Apple’s Ternus Era Starts the iPhone Duo

10 Sep 2026 · 43 min · 25 chapters

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In short

The episode is a Bloomberg Tech news roundup focused on Apple’s new foldable iPhone Duo and the broader AI hardware/inference market. Apple CEO John Ternus frames the Duo as an “intelligent personal hub” for the AI era, emphasizing on-device intelligence and iPhone-centered context. Mark Gurman says the Duo’s build quality is far ahead of prior foldables: ceramic inserts in antenna cutouts, crease-reducing cover glass, titanium edges, and water/dust resistance. Key compromises: no rear telephoto camera and battery life concerns. Pricing is $1,999 in the US, with higher international premiums and steep storage markups (up to $3,200 for 2TB). Investors (Nuveen’s Sarah Malik) like the excitement but watch whether Apple can monetize AI given perceived AI lag. Guest Sid Sheff (D-Matrix) discusses partnering with NVIDIA for inference XPUs, targeting ultra-low-latency via memory-centric, 3D-stacked DRAM (Raptor XPU) and NVLink Fusion.

Notable examples

TSMC supply constraints; NVIDIA’s inference ecosystem expansion; DOJ scrutiny of NVIDIA’s Grok deal.

Guests

Mark Gurman, Sarah Malik, Sid Sheff, Peter Elstrom, Anamirag Rana, Wamsi Moen, Nitesh Agrawal (Positron), plus Bloomberg Tech hosts Ed Ludlow and Yahaira Anand.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Introducing ChatGPT Work

0:29 to 1:05

Learn about ChatGPT Work, a new tool for project management and task completion.

“Some people treat ChatGPT like some kind of smart search engine, and some use it to get work done.”

iPhone Duo Launch Overview

2:05 to 3:18

An analysis of Apple's iPhone Duo launch and its market impact.

“Apple's first foldable smartphone, the iPhone Duo, will break everything down from yesterday's product launch.”

Initial Impressions of iPhone Duo

3:21 to 4:50

Mark Gurman shares his hands-on experience and thoughts on iPhone Duo.

“That's probably the big news headline, right?”

Pricing Strategy for iPhone Duo

4:53 to 6:23

Discussion on the pricing strategy Apple employs for iPhone Duo.

“To what extent has Apple eaten some cost in the environment they're operating in?”

Apple's AI Strategy Unveiled

6:25 to 7:58

Exploring Apple's new AI strategy presented by CEO John Turner.

“So that's how they're making up for that shortfall.”

Market Reactions and Financial Insights

8:09 to 10:50

Analyzing market reactions to Apple's iPhone Duo launch and its implications.

“Bloomberg's Mark Gurman, who leads our coverage of Apple, but also reported so deeply on iPhone Duo, including what its name would be prior to its announcement yesterday.”

Market Reactions and Financial Insights

15:02 to 15:30

Analyzing market reactions to Apple's iPhone Duo launch and its implications.

“that can take action across your apps and files, stay with a project for hours if needed, and turn a goal into finished work.”

TSMC's Sales and Supply Challenges

16:42 to 18:00

Discuss TSMC's recent sales figures and supply constraints in chip manufacturing.

“TSMC reported better than expected sales in August, but its U.S.-listed shares are under pressure as investors and analysts start to worry the company doesn't have enough supply to meet robust demand.”

MediaTek's Growth and Partnerships

18:03 to 19:08

Examine MediaTek's strong performance and its collaboration with NVIDIA.

“On the fabulous chip maker side, MediaTek, a company we've been covering very closely on the show recently, out with very strong numbers, a lot of momentum for their chips.”

D-Matrix's AI Inference Technology

19:09 to 21:21

Learn about D-Matrix's innovative partnership with NVIDIA for inference technology.

“There's no question NVIDIA's footprint is the largest.”
Show all 25 chapters

Raptor XPU and Market Opportunities

21:23 to 24:14

Explore the potential of Raptor XPU in addressing AI's memory bottlenecks.

“our products to market very rapidly with the NVIDIA partnership.”

Investments and Customer Base of D-Matrix

24:14 to 24:38

Discussion on D-Matrix's customer base and future announcements.

“If I look at your cap table, there's lots of sovereign wealth funds on there who have lots of national AI projects.”

NVIDIA's Antitrust Scrutiny

24:41 to 26:00

Overview of the Justice Department's investigation into NVIDIA's deals.

“as NVIDIA expands its ties with specialized AI chip makers, one of those deals is drawing scrutiny.”

Apple's iPhone Duo Launch Insights

26:25 to 28:01

Analyst insights into Apple's expected reception of the new iPhone duo.

“Let's get back to Apple and the iPhone duo.”

iPhone Duo Pricing and Market Response

28:01 to 29:30

Discussing the pricing strategy and market expectations for iPhone Duo.

“See, I think$2 ,000 is exactly what Mark Gurman had reported.”

Insights from Wamsi Moen on iPhone Duo

29:31 to 30:56

Wamsi Moen shares insights on the iPhone Duo's integration of hardware and software.

“I want to get more reaction from the sell side.”

Unit Projections and Market Expectations

30:57 to 34:04

Forecasting potential sales units for the iPhone Duo and its impact.

“Wamsi, how many models or do you have a model for the number of units you think Apple can do on Duo in the December quarter in its first 12-month period?”

AI Integration and Future Directions

34:05 to 36:08

Exploring Apple's AI strategy and its implications under John Ternus.

“And I think that this is where Apple, again, excels.”

Ad: Superhuman Go and ChatGPT Work

36:09 to 38:10

Promoting AI tools that enhance productivity in everyday tasks.

“Bam Zimone of Bank of America from Apple Park next day on the show.”

Ad: Adio CRM Features

38:11 to 39:38

Highlighting the advantages of Adio CRM for business management.

“ChatGPT Work is a new way of working in ChatGPT that can take action across your apps and files, stay with a project for hours if needed, and turn a goal into finished work.”

Positron's New Funding and Silicon Development

39:39 to 42:00

Discussion on Positron's recent funding round and their silicon innovations.

“Picks up leads at 2 a.m., catches renewals before they slip, hands you the answer before you ask.”

Silicon Development and Market Strategy

42:00 to 44:30

Discusses the process of silicon development and the go-to-market strategy for AI technology.

“in about anywhere between 8 to 12 weeks.”

Understanding Jevon's Paradox and NVIDIA's Role

44:30 to 45:20

Explores Jevon's Paradox in relation to resource efficiency and NVIDIA's market impact.

“Let's finish by talking about Jevon's Paradox and also NVIDIA.”

News in Gaming and Crypto from Bloomberg

45:20 to 46:36

Covers significant news about gaming mergers and the future of stable coins in the crypto market.

“We are also doing that, so that's kind of really interesting.”

Boring Company Updates and Elon Musk's Involvement

46:36 to 49:50

Discusses updates on Boring Company projects and Elon Musk's role in its operations.

“The sources point out no final decisions have been made and a deal is unlikely to happen until Savvy completes its six billion dollar acquisition of Chinese mobile gaming business Moonton.”
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Transcript

Automatic transcript. May contain errors.

0:00The most effective people at work aren't working harder than everyone else. They're working smarter, inside better systems. Superhuman Go, from the makers of Grammarly, is the AI assistant that works inside every tool you already use, always ready, already aware of what you're working on. It's a teammate whose only job is to help you be better at yours. With Go working with you, you can show off what you do best.

0:25Ed Ludlow:See what Superhuman Go can do at superhuman.com. Some people treat ChatGPT like some kind of smart search engine, and some use it to get work done. ChatGPT Work is a new way of working in ChatGPT that can take action across your apps and files, stay with a project for hours if needed, and turn a goal into finished work. It's designed to help you move from a chaotic starting point to a reviewable first version. So all the source materials, briefs, and scattered information that you have to grind through to turn into something useful can just become something useful. Put ChatGPT to work on your most ambitious ideas and projects.

1:05Get started at ChatGPT.com by selecting Work Mode, available on Plus and Pro plans. At Venture Global, we think about what can be done, not what's usually done. Through innovation, Venture Global is not only building some of the largest energy facilities in the world right here in the United States, but delivering American energy at a fraction of the cost and a fraction of the time. So while others are busy talking, we're busy building. That's Venture Global. That's unstoppable energy.

1:43Bloomberg Audio Studios. Podcasts, radio, news.

1:54Bloomberg Tech is live from the heart of Silicon Valley with Ed Ludlow in San Francisco.

2:03Ed Ludlow:This is Bloomberg Tech coming up. It's what everyone's talking about. Apple's first foldable smartphone, the iPhone Duo, will break everything down from yesterday's product launch. Plus, the AI chip race is moving to inference. Dematrix CEO Sid Sheff joins us on its new partnership with NVIDIA and the battle to make AI cheaper and faster. And Elon Musk's Boring Co. reaches a$23 billion valuation after its latest funding round. Let's get straight to our top story, Apple's showstopper. iPhone Duo brings an entirely new design while preserving everything you love and expect from iPhone. It gives you the largest display ever on an iPhone while still fitting easily in your pocket.

2:45It reflects extraordinarily complex engineering, yet feels effortless to use. And it makes new experiences possible.

2:53Ed Ludlow:That was Apple CEO John Turners making his first official keynote in the top seat, turning heads with the new foldable iPhone Duo. Shares really accelerating gains 90 minutes into the session, up 2.5 % now. What's interesting is they were basically flat, bang in line with the average of an iPhone launch day market performance that we've seen going back at least a decade. Well, everyone's woken up and said, this is a big deal. Let's discuss. And who better to discuss it with than Mark Gurman, who leads our Apple coverage and basically broke most of the details prior to yesterday's event anyway.

3:25Ed Ludlow:Start with the basics, iPhone Duo. We were spot on on the price. That's probably the big news headline, right? Just under$2 ,000, but the specs as well. Your first impressions and the most notable points of the technology? My first impression is that this device makes every foldable phone from Samsung, from Google, from Huawei, anyone else before it, look like a toy, look like a prototype, look like a beta test, basically. Because the fit and finish we're seeing here is new to the foldable industry. the way that they are putting they call it ceramic inserts into the cellular antenna cutouts so when you go and try to bend the phone and break it people who do that it's not going to bend in half the way they put a special cover glass over the flexible display to hide the crease as much as possible and make it so your fingernails don't put cuts in the screen the fact that they're using titanium around the edges to make the phone more durable the fact that it's water and dust resistant right they've hit every checkbox here for it to feel like a normal iphone but to also be foldable this really has very few compromises uh other than the lack of the telephoto camera on the back and battery life to some extent it was amazing to get hands-on with it yesterday and you know everyone's sort of first reaction is to say there's no crease there's no margin there's no seam in the middle, not one that the naked eye can see.

4:52Ed Ludlow:I do want to talk about the pricing, Mark. You said this would be$2 ,000. It was, in the end,$1 ,999. To what extent has Apple eaten some cost in the environment they're operating in? But also, if you look at the higher tiers of storage, clearly there are some handsets out there up beyond$3 ,000 too. So they're eating costs for sure, because the memory shortage really is having an impact on so many companies, including Apple, delaying products, paying more for memory, needing to charge customers more. But they've offset it in two key ways. One is on the storage tiers. So you can get the 256 gigabytes for that$2 ,000 price point.

5:34You can get 512 for the$2 ,200 price point. But if you want to go to the higher tiers, you're talking 2 ,600 for a terabyte and then 3 ,200 for two terabyte. So they're charging massive premiums on that storage. And their thinking is that most people probably aren't going to get the base level version. This is an early adopter product for all intents and purposes. And that group of people is going to go for higher storage tiers. So they are going to get their margin on that. The other thing they've done is they've really jacked up pricing on the international customers. So in the US, right, the$2 ,000 price point globally is going to be the one everyone's talking about.

6:11But you go internationally, the prices in Canada, the price in Australia, the price in Asia, really sky high. And if you do some of the conversions, the prices in those other countries, it's not a one-to-one conversion for what the US price is. So for instance, in Australia, there's an$800 Australian premium on top of the converted rate. So that's how they're making up for that shortfall.

6:35Ed Ludlow:Mark, to me, John Turner's tried to do two things with his first formal keynote as CEO. Talk about the smartphone being the device for the AI era, but also he put a lot of emphasis on your iPhone or whichever OS you're using knows you. It has your data. It has your context. What did you make of that messaging and Mr. Turnus's first full iPhone day event? Yeah, I mean, for the first time, you know, Apple came out and showcased a real AI strategy, whether it's an AI strategy that I agree with, that you agree with, and anyone agrees with. It doesn't matter. At least they have a strategy now. And it's interesting, they haven't really showcased a coherent strategy until now.

7:17He calls it the intelligent personal hub, the phone being the center of everything for artificial intelligence. It harkens back to their previous intelligent hubs. That all started with the Mac. Steve Jobs introduced the Mac as sort of the center of everything, and you have all those peripherals around it, the iPod, you name it. Then came iCloud. iCloud is the center of everything, and the Mac, the iPad, the phone, those are all peripherals around the cloud. Now, the center of everything is sort of that intelligent hub and the iPhone with everything built around that, whether it's your iPad, your Mac, your AirPods, your Apple Watch, and all the AI wearables they're going to have in the future.

7:55It's all built around AI and the phone. So it's a pretty interesting strategy. I do think it's going to work to some extent, but obviously it's still early innings for their AI and there's more to come and there's more to do.

8:09Ed Ludlow:Bloomberg's Mark Gurman, who leads our coverage of Apple, but also reported so deeply on iPhone Duo, including what its name would be prior to its announcement yesterday. Let's stick with Apple, but also we're going to talk more about technology markets. Nuveen's chief investment officer, Sarah Malik, joins us now. Actually, the Apple move today is really interesting, up 2.5%. If you go back and look at the average performance on the day itself of an iPhone event and next day, it doesn't often get the momentum we're seeing right now. I think you probably want to talk to what Mark was just talking about in terms of Apple having an AI strategy.

8:42Ed Ludlow:That's been a bearing on the stock, Sarah. Your thoughts, please. Well, definitely. There's a lot of consumer interest and excitement over the new foldable phone. But there's two issues that investors are thinking about around Apple and this new phone. So first of all, with the phone, the$2 ,000 price point or$19.99 may lead to a more modest addressable market from the start and will grow from there. But secondarily, is this question around AI? The new CEO has a hardware background and Apple's very strong on hardware. But what investors want to know is, can Apple become more competitive in AI?

9:15They have somewhat lagged their peers in terms of their push into AI. So really, that is the key question for investors and Apple going forward. Is this AI strategy going to turn into something that has monetization for the company. Of course, this is a wait and see. So happy to see the stock out based on the excitement over a new phone. But I think the AI question is the medium term question for whether the stock outperforms or not.

9:37Ed Ludlow:There is lots happening in financial markets right now. You look at oil, Brent,$105 a barrel. Yields are higher. Technology stocks are lower. Chip stocks are underperforming. And there are lots of pieces of economic data and macro events that are driving this market. For you this morning, what's going on? What's happening? It is all about higher rates and higher rates are tougher for long duration technology stocks. And really, even though we had a very strong second quarter earnings season driven by the tech sector, it's higher oil prices, potentially higher rates at the FOMC meeting next week, a rate hike out of the ECB.

10:14All of that is causing this turmoil for the markets. The biggest data point we're going to see before the FOMC meets next week is CPI, which comes out tomorrow. If that number comes out hot, and by that I mean above 0.3 percent on the plus side month over month, I think you're going to lock in a hike for next week. If it comes in soft, under 0.2 percent month over month, that might cause the Fed to pause. But either way, we're seeing long-term Treasury yields at up over 5 percent, oil prices over 105. That is very concerning for the markets. And there is no end in sight at this point for the geopolitical issues and the war in the Middle East.

10:49So I think this turmoil for the markets is going to continue because there's a hard it's hard to see the path for yields to start to decline from here, especially with the Fed either pausing or hiking rates next week.

11:00Ed Ludlow:You know, for me, Sarah, I'm going to go back to Apple, actually, because if you think about what the market, at least on the equity side, is doing this morning, you know, Apple is massively outperforming from a points perspective at the index level. Would that indicate to you that investors are genuinely cheering what was outlined by the company yesterday? day. The positive here for Apple and out of the Goldman Sachs Technology Conference that's happening this week is we are hearing positive data points on monetization of artificial intelligence, which is what everybody has been waiting for. Today, what you're seeing is for Apple is great.

11:32It's fundamentals outperforming the macro issue. So overall for the markets, the macro overhang of higher oil prices and potential spark of inflation because of that is definitely a cloud over the markets. But Apple's new product launch is exciting. It's a new style of phone. It is at a higher price point, but that new style of phone can start a new product cycle for Apple. And that's what people are excited about. But as I mentioned, there is a key question for Apple, which is how are they going to gain more traction in AI with their phones? And it's great to see a strategy. Now we'd like to see the traction and the monetization from that.

12:07Ed Ludlow:We are kind of late in a technology earnings cycle where they keep coming. Oracle and Adobe is after the bell. one software name, one infrastructure name with a software element. How much of importance do investors continue to assign the data points coming out of earnings in terms of where we are in the cycle right now? Every technology data point counts because technology earnings are what are leading overall earnings growth, especially for the S &P 500 and in the US. So Oracle and Adobe will be important. We may get some commentary around hyperscalers and CapEx and whether we're seeing any monetization from AI investments.

12:45All of that's going to be important. But I think the issue is with an FOMC meeting next week and CPI data coming out tomorrow, people are more focused right now on what do these higher oil prices mean for inflation? What does it mean for the U.S. economy? As an example, we did get very strong payrolls last week. But if we were if inflation stays high and we become worried that oil prices will cause the economy to slow, then we could start talking about stagflation. I think all of that for now is going to be a bigger issue for the markets than a couple of more incremental technology earnings data points.

13:17Ed Ludlow:We've covered an iPhone day. We covered technology earnings. We covered macros. We covered higher rates. We covered oil. We covered inflation and then the Fed meeting next week. That's pretty good going. Nuveen Chief Investments Officer, Sarah Malik, back on Bloomberg Tech. Thank you very much. Coming up, Dematrix is plugging into NVIDIA's AI ecosystem. CEO Sid Sheff joins us on the new partnership and why the next big battle in AI chips is inference. This is Bloomberg Tech.

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14:32Ed Ludlow:This is what it looks like when AI actually fits into your work, instead of adding to it. It's like having a teammate whose only job is to help you be better at yours. Go keeps up so you can move forward. With Go working with you, you can show off what you do best. Superhuman Go. Find out more at superhuman.com. That's superhuman.com. Some people treat ChatGPT like some kind of smart search engine, and some use it to get work done. ChatGPT Work is a new way of working in ChatGPT that can take action across your apps and files, stay with a project for hours if needed, and turn a goal into finished work.

15:11It's designed to help you move from a chaotic starting point to a reviewable first version. So all the source materials, briefs, and scattered information that you have to grind through to turn into something useful can just become something useful. Put ChatGPT to work on your most ambitious ideas and projects. Get started at ChatGPT.com by selecting Work Mode, available on Plus and Pro plans. You already know how AI is changing how everyday work gets done, how much ground you can cover, and how fast a team can scale. To stay ahead, you need the tools that give you a competitive advantage, built for this new era.

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16:42Ed Ludlow:TSMC reported better than expected sales in August, but its U.S.-listed shares are under pressure as investors and analysts start to worry the company doesn't have enough supply to meet robust demand. Let's discuss with Bloomberg's Peter Elstrom. I mean, this is the dynamic of industry right now. In the AI context, demand for lead-edge chips is running ahead of the industry's ability to supply. What did TSMC say? Yeah, the numbers are pretty staggering. I think we're familiar with the trend, but the numbers are quite staggering here. So first of all, TSMC reported a 53 % rise in revenue for August.

17:16Taiwan does this thing where they have companies report every month. So we get a sense of how the quarter is going for them. That's above the expectations that analysts have for the company to boost revenues about 47 % for the quarter. We had an interview with the COO, though, Cliff Ho, and he talked to us a bit about the constraints that they've got on supply right now. They say that typically, in a typical year, they'd be building four or five fabs someplace. Right now, they're trying to build 20 fabs. They're so far behind on demand here that they just can't keep up. So they're trying to build fabs as quickly as they can.

17:47Of course, fabs takes years to build. They're very complicated. They're very expensive. TSMC is the best in the world at building them, but they're having a hard time getting them built in as quick of a manner as they would like right now. And partly it's what you were talking about before. Apple certainly wants more advanced chips, especially NVIDIA in the AI ecosystem, wants to be able to get more capacity online as soon as they possibly can get it.

18:12Ed Ludlow:That's on the manufacturing side. On the fabulous chip maker side, MediaTek, a company we've been covering very closely on the show recently, out with very strong numbers, a lot of momentum for their chips. Yeah, I mean, you alluded to this earlier that we've had MediaTek's CEO on the show talking about this new joint venture that they've got with NVIDIA in particular. MediaTek is also growing very quickly. They reported strong revenue growth of 44%. They historically have done very well on the smartphone market. Now they're moving into these adjacent markets, especially in AI services. They've struck this deal with NVIDIA where they want to be able to incorporate their technology in with NVIDIA's technology.

18:51They want to also move into being able to make chips that will work in laptops and computers and bring more AI capabilities there, too. So the company is growing quite strong at this point. They also are trying to keep up with demand.

19:04Ed Ludlow:Bloomberg's Peter Elstrom, who leads our coverage of Asian technology companies. Thank you very much indeed. NVIDIA is confronting a world of more custom chips from more players and growth in specialized inference systems. Its response has been embrace it. There's no question NVIDIA's footprint is the largest. There's no question we're growing share in closed models and open models. We're growing share across the entire AI opportunity. And so we're not intimidated by this. We're in fact welcoming it and opening our platform so that they could connect XPUs into it. So that was NVIDIA CEO Jensen Wang speaking to me after the deal with MediaTek on XPUs last month.

19:47Ed Ludlow:Today, startup D-Matrix is the latest to partner with NVIDIA to plug its specialized inference XPUs into NVIDIA's platforms targeting ultra-low latency AI workloads, where its tech works alongside NVIDIA GPUs using NVLink Fusion. D-Matrix CEO Sid Sheff joins us now. Very interesting. Why is it a benefit to you to be able to plug in to a largely NVIDIA-based architecture? Yes. First of all, Ed, I'm a fan of the show, so thanks for having me on it. Now, this is a landmark announcement for Dmatrix, obviously. And the biggest reason we embarked on this partnership with NVIDIA, and we've been working on this for six-plus months with them, is exactly what Jensen said in his comments earlier.

20:32this is probably, most certainly, the largest deployed infrastructure base for AI in the world. It is in every cloud. NVIDIA hardware is in every cloud, every country, pretty much every data center in the world. At Dmatrix, we have a very unique memory-centric inference computing technology. We have been working on this for seven plus years, really targeted for ultra-low latency inference. and ultra low latency inference computing just took off in a massive way in the last 12 months post GPT codex and cloud code and with the arrival of agentic coding everyone is looking for how they can quickly get access to low latency compute so that they can really interact with these agentic coding tools and that's where Dmatrix comes in and this partnership will really allow us to take our products to market very rapidly with the NVIDIA partnership.

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21:29Ed Ludlow:Sid, in MediaTek's case, NVIDIA made a very significant investment through the purchase of convertible notes. Under your arrangement with NVIDIA, are they making an equity or any other kind of investment into Dmatrix to help you get moving? At this point, Ted, I couldn't comment on the investment piece specifically, but look, this is a partnership that is very strategic to NVIDIA. and they are putting a lot of, you know, resources, engineering resources. There is obviously a lot of work the two teams have been doing for six plus months. And our first goal is to really make sure that the Raptor XPU that is going to be integrated into the NVIDIA ecosystem is going to be ready to come to market in about 12 months.

22:18So the biggest opportunity here is really about getting that product in customers' hands because we've got a lot of customer pull for that specific product in the NVIDIA ecosystem.

22:28Ed Ludlow:So on your newest chip or your newest platform, I should say, is there any data point you can give me on how the partnership with NVIDIA tangibly allows you to move faster? In other words, will this deploy into the real world quicker than it otherwise would had you not struck a deal with NVIDIA for NVLink Fusion? Yeah, no, 100%. Look, the Raptor XPU, which is the specific XPU that's in partnership with NVIDIA and will be launched as part of this partnership first, is going to be the world's first 3D-stacked DRAM XPU. And just let me touch upon why that is so important. It is important because memory is really the biggest bottleneck for AI right now, and we all know that.

23:12And what we have done is, instead of using HVM, we don't use any HVM at Dmatrix. What we have done is we have taken DRAM and found a way to package it directly with the compute. And it is 3D stacked, exactly like you just saw in the picture there. And that allows for the architecture to punch through the memory wall, which is really the biggest bottleneck in AI today in terms of addressing latency, addressing energy efficiency, addressing cost. And we have found a recipe. We have cracked the code on how to do it. And we'll be the first to bring that solution to market. So there is tremendous customer pull for that product right now because no other company is going to be within a two-year window of getting access to that technology.

23:58And this NVIDIA partnership will truly allow us to take that to market the fastest because there is already a deployed base of all that infrastructure and all the data centers. And we don't want to reinvent that part of the wheel. We'd much rather just ride on the NVIDIA ecosystem and get the product to our customers as soon as possible.

24:13Ed Ludlow:So, Sid, we're short of time here. Who are those new customers? If I look at your cap table, there's lots of sovereign wealth funds on there who have lots of national AI projects. We just have 30 seconds. Yes, yes. It's a combination, Ed. And we'll be announcing these customers. Stay tuned. It is a combination of hyperscalers, Frontier Labs, Sovereign, Inference Clouds, high-frequency traders. Stay tuned. We're going to be announcing these customers in pretty short order. Sid Sheff of Dmatrix, thank you so much for your time. There's another important story. as NVIDIA expands its ties with specialized AI chip makers, one of those deals is drawing scrutiny.

24:48Ed Ludlow:The Justice Department is investigating NVIDIA's$20 billion tie-up with AI inference startup Grok and whether it was structured to avoid an antitrust review, according to sources. Grok remained independent, but its CEO and COO moved to NVIDIA as a part of the deal. U.S. lawmakers have called the arrangement a takeover that stifled competition. NVIDIA representatives and a DOJ spokesperson declined to comment. A representative for Grok did not respond to requests for comment. It's time now for Talking Tech. I'm Yahaira Anand. First up, OpenAI is ending its deal for government agencies to use its models for$1 per year.

25:29That's according to the General Services Administration. Starting October 1st, agencies will have to pay based on how much they use them with a 50 % discount off standard pricing. Plus, Anthropic is giving the EU's cybersecurity agency access to its most powerful Mythos AI model after months of back and forth over who should be allowed to use it. Of course, Anthropic has tightly restricted access because it says the model is so powerful it can uncover cybersecurity flaws on its own. And DeepSeek unveiled its latest AI model that charges as little as a fraction of a cent per million tokens, putting even more pressure on rivals to bring down prices.

26:12DeepSeek even claims the new model outperforms Moonshot's Kimi K3. Ed.

26:17Ed Ludlow:Thank you, Yohaira.

26:25Ed Ludlow:Welcome back to Bloomberg Tech. Let's get back to Apple and the iPhone duo. Bloomberg Intelligence senior analyst Anamirag Rana writing today that, quote, we anticipate a much better consumer reception than recent models. Anorag joins us now. I knew this was a big deal because while I was at Apple Park running around the Steve Jobs Theater, I got an email from you. And I thought, OK, Anorag has something important to say here. You're really bullish on how many of these you think that Apple will ship in the first year. Yeah, I think the rumor was that there are suppliers to do about 10 million units or so.

26:59But I think for the first time in years, I've seen a product that is designed far better than the earlier generation of products. the UI was completely mind-blowing in terms of how the software was infused. I mean, I could see so many new use cases in terms of consumers having things side by side. So, again, you have to remember, the ultra side of the Apple consumer is fairly expensive and rich, I would say. So, if you are selling about, let's say, 240, 250 million units in a year, you know, 14 million is not that big of a deal in terms of like that's not even, you know, there are massive amount of affluent consumers who would do that.

27:39In fact, in our own circle, I asked a bunch of people and I got an overwhelming response that they actually may be thinking of upgrading for the first time in years.

27:50Ed Ludlow:The price point, Anurag, what was notable about the psychology of coming just under$2 ,000 at the entry level? See, I think$2 ,000 is exactly what Mark Gurman had reported. So, we were looking into that. But what I was surprised about is when you look at the upgrade plan, it was priced at about$57.99 a month for 24 months, which means the residual value after two years is also still over$600. So that number was a bit surprising to me because I would have thought that would be a little higher. I think that's a very attractive price point for people who want to finance it. I mean,$58 a month is not that much if you are thinking about it from that point of view.

28:32Ed Ludlow:That's interesting because this is, I imagine, just first generation, right? They'll iterate on top of this. Also, Anurag, if you would, your assessment of John Ternus as CEO, the Apple iPhone day keynote for the first time in that role, what did you make of all of it? I think one of the things that really caught my attention was that the center of discussion was around the product quality, design, and the integration of the whole ecosystem. to him. He talked about it a lot. And I think that's where, going back to the roots of Steve Jobs, the focus on that. And again, Mark has said that he has been working on this project for a very long period of time.

29:12I'm really curious to see if he's able to spend some more money, I would say a little more capex, into new product developments. Even if it's a dud, it's okay. But more experimentation would be really nice. And I have a feeling that we're going to see that Trump him.

29:28Ed Ludlow:Alarag Rana of Bloomberg Intelligence with the React. Thank you so much. I want to get more reaction from the sell side. Wamsi Moen, who leads research covering IT hardware and tech supply chain at Bank of America, reiterating a buy rating on the stock following the launch of iPhone Duo and saying that the iPhone Duo, quote, impresses. Wamsi Moen of Bank of America joins us now. What about it specifically impresses you? Yeah. Good morning, Ed. Thanks for having me. Look, I think that this is where Apple excels. It's in bringing the hardware and the software and the services, all of those, and tightly integrating it.

30:06I was at Apple Park yesterday. I had an opportunity to feel the device. The quality of it really feels excellent. You can play with it, open it, close it. And the way that the software morphs around that, the way that the apps rearrange themselves around that, that's the magic that Apple brings. And it was truly an excellent product. It was definitely a home run from a new keynote from a new CEO standpoint. I think one of the things that's also very impressive is that, you know, obviously Apple has worked on this for a long time. But we're seeing the same ethos of product design, the importance of this whole stack.

30:44You heard of a lot of new chips that are being designed into this product specifically for this product. But I think all of these are things that are very core to the Apple ecosystem, and we're seeing a reiteration of that again.

30:57Ed Ludlow:Wamsi, how many models or do you have a model for the number of units you think Apple can do on Duo in the December quarter in its first 12-month period? Yeah, so, Ed, you know, actually when we were in Asia back in March, we picked up that the foldable was somewhere between 10 to 20 million units is what Apple was asking for production. And so as we look through what can happen in the first year, it's going to depend a little bit on whether or not some of these installment plans are taken advantage of. There's also the handoff feature, which I think is very interesting and coming at a time when people are also facing pressure from a spending perspective.

31:36And so I would say somewhere between that 10 to 20 million units for the year is pretty realistic in year one. I think about 17 million units for the year or so is where we shake out. Now, as we look into the following year, I think that TAM really starts to expand. You can also bring pricing down a little bit on some of the models and have a broader skew and broader price spectrum around this product as well. But I think to start off, this is going to be a very, very well-coveted and desired product.

32:04Ed Ludlow:Wamsi, let's talk a little bit more about the handoff. It's something we discussed last with Bloomberg's Mark Gurman. But the idea is that that could drive an upgrade cycle in and of itself because you make it easy for a consumer to go from a this shape phone, candy bar shape to the foldable. Do you really see that as the catalyst? Yeah, I wouldn't say that's the only catalyst. I think the feature functionality, it's a very good standalone device by itself. I just think that for pro users, the ability to have a handoff, for instance, if I'm carrying two separate phones, one for my work, one for my personal use, and then I'm able to hand off any of those at any given point in time for productivity reasons, that can be really appealing.

32:48So I think it does sort of substitute almost as a productivity enhancer, which I would say is more of me not using an iPad mini almost instead of using and instead use the Duo is the way that I would think about it. It's complementary more so to the iPad from a productivity standpoint rather than an incremental yet another device that you're going to have to carry.

33:12Ed Ludlow:I'd love to get into the specifics of the A20 Pro chip. You mentioned the chip innovation, 2 nanometer process, 6-core CPU, 7-core GPU, 40 % faster graphics, but basically much better in the AI context. Was that a real move forward from Apple, you think? Yeah, look, I mean, I think it's very clear that right at the beginning, right, John Ternus' opening statements and in the keynote, it was very obvious that AI is going to be very, very central to the strategy. We've written extensively about the fact that Apple is going to be a winner at AI at the edge. And we think that this whole notion around privacy, being able to do a lot of things on device, is where Apple is going to excel.

33:54And for that, you're going to need more memory. You're going to need faster processors. You're seeing innovation over there with the A20, as you just mentioned, Ed. And I think that the key here is to be able to do more by loading sparse models, by being able to take advantage of the architecture, which is so tightly integrated with the hardware design overall. And I think that this is where Apple, again, excels. And we're going to see a lot more innovation in AI across all sorts of devices from Apple. And this is just the start of that. I think AI is going to be very dominant because this is a modernization vehicle, not just for devices, but also for first-party services.

34:31and eventually for third-party services. And we think the time for this is much, much larger than what people expect. So we're very excited about what's yet to come from an AI standpoint from Apple.

34:40Ed Ludlow:Wamzi, I heard many Apple executives say and indeed post, this is a new chapter for Apple. What do you think changes from this point on under John Turnus? Yeah, I think the most notable change here is what was announced as a departure from net cash neutral. And what that really means from an Apple standpoint, in our opinion, is that we're giving John Ternus the ability to go and invest as he would like, right? So we've taken away some of the barriers around maintaining net cash neutral, which means you opened up the aperture for more M &A, you opened up the aperture for spending more CapEx. And we've done some analysis around this and think that if Apple were to spend$100 billion dollars cumulatively through 2030, so$20 billion a year.

35:28You can get a sizable amount of infrastructure set in place for a lot of things from an AI workload perspective to be done on device and Apple private cloud compute. And so you don't really have to go off to other cloud providers to really be able to do all the AI, to take all the AI workloads and be able to satisfy those requests that are coming to them and instead be able to do it either locally on device or do it on private cloud compute. So we think this is a big deal and we think that this is where John Ternus will be able to differentiate on what we can do on device and on Apple private cloud compute in the age of AI.

36:09Ed Ludlow:Bam Zimone of Bank of America from Apple Park next day on the show. Appreciate it a lot. Thank you. Two other companies that we're watching today, Oracle and Adobe. By the way, both have earnings due out after the closing bell. One more of an infrastructure hyperscaler story, The other is software, both of them an AI story. Both down pretty significantly ahead of those prints. Coming up on the show, Positron CEO, Mitek AgriWild, joins us to discuss the chip startup's latest funding round at a$5 billion valuation in the private market. Now, if you're a Bloomberg Terminal user, check out LiveGo.

36:41Ed Ludlow:Bloomberg Power Players is live in New York. Some of the leading voices from the business of sport join us to discuss the multi-trillion dollar global industry. Something else that'll be fun. Al Silas, a reporter here at Bloomberg News, we broke a deal that you're involved in, which was the Yankees deal with Apollo. And then, of course, they announced it. The people who seem to get more done than everyone else, they're not working longer hours or running on more caffeine. They've just stopped wasting time on the stuff that doesn't move work forward. Switching apps, re-explaining context, hunting for files.

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40:00Ed Ludlow:Okay, across private markets, investors continue to show an appetite for backing startups aiming to take on NVIDIA's lead, but focused on inference. The latest example, Positron, has raised$875 million at a$5 billion valuation to bring its inference-focused silicon to market. Pastor John's CEO, Nitesh Agrawal, is with us. Okay, let's just do the round. That was a big round split into two tranches. But also the participants, super interesting. There must be a need for capital. What is it? Yeah, no, thanks, Ed, for having me. And, like, look, the need for capital is growth. I mean, we've seen the last, literally the last three days of news.

40:36You know, Navier, Stokes, Muse, Astra. Look at the amount of compute increases that's going. So the scale is very important. And supply chain, obviously, is a big kind of constraint. So anyone that can scale out in the current supply chain regime and can use capital to do that, that's kind of where the need comes from. And that's kind of what this is really driving is scale out of our next generation silicon and systems.

40:57Ed Ludlow:So let's talk about that next generation system. Where is Postron at with it? And just explain the basics of what you offer. Yeah, yeah. Like, look, we're really focused on inference silicon and systems. And we deploy it at a rack scale. We have our first product out, first generation called Atlas already out, 50 racks at Oracle getting deployed. and then second generation, the silicon is called Asimov. The systems are called Titan and that scales out of the rack scale setup. Basically, what we are really, really focused on is memory-first architecture. So we drive massive amounts of memory capacity and very high realized memory bandwidth to really get fast inference but at really good TCO.

41:35Like that's kind of the, look, making inference cheaper so that you can have more access to compute, making all this kind of applications, you know, code generation, research, all those faster is very, very critical, right? So we are taping out end of this year with our next generation silicon Asimov, and then Titan will be in production sometime second half of next year.

41:53Ed Ludlow:Taping out at the end of this year, take us from there throughout the process. How does that work out? Yeah, so taping out, and then you get your first silicon back in about anywhere between 8 to 12 weeks. And we're taping out with TSMC, N3P. They're close partners for us. And then N3P is the node. And then you get your first silicon back. And then validation? Yeah. As expected with most kind of companies nowadays for silicon companies, you want your first silicon to be a success, as in it should work. We expect that to work. Otherwise it gets expensive. Yes, yes. And look, we spend on emulation and other kind of techniques to make sure that there are as less bugs as possible as we move forward.

42:33But yeah, validation, bring up. You get your first in production systems. You put your silicon into your systems. and then you're really testing out kind of all the cutting-edge models of whatever the models will be in June and seeing how that works.

42:46Ed Ludlow:You talked about the existing generation 50 racks of Oracle. Yeah. But is Oracle the customer? How does your go-to-market work? Yeah, so for our first generation, the way we have done generally for go-to-market is kind of typical silicon semiconductor company. So it's a CapEx sell to Oracle. So Oracle buys it as a CapEx purchase on their balance sheet and they pay us as a PO. So it's a very, very standard purchase. Obviously, as we grow, there is more motions around how do you sell. Obviously, Neoclouds and Hyperscursion sell at a dollar per GPU or dollar per systems per hour. And then there's even further optimization into dollar per million tokens and then all of those things.

43:25So as a company, we have to evolve through partnerships and working with all these players. But the first generation is very simple.

43:31Ed Ludlow:Do you have some customers lined up for these next generations, even though given the stages they're at? And what kinds of companies are those? Or name them, it's up to you. Won't name them yet. Suspected not. Yeah, yeah. But really, you have to think about the very, very typical kind of space, you know, the kind of AI labs or model labs companies. Neo clouds that are out there, hyperscalers that, you know, and one already Oracle, our customer. You know, you obviously have a little bit of look into the sovereign play as well because they are deploying and building out a lot of their own inference data center capacities.

44:04and then really anyone that has to do token as a service or inference as a service. So either they can be their net consumers of themselves of tokens or video generations or someone who's packaging them and selling them into the market, right? So that's kind of your broad ecosystem of the customer base for us where we have really focused on, look, it is a go big or go home market kind of thing in the sense that you have to focus on these very large application companies to really get a large footing in the market.

44:31Ed Ludlow:Let's finish by talking about Jevon's Paradox and also NVIDIA. So on Gem's Paradox, the idea that a resource gets more efficient, the economics improve, and then demand goes up. Is that what you see? And then earlier, you would have heard Dematrix on the show partnering with NVIDIA on NVLink so that their custom platform slots into existing GPU-based architecture. Both of those things are true at the same time? Yeah. So on the Gem's Paradox, I mean, look, I think it's, you know what, NVIDIA, sorry, OpenAI recently said that when they slashed the prices by half, they saw the utilization go up by 10x.

45:03Today, DeepSeek, we 4.1. Amazing, amazing launch, I think. Very cheap, sole-level performance based on early results. I haven't looked into the architecture yet, but look, again, really great for use cases and utilization. I think that will go up. It's a good story for us as well, especially around memory. They're using LPDDR5X. We are also doing that, so that's kind of really interesting. On NVIDIA's kind of working, look, NVIDIA is absolutely the main player in the market, right? Whether it's training, absolutely main one, and then even in inference, they are the majority kind of there. So for all of us, including Positron AI, we really focus on how can we work with them.

45:40We have to be in the same data centers, in fact, even same racks as them to work with them. So we also plan on connecting. Will you do an MV-Link fusion agreement? We will definitely. Try? Yeah, we will definitely talk to them and try it. But without even, just wanted to make clear also on technical side of things, you can directly connect with NVIDIA GPUs even today through standard Ethernet and Infantiband connections. So this doesn't stop you from doing it, but obviously you want to get closer. And then, look, you mentioned the people on our board, right? Gavin is on our board. He's very, very clear.

46:10Gavin Baker at Trades. Correct, Gavin Baker at Trades. He's very clear about, look, we have to, this is a heterogeneous computer market. This is how it's going to grow.

46:18Ed Ludlow:Post-A-Tron CEO, Mitesh Agrawal. Thank you. Really appreciate it. Some breaking news crossing the Bloomberg. Saudi Arabia's wealth fund is considering combining electronic arts with savvy games, sources say a deal that would bring blockbuster titles like Madden NFL and Pokemon Go under one roof. The sources point out no final decisions have been made and a deal is unlikely to happen until Savvy completes its six billion dollar acquisition of Chinese mobile gaming business Moonton. Coinbase is betting stable coins so it could become the next big growth engine. CEO Brian Armstrong says the roughly 300 billion dollar market could grow tenfold by 2030 as more businesses use digital dollars for payments and moving money across borders.

47:01Ed Ludlow:He says improving regulation in the U.S. could accelerate that adoption with a key piece of crypto legislation facing a Senate vote next week. He spoke with Bloomberg's Hazlinda Armin. Well, regulatory clarity has been getting a lot better. You know, from a U.S. lens last year, the Genius Act was passed into law for stable coins and we saw 150 large companies adopt stable coins in the wake of that. And now the Clarity Act, which is the second piece which deals with crypto market structure, it's right on the finish line. We actually have a big vote next week in the Senate to see if that legislation is ready to become law.

47:34We've been meeting with both sides of the aisle for many years on this. There's hundreds of pages of compromises. The banks are many banks have come out and endorsed it, law enforcement groups, the crypto companies. And it's good for America, good for the consumers.

47:48Ed Ludlow:Today's big number,$23 billion. That's how much Elon Musk boring companies valued at after raising$3 billion in its latest funding round from the UAE and affiliated investment entities. That's after slow progress over the last decade in realizing Musk's vision for a series of ultra-fast underground hyperloops. Bloomberg's Kyle Porter joins us with the details. Let's go into the round. Quite a big raise, interesting valuation. Yeah, on both counts. It's quadruple what they got valued at in their last fundraising round. And it comes along with a new anchor investor and an incredibly ambitious plan.

48:23Ed Ludlow:You've done a big take on Boring this year. Like, where are they at? You know, the idea was, by the way, Boring Co. bores tunnels and those tunnels get used for things. But are there actually any of them out there in the world? There is an active unit you can go on in Las Vegas. They started in 2019. The eventual plan is for a, I believe, 60 mile network with a series of interconnected tunnels. They currently have 10 tunnels operational. I believe it's about 11 miles. And the original completion date of 2027 for a complete network certainly seems very unlikely. They're also boring down in Nashville.

48:58They agreed that last year. The original plan was that that 10-mile Music City loop would be completed by 2027. I'm being told by sources that is a little bit unrealistic. And then they've struck a memorandum of the standing with the Emirate of Dubai. And they also offered a few free projects in two U.S. cities, one in Louisiana and the other in Texas.

49:25Ed Ludlow:Very quickly, do we have any sense of how involved Elon Musk is in the company? He defers on borrowing a lot more than he does in his other companies. He has a very well-established team in place there. He's talked about it a lot less recently compared to a lot of his other endeavors. He was certainly very, very involved at the start when he was living in Los Angeles and frustrated with the traffic. Bloomberg's Kyle Porter on the big round that Boring Co just did. Thank you very much indeed. That does it for this edition of Bloomberg Tech. A lot going on in markets. There's a lot of news in the world of technology as well.

49:58Ed Ludlow:Recap it on the podcast, which you can find on the Bloomberg Terminal, as well as online on Apple, Spotify and iHeart. It's Thursday. One more day to go in the week. Thanks for being with us. This is Bloomberg Tech.

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From the publisher

Bloomberg’s Ed Ludlow discusses Apple's iPhone Duo with Bloomberg's Mark Gurman, from its anticipated reception with consumers to what it means for Apple's new era under CEO John Ternus. Plus, the AI chip race is moving to inference, and Elon Musk's Boring Co. reaches a $23 billion valuation.

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