Subway vs Quiznos | Putting Subs to the Test | 5

2 Aug 2023 · 36 min

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Business Wars: Subway vs Quiznos - Episode 5 Summary

Podcast Overview Title: Business Wars Host: David Brown Description: Business Wars delves into the fierce competition between major brands, exploring the motivations and strategies of the companies and individuals involved. This season focuses on the battle between Subway and Quiznos to dominate the sub sandwich market.

Episode Synopsis In this episode, David Brown and guests Josh Scherer and Nicole Inayati from *Mythical Kitchen* engage in a taste test to determine which sub sandwich reigns supreme: Subway or Quiznos. The discussion revolves around the preferences, marketing tactics, and culinary techniques that define each chain.

Key Themes

  • Sub Sandwich Preferences: The hosts share personal anecdotes and preferences regarding sub sandwiches, debating the merits of each brand's offerings.
  • Taste Test: A live taste test compares specific sandwiches from both chains, revealing insights into flavor profiles and customer satisfaction.
  • Culinary Techniques: The discussion emphasizes the importance of bread quality, ingredient ratios, and sandwich-making techniques.

Guests Introduction Josh Scherer and Nicole Inayati

  • Background: Hosts of *Mythical Kitchen*, a YouTube channel and podcast exploring food-related topics with a comedic twist.
  • Food Philosophy: They discuss the artistry of sandwich-making and the balance between comfort food and culinary creativity.

Taste Test Breakdown Quiznos Offering

  • Sandwich: Peppercorn Steak on jalapeno cheese bread
  • Review Highlights:
  • Flavorful meat, though somewhat homogeneous.
  • Noted for having a pepper bar that enhances customization.

Subway Offering

  • Sandwich: Tuna with provolone cheese, loaded with vegetables and sauces
  • Review Highlights:
  • Combines nostalgic elements and a mix of flavors that appeal to comfort food lovers.
  • Criticized for odd combinations, such as mixing fish with multiple sauces.

Key Discussions

  • Marketing Strategies:
  • Subway's "Eat Fresh" campaign and its impact on consumer perception.
  • Quiznos’ memorable yet bizarre advertising tactics, such as the Sponge Monkeys.
  • Culinary Techniques:
  • Importance of proper ingredient ratios and techniques in crafting a sandwich (e.g., toasting, layering).
  • Debate over the accessibility of good homemade subs versus professional offerings.
  • Regional Variations:
  • Exploration of different terms for sandwiches like "hoagies," "heroes," and "grinders."
  • Discussion on the cultural significance of local sub shops like Wawa and Thundercloud Subs.

Conclusion Final Thoughts

  • Both Quiznos and Subway have their unique strengths and weaknesses in terms of flavor, marketing, and customer experience.
  • Personal preference plays a significant role in the perception of each chain, highlighting the subjective nature of food enjoyment.

Production Credits

  • Produced by: Kelly Kyle, Peter Arkuni, and others from Wondery.
  • Sound Design: Kyle Randall

Recommendations for Future Listening

  • For more on culinary debates and food culture, check out *A Hot Dog is a Sandwich*, hosted by the guests of this episode.

Closing Note This episode of *Business Wars* showcases not just the battle between two sandwich giants but also the broader implications of food culture and consumer choice in America.

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Transcript

Automatic transcript. May contain errors.

0:06I'm David Brown and this is Business Wars.

0:30Can you remember the last time you had a bite of a sub that was just right? Whether you prefer your sandwiches hot instead of cold, mayo over mustard, turkey rather than ham, when you get that perfect combination of ingredients stacked on top of each other and nestled into that warm, fluffy sub roll, it's the ultimate chef's kiss. Getting hungry just thinking about it. We spent this season of Business Wars with our mouths watering as we dove deep into Subway and Quiznos and how they stack up on the world stage. So in this episode, we decided to put their sandwiches to the test. Today's guests are no strangers to a good sub, or taste test for that matter.

1:07Josh Scher and Nicole Inayedi are hosts and kitcheneers on the YouTube channel Mythical Kitchen. It's a spinoff of the popular YouTube channel Good Mythical Morning. More than 2.5 million subscribers tune in to see the pair recreate fast food dishes with a twist and cook up some unlikely pairings of their favorite treats. Josh and Nicole also host the podcast A Hot Dog is a Sandwich, where they have spirited debates over the food we love. Today, they're here to share their thoughts on sandwiches and maybe hot dogs, too. They've also got a taste test up their sleeve, where they'll be biting into some Quiznos and Subway sandwiches to crown a winner once and for all.

1:44So grab a plate, because all that's coming up next.

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4:05Josh Sherr and Nicole Anaity, welcome to Business Wars. Thanks so much for having us. Thanks for having us. I've followed Red and Link on Good Mythical Morning for longer than I care to admit. And I can't believe that they started like, were you guys around at the inception? We were not. We came a little bit later. Josh, how long have you been under the mythical umbrella now? Officially, I've been here for like five and a half years, but I did produce my first video with them when I was like kind of fresh out of college about seven years ago. That was the Will It Burger video. So I've been around, but not since the inception.

4:36I came around four years ago. So yeah. What's the deal with good mythical morning and the whole mythical thing? Our kitchen is mythical because we have done, Nicole, think about this, so many things inside that kitchen that nobody else in the world has ever done before. That's very true, yes. We've turned a giant bag of tater tots into a whole edible fried bowl to fill a gallon of chili with. We made a 15-foot burrito that one time that you were swinging a bag of cream all across it just trying to cover it. Calling myself the cream lady, that's correct. We broke the unofficial world record for longest cheese pull.

5:09I don't care if Guinness won't ratify it. We did it. We pulled a quesadilla 11 feet in the air on a stepladder. So we've done a lot of things in the kitchen. This is beyond mythical from the sound of it. I have to ask about the fancy fast food segment since I'm a huge fan of fast food myself. Tell me about it. Yeah, so that was probably the first real kickoff event that launched Mythical Kitchen, which is our separate spinoff from Good Mythical Morning. And it answers a very simple question of what if you made a Big Mac or a gordita or a stuffed crust pizza with the best possible ingredients in the world?

5:41So we're talking buffalo milk mozzarella. We're talking about fresh white truffles. For the Big Mac, we made special sauce out of uni from Santa Barbara that we harvested ourself. So it was really fantastic. and yeah, we've done, gosh, maybe 50 plus episodes of that now and we've still got way more to do. Was there a time when the original was really better than the sort of more expensive version? Was there a time? Okay, so there was one time, but I don't blame us as cooks. I blame whoever dry aged the steak. Oh my gosh. We tried to use like a dry aged porterhouse to make an In-N-Out double-double and everything looked incredible and when we bit into it, we thought it was gonna be the greatest thing we ever tasted and the beef was definitely rotten.

6:21and so I don't blame us for that but we're not all 100 % successes and we don't portend to be. No, that's true. Do either of you have favorite sandwiches? Because after all, that's why we're here. Of all time? Of all time. Yeah, let's go with of all time. Okay, there's a recent one that I'm high-key obsessed with. It's from a deli called Uncle Polly's and it is a crowd favorite especially in Mythical Kitchen. We get the Cousin Bobby. I actually have the ingredients right here for it. It is the Cousin Bobby spicy soppressada prosciutto, fresh mozzarella, lettuce, and house-made Calabrian chili spread.

6:56I also add avocado to it. That sandwich is redonkulous. It is the best sandwich I've ever eaten in my life, and they do such a good job. I'm such a fan of wet sandwiches and also a huge fan of Mexican food. And when you think of Mexican wet sandwiches, there's a sandwich called a torta ahogada, which means a drowned sandwich. and so it's a super crusty roll from Guadalajara called a birrote and then you cut that open, fill it with crispy fatty carnitas, put some fresh raw or pickled onion on it and you like drown it in a spicy chile de arbol sauce and it is just delicious and spicy and fatty and crusty and it's my favorite thing about all the best sandwiches into one.

7:36Oh, wow. You make me feel so pedestrian. What's your favorite? I love a good sandwich, but I don't really go for all the extras. I like a lot of salt and pepper. I like a lot. I'll take some garlic. You know, I tend to think of sandwiches as comfort food primarily. I'm not really picking out the flavors in a connoisseur like that. I think that all magic is just science that hasn't been explained yet. I love that. When you talk about sandwiches being comfort food and the fact that, you know, you're not noticing all the flavors you actually are. You just don't know it. So, right. You said you love fast food.

8:13The reason fast food is so good is because it's scientifically tested and you have literal flavor scientists who are out there sourcing different paprikas from different parts of the world to see which one initiates a different sort of emotional response inside your mouth. So when you're eating that chalupa or that Philly cheesesteak from Jersey Mike's, you may not be thinking about all the flavors, but they were. And you're tasting them. You might just not know it. You got to settle something for me here. I was recently up on the Jersey shore and I went to this place called Wawa. Perhaps you guys have heard of Wawa.

8:44Oh, of course. Yeah. Now, these guys are, I mean, they have quite the footprint in the Philadelphia sort of mid-Atlantic area, right? But they call them hoagies. Hoagies. There's an accent there that I can't quite get down. Ho. Hoagies. The hoagie. You have to scoop your jaw lower. Hoagie. Go to Wawa and get yourself a hoagie. All right. So give me the difference between a hoagie and a hero. there is absolutely none there is zero zilch not a hero is a new york city yeah term right correct and a hoagie is very much a philadelphia term you you can talk about grinders you can talk about subs uh i would even throw the term po boy in that that's another sandwich that's a wrong role amen yeah they're all the same but also the regional differences and the reason people get so worked up about them like that's half the fun that's a big thing for me um like so we talk about hoagie specifically my family is from allentown pennsylvania i have which is outside of i mean not just outside of philly you know about an hour and a half two hours away uh but like i grew up with the term hoagie in my lexicon and so i was calling everything that despite growing up in southern california but to me a hoagie is on like a soft italian amoroso world right oh i see and i'm thinking about like deets and watson brand capicola i'm thinking about um Cooper Sharp American, two incredible Philly products.

10:06And so I have all these things in my mind. But that said, you take away the Capicola. You take away the Cooper Sharp. You can even get a non-Amaroso, not Italian roll. And it's still a hoagie by all definitions, right? So we have these like stereotypes, these archetypes in our head, but they don't necessarily have to fit that to still be within the definition. Well, now here's an archetype shattering observation. I don't know if you've noticed this, but I've come across folks who said that they wanted a Subway sandwich. And they were not talking about Subway, the shop. They were using it as a substitute for submarine sandwich, which is what people used to say.

10:42Of course, they shorten that to subs. And most people just say, I want a sub sandwich. But I've heard especially younger folks say, I want a Subway sandwich where there's no Subway nearby. Well, we can go to Jersey Mike's or we can go to this other deli or whatever around the corner. Have you noticed that? Or is it just something that's happening here in Texas that we need to alert the authorities about? I've noticed it. I mean, me and my friends, we just say, let's go get a Subway sandwich. And we mean a Sub sandwich. Do you really? Yeah, yeah, yeah. It's because Subway is just so iconic. It has that iconicism.

11:10When I think about like where I grew up, I mean, Subway was the sandwich you would get. It was on every corner. It was almost like Starbucks level. Just the amount that you would see it plastered on walls and stuff like that, the ads and stuff. They were the only things that we saw in SoCal. So it was pretty iconic. Very interesting. My most radical political belief is that Subway should be nationalized and turned into a public resource, like a utility. Like I think Subway should just be like clean drinking water is to hydration as Subway is to nourishment. That's an interesting comparison with clean drinking water and a Subway sandwich.

11:45Subway is like the lukewarm drinking fountain of the sandwich world, which like you're great. You are grateful to find one when you're thirsty. That's right. But you're not going to enjoy it, you know, and they're kind of just everywhere peppered in between. Are you skeptical about that, Nicole? Because I am. I'm shaking my head up and down. What would you say is the perfect Subway sandwich? I guess this gets at the core of it, right? Because, you know, Business Wars, we were focused on Subway versus Quiznos. And I know that there was a similarity. They both had that sort of long shaped bun and meat inside.

12:21And these days you can get your Subway, you know, heated up the same way you could with Quiznos. But it seems like the barrier to entry is so low. When you're talking about, you know, a piece of, you know, submarine-shaped bread, slice it, put on some mayo and some mustard, put on some cold cuts in there. And are you good to go or no? Yeah, I mean, not everything needs to be at such a high level. Sometimes just a simple sandwich with two or three things on it does the job. It doesn't always need to be like this higher art form, even though they are sandwich artists at Subway. They don't necessarily need to be this crazy, ostentatious, in-your-face food.

12:58Sometimes you just need something to hold you over till the next meal. It doesn't need to be this crazy production. It doesn't need to be this insane drama, salt-based style. Sometimes you just want a sandwich made by someone other than yourself. There is something to that, and it almost goes to the question of what then does constitute a sub sandwich, and can anyone do it? What do you think, Josh? I mean, I think anyone certainly can make a sub sandwich. I will say most people make bad sub sandwiches. Like I think I understand. Yeah. Like I understand that subs don't have to be these big, crazy, ostentatious productions.

13:32They can be comfort food and simple, but they need to have some sort of technique within them. Right. I fully believe this. I fully believe this. A little bit. Like if you are making a sandwich, if you go to the store and you try and get like a big, long French roll and you just cut into that cold. And if you're not layering on the proper amount of condiment to meat, to cheese, to vegetables, to pickled vegetables. The ratio thing. The ratios, right? They're going to turn out bad. If you're not wrapping it in paper and slightly compressing it to give yourself an even bite, it's not going to be good.

14:04Yeah, but I don't see myself ever buying a bread like that at home. I'm just going to use sliced bread when it comes to sandwiches. I don't make subs at home. You don't make subs at home. I don't make hoagies at home. That's what I'm saying. Not everybody should make subs at home. You should leave it to the professional sandwich artists or leave it to me because I'm very good at cooking. Now, wait a minute. You are very good at cooking, Josh. Do you really believe that people shouldn't make sub sandwiches at home? Isn't that where they got their start? It is. It is. And I do believe people should think more about the sub sandwiches that they make at home.

14:31And I'm being dead serious here. It's like when people make burritos at home, they're like, why won't this tortilla stay together? It's like, well, because you're probably not griddling it like they do inside of a restaurant. It's a technique-based food is what you're trying to see. There's technique in sub-sandwich making. Correct. It's very technical, and we need to respect the artisans behind it. Now, you mentioned the bread, and I totally understand that there's this theory that, you know, the kind of water that you have in your bread will make, you know, a bagel, a bagel, or not a bagel. And I've heard a lot of folks from L.A.

15:02and New York argue about this. Do you think it comes down to the water that's used in the bread? Is it the style of bread? Is it about the bread when you get down to it? I think the bread is 50 percent of the sandwich. Agreed. If not more. Yeah. If the bread isn't done well and if it's not done right, then it doesn't really hit. You know, it doesn't hit that spot. So like you were saying, if it's not toasted right or if it's not, you know, heated up right or it's not cut the right way, it diminishes your sandwich eating experience. Yeah. If the bread is too soft, then the sandwich is going to fall apart.

15:33Yeah. The sandwich is compromised. But at the same time, if it's too hard, because there's a lot of new school artisanal, you know, everything is these crusty sourdough baguettes. And you try and bite into it and the whole sandwich scorch out the back half because your teeth can't cut through. So there's this like beautiful middle ground in a good sub role. That's true. Where it's crusty enough to give you character, but still soft enough to let it yield to the fillings. And it's a beautiful marriage. That's right. Well, now that everyone's nice and hungry, we have to take a short break. Let's call this a sandwich break, shall we?

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18:08Welcome back to Business Wars. Our guests, Josh Shear and Nicole Inaidi. They're both kitcheneers on the YouTube channel, Mythical Kitchen, and hosts of the podcast, A Hot Dog is a Sandwich. I have to ask what you've got in front of you there, Josh and Nicole. These look like pretty tasty sandwiches here. I am so glad you asked because I have my favorite sandwich from Quiznos, which to me is the superior sandwich chain. I think it was the best national chain and it's for five words. Nicole, you know what they are? Wait, do you want to say it with me? On three, one, two. They got a pepper bar. And that's all you need to know.

18:43That's all you need to know. Do they all want me because they told them they got a pepper bar. I have the peppercorn steak sandwich from here. It is a very, very simple sandwich. It is on jalapeno cheese bread. No, this is just cheese bread. They forgot the jalapenos, and that's fine. Nicole, in here we have Black Angus sliced steak. Wow. The Black Angus is the most common cattle breed in all of America, but they sliced it up and put it in here. Melted provolone cheese. Okay. And then tangy peppercorn sauce and sauteed onions. Wow. It is very simple. So these are Quiznos that you guys are holding right there.

19:18Yes. Yeah, this is Quiznos right here, and this is my favorite thing. Am I allowed to eat it now? All right. One, two, three, go. Oh, Josh, you went for yours much quicker, I noticed. And Nicole seemed to have some questions in her eyes. What are you thinking, Nicole? Well, it's really delicious. I do enjoy the size of it in my hand. I also think that their flavors are really complementing each other. I will say it's a little homogenous, which sometimes sandwiches can be. I'm not always looking for homogeny in my sandwiches. and one little pop, a little zing, a little fun. I'm not having that much fun with this one, Josh.

20:01I can't control how much fun you do or don't have while eating a sandwich. I'm having so much fun. It's good. I mean, it serves its purpose. It's a good sandwich. Open it up. I'll tell you the thing that I love about it is their quality of meat, to me, is significantly better. Like, when you go to Subway, right, all of their meat has this sort of, there's been, like, chemical emulsifiers added to it, and they're all blended. To me, walking into a subway, it smells like somebody just washed a dentist's office with bleach. Why do you say it like a bad thing? It means it's sterile. You don't want your dentist's office to be sterile?

20:34Shady. So there we have the Quiznos. And it sounds like Nicole was less enthusiastic than Josh, which is no surprise. No surprise, really. Because Josh's was your choice, right? Yeah, Nicole, do you taste that little peppercorn on the back of the palate right now? No. You don't get the lingering peppercorn? It is completely dissipated. Your palate is hopeless. My palate is hopeless. Your palate is hopeless. Oh, my gosh. Where is your lingering peppercorn? My gosh. All right. Not in my mouth. Let me say that much. But shall we talk about my sandwich now, Josh? Yeah, I think I see a Subway over there.

21:06Is that what that is? All right. So this is my iconic Subway order. Now, it's going to be a little controversial, but what's a podcast without a little controversy? Okay. So this is a wheat bread toasted with tuna and provolone cheese. Add lettuce, cucumber, pickles, onions, a crap ton of banana peppers, a few olives, and a squeeze of Southwest sauce and onion teriyaki. Whoa. Let me paint a picture for you. It's the sauces that put it over the top for me. I mean, everything else seemed relatively, but wow. So I need you to imagine Nicole walking home from school in her gym uniform because she had gym last period.

21:49So she's just walking around in a gym uniform. And then she sees a subway on her way home. She loves tuna. You know she loves tuna melts, Josh. Oh, my God. And this is what she orders. Now, this is just pure nostalgia. But also sometimes I just crave it so intensely. They're tuna. Controversial, but damn delicious. And it's just so tangy. And the sauce is merry with the tuna texture. But you still get the crunch from all the fresh veggies. It's just, it's delicious. This is Frankenstein's monster. There's black olives clinging to banana peppers. There's teriyaki sauce, spicy mayonnaise, and fish on hot bread with cheese.

22:28Yes. You're either a genius or you're going to burn this world to the ground. Okay, let's go. Say goodbye.

22:37Dude,

Read the full transcript

22:42yum? No, not yum. What do you mean not yum? You're just being... No, no, no. No, no, no. No, no, no. Nicole. Josh. There are olives, teriyaki sauce, fish, and cheese on this. Okay, what's the problem? And like, we make the weirdest food combinations in the world. I don't think you can find one weirder than that. Did you hear the words that I said? Why are there banana peppers and pickles? They're the same food. They are so not. They're both just pickled. Oh my gosh, they are not the same food. If they were the same food, they would be in the same container. That's hilarious. When was the last time you had a Quiznos, Nicole?

23:20Like maybe 10 years ago. Okay. Yeah. And now, Josh, when was the last time you had a Subway? Oh, probably six weeks ago. Oh, is that right? No, I eat Subway all the time. Uh-huh. Well, you know, I wonder if the ability to make weird combos, Nicole, is part of the appeal of Subway. Totally. I think it's so much fun. It's like you walk in and you're like, I am the sandwich artist as well. I can put whatever I want. I can put it on a flatbread. I can get it in a bowl. I can choose my own bread. There's more than one bread option. How exciting. I feel like an artist when I get in there. You've just opened up something, though.

23:59You said you can get it in a bowl. If you can get a sandwich in a bowl, is it a sandwich still? No, it's not. But I guess I'm just talking about the beauty and the options of Subway. Have we not settled the whole debate around subs and bread? Does it not just come down to you get rid of the bread, you don't have a sub. You got a bowl of something. David, I just got told on. And that's fine.

24:23I love it. I love it. I have to ask about the hot dog. Is it a sandwich? Have you decided whether or not the hot dog is a sandwich? Because that may help us here. Well, I'll tell you what. So we embarked on a bit of an odyssey where we talked to a historian, a professor of philosophy, a hot dog business owner and then a lawyer about whether or not a hot dog is a sandwich. And we came up with pretty inconclusive thoughts. I know in my heart that a hot dog is a sandwich. Yeah, I agree. I used to be on the other side, but now 100 % hot dog is definitely a sandwich. It's leavened bread with a filling that is eaten for sustenance.

24:59And I think we have a legal and moral imperative to classify it as a sandwich. That's right. Well, what about these sandwiches here? Were they the best representation of the franchise? What would each of you say? Or is there something else people should try if these weren't really hitting the spot? The Subway sandwich I chose was absolutely the perfect sandwich to represent Subway. And I will not be taking any questions. I'm just kidding. Tuna with meatballs and pepperoni and a little bit of mustard on it. I'll say Quiznos does have more traditional subs. The one that I got is kind of like their iteration of a Philly cheesesteak.

25:32They also have great seasonal items, Nicole. Like their prime rib melt is fantastic. They recently did a kimchi cheesesteak. I love that Quiznos, despite being forced to go bankrupt, is still out there innovating. With what money, I don't quite understand. But they're doing it, Nicole. But I do think this is the best that Quiznos has to offer. Very interesting. All right. So some final thoughts. Nicole, did Quiznos exceed your expectations or no? Not really. I mean, for what it's worth, it was yummy and the bread was delicious. The filling was good. but it just doesn't have the same appeal as Subway does, unfortunately.

26:10Josh, well, what about Subway? Did Subway convince you or Nicole? Nicole convinced me that she will pay for the sandwich's creation in another life. But no, I am heavily swayed by the fact that when you walk into Subway, you are your own god. And I think that is actually the gift that Subway gave to the world. I think there's no Chipotle without Subway. I think what Subway did is incredible. I just also happen to think that their food tastes like it should be free. Their food doesn't, it tastes like you shouldn't have to pay money for it. I don't know how to explain it better than that. Hence the public utility suggestion.

26:45All right. All right. So I have to remain impartial, alas. But now that you've each tried both, is there a way of coming up with a winner or no? I'm pretty fine coming up with a winner, Nicole. Togos. Togos. A fantastic regional California sandwich chain. Togos. All right. Now you've opened up a whole can of worms here. We always do. All right. So we have to touch on this because you have a lot of regional chains. And I know here in, I'm in Austin, Texas, and we have this place called Thundercloud Subs. And this kind of gets back to the Wawa thing. If you were a longtime resident of Austin, you ate Thundercloud Subs because it was Thundercloud and they're from Austin.

27:31And there are a lot of places like this that have these sort of regional chains that are beloved by a lot of folks who've lived in the area for a long time. And I'm curious if the locals really have what it takes to take on the Quiznos and the subways of this world. What do you all think? Well, I think everything starts local until it's not, right? That's the real interesting part. I mean, talking about Chipotle, it was a single Mexican restaurant started by a kid out of college in Colorado. You know what I mean? And then one day it was not. And it was, you know, one of the biggest restaurant chains and fastest growing we've ever seen.

28:07So I think Jimmy John's has had a massive, massive rise. We're seeing a lot of other Ike's. Ike's Love and Sandwiches, I think, does really great work. That's right. Firehouse Subs, I think, does a pretty good job. I love Capriottis. Capriottis does good stuff. But I still think our Messiah Sub Shop is out there. I think there's a single Sub Shop right now, Nicole, that has what it takes to become the next Subway. Should we see if we can say it at the same time? Do you have one? Because I have one. Yeah. One, two, three. Uncle Paulie's Bay Cities. That's fine. I think you guys have just proved the thesis of this.

28:42We're not going to get agreement on the Subway sandwich. I don't think so. We're going to take another short break, maybe finish up these sandwiches. More subculture when we return.

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30:06We're talking with Josh Shearer and Nicole Inayedi. The pair host the podcast, A Hot Dog is a Sandwich, as well as the Mythical Kitchen YouTube channel. Well, obviously, Subway and Quiznos have become institutions. We've already tested out the food, but each chain also crushed it in the marketing department for a while. Do you guys remember any of the Subway Quiznos campaigns from the 2010s? Maybe have a favorite? Five. Five dollar. Five dollar. I wondered if someone was going to say that.

30:42Yeah. I mean, that was the reason I ate so much Subway in high school. We were able to, like, leave campus senior year. And, of course, none of us had any money, but we were all, like, athletes. So we needed just a lot of calories to get us through the day. And so you'd spend$10 and you'd get two feet of sandwiches to get you through, you know, seven hours of track and field practice. I can only imagine. Yeah. And so I have probably eaten Subway more than any other restaurant in my entire life because of that. But Quiznos had a really big I'd call it like the advertising movement. Yeah. You're not talking about those weird monkey things or whatever.

31:18Of course not. I'm talking about the beautiful and eloquent sponge monkeys. Oh, forgive me. All right. Yes, yes. The beautiful and eloquent sponge monkeys. They moved like Teletubbies. Say more about these sponge monkeys for those who might not have caught this ad. The sponge monkeys were as if you microwaved a Furby and then you put a top hat on it and they screeched. They screeched in the voice of a harpy, but they yelled at you to eat Quiznosub. and there was a little jingle that went along with it. Nicole, can you acapella jingle? Do I? Okay. Yeah. Can you just do like the melody? Just like a...

31:55And then they'd go like this... It was the songs! Because they are good to us! We love these songs! Because they are good to us! And I don't know what about the culture made that speak to America, but it genuinely did. It was like the Skittles commercials where they were like eating Skittles pox off of each other. It was that whole era of just trying to creep people out on network TV. Yeah, I think mission accomplished at least as far as creeping people out. But I'm curious about whether or not it actually sold any sandwiches. I'm not sure it was a very appetizing campaign, was it? Hey, we're here talking about it.

32:31This is the most I've talked about Quiznos in a long time. Fair enough. Fair enough.

32:38But having said that, since we are talking about Subways and Quiznos, Are these shops open to real competition? And what angle should someone take? You know, Quiznos came in with this idea of toasting the subs, and it forced Subway to follow suit several years later. I wonder if there's an entrepreneurial window here for a smart Subway purveyor to take over some of the market share that Subway and Quiznos hold right now. So I think actually a really interesting competitor right now is Mendocino Farms. Oh, sure. Because we eat there a lot. I don't know if you're familiar. Send more about Mendocino Farms.

33:16I don't know about this. So Mendocino Farms, it started in California, and they have a whole litany of sandwiches, and they're kind of a little bit chef-y. They'll do a pork belly banh mi, but they do a lot that are also sort of sliced meats. But what they do is they're very transparent about their farm sourcing. And so, of course, once you scale, that becomes really difficult. but for now they're still able to do that so people go there and they at least have the perception that they're getting something that is very healthy and fresh and their food certainly tastes very healthy and fresh they have things like puffed quinoa on their salads and they'll do spicy chimichurri on their sandwiches instead of having mainstream sodas they have black tea and green juice and hibiscus water and stuff like that and so I think to me that's sort of the next evolution right in doing what like sweet green did for salads I think somebody can easily do that for sandwiches.

34:08Subway, their whole idea of eat fresh, you know, they're literally unpackaging ham coins and microwaving them, you know, and that stuff maybe flew back in the 80s when that was the idea of fresh. But now I think we've evolved past that. And I think companies like Mendo are finding that white space and filling in the gap. Yeah. People want to know where their food comes from. Like we're educated now. We know we know about farming practices and we know where where food is fresher, where food isn't. So I think giving people the ability to choose and know where their food is coming from is very exciting.

34:37And I think Subway has become, they're like a military empire that has spread themselves too vast, right? And then now that the internal foundations are crumbling, they're like retrenching the troops. Simone Biles. Yeah, exactly. They're like, Steph Curry, have a sandwich called the three-pointer. What does it have? I don't know. Microwave turkey, you know? And so I think they are struggling a little bit. You know, a lot of people think that the future will, you know, it'll be determined by social media. I wonder if there's much of a space for social media, for sub sandwiches on social media. Oh, sure.

35:06What I imagine is probably what's going to happen is like the globalization of it all. So probably getting flavors. Like, for example, you said kimchi, cheesesteak, things like that. Introducing gochujang into the zeitgeist of America would be very, very cool. Doing things like, for example, there's sandwiches. I'm Persian, so I grew up with a sandwich shop called Atari that takes French bread and it puts incredible things like tongue in it or sometimes even brains. sometimes something called cuckoo sabzi, which is this veggie frittata that is absolutely delicious. So incorporating things from all over the world and putting those into sub sandwiches, I think, would be so fun.

35:40You know, Nicole, you sound like you could be a sub sandwich social media influencer. Oh, my gosh. That's the best compliment anyone's given to me today. Well, Josh could do the same thing, too, I think. You don't have to. You don't have to demure. Give Nicole her flowers. Well, I was going to ding you for the Quiznos, but no, I'm just kidding. what about TikTok I mean is there a place for sub sandwiches on TikTok an algorithm for sandwich lovers I mean what's going on there I mean the chopped sandwich is making waves and has been making waves for like about what two months now you just so you take a grinder sandwich and you just chop it all up and then you flip the hoagie roll over it and then you flip it over and it's just a melange of all the flavors I hate it I hate it too but it is so big on it on the tiktok it is making numbers if you make a sandwich like that didn't you guys do a video with two tiktok chefs who make sexy sandwiches we did remember we did with uh two two lovely sandwich artists named salt hank and owen han how sexy do you feel eating both of these sandwiches right now i feel gross actually fine line between gross and sexy and they pioneered an entire genre of sandwich making on TikTok that we call sexy sandwiches, where it's maybe 70 different individual shots crammed into a 20-second video.

37:03With noises. With noises. So you're going hearing... Crunches. And that's all the sounds of the sandwich being made. The bread being cut, the pickles being sliced. The meat being thwapped on there. Meat being thwapped on there. But they actually really, really know how to cook. So they'll make this beautiful chicken parm sandwich with basil pesto and pickled Calabrian chilies. and they'll do it in a 20-second format, and it takes them like 12 hours to film each video, which is crazy. But, man, it comes together to be a spectacular product. It's very Clockwork Orange-esque. Like, you're watching this, and all these flashing images of sandwiches are coming at you, and you don't know where it's coming from, and your eyes are pried open.

37:39But you want it. But you want it. You know, thinking about a hot dog as a sandwich, you know, the podcast title, I'm going to make an admission here, and I don't know how it's going to sit with you guys, But I truly believe that one of the best sandwiches that you can obtain from a chain is the Whopper. Now, I truly believe. Now, don't laugh just like the Whopper, I think. And this does get down to ratios, which got me thinking about what you were saying earlier, Josh. I mean, you know, I know it's not a sub. I know it's not a hot dog. I know that it's normally called a burger. But as a sandwich, I just think it hangs.

38:22So that's my hot take. Where's the philosophy of the submarine sandwich going to take us next? Are there any other major debates that we need to settle here? I mean, since we have touched on hot dog as a sandwich and we've settled that bread is what makes a sub a sub. I want to see people bring back the Tom and Jerry sandwich. What is the Tom and Jerry sandwich? It's the sandwich that was like 40 layers and then there's an olive on the top and then Tom and Jerry's mouths unhinge and take a big bite out of it. This was the Dagwood. This is what my dad used to refer to as the Dagwood sandwich. That's right.

38:58I call it a Tom and Jerry sandwich. I want to see those in restaurants. I want to see the crazy, ostentatious, insane sandwiches and I want to see people carve it like they would, I don't know, like a leg of lamb. That's what I want. You're just wanting to make another sexy sandwiches video, it sounds like. I do. I do. Yeah, I think that's what's going on there. Josh, anything else stand out to you that we need to settle before we let you guys back to your kitchen? 80 % of sandwiches should be significantly smaller. I fully believe that. The opposite of what I said? I'm clutching my Quiznos in my fist right now.

39:31Nicole, this is a beautifully petite sandwich. It reminds me of a sandwich in Spain called the Bikini. You've had a bikini from Spain? I've never been to Spain, Josh. You don't have to go to Spain. Nicole, there's so many people from all parts of the world in America. Anyways, like a bun me sandwich, like the perfect bun me to me. It has just the right amount of meat and pickles and all that. But it can also just fit in your mouth so easily. No more unhinging your jaw. No more shock size for just value's sake, Nicole. No, give me a nice petite sandwich that has all the flavors in it. Josh Shearer and Nicole Inaydi are kitcheneers on Mythical Kitchen, an offshoot of the Good Mythical Morning YouTube channel.

40:08You can check out their podcast, A Hot Dog Is A Sandwich. wherever fine podcasts are served. Josh and Nicole, thanks so much for joining us. Thank you. Thank you so much.

40:26From Wondery, this is Episode 5 of Subway vs. Quiznos for Business Wars. I'm your host, David Brown. Kelly Kyle produced this episode. Our interview episode producer is Peter Arkuni. Karen Lowe is our senior producer and editor, edited and produced by Emily Frost. Sound design by Kyle Randall. Additional audio assistance by Sergio Enriquez. Dave Schilling is our producer. Our senior managing producer is Ryan Lohr. Matt Gantt is our managing producer. Our executive producers are Jenny Lauer-Beckman and Marshall Louis for Wondery.

41:03In just a few years, Ozempic has gone from a diabetes drug to a global phenomenon. But behind the miracle claims, another battle is raging. Demand is exploding, supply can't keep up, and as drugmaker Novo Nordisk scrambles to produce more, its rival Eli Lilly is racing to take the crown. Meanwhile, a darker market is emerging. Shady online sellers are offering cheap, unregulated knockoffs. Now millions are injecting mystery vials with no FDA oversight. I'm David Brown, host of Business Wars. In our latest season, we're diving into the race to Ozempic and the billion-dollar showdown between Big Pharma's biggest players.

41:41Can they close the supply gap before one bad vial destroys everything? Make sure to follow Business Wars on the Wondery app or wherever you get your podcasts. You can binge all episodes of Business Wars early and ad-free right now on Wondery+.

From the publisher

We’ve spent this season telling the story of how Quiznos and Subway battled to create a sub sandwich that would lure the most customers. Now, we’re putting them to the test – a taste test, that is.


Josh Scherer and Nicole Enayati are Kitcheneers and hosts of Mythical Kitchen, an offshoot of the popular YouTube channel, Good Mythical Morning. They also co-host the podcast “A Hotdog is a Sandwich.” We’re going deep with them on what makes a winning sandwich and how the current competition stacks up. They’ll also bite into sandwiches from both Subway and Quiznos and give us their official reviews.

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