Picpay CEO Eduardo Chedid on the Rise of Brazil's Fintech Players

3 Feb 2026 · 8 min · 6 chapters

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Bloomberg Businessweek Episode Notes

Episode Title Picpay CEO Eduardo Chedid on the Rise of Brazil's Fintech Players

Episode Description In this episode, hosts Carol Massar and Tim Stenovec interview Eduardo Chedid, CEO of PicPay, a rapidly growing Brazilian fintech company. PicPay has evolved from a digital wallet launched in 2012 into a full-service digital bank with nearly 66 million customers. They discuss PicPay's recent IPO in the U.S. market, its competitive landscape, and future growth prospects.

Key Takeaways

Introduction to PicPay

  • Founded: 2012 as a digital wallet.
  • Current Status: Operates as Brazil's third-largest digital bank.
  • Customer Base: Nearly 66 million customers.
  • Financial Growth:
  • Revenue: $1.4 billion (growing 92%).
  • Net income: Growing at 82%.
  • Return on Equity (ROE): 17.4%.

IPO Discussion

  • Reason for Going Public:
  • Opportunity to access a larger base of investors and capital.
  • Align with peers listed in the U.S. like Nubank and Chime.
  • Significance: First major Brazilian company to tap U.S. equity markets since Nu Holdings' IPO in 2021.

Competitive Landscape

  • Competitors: Other fintechs including Nubank, Inter, and Chime.
  • Distinguishing Factors:
  • Innovation and rapid product development.
  • Launched one product per month over the past five years.

Product Offerings

  • Ecosystem Description:
  • Acts as a financial super app, offering various services such as:
  • Instant payments (11% of all done in Brazil).
  • Consumer banking including credit cards, loans, and salary advances.
  • Additional services like gaming credits, lottery tickets, food delivery, and travel arrangements.
  • Future Product Development:
  • Focus on extending product offerings to small and medium businesses.
  • Continuing expansion of credit products like buy now, pay later (BNPL).

Growth Strategy

  • Focus Areas for Growth:
  • Further penetration of credit products.
  • Expansion in the small and medium business banking sector.
  • International Expansion Plans:
  • Initial focus on growth within Brazil.
  • Possible future expansions into other Latin American countries.

Conclusion Eduardo Chedid's insights reveal PicPay's strategic positioning in Brazil's fintech landscape, emphasizing innovation and comprehensive service offerings. The company's IPO marks an important milestone for Brazilian fintechs, showcasing their potential to attract global investor interest. While growth opportunities remain vast within Brazil, Chedid's vision suggests cautious optimism about future international expansions.

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Chapters

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AI in Business Operations

0:30 to 1:37

Discussion on AI's role in business operations and efficiency improvements.

“So there's a lot of noise about AI, but time's too tight for more promises.”

Eduardo Chedid on PicPay's Growth

1:50 to 3:12

Eduardo discusses PicPay's IPO, growth in Brazil's fintech space, and market positioning.

“Sam, shares ended the day yesterday higher by 5%.”

PicPay's Business Model and Ecosystem

3:12 to 5:30

Exploration of PicPay's diverse services and customer demographics.

“You mentioned your peers are traded here in the US.”

Innovation and Competition in Fintech

5:30 to 7:26

Eduardo elaborates on PicPay's innovation strategy and competitive positioning in a crowded market.

“And I was looking at another story and company, AGI Inc., AgaBank, Brazilian fintech, fintech as well, also coming out with an IPO valuation.”

Future Growth Opportunities for PicPay

7:26 to 8:35

Discussion on future features and the focus on growth opportunities in the credit space.

“This is the primary driver for growth, and we still have a vast room for doing so.”

International Expansion Plans

8:35 to 9:11

Eduardo shares insights on PicPay's potential expansion plans in Latin America.

“I know you said to Tim, he asked about how this really kind of this platform, this idea hasn't necessarily worked in the United States.”
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Transcript

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1:37Eduardo Chedid:Bloomberg Audio Studios. Podcasts. Radio. News. You're listening to Bloomberg Business Week with Carol Masser and Tim Stenevec on Bloomberg Radio. Eduardo Shadid joins us, CEO of the FinTech PickPay. Eduardo, welcome to the program. Sam, shares ended the day yesterday higher by 5%. They're down today by a little more than 5%. The IPO, the first trading debut for a Brazilian company in more than four years in the U.S. Why go public now and why in the U.S.? All right. So thanks for having me here. Really exciting times for us. Well, PicPay is a large and profitable digital bank that operates out of Brazil.

2:20question why now and why the U.S. Basically, all of our comps are listed here in the U.S. FinTech's not only Brazilian, but from around the globe. So it makes it easier, as well as to access a larger base of investors and capital. As you know, well, we're actually funding a next wave of growth. So that's basically it. We've already reached 66 million clients. Our revenue is$1.4 billion, growing 92%. Net income also growing 82%, 17.4 % of ROE. And we believe we're just getting started. And so that's the reason. You mentioned your peers are traded here in the US. Who are those peers? Who are those competitors?

3:19New bank trades here, Inter trades here, many other, well, Chime, obviously, trades here. So many of those are here, and it makes all the sense for us to do so. Tell us a little bit more about who your customers are in the business. I'm just thinking people who are listening who may not be familiar. Tell us a little bit about, you know, what actually will provide the growth going forward. But just give us some background again about who is going to be using the platform. All right. So, PicPay started actually pioneering instant payments in Brazil in 2012. It became a very large player in the payment space.

4:0111 % of all instant payments done in Brazil either begin or end at a PicPay account. At the same time, we added and became a full-fledged digital bank offering credit cards, loans, salary advances, as well as we have a two-sided ecosystem. So we have a consumer banking and also small and medium businesses banking. And we also offer several other services like you can buy gaming credits or lottery tickets or any goods. You can order food delivery through us. You can also do all of your travel arrangements. I just want to jump in because it's more akin to what you'd find for a consumer in China than what Chime would offer here to U.S.

4:49consumers. Yes, it's actually a larger ecosystem. It's like a financial super app. It's what Elon Musk has wanted to do with X for years and PayPal. But that just hasn't taken off in the US. Yeah, and I think that in Brazil, quite a few digitalization is 94 % of the population. That's higher than the Nordics, which makes it easier. Also, Brazilians in general are early adopters of technology. So it's really, it's been a good journey. But, well, we think that we're just starting. There's competition, though, in this space. And I was looking at another story and company, AGI Inc., AgaBank, Brazilian fintech, fintech as well, also coming out with an IPO valuation.

5:41Tell us, though, how you, you know, as it becomes a more and more crowded space and people's other companies are obviously seeing opportunities as well. How do you kind of beat out the competition or stay ahead? And how do you make sure you can continue the growth rates that you have laid out? I think that what PeakPay is really known for is innovation and product velocity. I mean, if you look at the past five years, we launched at least one product per month. And so that's what keeps us ahead. Like we were actually the forerunners of instant payments in Brazil. And then we also launched the first instant payments, which is installments.

6:20So, buy now, pay later. We launched it in 2014. So, many, many products have been launched and looking directly at what we consider our DNA, which is identifying broken journeys and fixing them through the best digital experience in the market. This is the core of what we do. Forgive me if I misheard, because I know you guys are looking to use the proceeds from this IPO to really expand and accelerate your growth in credit. I think you mentioned buy now, pay later. Am I correct? Yes, yes. We also offer buy now, pay later, as well as credit cards, personal loans. Where's the most growth opportunity for you and the best in terms of the financials and what contributes really the most to profitability for you?

7:10Well, the primary driver for growth, both on the revenue per customer as well as in margin expansion, will be further penetrating that user base with credit products, those being buy now, pay later, credit cards, and personal loans. This is the primary driver for growth, and we still have a vast room for doing so. Well, what are the companies or the areas, not even the companies, but like the areas where you could actually see adding features? Right now, you are this financial super app. You were a digital wallet a few years ago. Where can you still add features and what will those features be?

7:55Like, what does the pipeline look like? Okay, so on our consumer banking area, I'd say that we have a very, very complete suite of products. Now, by design, we focus primarily the last five years into getting the consumer business going. But since 14 months ago, we are extending that same product velocity to the small and medium businesses banking area, which will actually, let's say, take more of our energy in terms of product development in the coming years. Eduardo, we just got about 25 seconds left here, but I am curious. I know you said to Tim, he asked about how this really kind of this platform, this idea hasn't necessarily worked in the United States.

8:45What are the international expansion plans? And again, just got about 20 seconds, just quickly. Yeah, I think that it will be natural for us to expand into other Latin American countries first. At the same time, we feel that the opportunity in Brazil is too large to be distracted. So you should expect us to purely focus on Brazil in the next two to three years. Great stuff. As always, the CEO of PicPay.

9:18The news doesn't stop on the weekends.

9:21Eduardo Chedid:Context changes constantly. And now Bloomberg is the place to stay on top of it all. Hi, I'm David Gurra. Join us every Saturday and Sunday for the new Bloomberg This Weekend. I'm Christina Ruffini. We'll bring you the latest headlines, in-depth analysis, and big interviews. All the stories that hit home on your days off. And I'm Lisa Mateo. Watch and listen to Bloomberg This Weekend for thoughtful, enlightening conversations about business, lifestyle, people, and culture. On Saturday mornings, we put the past week's events into context, examining what happened in the markets and the world. Then on Sundays, we speak with journalists, columnists, and key political figures to prepare you for the week ahead.

9:58Eduardo Chedid:Join us as soon as you wake up and bring us with you wherever your weekend plans take you. Watch us on Bloomberg Television, listen on Bloomberg Radio, stream the show live on the Bloomberg Business app, or listen to the podcast. That's Bloomberg this weekend. Saturdays and Sundays starting at 7 a.m. Eastern. Make us part of your weekend routine on Bloomberg Television, radio, and wherever you get your podcasts.

From the publisher

Brazilian fintech company PicPay launched in 2012 as a digital wallet and now operates as a full-service digital bank with nearly 66 million customers. Controlled by the Batista family, owners of JBS, PicPay has posted strong revenue and profit growth, becoming one of the first major Brazilian companies to tap US equity markets since Nu Holdings’ blockbuster IPO in 2021. The offering was led by Citigroup, Bank of America, and Royal Bank of Canada. 

Eduardo Chedid is the CEO of PicPay. He has more than 20 years of experience in the electronic payment sector and has helped build PicPay into Brazil's third-largest digital bank. Eduardo discusses to firm's US market debut, and prospects for continued growth in the fintech sector with Carol Massar and Tim Stenovec on Bloomberg Businessweek Daily.

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