Conan Must Go: Matias (Argentina)

8 Jun 2023 · 18 min

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In short

Podcast Summary: Conan O’Brien Needs A Friend - Episode: Conan Must Go: Matias (Argentina)

Podcast Overview Title: Conan O’Brien Needs A Friend Host: Conan O’Brien Description: After years of interviews with celebrities, Conan seeks to form genuine friendships through candid conversations without the constraints of traditional media.

Episode Overview Episode Title: Conan Must Go: Matias (Argentina) Episode Description: Conan engages in a conversation with Matias from Buenos Aires, discussing Matias's radio show which is entering its 11th season.

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Key Highlights

Introduction

  • Conan introduces Matias, emphasizing a playful tone by discussing the proper pronunciation of his name.
  • Matias is from the outskirts of Buenos Aires, Argentina.

Matias's Radio Show

  • Matias operates a radio show named Decaf News, which features less mainstream news and quirky stories.
  • The show has a modest listenership of around three to four people, predominantly family members.
  • Matias humorously acknowledges that despite having a long-running show, it struggles to attract listeners beyond his family.

Challenges Faced

  • Matias shares the challenges of running a small radio station and the difficulty in growing an audience.
  • He highlights that even promotional efforts (like giveaways) have resulted in limited engagement, often with family members being the primary recipients.

Conan’s Support

  • Conan empathizes with Matias, sharing his own experiences of struggle in the entertainment industry.
  • He encourages Matias to persevere and suggests that a shift in approach could help attract more listeners.

Suggestions for Improvement

  • Discussion on potential ideas to enhance listening engagement, including:
  • Contests or new content segments.
  • Utilizing social media to boost visibility.

Language Challenge

  • Matias and Conan address potential language barriers since the show is in Spanish.
  • Conan offers to create a promotional ad for Decaf News in Spanish to help broaden its audience, confidently attempting to pronounce sentences in Spanish.

Concluding Remarks

  • The episode closes with Conan expressing his belief in Matias's potential for growth and success with the radio show.
  • Matias shares a nostalgic moment about promoting Conan's earlier television show in school, bridging their personal connections.

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Key Takeaways

  • Perseverance is Key: Conan emphasizes that challenges in the entertainment industry are common and encourages Matias to keep pushing forward.
  • Creative Promotion: The importance of adapting formats (like turning radio shows into podcasts) and using creative marketing strategies to increase audience reach.
  • Connection Through Humor: The episode showcases humor as a means to build rapport and friendship, which is central to the podcast's premise.

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Conclusion This episode of Conan O’Brien Needs A Friend highlights a light-hearted yet insightful conversation about the challenges of running a small radio show. Through humor and empathy, Conan engages with Matias, supporting him in his quest for a larger audience while reinforcing the importance of genuine connections in a crowded media landscape.

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Transcript

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0:03Conan O 'Brien needs a fan. Want to talk to Conan? Visit teamcoco.com slash call Conan. Okay, let's get started. Hello guys. Oh, hi Matthias. Welcome to Conan O 'Brien Needs a Fan. Hello, what's up? Hi. How's it going? It's Matthias, is that right? Yes, it's close enough. You can call me otherwise Matt, but there's two Matts then. Well, how do you, let me do this. How do you pronounce your name? Matthias. Matthias, okay. I don't mind sharing. We can both be Matt. I prefer Matthias. Matthias one and Matt two. I'm going to move us into a more profitable territory now. This is bullshit. Matias, how are you, sir?

0:47And tell us, where are you? Where are you coming from right now? Where are you in the world? Well, I'm from Buenos Aires, Argentina, actually in the outskirts of Buenos Aires. Yeah, it's nighttime here. I don't know the time there, but it's a lovely weather. It's like 20 degrees.

1:09You know, seriously, Matthias, if I wanted to get information on the weather in Buenos Aires and the time, I think I could just consult my phone. I wanted to find out about you, the person. You know, how are you, Matthias? What makes you tick? Tell us a little bit about yourself, Matthias. Well, right now I'm having a radio show. I've just started the 11th season of our radio program. That's exciting. You have a radio show. That's great. Oh, that's why you gave us the weather. Yeah. He just does it automatically. How's the traffic? So, Mateus, tell us about your radio show. That's exciting. It's been going on 11 seasons.

1:4911 seasons, yes. And, well, the problem is that nobody listens to us. But otherwise, it's going great. When you say nobody listens, give me an actual figure of how many people listen to the radio show. About four, maybe three people. Jesus Christ. I thought you meant like only a couple of only a couple of thousand people. I didn't realize. What do you mean? You have a radio show and three people listen. Are we the three people and you're doing the show right now? Yeah. Are you counting us? I think, no, he just doubled his numbers. Oh, wow. Oh, exactly. Yes. This is a big international pick. No, but yeah, the problem is the radio station is small and the largest like radio show maybe has a couple of hundred listeners.

2:38Yes. And so we are not that bad in that sense. But the only people that listens to us are just, you know, family members. And so you have a radio show and the only people that listen is your family. Yes. And not even all my family, because it would be larger than three or four people. Is there any is there any way we could get the word out to the rest of your family that you have a radio show? they know uh but they don't you know actually come and listen to the show that's they should that's terrible i mean they don't have to listen every time but they should check it out once in a while do your parents listen to this podcast not once they think they think that i'm an insurance salesman um uh well listen matthias i know what it's like i i know what it's like uh i've had some tough times in my career when I felt no one had my back.

3:36But you've got to persevere. You've got to keep going. Do you understand? You can't lose faith. You must keep going. And right now you have four people listening, but if you keep working hard, five people will listen, then six, then one day seven, then back to five because two will die. So this is how it works, but you've got to keep going. What's your radio show called so we can plug it? Well, the show is called Decaf News, like decaffeinated news. Oh, decaf news. Okay. Yes, because we like to bring maybe news that they are not like the principal main news of either the country or the rest of the world, but we like to pick random interesting stuff that is going on.

4:28But sometimes we do talk about the big issues. But mostly you talk about smaller stories, maybe stories that have to do, it might be heartwarming or might be of local interest. Is that right? Yes, or some weird news. We did sometime, sometime long ago, one news about a dentist in Wisconsin that was breaking a patient's teeth on purpose to gain more money, basically. Now, I don't like dentists. Keep them coming back. No, but I think the problem is, Mateus, it sounds like you selected a very gruesome story from Wisconsin and maybe the people in Buenos Aires didn't want to hear about that. Yeah. Did you consider Ed Gein the killer from Wisconsin?

5:31We could do a column there with serial killers, famous serial killers. We talk about, I don't know, also movies and bands that have new albums coming out. And, you know, but the news part, yes, maybe it's a bit depressing, actually. now that I'm thinking about it. Yeah, and first of all, I just think, I don't think you should be specializing in serial killers and teeth-smashing dentists. I think I could help you, Matthias. I do. I really think I could help you because I like you. You're very likable. You have a likable personality and you're a little quiet, a little reserved, but that can be good.

6:21that sometimes that invites the listener in. This may be a conflict of interest, but have you considered also releasing this radio program as a podcast? Well, that's already taken, unfortunately. So, I don't know, maybe I can get Chris Martin. Well, is that... That would boost the show. Is there already a decaf podcast? I think he means our podcast. Yeah. Because he was talking about you interviewing Chris Martin just now. Oh, but you can release your show also as a podcast, can't you? So more people around the world? Well, we do that. Oh. We do that. I mean, we tried everything. Oh, and still forward listening?

7:00Yes. Wait, wait. So, yeah, let's just clear this up here. This is important. So, Mateus, you're saying that Matt suggested you maybe release it as a podcast, and he said you've done that, and that didn't work either. No. No, but the thing is, well, it's great because maybe other people can tune into the show when in other days of the week. But the problem is that they're that rich, you know, in the end, those three or four people that we know get to the Spotify or, you know. So the problem is that we tried to attract more people and we tried selling, not selling, handing out movie tickets or CDs from bands that were releasing their new albums.

7:52But mainly people in Mark's family are in, they got those tickets, you know. Wait a minute. Okay. So you've done handouts and giveaways and basically held contests to get people to listen to your show. And the winners are all the people in your family, the four who listen to your radio show. They got a ton of gifts. And so they call in and you'll be like, come to the station, pick them up. And they'll go, why don't you just bring them home with you? It often went like that. Yes. It's more practical. Yeah. Great Argentinian accent. Your mom is from deep Texas, right? Isn't that right, Matias? And yes.

8:41Matias, can you think of any way that I might be able to help you? Well, maybe, I don't know. You had a lot of experience in changing the format and getting people, you know, hooked during different times. So maybe there's like an idea for a new contest or a new piece of content that we can maybe offer or a different thing to shake things up. Yeah, I mean, here's what I can promise you, Matthias, is that you currently have four listeners that you're related to. Yes. I can improve your listenership. I can't say by how much. Should you do an actual active call for all listeners to go download Decaf News?

9:29I think we could do that. We could do a... Well, hold on. There might be a language barrier. Wait, let's hear. What's that? What do you think of that idea? There may be a language barrier there because we speak in Spanish, but I don't know. Si, yo creo. Oh, you speak Spanish? Si, yo comprendo. Si. Es importante que nosotros, you know, ayuda. Why are you Marlon Brando suddenly? Eduardo is laughing at you. Did he say anything that made sense? He did, he did. You know, gente de Argentina. Jesus. You know, de Buenos Aires. Listen, I think I could help you. I could write an ad in Spanish. I could read it in Spanish.

10:15It would be fluent. It would sound terrific. And I could record that ad for you. And then we could get you some play and we could get you some help. What if we just have, Matias, if you could give Conan one line in Spanish that he could read right now for the show that's like, hey, this is Conan O 'Brien. Listen to Decaf News in Spanish, even though most of that would be English. Well, yes. Hola, amigos. Yo soy Conan O 'Brien. Yeah, something like that. Why don't we do this? And then all our listeners can go listen to that. OK, escuchan noticias descafeinadas. OK, you got to slow it down. Escuchan.

10:56OK, listen. Yeah, I know. I got that. Escuchan noticias descafeinadas. Noticias descafeinadas. So decaffeinated news, but in reverse. Escuchan noticias descafeinadas. See? And what's the time and the number and all that? Yes, it's at A La Una on Radio Symphony Radio Symphony is a radio symphony 91.3 I hope your servers are going to be able to handle this No I'm going to need to practice this a few times Let me try one as a practice Hola amigos Yo soy Coro Brian Escuchen noticias decaffeinado a la una En Radio Symphony 91.3 That's pretty good I mean, I don't even speak Spanish That's awesome You don't think he's putting his emphasis on the wrong words?

11:58No, he did pretty good I have a little glass of shut up It's right there Isn't he doing something wrong? Is there some way that it might be better? Cool, cool Let me try one more. Here we go. Hola, amigos. Yo soy Conan O 'Brien. Escucha noticias de convenado. A la una en Radio Symphony 91.3. Wow. Come on. Now tell me that's not going to make a difference. There you go. Right? Now, I have to ask you an awkward question. Show the numbers. Matthias? When people hear Conan O 'Brien, and are they going to know who that is? I hope so. Wow, you're just injecting pure confidence into my... Why don't you lie about who you are?

12:50Why don't you say you're Messi? Oh, yeah. Oh, yeah, that's good. Yeah, would Lionel Messi be the guy? Who would be the best guy? He's right? Yeah. Okay, here we go. Here we go. This is going to help you. Hola, amigos. Yo soy Lionel Messi. Escucha noticias. Decafinados. A la una en Radio Symphony. Si, es messy. 91.3. Now do Evita. Hola amigos. Yo soy Evita. Okay, this has gotten too stupid. This has gotten way too stupid. He said Lionel. Lionel. Lionel Messi. I pronounce it Lionel. but oh Jesus Christ all amigos you'll say here we go try again hola amigos yo soy Lionel Messi es verdad si Lionel Messi escucha noticias decapenados a las una and radio symphony 91.3 now say are you really messy are you really messy Si, you'll say messy.

14:07That would, that proves it's messy. Yes. The fact that he had to reassure a lot of times that he was messy proves that he's messy.

14:21Yes, you're right. Messy, messy in real life is constantly saying, yes, I am messy. Yes. Wow, that's great. Well, I think your radio business is going to be, you know, it's going to be, it's going to be, this is going to change your life. Yes. You're actually known in Argentina because they broadcasted the late night with Conan O 'Brien show for a couple of seasons, maybe. And then you got the internet. When I was a kid. Yeah. Internet, right? Yeah. No, in actual TV. And on a cable station that often did crazy independent stuff. Good. So when I was a kid, I actually advertised for the show. And I went to my school and I would draw The Late Night with Conor O 'Brien logo on my desk at school.

15:22Wow. Alongside with other shows. So you were not the only show. let's just not mention those let's just stick to you just it was mine and then you know alf and silver spoons and stuff like that and then um yeah i i said basically what you did with my radio show i said well this is later connor brian live at uh this time this day well it wasn't live it was pre-recorded but i drew my desk i basically did like a promotion for you uh when i was 13 yourself in my school. That's nice. You got the word out on my show by drawing it on your desk. And now I've recorded. The teacher wasn't happy. The teacher was not happy.

16:07Yeah, she didn't mind defacing the desk. She just wasn't a fan of the show. Well, I think we've each done a service. See this? We've each helped each other. You drew on a desk and I just made an international ad starring Lionel Messi. It will be heard by billions of people. So who can say who did more for the other? That's the important thing. Well, I think this is fantastic. You've been wonderful to talk to, and I wish you the best of success, Matthias, on your radio show. I know it's going to get better. Okay? Take it from me. I've been through some tough scrapes in my career, and I just keep going.

16:48And it hasn't worked yet, but it will. so hang in there and say hello to all of our friends in Argentina así lo haré Conan alright take care bye bye bye bye guys Conan O 'Brien needs a fan with Conan O 'Brien Sonam Obsessian and Matt Gourley produced by me Matt Gourley executive produced by Adam Sachs Nick Glau and Jeff Ross at Team Coco and Colin Anderson and Cody Fisher at Earwolf incidental music by Jimmy Vivino Supervising producer Aaron Blaird Associate talent producer Jennifer Samples Associate producers Sean Doherty and Lisa Berm Engineering by Eduardo Perez Please rate, review, and subscribe to Conan O 'Brien Needs a Friend on Apple Podcasts, Stitcher, or wherever fine podcasts are downloaded This has been a Team Coco production in association with Earwolf.

From the publisher

Conan talks to Matias from Buenos Aires about his long-running news radio show entering its 11th season.

Get access to all the podcasts you love, music channels and radio shows with the SiriusXM App! Get 3 months free using this show link: https://siriusxm.com/conan.


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