Heat Wave Threatens Holiday Weekend Festivities; NYC Faces Hottest Day Since 2012

2 Jul 2026 · 38 min · 22 chapters

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In short

The episode is about a dangerous Northeast heat wave and its ripple effects, plus holiday weekend costs and other business/sports updates. Weather segment: NYC is under a “heat emergency” with advice to set thermostats to 78°F; Con Ed reported power cuts in Riverdale (Bronx) and asked about 89,000 nearby customers to cut usage. Lauren Rosenthal explains the “heat dome” (stuck high-pressure system trapping warm air), why air quality alerts occur (sunlight + pollution creating ground-level ozone), and that NYC’s hottest day since 2012 in Central Park is expected. Grid segment: PJM prices may spike toward ~$2,000/MWh; Dominion (Data Center Alley) faces tight supply and near all-time demand records. Holiday food segment: Robin Winslow (Wells Fargo Agri-Food Institute) says a 10-person July 4 barbecue costs about $161 (+2.4%); ground beef is up ~14% due to a ~75-year low cattle herd, with relief likely not until 2027.

Notable examples

limiting AC use, drinking/electrolytes outdoors, and pork/ribs as cheaper substitutes.

Guests

Lauren Rosenthal; Robin Winslow; Dave Hoffman (Sky Zone CEO); Randall Williams and Vanessa Perdomo MacLean (soccer/world-cup coverage).

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Heat Wave Overview

2:31 to 2:53

Discussion on the dangerous heat wave affecting the U.S. and its implications.

“grids and up-end travel for the Independence Day holiday.”

Con Ed Power Updates

2:53 to 4:00

Latest updates on power outages and conservation efforts in NYC during the heat wave.

“You know, you go to your bio page on the Bloomberg Terminal and you've written so much about this heat wave just in the last couple of days, Lauren.”

Hottest Day Since 2012

4:00 to 4:56

Exploration of temperature records and the impact of the heat dome in New York City.

“We'll see how many people actually comply.”

Understanding Heat Domes

4:56 to 5:48

Explanation of heat domes and their effects on weather patterns.

“it's been in recent memory, indeed, in more than a decade.”

Health Precautions During Heat

5:48 to 7:19

Advice on how to stay safe and healthy during extreme heat conditions.

“We do have a cold front that's on its way coming east.”

Electricity Demand and Pricing

7:19 to 9:45

Discussion on electricity pricing trends and demand during the heat wave.

“This is not Lauren Rosenthal's first heat dome.”

Humidity's Impact on Heat

9:45 to 11:49

Analysis of how humidity affects perceived temperature in different regions.

“And it wasn't that bad because the humidity isn't there.”

Humidity's Impact on Heat

11:53 to 12:04

Analysis of how humidity affects perceived temperature in different regions.

“Brokered services by Open to the Public Investing, Inc., member FINRA and SIPC.”

Fourth of July and Meat Prices

12:43 to 13:18

Overview of rising ground beef prices and their impact on Fourth of July barbecues.

“You're listening to the Bloomberg Business Week Daily Podcast.”

Food Prices Analysis

13:18 to 14:01

Insight into food price trends and consumer impacts during summer barbecues.

“Foreign shipments are projected to reach a record this year.”
Show all 22 chapters

Rising Meat Prices and Consumer Choices

14:01 to 15:40

Explore the current trends in meat prices and consumer behavior regarding food choices.

“about ground beef, which is up about 14%.”

Political Implications of Beef Prices

15:41 to 17:48

Discuss the political dynamics surrounding beef prices and supply chain challenges.

“We spoke to Marta Norton over at Empower earlier.”

Transportation Costs Impacting Grocery Prices

17:49 to 19:42

Understand how transportation costs, particularly diesel prices, affect grocery prices.

“And so with beef, we see the prices high because the supply is low.”

Consumer Shifts Towards Healthier Options

19:43 to 21:44

Analyze how consumer preferences are changing towards healthier food options amidst economic pressures.

“Don't know if we consider Fourth of July backyard grilling an essential, if you will.”

Sky Zone CEO on Active Play and Family Fun

21:45 to 23:06

Hear from the CEO of Sky Zone on the importance of active play and their strategies for family entertainment.

“And, you know, with Fiverr, it's getting those fruits and vegetables in there, getting some of the whole grains in there and then certainly adding to it all with supplements.”

Franchising Insights from Sky Zone

23:22 to 28:00

Explore the franchise model of Sky Zone and the profile of their franchisees.

“In a particular park, if you can kind of imagine this, just think they're 40 ,000 square foot boxes, so quite large.”

Franchisee Dynamics in the Trampoline Park Industry

28:00 to 30:44

Learn about the franchisee profile and the unique opportunities in trampoline parks.

“My dad was a franchisee of a different company.”

Consumer Sentiment and Programming Innovations

30:44 to 34:43

Discover how franchisees are responding to consumer traffic and the importance of programming.

“Dave, we talked a bit about the deals that you all are offering at SkyZone.”

Soccer World Cup Insights and Controversies

35:52 to 42:00

Analyze the recent red card controversy and its implications for the U.S. team.

“You're listening to the Bloomberg Business Week Daily Podcast.”

Adidas vs Nike: The Jersey Dilemma

42:00 to 43:17

Explore the challenges fans face in finding soccer jerseys from major brands.

“This is their first time ever at a World Cup.”

Adidas vs Nike: The Jersey Dilemma

44:19 to 44:31

Explore the challenges fans face in finding soccer jerseys from major brands.

“If your best finance people are doing expense reports, chasing receipts, or spending time on month-end close, it's time to get Brex AF, a gentic finance that eliminates that work before it starts.”

Adidas vs Nike: The Jersey Dilemma

44:35 to 45:00

Explore the challenges fans face in finding soccer jerseys from major brands.

“Start your day with Bloomberg Daybreak, the podcast with a global view on the stories that matter.”
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Transcript

Automatic transcript. May contain errors.

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1:54that moves the business. Let's create smarter business. IBM. Bloomberg Audio Studios. Podcasts, radio, news. This is Bloomberg Business Week Daily. Reporting from the magazine that helps global leaders stay ahead. With insight on the people, companies, and trends shaping today's complex economy. Plus, global business, finance, and tech news as it happens. The Bloomberg Business Week Daily Podcast with Carol Masser and Tim Stenebeck on Bloomberg Radio. Power prices from New York to Virginia surging as sweltering heat threatens to overwhelm U.S. grids and up-end travel for the Independence Day holiday.

2:38We just talked about some of the outages that are happening in parts of New York. This dangerous heat wave that is trapping over New York City is also trapping people in the city. For more, I want to bring in Lauren Rosenthal, Bloomberg News weather reporter. She joins us from New York. You know, you go to your bio page on the Bloomberg Terminal and you've written so much about this heat wave just in the last couple of days, Lauren. First, I just want to start with an update on what we're hearing from Con Ed, the utility provider here in the city, and then broaden out the conversation to a little bit more about the Northeast.

3:07So we did hear that some places in the northern part of the city were without power. What's the latest? Yeah, there were some cuts to homes in the Riverdale neighborhood up in the Bronx while crews work on repairs. And the company's also asked about 89 ,000 customers in the surrounding area, in City Island, some other parts of the city to cut back on power use. So don't run washers or dryers. Try to limit air conditioner use where possible. So if you have multiple units, like just run one and turn up the thermostat if you can to reduce stress on the system while they make repairs and try to shore up equipment to get through the heat wave.

3:45Are we supposed to be doing that everywhere, Lauren, or just in the areas that are? New York City is under what's called a heat emergency, which means the official advice from city officials is to turn up the thermostat on your cooling system to 78 degrees. That's if you're a home. That's if you're a business. We'll see how many people actually comply. Understandably so. I feel like there's some Nobel Prize winning economics paper that could be written about this. It has to be. Are individuals actually going to make the cuts for the community? I mean, I'm walking around outside. I have my phone in my hand and my phone's just on fire, just simply from the heat.

4:23Not yet saying it's too hot to use. You know, that ever happens where the. It starts putting off an alert. Yeah. Well, no, the temperature says like you have to lower the temperature of the screen says you have to lower the temperature of this phone in order to actually use it. Yeah. It's just insane. But Lauren, tell us, I think that this could be the hottest day ever that we're about to see, but tell us how this is, how it's been historically. Yeah. Yeah, so New York is seeing its hottest day measured in Central Park since 2012. We're probably going to come in shy of the all-time record, but it is for sure the hottest it's been in recent memory, indeed, in more than a decade.

4:59There are some parts of the country closer to the Washington, D.C. area. Actually, heat and humidity are more intense, believe it or not. And we are getting close to some records around the Washington Reagan International Airport. But for the most part, you know, we're looking at temperatures above 100 degrees for a really large swath of the East Coast, not just today, but also tomorrow and cooling off slightly for the Fourth of July holiday. But honestly, not by much. Heat dome is the responsible party for this. What is a heat dome and why do I keep hearing about these heat domes? Yeah, I mean, it's kind of what it sounds like.

5:34Imagine if you're getting room service, one of those silver dome trays that traps the heat in and keeps your food warm. There is a high pressure system that's gotten stuck over the eastern U.S. And it's essentially trapping warm air close to the surface. We do have a cold front that's on its way coming east. It can cause potentially some severe thunderstorms and it may ease the heat a bit in the coming days. Looking ahead into next week, cooler temperatures are on the way for the East Coast. We will be a little bit closer to what's considered normal for this time of year. Why do we also get these air quality alerts when temperatures are so high?

6:11Yeah, a lovely mix of intense sunlight and urban pollution. The sun reacts with compounds in exhaust, in emissions from buildings, and can increase concentrations of what's called ground level ozone. So if you step outside in the summer and it kind of smells like batteries, that's ozone. It's not great to breathe in, particularly if you have asthma or you're working outside for an extended period of time. This is just a nice way to start the show. It's a nightmare. I'm not looking forward. I mean, so what should people be doing? You mentioned that if you're staying inside, setting your AC to about 78 degrees, that's what Mom Donnie is suggesting.

6:52What should you be thinking about in terms of precautions if you do end up having to be outside during this weekend? Really limit your time in direct sun if you can. Take breaks in a cooled space. Watch your fluid consumption. Drink more than you think you might need. And not just water, but also try to replenish your electrolytes. So sports drinks, coconut water, those kinds of things. But for the most part, don't push yourself. Try not to overexert yourself. Really be mindful. Like the heat is no joke. And intense sun, cloudless skies can make it a little bit worse. This is not Lauren Rosenthal's first heat dome.

7:25I can tell. She knows her way around the heat dump. She's seen a few things. Power prices, Lauren. I want to broaden this conversation out to other parts of the Northeast. PJM interconnection. This is, it's something we talk about whenever we're talking about demand or supply of electricity or even grids. What are we going to see when it comes to prices and in which parts of the country? Yeah, so prices are likely to spike and indeed already have system-wide. PJM serves the Mid-Atlantic. So we're talking about the Washington, D.C. area, parts of Virginia, into the Carolinas. We have already seen prices elevate.

8:05We were close to$2 ,000 yesterday evening as temperatures started to climb and we hit the hottest part of the day. Folks got home from work and cranked up their air conditioners. Prices can go even higher in the Dominion portion of the grid. So this is a part of northern Virginia, the home to Data Center Alley. Large concentrations of data centers, big industrial users. The demand for power is high. The system is operating in a low-level grid emergency. They've gotten permission from the U.S. Department of Energy to sort of crank equipment to its limit, max out generation, sidestep emissions standards and environmental standards as needed in the process.

8:43But, you know, things are tight and will continue to be. The system is getting close to an all-time demand record. We'll see if they actually get there. Wow. Well, Lauren, what can people do to save a buck or two? I feel like there's always this debate as to whether or not you leave your AC on all day long or turn it off and turn it back on. Same with the lights in your house in this moment. Is there any sort of way you should be thinking about using your air conditioning system as to not maybe see as high as an electric bill as leaving it all day? Yeah, officials always like to say, you know, you'll hit a point where you may crank down the temperature on the thermostat as low as it will go.

9:20But the heat in your in your apartment or home just won't break. that's a sign you should probably crank that thermostat back up reduces strain on the grid reduces your power usage you know eventually in the overnight hours temperatures will come down a little bit granted not as much as most of us would probably like uh but cranking up your air conditioner in a desperate attempt to cool your space honestly probably won't help that much all right before we let you go carol and i were in las vegas a couple weeks ago it was 114 degrees And it wasn't that bad because the humidity isn't there. Why is this so much worse at 100 degrees in New York?

9:59Oh, man. Well, humidity makes hot weather feel hotter. You're out there in the desert. It's nice and arid, not a lot of the ambient moisture. We have a lot more water in the eastern U.S. Also, as the climate changes due to human activity, the air is capable of holding more moisture. so we can get more of these kind of soggy, oppressive days. And unfortunately, it does make things feel hotter. Stay with us. More from Bloomberg Businessweek Daily coming up after this.

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12:40Visit store or BoostMobile.com for details. You're listening to the Bloomberg Business Week Daily Podcast. Catch us live weekday afternoons from 2 to 5 Eastern. Listen on Apple CarPlay and Android Auto with the Bloomberg Business app. Or watch us live on YouTube. Well, also happening around the country, the 4th of July. And with the 4th of July comes the barbecue. U.S. ground beef prices have surged to all-time highs as the domestic cattle herd shrinks to a 75-year low. So the cost of meat has been a point of concern for the Trump administration ahead of the midterm elections. The president has encouraged more imports from countries like Argentina to cool prices.

13:18Foreign shipments are projected to reach a record this year. The big question for a lot of consumers going into holiday weekend is how much is that Fourth of July barbecue going to cost? Robin Winslow thinks about food prices nonstop. It's her job. She's head of the Wells Fargo Agri-Food Institute. She joins us from Minneapolis. So you and the team out with some research. Robin, it says the summer barbecue for 10 people will cost about$161. That's for a pretty big menu. It's for food. It's for beverages. Yet that's still up 2.4 % from last year. What are the other distinctions that you noticed with this year versus last year?

13:52Yeah, well, I think you called it right out of the gate. We are seeing meat and proteins really rise year over year, specifically when we talk about ground beef, which is up about 14%. As you noted, we are at record low supplies, dating back almost 75 years. So that's really causing some stress with the budget. We do see a little bit of relief and better news with chicken breasts. It's a good lean protein that's up about 3%. Pork ribs are another option. Again, up about 3%, but really good and convenient when feeding a crowd. Well, is there any area where we've seen that shoppers are getting some relief?

14:29We've been seeing prices going up nonstop, as we clearly are seeing through some of your reports. You know, it's a little bit of a mixed bag. Two areas that I can highlight would be desserts. Sugar prices have stabilized. So we're seeing cookies, ice cream, both up just only 1 % year over year. I'd almost call it flat. Pies, especially, you know, in the bakery area, again, up just about 4%. But I think that lowering of the sugar cost is helping out in the bakery aisles. Another area I'd point out would be fruit. And, you know, the best way that you can find value in fruit is to really purchase whatever is seasonal.

15:06So there are some good options there. Watermelon being one, it's down about 3%. And then berries are a mixed bag, but you can probably find some value in savings there as well. Well, your report is called Stay Close, Grill Big. Are families choosing backyard gatherings as opposed to travel at all because of affordability? We are seeing more people opting to stay closer to home. And with that comes the bigger crowds. You have hopefully some more family around and friends to join you. And that's really kind of what we took into account with our menu and our planning, really thinking about feeding that crowd.

15:41We spoke to Marta Norton over at Empower earlier. I mentioned that the CME group is launching trading contracts for the beef products that are used in hamburgers and meatballs as prices surge amid a shrinking U.S. cattle herd. As we mentioned, too, at the top of this, there are political implications of that, kind of both ways for the president. One is you want to satisfy the farmers without alienating them by allowing for cheaper imports, but you also want to make sure that the folks who aren't the farmers and are paying for this stuff at the grocery store aren't seeing prices rise too dramatically.

16:09Is there relief on the horizon specifically when it comes to beef prices? You know, in truth, it is going to take some time. Rebuilding the herds is not an overnight process, as you can imagine. It can take two to three years to get the caps up and ready. So we do expect to see some relief, but not until 2027, perhaps, as the herds start to come back up. What about the screwworm part of the equation here? Yeah, so the screwworm is back in the United States. It's really in the southern states. We're keeping an eye on that. At this point, we do not see that that is really disrupting beef supply or having any issue on pricing.

16:49Why do you argue in your report that ribs are taking center stage? You know, pork prices have been relatively stable, especially relative to, you know, red meat and chicken. And again, it's an option where it can be easy to feed a crowd with some of the different cuts of pork where you can really find some good value. Well, also, you know, how are you thinking about just not this holiday season, but what this means for grocery prices down the road as we're looking into the second half of the year. The grocery prices have really followed the food at home information that we're seeing coming out of the BLS.

17:27And we see that it's moderating compared to some of the increases that we saw in the past, certainly tracking back to COVID. So there's good news that the increases are not as big as they had been, but still it is costing more. I will say, you know, that when we talk about produce, fruits, vegetables, any commodities like that, it's really a function of supply and demand. The pricing is a function of supply and demand. And so with beef, we see the prices high because the supply is low. I think as we get into the growing seasons and more options are available and hopefully increasing some of the supplies, maybe those prices could moderate a bit.

18:04We're speaking with Robin Wenzel, head of the Wells Fargo Agri-Food Institute. She joins us from Minneapolis this afternoon. One of the conversations that we had over the last couple of months has been the cost of transporting the products that we buy at the grocery store, and specifically when it comes to produce and getting, let's say, some produce from California to the East Coast, maybe not as important this time of the year. But the increase in diesel prices that we saw in the earlier part of this year really affecting those prices. Given that we haven't seen gas prices come down the way we have seen oil prices come down.

18:39Is that still a big share of increase in costs when you're at the grocery store? You know, for the produce and for this transportation, those costs are built in. It can take some time to see that come down in the pricing. We, you know, throughout history, we see diesel prices go up and go down. And so it does moderate within the fresh produce. It doesn't always tend to be to as great a degree as we would think, although of recent, you know, we are seeing some impact. But we do hope that that will, again, start to moderate and trend down at some point. When should that trend back to pre-war levels?

19:17I don't have the answer to that. I would like to have that answer. But I think it is going to take a bit of time, as we can imagine, to kind of work through inventories and have it right size a little bit. Well, Robin, outside of beef, where else are you really seeing consumers being crunched in this moment? Earlier, we were just talking about Buy Now, Pay Later on one of our earlier shows on Bloomberg TV and how so many consumers are trying to find ways just to finance the essentials. Don't know if we consider Fourth of July backyard grilling an essential, if you will. But curious, where else are you really seeing consumers essentially trading down?

19:53You know, with beverages, that's one of the areas. Certainly, we've seen kind of, you know, alcohol beverages flat. They're up about 1 % in price. But we are seeing consumers trying to find other options out there. Part of it is consumer taste and preference, people looking for low sugar, low alcohol, no alcohol options, and, you know, switching to the sparkling waters and some of the other beverages. I would also say that, you know, dried goods, those pantry items tend to be effective with cost savings for consumers versus a lot of the fresh produce and proteins. Are we ever or are we at this point, Robin, seeing any macroeconomic effects as a result of GLP ones?

20:33There was there was so much talk a couple of years ago. You know, there were folks out there saying this is going to be a boon for airlines because if everybody weighs less, they're not going to have to spend as much on fuel. Certainly, we've seen some CPG companies change up their formulations and add protein. And we've seen portion size commentary from companies. What are you seeing in your world? We are seeing a shift in consumers' habits and their purchases at the grocery store. So we do see people trying to lean in on the outer aisle. Again, the fresh produce and protein when they're on GLP-1s, avoiding a lot of the processed foods, the sugary foods.

21:08So we see some changes there. Protein and fiber are the two winners from the GLP conversation. That's really where a lot of the consumers and people taking GLP-1s are focused with their nutrition, with their diet, and finding ways to supplement and add that to their to their menu. But what types of proteins and what types of proteins? Yeah, lean proteins. So your fish, your chicken, all of those. I'm really trying to pack it in. Also looking at dairy. Dairy's been a great source for protein. We've seen pottage cheese just explode in popularity. A lot of the yogurts. So that's an area in addition to a lot of the protein shakes that we see.

21:48And, you know, with Fiverr, it's getting those fruits and vegetables in there, getting some of the whole grains in there and then certainly adding to it all with supplements. Are you seeing at all shoppers maybe going toward canned goods as opposed to maybe fresh produce or fruits? When we think about the produce section, are you seeing people maybe trading down from a brand name to Walmart's great value? People are prioritizing, you know, making their budget stretch. And that is certainly a way to do it. So working with private label, working with more of the dry goods, the canned goods, there's value there.

22:21And certainly a lot of the retailers are incentivizing people to shop in that area as well with some of the specials. So it is a constructive way to make your budget stretch further. You're listening to the Bloomberg Business Week Daily Podcast. Catch us live weekday afternoons from 2 to 5 Eastern. Listen on Apple CarPlay and Android Auto with the Bloomberg Business app. Or watch us live on YouTube. Dave Hoffman would certainly say that's the solution. He's the CEO of the indoor trampoline park Sky Zone. Hundreds of locations around the U.S. and they are growing and building more. He joins us from Dallas.

22:57Dave, good to have you on the program. You've got a great background, includes Dunkin', McDonald's and more. You have a history in franchise business as well. For those who haven't been to a Sky Zone, describe the experience and who it's for. Yeah, and look, we are the leader in active and social play. And like you said, we've got actually nearly 300 locations. We're focused on, and I don't know if people know this, but we're focused on kids 6 to 14. In a particular park, if you can kind of imagine this, just think they're 40 ,000 square foot boxes, so quite large. We'll have 20 to 25 attractions in that indoor park.

23:35And like you said, Tim, while we're known for trampolines, we've got everything in there now from dodgeball courts, which are amazing, ninja courses, multi-story mega slides, basketball and soccer courts, zip lines, you name it. We've got a lot going on in there. And really our thesis here or what we're trying to do is we're all about active and social play. And we feel both of those are important, social in today's environment, especially in a post-COVID world and everything that's going on with technology. We want to be the place where kids can come, build confidence, burn off energy with their friends.

24:10And so everything we're doing is about the power at play. Well, Dave, I can imagine that this must be one of the biggest seasons for you all, being that it's summer vacation season for all the students, all the kids. What's it been like for you all as of late? Yeah, I think, you know, as an operator for 30 plus years, as you mentioned up front, I think you're always looking for attention in the marketplace. and how you can solve that tension for the consumer. And so, look, nothing new. Just would you guys continue to report on here? The tension for our offering would be, you know, the consumer's wallet is under pressure.

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24:48Yes, some prices have come down, but the family wallet is certainly under pressure. And so how do you make it easier for the families to use you and give the, you know, their son or daughter child the summer that they deserved? And so that's the tension that we've been trying to solve. We think we came up with something that works for us, and it's going to be an ongoing strategy for us. But this summer, we call it the, you know, summer of Sky Zone. It's anchored by our seasonal pass. And when I talk about the seasonal pass, it's, you know, that's one type of price point that we have. And to your previous guests, we want to be the leaders in affordability and accessibility.

25:27And again, if you draw that line in the sand, which we have, then there's other things that you can go down. But this summer pass, essentially it started in April, but you can still buy it now. And just think if you buy it now, you pay one month, you get a second month free until the end of August. And so we think that's very compelling for the family wallet. But it's selling about 80 % over last year. So I think that speaks to the tension, again, that's in the marketplace. And then the offer and how well this offer has been received. But it's not the only thing that we try to do there. We've got, obviously, our monthly memberships.

26:03If you're jumping two times or more and just think that's$1 a day, which we think is a great investment in your child for$1 a day, the annual pass. And then we pulse in things like this weekend. I'm really excited. We're doing a clever, cute little play on our 250th birthday. and it's red, white, and bounce. We've got a price point dedicated to$17.76, so it's$17.76, which for a two-hour jump ticket, a one-time jump ticket, that's probably one of the best price points in the industry, and we're giving away a bunch of tchotchkes and food and things like that at the same time. And, you know, as you move through July, we've always got these things where if you don't want to be a member and you just want to come one time, World Jump Day is coming up July 20th.

26:46Who knew? World Jump Day, just like National Donut Day back in the day, But World Jump Day is something we're going to do a takeover of. And so we're always on our calendar. We're always trying to pulse in things. So people will try us. I think when they try us, they like us, they love us, and they come back. You know a thing or two about donuts because you were president of Dunkin' U.S. from 2016 to 2018. And you were also CEO at Dunkin' from 2018 until it was sold to Inspire. So you know about Donut Day. Let's get back to trampolines, though. I want to talk franchising here. Close to 300 locations in more than 40 states in the U.S.

27:23Are any of those owned and operated by SkyZone or are they all franchise owned? No, we're 50 % company owned, 50 % franchise. I tend to move towards tipping that mix more into franchise. I've run both in my McDonald's and Dunkin' days, as you know. But I am a believer in the franchise system and in working with small business owners. And look, I'm really proud this year we were named one of the top 10 investments by Franchise Times. So something is really resonating with our small business owners. And I think they do an amazing job on a company this size getting into those communities and serving those communities really well.

28:02So who's the typical franchisee? My dad was a franchisee of a different company. So I know how this works. you have the support of a huge brand, you own and operate it yourself, then let's say 5%, 10 % of the top line ends up going back to the parent company. So just give me the profile of who the franchisee is, where the opportunities are geographically. And it seems like something that is capital intensive in terms of the size of a building and the actual equipment that you need. So how do you support franchisees with that? Yeah, it's a lot in there, Tim. Great question. You know, we've got a lot of single park franchisees in some of the smaller cities.

28:51So this isn't about opening up. And I'm very sensitive to not building on top of franchisees. So if you run an amazing single park in your community, I want that. I want that franchisee to be just as successful as somebody that has eight to 10. I think our largest franchisee is probably somewhere in the 15 to 20 range right now. So it's a wide spectrum. And, you know, look, these are people that have been in multi-unit four wall in the past. And they identified this opportunity in terms of sort of the uniqueness of trampoline parks. And a big part of it is their belief in this is in total sincerity, their belief in active and social play.

29:35And so they really were running other businesses and they like this offering. The margins are incredible. So, of course, high fixed costs, as you said, Tim. So you have a high fixed cost build, but our margin profile profiles out for wall in the high 30s, low 40 percent range. So, again, initial big investment because we take down some of these decayed bankrupt big boxes. They're all snowflakes. You have to convert them into a sky zone. So it's a little bit like Tetris where you're going in and laying out these different attractions. You never know what you're going to find behind the wall. So there's a lot.

30:12It's not as cookie cutter as what I've done in the past. And so our teams, our development teams and franchisees do an amazing job of taking these decayed bones in some of these communities and repurposing them. And, you know, we could go through the list of some of these bankrupt big boxes, but I love what we're doing. And this is a story that never really quite gets out there, but how we're repurposing. and I think improving the face of some of these decayed bones that are in these communities and making them approachable again and accessible for those particular communities. Wow. Dave, we talked a bit about the deals that you all are offering at SkyZone.

30:49I'm curious, as we continue to talk about franchisees, what have you been hearing from different people leading some specific locations across the nation? What has been their sentiment about consumer traffic and the brand, really? Yeah, well, and you know this well, Nora, like anytime you get into live entertainment, there's always going to be you're always going to be fighting on a frequency game. And so for us, not only has everyone embraced the price point and this idea that, you know, affordability and accessibility. And again, if you put that as a strategic pillar, and that's been one of my pillars for my 30 plus years, then you start opening up your creativity to say, OK, how do I think differently about just a binary?

31:34You're a member or you've got a jump ticket. And how do you open it up and give people optionality? optionality. And so that is one of the things we've got a group within our franchise community. I love it. It's our franchise advisory committee. And we work closely with them on the pricing construct and how we ought to be thinking about this, the marketing deals, how we pulse that in. But the other piece that is really super important is programming. And so you can have great attractions, you can have great price points, but the kids and the parents want programming. And so So our glow parties on Friday and Saturday night have been fan favorites.

32:08They're running all summer long fan favorites for the older kids. We're running Sky Cup in parallel to World Cup right now. So you've got great three-on-three soccer matches inside, viewing parties, all kinds of soccer, football takeover within the parks as well. Birthday Like a Boss is a new upgraded birthday experience that we've introduced. So besides just compelling price points, great variety, you have got to, in order to get frequency, you've got to have really good programming to get the kids excited about coming back over and over again. And so that's been a big push for us as well is to make the programming more different.

32:49And then I think, if I could, just one last thing is, you know, one of the things that I focused on in my, again, over my career is kind of operating with a healthy paranoia around your brand. And so how do you keep evolving? And I've always loved the saying, hey, if you don't like change, you're going to like irrelevance even less. And so how do you keep evolving your offering? And so we've introduced Sky Labs in our company. It's our innovation arm. It's a dedicated team with franchisees on how do we evolve the power of play in our parks. And some of this is you don't want to get away from your knitting, which is active play.

33:24But how do you bring wearables, other types of gamification in there that complements, you know, active play? And so that's a big part of you're going to see us continue to peel things off. We're working with PhDs in childhood development on all of this. And so, again, I'm really I think all of that is how we're going to continue to evolve this offering for for our guests going forward. Stay with us. More from Bloomberg Businessweek Daily coming up after this.

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35:48Learn more at brecks.com slash AF. You're listening to the Bloomberg Business Week Daily Podcast. Catch us live weekday afternoons from 2 to 5 Eastern. Listen on Apple CarPlay and Android Auto with the Bloomberg Business App. Or watch us live on YouTube. Nobody better to talk soccer with than the co-host of the Business of Sports podcast. We've got Randall Williams with us, Bloomberg News Senior Reporter, Vanessa Perdomo, MacLeon, Bloomberg News Sports Business Reporter. They both join us here in the studio. Is the world taking the U.S. seriously finally this year when it comes to soccer? It's interesting because I do think we're turning that page.

36:27We're starting to turn the page where people are tuning into the U.S. games and they're saying, wow, they're actually playing some real soccer, some real football that we're seeing from the U.S. for the first time. I think people think that we're going to go further than we ever have before. I mean, it would be pretty cool. 250th anniversary of the founding of this country over the Fourth of July weekend. Monday in Seattle against Belgium if the U.S. were to, you know, get to pass the round of 16. Randall, I heard you on Bloomberg surveillance this morning with Paul and Scarlett. And Paul, let's talk about this red card situation.

37:04Paul said this is why the U.S. is not taking, like as a country, we will never be a powerhouse in soccer because these rules are just driving us crazy. And we're like refusing to actually abide by these FIFA rules. Can you explain what's going on with that? Sure. So Flo Balogun, I believe he scored three or four goals. He's been a top man for our squad. He incidentally was an accidental contact to the ankle of another player. And so that gave him a red card. A red card means you are immediately kicked out of the game you're playing in and then the next one. So immediately one of the best players is automatically eliminated from the most important game, you could argue, of the last 100 years for America.

37:47And so with that in mind, the rule is just very, very strong. Like, it was an accident. There have been much more egregious red cards. In previous World Cups, there has been a World Cup where someone headbutted another player. That is worthy of someone being suspended. Not someone tapping your ankle. And I understand this contact might hurt, but the player continued to play for the rest of the match. He was part of the game. He was fine. What's the deal with that? Like, what is the determination that somebody gets a red card for something that seems accidental or it's incidental as part of the game and not malicious?

38:21So the red card was given because they didn't deem it accidental. At the time, they gave the red card. But they're going back and checking the video for offsides every time somebody scores a goal. So they're going back and checking the video for this. Right. Slow motion should be used for offsides. Very particularly, it should be used for offsides. It shouldn't be used in an instance like this, which is a soccer play, which you should watch at game pace. They slowed it down to frame by frame. And then frame by frame, you see him step on his ankle. So it looks pretty bad. But if you just watched it, he was just tackling.

38:54He was just going for the ball. It was not malicious, but they deemed it malicious because when you watch it in slow motion, it looks that way. Go ahead, Nora. No, continue. I was going to say, so now let's address the elephant in the room. Lionel Messi, the goat, my goat, had a very, very similar. My son's goat, too. He's the goat. It's on the speed. They had a very similar play earlier in the tournament where almost the exact same thing happened, and he was not called for a red card. You could argue that he had goat privilege. But what is going to be the effect of this sort of thing? We've had, I was talking to Vanessa earlier, Mexico, Canada, and the U.S.

39:27are performing phenomenally well for this tournament, and they're the host. That's great for FIFA. It's great for all three countries. Now you take a player who's turning into a star and you pull him off the field. It's not a good thing. And I think that what does FIFA do now? Like, they're not going to allow him to play. But is there going to be a review process in years to come? I think there should be. In talking, sticking with that performance, Vanessa, just starting to break, you were talking to us a little bit about how the U.S. has been performing and how this could potentially be a historic moment depending on where we land.

39:57I have been saying this from the start. I do think that if the U.S. was able to capture the audience, capture the moment of a home World Cup, that they'd be able to do something that we haven't seen in a very long time since 1930 in this country to win a group. We've only ever won one knockout game, right? So now we've won two. So will we win two in a World Cup? I think it's very possible. But Flo being out, it really hurts our chances. But we are performing better than anyone expected. And I think the thing is, is like Belgium's a beatable team. This is not Belgium from 2018 and 2014 when they have essentially, and mind you, they beat us earlier this season as well.

40:32But the form that the U.S. is playing with right now, it makes you think and makes you believe, which is what audiences want. At the same time, if they were to beat Belgium, they would eventually have to play France or Spain or Portugal. And those are world powers. But America loves an underdog. And that's what we all want to watch. And you guys have actually been going in person to some of these games. What's it been like on the ground? I feel like just in the New York City area between the Knicks winning and now we've got the World Cup just in the area in Jersey. I can only imagine how crazy it is in person.

41:01The energy has been electric. It feels like the sports wave has not reached the shore in over a month, which normally this is the break period in sports right after the NBA finals. But MetLife has been rocking for every single one of the games that I've been going to. The New Jersey Transit has held up just fine, even though I've easily expensed$98 a ticket to each one of these games, but that's what they're charging. And quite frankly, I think the tournament is going well. There were a lot of concerns coming into this about, you know, if ICE would be at these tournaments, if people would be getting kicked out, all of those things.

41:32And the tournament thus far, the biggest controversy has been this red card. That is a win for FIFA and unfortunately it's a loss for the U.S. Vanessa, is it a win for Adidas? Is it a win for Nike? I think it's definitely a win for the jersey sales as well. Randall's holding an Adidas ball right now. He's holding the ball. This is Randall's stress ball. He carries it with him everywhere. It's definitely a win for these companies. And what we're going to see is, is it a win for smaller companies? Cape Verde going through and what they were able to do and the goalkeeper going, crazy the way he did.

42:02Capelli is a small, small company. This is their first time ever at a World Cup. And now they have this insane Cinderella story that they've been able to follow. So their stock is something that's going to be really interesting to watch. If I could just add on to that, I think Adidas, if you had to pick a winner right now, I would say Adidas is the big winner. Why? Because they have Lionel Messi. There is an unlimited supply of Lionel Messi jerseys, whether it is for Inter-Miami, if it's for Argentina, you can go and get one. If you are searching for a U.S. jersey right now, Nike is a supplier, and you can't find them.

42:33There are multiple stories out about it right now, whether it be the athletic, whether it be the international papers, and that's a problem. You should always expect, whether it's the Super Bowl, the NBA finals, that fans are going to want these jerseys by the dozen, and they can't get their hands on them right now. I shared this last week during our interview, but you can't even get your hands on a knockoff Nike jersey. Yeah, it's a real problem. It's insane. And I'd say the problem is that these moments don't come a lot. Like the next time that we'll be watching this will be in Spain and Portugal and the team could look very different.

43:01So when someone wants to buy a Christian Pulisic jersey, they should be able to go into a Dick's Sporting Goods or a Nike or elsewhere to go and grab one. All right, we have 10 seconds left. You're looking good for Monday night, US? I feel good about Monday night. I actually think the odds are pretty even right now. So I think we're going to be good. This is the Bloomberg Business Week Daily podcast available on Apple, Spotify, and anywhere else you get your podcasts. Listen live weekday afternoons from 2 to 5 p.m. Eastern on Bloomberg.com, the iHeartRadio app, TuneIn, and the Bloomberg Business app.

43:35You can also watch us live every weekday on YouTube and always on the Bloomberg Terminal.

43:48He's dribbling the ball with everything on the line. He's driving down the pitch. He's facing price hikes and cuts past him. Carrier contracts, tries to block him. Oh, he leaves him in the dust. He's at the edge of the box. He cuts past the nonstop group chat trash talk. He clears on goal. He shoots. No! Unlimited data for$25 a month forever. Visit your local Boost Mobile store today to get unlimited data with a price that never changes. Boost Mobile. After 30 GB, customers may experience lower speeds. Customers will pay$25 a month as long as they remain active on the Boost$25 unlimited plan. If your best finance people are doing expense reports, chasing receipts, or spending time on month-end close, it's time to get Brex AF, a gentic finance that eliminates that work before it starts.

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From the publisher

The people, companies and trends shaping the global economy. Watch Carol and Tim LIVE every day on YouTube: http://bit.ly/3vTiACF.

A dangerous heat wave that is trapped over New York City is also trapping people in the city.

The heat dome that’s settled over the East Coast has New York City set for its hottest day since 2012, according to the National Weather Service. Temperatures in Central Park are expected to spike to 100F (38C) Thursday afternoon, but swampy, oppressive humidity will make it feel more like 110F. In parts of the city with less shade and more pavement, temperatures are likely to push even higher.

Power prices on the largest US grid surged as the eastern part of the country was struck by what is forecast to be the hottest day of the year so far.
Today's episode features:

  • Lauren Rosenthal, Bloomberg News Weather Reporter
  • Robin Wenzel, Head of Wells Fargo Agri-Food Institute on Wells Agri-Food BBQ report: 'Stay Close, Grill Big: Why Backyard BBQs Are Taking Over Summer 2026'
  • David 'Dave' Hoffman, CEO, Sky Zone
  • Craig Trudell, Bloomberg News Managing Editor of Global Business Americas on Tesla, Rivian, & Ford deliveries
  • Randall Williams, Bloomberg News Senior Reporter and Vanessa Perdomo-Maglione, Bloomberg News Sports Business Reporter, Co-Hosts of the ‘Business of Sports’ Podcast on World Cup latest

Hosted by Tim Stenovec and guest host Norah Mulinda.

See omnystudio.com/listener for privacy information.

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