Elizabeth Roberts loves finding new uses for old buildings

3 Aug 2026 · 58 min · 14 chapters

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In short

Architect Elizabeth Roberts discusses her mission to find new uses for old buildings, especially Brooklyn townhouses, and explains her firm’s integrated architecture+interiors process, client communication, and how she manages budgets and project timelines. She also touches on how AI shows up in design work (mostly as flawed client-generated sketches) and how her team uses AI-adjacent tools for renderings and business analysis.

Guest backgrounds

Elizabeth Roberts is an architect focused on historic preservation; she studied at UC Berkeley and Columbia. She previously worked at firms including Byerblander Bell and William Turnbull (intern). She became known for Brooklyn townhouse renovations, including the Cobble Hill Project that helped make Athena Calderon a star.

Key claims

Starting small enabled her to choose projects and build a deep portfolio; the best work happens when architecture and interior design are developed together from day one; clients need early financial/timeline expectations; her firm stays at capacity (about 24–28 staff) to maintain quality.

Notable examples

Cheryl Crow’s NoHo loft renovation; her own townhouse during the 2009 downturn; townhouse projects that can take years; a new NYC performance/acoustic space project.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Elizabeth Roberts' Journey in Architecture

1:39 to 14:00

Elizabeth discusses her early influences, education, and career path in architecture.

“featuring 26 original designs to inspire beautiful spaces and new possibilities.”

Journey to Independence in Architecture

14:00 to 15:19

Learn about the speaker's transition from working for others to establishing their own architectural practice.

“And I have a fax machine that's also a printer.”

Early Projects and Influential Clients

15:20 to 17:35

Discover how early iconic projects, like working with Cheryl Crow, shaped the speaker's career.

“and I was able to just take on one or two projects a year and dive in deep.”

The Impact of Historic Preservation

17:36 to 20:45

Explore how historic preservation influenced the speaker's design philosophy and early projects.

“But I think that I was hungry and I think she liked the fact that I was available and I just finished school.”

The Growth of the Architectural Firm

21:53 to 24:10

Understand how the speaker's firm evolved and the challenges of scaling operations.

“And so lots of small projects started to come your way.”

Mastering the Townhouse Design

24:11 to 28:00

Learn about the allure of townhouse projects and the speaker's approach to residential design.

“At one point, people really didn't want to and couldn't, you know, stay longer than six o 'clock at night because that's when family time started.”

The Importance of Collaboration in Design Projects

28:00 to 37:38

Learn how collaboration between architects and interior designers enhances project outcomes.

“i was very sad when she let that townhouse go she didn't consult me about the townhouse go So I was a little taken aback by because I really, when I was, I was so happy there and I thought she understood that.”

Managing Expectations in Long-Term Projects

38:18 to 42:09

Understand strategies for managing client expectations during lengthy design projects.

“So we know that the office is at capacity, so it can only be this size.”

Importance of Communication in Architecture

42:09 to 44:40

Learn how effective communication shapes client relationships in architecture.

“Well, as I said, I think it's really important to talk about timeline early on.”

Sussing Out Good Clients

44:40 to 48:22

Discover the traits of good clients and the importance of team compatibility.

“I think for the most part, we have really, really good clients.”
Show all 14 chapters

The Need for People Skills in Architecture

48:22 to 50:13

Explore the importance of interpersonal skills in architectural education and practice.

“And that's part of my fear in all of this is that much of what you're actually going to be encountering once you get out there isn't talked about enough.”

The Future of AI in Architecture

50:13 to 52:52

Evaluate the implications of AI on architecture and its human-centric nature.

“And I think our job is going to be not yet, I hope.”

Exciting New Architectural Projects

52:52 to 55:52

Hear about innovative projects that blend creativity and functionality.

“And I think that could be really helpful for me as, you know, the woman who doesn't have a lot of time to really think about this.”

Discussion on Architectural Rivalries

56:01 to 56:39

Learn about the playful rivalry between New York and Chicago in architecture.

“There's such a variety of projects that come into our office.”
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Transcript

Automatic transcript. May contain errors.

0:03This is Business of Home. I'm your host, Dennis Scully. Every week I'll be speaking with leaders and innovators from all corners of the home industry. My guest this week is architect Elizabeth Roberts. A graduate of UC Berkeley and Columbia with a focus in historic preservation, Elizabeth had an impressive career before she started her own firm. On her own, she's become famous for her renovations of Brooklyn townhouses, including the Cobble Hill Project that helped make Athena Calderon a star. I spoke with Elizabeth about how starting small let her take on only work she really wanted, why her office takes on interior design as well as architecture, and why her life's mission is finding new uses for old buildings.

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1:51Highlights include hand-woven stripes finished with contrast stitching, antique-inspired geometrics softened by sun-washed color, traditional patterns with subtle shifts in tone and texture, and graphic chevrons in dimensional sumac weaves. The latest introductions join Lalloy's wide-ranging assortment of rugs, pillows, and wall art, giving interior designers and retailers even more ways to find the right product for every need. Explore the new collections and connect with your Lolloy sales representative at lolloyrugs.com. That's L-O-L-O-I rugs.com. And now, on with the show. So when you were growing up, did you have a picture in your head of what you imagined or where you saw yourself?

2:43You know, my father was a, he worked at UC San Francisco. I grew up in Marin County. And he was a doctor who ran a medical science lab there and a professor. And he told me, Elizabeth, if you get into Harvard, or if you get into Stanford, we'll talk. Otherwise, you're going to a UC system school. Okay, no pressure. I was not getting into Harvard, and I was not getting into Stanford. So, I went to UC school, and it narrowed it down tremendously. And I went to, I don't know, I went to a school that was in a different part of California than I knew. And it was fine for two years. But after two years of general education, I told my mom that I was going to major in biology with the intention to doing pre-med like everyone else in my family.

3:39And she just said very quietly, she said, I really just think that you should explore having a creative career. And so I took some time off, actually, after two years at UC San Diego. And I studied art for a semester. And I worked at an architecture firm for a summer. And I loved the architecture firm experience. But I'll tell you, you know, It was partially not just the experience of the work I was doing, which, by the way, included strip malls near the airport in San Francisco. But it was the fact that there were colored pencils on the table and there were skylights and the way people worked and the way they interacted and what they talked about.

4:31Now, my work experience had, previous to that, had really, my professional, you know, like any sort of job, potential job related work experience was limited to my dad's lab at UCSF. And it was dark and it was cold. And I was stretching like muscle, little pieces of muscle tissue between one Geiger counter and another. And I couldn't wait to get out of there for my lunch every day. And so, you know, I think that it was partially this love for creating things and partially just the love of being at work. And I really learned everything I know about architecture, you know, in my first semester, my first two years.

5:18You know, I hadn't known anything about really anything about architecture other than like living inside and around buildings. I hadn't paid attention I was I grew up in northern California where there's not a huge variety of architecture not a huge there's not a huge amount of history of historic architecture I hadn't paid attention to at least I hadn't seen it so I went to UC Berkeley and and just dove into the deep end um and learned a lot and loved it Going back to your mom for a minute, looking back, what do you think made her say to you at that time, hey, I really think you should look at something more creative?

6:04Was she reaching out about things that you had demonstrated as a child or was she just hoping to offer you another path and didn't want you to think that you had to go down? Well, I think she was, you know, I did a lot of drawing and painting and music growing up. And I think I did a little bit more of the drawing and painting than anyone else in the family, for instance. but it's not like I was you know constantly top of the class in the art studio or anything in high school um I think she just saw it as I was a little different than the rest of the family in that way yeah well and and and music showed up for you and and you you played piano if I recall and the and the cello yes and I mean yeah so also signs of of creativity there and yeah I did I started piano at five and i started cello at ten and again it was sort of something that came easy for me let's call it natural it was sort of natural yeah so so coming back to uc berkeley so so you're at uc berkeley and and you're and you're really enjoying it and and the and the history and and all of it and and tell me tell me where you go from there um let's see so i I had a friend who was studying classics and went to an archaeological dig during high school and after high school as well.

7:39And I went a few times. I went to Crete for two summers. And somehow, magically, I became the site architect, which means you... Sounds terribly important. It does, doesn't it? It just means that the site architect sits with the head archaeologist and tries to draw his or her vision of what it is that you're looking for, what you're digging up. And so that was incredibly fun. And so I did that for a few summers. And I just, I think I had a great appreciation. I found a great appreciation in people who were experts at history and who were super passionate about, you know, the Minoan age of Crete from 2000 BC.

8:29And those are the days. Yeah. Yeah. The Minoans really had it. No, but it was fun. It was fun. And it was, I think it just, I guess it kind of separated me a tiniest bit from a lot of architecture students. I'd studied exactly two years, you know. I had two years of training when I finished at UC Berkeley because it's a BA of architecture program. And one of my professors said, you know, Elizabeth, you've been kind of dabbling in all this history of architecture. Why don't you think about specializing? You can always do architecture, but if you get a kind of specialized degree in architecture, it just kind of gives you another dimension, another option.

9:16And so that's where I got the idea to study historic preservation. And I applied to a few graduate programs. And luckily, Columbia took me and brought me to New York. I was pretty thrilled to have come in. Yeah, I was. And I do remember rolling on the floor somehow. In response? Because you were so excited? I love that. Okay. That's a funny thing to remember. I don't think I've ever shared that with anyone. But yeah, I was really excited. And I think I didn't really know what I was getting myself into, honestly, because I thought that it would have a lot more. I thought the program would have a lot more to do with designing new things within or in addition to historic buildings.

10:08And there wasn't a lot of that in the program. There was a lot of conservation. There was a lot of, you know, the different bureaucracies one has to deal with in order to work with old buildings. And so it wasn't like it wasn't my favorite, you know, couple of years. but I and I also felt very oh gosh this is sort of therapy I felt um I felt sort of that tell us how you feel don't don't censor yourself I'm not um let's see I felt really separate from my peers from who were in the architecture program because this this preservation program was really very separate and I I just didn't know that going in I thought that there would be a lot more crossover.

10:54And so, I figured out a way to design a thesis. I did a thesis project. I brought in a thesis project. And so, my last year at Columbia, I just really focused on revamping this historic building in France and creating an art school out of this industrial building. And that felt great to me. Yeah. Just the kind of practice. And it was actually a, I was gifting my thesis to an art school who had purchased this building. And so I loved the second year. I just sort of turned it upside down and made it into exactly what I wanted it to be. And again, it brought me to New York. And coming out of school, so you worked in a couple of places before starting your own firm.

11:46What do you recall about the early days before you went out on your own? Yeah, I worked in a few offices and offices of different scale. So I worked in a three-person firm. I worked in a really large corporate firm here in Manhattan after graduate school. I worked for Byer Blender Bell. Yeah. Yeah, I worked in like a mid-size firm. I worked for William Turnbull as an intern in San Francisco. And those are my three main jobs before I decided to try to work on my own. I think, let's see, the way it really happened is I'd been working at an excellent job, Byerblander Bell, working on really interesting projects for a couple of years.

12:40And I hadn't seen anything built, not a single thing. And I just remember this day that my stepmother called me and she said, Elizabeth, we really want to refinish our wood floors, but we don't know what product to use and we don't know how long it should take and how much it should cost. We're wondering if you could help. And I had no practical knowledge whatsoever to share with them. And I had this moment, like this little aha moment that I really wanted. I wanted some practical knowledge. I wanted to know about fixing houses. And I wanted to know about refinishing floors. And that's when I just, I decided to quit.

13:27And eventually somebody hired me to do a project. And it only took one project. I only needed a little bit of money to run an office out of my bedroom in the East Village. It was really easy. And were those actually the early days, was running it out of your bedroom in the village? Yeah. I remember I had a fax machine that was also a printer. I thought that was like the most amazing thing. Technology, boy. It's amazing what it can do. Who needs anything more? I have a desk in my bedroom. I have a laptop. And I have a fax machine that's also a printer. No, so I worked that way for a couple years.

14:09And eventually, after a few other stints working for other people, I decided I really wanted to make it work. And I really wanted to make it work my own way for my own reasons, my own values, the types of projects I wanted to work. I wanted to be in control of the types of projects that I would be working on. And I just, I was determined finally. I think that I was 28 at that point. And maybe I was 31. Anyway, there were a few years of just kind of back and forth working for other people. And I think it was the best decision. And it also allowed, and so I just worked from home. I was out of the East Village.

14:50I no longer, you know, I'd upgraded to a regular printer. And I had three desks. And I would rent a desk to another architect. And sometimes she would help me on my projects. But I think working from home in that location and for a number of years after that allowed me to really develop a portfolio of projects that I loved because I didn't have a huge amount of pressure with overhead. and I was able to just take on one or two projects a year and dive in deep. And I think that was a hugely important move for my career. And so what was the early work that you were doing? When do you become this, when do the townhomes become such a part of your life?

15:43And not to mention, didn't you have some rock star early on in your career? Yeah, actually, right. An early client? I mean. A friend of a friend introduced me to Cheryl Crow, who was looking for an architect. And it was the first job I took after Byerblender Bell. And she lived down the street. She had this loft down the street. And I was so lucky. And my fees were very low. And I was very available. And it just worked out. But when did I start working on townhouses? I mean, I think, let's see, the reason that Columbia really made a lot of sense, I think, the reason that I think the historic preservation department is really good, exceptionally good, is that New York has, in the U .S.

16:34has a lot of great historic architecture and a lot of, you know, great, obviously, professionals who choose to work here. So, you know, I knew when I started this historic preservation program that I wanted, I really loved the idea of finding new uses for old buildings. It just kind of checked a lot of boxes for me. I loved aesthetically, I loved putting brand new things next to crumbling old things. I loved the idea of, you know, the environmental side of just dealing with, you know, like existing shell and finding a way to make it beautiful again. So, you know, I think that even the loft for Cheryl was just the kind of project I wanted to do.

17:22So it's like an old loft in NoHo with, you know, tin ceilings and a lot of character and some columns. And it was just, it was kind of exactly what I wanted to do. I wanted to put some really modern, beautiful, clean glass sliding doors in there. eventually my first townhouse came along but that was a bigger project i did a lot of apartments and lofts and well so and what were people coming to you for i mean in the in the early so cheryl crow like what what what was the what what did she need done she needed to turn this long loft space that was pretty dark into a home um and i think i can't tell you why she why she hired me.

18:11But I think that I was hungry and I think she liked the fact that I was available and I just finished school. So I was really excited about doing something unique and different. And so, yeah, I made this incredibly long line of sliding ceiling glass doors with friends of mine who ran a metal shop. And I did what I'd learned at Byerbunner Bell. I got like refracting glass and halo fixtures and put them down the hallway because they threw the light everywhere um and it was you know it's pretty simple and um but i was really lucky for that opportunity yeah and and and was she was she somebody that that created lots of lots of other opportunities for you in the in the future was there a network within that opportunity or Or did you?

19:06No, that was the only time I worked with her. She did at one point fax me on that little fax printer. Did she? A bunch of cello parts and asked me if I wanted to tour with her. Really? Yeah. I said, I think we got to slow down here. I don't think she'd ever heard me play, but that didn't go anywhere. But that was fun. I think I still have a stack. Although they're probably all faded, that kind of thermal paper. It's fun that she even thought of you for that, though, right? I mean... Yeah. No, that's the only project we did together. Okay. Okay. It could have been your performing career. Right.

19:45It could have been. It could have been. But that project was, interestingly, now that I think about it, it was included in the very first issue of Dwell Magazine. Really? Yeah. The very first. And you know who was on the page beside me? Itaro Sotsas. You're kidding. No. I mean, so look at you in such great company, right? It was very random. Just starting out. Yeah, I did not know, you know, like never heard of Dwell. Who knew that it was going to. Who knew it was going to blow up into this major sister publication to business of home today. Yes. Yes. It was a great start. Well, well done you.

20:29And did that press lead to people reaching out? Did people discover you from that? I think it always helps, right? It always helps to have something published. And especially when you're brand new, it's so helpful to be able to point to a really beautiful layout of one's work. And it definitely helped.

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21:58And so lots of small projects started to come your way. Was there a project that began to become a major turning point for you? Yeah, I think probably my first townhouse was a Brooklyn house. And this wonderful, one of my early clients decided to hire me based on work that she'd seen that I'd done, including my own loft in the village. And she said, if you can do this, you can do a townhouse. She had great faith in me. And it was a great start. I think Brooklyn, so this was like, let's think of years. This was about 2006, something like that. And the architecture, you know, the opportunities for restoring these beautiful old houses, you know, they were so much more affordable then.

22:55And so I did one and then I did another. And then I think the third house I ever did was my own. And that was during, definitely during the 2009 downturn. There wasn't a lot of work, and I was pregnant with my son, and I just indulged in this, like, you know, nesting idea. I just sat at the kitchen counter and drew and drew and drew and thought about, you know, how we could stretch our tiny little construction budget to do all the bathrooms we needed to do. And I, yeah, it was, I think that my, that that house that I did for my family was a really, really huge gift to my career. Because it also then supported my office.

23:45So we were on the fourth floor of that townhouse for many years. And I designed a room with a little sink for the coffee and a, you know, tiny, there were six desks in one room. and we maxed it out for about four years. You know, it took a while for me to realize that this lovely setup of working from home was actually sort of stifling in a way. At one point, people really didn't want to and couldn't, you know, stay longer than six o 'clock at night because that's when family time started. And there also just physically wasn't enough space. I was you know kind of bulging at the seams by the time I finally got us my own office outside of the house where we're still located but yeah that really enabled me to you know we took a much larger space in Gowanus and I think I had room for 15 or maybe something more like maybe 11 desks At the time, I thought, oh, my God, I'm never going to be able to use this space.

24:54And I was sure I was going to be renting desks to other architects. And very quickly, we filled the entire room. And then we broke through and doubled in size. And then you needed more space. Yeah, yeah, yeah. But when people ask about the size of the firm and how did you arrive at the size of the firm, I just say it's the amount of people we can basically fit.

25:23we grew into our own scale and but we can't go anymore that's it that's the next right we don't have the we don't have the room well and and did the and did the townhouses in your own home and i can't remember at what point you did what is now sort of the famous athena calderon townhouse i don't know when that happened for you but it it seemed as if your your deep understanding of of these townhouses in Brooklyn and elsewhere, what they could become and what you could turn them into just seemed to be what so many people recognized you for. Yeah, you're right. The townhouse continues to be a favorite here at our office.

26:09I mean, let's see, I've tried to describe what it is about these townhomes that is so, to me so appealing and I think there's something about the formality that just these old you know usually late 1800s houses have in terms of scale in terms of the you know the kind of beautiful formal stairs that lead to the front door um there's just this gracefulness that um that I love working with. But yeah, we do a lot of townhouses. We do probably at any given time, we've got about five in our office or six, maybe more. I mean, because they take years to finish, right? So I'm designing only something like four projects at a time, but they stick around and we see the projects, you know, well past completion because we do the furniture too.

27:07so you know I think we can save people a lot of time in terms of like first we listen to what their goals are with you know in terms of how you're going to live and who's going to be in what room and how you entertain and um but then I can really take that and organize you know organize the home pretty quickly and communicate it to our clients I think pretty well in terms of like this is the way and this is why and this is where the light comes and this is where you are in the morning and this is where you'll be at night and this is where you'll you know where your friends will sit so we had done a few and and i think i originally met her with another project actually she hired me to work on her loft and in the end she didn't end up purchasing this loft but she really liked the plan that i suggested for her and and then she moved on to the townhouse i was very sad when she let that townhouse go she didn't consult me about the townhouse go So I was a little taken aback by because I really, when I was, I was so happy there and I thought she understood that.

28:16Right. Right. I mean, and listen, and the Tribeca apartment is beautiful and a totally different, a totally different feeling. Yeah. And she wanted to clearly, she wanted to reinvent or reimagine. And she, she certainly, she certainly did. Yeah. But you also built quite a sizable interiors department and can really take the project all the way through, if I recall. Yes, we have a great interiors department here. And the best projects, I think, at ERA are the projects where we do complete interiors and complete architecture. and the reason I say that is that our process is so very much mixed up in terms of like the architecture and the interiors are just constantly talking to each other in the best of our projects in my opinion.

29:14So as opposed to some other classic models where the architect does a building and gets all the permits and even starts construction, perhaps before the interior designer comes in. I think the best process is really for the interior designers to sit with the client and with the architecture team and for us all to hear just like the genesis, the beginnings of these projects all together. It allows for all these creative minds to create something new and different. I honestly believe that I could only create a certain number of things. When you put me in the room with all these smart, fun, creative people who work with me, including clients, that's when we create things that are new and novel and different.

30:10It's all the ideas kind of gelling and pushing up against each other. And so interior designers have great ideas about how the building lives, the materials, the lighting. I find that some of my interior designers are the best actually at plans, at laying out how the rooms unfold. And so I just feel like these disciplines are not meant to be in separate rooms and separate phases. and it also makes for a really great experience for our clients. They don't have to start all over with a whole new design team. We've been getting to know them since day one. And by the time the construction is started, we're seamlessly moving into purchasing furniture.

31:01We don't have to get to know each other. They don't have to put on their design hat again and kind of explain who they are and what they're after and how they like to live. I find there's some design fatigue that happens by the time we get to construction for our clients. It's really nice that they get to just take a little break and be involved in construction and let the interiors team just purchase some beautiful things for them. So what's the design fatigue that sometimes sets in? Yeah, I mean, I think it's very real. There's design fatigue that we avoid. And there's also financial sort of shock that we can avoid.

31:42I'm curious. So we talk about inflation a lot and just how expensive everything has gotten. And many designers will express to me a frustration that because the furniture or all of the other things in the home have gotten so expensive that the client spends what they spend on the space and then is, to your point, maybe it's the fatigue. writing all the checks all the time, or maybe they don't want to spend at the level comparable to the space that they've just designed. And I'm wondering, does that come up for you, or how do you sort of manage that conversation? So here's this beautiful townhouse that you're building, and here's the level of furnishings that we would imagine are going into a space like this.

32:42And our rule of thumb for this size space is roughly X for furnishings. I mean, how do you have that conversation? Well, I usually have that conversation before we're hired, honestly. I mean, I hope that for everybody. I hope that anyone who buys a house knows what they're getting themselves into financially. And so, I know when it's tight. I know when it's impossible. But when it's tight, when it's like, I think you can barely do this thing you want to do. I will often, we have strategies for, and we know it from the very beginning. We're not going to suggest that we rebuild the entire staircase because it's a little bit crooked.

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33:29You know, like we have, we might, but we'll talk about these choices that can be made that will make, you know, that in the context of the home you want to have, which is meant to be really comfortable and a certain amount of history, a certain amount of imperfection, that like some of the things aren't worth the enormous amount of money that it would take to rebuild them to look very similar to the way that they are just because they're a little, a little cant or a little, you know, like a little imperfection. So, part of my love for old things and for historic things is I really do love a little bit of imperfection.

34:09I do. I like things that are a little bit jagged and show that they've been loved or been worn or been lived in. And so I think that I can oftentimes sort of coach people into understanding that that's not worth spending your money on because it's actually beautiful, even in its like kind of worn state. So the other issue that I'm wondering if this comes up for you, I spoke recently with an owner's rep who works with a lot of wealthy clients who have multiple homes. And he sometimes is helping to coordinate hiring the architect and the designer and all of that, but also is just sort of making sure everything goes smoothly and money is well spent and all of that.

35:05Is that showing up in your world, owner's reps, in a meaningful way? Yeah, definitely. we just actually recommended that one of our clients get an owner's rep because we recognize that they just it just seemed a little overwhelming for them and so we recommended somebody that we'd worked with successfully in the past and it can be enormously helpful on these complex projects so this is a large estate that we're working on with multiple buildings and it's just all a bit much Even one, you know, it's a lot when people have families and jobs and other things going on to add these enormous projects to their lives.

35:48So, no, I mean, owner's reps can be incredibly helpful, definitely, just in terms of organizing the projects, you know, making sure that clients are paying attention to decisions that they're expected to make and that kind of thing. Yeah. Well, so that's great that you have a relationship and actually are recommending because I mean, sometimes the worry is, oh, is this extra person going to somehow come between the relationship with the client or slow the process down or that sort of thing? Right. Yeah. Oh, I don't want to give project managers a bad rap. I'll tell you there I think I think in the past when projects have gotten really complicated and clients have added a project manager to the team sort of mid complication that's not ideal because I think that then this person who was hired to kind of solve the problem needs to flex his or her muscles and kind of make a, you know, just makes a big to-do out of getting things back on track or something.

37:02And that can be, I've found that to be pretty disruptive. I think it's much better that like when we recognize as the architects that this is a little overwhelming and let's bring somebody in and fold them into the team, it's worked out much better. So we try to be wary of that. And even at the beginning of a project, if we sense that a project manager is going to be helpful, we'll suggest it before we even start.

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38:18Coming back just briefly to the size of your firm. So we know that the office is at capacity, so it can only be this size. But where did you land with that? So how big is the firm now? And obviously it's bigger than you had ever thought it would be, I'm assuming. It is bigger than I thought. But, you know, I think, I mean, we could squeeze in more bodies, I'm sure. If we had to. But we're, you know, we're currently at 24. And I think we've been as big as 28, maybe 30, very briefly. And that's max. That's just, that's a lot of people. And I have to, I just have to right now tell you, there's no way I could be working with so many people without the great help I have from my senior associates.

39:12So we figured out a way to work with this many people, but somebody that has worked with me in the past who helps architects sort of, helps architects with the business of architecture, he told me, you know, it's really not good to have more than 10 employees per partner. And I was like, oh, I've got... A little late to give me that advice, pal. Wait a minute. I've got 30 employees. So I think there's something to that. I mean, and the only reason that I can have 24 or 28 or however many we, I think it's usually around 26, something like that, is that I have, you know, three incredible superstar senior associates who helped me run the business.

39:58And that's been a game changer in terms of freeing me up to not just be dealing with personalities and teams all the time. And actually, I can focus and do architecture as well and design. So, yeah, the size, I think, is as much as the room can handle, but also as much as we can bear as, like, four senior designers running this business right now. Right. Who all, I'm assuming, to your point, want to still have a hand in doing architecture. Yeah, exactly. We all do. Yeah. Right. Right. So the studio is broken into a few, the larger, the entire office is broken into smaller studios. We have three studios and they work together all the time.

40:52And I think that's fairly common for offices of a certain size. But it wasn't obvious to me. You know, somebody has to suggest that to me. And it works really well. It's like these little teams, they all get to know each other and they know who does what best. And so we sort of have three little offices within our office. And so as a result, how many projects can you or are you managing at any given time? Honestly, I haven't counted recently, but over the years I've come to realize it's usually somewhere around 30 active projects. And it's mostly because, as I said earlier, I'm designing something like four projects actively, you know, in schematic design or early design development.

41:43That's like, that's as much as I can kind of handle. But then they stay in the office for two, three, five years, you know, depending on the size of the project. And is that one of the harder things about helping clients to understand just how long these projects take and also keeping them merrily engaged in the process over those years? Well, as I said, I think it's really important to talk about timeline early on. And the longer I do this, the more experience I have, the better I am at preparing people. There are often surprises along the way. And I'll even mention that when I'm getting to know a potential client.

42:29So we'll say, I think, you know, most of these projects take X, but it's entirely likely that something's going to happen that's going to take X plus Y. But there are times when a regular check-in is not obvious because we don't necessarily have so much to share. We're like waiting on an authority. We're waiting on a permit. We're waiting on a soils test or whatever it might be. But it's important even during those times to just regularly touch base with clients. That's, I think, the time when people can really lose it, when they don't hear from us. So, really good communication is hugely important throughout.

43:08And so, I'll usually prepare our clients when they're just asking how we work. I'll say, we're going to be meeting with you every three weeks for a very long time. and between those three weeks we're going to touch base with you and talk about what we showed you you know um in that previous meeting so we are in touch with our clients you know many times a month um yeah and then we're at construction sites every week you know for the year and a half plus that something's under construction so it's a lot of time together i think um i've heard of architecture firms, some people who work with me have come from firms where the architect meets with the client, learns the program, learns the budget, all that, and then goes away for several months and comes back with a nearly completed design.

44:03And that's just not our process here. It's a very personal process. We show our clients options. We get to know them. We want to see what they love and what they know and how they live. And then, yeah, we pretty much always show our clients two or three options for everything. So we need their input and we communicate with them all the time. And have you gotten really good at figuring out who you're going to want to work with over all these years and sorting through who is going to be the good, who's going to be the good client? and who isn't?

44:51I don't know. I think for the most part, we have really, really good clients. Really, really good clients. No, we do. I think it's because we're in Brooklyn. Ah, okay, there you go. And the Brooklyn people, they're just the best. I don't know. We're not like, we don't have a shiny office on Madison Avenue anymore. So you're not attracting that crowd. I think we're not. I think we kind of attract a lot of people who, I don't know, good values. I don't mean to be judgy, but, you know, like there's not a lot of difficult personalities in this office. This bit about as an architect, as a design professional in general, working with people, working for people, it's so important to like enjoy people and to, to be a bit of a people person, I think.

45:47And so in, when you ask me about, am I getting good at sussing up a good client? I'm also, I think I'm also part of it is sort of matching the client with the right team in my office too. So there are, you know, certain clients who will do better with, you know, One architect who is awesome and another client who's going to be, I just think they're going to get along really well with that awesome architect. But there's personalities. There's a lot about how people like information presented to them, how quiet they are, how much engagement they want. All those things are important to try to suss out.

46:37To be sure. And this leads me to the question around education. And so often when I talk about, oh, I wish they taught this in school or I wish they taught that in school, I feel as if, and I don't know how you would or how you do, but I feel the people skills part is really important. and I'm not sure that everyone comes out of architecture school with a good grounding in that. Yeah. Right? No, I think you're absolutely correct. But, you know, I'll also say there's so many different ways to be an architect. You don't have to be the person who answers the phone and goes and meets somebody who's, you know, trying to be the person who meets potential clients.

47:31There are a lot of people in my studio who just love the part that they do, which is incredibly important, which is more head in the drawings and hands on the drawings and really thinking hard about all the stuff that makes buildings good. So I do think that it would have been nice if somebody had ever mentioned in architecture school that a big part of your job, especially if you want to be independent and have an independent practice, is getting to know people and trying to be a sensitive person. I don't know how they would have taught it, though. You're right. Well, it's complicated. But it wasn't even mentioned.

48:18It never came out. Maybe. Well, exactly. And that's part of my fear in all of this is that much of what you're actually going to be encountering once you get out there isn't talked about enough. And even the ability to, and I know we have to find another word for it, but the ability to sell and to convince people to want to come along with you on this journey and to embrace your ideas or at least the beginning of them and see how it gets filled in along the way. I think the other part, and one of the things that I worry about with this next generation coming up, and you were talking about going to the job site every week.

49:07It's a very in-person job. You're showing up in all sorts of places all the time. It is hands-on. It is not, I mean, and to your point that you were just making, maybe for some, there is still the job where you can just be in front of the screen and the office or your draft or whatever. But for most, and this applies to designers as well, it's in person. It's out there. It's your going here, going there and materials and job sites. And that's essential. Well, it's good because you can't replace that person with AI, can you? Well, and look at you for going right to the AI conversation, because yes, let's focus on the things that can't be replaced.

49:58No, but I do think, I don't know, you said you worry about that for future generations. I think that's actually very hopeful. I think that like, focusing on the fact that this is a very social, you know, socially responsible, but it's a very interactive career, working for people. Yes. and and i like that i like that you can't just sit behind your screen all the time but i also i honestly do think i i i think it's important to mention that you don't have to be the person who's out there talking to a bunch of people you don't know all the time right you know to be a great architect you don't well no and nor do you have to be the person whose name is on the door and right you don't have to start your own firm and you don't have to take on all of that responsibility right and there's some beautifully gorgeous reclusive quiet you know artists in the world who make beautiful buildings so yes there's all sorts of ways to do this thing right an important lesson so in conclusion what what are you thinking about ai what how is ai showing up in terms of either the back office or the the design process is it is it creeping into your world more and more?

51:21And if so, how? Not in any, like, scary way. And I think our job is going to be not yet, I hope. I mean, I just have sort of funny anecdotal stories. But as far as like, meaningful answer to your question, I mean, I sometimes clients will show up with a funny little AI generated sketch, you know, well, this is how we could make a two story closet with the staircase. I'm like, but that staircase is like, you know, it doesn't have enough treads. It's like you're landing, you know, there's no code. There's no like, there's nothing. Yeah. It doesn't match code. Yeah. This looks terribly dangerous.

52:03Those are the anecdotal kind of silly ones. But, you know, the real stuff that I'm excited about is some of the parts of my job that are hardest for me to find time to do or some of the business things. So, I lean heavily on wonderful associates who analyze numbers for me, and then I get the summary, and we look at it, and we think about the year ahead, and we try to figure out where things are going and all that. But, you know, I've got all this data, and I do think, I was just today thinking about, like, wow, what if I fed all those executive reports into, you know, a thing and made a press out of it.

52:47Like, I'm going to go do that, but I can now, right? And I think that could be really helpful for me as, you know, the woman who doesn't have a lot of time to really think about this. But I could look at, you know, I could look at 10 years of numbers. Yes. In a different way, you know. And so, that kind of stuff is exciting to me um and we do use we have been dabbling in some renderings and it's been helpful so feeding we feed all of our good ideas in a certain way and comes back with like the lighting figured out you know we do the 3d model we do the right all the design work and it comes back with like a perfectly lit realistic corner you know that's really helpful and powerful um but as far as the future of AI and architecture, I can't imagine our clients being even slightly as happy as they are after working together as closely as we do for three years with an impersonal solution coming from AI.

53:58That just, there's no way. The amount of decisions that we make together and that we talk about. It's just such a human and social experience. And as far as sort of dream project for you as we close out, I mean, what are you longing to do? What's the dream project you wish someone would call you and hire you for? Oh, boy. I hate to sound so self-satisfied, but we have the... Oh, we have them already. We have them already. We're doing them right now. We're just starting this project that is so exciting. Really? It's a performance space in New York City, and it's like an acoustic space, and I probably can't talk much more about it, but it's something that hasn't been done before, and it's a dream.

54:59I've said this not often, but I have said it, and I totally believe it, that we can do anything in this room. Like, there's so much talent and so many smart people that we come together and we just did our first hotel. It opened two months ago, and that was like a massive learning experience. And I could never have done it without, you know, the accumulated knowledge that came from all of their work before they even came to me. But, you know, we're doing this new project that none of us have done. And we're calling my dear friend who became an acoustician after architecture school. And I'm leaning into, you know, how would it sound if you made music from the audience even in this room, you know?

55:43And it's in New York City. So there's all the stuff I love about the city that we're, you know, thinking about. So I don't know. I'm lucky. I'm a very lucky woman, honestly. It's good. And New York City is the best city to be an architect, in my opinion. I don't know. There's such a variety of projects that come into our office. So, yeah. You can cut this whole thing out because I feel very self-conscious. No. And listen, born and raised New Yorker, I'm always happy to hear someone talking so fondly of New York. So, you know, I appreciate it. And I know Chicago is always trying to compete, you know, on the architecture front.

56:25Whatever. With their little boat tour of architecture. I get it. But yeah, I think we all know the truth there. But I appreciate that very much. Elizabeth, I want to thank you so much for making the time to speak with me. It's been a pleasure. It has been. You know, it's fun talking to you. Thanks for listening. If you'd like to keep up with the latest design industry news, visit us online at businessofhome.com. where you can sign up for our newsletter, browse job listings, and join our BOH Insider community for access to online workshops, a free print subscription, and much more. If you have a note for the podcast, drop us a line at podcast at businessofhome.com.

57:09If you're enjoying these conversations, please leave us a review on Apple Podcasts. It helps others to discover the show. This show was produced by Fred Nikolaos and edited by Michael Castaneda. I'm Dennis Scully. Thanks again for listening. and I'll see you next week.

From the publisher

A graduate of UC Berkeley and Columbia with a focus in historic preservation, Elizabeth Roberts had an impressive career before she started a firm. On her own, she’s become famous for her reinventions of Brooklyn townhouses—including the Cobble Hill project that helped make Athena Calderone a star. On this episode of the podcast she speaks with host Dennis Scully about how starting small let her only take on work she really wanted, why her office takes on interior design as well as architecture, and why her life’s mission is to find new uses for old buildings. 

This episode is sponsored by Loloi and Kohler

LINKS
Elizabeth Roberts Architects
Dennis Scully
Business of Home

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