In short
Terry Tateossian discusses her perimenopause/menopause journey, how it affected her weight, mental health, and business leadership, and what women and employers can do to support midlife hormonal changes. She also shares her approach to sustainable fitness/nutrition and internal “boogie monsters” (self-sabotaging parts) that caused her to fall off her plan.
Guest backgrounds
Terry is an American entrepreneur and health/fitness coach, founder of Thor and thehouseofrose.com. She has a computer science degree and engineering degree, built early internet platforms (including a Facebook-like concept) and later grew a team across the US. She is a mom of two and now runs retreats and one-to-one support for women in perimenopause/menopause.
Key claims
Perimenopause can drive symptoms like hot flashes, insomnia, mood swings, brain fog, anxiety/depression, and rapid weight gain. Restrictive dieting failed her; she succeeded with structured coaching: higher protein, specific macros, more water, lifting weights, and consistency. She maintains results by “board-meeting” her internal parts and meeting their needs rather than suppressing them.
Notable examples
ER panic attacks with extreme heart rate; multiple diet attempts (keto, South Beach, vegan) followed by a coached plan that led to steady fat loss; naming internal personas (toddler/teenager/grandmother) and using them to prevent relapse.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOTerry Tateossian's Journey to Entrepreneurship
0:12 to 3:56
Terry shares her background in business and her journey into entrepreneurship, touching on the challenges she faced as a woman in the industry.
“I am here today with Terry Tateossian, all the way over from America.”
Struggles with Health and Weight
3:56 to 8:34
Terry discusses her health challenges, weight gain, and the impact of her entrepreneurial journey on her personal life.
“Yes, my daughter is turning 19 this year, and my son just turned 14.”
The Wake-Up Call
8:34 to 13:33
Terry describes the pivotal moment when she realized her health was suffering due to her business demands, leading to a panic attack and subsequent realizations.
“crashing down, jitteriness, anxiety, depression, really horrible body image and perception of yourself, no confidence.”
The Transformation Journey
13:38 to 14:00
Terry begins to outline her journey of transformation after the wake-up call, focusing on the mental and emotional aspects of her change.
“So, I mean, listen, that's a huge, I mean, like you say, it's a huge amount of weight.”
Terry's Transformational Journey
14:00 to 21:36
Learn about Terry's personal journey of weight loss, mental challenges, and the process of asking for help.
“So that's just for anyone that doesn't just do pounds.”
Facing the Boogie Monsters
21:36 to 28:00
Discover the internal struggles Terry faced and how he learned to manage his 'boogie monsters' during his transformation.
“So you mentioned a lot about the emotional, the mental journey that you actually were on.”
Understanding Inner Voices and Healing
28:00 to 29:40
Explore the importance of listening to and nurturing our inner selves.
“Versions of me, they all really needed something from me that I wasn't providing, right?”
The Concept of Multiple Inner Personas
29:40 to 31:20
Discuss the idea of multiple personas within ourselves and how they influence us.
“And I think men suffer from it as well, but women, I think more so, you know, that little imposter syndrome, whatever you want to call it.”
Lessons from Parenting: Nurturing the Inner Child
31:20 to 33:00
Learn how parenting can reflect our inner child and the importance of playfulness.
“and now they're, you know, a little bit older, you notice a lot of these behaviors and these reactions, right?”
Integrating Past Selves for a Brighter Future
33:00 to 35:00
Understand the significance of integrating past versions of ourselves.
“and that, you know, that inner child that we have can be a beautiful thing, can't it?”
Show all 17 chapters
Experiences of Menopause: Real Talk
35:00 to 36:30
Discuss the various symptoms of menopause and their impacts on women.
“So, so, so Terry, where you see yourself now as a, you know, if we, if we, so a huge journey and obviously the weight, the weight for you was one aspect that kind of played out in, in a big way in your life.”
Navigating Menopause and Its Effects on Business
36:30 to 42:01
Explore how menopause can affect women in the workplace and their confidence.
“Yeah, I mean, for me, what I experienced was, I mean, I just imagine you're having PMS, but forever, like it just doesn't stop, right?”
Navigating Menopause: Personal Insights and Advice
42:01 to 46:57
Learn about personal experiences and practical advice for women dealing with menopause.
“I'm like, man, you know, if I were a dude this whole time, things would have been so much easier.”
Supporting Women in the Workplace
46:58 to 50:58
Discover how businesses can better support women undergoing menopause and promote a healthier work environment.
“So you got to actually pay attention to your team and be aware of what goes on with a woman when she's pregnant, for example, right?”
The Importance of Normalizing Conversations
50:59 to 53:14
Understand the significance of normalizing menopause discussions in professional settings.
“Actually, it makes me more effective because I understand myself, but I also understand how that then affects people around you.”
Final Thoughts and Personal Reflections
53:15 to 56:00
Engage with the final insights and reflections from Terry about growth and personal development.
“Well, we're either growing or dying, as you said, we're like plants, I think you mentioned earlier, and I agree with that.”
Playlist Addition and Personal Reflections
56:00 to 56:54
Terry shares his favorite song and what being brave, bold, and brilliant means to him.
“And Terry, we have a fabulous playlist on Spotify for all our wonderful guests.”
Transcript
Automatic transcript. May contain errors.0:01Terry Tateossian:It means humble. It means curious. It means afraid, but still willing to take a risk.
0:12Welcome to Brave Bold Brilliant. I am here today with Terry Tateossian, all the way over from America. Now, Terry has had a very interesting career, business life, personal life, entrepreneur, health and fitness coach, founder of Thor. Oh, Terry, you've had a lot going on these last few years, that's for sure.
0:33Terry Tateossian:Thank you for having me, Jeanette. It's a pleasure. But yeah, lots going on all the time. I can imagine. So Terry, before we get into sort of discussing around the specifics on menopause, which is obviously something you're incredibly passionate about, and I know you've had a transformational journey yourself. Do you want to just give us a little bit of short background on kind of your career in business and sort of that journey that you've been on yourself? Because I I know you've had various ups and downs, twists and turns, as we all do as women in business. But yeah, just give us a little bit around the background and then what really led up to you where you are today with, you know, with the House of Rose and everything that you're doing to help people in business, in particular women.
1:16Terry Tateossian:Yeah, so about 25 years ago, at the age of 25, I had this harebrained idea that, hey, I'm going to start a business. I'm going to grow. I'm going to build. I'm going to build an empire. And ignorance is bliss at that age. So thankfully, I did not know anything at the age of 25. But I did have a computer science degree and an engineering degree. And back then it was the dot com bubble bursting era. And so I was a very curious cat. I was fascinated with the internet. I was fascinated with search engines. I love technology. And so I dived into that aspect of being an entrepreneur where I began building platforms.
2:06Terry Tateossian:I actually, the first product that I built was something very similar to what Facebook is right now, except there was no Facebook 25 years ago. We had MySpace, we had Friendster, and we had a few other up and coming platforms, but nothing like Facebook with marketplace and communities and groups and a restaurant for views and all kinds of things. So I had envisioned that back then and I got into it. I had also built a matching platform for contractors and homeowners. And then I got really, cause I built these things, right? So, and then I got curious. I'm like, well, okay, so if you build it, they will come.
2:48Terry Tateossian:Well, guess what? They did not. And so now the next step began, right? So now I had to figure out what, how the heck do I get people on these things, right? How do I get people to the website? So then I got into search engine optimization. I loved search engine optimization because I got the opportunity to reverse engineer the algorithms back then, which was what, 20 years ago. It's a lot easier than it is now. And so things just kept evolving, right? And then social media came on and content creation, video production, all these things, they all became one big ecosystem. And I ended up in my 30s.
3:28Terry Tateossian:So I would say about 10 years later, with 40 employees, about 20 contractors, 20 consultants, offices all over the US. And I also gained 80 pounds in the middle of all that. And yeah, so it was a wake up call. Wow. Okay, so a business journey, but a personal journey as well. And of course, you're a mom of two, I think, Terry. That's right, isn't it? Got two kids? Yes, my daughter is turning 19 this year, and my son just turned 14. Wow. Okay. So they're still very much on the books, Terry, as we would say. So, you know, there's a little bit of a financial investment still required for your children, I imagine as well, right?
4:14Terry Tateossian:Yes, yes. No, it was living on all cylinders. Let's just put it that way. I was on 24-7. I can imagine. And, you know, you alluded, Terry, to, you know, obviously all the pressures that come with building a business, especially as a founder. I think it can be quite a lonely place sometimes um and you know and i think that's that's that's the same regardless of gender i would say whether you're male or female but maybe sometimes from a female perspective we are maybe we're concerned about different things shall we say than some of our male male sort of founders in business but you you talked about you were building this incredible successful business you had quite a significant size team by that point you'd gone through that whole sort of tech revolution, if you like, and arguably we're actually going through it again now, aren't we, with AI and the pace of change, et cetera.
5:05But, you know, my gosh, remember a time before social media. I mean, when I started in business, there wasn't even any internet, Terry, you know, so this is, I'm a little bit older than you. But nonetheless, you've gone through this journey and, you know, you said that actually you gained quite a bit of weight. So you had this outward perception of Terry's successful business owner, entrepreneur, but inside, I guess there was a bit of an internal sort of struggle maybe going on for you. Do you want to just talk about, was there a point where you realized actually maybe the business success was actually costing you from a health point of view?
5:42Terry Tateossian:That was quite a rude awakening, okay, because I was in such denial for a very long time. And, you know, personally, I think the entrepreneur founder journey is very similar between the two different genders, except for one major thing, right? So the male founders, the male entrepreneurs, they save some time when they're not having babies, right? And so in the middle of everything I was doing, I wanted to get pregnant. I wanted to have children. I knew my runway was pretty short. So I had my first baby at 30. And then I had a geriatric pregnancy at 35, which is what they call it now, right? 35-year geriatric high-risk pregnancy.
6:32Terry Tateossian:And so I knew my train was leaving the station very quickly. And I somehow knew that intuitively because it ended up that I was completely correct. At 37, I hit perimenopause. And so I think the male and female journeys are a little bit different because of that. But overall, it's very much the same. Now, the problem was for me with each pregnancy, I would gain weight that I couldn't get off because I didn't have the time to dedicate to going to the gym and learning about nutrition and knowing all the things I needed to do. and then pile on top of that perimenopause knocking on my door. And I had no clue what I opened.
7:13Terry Tateossian:When I opened the door, I had no idea it was peri there walking into my house, right? And so a lot of things became very confusing. And a lot of things started changing really rapidly. The 80 pounds did not do me any favors. So when I started experiencing perimenopausal symptoms, I didn't know I was in perimenopause because it was so early. So I attributed that to my weight gain. And so I kept saying, yeah, yeah, yeah, yeah. I'm going to deal with this later. Yeah, yeah, yeah. I'm going to deal with this later. I had a two-year-old, okay, when I entered that phase. And so it was the furthest thing from my mind.
7:52Terry Tateossian:Obviously, the business doesn't stop. The business and the employees and all the clients and all the needs that the business has never sleeps. It doesn't go away. So you can't push that off to the side. So how could I find time? What could I push aside? It was myself. It was my health. And so things started to snowball, right? So it went from, okay, you're really overweight. You're five foot three. You're a pretty small frame overall, skeletally. And you're 210 pounds. You know, how's that going to affect your health? Obviously not in a good way. So up to a certain point, you get away with it.
8:32Terry Tateossian:And then it catches up with you. So then you start feeling things like extreme fatigue in the afternoon, like you're almost crashing down, jitteriness, anxiety, depression, really horrible body image and perception of yourself, no confidence. And then you start having problems not being able to sleep. So now you're exhausted. And then one day you're reaching for your nightly ice cream and your bottle of wine and you start having such an extreme anxiety attack that you end up in ER, right? And so all these things started happening to me and they escalated each time I had an incident. And so the first time I ended up in ER, they kept me there overnight for about two days.
9:20Terry Tateossian:They ran all the tests, they did all the things and they gave me a Xanax and said, go home. You had a panic attack. And I was mortified. I was ashamed, embarrassed. I did not want to tell anybody about it because who the heck has panic attacks like that, right? Like that's embarrassing. That was embarrassing to me. And so I didn't tell anybody. I didn't say anything. I just kept on going in the hamster wheel, same exact way because it doesn't stop. Right. And so it happened again. About eight, nine months later, it happened again. And this time I was sure I was like, I, they got it wrong. The last time I was in ER, they got it wrong.
10:02Terry Tateossian:I'm having a heart condition. I need to go right back. So I went back again and they're like, Oh, hi, there you are. It's nice to see you again. And I was, I remember, I'll never forget it. I was sitting in the hospital bed. I had all the machines hooked up to me, the EKGs, all the things, heart monitors. And I was just sitting there for hours waiting for my results. And my heart rate was like 160 or something crazy like that. And they kept telling me like, we can't find anything going on with your heart. You're not having a heart attack. And I pointed to the monitor when the nurse came over and I said, well, why is that happening?
10:42Terry Tateossian:What is causing this number to be so high? And the nurse looked at me and she said, you, you are doing that. You're causing that. You're making that happen. You need to lose weight, basically. She was very direct with me. And that finally caught my attention. I was like, oh, wow. Nobody's ever told me I was fat before. Nobody dared. Yeah. Right? And so I went home and I had to really put my thinking hat on and humble myself and come back to earth and accept the fact that, no, I'm not invincible. Because, you know, entrepreneurs and founders, they have a very different type of mindset. You know, we think we could do anything.
11:31Terry Tateossian:We can overcome obstacles. We can achieve the impossible. We're invincible. There's a little bit of an egomaniac in there, you know, the things they can take on the world. and I had to sit down. But before we continue, I want to speak directly to those of you who are listening and thinking, I know I'm capable of more, but I need structure. I need some help because here's what I've actually learned after, gosh, more than three decades in business. You know, ambition without clarity creates frustration and motivation without structure. It really does fade very, very fast. So that's exactly why we created Rise Academy.
12:19You know, and Rise Academy is not theory. It isn't fluffy motivation, although you will be motivated. And it certainly isn't another online course that you never finish. It's actually a fully structured growth environment for ambitious entrepreneurs, leaders and founders who absolutely are ready to do all of these things. Sharpen their strategy, elevate their leadership, increase revenue with intention and build businesses that actually support the life that they want. And inside Rise Academy, we focus on the foundations most people skip. Leading yourself, leading your teams and leading the business.
13:00It's about clarity, standards, decision making, commercial intelligence and execution. Because scaling, it really isn't about doing more. It's actually about doing the right things and doing the things right consistently. So if you're serious about stepping up into your next level of your leadership, your business life, and not just consuming content, but actually implementing it, then Rise Academy was absolutely built for you. So you can find all the details on our website. Go to www.brave-bold-brilliant.com. And now let's get back to the show.
13:44So, I mean, listen, that's a huge, I mean, like you say, it's a huge amount of weight. And just to put it into context, so you're 210 pounds for anyone listening, depending how you think about weight, that's 95 kilos, right? If you're in kilos and it's about 15 stone, if you're looking in stones and pounds. So that's just for anyone that doesn't just do pounds. And you lost 80 pounds, 36 kilos.
14:13Terry Tateossian:That's right. Take us through that journey. So you had the wake-up call and it was quite brutal. and maybe people come into our lives at a certain point for a reason, right? And the nurse in your situation, she gave you a hard reality check in a way that no one had ever done before, Terry, right? That clearly resonated and landed and made you go, right, something has to change here and I have to do it. No one can do it for me. So what was the journey? What was the journey, Terry, from sort of being like that to how you transformed physically, mentally, emotional, because it's not just a physical thing, is it?
14:53There's a lot of mental stuff going on in our minds as well at the time. So what was the transformation journey like, Terry?
14:59Terry Tateossian:Well, like a typical type A founder entrepreneur, I was like, all right, I'm going to tackle this thing. I'm going to get it done. I'm going to get it over with, move on, right? Wrong. That's not how it works. very humbling experience. So in the 25 years that I, and I've started multiple companies from scratch, I've never actually broken off from a corporate background and rolled into a startup. Every single business I started, I started with zero, ground zero. I, no contacts, no funding, nothing, just pure willpower and my labor, right? And so I was able to do these things, right? I was able to push through and have a great work ethic.
15:52Terry Tateossian:And so I thought I could apply all those skills to the project me, which is, you know, get this stuff off me and move on. No, no, no. There's so many layers to this that became apparent to me as time went on. And I made so many mistakes that would basically, you know, two steps forward, three steps back. And so I had to learn everything from scratch. I literally had to be a baby in this realm, in this field, and learn things from the very beginning. And so the first thing I did was type A, all right, three hours of cardio every day, and we're going to eat salads, one big salad a day, and that's it.
16:42Terry Tateossian:That's all we're going to do. Just get it off quickly, right? But the body doesn't work like that. And so I did. I did lose some weight. I lost 30 pounds when I tried that and then gained it right back. Then I said, okay, we're going to go for keto. We did keto for a while, lost 20 pounds, gained 40 back. We did South Beach. We did the Fraterian. I even did vegan for six months. That was a disaster. And I did all the diets. And then eventually, you know, because the analytical brain comes in and it's like, okay, you're an engineer. You're not, you're not, you weren't born yesterday or you're 40 years old, right?
17:19Terry Tateossian:all these thoughts are coming in. You can't figure this out. Like, come on. So then I started looking back, looking at the data, looking at my experiences, really objectively taking charge and saying, what the heck are you doing? You've done 30 different diets and at each time you gained weight. You didn't actually lose any weight and the net effect, right? Maybe you lost some at the very beginning, but then it came right back. So the price of a restrictive diet of not knowing how to eat properly is you're actually gaining weight. So this is not working. Okay. And so I eventually was able to keep 30 pounds off.
18:00Terry Tateossian:And I was so scared that I would gain it back. And so I finally, finally, I looked for help. I asked for help. Can you believe that? I raised my hand and I said, help me. And that was new for me. I never really had to ask for help before. People ask me for help, okay? I'm the helper. Yeah. And so I asked for help and I found an incredible coach. And she was on top of her field. And she was so direct with me, which is what I needed to break through all the delusion and the denial. And she just told me straight up, you know, that's what you got to do. That's it. Don't ask me questions. Don't question me.
18:47Terry Tateossian:Just do what I'm telling you to do and you will succeed. And the trick was actually eating way more food than I thought I could eat. Drinking a lot of water, lifting weights, doing a little cardio, not a lot, not three hours, not what I was doing. and eating five meals per day that were very specific, right? So exact amounts of protein, carbs, and fat, right? And there was no alteration there. I had to do what she said or I was getting kicked out of the program. And so I did. And all of a sudden, my body, up to my shock, I was eating more food every day than I had probably eaten all week. And my body was dropping fat specifically.
19:43Terry Tateossian:I was dropping fat like it said, oh my gosh, thank goodness. Finally, I can let this body fat go. And so I started dropping consistently seven pounds, six pounds every month. Right. So not some crazy 10, 15 pound number. It was very consistent. It was very sustainable. I was never hungry. I was actually feeling full, way fuller than I was comfortable with. And the body fat was dropping. And then eventually I fell off the wagon again. And I completely dropped the program. And after some time passed, I thought to myself, You know, if this was a business, right? If this was a startup and you start doing this and it's working and everything is going really well, are you going to quit on that just because, you know, you feel like it one day, you don't feel like doing that.
20:42Terry Tateossian:You don't feel like showing up anymore. No, you're going to double down, right? So why are you quitting on yourself personally? So there was a lot of mental gymnastics that were going on as well that needed to be addressed under all the layers. I found that I had an emotional eating problem, which I didn't even know was an eating disorder. So I had to unpack that. And then eventually things, all the pieces started falling together, that the identity change. And I'll be honest, it's been 10 years. I'm turning 50 this year. So I started this at 37, lots of trial and error, first three years. And then from 40 to 50, it took that long to create the identity that is aligned with this lifestyle, right?
21:31Terry Tateossian:It didn't take me three months. Yeah, yeah. And what a journey. So you mentioned a lot about the emotional, the mental journey that you actually were on. And arguably, that's the harder part, right? Because that involves facing some confronting aspects about yourself. So why do you think, when you look at the emotional and kind of mental transformation that you've made, Matt, why do you think you were continuing, despite the success, fall off the wagon and then thankfully you got back on? so what do you think was causing that in terms of more from a mental side and maybe something around self-belief self-worth etc all of those things that are really important for all of us and then what has shifted in you how have you changed as a person where you've now maintained this position but now of course you're helping lots of other women with a similar journey um so what what what are the two mental emotional states do you think you went through terry that have shifted before and now where you are today?
22:42Terry Tateossian:Yeah, I call them the boogie monsters or the boogeymen. They live inside all of us. There's parts of us that are not aligned or united with us, right? So people, some people call them self-sabotage. Some people call them trauma, you know, some, you know, there's many names for these things, right? And so they, we all have them, You know, we have the big T's and the little T's, big traumas, little traumas. There's no such thing, in my opinion, as a little trauma because you line up 100 little traumas and they turn into a big trauma. And so, you know, the boogie monsters started coming out. So every time I would gain traction personally, right, the boogie, one boogie monster would come out and they could and they all sound different.
23:32Terry Tateossian:right? So some of them sound like your sweetest grandmother taking care of you and saying, oh, you poor baby, you're so tired today. Why don't we have some ice cream for dinner? And forget about our prepared meal that you worked for over the weekend and your macros are perfect for that. And you'll be happy that you ate that. But instead, let's just have the ice cream. And so I would fall for these things. Right. And then, you know, some of them would say they would be very mean, you know, or the teenager version of the boogie monster of me would come in and rebel against everything and say, F this, we're not doing anything for two weeks.
24:15Terry Tateossian:Right. And so all these, all these versions of myself that live in my psyche would rear up. And so I started noticing this pattern that there were, you know, multiple variations of the internal conversation that was going on in my mind, how I was talking to myself. You know, sometimes I would be a whiny toddler baby. Sometimes I would be, you know, a preteen and a teenager rebelling. And then the one in my twenties that really, really wanted to be skinny right away, you know, all of these versions and they were all competing with each other. They were challenging each other. And then there was me, right?
24:55Terry Tateossian:There was the one that was almost 40, 50 years old, much wiser falling victim to these previous versions. And so I started playing this little game with myself because I, once I became aware, this is the key here. This is the magic key. When you start going through this type of process of self-actualization, right? Self-discovery, self-growth. Sometimes we don't really intend on doing that, but it happens anyway in the process of improving our lives. Because if we're not growing, we're rotting, right? So I was attempting to grow here, attempting to get better. And I started observing these tones and these voices and these thoughts that were eventually leading to actions that I did not want to participate in.
25:47Terry Tateossian:And so I started naming them, right? The toddler, the teenager, all these versions, the grandmother, future me, past me, abandoned me, hurt me, all the things. And I realized, I'm going to call a board meeting. I'm going to take charge. I am the business owner here, okay? I had experience in that, right? And so how do you get the whole team on board with your mission in a company? You listen. You ask for feedback. You try to understand what each team member is afraid of. You explain the plan, right? You explain yourself. You communicate why we're taking this particular direction. what the risks are, what the benefits are, what the contingency plan is going to be if it fails, right?
26:49Terry Tateossian:And you have backups of the backups of the backups, right? And so you try to get support from your team in order to move forward. Because without a team, you're not an entrepreneur. You're just kind of floundering around as a solopreneur. And that's fine. But I was clearly not a solopreneur because there were 10 versions ruminating in my brain. So it wasn't just one of us in there. And I was not leading the charge. Okay. They were. And so that was an issue. So I took those skills and I applied them to myself. And I said, okay, I want to hear everything you guys have to say. We're going to have a board meeting every morning.
27:29Every morning I want to
27:30Terry Tateossian:hear all your complaints, all your grievances. What is it that you need? Okay. What am I not doing for you that you need in order to do your job, which is basically be quiet, right? Be quiet. Cause we're, we're working on this thing over here. It's an experiment, but you know, just go along with it for a little while. And so I would start having these internal conversations and I realized that all those boogie monsters, which were me, right? Versions of me, they all really needed something from me that I wasn't providing, right? And they were hurt because at some point someone back in the past was in charge of providing those things and they did not provide them, right?
Read the full transcript
28:21Terry Tateossian:So our childhood kind of determines those leftover lingering lingering ghosts of thoughts that keep coming up because that need is not being met. And so I started listening to all the things I had to say. I started consoling them, telling them it's okay. I'm not going to leave you. I'm not going to abandon you. I know you've been abandoned before. Seeing them, really seeing them truly being seen, um, helped a lot. Just listening, right? And I know, I know the narrative out there, social media, social narrative is positive thoughts only block the negative thoughts. Don't think bad things. Well, okay.
29:08Terry Tateossian:Well, that didn't work for me. I'm sorry. Right. I had to, I had to listen to all those things because I spent so many years ignoring myself that it was backfiring now because nobody was on board. None of them were on board with anything I wanted to do because I never listened to anything that they needed. I didn't provide. I didn't take time to get to know those parts, to heal those parts. Right. And so that's what that was my approach. And it worked. So this is fascinating, I think, Terry, because as you're talking, you know, I think I talk a lot about, you know, a voice, a little gremlin that we all have in our head that's kind of saying, you're not good enough or you're going to get found out.
29:54And I think men suffer from it as well, but women, I think more so, you know, that little imposter syndrome, whatever you want to call it. And when I've thought about that in the past, I've thought of it as in singular form, right? That's a voice that we need to, you know, say, be quiet, give it a name. I call mine Doris. Shut up, Doris, you know. So as an identity but I've thought of it as one one one voice but actually what you've described there is sort of multiple personas within you and some people listen to this might think oh my god Terry's completely lost the plot she's she's she's wacko right but I sounds like it yeah yeah yeah yeah but but I get it I understand what you're saying but I've never thought about that whole concept of multiple versions, multiple personas within ourselves.
30:47And I think that is super powerful. But you kind of came up with this yourself. So before you had great help when you lost all the weight the first time round. But this was a concept that you just sort of that came to you, was it through your own self-discovery and the approach you've taken has been very homegrown, would you say, in that in that perspective? Or have you been inspired by other people that have seen the world through this lens as well?
31:12Terry Tateossian:So this is how it actually came to me through my children. So I started to know, because, you know, when you have toddlers and babies and preteens and teenagers, and now they're, you know, a little bit older, you notice a lot of these behaviors and these reactions, right? No, I'm not doing that, right? And so, like, it's like, oh, I was like, so how do you deal with a toddler having a tantrum? So you learn, you know, hopefully you learn how to take care of their needs. And I started noticing the same reactions that I was having internally. I was like, wait a minute, you're acting like a three-year-old, right?
31:54Terry Tateossian:And then it dawned on me, oh my gosh, that's exactly what I'm doing. Yeah. Right. But I'm doing it internally because we're, I'm 40 years old. Obviously it's not going to manifest out into the world, me acting like a toddler, but internally that's how I was feeling. right so I was having the same feelings that my three-year-old had I just have social conditioning not to act upon it right and so I I was I started playing these little cute little funny games with myself and and and you know naming the feeling of how the toddler was feeling and so I was like and how it works it worked you know first couple of times I did it I was like you know but then you keep recognizing that part of you that is in there, it's in there.
32:46Terry Tateossian:Just because we're 40 doesn't mean we don't feel like teenagers sometimes, right? And there's some people that still act like teenagers out there, right? Yeah, yeah. And actually, sometimes we don't want to lose that playfulness and that, you know, that inner child that we have can be a beautiful thing, can't it? But in the case where it's actually destructive, and it's stopping you moving on with your life and, you know, everything that's going on with the weight, et cetera, and the confidence, then obviously that is different than just being playful, right? You nailed it. You nailed it. You nailed it, right?
33:21Terry Tateossian:Right there. That was the key. I did not want to kill those versions of myself because although sometimes they would have tantrums, they are wonderful. They're so wonderful to keep and to nurture them and not to bury them in the past, but help them heal so they can integrate into who you are today. So you don't lose your playfulness, your curiosity, your love, your pure love of things so that you don't become cynical so that you feel hopeful for the future. And then good things are going to happen because you have so much to look forward to, right? So they're actually part of that process of becoming that type of person.
34:09Terry Tateossian:So if you try to kill the toddler and shut them up and get rid of them, you're not just getting rid of the bad part you don't like about them, right? You're getting rid of the entire way of being, right? The entire way of being, of being lovable and loving and cute and funny and all those things and discovering things for the first time and being open to new experiences, right? For a toddler, everything is new in the world, right? And so you don't want to lose that flavor, that vibe, that energy as you get older, but we do because we kill the entire persona because we don't like the tantrums. Yeah.
34:56Terry Tateossian:Throw the baby out with the bathwater. Absolutely. I didn't want that. I didn't, I didn't want to do that. So, so, so Terry, where you see yourself now as a, you know, if we, if we, so a huge journey and obviously the weight, the weight for you was one aspect that kind of played out in, in a big way in your life. And as you said, perimenopause as well. So we know that, you know, some of the symptoms often can be weight gain when we're going through menopause. I'm 54 in a couple of weeks, so I'm a few years ahead of you. And, you know, it is tough, actually. I mean, I think menopause now is talked about a lot more, which is a good thing.
35:39But it's still a little bit of demystifying menopause and not using it as sometimes as almost an excuse, right? where we can say oh well I'm just menopausal or oh you must be menopausal today because you're being a real bitch you know and it can get thrown around can't it as well so I think we have to be a little bit careful but for you obviously the weight gain was one aspect what other aspects did you did kind of came up for you in that menopause journey and also with the women that you help today what are some of the other symptoms for anyone listening that might be thinking oh oh, hang on, I'm a perimenopausal, I'm a menopausal, I don't quite understand the difference between the two, what should I look out for?
36:20Because it is very different. I think there's some like 26 symptoms of the menopause, and it might even be more than that. But what were the other things that were happening for you as well, as well as the sort of the, you know, the experience with the weight that you were going through?
36:33Terry Tateossian:Yeah, I mean, for me, what I experienced was, I mean, I just imagine you're having PMS, but forever, like it just doesn't stop, right? And so you're like, okay, today's gonna stop. No, no, no. It just keeps going. So I had extreme hot flashes. Like I would be in a meeting with clients, employees, and literally get drenched in sweat and sweat in about five minutes. And it would happen instantly. Right. Super embarrassing. I had extreme mood swings. And I mean, like minute to minute, things would just be good, bad, good, bad. And you just don't know, Like, oh, you never know what's going to happen next.
37:15Terry Tateossian:I had insomnia. So I would either not be able to sleep for two, three days and then end up like feeling super energetic. I'm like, what is happening? Right. So very unusual and uncharacteristic behavior for me up to that point in time. And my sugar levels were all over the place. I had crazy cravings all the time. I would gain weight literally overnight. I would just gain five, six pounds overnight, like out of nowhere, no idea why. Just a lot of, and I became antisocial at one point. I did not want to go anywhere. I did not want to talk to anybody. I felt very overwhelmed, right? So any kind of additional stimuli outside of what I absolutely had to do felt like I just couldn't do it anymore.
38:16Terry Tateossian:So things that I could tolerate in the past were completely intolerable, right? Because my body, my brain, everything was functioning on all cylinders way over capacity. and so many other things that I'm probably not even remembering. But for me personally, it was shocking. I was shocked. I could not, I thought it was going crazy, really. Those were some of my thoughts at first. Yeah. Yeah. And it is different for every woman, right? And I always say the menopause isn't a female issue, actually. It is, obviously, but it's more than that. because for anyone, you know, that's got a wife, a girlfriend, a sister, a friend, people on their team that happen to be female, you know, so actually it has a real impact on not just women, even though we're the ones that are going through it.
39:10I mean, even last night, I woke up absolutely drenched in sweat. And I was like, first thing this morning, it was like, oh, better change the bedding then again, you know, and it's this kind of thing. And so it can go on for quite a long time, you know, and brain fog. sometimes the brain fog kicks in I'll be like oh my what was someone's name I could be mid-sentence and go oh oh uh you know and I lose my train of thought and so I so I I still I'm a bit older and I I would have symptoms and then I'd level out and I'd be totally almost back to normal for months sometimes and then something else would kick in you know so it was a really unusual journey.
39:51But talk a little bit around how it impacted you from a business point of view, because that's the thing, isn't it? You know, as you said, you can feel embarrassed, can feel a bit of shame, but actually what we're going through is hormones. It's quite normal. It might be, you know, more extreme for some women than others. But what about confidence? What about how it affected you as a business person and also how you've managed to move past all of that?
40:21Terry Tateossian:yeah I mean for as a business person I realized um I had to reduce my workload for a while um I didn't actually know I was in perimenopause until this is a funny story okay I realized I was in perimenopause when I was in menopause 42 yeah me too that's when when it completely went away I didn't get a period for a year, that's when it's considered that you're in fully menopause, post-menopause. And so I thought I was pregnant actually. It turns out I was in menopause. And so, yeah, that was an interesting discovery. But what ended up happening is I had just began strength training at 40 and changed my nutrition and started eating more protein, lifting weights, started losing weight.
41:25Terry Tateossian:I started getting backed into my own body again. And a lot of the perimenopausal symptoms started to quiet down. So the hot flashes were not as often. The brain fog started calming down. I had more energy. I wasn't as antisocial as a lot of other things, but I started feeling a lot better. Um, and that was because of the program I was following and of the lifestyle I was following, the symptoms started to calm down. And then when I was at the age of 42, it, you know, it completely went away. And I've, I've joke around now. I'm like, I'm like a dude now. Like, I don't know now. I'm like, man, you know, if I were a dude this whole time, things would have been so much easier.
42:16Terry Tateossian:Because now I know what it feels like not to have fluctuating hormones, not to have PMS, not to have a period, not to have perimenopause, not to get pregnant, not to have any of these things. Like, I don't have to think about any you know, that stuff now because I've been fully menopausal since 42. So it's eight years and it's been the best thing ever. Yeah. And from an advice for women who are maybe recognizing some of these symptoms, maybe they're gaining weight, maybe they're losing confidence, you know, whatever it might be. And that could be more extreme for some people, as we know, or it can be a lighter version.
42:59But sometimes I would just say, I just don't feel myself. And I couldn't quite put my finger on it, you know, exactly. I just don't quite feel myself or I feel more overwhelmed or I get more emotional about something that would never, ever have bothered me before. So we are all different. But what advice would you give? And because you obviously help people today with where you focus, you know, from a business point of view. What advice would you give to women that are recognizing some of this in themselves?
43:28Terry Tateossian:So the physical aspect is easy. It's very easy, just very difficult to do, right? So do yourself a favor, start lifting weights, okay? Your hormones live in your muscle tissue. You're going to give yourself 1000 % an impact on how you're going to feel the more muscle tissue you have, the more lean muscle tissue you have on your skeletal frame. the better you're going to live. It is the longevity medication, okay? Go to the darn gym, get yourself a coach, let them teach you what to do, how to do it properly, proper form, all of that, right? We go to the hairdresser for our darn hair, but we don't feel comfortable getting a trainer to teach us how to do stuff in the gym.
44:20Terry Tateossian:It makes no sense to me, right? Yeah. Then figure out your nutrition. nutritional literacy saved my life. Okay. I'm, I'm, I am not overestimating that I'm not blowing it out of proportion. Knowing or having nutritional literacy for the rest of your life, teaching your partners, your husbands, your moms, your dads, your children, that is something you pass on. That is a legacy that you pass on and everybody feels it to Everybody, when they start seeing how vibrant and vital you look, people want to know, what are you doing? It's the food, ladies. Okay. The food is 90 % of how you're going to feel when you're not eating enough protein.
45:09Terry Tateossian:And I see this all the time. So I run retreats now for women in perimenopause, menopause. And one of the questions is how much protein do you eat per day? Let's track. Let's figure, let's find out. Let's be curious, right? Let's be a toddler. Be curious. look around. How much protein are you having? 50 grams a day. That's not enough to function, just for basic functioning of the body. They're eating 50 grams, 50 to 60 grams of protein per day, 300 grams of carbs, 150 grams of fat, right? So it's completely lopsided, right? The pyramid is upside down. It should be the other way around, right? And then we're wondering, why the heck do we not feel good?
45:50Terry Tateossian:Well, there you go. Right? So that's number two. And number three, when you're feeling emotional and when you are feeling down and when those symptoms are feeling overwhelming, give yourself a hug. Okay. Give yourself a hug. Tell yourself it's okay. Tell yourself, it's okay to feel this way. Feel that feeling. Console that part of yourself because they have the right to feel it. Okay. Whatever feelings you're feeling, you have the right to feel them. You don't have to take that away from yourself. And it's coming back to, I suppose, you're speaking to multiple audiences in your own head. Be kind to yourself.
46:38Be kind to the inner child. Be kind to all those different personas that you have it's you know this is the thing though it's not complicated it's actually not that complicated and yet and yet we don't do it so you were saying it's easy it's easy to do it but that's therefore easy not to do it and that's that that's the challenge isn't it so so we're talking about consistency we're talking about habits that are sustainable because willpower will only get you so far willpower will run out at some point I believe you know it will work for a while whether it's in business whether it's in the gym whatever um but actually it's around I suppose just creating a lifestyle that is sustainable as well um around all of those good good routines those good practices um and and Terry I'm interested from a business perspective so someone that's maybe a business owner they might be in the corporate world you know running large international teams so we've talked about how as an individual we help ourselves and and we can take ownership and all of the great advice you've given terry today which has been amazing from a business point of view what should the business be doing to support women that are going through this stage of life, do you believe?
48:03Well,
48:05Terry Tateossian:be aware of it, number one. So you got to actually pay attention to your team and be aware of what goes on with a woman when she's pregnant, for example, right? So the United States is notorious and the whole world, I think, for being the least sympathetic to pregnancy and maternity leave, right? And so imagine what perimenopause means. Who cares about that, right? So we don't even care about pregnancy and maternity leave. You know, forget about perimenopause. But in an ideal world, I would hope that at some point this would be common knowledge that at some point, a team member who's female is going to go through this, right?
49:01Terry Tateossian:There's no way out of this. We're all going to go through it if we're lucky, right? We're lucky we're going to experience menopause. And so have support for that, right? Provide some type of support. So, you know, maybe different hours, maybe a little bit more vacation time, maybe allowing more flexible time, more flexible hours, maybe having more work from home days, maybe even having healthcare that is friendly to women going through perimenopause and menopause. HRT in the United States is very controversial. There are doctors that are denying women estrogen and progesterone because of some study that came out 20 something years ago that is not even accurate statistically.
49:49Terry Tateossian:And so just having more education. The other thing I would love to see overall is the medical schools actually paying more attention to women's health and hormones specifically. You know, I've been diving into hormones a lot lately and I am blown away by how many systems and symptoms they affect. and they affect us from cradle to grave, okay? Hormones are extremely powerful and they shouldn't just be stuck in their own little bubble and only dealt with when we're, you know, really suffering, right? Yeah. There are studies out there that are looking into the impact of estrogen or the levels of estrogen and schizophrenia, for example.
50:43Terry Tateossian:So a lot of mental health issues are also affected by hormones and so many other things, right? And so I hope at some point hormones are going to become kind of like common knowledge and really understanding how they impact and how they work with all people, not just women. I mean, but women especially. Yeah, no, I think that's right. For me, I think, and great advice to business owners, you know, if you're leading a team, I think this is around normalizing the conversation as well it is not a taboo subject you know I joke about it if I have a you know a moment I go oh sorry you know I am menopausal I've got something going on I'll come back to that in a minute I almost make a joke out of it not in a way to put myself down but to to make it acceptable to to acknowledge what's going on and go hey you know it doesn't make me less of a business owner or business leader.
51:41Actually, it makes me more effective because I understand myself, but I also understand how that then affects people around you. And I think, you know, it's similar to when we talk about diversity, equity and inclusion. You know, it drives me crazy that we're still having a conversation about women in the boardroom or, you know, the number of startups that are female founded and they only get access to 5 % of, you know, VC funding. And yet we are there. so for me I think it's also as a business point of view there is a commercial benefit right if you can only think in numbers apart from just being a good human being and it being good for society and for the team and everyone around actually think about the economic cost if you don't lean into the talent that women at this stage of life have because you have all that knowledge that experience to bring to everything that you do so why should you then risk that as a business owner as a business leader by not bringing out the best environment for women to thrive at any age, but in particular at this stage of life.
52:44And I think there's a commercial logic, right? It makes sense, right?
52:50Terry Tateossian:But yeah, I hope, I'm hoping that all of your work, all of the work of everyone out there that is creating a platform for this particular topic or discussing any of these topics and propagating it out there into the wild, wild web is eventually going to help us all, you know, grow and, and, and get better at all of these things because, yeah, growth is, is hard, right? But we have to keep pushing. Yeah. Well, we're either growing or dying, as you said, we're like plants, I think you mentioned earlier, and I agree with that. And Terry, where can people find you? I know you're big on social media, but if someone wants to connect with you, maybe use your services to help them through this from a business point of view as well, where can people find you?
53:43Terry Tateossian:The best place is on my website. It's thehouseofrose.com. It's T-H-E, houseofrose, like the flower.com. You can find me on Instagram, How Good Can It Get? And those are pretty much the two places. Would love to connect with anybody that is interested in chatting about any of these topics. I could talk about this all day. Yeah, absolutely. And you run amazing retreats. You work with people one-to-one as well, don't you, Terry? You work with all manner of people at different stages of their kind of midlife, if you like. Exactly. Yep. We have retreats already posted for 2027. If anybody is looking to have an immersive experience that reviews perimenopause in its real sense and apply these methods and these modalities in person.
54:41Terry Tateossian:That's what I, it's my love, it's my love child baby business. I love that you've been able to take a personal experience, turn it into a business because you are an entrepreneur and help other people through the whole process of all of that, bringing together almost that power of three in everything you do. So huge congratulations, Terry, for everything you've achieved. Thank you for speaking so openly. I've got a few final questions because I know we need to gallop to the end. So, Terry, what's the best piece of advice that you've received? Oh my gosh, this is a good story. So I was told one time by a business consultant that I should apply as a disadvantaged business owner.
55:24Terry Tateossian:And I was like, why? And he said, well, you're female, right? I'm like, yeah. And he said, well, you're disadvantaged. And I was like, really? I feel like I've got the advantage because of my gender status. So yeah, that was my funniest one. Great. Well, it's a different perspective, isn't it? For sure. But actually calling it out and being bold about it. So I love that. And Terry, if you could describe this year in one word, what would it be and why? Growing.
55:59Yeah, in every sense. I love it. I love it. And Terry, we have a fabulous playlist on Spotify for all our wonderful guests. What song are we going to add to the playlist? What song do you love and who's it by?
56:14Terry Tateossian:My all time favorite song is I Want to Know What Love Is by Foreigner. And when you guys listen to it, I would like you to apply that to yourself. Oh, fantastic take on that. And we've not had it. So it's a new edition. Well done. Thank you, Terry. And the final question I have for you is, what does brave, bold, brilliant mean to you? It means humble. It means curious. It means afraid, but still willing to take a risk. Fantastic. Thank you so much, Terry. Honestly, I've really enjoyed the conversation. It's been enlightening for me as well. And super helpful for all our listeners and anyone that's watching.
57:00So amazing. Thank you, Terry, so much. I really appreciate you coming on.
57:04Terry Tateossian:Thank you, Jeanette, for doing this work. I appreciate you. And thank you for having me on. I really hope you've enjoyed this episode of Brave Bold Brilliant. Remember, check out our new website, www.brave-bold-brilliant.com. You're going to find loads of resources on there that's going to help you with your leadership journey and with the businesses that you're trying to scale up and grow. So take care, everyone. And remember, there are no limits to your growth, but it is by being brave and bold that you're going to unlock your brilliance. Thank you.
From the publisher
In this raw and revealing episode, serial entrepreneur Terry Tateossian sits down to discuss the hidden trials of balancing high-stakes business ownership with life-altering physical changes.
Terry shares her profound awakening after a series of stress-induced health crises forced her to confront a massive weight gain, early perimenopause, and an emotional eating disorder. By stepping away from the "all-or-nothing" founder mindset and learning how to manage her body with internal empathy, she uncovered a sustainable lifestyle that brought her health back into alignment. Today, she uses her hard-won expertise to help other women navigate the physical and mental hurdles of midlife.
You’ll Learn Why:
Extreme restrictive dieting often triggers a physiological rebound that leads to long-term weight gain rather than sustainable loss.
Strength training serves as a fundamental pillar for longevity because female metabolic hormones tightly interact with lean muscle tissue.
Nutritional literacy and proper macronutrient balance can dramatically ease systemic perimenopausal symptoms like hot flashes and extreme fatigue.
Holding an internal "board meeting" to listen to different emotional states helps prevent psychological self-sabotage in health and business.
VALUABLE RESOURCES
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Website: https://www.thehouseofrose.com/
This episode is living proof that no matter where you’re starting from — or what life throws at
you — it’s never too late to be brave, bold, and unlock your inner brilliant.
Visit https://brave-bold-brilliant.com/ for free tools, guides and resources to help you take action
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ABOUT THE HOST
Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 30 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development.
Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams.
Podcast Description
Jeannette Linfoot talks to incredible people about their experiences in business and life, gaining first hand insight into how they unleashed their potential to become Brave Bold Brilliant.
From the boardroom tables of big international businesses to the exciting world of entrepreneurs it's all about stepping up to the next level while staying true to yourself.
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