Trump Announces New Set of Tariff Rates Ahead of August Deadline

7 Jul 2025 · 41 min · 24 chapters

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In short

The episode covers (1) new U.S. tariff announcements ahead of an August 1 deadline and (2) reactions to the “big, beautiful”/“big, ugly” bill, plus (3) a separate segment on Texas flood deaths and (4) a Trex earnings/interview segment.

Tariffs

The U.S. will impose 25% on Japan (effective Aug 1), 25% on South Korea (Aug 1), 25% on Kazakhstan, 40% on Laos, 25% on Malaysia, 30% on South Africa, and 40% on Myanmar; the deadline is expected to be extended by executive order.

Key claims

Rep. Kathy Castor says tariffs are chaotic and raise costs; she cites targeted solar-module tariffs as an example of what could work. She argues the bill cuts health care (17M), food assistance, Pell Grants/student loans, and removes clean-energy credits—raising electricity costs and causing EV battery supply-chain cancellations.

Guests

Rep. Kathy Castor (D-FL, Tampa/Hillsborough). Ximena Zuniga (Bloomberg Economics geoeconomic analyst for Latin America). Julie Fine (Bloomberg News Texas bureau chief). Brian Fairbanks (CEO of Trex).

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Updates on Tariffs Ahead of Deadline

0:57 to 1:22

Discussion on recent U.S. tariff announcements and their implications.

“So while others are busy talking, we're busy building.”

Updates on Tariffs Ahead of Deadline

1:59 to 4:30

Discussion on recent U.S. tariff announcements and their implications.

“We're continuing to get headlines, updates on everything related to trade as the U.S.”

Interview with Representative Kathy Castor

4:31 to 8:13

Congresswoman Castor discusses the impact of tariffs and recent legislation.

“You did say that if tariffs are targeted, they can play a role in bringing manufacturing back to the United States.”

Health Care and Medicaid Discussion

8:14 to 12:50

Congresswoman Castor addresses health care rollbacks and their effects.

“My community is still rebuilding from Hurricanes Helene and Milton that was supercharged by hotter Gulf waters.”

Health Care and Medicaid Discussion

13:48 to 14:43

Congresswoman Castor addresses health care rollbacks and their effects.

“4imprint have promotional products that work as hard as you do.”

New Tariff Rates Announced

14:56 to 15:17

Discussion on newly announced tariff rates by the president.

“As we've been covering throughout the day, we're hearing more from the White House about different parts of the world and different tariffs that will be imposed.”

Impact of BRICS on Tariffs

15:22 to 15:46

Exploring how BRICS countries are affected by U.S. tariff policies.

“Once again, the president is set to sign executive order at four o 'clock that would extend that tariff deadline to August 1st.”

Insights from BRICS Summit

15:51 to 18:15

Analysis of the BRICS summit's responses to U.S. tariff threats.

“The president posting on True Social over the weekend that he would put an additional 10 % tariff on any country aligning themselves with the, quote, anti-American policies of BRICS.”

Diversity and Cohesion in BRICS

18:16 to 21:56

Discussion on the challenges of diversity within the BRICS group.

“statements of principle in the leader's declaration, can be considered at odds or tacitly criticizing the U.S., right?”

Trump's View on BRICS Policies

21:56 to 23:41

Understanding Trump's perception of BRICS as anti-American.

“You alluded just now to something that I read in the intro at the beginning of our conversation.”
Show all 24 chapters

Conclusion of Interview

23:41 to 23:52

Wrapping up the conversation with Ximena Zuniga on tariffs and BRICS.

“Ximena, going to have to leave it there.”

Tragic Texas Flood Incident

24:17 to 24:51

Report on the devastating floods in Texas and missing campers.

“Well, three days after cataclysmic floods tore through a stretch of the Texas Hill Country, officials have confirmed the deaths of 27 children and counselors who'd been missing from a girl's summer camp.”

Search and Rescue Operations Update

24:51 to 28:00

Latest information on ongoing search and rescue efforts in Texas.

“All of us are so heartbroken about what happened and what is still happening.”

Understanding Flooding Warnings and Community Response

28:00 to 29:40

Learn about the challenges faced during flooding events and community responses.

“They had stronger storm storm surges as the day went on.”

Legislative Efforts Post-Tragedy

29:40 to 31:58

Explore how legislative actions are taken in response to disasters.

“I can't say rebuild, but how can an area such as this move forward from something so tragic?”

The Role of National Weather Service in Emergencies

31:58 to 32:45

Examine the effectiveness of weather alerts and their impact on safety.

“And that is certainly a question that will be asked.”

The Role of National Weather Service in Emergencies

32:50 to 33:46

Examine the effectiveness of weather alerts and their impact on safety.

“It's time to plan ahead and make sure your brand is showing up in ways that can have an impact.”

The Role of National Weather Service in Emergencies

34:47 to 35:02

Examine the effectiveness of weather alerts and their impact on safety.

“You're listening to the Bloomberg Business Week Daily Podcast.”

Trex and the Composite Decking Market

35:19 to 38:05

Get insights into Trex's business model and the decking industry.

“Like many companies in housing and home improvement, it has been a challenging first half of the year.”

Tariffs Impact on Trex's Operations

38:05 to 42:00

Understand how tariffs are affecting Trex and the broader market landscape.

“And then we also purchase wood, furniture, flooring manufacturers from some other sources as well, too.”

Market Competitors and Tariff Impact

42:00 to 43:59

Discussing market concentration, competitor dynamics, and tariff implications.

“Azec, TimberTech, roughly 30 % of the marketplace.”

Inflation and Cost Management Strategies

44:00 to 45:24

Exploring how inflation affects sourcing and pricing strategies in business.

“We know every year the cost of labor is going to go up.”

Consumer Preferences in Deck Materials

45:25 to 46:20

Examining consumer choices between wood and composite decking materials.

“A lot of it is because that's what they know.”

Podcast Promotion and Introduction

46:21 to 46:39

Introducing the podcast and its availability on various platforms.

“Brian Fairbanks, president and CEO of Trex, joining us here in the Bloomberg Interactive Brokers Studio.”
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Transcript

Automatic transcript. May contain errors.

0:00Bloomberg Businessweek Daily is brought to you by HPE, bringing you the self-driving network, A network that's self-optimizing, self-healing, and self-protecting, and only continues to get smarter. Learn more at hpe.com slash networking. Some people treat ChatGPT like some kind of smart search engine, and some use it to get work done. ChatGPT Work is a new way of working in ChatGPT that can take action across your apps and files, stay with a project for hours if needed, and turn a goal into finished work. It's designed to help you move from a chaotic starting point to a reviewable first version.

0:36So all the source materials, briefs, and scattered information that you have to grind through to turn into something useful can just become something useful. Put ChatGPT to work on your most ambitious ideas and projects. Get started at ChatGPT.com by selecting Work Mode, available on Plus and Pro plans. At Venture Global, we think about what can be done, not what's usually done. Through innovation, Venture Global is not only building some of the largest energy facilities in the world right here in the United States, but delivering American energy at a fraction of the cost and a fraction of the time.

1:16So while others are busy talking, we're busy building. That's Venture Global. That's unstoppable energy.

1:28Bloomberg Audio Studios. Podcasts, radio, news. This is Bloomberg Business Week Daily, reporting from the magazine that helps global leaders stay ahead. With insight on the people, companies, and trends shaping today's complex economy. Plus, global business, finance, and tech news as it happens. The Bloomberg Businessweek Daily Podcast with Carol Masser and Tim Stenebeck on Bloomberg Radio. We're continuing to get headlines, updates on everything related to trade as the U.S. does get toward that July 9th deadline that is set to be extended to August 1st for tariffs. Some headlines that we're just getting in the last few minutes.

2:12The U.S. will impose 25 % tariff on imports from Kazakhstan, 40 % tariffs on Laos imports. Malaysia will see 25 % tariffs on Malaysian products. South Africa, 30 % tariffs on their products. This comes after earlier this afternoon, we heard from the president who said that the U.S. will impose a 25 % tariff on goods from Japan and a 25 % tariff on South Korean goods effective August 1st. I want to bring in Representative Kathy Castor. She's a Democrat who represents the 14th District of Florida. It includes Tampa and parts of Hillsborough County. Representative, it's good to have you with us. Thanks so much for joining us.

2:50We had you on. We had you booked to talk about what Democrats have as their path forward after the passage of what President Trump refers to as the one big, beautiful bill. We'll get to that in a few minutes. But because of your work with commerce and because of your work on manufacturing, we got to start with tariffs and what we're hearing from the White House right now. Are tariffs the right way, in your view, to bring manufacturing back to the United States? Tariffs can play a very important role when they're targeted and strategic. The problem is that the president is all over the map. This is chaotic.

3:24Businesses do not know how to grapple with them and respond. And these recent tariffs announced today against our allies, Japan and South Korea and other Asian nations, you know, we were trying to build a wall to counter China and everything, all of their malign activities when it comes to trade. So I really this is a head scratcher why you you build up these these tensions with our best trading partners and allies and business owners here across the state of Florida are wondering that as well. Why are they facing higher costs at a time when now with the big ugly bill, you're adding almost four trillion dollars to the national debt?

4:11That's also sure to fuel inflation. We'll talk about the bill in just a minute. One more on tariffs, though. I want to also say the S &P 500 down about 1.1 percent. It did fall a little more than that just after we heard from the president via Truth Social and the announcement of those additional tariffs or those tariffs, the clarification of those tariffs on those countries that I just mentioned. You did say that if tariffs are targeted, they can play a role in bringing manufacturing back to the United States. Of the tariffs that the president has implemented or that are implemented right now, which ones do you agree with?

4:45Which ones are the right way to bring manufacturing back to the U.S.? I can't really point to some. I mean, a few years ago, we had targeted solar modules because we know that the Chinese has been dumping solar panels and all of those kind of. And that was one strategic way to, at a time when we're trying to reshore all of the clean energy elements to build up our own supply chains that we used to own in America, by the way. You know, a targeted effort like that could be very smart as part of a broad-based strategy. And I just don't see a broad-based strategic strategy right now when it comes to manufacturing.

5:25As a matter of fact, the big bill just throws a wrench into the manufacturing boom we had underway in the U.S. Well, let's talk about that bill, Trump's big, beautiful bill that you have publicly called the big, ugly bill. You've also said that it's fiscally irresponsible and morally wrong and an abdominal transfer of wealth from the working class to the wealthy. What specific provisions in the bill that has now become law do you find most troubling? Well, never before have we adopted a piece of legislation that gives tax cuts to the wealthiest Americans, while at the same time you are cutting health care for 17 million Americans.

6:09You're taking away food assistance from seniors and veterans and children. You're cutting Pell Grants and student loans. So this is completely out of whack and it's going to be very costly, ultimately, for many American businesses and definitely American consumers and families. You know, the bill, though, at this point has become law. So it's essentially what we're talking about is water under the bridge. And we'll get we'll get to the idea of whether or not Democratic leadership did enough to stop this from becoming law. But where do you go now? What are you going to do about this? It will be very important for American businesses and families to understand the impact.

6:53The one piece of it that has not gotten a lot of attention are the energy provisions. You remember the president ran on a promise that he's going to lower electricity bills. But all of the analysis now say that when you yank back all of the clean energy tax credits, it's a recipe for higher electric costs. all of the analysis coming in, say higher electric bills for businesses and consumers alike. They're throwing a wrench in this manufacturing boom that we had underway due to our climate and clean energy law. We had seen over 1 ,000 factories open across the country, over 400 ,000 jobs created.

7:36Now what we're hearing are business cancellations all across the EV battery supply chain. And again, this is not smart because it's a gift to China. China wants to own, they want the competitive edge on all clean tech manufacturing. And we were just starting to build up our supply chains, our manufacturing, so that we can work with allies to dominate the clean energy sector. And Republicans and the president now have thrown that all away at a time when we're also grappling with the higher costs and impacts of the climate crisis. What a tragic situation in Texas. My community is still rebuilding from Hurricanes Helene and Milton that was supercharged by hotter Gulf waters.

8:24And that, you know, climate isn't just about the weather. It's about your wallet. And now they have pretty much said we're not going to be a leader. We're going to cede that to China. And our Americans are going to have to grapple with rising costs over time. It's really a sabotaging, a self-sabotage of this big, ugly bill. Continuing on the subject of climate here, do you think that the last minute changes that remove the excise tax on wind and solar by that industry, those industries, any breathing room? It helped, but it just wasn't as harmful. So you would have seen just a complete death knell for clean tech right now if that excise tax had passed.

9:15But right now, we're going to be grappling with rising cost and closure of factories. And when you're comparing the impacts of tariffs, if tariffs are intended to boost domestic manufacturing in the U.S., then why in the world would you throw a wrench into our manufacturing boom that we had underway in this country? Hopefully, many of those businesses will hang on, but still, China will continue to try to eat away at a competitive advantage. And while we are imposing tariffs on our allies and friends and other countries around the world, China is going to move in and try to develop those partnerships.

9:56It's just it's a crazy way to do business, and I'm afraid it's going to cost us a lot. The Congresswoman, I want to shift gears and talk a little bit about Medicaid and the health aspect of this. Our producer, Elizabeth Sedrin, crunched some numbers here and found some really interesting stuff. If you're watching on YouTube or Bloomberg Television or Bloomberg Originals, you can see here the yellow is Hillsborough County, Florida, a portion of that which falls which falls into your district. Additionally, other counties as well are in your district. But if you look at this, a higher portion of folks in this county versus the statewide total are actually on annual Medicaid and CHIP enrollment.

10:36In the year 2024, more than 20 % versus the statewide of 18.7%. So clearly a lot of people in your district are going to be affected by this. How do you plan to counter these rollbacks? This is going to be very difficult. hospitals, doctors, nurses, the American Cancer Society, you name it, they oppose these draconian cuts to people's health care because it's going to cost lives. The other major impact besides Medicaid, especially here in the state of Florida, that people will feel by the end of the year is the end to the tax credits for policies offered through the exchange, through the healthcare.gov marketplace under Obamacare, the Affordable Care Act.

11:22There are 4 million Floridians that rely on those tax credits that help make their premiums and co-pays affordable. We have a lot of small business owners. We have a lot of entrepreneurs, many in hospitality, and that has been the go-to place for affordable, high-quality health insurance. So while the Republicans sneakily said the Medicaid cuts will happen maybe in a couple of years, what we're going to see in Florida is a real rollback in the ability of folks to afford health insurance for their families. That means small business owners will have to grapple with that and our our health care providers, too, who have been waving red flags and saying, danger, danger, this is going to cost lives and it's going to cost money.

12:04We only have about 30 seconds left, but I want to get your take on whether you think Democratic leadership did enough to stop this bill from becoming a law. Because of the dire consequences, I would say we have not done enough. But this is very unpopular. Everywhere I go, people are very angry. They're saying we are suffering through an affordability squeeze. And how dare the president and the Congress try to pull one over on us and make our lives more expensive at a time when we really need help in our pocketbooks. Congresswoman, really appreciate you taking the time and joining us. Kathy Castor, representative, a Democrat who represents the 14th District of Florida.

12:43It includes Tampa, parts of Hillsborough County. She voted against the bill, joining us once again from Tampa. Congresswoman, thanks so much. Bloomberg Business Week Daily is brought to you by HPE, bringing you the self-driving network, a network that's self-optimizing, self-healing, and self-protecting and only continues to get smarter. Learn more at hpe.com slash networking. Some people treat ChatGPT like some kind of smart search engine, and some use it to get work done. ChatGPT Work is a new way of working in ChatGPT that can take action across your apps and files, stay with a project for hours if needed, and turn a goal into finished work.

13:22It's designed to help you move from a chaotic starting point to a reviewable first version. So all the source materials, briefs, and scattered information that you have to grind through to turn into something useful can just become something useful. Put ChatGPT to work on your most ambitious ideas and projects. Get started at ChatGPT.com by selecting Work Mode, available on Plus and Pro plans. It's time to plan ahead and make sure your brand is showing up in ways that can have an impact. That's where 4imprint comes in. 4imprint have promotional products that work as hard as you do. Durable, useful, and designed to make a lasting impression.

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14:37Explore the possibilities at 4imprint.com. 4imprint. 4certain. You're listening to the Bloomberg Business Week Daily Podcast. Catch us live weekday afternoons from 2 to 5 Eastern. Listen on Apple CarPlay and Android Auto with the Bloomberg Business app. Or watch us live on YouTube. As we've been covering throughout the day, we're hearing more from the White House about different parts of the world and different tariffs that will be imposed. South Africa, 30 % rate. Japan, 25 % rate. Kazakhstan, 25%. Laos, 40%. Malaysia, 25%. Myanmar, 40%. And South Korea, 25%. That's just a quick recap of some of the tariff rates that the president has announced today.

15:21We will bring you more if we do hear more from the White House and from Washington, D.C. Once again, the president is set to sign executive order at four o 'clock that would extend that tariff deadline to August 1st. Well, speaking of some of these countries, South Africa, for example, the president did warn on Sunday night that tariffs on countries aligning themselves with BRICS policies, just as the group of nations that includes Brazil, Russia, India, China, and South Africa holds a two-day summit in Rio de Janeiro. The president posting on True Social over the weekend that he would put an additional 10 % tariff on any country aligning themselves with the, quote, anti-American policies of BRICS.

16:05We welcome Ximena Suniga, Bloomberg Economics Geoeconomic Analyst for Latin America. She joins us from the Bloomberg Buenos Aires Bureau. Ximena, good to have you with us. I just want to get understanding from you about how the tariff news, like we heard over the weekend, but we also heard from the president on South Africa just in the last couple of hours. How is this all being absorbed at the BRICS summit? Well, according to the press conference that was hosted by President Lula, who was the host of the summit, the BRICS did not, tried not to react to this message. President Lula said he considered the imposition or the threat of tariffs over social media irresponsible.

16:48And prompted by one of the questions from the reporters in the room about whether the threat had impacted the dynamics of the group or its cohesiveness, Lula said, no, we try to stay focused on our agenda. And for now, there's nothing certain in terms of whether these tariffs will be implemented or not. And we kept along. This summit held for two days in Brazil. What is its actual purpose here for the BRICS nations? I beg your pardon? What is the exact? What's the purpose of the BRICS summit that's being held right now? I see. Of course, yeah. So the summit, the BRICS, issued a lengthy declaration covering multiple policy issues.

17:39But yes, the glass half full is that the BRICS, which is a very diverse group, managed to achieve consensus on a lot of the principles that are reflected in the declaration. The glass half empty is that they didn't achieve a lot in terms of very tangible outcomes, except perhaps we're having unleashed this potential U.S. response. So we are in a situation in which the most tangible outcome of the summit, ironically, may be that it has increased the risk that the U.S. imposes sanctions on the group. Why? Because a lot of the declarations of principles, statements of principle in the leader's declaration, can be considered at odds or tacitly criticizing the U.S., right?

18:27So, for example, they talked about their serious concern about unilateral tariffs. They talked about the need to address health, shared health challenges through the WHO, which Trump, as you know, has criticized. They talked about shared environmental challenges and the need to uphold the Paris Agreement. A lot of things that President Trump seems to have felt the U.S. policies were being criticized for and that he seemed he had, he thought he had to react to. I'm wondering how you're looking at the body right now and like who encompasses BRICS, for example, because Brazil is a lot different than Russia and India has very different goals than China and South Africa, for example.

19:14And given what we've seen from Russia over the last three plus years with its invasion of Ukraine and also with China and the way that the U.S. now sees China as more of an adversary in the last eight years or so, six to eight years than it has in the past. I'm wondering if that threatens to sort of splinter the BRICS groups, if you'd have countries not necessarily want to be part of it, if those other countries that are seen as hostile to the U.S. are part of it? Yeah, you underscore a key issue, right? The BRICS is a very diverse group, and that is one of the key issues that undermines its effectiveness, as you say.

19:57Unlike the G7, that was traditionally the driver of the global order and its main enforcer, and that is a very compact group and cohesive group, all democracies, all advanced countries, all behind, until recently at least, behind the global trade order that was put in place after World War II. Brics span different geographies, different levels of development, regional rivalries, that those of India and China. And they are held together primarily by a shared sense that emerging markets should have a more clear and louder voice in the global policy agenda. and they want to build a multilateral world.

20:45But yeah, their lack of cohesiveness is something undermining their effectiveness in terms of achieving tangible outcomes. And as you say, the fact that now the group is being perceived as the U.S., perhaps incorrectly perceived as anti-U.S., some countries may have an anti-Western or anti-U.S. bias, but definitely not all, certainly not Brazil or India, for example. But the fact that the U.S. targets BRICS may lead some countries to think it over twice before joining the group, which was one of the strategies that the group has been pursuing to increment its geopolitical gravitas, one, has come naturally, because the group members grow on average more than the world does.

21:32And so the body is increasing its share of the global economy. It's currently at 27%, which is slightly above that of the U.S. alone. But the other thing it has been doing and considering doing farther is expanding its membership. And now that other avenue might be complicated or at least slowed down by the U.S. threats. You alluded just now to something that I read in the intro at the beginning of our conversation. And it was what President Trump posted on his social media platform, the anti-American policies of BRICS. Those are those are his words. What do you construe as him meaning by the anti-American policies of BRICS?

22:15Certainly, we understand, you know, a country such as China and why the U.S. views it as an adversary in a country such as Russia, for example. But is there anything else that we should understand about how the U.S. views this group in terms of what could be construed as anti-American? I think the most tangible thing that BRICS could do to undermine the US, even though they don't do it to undermine the US, is to pursue dedollarization. But ironic, and that would be something very concrete that would undermine US interest. But ironically, that does not seem to be the main thing that President Trump responded to because the timing of his comments on Sunday night suggests that he may have reacted to the content of the leaders' declaration, which was issued a little before.

23:04And we had very little in terms of concrete progress towards secularization. Actually, some of the big BRICS members, notably India, are opposed to this goal. And so the BRICS stayed kind of clear from that. But they did write things like, you know, we condemn the attacks, the strikes on Iran, One, we support the Paris Agreement, the WHO, the WTO. And it appears that Trump read criticism in those statements, even though they were not framed as anti-U.S. and they avoided mentioning explicitly U.S. policies. Ximena, going to have to leave it there. Thanks for joining us on this Monday afternoon.

23:44Ximena Zuniga, Bloomberg Economics, geo-economic analyst for Latin America, joining us from the Bloomberg Buenos Aires Bureau. For more on the BRICS Summit, check out everything that we have on the Bloomberg Terminal and, of course, at Bloomberg.com as well. This is the Bloomberg Business Week Daily podcast. Listen live each weekday starting at 2 p.m. Eastern on Apple CarPlay and Android Auto with the Bloomberg Business app. You can also listen live on Amazon Alexa from our flagship New York station. Just say Alexa, play Bloomberg 1130. Well, three days after cataclysmic floods tore through a stretch of the Texas Hill Country, officials have confirmed the deaths of 27 children and counselors who'd been missing from a girl's summer camp.

24:31Authorities counted more than 90 deaths statewide, and so the number was almost certain to climb as rescuers sorted through mounds of debris. Julie Fine is Bloomberg News Texas Bureau Chief. She joins us from our Dallas Bureau. Julian, absolutely tragic story that we just cannot begin to imagine the devastation, the loss here. We see images. All of us are so heartbroken about what happened and what is still happening. First, the latest. Is this at this point still search and rescue or is this a recovery operation? Well, Governor Abbott was very, very quick to say, and this was in his news conference yesterday, has not had one today, that he continues to look at this like a search and rescue.

25:15Obviously, as we know, as time goes on, that becomes more difficult. But he wanted to assure the families that they would do everything they can to try to find these children. There are still 10 campers and one counselor missing tonight. There's many more still missing throughout the state of Texas. Also, when you hear from the first responders, it's just the debris they have to get through. We've had more bad weather here since the initial flooding. So they continue to search. That search is still 24-7 and will go on for some time. Is there any more bad weather coming? And how does that impact this rescue mission now?

25:55Well, luckily, the weather is getting better. There is still some bad weather. But yesterday, for instance, while they were searching. They had to stop at one point because the rain got so bad. However, the forecast does seem to be improving, which should make it a little bit easier on the first responders who are here from across the nation. They are here from the federal government, from the state and local governments. Julie, how does flooding like this happen so suddenly and ostensibly without warning? Well, there were there were warnings. The National Weather Service had warnings for three days and the warnings continued to go.

26:36Here's one thing that everybody has to also recognize. The warnings can be going all day long. They started two days before they were they were watches. Then that turned into warnings. You can have the warnings out. The question is, are they received? You're talking about a camp where children, of course, don't have cell phones in the camp and in the area. A big question is, was there internet? Were people able to get them? Also, sirens. The city, I believe, did not have certain sirens in certain areas. In terms of the weather, one thing to understand about Texas weather is it is not predictable even for forecasters at times.

27:17You can have a tornado coming, but at the last minute because of the weather, it could veer 70, 80 miles. So there will be a lot of questions about the warning systems, why certain people didn't know about that. And I'm sorry, go ahead. Well, I just want to clarify this a little bit. When you say there were warnings three days ahead of time, two days ahead of time, one day ahead of time, how specific are we talking here? Are we talking like, okay, well, there could be a storm surge here as a result of rain that could climb this high and affect this camp? I don't know if they were specifically for that camp, but they were for the area.

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27:54And I believe there was a pinpointing of the certain times that the warnings came out. There were several the evening before and in the morning. They had stronger storm storm surges as the day went on. But I think the big question that the local authorities have to answer is, was that soon enough? And did those warnings get to the people who needed to see them immediately? What do we understand right now about just the timing of events and the timing of the worst of the flooding? Because if it happened early in the morning, isn't it possible that warnings were simply not heard by people who were asleep.

28:33Well, yes, there was the worst of the flooding really began at one o 'clock in the morning. So it's pitch black. So when you're hearing the stories from survivors, they have flashlights where they're trying to get out of their cabin. There is one story of a night watch that had to hold the kids up on mattresses, get them out the window because the water was coming in so quickly. Again, it was extremely early in the morning and there was darkness. Clearly that did not help. And if you have warnings coming at one o 'clock in the morning, people aren't necessarily going to see them. Here's another thing to know about Texas.

29:07Some people say there is warning fatigue here. You get warning so often here because of the weather, because of the rain and tornadoes. Not everybody always has their alerts on. Listen, I, as you're saying that I've turned my alerts off here. I because we were getting warnings. And this is, I get it. I get it. This is an absolute tragedy. And I know that everybody's going to try to put pieces together to try to understand how something like this can be prevented in the future. And that's where I want to go now. How can a community, I can't say rebuild, but how can an area such as this move forward from something so tragic?

29:49Well, they will definitely have a look at what happened in terms of warning systems. There was a news conference this morning and that was specifically discussed. Obviously, they'll go back and look at it. Currently, you're still in the middle of search and rescue or search and recover. So I think they're trying to keep the focus on that. I mean, clearly, this is something that has to be dealt with. I think a question about that as well is the Texas legislature is finished for the year after. I don't know if you remember the storm Uri when there was so much freezing in the state. State basically stopped for days because of that.

30:26They had to make a lot of legislative new laws, take a lot of action to address that. I'm curious to see at the end of the month, there's a legislative special session for a few items, if this gets added to it or what happens in the next few years to see how this can be addressed so that it never happens again. And Texas, again, is a place of wild weather. You have a power grid that has been dealt with for some point. There's a question about infrastructure and water. This will just add to it. And then there's the question of who will pay for it. Is it up to the locals to deal with the warnings in certain cities?

31:01Is the state going to have to kick in? Will they ask for federal dollars? All of this is going to have to be addressed. You know, because this is America in 2025, it's already become polarized, even though this is still a search and rescue operation. Democrats in some areas have pointed to cuts in the federal government, specifically at the National Weather Service, having an effect on this. Is there anything there? Well, at this point, you know, the National Weather Service has said the National Weather Service had the alerts out that were correct. There were a few vacancies in some of the offices, but so far what they've been saying is not enough to affect this.

31:40There were certainly enough people there that evening and the morning to get the alerts out. Now, will that be looked into more? Sure. Will they look at cuts over the year? Sure. But at this point, you know, I think really what the focus still is on is the search and recovery. And then they're going to have to figure out. And that is certainly a question that will be asked. Julie, thank you so much for joining us. Do appreciate it. Julie Fine is Bloomberg News Texas Bureau chief joining us from our Dallas bureau. Some people treat ChatGPT like some kind of smart search engine, and some use it to get work done.

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33:33Whether you're gearing up for fall events or simply planning ahead for the season, 4imprint can help your brand show up, stay useful, and make connections that last. Explore the possibilities at 4imprint.com. 4imprint. 4certain. Let's talk about healthcare for a second. It doesn't always work the way people expect it to. If you've ever waited on a prescription refill or had a hard time getting the care you needed, you know the feeling. The system should just work better for everyone. That's exactly what the people at Optum are trying to do every day. They're a health care company linking patient care and pharmacy services and using data and technology to drive the whole system so care is connected, not complicated, for patients and providers.

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34:51Catch us live weekday afternoons from 2 to 5 Eastern. Listen on Apple CarPlay and Android Auto with the Bloomberg Business App. Or watch us live on YouTube. Well, if you've built a deck in the last few years, you probably know about Trex. The company makes composite decking from mostly recycled materials, including reclaimed wood and polyethylene film. Trex is publicly traded. It's got a market cap of about$6.1 billion. The stock's down around 17 % so far this year. Like many companies in housing and home improvement, it has been a challenging first half of the year. Brian Fairbanks is with us.

35:25He's president and CEO of Trex. He joins us in the Bloomberg Interactive Brokers Studio. Brian, welcome. How are you? Thanks. Great to be here this afternoon. Well, welcome, welcome. Trek sells in more than 40 countries, so that's kind of where I want to start. How is the environment in the U.S. for your customers, for your potential customers, versus other parts of the world that you sell in? The U.S. environment is still relatively strong. Most of our consumers are going to be family income of$100 ,000,$120 ,000 plus. And we've all talked for a long time about the bifurcation of that premium customer versus the entry-level customer.

36:01Because most of our customers are that 100 plus, we've continued to do well in the marketplace. This year we got to 5 to 7 percent growth. We reiterated that guide just a couple of weeks ago. Our contractors generally have six to eight week type backlogs at this point. And overall, we're pleased with what we're seeing in the market. Where are most of the sales coming from? Is it people, homeowners, who are putting in a deck for the first time, or are they remodeling, or are they just completely kind of, I guess, yeah, remodeling their backyard? All of the above, but more often than not, it's going to be a consumer that's already experienced a wood deck.

36:39It's failed between 12 to 15 years, maybe 18 years on the long end of it. The quality of pressure-treated lumber is not what it used to be. So that decision and the payback period of putting in a Trex deck versus a wood deck is very different today. But we also put on a lot of new decks on new homes, as well as homes that are just looking for existing square footage. More difficult to move up to that larger home now. How do I add more space to entertain with your friends, family, and put a deck on the back of the house? But isn't a deck built with Trex framed by pressure-treated wood under it anyway?

37:15That's correct. So is that an issue ever where the wood that provides the framing, the structure, that doesn't last as long as the treks? That structure is going to be protected by the treks. So it doesn't get nearly the same beating from a weather perspective or for chemicals, UV rays, things like that. So that structure tends to last quite a bit longer, whereas the decking itself is what's subject to the majority of the environmental conditions. So what exactly is it made of? On the website, it says that it is made of mostly recycled materials, reclaimed wood, polyethylene film. What's the secret sauce?

37:51At 95 % recycled and reclaimed material. So the recycled piece of it is going to be the polyethylene films that we buy from all over the country and up into Canada. It's about a thousand pound bale of film. We'll bring that in. We'll reprocess it. And then we also purchase wood, furniture, flooring manufacturers from some other sources as well, too. mix that together with the plastic. We extrude it into a deck board. We apply our proprietary shell on the board to give it its fade, stain, and scratch characteristics. And that's pretty much the way it's done. Buying recycled materials does give us a healthy cost advantage.

38:30We can be buying plastic anywhere between five cents and up to 30 cents for cleaner plastic. We still have to process it so there's some additional cost added. Whereas virgin materials are going to be 60 to 70 cents per pound. You mentioned buying some product, at least from Canada, the polyethylene film, the tariff situation. We've spent the whole day talking about clarity or lack thereof that we are getting that CEOs and business owners are getting right now from Washington. How have tariffs affected you? Well, there's a lack of clarity, that's for sure, for CEOs. We are primarily a U.S. manufacturing company.

39:04We've got three manufacturing sites, one in Virginia, one in Nevada, and then we're building a greenfield site in Little Rock, Arkansas that we're excited about. Today, we are recycling plastic in Little Rock, and then we're moving that to our other two plants to use there as we continue to build out that facility. Less than 5 % of our cost of goods sold is going to be impacted by tariffs, and in looking at those tariffs, we look at how can we potentially source out of other countries, negotiating with those vendors, and then eventually taking pricing. We've taken a very conservative view of pricing of let's try to let tariffs settle out for where their endpoint is going to be rather than immediately reacting the day the announcements were made.

39:44So Tim asked about the tariffs. I'm going to ask about the big, beautiful bill. We're going to hit you with the two main current events of the news cycle right now. Have you heard anything from the consumer about how this bill is going to impact their spending behavior it is too early i think everybody is just beginning to digest everything that's actually in that bill and so i've not really had any feedback from it as of yet we haven't had a chance to pull our contractors or work further with our consumers as well as all of those dealers as well as retail channel locations i know you're 95 repair remodel base so the housing market weakness that we've seen when it comes to new housing isn't necessarily can we can we do a do a through line from housing data to you or is this all about hey somebody's been in a house they want to put in a new deck they're gonna they're gonna use treks is there any is there any anything that comes you know when you're talking about new housing demand and like people buying new homes that that accompanies demand and treks the only impact with the new home buying side of things is it does generate existing home sales.

40:54We've all seen existing home sales have been lower the past couple of years. That has driven repair and remodel spending, negative numbers the past couple of years. We've been able to well outgrow that. Mid-single-digit growth for us, small single-digit negative growth in repair and remodel. So we've been able to well outperform that, but it would be great to see the existing home sale side of things really pick up and drive that remodeling engine. Do you work at all with the large developers of property or the large home builders like the Lennars or the KB Homes, for example, to use your materials?

41:30We do. We've got agreements with the majority of the large home builders that are in the marketplace. So it is an important part of our business. But generally, we're about 90 to 95 % repair or remodel, the remainder of that on new home. You guys have a pretty large part of the market share. But that's not for a lack of competition. James Hardy just closed on its acquisition of Azec, which is your largest competitor. How are you thinking about keeping that market share now that there's been a pretty big deal in the space? It's a highly concentrated market. As you mentioned, we're about 50%. Azec, TimberTech, roughly 30 % of the marketplace.

42:07And they've always been a good competitor. And I think it makes both of us better having good competitors that are out there. We're not going to be seeding market share. Back to tariffs. And in terms of how the product is purchased outside of the U.S., retaliatory tariffs from other countries. Has that been an issue yet for you? It has not been an issue. And that goes back to the fact that we're 95 % U.S. source, U.S. manufactured. But if you're U.S. source and U.S. manufactured, let's say you want to export the U.S. product. Right. I see. And the flip side of that. Yeah. The flip side of that would be another country saying, wait a second, we don't want you to buy this product from the U.S.

42:47because we're entering this period of global trade that is more insular, where we're seeing sort of like the world is not flat anymore. You know, it's been kind of a weird 25 years. Is that on your radar at all? Our international sales are a small part of the overall company. Now, we do ship to 40 countries around the world. We've not heard any of that feedback as of yet. I think as we get further in the year and the tariff structure settles out to where it's going to end up being, I expect there'll be some additional discussions around that. And we'll hear more feedback from some of those countries.

43:25How do you guys kind of deal with the rising commodities prices? I remember writing an article a couple of years ago when lumber was just absolutely soaring. And I wrote about like wood alternative companies doing really well in the face of that. But I imagine that you do have to source some materials. And if inflation does persist, is that an issue? Sure. Inflation absolutely hits our business during the pandemic. We raise prices like many other building product makers. We also have a strong internal improvement program where we look at all of the costs that we can control and understand how can we take cost out of the business so that we can fund some of those cost increases internally.

44:06We know every year the cost of labor is going to go up. Certain commodity costs are going to go up along the way. How much of that can we fund by our own internal engineering, R &D efforts, and our own efficiency efforts? But sometimes we do have to take pricing to be able to cover those additional costs. One of the big selling points of Trex is just how long it lasts. This idea of not having to replace a deck for 25 years, for example. That also means that when somebody purchases the product from you, they're probably not going to buy anything else from you. How do you build a part of the business that's like not necessarily services, but more ancillary products that are add-ons?

44:46Or how do you get that existing customer who knows about Trex to spend more money with you? Right. That's an important point. Our warranties are anywhere from 25 up to 50 years. This product will last a long time. But the market size is such that there's 50 to 60 million decks in North America. Half of those decks are at or beyond their serviceable life. Today, composites account for about 25 % of the volume of decking that's sold. So there is a large opportunity out there to go convert more of that wood business into Trex composite business. Is new business still wood business? Like, are people still building wood decks?

45:22People are still building wood decks, yes. Why are they doing that when this, like, when they're in that moment of truth where they're choosing their material, why are they still going with wood? A lot of it is because that's what they know. That's what they've done in the past. So the challenge for us is making sure that we're in front of that consumer while they're making that decision, showing them that we have products. In the case of the decking product, our Enhanced Basics is roughly two times the price of lumber. So for an extra$800, you can have a Trek surface on your deck. And prices go up from there.

45:54For an extra$500 on top of that, move up to our next line, our Trek's Enhanced Naturals product line. So it's really important that our marketing engine gets in front of those consumers before they're making that final decision. Social media. I've seen some of your social media content. Oh, Trex TikTok. Is that what it is? Well, it's other people on social media posting about their deck. Oh, interesting. I haven't seen that. Hey, Brian, thanks for stopping by. It's been a couple of years. Do appreciate you taking the time. Brian Fairbanks, president and CEO of Trex, joining us here in the Bloomberg Interactive Brokers Studio.

46:26This is the Bloomberg Business Week Daily podcast, available on Apple, Spotify, and anywhere else you get your podcasts. Listen live weekday afternoons from 2 to 5 p.m. Eastern on Bloomberg.com, the iHeartRadio app, TuneIn, and the Bloomberg Business app. You can also watch us live every weekday on YouTube and always on the Bloomberg Terminal.

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48:21That's Genius. Thank you.

From the publisher

Watch Bloomberg Businessweek Daily LIVE every day on YouTube: http://bit.ly/3vTiACF.
President Donald Trump unveiled the first in a wave of promised letters that threaten to impose higher tariffs rates on key trading partners, including levies of 25% on goods from Japan and South Korea beginning Aug. 1.

Trump also announced 25% rates on Malaysia and Kazakhstan, while South Africa would see a 30% tariff and Laos and Myanmar would face a 40% levy. The nations were the first in what the president promised would be a flurry of unilateral warnings and trade deals announced on Monday, two days before agreements are due from trading partners facing his April 2 so-called reciprocal levies.

“Our relationship has been, unfortunately, far from Reciprocal,” Trump wrote in the letters. 
Trump’s second-term rush to overhaul US trade policies has served as a steady source of uncertainty for markets, central bankers and executives trying to game out the effect on production, inventories, hiring, inflation and consumer demand — routine planning that’s hard enough without costs like tariffs that are on one day, off the next.

Today's show features:

  • US Representative Kathy Castor (D-FL) on new tariff announcements from the White House and the passage of President Donald Trump’s tax and spending bill
  • Bloomberg Economics Geo-Economic Analyst for Latin America Jimena Zuniga on this week’s BRICS summit in Rio de Janeiro
  • Bloomberg News Texas Bureau Chief Julie Fine on deadly flash flooding in the Lone Star State
  • Bryan Fairbanks, President and CEO of Trex, on the company outlook and key trends in US manufacturing

See omnystudio.com/listener for privacy information.

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