All right. Next question. The podcast space is oversaturated. New shows have almost no chance of ever making it. False. False. A hundred percent. I agree with you. Mindset is more important than strategy and building a business.

31:14Myra:Uh, yeah, I would say a hundred percent. It's a foundation.

31:16Mike C-Rock:I would agree.

31:17Myra:Because that other stuff comes after it. Because if you have a strategy in front of you, but you aren't committed, as I just mentioned, you won't do what it takes.

31:25Mike C-Rock:Yeah. Mindset is 80 % of everything you do. I agree with that 100%. Social media following is a vanity metric. It doesn't actually translate to revenue.

31:35Myra:It doesn't without certain things you can do with it, right? Like for me, when I DM people, that matters. When I DM people now, even early on, it didn't, people would still answer me, but now they answer all the time because the first thing they do is check your profile and they see how many followers you have and in like three seconds, they make a decision to answer you.

31:52Mike C-Rock:Yeah, absolutely. The entrepreneurship content world is more about selling dreams than teaching real skills.

32:00Myra:True.

32:01Mike C-Rock:Yeah. Why do you say that?

32:04Myra:Well, most of the people that are doing it are good marketers or just have nowadays gone on AI and created some content clips. And they post it out there and it's all about perception.

32:15Mike C-Rock:Yeah.

32:16Myra:And most of them haven't done it.

32:17Mike C-Rock:Yeah. Can we talk about that for a second? I know we talked about it.

32:21Myra:When I say done it, they haven't built a business.

32:22Mike C-Rock:Yeah. How do you feel about that? Because there's a lot of people in the space right now that are on stages. They are speaking around the world about, you know, they're making$60 million a year. and you read about what they've really done and they've done nothing.

32:37Myra:I don't really concern myself too much with it. I don't get distracted by that. I just stay on my mission, focus on what I'm gonna do.

32:44Mike C-Rock:Yeah, no, that's a fair statement. I just think as a thought leader, it does kind of oversaturate the market and it gives people that are real thought leaders a bad name, that everybody's trying to be out there.

32:54Myra:How do you overcome that? Well, you just be authentic.

32:57Mike C-Rock:Yeah.

32:58Myra:Right, you go out and you be authentic and you push your stuff out there and then wake up every morning and pretend that nobody's ever heard of you because you got to overwhelm that. And so to me, I just, I just push my stuff out authentically getting out there and then building deep relationships with people, you know, um, and then continue to focus on growing my business. You know, if you take your focus off growing your own business, then that just feeds into that even more.

33:22Mike C-Rock:Yeah. And if somebody, cause I'm, I know you have brand deals, I'm sure you do because your podcast. So how would somebody that would want a brand deal, what would you say would be the first strategic method or step they should do?

33:34Myra:Well, you got to start the podcast in the first place, right? And you got to start getting some decent guests on, get consistency, and then making sure you're repurposing the content and getting it out there so that you get exposure. Again, you're not going to get brand deals or sponsors if nobody knows who you are. So you have to do that. You have to get known. You got to be in proximity with other high-level people, well-known people. Proximity is what matters. And then when people start to see that, or if you go to reach out to a brand, right? Most people sit back and wait for one, right? They sit back and wait.

34:06Myra:And if that might happen, you might get lucky, but you gotta be proactive and you gotta reach out to brands that align with you or your show and have a good package for them to look at that shows that you have some momentum, that you're in proximity to these other people that could get them exposure as well.

34:21Mike C-Rock:I love it. I love it. I think that's the most honest. You're right. People are waiting for like them to fall out of the sky, but you got to be a little bit forward. It's your business. And I think that's where people don't understand that this is a business like anything else and you got to work your business. Deals are not going to come to you. You have to be a little bit more proactive as a business owner, especially if you're trying to monetize. Yeah.

34:42Myra:You need to think about like, if I had money to give somebody to sponsor their show, who would I be looking for?

34:47Mike C-Rock:Absolutely. And build that. Have you ever, when doing, when bringing guests on, have you ever not aired and you don't have to say the guests, have you ever not aired something that might like you thought it was going to be one way it didn't align and you didn't air it um i think maybe one or two over the years it just didn't align yeah the person yeah yeah i don't want to speak anymore yeah no no no i didn't you don't have to put the person out what is something that for podcasting what is something that you wish that you knew i wish i had somebody like me in

35:19Myra:my corner and early on you know i was figuring it out on my own and you don't have to do that nowadays. You know, when people know me, they, they can get access to people systems, process expertise that they normally wouldn't have, and they can speed up the process. So I wish I just knew, I wish I had somebody like me in my corner.

35:38Mike C-Rock:Yeah, I agree. How important is mentorship though?

35:42Myra:Oh, it's everything, man. I mean, get that. It speeds up the process. Like you get around people that have done it. You get to see what they did, how they did it, and you can start emulating them and thinking like them, speaking like them, doing the things they do and hanging around the people they hang around. Yeah. And those four things will cause and create a universe that you live in. Yeah, absolutely.

36:04Mike C-Rock:I mean, people don't understand. It's just that easy. You know, I do sales also. So what I tell my salespeople, if they want to do well, get around the people that are doing well. Don't go around the parking lot powwow to the people that are in the, you know, they're in the parking lot. Oh, the leads suck, this person. You go around. If you want to be a millionaire, what do you do? you sit next to the millionaire. It's that easy to do. You emulate what they're doing, how they're speaking, what they're dressing like. And when you create that environment for yourself, you're almost manifesting it to where you become successful.

36:34Mike C-Rock:So I mean, your advice is so sound. And obviously, you've done this for quite a long time and your podcast continues to grow. So you should be so proud of yourself. But how many times did you fail? We talk about our trophy room and all of our successes, but how many times did you fail before you succeeded in that?

36:51Myra:I don't count because it's not even worth the number to count, right? You just go and, and, and you adjust. Like, it's not, to me, it's like, if something doesn't work out the way you expected it to, it's, I just underestimated or I, uh, I, I predicted wrong. I had a prediction errors. My partner, Jerry always says prediction error. You just predicted wrong. So you just adjust, learn from it and move, keep going. And the only, the only way you fail is if you quit, you know you don't keep going until i'm plucked from this planet i'm gonna figure out how far i can take this thing i love that so yeah but i don't i don't really count you know one reason i don't count a buddy of mine who's a billionaire told me one time he had 29 failed startups before he finally hit one that bid he struck and became a billionaire yeah so why count just keep going and you know i mean if it's meant to be it's meant to be i i love that are you um well let's i mean

37:41Mike C-Rock:on the statistics side of things, are you looking at the KPIs? Like, are you looking at when people drop off time? Are you looking at, you know, how many viewers are, is that, are those metrics that you're following as well?

37:52Myra:With the podcast you're saying? No, I don't, I don't. So for me, the podcast isn't for growing it into this big giant podcast. It'll grow on its own, but I don't concern myself with that because this isn't everything that I do. This isn't like the all end all be all. I use it for relationships, but it grows organically. It grows, and I'm good with that. But no, I don't look at the KPIs for that because it's not an important thing. I measure things that are important.

38:18Mike C-Rock:So what's the most important thing?

38:20Myra:Well, my calendar's got to be filled with new people. I want to talk to new people every day. I have five to eight, 15 minutes a day. I've got to have five to ten podcasts a week, and then I've got to convert some of those people into our network and have them part of our ecosystem. And then some of them have to come in and do podcasting with us. So I look at those numbers and then I look at how many of those people I talked to became clients, how many of those clients came in and how many renewed with us, like all the business metrics. We look at those. Yeah. Anything that's important, you should measure because if you're not, you're not keeping score.

38:50Myra:And when you're playing a game, which this is all a game, everything's a game. Life is a game. Business is a game. You cannot have a game without keeping score.

38:58Mike C-Rock:Absolutely. Yeah. No, I love it. So you basically, and I don't know that I'm going to publish this part, but you use the podcast as a funnel. You use that as a funnel for relationship building and then it trickles into everything else.

39:09Myra:Yeah, yeah, yeah. Which is so smart. Absolutely, 100%.

39:12Mike C-Rock:Yeah, I mean, that's really - But it's for relationships first.

39:16Myra:Like it's gotta be for relationships. It can't be to sell something. It's gotta be, I wanna build relationships. I wanna bring people in. Matter of fact, when I do it, it's a funnel for me to serve people because I don't get much out of the network compared to the people that are in the network of what they get.

39:33Mike C-Rock:Makes sense. No, I mean, your model, and I hope anyone that's listening is listening to your model. So when you have anything, why the importance of an ecosystem has to stand at the forefront, as well as developing relationships. It doesn't just happen overnight. You know, like anything else, you have to build a strong foundation in order for everything else to work itself out. So, I mean, everything you've said today is so valuable. What is something that you've never really publicly spoken about, but you think is important that's helped you grow your business?

40:05Myra:I don't know if I've ever publicly spoken about this, but there's definitely times when I was a younger kid growing up in the brokenness that I grew up in that, and you know, not having a relationship with my dad and things like that. Like I gotta, I gotta be valuable. I gotta be valuable. I gotta serve. I gotta, I gotta be, you know, people need me in their life. And I don't know if that's healthy or not, but I use that in my business. Like I gotta be valuable to people. I got to be so valuable. You know, I've never been fired from a job.

40:36Mike C-Rock:Oh, congratulations.

40:37Myra:I don't think I've ever said that publicly, but I've never been fired from a job because I want to make myself so valuable that I'm indispensable. I love that.

40:44Mike C-Rock:I hope that that's a big word, indispensable. You want to be valuable and you do think, and I love what you said. A lot of people have the victim mentality, but what the brokenness, and I don't know if you want to touch on that or not, but the broken home, the brokenness. and you said that you use it in your, in your front as, as opposed to your trunk, but you've used that to create such an empire of positivity that allows everybody around you to thrive, which is absolutely important. So it doesn't matter where you come from or what you do. Everybody has the opportunity to be great and valued.

41:15Mike C-Rock:So I love 100%.

41:16Myra:100%. I mean, you know, I remember my dad when I was 11, 10 or 11 years old, I was moving out of his house and my step mom's house and he got court papers delivered to him because I told my mom, I wanted to move back with her and he crumpled up a hundred dollar bill and threw it at me and said here you're going to need you need this when you're living on the streets with your mother one day wow and i was like am i that's a question when i was younger i always asked that question too like when i would trade like bounce from school to school and have people you know picking on you and this and that they'd say things about you am i i would ask myself that question am i yeah wow you know and so i just use that as i'll never need that money and today do you have a relationship with your

41:57Mike C-Rock:dad today no no you don't but i'm sure i'm i'm sure that you that your kids are exorbitantly

42:06Myra:proud of you i'm so sure of it i hope so i'm sure they are i'm sure they may not admit it you're like a cool dad you know when you're when you're living with your kids it's like you know you're just oh he's just getting on me this and that and you know but one day they'll they'll

42:18Mike C-Rock:understand they will what do your kids think about podcasting they think it's cool or they're like

42:23Myra:they think it's cool when i have somebody on the show that they know from youtube or something like that, you know, or if I'm DMing somebody that they know, like, they'll be like, oh, that's so cool. Can you, can you tell them this, you know, this question? And, but other than that, they could care less.

42:36Mike C-Rock:Yeah, mine too. And then my daughter, she'll criticize and be like, that was so cringe that you even ask that. Why would you ask that? And then her friends will come in the house and start, they'll be like, oh, Mar, you did so great today. She was like, she'll be like, ew, no, she didn't. She was weird. It's funny though. But, um, I appreciate you coming on here. And if, you know, today's guest is more than a guest. He's a networker, entrepreneur. He's a brand in himself. You have given so many amazing nuggets today. So my challenge for everybody that's out there is implement one of them, especially if you're trying to start your own podcast.

43:09Mike C-Rock:I mean, Mike laid out the secrets. He opened up his book and gave you some real authentic advice on what to do. So take advantage of it. This guy is successful, 2.2 million followers. And what is next for you? Another podcast? Where are you going?

43:26Myra:Uh, next for me is to continue to build this network out. I want to get to a thousand members on, on the WhatsApp. We're at almost 600 now. It's only been a year since we started that. And I want to throw some of the most amazing events that people have life-changing experiences in at quantum expansion. So I'm focused on that's, that's really the two things I'm focused on right now.

43:45Mike C-Rock:And if people want to find you, where can they find you?

43:48Myra:Instagram is the best place. Mikey Mikey C rock. And if anybody out there wants to get, you know, move faster, go further faster and get a shortcut and they want to get exposure on top podcasts, just DM me. And, uh, or you can go to that one agency, that the number one agency.com.

44:07Mike C-Rock:There you go. I mean, you had it from the man, the myth, the legend, ultimate podcaster, just creating networks and being amazing. Thank you, Mike, for coming on today. I appreciate it. I know you're super busy. Thank you so much. It was a blast.

44:20Myra:Appreciate you. Great job. Thank you.