Redefining Luxury: Growth, Impact, and "Leader-ment" - with Panos Almyrantis

17 Feb 2026 · 58 min · 25 chapters

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In short

Podcast Episode Notes: Brave Bold Brilliant - Redefining Luxury: Growth, Impact, and "Leader-ment" with Panos Almyrantis

Episode Overview In this episode of Brave Bold Brilliant, host Jeannette Linfoot interviews Panos Almyrantis, the Chief Growth and Commercial Officer of Ella Resorts and President of the European Hotel Managers Association. Panos shares his incredible journey from a busboy to an executive in the hospitality industry, discussing the evolution of luxury in hospitality, the importance of human connection, and the integration of technology in enhancing guest experiences.

Key Takeaways

  1. Leader-ment: A new concept combining leadership and management. It emphasizes the need for leaders to inspire and connect with their teams while managing effectively.
  2. Redefining Luxury: Luxury is shifting from material excess to experiences that emphasize authenticity and lifestyle. Today's luxury is about creating memorable experiences rather than showcasing opulence.
  3. AI and Human Touch: Technology should enhance, not replace, the human element in hospitality. The future of hospitality relies on a balance between high-tech solutions and the irreplaceable warmth of human interaction.
  4. Growth Mindset: Embracing pressure as a catalyst for growth. Challenges should not deter leaders; instead, they should be seen as opportunities for refinement and clarity.

Episode Highlights

  • [02:18] Panos’ Career Journey: Panos recounts his progression from a busboy to a top executive, emphasizing his passion for hospitality and people.
  • [04:18] Expansion Plans: Discussion around Ella Resorts' ambitious €700 million expansion plan, including the opening of several new properties by 2028.
  • [10:55] Leader-ment: Panos introduces the concept of leader-ment, blending the roles of leaders and managers to create more effective hospitality experiences.
  • [19:40] Changing Definition of Luxury: A deep dive into how luxury has evolved, focusing on authenticity and lifestyle experiences rather than traditional luxury markers.
  • [23:08] Role of AI in Hospitality: Panos discusses the benefits and risks of AI, emphasizing its role in enhancing guest experiences without undermining human connection.

Important Concepts

  • Authenticity is the New Luxury: Luxury is defined by genuine experiences and connections rather than material wealth.
  • Diversification as Strategy: The importance of diversifying business operations to mitigate risks and seize new opportunities.
  • AI as an Amplifier: AI should be leveraged to enhance human interactions rather than replace them.

Panos Almyrantis’ Philosophy on Leadership

  • Patience: Mastery takes time; be patient with yourself and in the growth of your business.
  • Depth Before Scale: Build a strong foundation before seeking expansion.
  • Embrace Challenge: Surround yourself with those who challenge you; growth comes from discomfort.
  • Stay Curious: Curiosity keeps you adaptable and relevant in a fast-changing world.

Personal Reflections

  • Panos shares poignant lessons from his late father, emphasizing the value of dignity and impact over job titles.
  • The notion that success is temporary and that the true measure of a career is the integrity with which it is lived.

Conclusion Panos Almyrantis exemplifies the idea that it's possible to redefine success and luxury in the hospitality industry through authentic experiences and leadership that prioritizes human connection. This episode serves as a reminder that embracing challenges and focusing on genuine interactions pave the way for true growth and brilliance.

For more resources, visit [Brave Bold Brilliant](https://brave-bold-brilliant.com/).

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Connect with Panos Almyrantis

  • [LinkedIn](https://gr.linkedin.com/in/panagiotis-panos-almyrantis-aa741b22)

Connect with Jeannette Linfoot

  • [Linktree](https://linktr.ee/JLinfoot)
  • [YouTube](https://www.youtube.com/@braveboldbrilliant)
  • [LinkedIn](https://uk.linkedin.com/in/jeannettelinfoot)
  • [Instagram](https://www.instagram.com/jeannette.linfoot/)
  • [Facebook](https://www.facebook.com/jeannette.linfoot/)

Valuable Resources

  • [Brave, Bold, Brilliant Podcast Series](https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970)

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

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Introducing Ella Resorts and Expansion Plans

0:45 to 2:27

Panos discusses his role at Ella Resorts and the company's ambitious growth strategy.

“But they have an aggressive expansion plan with 700 million euros investment behind them as they grow over the next couple of years with four additional fabulous hotels.”

Wellness and Menopause-Focused Programs

2:27 to 6:05

Panos shares insights into wellness initiatives aimed at supporting women during menopause and their partners.

“But just explain a little bit about Ella Resorts for us, Panos, if you don't mind.”

Leadership Philosophy and Development

6:05 to 10:25

Discussion on Panos's evolution as a leader and the importance of emotional intelligence in leadership.

“our culinary voyages bring acclaimed chefs from across Europe to our resorts, supported by premium food and beverage partnerships and themed events.”

The Concept of 'Leader-ment'

10:38 to 14:01

Panos explains his term 'leader-ment' and how it integrates management with leadership.

“What do you put in place to help yourself?”

The Essence of Leadership in Hospitality

14:01 to 15:21

Learn how effective leadership inspires teams and enhances guest experiences.

“I think it's this, what I call the aura of the person who walks around and makes, you know, fills the room.”

Panos' Journey into Hospitality

15:22 to 17:45

Discover Panos Almyrantis' path from a curious student to an industry leader.

“And I agree, I think, especially in hospitality.”

Defining Luxury in the Modern Context

17:46 to 21:40

Explore how luxury has evolved to focus on authenticity and lifestyle experiences.

“So my parents always had the challenge when they would have to be given the report card once or twice a year.”

Experiences vs. Material Luxury

21:41 to 24:46

Understand why modern luxury is about experiences over material possessions.

“It's interesting because I think luxury is often an overused term in multiple sectors, not just hospitality and, you know, whatever it might be.”

Blending Technology with Human Touch

24:47 to 27:38

Learn how hospitality can integrate AI while maintaining personal connections.

“Yeah, especially I think when, you know, in today's world, this is a question for you, Panos.”

Sustainability in Hospitality

27:39 to 28:01

Examine the role of sustainability and technology in reducing food waste in hotels.

“I think one third of all food is thrown away in the world.”
Show all 25 chapters

Sustainability in Hospitality: Food Waste Management

28:01 to 29:18

Learn how hotels are leveraging AI and cultural awareness to reduce food waste.

“So I think in the hospitality space with sustainability, I'm seeing a lot of hotels using AI in order to the data to reduce food waste.”

Cultural Insights: Guest Behavior in Dining

29:19 to 31:18

Explore how different cultures influence dining behavior and food consumption.

“But I would say that it really has to do also with the targeted clientele.”

Clientele Demographics: Understanding Market Dynamics

31:19 to 33:26

Discover the importance of knowing clientele demographics and market dynamics in Greece.

“And different cultures have different approaches as well.”

Expanding Beyond Greece: Diversification Strategies

33:27 to 35:38

Learn about the strategic reasons for expanding hotel operations beyond Greece.

“and you're actively, proactively in very serious discussions, I guess, an investment around Sardinia, you mentioned as a destination.”

The Mediterranean Diet and Cultural Identity

35:39 to 37:08

Understand the significance of the Mediterranean diet in hospitality and cultural identity.

“And at the end of the day, it diversifies the risk as well, right?”

The Role of Mentorship in Professional Growth

37:09 to 39:42

Explore how mentorship shapes leadership and personal development.

“we call the Mediterranean diet which is you know olive olive oil, wine, meat, poultry, fish, and so on.”

Experiencing Challenges in Hotel Management

39:43 to 41:57

Reflect on the challenges faced in the hospitality industry and personal resilience.

“And it's only really with hindsight that you think, if only I'd listened a little bit more, if only I'd asked the questions, if only I'd had more time or created more time.”

Lessons from Professional Challenges

42:08 to 45:00

Panos discusses the challenges he has faced in his career, emphasizing growth through adversity.

“Listen, again, you know, the life of a hotelier is pretty much a lifestyle.”

The Importance of Progress and Standards

45:00 to 48:06

The conversation shifts to the importance of raising standards and continuous growth in the hospitality industry.

“And, you know, we saw that, I mean, over the last at least six or seven years, every single night that we sleep, when we wake up the next morning, something new comes that we said, how can it be?”

Advice for Aspiring Leaders

48:06 to 49:52

Panos shares four key pieces of advice for leaders striving for growth and development.

“And dreaming is very important in today's world.”

The Value of Dignity Over Titles

49:52 to 51:18

Panos reflects on his father's advice about finding value in work beyond titles, focusing on contribution.

“So panels, you know, just coming to sort of the best piece of advice that you've received yourself.”

Facing Challenges and Pressure

51:18 to 53:04

The discussion centers around how pressure can lead to growth and refining processes.

“I'd love to give one word and then one phrase Alignment is the word because vision, people, and purpose are converging.”

The Impact of Music and Humanitarianism

53:04 to 54:20

Panos shares his favorite song and its significance in shaping his views on music and humanitarian work.

“What would be your favourite song that we're going to add to our playlist, Panos?”

Defining Brave, Bold, Brilliant

54:20 to 54:51

Panos explains what being brave, bold, and brilliant means in the context of leadership.

“You see, you are unique and special in your song choice.”

Embracing Growth Outside Comfort Zones

56:01 to 56:33

Learn how pushing beyond comfort zones fosters personal and professional growth.

“So if you find that you're in your comfort zone, then maybe take some advice from Panos and push out of that comfort zone so that you can actually grow.”
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Transcript

Automatic transcript. May contain errors.

0:01Jeannette:Being brave enough to stay true to yourself, bold enough to take responsibility, and brilliant enough to lift others as you grow. That's where real leadership is.

0:16Panos Almyrantis:Welcome to Brave Bold Brilliant and I have got an incredible guest for you. So today's episode is with the wonderful Panos Almerantis. And Panos is the Chief Growth and Commercial Officer for Ella Resorts. Now this is a wonderful episode because in the conversation with Panos, we talk all about scaling up, growth, impact. Now Ella Resorts currently have four hotels in their portfolio, But they have an aggressive expansion plan with 700 million euros investment behind them as they grow over the next couple of years with four additional fabulous hotels. This is a really a leadership lesson in diversification, expansion and actually how as a leader Panos himself has actually scaled up and grown.

1:09Panos Almyrantis:So, listen, you're going to absolutely love this episode. If you are not subscribed to Brave Bar Brilliant, hit that subscribe button because that way you will get notified every time we go live with a wonderful guest like Panos or with a solo episode from myself. So hit that subscribe button and honestly, let's get into the show. You are going to love this one.

1:31Jeannette:Well, welcome to Brave Bar Brilliant podcast.

1:35Panos Almyrantis:I'm here today with Panos Almirantis all the way from Greece. Panos, how lovely to see you.

1:40Jeannette:Very nice to see you Jeanette and I love the fact that we will engage into a fantastic conversation I'm certain

1:48Panos Almyrantis:Absolutely Well listen we've both been in the industry a long time I think 30 years we're about 30 years maybe a little bit more

1:59Jeannette:We did the case

2:02Panos Almyrantis:Exactly Exactly So we've seen lots of changes in the industry during this time and in your role Panos You're the Chief Growth and Commercial Officer for Ella Resorts, and you have a wonderful portfolio of hotels. So do you want to just start by explaining the organisation, your role there? And, you know, kind of I'm going to talk about your career and all the exciting plans you have for the group. But just explain a little bit about Ella Resorts for us, Panos, if you don't mind. Absolutely.

2:32Jeannette:Thank you very much. Um, listen, if I, if I am to say how my career evolved, I would say that my journey feels like a straight line, uh, and more like a mosaic of different experiences, geographies, cultures, and so on. Um, I personally didn't enter hospitality because I had a great master plant. Um, but, uh, I'd rather it because I was fascinated by people. And, um, I walked myself all the way from a, from a busboy, from a waiter to, uh, to a hotel general manager and practically even now that I engage into the role of chief commercial and growth officer of Ella Resorts, I still feel, well, I consider myself as a hotelier, but I still feel an acting hotel general manager.

3:14Jeannette:Ella Resorts is a hospitality platform that was found in 2021. It's the only hospitality platform that an international fund company owns, which is called HIG. So there was a great opportunity in Greece. We found ourselves here in 2021 and ever since we are evolving. And we have a portfolio of different properties in lucrative destinations between Athens, Corfu, Crete, Rhodes and with further expansion plans.

3:50Panos Almyrantis:Excellent. So it's an exciting time ahead for you, Panos, isn't it?

3:56Jeannette:most definitely I mean if you see the international setting there is a great opportunity not just for Greece but also for the Mediterranean region which is something that is on the top of our list

4:09Panos Almyrantis:yeah and Panos I know that you've got you know I think you've got quite a significant investment plan behind I read somewhere 700 million euros so a significant budget behind the growth and you have four new hotels that you're planning to open by 2028. So big expansion plans. And June, are you able to share where those new properties are going to be panels? Or is it still very much a work in progress?

4:37Jeannette:Well, no, I will share definitely our plans. Our next chapter is both ambitious, I would say, and carefully considered. So in March 2026, just two months ahead, we will open Rokrita Lifestyle Beach Resort on the northern east coast of Crete, which is a flagship expression, I would say, of our lifestyle and wellness philosophy. Beyond that, we have a property in Corfu which is called Pelacas, and it's going to be it's practically going to be transformed to an adults-focused resort planned for 2027 as an opening. And another property that is called Capo that will reopen in 2028, also in Corfu, as a family uninclusive.

5:24Jeannette:And I would not say that this is a resort, but the plan is for it to become a destination. We've secured properties in different parts of Greece, but we're very proud of saying that we're actively exploring opportunity in Italy and more specifically in Sardinia. At the same time, we're expanding ROI wellness which is our SPAN wellness concept. And Roy, the name, is pretty much inspired by the Greek concept of flow, offering inclusive programs such as family wellness, pregnancy-safe treatments, menopause-focused experiences, group sessions and retreats. And last but not least, our culinary voyages bring acclaimed chefs from across Europe to our resorts, supported by premium food and beverage partnerships and themed events.

6:14Jeannette:So you understand, Jeanette, that every initiative is tested against three principles, authenticity, operational credibility, and scalability.

6:24Panos Almyrantis:Fantastic. Well, certainly, I'm really interested in the wellbeing side of things, Panos, because you mentioned menopause. I am of that age.

6:34Jeannette:It doesn't look like that.

6:37Panos Almyrantis:Well, you're very kind to say, you're very charming, but no, definitely. But I think wellness is such an important market and segment, I think more than ever, we're aware of our mental kind of well-being, our physical well-being. So it's interesting that you're putting such a focus and also specifically on menopause. So what do those treatments involve, Pados? How are you helping women with the menopause, I guess is the question.

7:03Jeannette:Listen, there are so many different pillars that are involved when you're dealing with spa, when you're dealing with water, when you're dealing with wellness. But I'd say that the main pillars lie with the fact of how to effectively sleep, how to breathe, how to utilize your time. I mean, think about it, Janet. What is it that none of us has today? That's time. None of us has available time. We're all so much pressure. So when ladies enter into this sensitive subside and part of their life, we practically try through our programs and experts on holistic approaches, on visiting healers and so on, to walk them through this new phase of their lives.

7:48Jeannette:So it's not nuclear physics. It's practically to, you know, to reintroduce ourselves to ourselves.

7:56Panos Almyrantis:yeah yeah and it's it's really interesting because actually um i think you know it's it's seen as a female issue but for all the men in our lives uh also affected by you know by this as well so i think it's great that you're actually being very proactive you know you're on the front foot with it i've not heard of any of the hotels that are you know consciously um creating programs to help in that area for women with the menopause and therefore make the lives of their partners, sons, male friends, male colleagues easier and happier as well, I think.

8:32Jeannette:I was going to say it's not a female thing. I mean, we all, there is a transition, you know, we were once 20, 30, 40, 50, we're walking to the 60. So everybody's life is changing being a male or a female. So I wouldn't say that they're exclusive programs for female only, but rather for also for male, because again, as I said, we need to reintroduce ourselves to ourselves and to find out what's great about this specific age that will walk us through to our next decade. And that's what we want to do. We practically wish to design and have programs for everyone. You know, one of the things that we say as an internal motto is from toddlers to senior citizens.

9:14Jeannette:And that's reality. And this is our target group, actually. There is no specific demographic or target group in a company that treats resorts like us because we have big resorts. So it is important to be able to potentially cover the necessities of every single different age and gender.

9:32Panos Almyrantis:Yeah, absolutely. And we all have different opportunities and challenges at different times. And Panos, you know, for you personally, you've had a very successful career. As you say, you started at the bottom, shall we say, you know, directly with the customers and with the clients, all the way up to the role that you have now as chief growers and commercial. If you're enjoying this conversation with Panos, then I don't blame you. It is inspiring. There's been so much information, so much knowledge that Panos has shared with us. And aren't we lucky to be able to actually learn from each other on our leadership journey in business and in life?

10:12Panos Almyrantis:So, as I say, if you're not subscribed to Brave Bowl Brilliant, hit the subscribe button. Make sure you're connected to us and check out the website as well for all those amazing resources that's going to really help you on your leadership journey. So go to www.brave-bold-brilliant.com and go to the Learning Hub. It's going to help you with all of your business development and leadership journey. So let's get back into the show. commercial officer. So how do you personally keep yourself in good shape as a leader, you know, in terms of your emotional well-being, your mental, physical well-being, so that you can be the best version of yourself for your teams, for the business and for your loved ones?

10:56Panos Almyrantis:What do you put in place to help yourself?

10:59Jeannette:Well, I think what drives me is the idea of creating places and organizations that matter. I mean, not just commercially, but emotionally and culturally in a sense that my purpose has evolved over the time. So earlier in my career, ambition was a strong driver, you know, proving myself, growing fast, taking on bigger challenges. Today, my motivation is more intentional. So I'm driven by building environments where people, I mean guests and teams alike, feel seen, inspired and connected. For example, at Teller Resorts, our vision is to redefine lifestyle hospitality in the Mediterranean. We're not interested in a copy-paste luxury.

11:38Jeannette:We want our resorts to feel rooted in place, reflective of Greek heritage, relevant to modern travelers who care about well-being, astronomy and sustainability. Beyond the brand, my vision extends to leadership itself. So through the European Hotel Managers Association that I'm the president, I wish to help create a new generation of hotel leaders who are commercially, I would say, asute but emotionally intelligent. So practically leaders who understand that performance and humanity are not opposites. And that really is what drives me forward.

12:13Panos Almyrantis:It's an interesting perspective you have, Panos, there, because I do a lot of work in hospitality. I have some amazing clients, one of which is Accor Hotels. So I work with their executive board for the last three years. And they're a huge organization with multiple brands, as you know. But, you know, whenever I work with a client, I always say there's three things to leadership, leading yourself, leading your teams and leading the business. And actually, to your point, the human to human relationship and the emotional connection with your people, with your teams is actually where you drive the results.

12:48Panos Almyrantis:And I think sometimes as leaders, we can miss that in terms of performance and creating fulfilling career opportunities for the teams. And Panos, how do you think with that kind of concept in mind around the focus on the people and the teams, etc. And that really human connection, how has your leadership changed, do you think, from when you were starting out and you had your first management responsibility with having a team reporting to where you are today. How have you evolved and changed as a leader, do you think? Well, you know, it's a very interesting word, leaders.

13:29Jeannette:We always talk about leaders. Reality in the hospitality industry is that we're looking for managers and we are active managers. In fact, every time that someone asks me, what does a general manager do? I replied that he or she is a glorified guest relations agent because you really walk the talk and you walk around, you wish to inspire your people. And when I say your people, when I say our people, I don't just mean the teams that are working for the clients, but also the clients. Very often you will see people in city hotels or resorts being inspired by the general manager. I think it's this, what I call the aura of the person who walks around and makes, you know, fills the room.

14:13Jeannette:People say he or she is the manager. If that's the case, then that means that your team respects you and your guests see that and they enjoy the experience that you have set up for them. And I think that's the most important element. Very often they ask me, what do you do for a living? And I say, well, everybody has a need for our works. And, you know, don't get me wrong. We live over our salaries and that's how our life evolves. But this is not a profession. This is passion. And if I combine or if I infuse into leadership the management element, I would say that it's not about leadership and it's not about management.

14:55Jeannette:It's about leaderment. So it's how you can combine these two words and different elements and infuse that in your teams, in your communities. This is how people will get inspired. And this is how people will feel committed to you and to whatever you convey from the company that you are part of and from practically the culture and the purpose that you have.

15:21Panos Almyrantis:Well, I've never heard that phrase, leaderment. That's really cool. I like that. That's really clever. And I agree, I think, especially in hospitality. You know, I think the human to human, you have to be there with the guests, in touch with what's going on actually in the operations, as well as sort of looking at the numbers and the finance and the investment cases in the boardroom, et cetera, because you can very easily lose touch, I think, of what's happening in reality on the ground. Very easy for that to happen, isn't it?

15:54Jeannette:it is really really easy and it's one of the dangers that today's hotel general managers face in fact every time that I speak to um you know to when my audience is is like a group of um students of university students or or a sort of a seminar um I always show a photo with a concierge with white gloves and I say this is what inspired me I love the gloves that's why I entered the hotel industry. And that's how I started in my career. And then the next transparency is someone who's right on a board. And, you know, it's all about strategy and numbers and earnings before interest, tax depreciation and advertising.

16:33Jeannette:And I say, this is who I am today. But what you need is a combo of the previous to this visual, because that's what we have to do. So very often a hotel general manager's day starts at seven o 'clock in the morning, walking around, seeing the outlets and so on, but then you lock yourself for about an hour in your office and you have to read so many different reports and so on. So, you know, again, a healthy combination and a balance between the two is what does justice to yourself, not losing yourself from the operation whilst respecting the KPIs that have been set for you.

17:09Panos Almyrantis:Yeah, exactly. And, you know, if you think back, Panos, you've had 30 years in this career, roughly 30 years. Did you always know that this was what you wanted to do? I know you said you sort of stumbled into hospitality. You didn't have a clear plan necessarily. But at what point did you feel, this is my passion? You just talked about passion. At what point did you know this was the industry, this was what you wanted to do and where you wanted to build your career and make a difference?

17:40Jeannette:Well, Jeanette, first of all, you're talking to a very, very, very bad student. So my parents always had the challenge when they would have to be given the report card once or twice a year. They would not come the day that our teachers would hand the report cards. They would have the follow day because, you know, I was like pretty much Dennis the Menace. So one morning I just woke up right after I graduated school and I said, hotels look interesting without knowing what they actually are. And you know, it's this sense of magic that you walked in and I had the great opportunity of studying hotel management in a Swiss hotel school.

Read the full transcript

18:25Jeannette:And that goes back in the very beginning of the 90s. Now, that to me, being 17 and a half years old at that time, that was really an astonishing experience because I found myself from the school walking into an environment that was completely different, an environment that it looked a bit frightening, but also respectful. It gave me means of understanding the change, the constant change of life. So I went from a wild boy to someone who had to dress up with a tie and a suit and shave myself twice a day, once in the morning and once at night. I had to do duties. So I entered into this fascinating world and then I understood that it's all about people and it is all about people.

19:17Jeannette:Regardless of who you serve, of which standpoint you see the industry, of whether you will become a hotel general manager because I entered into a hotel management school, but that does not mean you become a GM. And then once I graduated from hotel management school, I furthered my studies in the United States. And that was the time, thankfully, that I started, you know, thinking of numbers. And then I did a master's in business administration with culture and economics. And that helped me a lot. And that's what stimulated my interest. And to be very frank and fair, this is what has helped me a lot in this evolving environment.

20:00Jeannette:I mean, hotel general managers 20 years ago were the keepers, were the guest relations. They were the ones who had to see the guests and so on. Hotel general managers today have to make sure that KPAs are achieved. They have to comprehend what numbers are and they have to stimulate their sales team much more than they would stimulate the waiter or the housekeeper. simply because it is all about numbers and somebody that goes out and sells the hotel does not have something tangible in hand. You don't just go and show some, it's not a product. You press on this button, you do this, you do that. You just go and describe an experience.

20:42Panos Almyrantis:So it's not an easy thing to describe an experience.

20:45Jeannette:So again, it's a great balance. That's what I saw when I entered the school. Then so when I started doing my in-service training and I was very lucky to do an in-service training in Eastbourne, close to Brighton. So I got a fantastic experience back in 1991, which really helped me a lot to understand what a true five-star property is.

21:08Panos Almyrantis:Well, that's really fascinating. Eastbourne, a five-star property in Eastbourne. My gosh, does that exist? I'm not sure it exists today, Panos. Maybe back then, who knows?

21:18Jeannette:35 years ago. So that's quite far behind. but it was a fantastic experience to be there really. I mean, really it was second to none. It was an experience that made me comprehend what luxury means and what is expected from people who understand luxury from aristocracy, I would say.

21:45Panos Almyrantis:It's interesting because I think luxury is often an overused term in multiple sectors, not just hospitality and, you know, whatever it might be. But what do you think defines luxury then, Panos? You spend a lot of time in this industry, but what's luxury to you when you talk about luxury and in the context of your world?

22:06Jeannette:You know, this is a fantastic question. Everybody believes that luxury are, you know, the golden doorknobs and the amazing chandeliers and so on. back in 2009 I attended an international meeting of hoteliers and the president of the leading hotel of the world hotels of the world at that time Ted Tank said luxury is something that everybody has a need for but everybody understands it differently and can afford different things so at that time I couldn't really understand what he what what he said and then I started seeing it in the day-to-day operations. Today's luxury is authenticity. It's lifestyle, I would say, which is why at Ella Resorts, we don't say we have luxury resorts.

22:59Jeannette:We say we have lifestyle resorts because everybody has a need for a different lifestyle. When you're talking to families, regardless of if it's a family of one, two, or three or five kids, they have their own lifestyle and this is how they have developed and evolved their lives. Adults, pretty much the same. Different activities, different things to do, and different experiences. It's all about experiences, Jeanette. It's not anymore that the luxury experience is considered an amazing champagne or a fantastic wine that was produced like 35 or 40 years ago. Authenticity and lifestyle is what luxury means today.

23:42Jeannette:And that's what is expected. Think about it, for example. let's say that you live in London. You run the whole day around being busy and so on. You don't have time. You want to switch off. So what is luxury to you? What would probably luxury to you? Walking barefoot on the sandy beach, right next to a beautiful tavern that we have in one of our properties in Rhodes, for example. And you, you, you, you know, you have some local messe platters, as we call them, the tidbits between, you know, local produce and, you know, the chef who is there and he's cooking in front of you, doing a nice ceviche of a fresh fish that was brought by a fisherman.

24:22Jeannette:That's luxury. That's what you need. You've probably eaten so many places like Zuma's, Hakkasan, Dinner by Plumental and so on. But what you want to do 10 days that you're in Greece, leave this luxury. This is what you will take back. And this is what you will be talking with your family around the Christmas table.

24:41Panos Almyrantis:I think that's right. It's experiences, isn't it? Creating memories, really.

24:46Jeannette:Absolutely.

24:47Panos Almyrantis:Yeah, especially I think when, you know, in today's world, this is a question for you, Panos. Obviously, we're in a world of tech, you know, and have been for God knows how long. but the pace of change and AI and all of these great tools that enable us to go further faster, right? I mean, AI is just mind-blowing, isn't it? The capability. How do you, as a hotelier, because you are a hotelier at heart, how do you blend technology and AI with the human aspect of hospitality? How's it working for Ella Resorts? And what's your perspective on how AI is going to transform, you know, the business, the industry?

25:32Panos Almyrantis:What do you think?

25:33Jeannette:Well, first of all, I have to say that with the AI, we are trying as hoteliers to educate ourselves. Because to us, AI up until five years ago used to be all inclusive. Today, AI is artificial intelligence. So, you know, we need to distinct that amongst us to understand what we're talking about. Listen, I see technology and AI very clearly as an opportunity, provided that we approach it with intention and responsibility. Used well, AI can enhance how we understand our guests, improve our decision making, optimize operations, and free up time from repetitive tasks. in an industry as complex and fast moving hospitality that ability to gain clarity and anticipate needs is is really incredibly powerful and and technology gives us better tools to be more precise more personalized and i would say more agile and agility and volatility is something that is very much needed in this hospitality terrain now that said obviously hospitality will always be a deeply human business and again that's what people have a need for

26:44Jeannette:sorry go ahead yeah i would say that the real risk is not ai itself but it's actually the temptation to use it as a shortcut at the expense of connection empathy and judgment so ai should never replace the warmth of a genuine welcome or the intuition of an experienced leader its role is to support people not overshadowing them allow teams to focus on creativity care and meaningful interactions. And when technology amplifies humanity rather than diluting it, it becomes a true competitive advantage.

27:18Panos Almyrantis:Yeah, I agree. And it's trying to get the right balance, isn't it, really, between what's appropriate and used as an enabler for growth and speed and efficiency, but to allow the resources to be diverted to where the guest really values that human element, I think. And, I mean, we're seeing it a lot. I know you're very passionate about sustainability panels, you know, and it's a shocking statistic.

27:44Jeannette:I think one third of all food is thrown away in the world.

27:49Panos Almyrantis:One third of food that's produced. I mean, can you imagine? I mean, it's mind blowing, isn't it? When you think about the abject poverty that exists in some countries where to have one meal a day is a luxury, never mind, you know. So I think in the hospitality space with sustainability, I'm seeing a lot of hotels using AI in order to the data to reduce food waste. And then it's obviously an operational cost benefit, but it's also shaping the experience and the offering in the restaurants, for example, of certain hotels. So I don't know, on the sustainability side, and when it comes to food, in particular Panos, Ella, you know, given that you are so focused on sustainability, is that an area that you're exploring as well as a group of hotels?

28:36Jeannette:Absolutely. We're exploring it and we respect it and we're trying every single year to evolve on that. And, you know, Jeanette, you know, it's very easy to talk about sustainability. And sometimes, you know, what is astonishing is that we're talking, we're sitting in panels and we're talking and we're talking about sustainability. But then we have plastic bottles of water in front of us serving ourselves. And, you know, that's when I see that, I always say, well, thank you for being here. But you want to talk about sustainability. And this is our kickoff. Food waste, very important. This is something that I have to say that the hospitality industry is really picking up on a daily basis.

29:18Jeannette:Yes, we have thrown a lot of food over so many years as a hospitality industry globally, and we probably continue doing it. But I would say that it really has to do also with the targeted clientele. The UK, the British guests, they're very educated on that. The German guests, the same. so you will see them in buffet style restaurants they're not going to go and take a plate and just do a pyramid of different food items they will they will put in their plates the food items that they wish to to eat and if they wish more then they will go back to the buffet and and help themselves and you know when you see that you get inspired because whatever we put in place as a company whatever SOPs we write and whatever certification we have and don't get me wrong we even have BRIM, which is the top-notch certification.

30:11Jeannette:It's all about people and people will apply. So when our server or when our cook sees a guest doing that, they will also be very careful in what they put in their plates. So it's a combinational exercise, I would say. One guest inspires the personnel and vice versa. And of course, we use AI tools to help ourselves and to, let's say, to ensure that we have a system in place. We have hazard analysis and critical control point systems, which used to be just for the hygiene of the food. But now we blend in specific elements of following, you know, food preservance and food waste. But this is all about culture.

31:01Jeannette:It's all about the culture that you develop internally. It starts from the staff cafeteria, from when our teams go and eat in the staff cafeteria. That's where the cultural elements start to build up and build a concrete base, all the way to reaching the guests and serving them.

31:19Panos Almyrantis:Yeah, you're right, actually. And different cultures have different approaches as well. Right. You know, if I've spent a lot of time in Russia back in the day, I set Tui up in Russia and Ukraine. So I find it horrible seeing what's happening now. But, you know, the the cultural experience of a Russian customer is very different to a German, is very different to a British, is very different to an American, etc. And I guess, you know, as an international destination, which, you know, Greece is, you have to be able to adapt to the different cultural requirements of all of your guests, Panos. And what sort of percentage of nationalities would you say you have in the hotels if you look at the split across the different cultures that you serve?

32:01Jeannette:So the reason of why I mentioned the English and the German markets is because the vast majority come from these two markets. And I mean, it makes perfect sense because Greece traditionally over the last 60 years is known as a destination for the English and the Germans. They're both very lucrative markets. They are both markets could travel on a seven month basis, if not on 12 months. But, you know, I mean, Greece, approximately 95 percent of our hotel operations are in the islands. So they operate on a seasonal basis from five to seven months. So the vast majority of clientele comes from there.

32:40Jeannette:I would say the combination between the two countries is at about 70%, 7-0, which is quite a higher number. And then other feeder markets are from Central Europe, some from the United States. It used to be, as you very rightly mentioned, Russia and Ukraine. Obviously, with the unfortunate war conflict that is going onward, we do not have, or the percentage of those clientele have really dropped to single digit numbers. And there are some Middle Easterners who also travel. But I strongly believe that the English and the German markets will always be on the top of the feeder as feeding markets of Greece.

33:26Panos Almyrantis:And Hannes, you mentioned earlier about the expansion plans that you have for Ella and you're actively, proactively in very serious discussions, I guess, an investment around Sardinia, you mentioned as a destination. Why the diversification outside of Greece?

33:43Jeannette:Because we don't want to remain as a Greek company in inverted quotes. That's what we are considering right now because we think that Greece has so many treasures and beauties that are not just specified on the beautiful sun that we have and the nice beaches and, you know, the element of hospitality. There is a Greek word that is called phyloxenia. Not very easy to translate, but it pretty much talks about hospitality. It is hospitality. So we wish to extend this phyloxenia to the Mediterranean region because we see similar opportunities to destinations like Italy, France, Spain, Portugal. and there are examples of even Greek companies who did the same very successfully.

34:33Jeannette:So we think that for us as Greeks, it is very natural to be in the hospitality industry and we feel that what we do in our country can be extended in other markets. Sardinia that I mentioned earlier is a very well-known destination, but it's a destination that is either well-known mostly for the four-star village-style resorts or for very, very top-notch resorts in the area of Porto Cervo. And it's a huge island. If I recall, it's the seventh biggest island of Europe. So you're talking about a great destination with so much fresh produce, with beautiful terrain, with amazing landscape, with great seascape, with fantastic culinary and local products offer.

35:26Jeannette:So you have very many similarities with Greece. So we want to take the Greek phylloxenia and infuse these elements into other Mediterranean areas because we think there is a great opportunity to do so.

35:39Panos Almyrantis:Yeah, I think it's... And at the end of the day, it diversifies the risk as well, right? Because if there's one situation in one island and all of your properties are there, then obviously that's going to have a bigger impact. Whereas if you can diversify and spread the risk and the opportunity, then that makes business sense, right? Commercially, clearly.

35:59Jeannette:Diversification commercially is really great. I mean, once upon a time, it was a fear. Why should we extend? Why should we go out? We're safe here. Not anymore the case. And don't forget, Jeanette, that the world has become smaller and it's becoming smaller and smaller every single day. Everybody can travel everywhere. it's not about how much money you have what's your disposable income because there is a great opportunity for everybody to travel there are flights around we always talk about how a destination runs and if it's successful or not and the first thing I always say even to our commercial teams is what about the flight capacities who flies there what's the closest airport how many flights do they have when do they start when does the season finish so yes indeed diversification is important particularly if you let's say put a specific tag on and our tag is that we're a Mediterranean company so we're not looking for an opportunity in you know I don't know in the Caribbean we're not looking for an opportunity in the Middle East we want to stay in Mediterranean focus on Mediterranean because don't forget that Greece and particularly places like Crete are the mothers of the what we call the Mediterranean diet which is you know olive olive oil, wine, meat, poultry, fish, and so on.

37:23Panos Almyrantis:Yeah, well, it's going to be an interesting few years ahead for you, Panos. I'm very excited about what's going to happen. And obviously, in your role, you've got the opportunity to kind of lead that development and that growth outside of Greece. So that's super, professionally, it will be a satisfying thing to do for your own development, won't it in terms of your career as well so amazing amazing and and panos i you know when it comes to personal development and mentorship and and that that aspect you know i think you you've you you will have had inspirational mentors in your life i'm sure is there any sort of advice that guides you today that you've received from a mentor or someone that has really had a positive influence in you?

38:13Jeannette:Listen, mentors and coaches have played a defining role in my journey. I've been fortunate to have five mentors, each shaping a different dimension of who I am today. One guided me in management, helping me understand structure, discipline and execution. Another shaped my leadership, challenging how I show up for people and how I make decisions under pressure. The third one helped me beat financial acumen, which is important, teaching me to respect numbers, not as constraints, but rather as enables. The fourth grounded me in ethics and culture, reminding me that how you achieve results matters just as much as the results themselves.

38:54So together, they helped me see leadership as a craft,

38:58Jeannette:one that requires balance, humility, and continuous leadership. But the most important influence of all was my late father. So at that time, I didn't always appreciate fully the lessons he was giving me. but with perspective, I now understand how profoundly he shaped my values and mindset. So if I'm honest, I would give everything I've built back without hesitation for the chance to spend just two hours with him to talk, to listen, and to ask his opinion on what I've done so far. That thought keeps me grounded. It reminds me that success is temporary. Titles are irrelevant. And to be honest, the true measure of a life and a career is the integrity with which it is lived.

39:41Panos Almyrantis:Yeah, I agree. My father's passed away as well. And it's only really with hindsight that you think, if only I'd listened a little bit more, if only I'd asked the questions, if only I'd had more time or created more time. And it's a great piece of advice to give to other people, actually, that, you know, our parents, those people around us are not going to be here forever. And, you know, once they're gone, they're gone, unfortunately. But they live on, don't they? They live on through us, through the advice and everything. And it's one of the reasons I love doing the podcast panels, to be honest.

40:19Panos Almyrantis:And I've had guests where, you know, sometimes people are a little bit reluctant to maybe, you know, come on and be interviewed. and I had one particular guest and it was actually the reason he agreed. I was three years trying to convince this gentleman to come on the podcast. I won't name him. But the reason why he eventually agreed was because his daughter said to him, oh, go on, Dad, because when you're dead, at least we'll have something to listen back to. And it was a stark reality for him to say, actually, yes, you know, I need to capture this advice, this knowledge that I can share with the world, with my family and my loved ones.

40:57Panos Almyrantis:So I love to do these things. And, you know, because it's a way for people to capture those precious moments as well and to pass that advice on.

41:06Jeannette:You know, if you think about it, it is so fascinating. 30 years ago, when someone was dead, they were dead. Today, when we're going to be dead, our kids, our, you know, grandkids, and so they will be able to see who we were, what we said. they will have a full footprint of our lives. And that's an amazing example you just gave.

41:30Panos Almyrantis:Yeah, it is. It is. It's really inspiring, actually. And Panos, you know, I mean, you will have had highs and lows, I'm sure, through your career. You know, we've touched on a lot of the success that you've had and the impact you've made and the people you've met. But it isn't easy in business. It's not easy being a leader. It's not easy being a manager. It's not easy being a GM. It's not easy starting your career and building a career or building a life. What do you think when you look back has been one of the most challenging times for you where you've really had to, you know, dig deep in terms of dealing with a situation or dealing with a crisis?

42:07Panos Almyrantis:What's been the most challenging time for you professionally, do you think?

42:13Jeannette:Listen, again, you know, the life of a hotelier is pretty much a lifestyle. So on one side, I say it's passion, but at the same time, it's lifestyle. It's a way of life. So whatever happens, first of all, you're always in the hotel for the good and for the bad. You know, when there's a major, when there's a global event or a global disruption, you're there. When something personal happens, you're there. So you have to play a role always to keep balance and so on. obviously there's always success and there's failure and you know there are so many things that I have as take backs let's say for example if we talk about success success has taught me confidence struggle has taught me wisdom some of the most defining moments of my career came during periods of uncertainty you know projects that were delayed strategies that had to be rethought moments when external conditions shifted overnight and hospitality is particularly exposed to global events, as we said, and you really learn quickly that control is often an illusion.

43:24Jeannette:One major lesson has been learning to separate identity from outcome. So early on, failures felt personal. Over time, I learned to see anything that would come across as part of the process. So success too can be dangerous if it leads to complacency or ego, but then opportunities often come disquised as problems so when resources are limited creativity expands when markets tighten clarity sharpens so leaders or managers who thrive are those who stay grounded and adaptable that's what I would say as a takeaway yeah 100 % agree with you

44:07Panos Almyrantis:and actually it's normally when we when we failed at something or there's been a disaster or we've We haven't got a promotion or the investment case didn't get approved or we've had to deal with an extreme situation. Anything can happen in a hotel. We have to deal with deaths. We have to deal with all sorts of terrible things that can happen as well because what happens at home can happen overseas, I always say. But I think you're right. It's in those moments where tough things happen and maybe you're, you know, it can be quite a dark place sometimes when these things happen. But actually, what do you learn from it?

44:44Panos Almyrantis:How do you learn and grow? And that's where we develop most, I think. Not when the times are good. We develop most when the times are difficult. That's what I think as leaders and as people, as human beings as well, right?

44:56Jeannette:Definitely. Definitely. We learn from challenges. We learn from crises. We learn from what... And, you know, we saw that, I mean, over the last at least six or seven years, every single night that we sleep, when we wake up the next morning, something new comes that we said, how can it be? So it's all about disruption. It's all about changes. And it's all about, you know, understanding that these changes will always occur in order to be able to protect ourselves, our families, our mindset, our communities. but above all the way that we approach life if you don't do that then you know you will always face challenges on a day-to-day basis that you know the global economies the global communities anything that goes on in today's world will affect you and that's something you have to understand it's as simple as that and face it yeah i always think the biggest problem that people have is thinking that they won't have any problems and when once once once you think that you sold something there's another problem coming up so that you have to solve right it's it's like Nelson Mandela said uh once you climb one mountain there's another mountain to climb and then another one and then another one it's it's as simple as that exactly well what happens is we raise our

46:18Panos Almyrantis:standards don't we we get to a certain point here then we go that's great but if you're ambitious or if you want more for your guests, if you want more for the business or for society, then you go again. You raise the standard and then you get there and then you want to go there. And it's not about dissatisfaction, I don't think. I think it's about progress. And I think as human beings we are happiest when we're progressing. You're either growing or dying, right? And I think with what you're doing with your role, Panos, this is a great example where you're taking a fantastic portfolio of hotels you have now, but it's the next thing.

46:56Panos Almyrantis:It's the growth. It's the expansion. It's the refinement of the customer proposition, et cetera. All the great things you're doing. It's progress, right?

47:03Jeannette:And actually, this is what sets the bar for also the teams. You know, as I always say to my teams, I say, listen, every time that I have changed a job, it was in the morning when I woke up and when I was having a shower, shaving, preparing myself, I would say, why do I have to get to go there today? That was the moment that I understood I have to move to the next one. So I always say to our teams, let us all make sure that we stimulate our interest and we grow together with the company and we lead the growth of the company because that means that we will wake every single morning stimulated by so many different things that we accomplish on a daily basis, on a monthly basis, on an annual basis.

47:46Jeannette:That's what fascinates in this industry. the hospitality industry is always evolving. Once you think you've done something, there is another thing to do. And once you think that you have set a new experience, there's a new experience that comes across that you want to be part of. And that's what makes you walk and that makes you dream. And dreaming is very important in today's world.

48:09Panos Almyrantis:I agree, I agree. And Panos, you know, just because obviously you've shared lots of amazing advice and knowledge and insights in our conversation. So thank you for that. If you were to give a business person, someone who's building their career, or maybe they're actually well progressed with their career, what's the sort of the one big piece of advice that you would give to a leader that wants to grow? What's the big, bold move that they should do? What's the biggest thing you think they can work on to, you know, to really progress and to expand and grow?

48:43Jeannette:I think, Jeanette, I would talk about four things. First, be patient. Be patient, first of all, with yourself. Mastery takes time and there are no shortcuts worth taking. The second is build depth before scale. Whether it's a business, a skill or a network, depth creates resilience. The third would be surround yourself with people who challenge you. You know, not just those who agree with you. Comfort is the enemy of growth. I mean, you don't just want to say something, see everybody nodding and saying, yes, we agree with you. No, you should be challenged because once you get challenged, then you start, you know, thinking of new concepts and ideas.

49:27Jeannette:And finally, this is something I always say to myself, friends, family, to my teams and so on. Stay curious. Curiosity keeps you relevant, humble and open to opportunity. you.

49:42Panos Almyrantis:Wow, fantastic. So I didn't get one piece of advice. I got four panels. This is really good value you're giving here. I love it. I love it. Leading with value always. Fantastic. So panels, you know, just coming to sort of the best piece of advice that you've received yourself. Obviously, you shared some amazing, you know, insights from your father and obviously, you know, the various people. But what would be the one piece of advice that you return to time and time again do you think?

50:10Jeannette:Again I would go back to my late father. Once he said you know he advised me on something at that time I probably needed more than I realized. As I said I wasn't a particularly good student at school and you know like many young people I struggled to see where I fitted or how I would even define success. So one day he said something that has stayed with me ever since. He told me, choose any profession you want without prejudice. You could become a sanitation worker if that's what makes you happy. Just make sure that if one day you don't turn up to work, your colleagues will say, God, Panos isn't coming today.

50:48Jeannette:How are we going to get the job done? What he really was teaching me at that time was that dignity doesn't come from the title you hold, but from the value you create. It's that excellence, reliability, and pretty much commitment that matters far more than any label. That advice shaped everything for me. It removed fear. It replaced it with responsibility and pretty much gave me permission to focus on impact rather than status. And I think in many ways that mindset has guided my entire career.

51:19Panos Almyrantis:I love that. That's a really great piece of advice. What was your father's name, Panos?

51:24Jeannette:Peter.

51:25Panos Almyrantis:Peter. Peter's legacy continues on through you Panos what a wonderful thing to pass on to everyone listening and watching this as well so thank you for that great words from Peter Panos, this year has got an exciting year for you if you could describe this year in one word or one phrase if you have to have a phrase what would it be Panos and why?

51:52Jeannette:I'd love to give one word and then one phrase Alignment is the word because vision, people, and purpose are converging. So without alignment, you cannot meet your targets. But if I had to describe this here in one phrase, it would be one of my beloved phrases that I very often say to my teams. Pressure creates diamonds. It's a motto I truly believe in, and this year has embodied it. There has been intensity, strategic decisions, high expectations that are coming up. We will definitely have moments of complexity, but also an incredible sense of focus and clarity. So pressure, when embraced rather than resisted, has a way of stripping things back to what truly matters.

52:34Jeannette:For me, this year will be about turning challenges into refinement, sharpening decisions, strengthening teams, allowing growth to emerge, not despite the pressure, but because of it. So that's how progress happens and that's how diamonds are formed.

52:51Panos Almyrantis:Absolutely. So everything we were saying before about progress and it doesn't just come out of nowhere. We have to deal with the challenges and the pressure as well. So, no, that's a fantastic perspective. And Panos, we have a fabulous playlist on Spotify for all our wonderful guests that we've had on Brave Bar Brilliant. What would be your favourite song that we're going to add to our playlist, Panos?

53:18Jeannette:That again goes back very many years ago. Now, my favorite song, it might sound surprising to you, but it's We Are The World by USA for Africa. So I was 12 years old when it was released back in 1985. And it was the first time in my life I was completely overwhelmed by the music. So what struck me wasn't the song itself only, but also seeing so many legends, singing legends together. Michael Jackson, like Leonard Ritchie, Stevie Wonder, Bruce Springsteen, Tina Turner, dozens more. all brought together in one room for an amazing cause, saving children suffering from famine in Africa. At that age, it really opened my eyes on how powerful music could be beyond just entertainment.

54:00Jeannette:And it really showed me that artists could use their voices, not just to perform, but to unite people. Ever since that time, I always go back and think of this song and I really, really love it. It really shaped how I view music, humanitarian work, but also life in general.

54:19Panos Almyrantis:Yeah, well, we've not had that one on the playlist. So that's a wonderful addition, Panos. There you go. You see, you are unique and special in your song choice. Absolutely. That's great. I love it. And Panos, my final question to you. What does brave, bold, brilliant mean to you?

54:37Jeannette:Being brave enough to stay true to yourself, bold enough to take responsibility and brilliant enough to lift others as you grow. That's where real leadership is.

54:51Panos Almyrantis:I love that. What a great way of looking at Brave Bold Brilliant. Panos, it's been an absolute joy. Thank you so much for coming on the show and I'm really excited for the future. So good luck with everything.

55:04Jeannette:Jeanette, thank you very much. And we look forward to seeing you in our properties because you need to experience first-hand LR resorts.

55:13Panos Almyrantis:I definitely do. Thank you. What an incredible conversation with Panos Almirantes, the Chief Growth and Commercial Officer of Ella Resorts. God, there was so much in there, wasn't there? But just a couple of the highlights to me, which I thought stuck out, which might actually resonate with you as you reflect on the conversation. You know, he talked about, Panos talked about leadermint, This connection between leadership and management. And he puts those two words together to create this whole new concept of leadement. So I thought I was a really interesting way of looking at leading and management.

55:54Panos Almyrantis:And here's a couple of other key phrases that he said. Comfort is the enemy of growth. Isn't that true? That's true for all of us. So if you find that you're in your comfort zone, then maybe take some advice from Panos and push out of that comfort zone so that you can actually grow. And, you know, Panos' word for this year is alignment. Alignment. And what he said in terms of, you know, the advice he gives his team as well and the kind of ethos that he lives by is that pressure creates diamonds. So it really is all about how we step up and grow. So what a wonderful conversation I've just had with Panos.

56:36Panos Almyrantis:I hope you've enjoyed it too. If you have, be sure to share the episode with your friends, colleagues, other people that you think could do with a little bit of inspiration in business and in life. And whatever you're doing, remember, it's always by being brave and bold that you will unlock your brilliant. I really hope you've enjoyed this episode of Brave, Bold, Brilliant. remember check out our new website www.brave-bold-brilliant.com you're going to find loads of resources on there that's going to help you with your leadership journey and with the businesses that you're trying to scale up and grow so take care everyone and remember there are no limits to your growth but it is by being brave and bold that you're going to unlock your brilliant

From the publisher

Jeannette sits down with Panos Almyrantis, the Chief Growth and Commercial Officer for Ella Resorts and President of the European Hotel Managers Association. 

Panos shares his journey from starting as a busboy to becoming a top hospitality executive, offering a unique look into the expansion of Ella Resorts and their €700 million investment plan. Together they dive deep into the evolving definition of luxury focusing on authenticity and lifestyle, and the critical balance between high-tech AI tools and the irreplaceable human touch in the guest experience.

You’ll Learn Why:

“Leader-ment" is the future of management

Authenticity is the new luxury

Diversification is a key business strategy

AI should amplify, not replace, humanity

Pressure is a catalyst for growth

This episode is living proof that no matter where you’re starting from — or what life throws at you — it’s never too late to be brave, bold, and unlock your inner brilliant.

Visit ⁠https://brave-bold-brilliant.com/⁠ for free tools, guides and resources to help you take action now

📩 Want extra support? Email ⁠info@brave-bold-brilliant.com⁠ to book your free mentoring session with Jeannette.

Let’s make your next move your bravest yet.

KEY MOMENTS

[02:18] – Panos’ career journey

[04:18] – A look at the aggressive expansion plan

[10:55] – The concept of "Leaderment" 

[19:40] – The changing definition of luxury

[23:08] – The role of AI in hospitality

Panos Almyrantis - https://gr.linkedin.com/in/panagiotis-panos-almyrantis-aa741b22

CONNECT WITH JEANNETTE:

Jeannette’s linktree - ⁠https://linktr.ee/JLinfoot⁠

⁠https://www.jeannettelinfootassociates.com/⁠

YOUTUBE - ⁠https://www.youtube.com/@braveboldbrilliant⁠

LinkedIn - ⁠https://uk.linkedin.com/in/jeannettelinfoot⁠

Facebook - ⁠https://www.facebook.com/jeannette.linfoot/⁠

Instagram - ⁠https://www.instagram.com/jeannette.linfoot/⁠

Tiktok - ⁠https://www.tiktok.com/@brave.bold.brilliant⁠

VALUABLE RESOURCES

Brave Bold Brilliant - ⁠https://brave-bold-brilliant.com/⁠

Brave, Bold, Brilliant podcast series - ⁠https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970⁠

LinkedIn: linkedin.com/in/mattspriegel

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ABOUT THE HOST

Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 30 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development.

Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams.

Podcast Description

Jeannette Linfoot talks to incredible people about their experiences in business and life, gaining first hand insight into how they unleashed their potential to become Brave Bold Brilliant.

From the boardroom tables of big international businesses to the exciting world of entrepreneurs it's all about stepping up to the next level while staying true to yourself.

This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/

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Redefining Luxury: Growth, Impact, and "Leader-ment" - with Panos AlmyrantisBrave Bold Brilliant · 58 min
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