In short
How Grayson Repp builds culturally sensitive setlists and soundtracks for FIFA events, from World Cup stadium DJing to host-city “Sonic ID” themes and official anthem releases.
Guest backgrounds
Grayson Repp is a DJ/producer based in Berlin. He started as an athlete (pro hockey family; swam professionally at Arizona State) before switching to DJing in 2011. He became FIFA’s official World Cup DJ/music director in Qatar (2022) and later created Vancouver’s 2026 host-city Sonic ID, blending modern EDM with traditional indigenous music. He’s also DJed for the Olympics, NBA, and NFL.
Key claims
FIFA’s music is curated with heavy research (often 6 months), regional taste-matching, and lyric/artist vetting for anti-discrimination/human-rights concerns. He uses open-format mixing to cover different countries’ genres and prepares playlists with thousands of tracks for contingencies. He says venue tech matters less than sound quality and crowd energy.
Notable examples
Qatar/Arab Cup sensitivities; pitch-side experience near Messi; Mexico fan obsession (El Rey); FIFA file failure at Cannes Lions solved using a Hans Zimmer–written FIFA theme; viral moments using “Intro” by The xx, “Calm Down” (Rema), “Sweet Caroline,” and “Free From Desire.”
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOGrayson's Journey from Athlete to DJ
0:45 to 1:04
Grayson shares his transition from a professional athlete to a DJ in sports events.
“And for a limited time, college students get the best of both worlds.”
Grayson's Journey from Athlete to DJ
2:26 to 4:28
Grayson shares his transition from a professional athlete to a DJ in sports events.
“His song in particular blends the worlds of modern EDM with traditional music from local indigenous groups from the region.”
Curation of Music for Major Events
4:28 to 8:32
Grayson explains how he prepares and curates music for events like the World Cup.
“I started off as an athlete when I was a kid.”
Cultural Insights and Fan Engagement
8:32 to 12:55
Discussion on the cultural significance of music in sports and engagement with fans.
“So walk me through preparing for a World Cup game, because you're talking like about how sometimes it's 2pm and it's two countries where there's not many people showing up.”
Experiencing the Energy from the Crowd
12:55 to 14:05
Grayson shares his experiences performing live and connecting with the audience.
“I adore the people and their football team.”
Experiencing the Energy of Major Events
14:05 to 15:02
Learn how the DJ connects with the audience at large sports events.
“So it was almost like I was headlining, but it wasn't about me.”
Cultural Sensitivities in Music Selection
15:02 to 17:07
Explore the challenges of curating music in culturally sensitive environments.
“It's a very conservative country, very different from playing in a Western country.”
Curating Music for Regional Events
17:07 to 17:38
Discover how regional influences shape music choices at FIFA events.
“It was like, I had Frank Sinatra edit that I made with Jay-Z and Alicia Keys.”
DJing at the Winter Olympics
17:38 to 19:41
Understand the unique experience of DJing during extreme sports events.
“done this job, I would probably be completely ignorant to all this stuff.”
Technical Challenges and Solutions
19:41 to 22:24
Hear a DJ's experience managing technical difficulties during high-profile events.
“I feel like snowboarder fans probably know how to party.”
Show all 27 chapters
FIFA's Integration of Music in Events
22:24 to 28:00
Learn about FIFA's strategies for incorporating music into their events.
“So, you know, if they'll have me, I'll be there.”
FIFA's Integration of Music
28:00 to 29:10
Learn how FIFA incorporates music into its events, including the role of FIFA Sound.
Remixing for Host Cities
29:10 to 30:28
Discover the process and creative collaboration behind city-specific remixes for FIFA.
“can you explain that a little bit really quick absolutely yeah like so all the host cities have remixes right correct okay yeah so there's 16.”
Live Event Music Integration
30:28 to 32:23
Understand how live events coordinate music with FIFA’s official tracks and commercials.
“So I'm really happy that they brought her back because it's, you know, it's going to be a banger when it's her.”
Navigating Commercial Breaks
32:23 to 33:51
Explore how the venue entertainment curator manages music and commercial integration.
“And okay, you mentioned commercial breaks.”
Creating Viral Moments Through Music
33:51 to 37:21
Hear about memorable viral moments and music choices during key soccer events.
“So I'm curious also if you've experienced any viral moments in any of the games that you've soundtracked.”
Human Rights Considerations in Music
37:21 to 39:29
Learn how song selections are vetted for sensitivity and compliance with human rights.
“Well, I mean, you mentioned when a match will go into overtime.”
Overcoming Performance Anxiety
39:29 to 42:00
Explore how preparation helps manage nerves when performing in high-stakes environments.
“Tell me a little bit about like how that actually, that process actually works when you're getting that check done.”
DJing National Anthems at the World Cup
42:00 to 43:35
Learn about the challenges and experiences of performing national anthems at major events.
Incorporating Indigenous Culture in Music
43:36 to 46:39
Discover how local indigenous groups were involved in creating a unique remix for Vancouver.
“So you did integrate, this is the first time it's ever happened from my understanding, but you did involve local indigenous groups to make the song with you.”
Preparing for the World Cup and FanFest
46:40 to 49:32
Explore the artist's plans and excitement leading up to the World Cup events in Vancouver.
Gaming and DJing Situations
49:33 to 52:44
Engage with the DJ's approach to various sports scenarios and crowd dynamics.
“Like we've been looking forward to this since the announcement that we were getting a World Cup in Vancouver.”
Music Preferences of Different Sports Fans
52:45 to 56:00
Learn about the varying music tastes of sports fans from around the world and how they influence DJ choices.
Exploring Music Across Cultures
56:00 to 57:28
Learn about the diverse music preferences in Germany and how they impact DJing.
“So this is the cool part of working in sports and living abroad is, you get to figure out all these things that you never thought that didn't think were real before.”
The Influence of Afrobeat and African Music
57:28 to 59:29
Discover the energetic nature of Afrobeat and its impact on fan engagement.
“And it's totally changed my life as a DJ.”
Canadian Music and Cultural Identity
59:29 to 1:02:16
Understand the significance of Canadian artists in shaping musical nostalgia and culture.
“And this was from an album that came out in 1978.”
Live Music Experiences and Emotional Connection
1:02:16 to 1:06:04
Explore how live performances can evoke strong emotions and create lasting memories.
“twitter let's just all listen to music and have some good time and have a good time totally totally Just don't play Marvin's room.”
Transcript
Automatic transcript. May contain errors.0:00Good energy in. Good energy out.
0:08Storm. Zero sugar, 200 milligrams of caffeine, and immunity support. Storm. Energy for life. So good, so good, so good. Everything you want for summer is at Nordstrom Rack stores now and up to 60 % off. Stock up and save on the brands you love like Vince, Sam Edelman, Frame, and Free People. Join the Nordiclub to unlock exclusive discounts, shop new arrivals first, and more. Plus, buy online and pick up at your favorite rack store for free. Great brands, great prices. That's why you rack. Study and play. Come together on a Windows 11 PC. And for a limited time, college students get the best of both worlds.
0:52Get the Unreal College Deal. Everything you need to study and play with select Windows 11 PCs. Eligible students get a year of Microsoft 365 Premium and a year of Xbox Game Pass Ultimate with a custom color Xbox wireless controller. Learn more at windows.com slash student offer. While supplies last, ends June 30th. Terms at aka.ms slash college PC. The World Cup is back, this time spanning all of North America, including games in Canada, the U.S., and Mexico. And for decades now, music has played a pivotal role in defining this event. Since 1990, FIFA has selected top global stars to pin anthems tied to the World Cup, from Shakira's iconic Waka Waka, this time for Africa, to this year's track, Lighter, by Jelly Roll and Corrine Leone.
1:37But the musical tie-ins don't end there. Today's guest, Grayson Repp, has performed as the official World Cup DJ and music director in Qatar in 2022, and has managed to forge a career around his love of both sports and music. Also DJing at events for the Olympics, the NBA, and the NFL. Today, we'll talk to Grayson about what it takes to soundtrack one of the biggest events in the world and why FIFA has invested so much effort into bringing music into the sport.
2:10Welcome back to On The Record, a music business podcast from Billboard and Sick Bird Productions. As always, I'm your host, Kristen Robinson, and today we are here remotely with Grayson Repp, a DJ and producer who has built a career at the intersection of sports and music. Earlier this year, Rep was selected as a DJ and music director during the Winter Olympics in Italy, and now he's on to the World Cup. After acting as the official DJ for the Qatar World Cup in 2022, Rep was recently tapped to create Vancouver's official host city theme, or Sonic ID, for 2026, which is a new honor this year, which is given to a local musician in every city where the World Cup will be present.
2:50His song in particular blends the worlds of modern EDM with traditional music from local indigenous groups from the region. Grayson knows better than just about anyone how to underscore the actions happening on the field with song, no matter where the crowd comes from. He says he takes into account all the cultural differences at these games, what songs are popular in different countries, and what's happening on the field to create an experience that suits every spectator. From World Cup anthems, FanFests, Sonic IDs, and more, we'll cover all the ways that FIFA is integrating sound into this year's World Cup.
3:26So without further ado, let's go ahead and bring in the real expert. He's joining us from across the world in Berlin, where he's lived for the last few years. Please welcome to the show, Grayson Repp. All right, Grayson Repp, welcome to On the Record. Thanks for being here.
3:40Grayson Repp:Thanks for having me. Very excited. Okay, so where are you in the world right now? I am currently in Berlin, Germany. Ooh, okay. That's where you live now, right? From Eastern Europe. That's where I live. Yeah, correct. Okay. Okay. Well, I'm so excited to have you here today, even if it is across the world, because we're here to talk about all things World Cup and also what it takes to be a DJ and a music curator for the World Cup, but also you've done all these other amazing events too, the Olympics, NBA games, NFL games. I guess I just kind of want to start by understanding how you got into this intersection of sports and music?
4:19Because I honestly don't think I even knew that this was like a job that someone could do. So tell me about it. Honestly, same here. It's been a very interesting journey. Thus is life or such is life. I started off as an athlete when I was a kid. My dad was a professional hockey player and then a coach. So my whole life revolved around athletics, ice hockey, swimming in the summer. So my entire life was kind of organized to be a professional athlete and I swam professionally. I ended up going to Arizona State University where I decided that I didn't think swimming was for me anymore.
4:52Grayson Repp:And at the same time, I had some teammates that were from Scandinavia, Norway, Sweden. They were like, hey, you should check out these artists like Avicii, Swedish House Mafia, these electronic artists. And this was 2009. So other than the underground, this kind of music wasn't really big in North America yet. And I fell in love with it directly. And I like to go all in on things. So I retired from swimming, packed up, I moved home, I spent the rest of my student loan on DJ equipment. And this was in 2011. And I just mixed back and forth in my parents' basement for a couple years, teaching myself how to do that.
5:27And then I ended up dropping out of university and then moving back to Vancouver where I was actually born. So that's kind of like the quick story in a nutshell. Like I said, there wasn't really any musicians in my family so there was no musical background like I wasn't sitting down at
5:42Grayson Repp:the piano doing lessons I was you know I was at the hockey arena so it was a little bit of a different childhood yeah and I was always connected to music in the sense where I picked all the mixtapes for like the dressing room so I was the guy that would make the mixtapes and like get all the boys pumped up and I was always really really into that and I didn't know why but I was just kind of like the guy that did that so it was kind of a natural uh segue I guess into DJing and into music. And then, you know, I DJed for, I've DJed for 16 years now, starting in 2010. And then actually in 2021, I ended up getting a phone call from a friend's dad that I went to high school with.
6:19And he said, Hey, we're looking for floor managers for the FIFA Arab Cup in Qatar in 2021.
6:24Grayson Repp:And I was like, newly married and had just moved to Europe and I had no money and I had nothing going on in my world. And then the music scene was still dead for the most part. And I was like I will do anything so yes floor manager sounds good even though I have no idea how to do that and it turned out that they were planning on incorporating DJs for the first time so I was like well I'd way rather do that because this is actually what I do and uh ended up being on a plane to Qatar to Doha two weeks later and I you know was playing in these completely empty stadiums at like two o 'clock in the afternoon and we're talking like you know this is like Syria versus Mauritania so group stage there was nobody there and my background was playing at a nightclub so So I just played it like I was at a nightclub and played all these bangers.
7:06Grayson Repp:And then after the tournament, FIFA was like, hey, we really enjoyed that. Would you like to be this guy that curates the music for us in stadiums of venue entertainment? I'm like, I would absolutely love to. So it was kind of like this full journey of going from athlete to musician and then being able to marry my passions back together after the fact, which is really, really interesting. And I'm one of the only people that's ever been able to do it. So I'm so grateful. And it's been a crazy journey, to say the least. Yeah. So it sounds like that was your first major sporting event and it just kind of happened by accident.
7:36Is that after the World Cup in Qatar? Was that when you started getting calls about other sporting events like NFL games, NBA games, etc.? Yes. So essentially, it's interesting because a lot of the same colleagues that I have for FIFA and for FIFA and football, soccer events are actually the same people that I've worked with all around the world doing the Olympics, NFL, NBA. So it's like all that connection is what ended up getting back to it. So I think relationships were absolutely key. It's all it all seems to be the same people that do all these events from all over the world. So it's a lot of fun when we get to meet up.
8:08But 2022 is definitely the jump off point. Like beginning of that, I don't think anybody knew who I was. And then after that, I ended up like jumping 100 ,000 followers on TikTok, Instagram, kind of the same deal. So it was it was very, very fast and very cool and exciting. And yeah, after that, it kind of just like launched me into this position of being one of the world's biggest sports DJs. There's only a handful of us.
8:30Grayson Repp:So it was a really interesting journey. Wow. Okay. So walk me through preparing for a World Cup game, because you're talking like about how sometimes it's 2pm and it's two countries where there's not many people showing up. How do you approach each game and the preparation involved to make it a really special and also culturally significant event for those countries? Yeah, so it takes a long, long time. And I'm a a big believer in like crazy preparation and I think this I can bring this back to my athletic days and like you know my dad was a professional goaltender so I did a lot of visualizing and um that's how I used to you know prepare for big races was I would you know do the six months of training and get into the pool and go swim the race and I treat like my DJ sets like that as well so before the world cup especially I started working on the music playlists about six months in advance and I was doing it like 10-12 hours a day because I just really wanted to be over prepared it's one of those things where you never know what's going to happen and since it's very regional and can be sensitive you really do have to do your research you can't just really go out there with like a universal playlist and be like okay i'll just play whatever and we'll see how this goes so i like to talk to the team delegates and even if i can get a hold of some players like speak to them and be like hey like what are you feeling right now what pumps you up before the game what are the fans listening to so i'll talk to i'll even be like walking into a stadium or see some fans like outside the hotel and I'd be like hey like what's uh what's like the vibe right now what are you guys listening to so I spent a lot of time doing that I've um definitely leveraged using AI in the last couple years because I've always wanted to know if I can't have these conversations in depth I want to know like what are the top 50 songs that have been played on Spotify in the last 10 years right so I can get that data now so I can plug that stuff in and then it's uh also just testing that stuff in the stadium as well so let's say I have a world cup where I might get the same team, I think in 2022, I DJed four Argentina matches.
10:24Grayson Repp:I was able to like make it a little bit better every single match. Right. And then a little bit about the program. So traditionally, I'll start playing three hours before the game starts. So like three hours, the doors open. Essentially, the first hour is just playing for the staff in the stadium. So you're just keeping it very low key, you know, very, very chill, very mellow. And then you start to get into a little bit more of like the pop hits in the middle hour. And then the last hour is just like a power hour right until you go into pre-match protocol which is about 10 minutes before the match starts so um yeah it's uh it takes a lot of work but it is incredibly rewarding and i think something i've learned along the way is um and this is just a as being a as a dj for a profession is it's very you can't make everybody happy you know so i do my best to make as many people as happy as possible i come from an open format background in djing anyways which is so great for this specific profession because I can't go in there and just play three hours of house music like I have to play and cover all the bases and you know like one country might have a might be an African nation and they listen to Afro pop or stuff like that and then I might be playing they might be playing it's like a Canada like something like that so it's completely different kinds of music so you have to be able to mix it elegantly as well without just being a train wreck for three hours and so I really pride myself on the preparation because it's like you really have to prepare and really have it figured out and then obviously there are a few a few tracks that are like universal like freed from desire by gala or like edge of 17 by wookie and um stevie nicks you know so there are some ones that you can play at every match but you just need to be mindful of who's in the stadium what the fans are like and at the same time sometimes the the fans just want to sing on their own with no music so you just kind of have to guide them and let them do the thing.
12:08It's interesting to see the cultural differences. And I also wonder for you in doing all of your research on all these different countries, have you found a country where you just particularly fell in love with the music that they were interested in? Absolutely. Mexico. That is my team. I've been so lucky. I think I've DJed 10 plus Mexico matches and I have like a special thing with their fans. I don't know what it is, but like I think Los Angeles during the 2023 gold cup final at SoFi I played El Rey which is like their big song and the people just went absolutely nuts and I think I had I had like 10 ,000 followers after that game and all of them are like you're you're invited to the carne asada like you're one of us for life so every time I get to get to do a Mexico match I'm like absolutely thrilled and over the moon and I've actually been
12:57Grayson Repp:invited to um a couple years ago I got invited to this uh this event called tennis fest and it was at the plaza I can't remember what the stadium was called but it was in Mexico City and it was like their bowl ring so I got to play there for a tennis match and it was like incredible because I was like one of the first DJs to ever play there rewind like last year Swedish House Mafia played there so I'm like oh it's funny because I actually got to play there first but anyways moral of the story is Mexico for sure I absolutely love them I have so many Mexican friends my when I lived in Los Angeles my roommate Joseph Diaz he's Mexican guy and I just absolutely you know I adore the culture.
13:31Grayson Repp:I adore the food. I adore the people and their football team. And I have like a special relationship. So definitely Mexico, Mexico all the way. I love that. And where are you stationed when these games are going on? Do you have much of visibility into what the crowd is reacting to and what they're not reacting to? Are you kind of blind up there in some box? It depends. So during the World Cup in 2022, I was actually on the pitch. So I was getting the same energy that the players were getting, which was absolutely incredible because I was literally like, Like, let's say like Lionel Messi, when he lifted the World Cup trophy, I was 10 meters away from him.
14:04So I could feel all the energy of 80, 88 ,000 people bearing down on you. So it was almost like I was headlining, but it wasn't about me. It was about the football soccer players. But I got to experience the same energy they did. And it was that was incredible. And then last year in 2025, I got to DJ the FIFA Club World Cup final. I met Life Stadium in New York and they put me like in front of one of the jumbotrons. So it was as if I was playing at Tomorrowland or EDC and I had this massive thing behind me and I was on camera and they had like all these things going on with me. So they've really treated me well.
14:36And I absolutely get to feel all the energy every single time. And I'm like, you know, that's just that's my thing. Like that's what I enjoy so much about DJing is getting the energy back from the people and curating that for them. So it's yeah, thus far, I've been really lucky to be essentially pitch side or somewhere in the stadium. That's a great spot. Yeah, yeah. And so you got started with the World Cup back in 2021-2022 with the Qatar World Cup. And I know that there are a lot more cultural sensitivities there. It's a very conservative country, very different from playing in a Western country.
15:10Were there any songs that you felt like you needed to be careful about playing over there? In 2021 and in 2025, yes, because I did the Arab Cup. So it was a little bit more sensitive because these were Arab countries playing against each other that might have had some sort of hostility at the time. And you had to be really mindful that there were like the leaders of these countries also in the building. And so I had to really do my research about the songs and asking my Arabic friends about the lyrics, because it was like a lot of the songs that come from that region. And this is this is a generalization, but a lot of the music, not all is very politically driven.
15:46So you just need to be really mindful about those things. During the World Cup in 2022, I think the system that we built wasn't as robust yet. they were kind of like grace and just do whatever and you need to approve it with uh human rights and anti-discrimination which was really interesting for me because i just kind of like all the music that i've curated over the last 15 years and dj'd whatever like i kind of put it into like one list of like 5 000 songs which is a lot like i think um you know they were like oh maybe we'll get a few hundred songs to check but i'm like no i have 5 000 because i want to be prepared
16:15Grayson Repp:for anything um and then that group went through all the tracks and they're like okay we can't play this because the German team might have a chant against the Dutch team that we don't want to put on broadcast or it might be too sensitive or something like that so in 2022 they gave me a lot of autonomy which was amazing I would say the Arab Cup was a little bit more sensitive and I had to be a little bit more mindful but other than that like they're yeah like I said they kind of just gave me the the torch and just said go for it and I think um from the feedback I got it worked out I think everybody was quite happy um like I said I really wanted to make sure that like all of the countries and all the continents involved like had their fair share and I think uh you would have to be an open format DJ to like make that plausible to make it make the mix elegant right so yeah I was really really lucky in 2022 and then cool part about last year with 2025 uh the event being in the US is I got to curate the music for each city which was a lot of fun so I got to do like Nashville Miami New York so it's it was a lot more regional which was more fun because obviously like you know Nashville it's like I had like Luke Combs in there and I did Miami and it was like okay I got Pitbull and then New York.
17:22It was like, I had Frank Sinatra edit that I made with Jay-Z and Alicia Keys. And so it was a, it was a lot of fun to do that.
17:28Grayson Repp:And I think that's the most rewarding part about this job is I've been able to learn about all the special songs from each country and what people really listen to and what their culture is all about. So if I hadn't have done this job, I would probably be completely ignorant to all this stuff. Yeah. I mean, it's very different than playing in a Berlin club where everyone is part of the same subculture and Yeah. Yeah. Man, that's so interesting to me. You also mentioned how you have been like put in front of a Jumbotron before and you can feel like you're almost like an EDC or something like that when you're performing.
18:04I've been thinking a lot about how high tech some of these newer stadiums are around the world. Doesn't matter where. But there are also still some older stadiums have barely any tech to them still in commission. I'm wondering if the venue impacts what you play. Like if there is a bunch more visualization that you can play into, are you going to play different music? Or do you kind of take the same approach no matter what? I generally take the same approach because I know that if I can, it's one of those things where I wouldn't necessarily like need a big screen. I would just need a reasonable sound system to do the thing I need to do.
18:40Like I played, in 2023, I also played in Oman and that stadium was very old. and there was no big jumbotron and the speakers half of them were working half of them weren't and i was still able to get the job done because i think like the music is the universal language so if people can at least hear it that's fine in 2022 actually right before the final they rebuilt the entire sound system the week before the final even though they'd already had one using for the entire tournament just to like make the sound louder and like you know make it boom in there a little bit a little bit more i think i'm one of those djs that's like it's not about the gear.
19:14It's more about like the job that I can do. I know that when I was at the Olympics, I was actually in a room, like a control room sitting next to like the show caller and like the audio guy next to me. So I didn't have a stage. I didn't have any of these things available to me except for one of the one of the events, the half pipe. And it was still just as fun because I could see the fans. They couldn't see me. But if I played the right music, then they were still dancing. And that's what it was all about. The half pipe. I feel like that's the most fun place you could be placed at the Olympics.
19:42I don't know. I feel like snowboarder fans probably know how to party. So tell me about that experience. How did you match the snowboarder vibe? The extreme sports. Let me tell you. It was so much fun. And I'll start by saying this, just because I'm Canadian. I'm from the mountains. I grew up skiing. The Winter Olympic, DJing at the Winter Olympics was kind of the last thing on my sports list that I'm like, I'd have to cross this off. And once I do this, I'm really happy because it's arguably bigger than the World Cup for Canadians, you know, the Winter Olympics. So going into those events, I'm so grateful because they put me at Lavino Snow Park in the Alps.
20:24And the events they gave me were the big air, the half pipe, the slope style. So it was all like the fun, cool events where, you know, these men and women are flying 30 meters in the air off the half pipe into it, which is essentially pure ice. And it was so much fun because, you know, skiing, they're all about like the appraise ski. So they were all partying earlier, making their way over to the mountain. It's loud. So it was it was really cool because they already brought the energy. So it's like I didn't have to start from zero with them.
20:49Grayson Repp:They were like ready to party. And the half pipe was a lot of fun. You know, Scotty James, Eileen Gu, like some of the athletes were just so incredible to watch live. And musically, during the actual event, because OBS, which is the Olympic broadcast system, you can't have music with lyrics. So I was playing a lot of instrumentals. So I just like pulled essentially all of the music that I was planning to play, stuff that I've used in the past, either nightclubs or the World Cup, events like that, really high energy stuff, and just pulled out the lyrics and just used those instrumentals. The cool thing about the Olympics being in Italy is Europe definitely has a little bit more electronic in their blood.
21:27Grayson Repp:they like to move they like to dance um you don't need to go fully pop like they're they'll know the underground stuff so it was really cool for me because i got to play electronic pretty much the entire time during the events and what was a lot of fun as well is um they were dancing the whole time because it was absolutely freezing cold so my goal was to keep them moving because when you're standing there during you know uh at least the prelims it's a three-hour bit so they're standing in the cold in the alps above the tree line and i'm like okay my job is to keep these people moving because if they stop moving, then there's a problem.
21:59Grayson Repp:So yeah, it was a, it was an absolute blast. And it was, it was one of those, it was probably the event that I enjoyed the most and was really meaningful to myself and my family. So I'm so grateful I got to do it. And I'm hoping I get to do, to do another winter Olympics one day. Yeah. I mean, do you think there's any possibility you could end up in LA for the summer Olympics? I would love to. Yeah. I think I, well, well, the thing for me is like, I used to be a professional swimmer. So doing the swimming events would just be that would be next level I actually got to do a swimming event this past summer the FISU World University Games in Berlin and that's actually the first time I DJed a swimming event and I was like this is so funny because I've done every other sport except for the sport that I actually grew up doing and I remember playing and then a bunch of people hit me up on LinkedIn and they're like oh like you're actually a swimmer so you like know the times when people want to like move and when the athlete you know they I kind of knew like the stuff going on in the background so it was a lot of fun and I would absolutely love to come to LA like I said I previously lived in Los Angeles before moving to Berlin.
22:55Grayson Repp:So, you know, if they'll have me, I'll be there. Yeah, I will. I hope it works out. I also hope it works out for me to get a ticket to something. But these lotteries have been tough. So it's wild. It's like trying to get into like a ticket master waiting line, but potentially even worse. So we'll see if I end up there or not. It's like a million people. I don't know. I'll be in the city. I hope so. So. Very cool. I'll see what I can do. If I get hired, I'll try to do my best to make it work. I need my press pass. I need to figure it out. Yeah, exactly. Exactly. Okay. So I'm also curious if you've had any technical difficulties.
23:33Has there ever been a moment where the audio just totally cuts out and you're scrambling at one of these events? Absolutely. So thankfully, nothing in a stadium. Thank goodness. But one event I did with FIFA in 2024, for it was at the Cannes Lions Festival of Creativity. And FIFA built this activation on the beach in Cannes. And it was incredible. We were there for a week. And they had like pretty much anybody that was anybody in football, soccer was there. So we're talking like Gilberto Silva, Ronaldo. So R9, the legendary Ronaldo from Brazil. And the group that actually hired me to do the job for venue entertainment, they were Brazilian.
24:13So they were very like, you know,
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24:15Grayson Repp:and it was all Brazilian players. So they're like, okay, like I talked to them before. I said, hey, listen, like, I really need your help. with some of this Brazilian playlisting stuff because Brazilian music is so interesting because there's about 50 versions of every single song and it makes my life look very difficult because I'm like which one of this version this version I can't tell there's a live version I don't know which one so they were very helpful and the big like keynote event of the whole uh spiel was Ronaldo speaking because he doesn't do a lot of speaking events he's arguably the most um famous player from brazil which is the most famous football country um and uh he was coming to speak and i said okay we're gonna play his song that was written about him when he walks on when they introduce him so i'm like great this is amazing so the sun is setting a couple hours go by he's supposed to be there doesn't show up for like two hours this is like when afro house came onto the scene and it's very south of france so i'm like okay i'll do like the afro house the sun is setting it was a vibe everyone's kind of moving we're having a good time finally finally finally he shows up i get the cue all right we're gonna introduce him press play on his song i go to play his song and across the cdj reads like i don't know the exact number but it's like 808 unsupported format file and it just doesn't play so then i was like everyone was kind of looking at each other and thankfully again due to preparation fifa has a song that's uh it's like their motto is like FIFA unites the world.
25:44And they actually have a theme song that was written by Hans Zimmer. And I had that on the other, it's just like,
25:50Grayson Repp:like because of divine timing, it happened to be on the other CDJ. I actually didn't even plan this. I think it just skipped to that one. And so I did have something to play that was FIFA related. Thank goodness. So nobody knew except for me and like the few Brazilians that we'd planned this out with. And they're like, oh my God, goes up, does the interview. It's amazing. He had two songs. So I played the other one when he walked off. And then I was able while he was speaking to download the version and fix it and put it into Ableton and fix the file. So this was totally my fault. I should have tested the file before.
26:20Grayson Repp:I think this was like the fifth day of the event. And I DJed for 12 hours a day. So I was kind of also at my limit. But this is like a thankless job. And when you work with FIFA, it has to be perfect, like always perfect. And yeah, so I played his song afterwards. I ended up playing the one afterwards, like that song that I missed after that. And then he like waved to me after. And then he was like, I'm so happy you guys played my music. Thank you so much. So crisis averted. It worked. Could have been really, really bad. I'm telling you, everybody from senior management at FIFA executive committee was there.
26:52Grayson Repp:And I was like, oh, my goodness. This could have been the worst. So that's my biggest horror story. I mean, I've had several other horror stories in actual nightclubs, but those are for other reasons. Yeah. But in sports, I mean, here's the thing about working in sport is I don't know if a lot of people know this, But when you work on a venue entertainment team, like I have somebody that's speaking to me, that's the show caller in like the control room. It's like a it's like a five person team. So then you have a commentator, a presenter, an emcee and a floor manager. And we're all communicating together at the same time.
27:27So somebody can tell me, hey, team is about team is about to walk on the pitch. So play their song. So thankfully, it's like I have people to rely on.
27:35Grayson Repp:So if things go wrong, then we have a general direction to go in. which is amazing and um yeah like i said the preparation like i think thank goodness i had that other song back up if i didn't then i don't know i don't want to think about it scary stuff scary stuff especially with like the biggest player ever just waiting for you to figure it out casual yeah i'm like you know of all moments all moments i'm like this is when i had to happen i i'll never forget the the the woman louisa sitting next to me her the look in her eyes was like it was the death stand and she was resilient so it's obviously a big moment for her and I'm like I totally messed this up didn't I but got it afterwards so that's okay you made it you made it well okay so I'm curious if you can kind of break down for us for those who don't really know it feels like FIFA is very interested in integrating music into their events what are some of the ways that FIFA integrates music obviously you have like your World Cup anthems like Waka Waka being probably the most famous one by Shakira but yeah can you break down like all the different ways that they try to integrate music my expertise and who i've worked with is the venue entertainment side so anything that you're going to hear in the stadium is probably been curated by me in the last five years um fifa sound was formed in 2021 and you could say that's like the in-house label or the section of fifa that handles music specifically so they do all the commercial releases um so all the official songs will be under their imprint um including the remix package that i did for vancouver which was like the fifa theme for vancouver it was a remix of the theme song for 2026.
29:10can you explain that a little bit really quick absolutely yeah like so all the host cities have remixes right correct okay yeah so there's 16. so a couple years ago they asked me they said hey we're thinking of doing this album for the theme song
29:25Grayson Repp:because there was a theme song that was already made for 2026 and they said we want a producer from each city to remix it to make the sound of their city essentially and they asked me to do Vancouver so yeah I was luckily able to do that and I absolutely enjoyed it I got to work to work with the uh indigenous musicians out of Vancouver and we got in the studio and came up with a song and uh yeah there's 15 other amazing versions as well so those songs will be used I think for the commercial spots so when you hear like when the players walk on the pitch in Vancouver it'll be my song that's playing Seattle for the Seattle producer LA so on and so forth so they organized that and then they also organize the uh official tracks that are being released now that's teamed up with sal xo and uh def jam recordings so that's who's producing that which is amazing for me because sal and that group is all canadian so i you know absolutely love that and think that's so cool and i guess going back to shakira she's like a juggernaut like that song um has four and a half billion streams i think it's the eighth most played music video of all time on youtube no way this is actually gonna be and she has i believe it's it's incredible so funny enough uh her song waka waka uh it's time for africa 2020 10 uh she wrote that like walking on her farm in uruguay like right before the world cup and then ended up being like the sensational head and she's like the you know she's undoubtedly like the the queen of latin pop music so to have her back she's actually coming out with a new song and it's one of the official songs for FIFA.
30:57Grayson Repp:So I'm really happy that they brought her back because it's, you know, it's going to be a banger when it's her. I love it. I love it. Yeah. And so I'm curious, being the person who's on the ground on the day of, how much do you try to integrate these recordings that FIFA has commissioned into the actual live events? So it depends. Usually they're going to save most of their tracks for protocol moments so they will be played over a commercial which wouldn't necessarily be handled by me um in 2022 it was done by me and it was a little bit finicky because i had to start the song when the commercial started so we had to be on to the second but that was for reasons way above my pay grade but i know for 2025 like for example when they had um uh the theme song for that they would just have it placed in a commercial so that would come onto the big screen and they'd be like oh here's the official song da da da play it on the screen so then i would have like a three minute break um other than that and so for example in 2022 like i would play songs like walka walka because they were past releases um they also asked me to like make a special version like a walkout for the players of uh sorry light the sky and dreamers which were the official songs for 2022 so again that was used in like a actual pre-match protocol moment rather than me just playing it whenever I felt like in my set.
32:20Grayson Repp:So it's different every single time. Got it. And okay, you mentioned commercial breaks. That's something I'm really fascinated by within sports now because so much is televised. And there's also like more advertisements and commercials integrated into stadiums themselves for people to see in the crowd while they're watching the game or in between like, you know, some of these moments. I'm wondering for you, if you can go a little bit deeper on that and explain how you navigate commercial breaks and other things that are required by the stadium in terms of advertising? It's a good question. And I don't know if I'm the most equipped for that one, because like I said, my job as venue entertainment music curator is solely for the fans.
33:06So anything that's commercial, that's going to be a FIFA sound thing. And that would be integrated into like the the uh cue sheet right so that would be the show caller that'd be like hey talking to the audio person and talking to the video director being like hey we're about to come to commercial this is when we're gonna throw that on um the extent that i've done and been involved is sometimes they're like hey we need like a song for a spot like can you give us like a can you give us like five different remixes of we will rock you and we'll pick one and we'll go from there so that's honestly like the full extent that i have to do with actual commercial stuff Like usually that's just not my, yeah, my thing is like Grayson, just make the party happen.
33:44And we'll fill in, we'll tell you when to stop and when we need to go to commercial. And then we'll tell you when to go back on. So that's been my role. Fair enough. Okay. So I'm curious also if you've experienced any viral moments in any of the games that you've soundtracked. Has your music made it into any viral clips of any of the matches, any of the games that you've been part of? Yeah. so i i would say my biggest and most cherished dj moment um and this wasn't really planned for was after the 2022 match uh it was 3-3 and it went to overtime and then to penalty kicks which is a dream final in soccer or any sport like going to overtime in a final is just the whole world is watching there was a billion and a half people watching that match and um i remember the show caller saying to me hey man we need a song here right before penalty kicks like what do you got and uh i went with intro by the xx oh because i was like this is probably the last choice because most people are like yeah i do like eye of the tiger or something like that and from my dj background i'm kind of like oh that's been done before so i really took a risk and it seemed like when i turned that song on the whole stadium just like and it was kind of silent and it was just this magical moment because it's an instrumental right So it's just there's something about that record.
35:01And I think it goes back to I really enjoyed the movie Project X. I think that was one of the reasons why I also became a DJ. And that scene and the last scene is that song playing. And I think like it's very big in the indie world, but I thought it was a little bit underrated. Like I would listen to it sometimes, but it's not a song you usually play like a club. And I'm like, I think this is the perfect song. And then it like went like 10 million on like TikTok. And people were like, this was the perfect song for this moment. and I was like whoa I just thought that was like a cool song to play and I think that's I think that's a testament to like 11 years of actually DJing but like curating music and trying to like I said I used to make the mixtapes like I've been doing that since I was eight years old so I think like that was one of those pinnacle moments of just mastery that that's how that happened um one other or two other examples during that world cup um I played uh Calm Down by rima which was essentially the unofficial theme song of that tournament because like that was just really popular record um he's from he's from africa so it was uh afro beat and that sound was really coming into its own globally at that time and i did that one i think that one went 12 million um i played sweet caroline that's like a huge football song for england and the usa and i actually played it at halftime when it was england versus usa and uh that's that was the first video that went viral so it was crazy and then last summer i had another cool moment i played free from desire when chelsea won the fifa club world cup and the video that i was able to get because i turned on my phone and as i was playing it and as i played it i kind of panned the phone down to the pitch and you could see when the players heard it and they started running towards their fans and that one did like four million five million too so those were incredible moments And actually one more, just because again, my, my love, my love for Mexico.
36:52I played El Rey after the final of that event and my wife, Sophia filmed it. And that was like the moment where they were like, yeah, you're one of us, man. So yeah, there's like, there's opportunity. There's really cool opportunities for cool moments like that. And I think that's why I love the venue entertainment program.
37:09Grayson Repp:And I love being a part of this new industry because it's like, you know, music and sports is a match made in heaven if it's done right. and to be a part of it, it still shocks me that I'm still a part of it. So it's really cool. Yeah. Well, I mean, you mentioned when a match will go into overtime. I imagine you, because you're so overprepared, do you just have a ton of songs that are prepared for those kind of pivotal moments in the game, even if it goes over time? I think it annoys the rest of the team and it annoys the Human Rights Anti-Resource or the Human Rights Anti-Discrimination Group because then they're like, oh man, And like, we got to go through another 60 songs, Grayson.
37:48Like, please just send us because it's, you know, they don't know. Like, I can give you another example of this, which is kind of funny. And last year in 2025, I came in for the semifinals and the finals of the Arab Cup. And usually I just have everything organized by key. And I have hundreds of songs in these playlists. And I try to, when I'm doing the preparation, like I usually won't play a song that I don't know. That's just kind of been a rule of thumb for me since I started DJing. Like, like if I haven't played it live already, I'll make sure that I've listened to the track. I know where the cue points are well ahead of what I'm doing so that if we get into a bad situation or whatever's happening, usually they fall back on me.
38:24So let's say that a microphone goes out when the presenter is presenting or this video screen has a malfunction. They always go, OK, Grayson, we're coming back to you because we can just fall back on music and we know that you can just like pump it for as long as I have to.
38:37Grayson Repp:Like sometimes, you know, in the Olympics, for example, there was a huge snowstorm that rolled in before the preliminaries for the women's big air. And I had to play like three extra hours for these people, you know, because they've obviously spent all this money on their ticket and they're not going to leave. So it's like I just had to keep going. So I just kept going, kept going, kept going, kept going. So that's where like the preparation comes in. And that's why I'm just, again, overprepared to a fault because it's if you're not, then you're going to have to keep playing the same songs over and over again.
39:07Grayson Repp:And I don't think anybody loves a DJ that does that. Yeah. Well, okay. So you've mentioned a couple of times that you have gotten your songs, you know, kind of scanned or checked by this like human rights council to make sure that it's not offensive to anyone. So what, what are grounds for something being offensive? Is it expletives or political content? All of the above. Tell me a little bit about like how that actually, that process actually works when you're getting that check done. Absolutely. So it's, it's all of the above. And it can be so from my understanding, I will put a song into a document.
39:42They will go read the lyrics and then they'll do like a big background check on the artist and make sure that, you know, nothing horrible or they've said nothing horrible, which is sometimes difficult with the biggest stars that we have on the planet. But it's really good that we have that there because you never know who's going to be. And since this is such a global sport, these things have to be checked. Like there's a couple examples. seven nation army was one that they relied on for pre-match ceremony for a long time like a decade and then in 2022 they we actually used it for the first half of the tournament and then anti-rights was like or anti-discrimination was like yeah we don't think we can use this anymore because one of the teams has come up with a racist chant towards another team like just at this tournament so it's like it can happen on the fly and organically too so then we're like okay we need to cut that um but yeah it's an all above check and i think that's uh that's so important when you're doing events like this because you never know and then you know i'm not perfect either so sometimes i'll miss stuff like sometimes there might be uh not a clean version like i know the rules are a little bit different in north america as compared to north or sorry of europe in germany i know you can listen to the radio and they'll have all the swear words on there they do not care like it's not a thing here they really don't care so when i did the nba event i was talking to my colleagues that were based out of uh uk and i just said hey listen i'm gonna clean it just to make sure but i'm like they're if they're because they were like hey can you lean more urban hip-hop rap i'm like yeah 100 and i just said listen like i know all these songs they say clean version there's a lot of them to play over eight hours so if there is something that slips out let me know and we'll make sure that we get rid of it for tomorrow um but yeah it's just it's really good
41:21Grayson Repp:to have these things in places because you never know who's listening and you just need to be mindful of people yeah do you ever get stage fright knowing that there are some of the most powerful world leaders watching you dj at the world cup you know what i would think i was more nervous to do this podcast wait grayson i'm not scary i hope i'm not scary not you no no no it's just the thing you know again over prepare um yeah yes i would say the the first time in arab cup 2021 uh this is also kind of a funny story and just goes to show like how we've just in we've made the program better and better over time in 2021 the resources were really slim and it was the first time that we'd use djs and they had an a1 like an audio one person in the booth that did pre-match protocol which is playing the national anthems which is the biggest deal out of any pre-match protocol if you mess up an anthem that is it like that's it couldn't be especially when it's on tv right and i guess the person that was doing it on the specific stadium was essentially like dragging a song into itunes and that's how they were playing the anthems and they're kind of like uh because we do a lot of rehearsals right so there's like three days of rehearsals before a big match where we practice all of this stuff over and over and over and over again and uh you just couldn't get it right so they're like grayson can you do the anthem and i'm like yes i'll do it you know i'll do it and um i had to play the third place match and it was uh qatar so the host and the emir was about 10 meters to my right and you know it's uh there's just something about uh the leaders of these countries that operate a little bit differently so it was really interesting experience for us and i played the anthem and i got through it i actually pressed play and i stepped two meters back and put my hands like behind me because I'm like I don't want anything to mess up this anthem we played it through I looked over he gave me a little smile and I was like okay cool and then after that in 2021 I would say all of the nervousness had gone away I think like people ask me this question a lot I mean I went from DJing the world cup final in front of 88 000 people live and a billion and a half people on tv to playing in a nightclub in front of 25 people in 48 hours and at this stage I'm like it's all the same for me like I enjoy it and it's uh it's so much fun and getting the energy of the stadium is just so much fun and I see it as a challenge every time I go to do it because obviously I want to do my best but that's how I treat every DJ setting even if I'm playing in like a rooftop lounge in Berlin I want to do the same thing so over time the nerves have gone down a little bit and um yeah it just makes it more exciting yeah well okay so also I want to go back to this remix that you did for your hometown of Vancouver.
44:05So you did integrate, this is the first time it's ever happened from my understanding, but you did involve local indigenous groups to make the song with you. So can you walk us through how that song came to be and how you got in contact with these tribes to invite them over to work with you? Absolutely. So when they approached me to do the record, they had me fill out a document and just said, Hey, what is your, in your opinion, like, what does Vancouver sound like and feel like you know you're from there can you tell us a little bit about the culture and the instrumentation you would use and the vibe so i filled out this whole document
44:40Grayson Repp:and then i was thinking i'm like we have to include the indigenous people because i mean they were here first they've been here forever and we have so many like i have a few amazing friends that are part of these communities and my mom is actually like the lead social worker at one of these communities in the interior of british columbia so i actually messaged her first and i I said, can you get me contact to like the Tsleil-Waututh, Squamish and like to the nations to talk to them? And she put me in contact with them. And then I kind of at the same time relayed this to the city of Vancouver because they were trying to make the plans for this.
45:12And we just all had a big meeting. And I said, hey, listen, I would really love for you guys to be involved in the song. It wouldn't be right if I didn't. If you weren't involved, how can we set this up? Obviously, I was in Berlin at the time. So FIFA Sound ended up flying me over there. We rented out Brian Adams studio, which was incredible. I had no idea it was his studio. and there was like grammys on the wall and i'm like oh my god and uh these musicians came in and they some of them had the full dress on their ceremonial outfits and they did they did chanting and they did uh drums and they used all of their instruments and it was kind of funny because i already had a general idea of the song that i wanted to produce i already had like the beat
45:49Grayson Repp:and everything and i remember looking at um one of the fifa sound guys after and i'm like i'm gonna to have to redo this whole thing because originally they weren't going to include their vocal and i just said hey i really want to hear the chants because this is you know this is something so culturally relevant and when they did it like the entire building just had chills and i'm like i have to include this so i had to go and change the key of the song because obviously since it was a remix of the fifa official song it had to be in the same key and have had some elements of that original and we were able to make it work and um yeah i'm so grateful i got to do that and i believe I'll be getting to perform it with them at FanFest in about a month's time in Vancouver.
46:27Grayson Repp:And it's just, it's honestly a dream come true. Like I said, I don't think anybody has ever done this before. And now it really feels like it's Vancouver. So that's really exciting. And the feedback I've gotten has been great. And I'm just really excited to play it live. Yeah, that's super exciting. And I imagine it was hard to find the marriage of like, you know, such a a new genre like electronic music and like this age-old tradition but it turned out incredible so congratulations on that that's exciting so much thank you yeah well um as we wrap up I'm wondering what your plans are for this world cup you said you're going to be performing at fan fest in Vancouver um are there any other things that you're doing leading up to the world cup events kicking off just preparation you know the usual work um i'm really focused on my artist project right now so it's kind of interesting because i always say that doing this sports stuff is like just what pays the bills for my actual artist project uh even though they do go hand in hand so i mean i have a bunch of music that's being released and i'm like i have a team that's that i'm working with and everybody is incredible and i'm so grateful for that but in terms of sports i don't have any sporting stuff before the world cup but i will be doing three dates at the fan fest um two headline slots and then i'll be performing with uh cascade and dead mouse and sg lewis which are like all heroes of mine so i'm so stoked for that and then you know since i'm from vancouver as well a bunch of the nightclubs that i grew up in they're like hey we gotta have you back come play some gigs here um i know like you know one of the people that are that's in charge of the city one of her best friends is um my really good friend's mom so she's like we have an activation we would love you there i've even had some friends be like hey can you come play my backyard party and i'm like i'll come like i'll be there you know because i'm down for anything like that's kind of my thing is like you know you can be like hey grace and like go play you know in berlin i love this because they're like oh just go set up shop in the park and like do a dj set and i'm down it doesn't have to be a world cup final like i'm just game to do anything so i'll probably have my schedule full with like 20 events or so and i'm really really excited unfortunately they're not going to be using stadiums or stadium djs this year in the stadium.
48:37Grayson Repp:They'll be using playlists instead. So I'm just going to be in the area and hope that I get a phone call that I get to DJ in the stadium again, because that's my bread and butter. But, you know, I'm not going to I'm not going to get my hopes up, but we'll see. Yeah. Well, I hope that they change that because it sounds like the energy of getting to do it live is a very important part of the World Cup games. But I do understand that this World Cup is going to be really different because it's hosted across Canada, the U S and Mexico. So even if they do kind of the stadium DJ thing, it would probably have to look pretty different this time.
49:09So I guess we'll see.
49:12Grayson Repp:Logistically, logistically, it's difficult to have 16 DJs. And then, you know, cause the thing is that you need to have trust in 16 people to do this. Right. And I think, um, it's a little bit late in the game now. So, you know, if there's a last minute call to get off the bench and come do it, I'm all game, but I mean, if it doesn't happen, I'm just so grateful that I get to be involved anyways. And I'm just so happy that my hometown put me on their back and they welcomed me back with open arms. And I'm just excited to rock it. Like we've been looking forward to this since the announcement that we were getting a World Cup in Vancouver.
49:40So, you know, go Canada. I hope that we go far. Go Mexico, of course. That's my team. And yeah, I'm just I'm just excited that I get to be a part of it again. Yeah, yeah, absolutely. Okay. So as we do at the end of every episode of on the record we're gonna play a couple games if you're game for that let's do it okay so i'm very excited about this next one so we're doing spin the record which is our newer game that we do but i have put on this board a bunch of different situations and then i want you to kind of tell me how as a dj you would approach this situation so some of them are countries so imagine they're part of a world cup match and you are tasked with coming up the playlist and then a couple of them are just other sports that you've also uh dj'd for so i'm gonna spin it for you since you're across the world from me but yeah sounds good thank you okay let's see okay brazil brazil's playing in the world cup what how do you describe a brazilian crowd at the world cup and how are you going to dj for them okay they're the craziest crowd and the most they care the most like there's nothing like a south american country nothing like a brazil and argentina nothing even comes close in my opinion after playing for both teams um so again i would start with huge preparation i would call my good friend duda pavao who's an amazing um
51:08Grayson Repp:commentator and mc i believe she'll be at this world cup she's um brazilian and she's always helped me out in the past i would give her a call and say hey give me like the 20 top songs for the nation because there's obviously a lot of different songs that'll be related to their club music but this will be full-on Brazilian funk party music you know what's funny is I actually heard a story from Gilberto Silva one of their players who is world cup winner he said I think in about 2020 or sorry 2002 that the Brazilian team refused to enter the pitch until their music was played the right way for something something was going wrong I don't know exactly which World Cup, but I remember vividly him telling the story and he said, yeah, we're not going out until you guys play our music.
51:52Wow. No pressure. No pressure at all. Yeah. So I would have to really do my homework. And the big thing is that there's so many intricacies with their music. Like I said, it would have to be like there's several versions. So I would really have to do my research if there's going to be like a live version of the song they would like. there's so many different subcultures in that country as well with music so you could go from electronic to more of their funk to a little bit of like portuguese brazilian style hip-hop yeah but i can tell you one thing it will be a lot of fun every time they show up it's a home game like when brazil shows up it doesn't matter what country they're playing in it is a home game for brazil there will be a crowd full of yellow gold jerseys and it's just the the best of times because
52:37Grayson Repp:they're just such a great people and they just want to have a good time yeah well i i love hearing that i i mean obviously kind of the the running joke on the internet is you know brazilian fans will always comment on an artist post come to brazil come to brazil so i feel like um it's good to hear that they really they really bring it even if it's not even about music music is just one of the things at the stadium that day so i love that okay i'm gonna spin it again let's see where we end up let's do it all right okay let's say you're playing an nba game you're playing a game that has the la lakers in it so what would you play for the la lakers okay well 100 would have to do west coast hip-hop there's no denying that the interesting thing about los angeles is like everybody has been there and there's a lot of amazing musicians in different genres so you could go from like a Dr.
53:34Dre record into a Skrull X record because he's from Helen Park so it's like you could do both so if you could elegantly go back and forth and do all the genres I think you should like when I had a residency in Santa Monica like I would just play everything open format because people were like we want to hear this we want to hear R &B throwbacks we want to hear Vanessa Carlton into Ed Sheeran like honestly like they're they're all about all of the music so I would obviously have to do like the original town favorites like the west coast hip-hop stuff but then um yeah high energy all the way right before the tip-off and i actually um i can't remember the dj's name for the lakers but he's amazing i've seen him play a few times and i think he does a similar bit so i would definitely be uh yeah open format because like i said you can't make everybody happy but you do want to include as many genres as possible yeah okay that's great i i'm loving this i'm gonna do a couple more if that's okay let's do it yeah all right what is okay germany germany is playing in the world cup what are you playing for the interesting okay so i actually have a funny story about working with the german national team in 2022 um germany is one of those countries that when i when i moved here my assumption was is like okay we're playing cool techno and that's all we're doing it turns out they love universally loved music, like across the board.
54:56So the team request from 2022 was Can't Hold Us by Macklemore. What? And I was kind of like, what on earth are you? Because I remember when I was in university, I remember that was like when Thrift Shop came out and being from Vancouver, they're from Seattle. I was like, oh yeah, we did the party and it was fun. And then it kind of moved on and moved on to the next thing. And I hadn't played that song ever, like since 2010 or 2011 when it came out. And I was like, okay, that's interesting. I played it. They lost their minds. A few months afterwards, Lollapalooza Berlin was on and the headliner was Macklemore.
55:32And I'm like, it's 2022. But like flowers to that guy, to being absolutely a megastar in Germany still. And like I played a lot over Europe, like I played in France and Switzerland. The Swiss absolutely love it. Like when you hear can't hold us in the club, people lose their mind. Like it's very, very bizarre. like i said i was like okay i'm gonna have to switch up my thing it's gonna be a lot more a lot cooler and a lot of the places i play they want to hear like they're like can you play like kesha and flow rida black eyed peas and i'm like 100 yes because that's kind of the generation i grew up in but at the same time i'm like i wouldn't dare play this in los angeles ever again yeah and um yeah so germany i'm like okay let's do it and then they have a lot of um a lot of their german chants as well they also love a little bit of a tech like hard techno yeah hardcore fast 150 bpm stuff which is amazing i love playing that and it just gets everybody in the building moving and like they're amazing um they have amazing songs and amazing chants so i would lead with that i do some german german records german deutsch rap is massive here like there's these guys that do um that tour switzerland and germany and austria the german-speaking countries and literally sell out football stadiums and they just they're german rappers and i'm like i don't don't even really understand the music, but for them to have this big of impact here, I didn't even know the scene existed.
56:53Grayson Repp:So this is the cool part of working in sports and living abroad is, you get to figure out all these things that you never thought that didn't think were real before. Like I had no idea. Man, that's fascinating. I would have definitely expected. Yeah. What exactly what you did about Germany, but I guess it just kind of goes to show that like the Berlin scene is not the whole country it's just a very culturally relevant center of it but i mean it's kind of like saying like what you'd play for someone in new york is what you should play for them if they like live in kansas in the united states it's just like not everyone's on that way exactly and i would even argue in berlin it's like berlin west berlin east berlin east berlin is like where the techno and the cool clubs and all those are like the cool clubs are yeah in the west it's like they just want to have a good time and listen to music that they know and they love and they want to sing along.
57:45And I'm like, I'm all for that. And it's totally changed my life as a DJ. Like when I come home and I play in North America now, I'm like, sometimes I'm going to mix in like I got a feeling because you know what? It's universally loved. And if people say they don't like it, I think they're just trying to be too cool. And I think that inside and then on the inside, they actually do like that record. Yeah, yeah, absolutely. People love familiarity. Okay, I'm going to spin it again. Let's see what we end up with.
58:13okay nigeria nigeria okay we're going afro beat all the way like i um in 2022 i dj'd a match it wasn't nigeria um i can't remember the nation but i would argue that the african fans have the most rhythm out of all the fan bases they dance in unison and they are arguably the loudest as well because they bring all of their cultural relevant or their instruments with them and they are just there to have an absolutely good time so anything african caribbean the that afro beat tempo which is the same as latin pop which essentially you know ricky martin and shakira started in north america that's what they do there and they're just there to have a good time and shake it so i'm going all afro beat the whole time and like again even in berlin if you go to a hip-hop club they're just playing afro beat and latin pop the whole time and i'm like i didn't even know this
59:09Grayson Repp:existed until i moved here so it's been you know it's so cool i love it okay we'll do one more okay okay sounds good all right
59:21okay canada what are you playing for canada canada yes finally oh okay okay well i don't know if you can see this guy above me drizzy drake of course ice man may 15th shout out to him that's like i think the music that you listen to from 16 to 24 is really calcified in your brain is like the best music so i feel like i grew up with him so i always try to throw in like a headlines uh the weekend of course crew love stuff like that anything house of balloons i absolutely love but there's a lot of amazing classic rock from canada too um one song that really sticks out to me is called uh raise a Little Hell by Trooper.
1:00:01And this was from an album that came out in 1978. It was called Thick as Thieves. And like I said, my dad was a hockey coach when I was a little kid. So I used to go to the arena and I'd get to hear all these like ACDC, Trooper, Def Leppard songs. And this one really stuck out to me as probably like the big anthem. And the fact that they end up being Canadian is just incredible. And I've actually played it after a few Canadian matches where they've won just
1:00:24Grayson Repp:because it's such a high energy track. And then, you know, we have some of the best artists we have, again the weekend Justin Bieber you name it we got him so there's no um shortage of hits to play after a Canadian win I love that and also I mean given there's some tension between Canada and the U.S. right now do you think Canadians are leaning more and more into listening to Canadian music I I like to think so I want to say yes I mean just because I live abroad now I'm not entirely well actually no that's not true my friends and I we are just such big fans of Drake we love him and we've all just been sending each other memes for the last like three months about this album coming out drake memes just or just like old videos of him because it's like i said like when you're at that pivotal age of 16 to 22 24 there's so many big life moments that happen so many paradigm shifts and i feel like for me personally he was there as that guy because he's almost also a similar age to me and i'm like i just grew up and i understood what he was talking about because he's like oh like this street in toronto i'm like oh i've been there or like he talks about going to like pierre's champagne lounge in vancouver i literally used to have a residency there so it's like yeah i love it i like that like you know i mean if we can't if we had to like we could how much time do you got like we could talk about kendrick lamar versus drake for hours and hours and hours and hours and hours i'm always going to be team canada in that sense but um yeah i think i mean we're so we're so close to that like i think there's a lot of crossover and i'm just really proud to be canadian and have like some of the biggest artists on earth you know again beaver who just crushed coachella uh the weekend drake alanis morselt is playing like oh my god like it's just uh it's a it's a good time to be a canadian musician and uh it's just um cool to be where we're from and i don't know like i said i'm kind of out of the mix because i live over here now but um music's the universal language of love and i think that's what actually could bring us together rather than fighting and like getting mad at each other on twitter let's just all listen to music and have some good time and have a good time totally totally Just don't play Marvin's room.
1:02:21That'll bring down the energy a little bit too much. I think with one last thing before you sign off. Yeah, Drake. I don't think he's ever performed that live. He's coming to Berlin. Obviously, I buy tickets the day they come out. He plays like four nights in a row. I told my wife, Sophia, I'm like, listen, like we're going to this no matter what. Like we will. I will. If it doesn't matter what cost I'm going. I've seen him like 10 times already. And he comes on stage. And this guy, the first song of the night is Marvin's room. No way. And I lost my mind because I'm like, I don't think he's ever done this live.
1:02:55And to come and open your tour in Europe with this record is just like, man. And it's just such a classic. Like, it's just like I have so many inside jokes with friends I grew up with. Like, are you drunk right now? Because that's like one of like the vocal snippets in the song. Like we always text each other that stuff. So I'm like, I was thrilled. So I don't mind Marvin's room. I mean, maybe it's due for a remix. I don't know. But I think like that's the cool thing about him is he's got so he's got such a big range. and um you can you know you can cry to some music you can drive to it you can get cranked up with your friends and have a great time with it um yeah so this turned into an episode about drake thought it would go this way eventually yeah yeah well okay okay so to end things off we always do this game called what would you cue and so basically i'm just gonna have you do a rapid fire picking one song per prompt here um so what would you cue to take you back to your childhood I feel like it might be Drake, but.
1:03:48It would be raised a little hell by Trooper, like I spoke about earlier, because I was five years old in this hockey arena, and I listened to it every weekend. And now it's come around full circle in my life again where I get to play live. So that's the one for that, for sure. Love it. What would you cue to represent your favorite era of music? That would be Drake, for sure. I think that era from 2011 till 2018, just because I was at that unique age, coming of age music, headlines, Drake, Crew Love with The Weeknd, anything from that House of Balloons record. But yeah, I would definitely be Drake.
1:04:24And I would argue nothing was the same. Like I have the artwork back here or Take Care or even his first album. you know i think the first i think when over came out from so far gone i listened to it because you used to be able to see on itunes when you could let you could see how many times you played the one song played it 76 times in a row my best friend kyle and i played it 76 times in a row when it came out i'm manifesting for you a dj slot at the top of a drake tour at some point so i'm like yeah i gotta call zach bia and be like yo dude like i'm like that's that's my stuff There's always a song for any mood, you know, from him.
1:05:00So yeah, I love it. I love it. Okay. What would you cue to represent the best concert you've ever been to? Probably I Fall Apart by Post Malone. I would say he, as a performer, he is in my top three, 100%. His angelic voice is like nothing like I've ever heard before. And I try to tell all of my friends that aren't avid listeners of him just to go see him live because he sounds better live. and he's incredible on all his albums of course but that song live the emotion that he puts into all of the songs in his set list that one specifically like brings me to tears every single time and i've never met anybody that's walked away from a post-mallon concert that hasn't been an immediate fan and i think because of that song like you know and i even know from a dj perspective there was a couple tours i went on that i had like a edit of i fall apart and everybody saying every word at the top of their lungs at all times.
1:05:55So I love it. I love it. Well, that's a perfect place to end this. Grayson rep. Thank you so much for coming to on the record. Thank you, Kristen. It was absolutely lovely. All right. Thank you so much to Grayson rep for joining me to talk about his career, working with FIFA, the Olympics, and so many more sporting events. And thank you for listening to this week's episode of on the record. If you liked today's show, give us a follow on Instagram or on our brand new Tik TOK page at billboard on the record where you can find new clips of the show every single week. We'd also appreciate it if you rated our show on your favorite podcast platform because all these things help on the record grow bigger and better than ever.
1:06:31Again, I'm your host, Kristen Robinson, and tune in next week for another peek behind the curtain of the music business. I'll see you then.
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From the publisher
Ever wondered how the soundtrack to the world’s biggest sporting events gets made? On this week’s episode of Billboard On The Record, sports DJ and music curator Grayson Repp shares how he found himself at the intersection of sports and music — and what it takes to build the perfect setlist for events like FIFA, the Olympics, the NBA and the NFL. From playing local clubs to stadiums packed with tens of thousands of fans, Repp breaks down how every match, crowd and city requires its own approach, especially when top global leaders are watching. He also explains his World Cup playlist prep and how he turned his love of sports and music into a career as one of the world’s biggest sports DJs.
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