In short
Conan O’Brien Needs a Fan episode featuring Sandra, a California perfume shop owner, discussing her shift from engineering to selling fragrance/skincare, plus TikTok Shop marketing tactics (hooks, urgency, car filming, and calls to action). The show also does a playful “choose a scent for each host” segment and ends with perfume-application advice (use “hot spots,” don’t rub alcohol perfumes).
Guest backgrounds
Sandra is based in Huntington Beach, runs a perfume shop, and previously worked as an engineer. She started selling via TikTok Shop early and posts multiple videos daily, often filmed in her car.
Key claims
TikTok’s algorithm favors car-based, intimate/urgent videos; strong hooks matter most in the first 2–3 seconds; perfumes should be applied to “hot spots” without rubbing to preserve top/middle/base notes.
Notable examples
Imaginary Authors “A City on Fire” for Matt; “California” by Carson McCullers (Sona’s roll-on oil); “Yellowstone Ridge Cologne” by “True Western” for Conan; “hot spots” like crook of the arm and behind the knee.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOFrom Engineering to Perfume
0:00 to 0:36
Sandra shares her journey from being an engineer to opening a perfume shop.
“The best in entertainment in one bundle.”
From Engineering to Perfume
1:34 to 3:38
Sandra shares her journey from being an engineer to opening a perfume shop.
“I never know where in the world anybody is.”
The Science of Perfume
3:38 to 4:52
Discussion about the process of creating perfumes and Sandra's methods.
“I just thought engineering was a career.”
Tips for TikTok Success
4:52 to 6:53
Sandra shares her strategies for creating successful TikTok videos to promote her products.
“And now I'm finding out that you just, you go to a drugstore, you buy some jupe, and then you sell it.”
Crafting Engaging TikTok Content
6:53 to 9:06
Ideas for making compelling TikTok videos and the importance of hooks.
“for making a successful TikTok video that gets people to buy your product?”
Crafting Engaging TikTok Content
12:16 to 13:47
Ideas for making compelling TikTok videos and the importance of hooks.
“With no money, the threat of a sale, and a torrential storm in their way, the team bands together to achieve one last service.”
Creative Fragrance Ideas
14:44 to 21:48
Explore unique scent concepts and the personal stories behind them.
“I understand you might have an idea for some sense for the three of us.”
The Quest for the Perfect Cologne
21:48 to 27:08
Discuss ideas for ideal colognes and their significance in personal style.
“And our next podcast guest is from Muzzy Ford in Needham, Massachusetts.”
McDonald's New McCafe Drinks
28:01 to 28:58
Discover the exciting new McCafe drinks available at McDonald's.
“Many times you'd buy, you and I would be in the car together and you would say, let's hit McDonald's.”
McDonald's New McCafe Drinks
28:59 to 29:28
Discover the exciting new McCafe drinks available at McDonald's.
“That means for GLP-1 users, every bite of food should be as nutritious and delicious as possible, and that's where Sprouts Farmer's Market comes in.”
Transcript
Automatic transcript. May contain errors.0:02The Disney Plus Hulu HBO Max Bundle. The best in entertainment in one bundle. This month, stream Pixar's blockbuster family hit Hoppers on Disney Plus. The hit horror comedy Send Help on Hulu. And season three of the HBO original series House of the Dragon on HBO Max. Get the Disney Plus Hulu HBO Max Bundle today. All of these and more streaming soon. Available with Disney+. Hulu. Max Bundle plans starting at$19.99 a month. Terms apply. Visit DisneyPlusHuluMaxBundle.com for details. When you're a maintenance engineer in a beverage manufacturing plant, you keep production lines moving and quality on track because there's no room for slowdowns.
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1:13Conan O 'Brien needs a fan. Want to talk to Conan? Visit teamcoco.com slash call Conan. Okay, let's get started. Hi, Sandra. Welcome to Conan O 'Brien Needs a Fan. Hi. Oh, my gosh. I'm so excited to be here. Hi, Sandra. How are you? I'm doing so well, Conan. How are you? I'm good. First question, where are you? I never know where in the world anybody is. Where are you? Right now, I'm in Lakewood. I have a perfume shop in Huntington Beach, and I spend almost all my time in Huntington Beach. My sister lives in Huntington Beach. Okay, so you're in California. You're in California. Yeah. Gotcha. I'm sorry.
1:50You said something, Matt? Just that my sister lives in Huntington Beach. Do you know her?
1:57I don't know her name, but I probably know her. Her name is Greta Gorley. Greta Gorley. It's Jenny. Yeah, I just talked to her yesterday at Trader Joe's. Yeah, she wanders around. She wears really thick sandals. And she says, I am Greta. Sandra, I apologize. I think we got off to a little bit of a foolish start, and that never happens here. These are my compatriots, of course. you're probably familiar with if you're a fan. That's Sona and that's Matt, brother of Greta Gourley. And tell us a little bit about yourself. What do you do? So I quit my engineering job two years ago to start a perfume shop, a beauty shop.
2:38So that was like my dream. And I was one of those people during COVID who like life slowed down and I pursued what I really wanted to do. So you make sense. Is that right? I sell perfume and skincare, makeup. Good for you. And so you were an engineer. You trained as an engineer. You were working as an engineer. And one day you said, I'm done. I want to start making sense, which is a play on the old Talking Heads album. Oh, no, that's bad. That's bad. No, I think that's actually very good. And Sandra, I can see, I mean, you're not laughing, but I know on the inside this is killing with you. It was so quiet.
3:24You said that and it was so quiet. It was a kind of quiet you only hear in very deep space. Respond. So this is something you've been thinking about your whole life is making perfumes and skincare products. I always loved it. I didn't realize it could be a career. I just thought engineering was a career. And then beauty products, you just like it on the side. I didn't realize I could actually partake in it. Yeah. So let's talk about it. What are you making? I mean, some of the products that you're making, are these products that I would use? Could I use your products? Yeah, I'm a shop. So I sell, I have brand partners.
4:07So I sell a lot of great perfume brands and other skincare brands. Do you think that she makes everything like all the makeup and stuff? Is that what I was thinking? I thought that maybe she's got a lab and she's mixing. I did too. You know, you did. She said she's an engineer. Oh, I just thought she like found a perfume that she likes and sold it in her shop. Well, I didn't think that I, I actually thought, Oh, she's an engineer. She's, she's got this science background. she's probably putting bits of skunk into a blender and making a perfume or whale vomit, ambergris, you know, and she's taking various herbs and seeds and doing all these experiments long into the night.
4:51That's what I thought, Sandra. And now I'm finding out that you just, you go to a drugstore, you buy some jupe, and then you sell it. No, no. A lot of really smart people have perfumeries that do that. And I think what I really liked was I was one of the early adopters onto TikTok shop. So within six months of TikTok shop founding, I got on that. I made like three videos a day, just, just sharing perfumes and, and their sense and trying to find the right fit for people making videos in my car, you know? So why were you making videos in your car? The algorithm Conan. Oh, what? You know what? I've decided in the modern era, all you have to answer to any question is the algorithm.
5:39Yeah. You know, why did you get coffee ice cream? The algorithm, Sandra. This is correct. Yeah. So the TikTok algorithm likes it if you're in your car. Is that true? That's correct. Oh. This is trial and error. But then just with the car background, it just gets more views. You want to respond to a comment. That also helps get views. I wonder if that's because it looks intimate, but also urgent, like you're going someplace. There must be something that plays into our sense that this is important if this person is giving me this message in a car. Is the car moving? I hope not. I think it would be, you know, it would be really urgent and get a lot of clicks if you were in a very fast moving car.
6:27Like an F1 car. Yeah, F1 car. And you were going at maybe, I'm just going to say 160 miles an hour. Should we do the podcast that way? All three of us in an F1? No. Yes, one really wide-bodied F1 where we're all together. You just see our heads rocketing around with helmets on. So, okay, I want to get into, that's interesting. Being a moving car, what are the other rules for making a successful TikTok video that gets people to buy your product? besides a moving car? Yeah, yeah. Great question. I think it's a big part is the hook. 80 % of the work, the first like two, three seconds, you want to grab them.
7:08So like, you know, never buy this perfume. If you buy this perfume, you're going to regret it because it's going to make all the guys cheat on their wives because they won't stop smelling you. Just like hook them in, you know, do a little twist and then... So, I mean, good hooks would be there's a meteor coming there's one place to hide and then you're like wait what what where do I hide no need to hide if you're wearing this perfume so you get them with an urgent message first is that right yeah yeah you're really fast yeah yeah I think I could do that we should start doing that these are things we could okay from now on the podcast it's the three of us in an F1 every podcast doesn't start with hi I'm blank and I want to be Conan O 'Brien's friend we're not doing that shit anymore it's um uh your house is on fire but i can stop it and then you're like wait what how are you gonna wait where's my house on fire how can i stop it well today we have ike barrenholtz and we're going to talk about comedy improv and sona's gonna sona's gonna tell a story about about the time that she stayed out really late and had too much to drink a bunch of years ago when she was irresponsible.
8:27Right? Nice. Yeah. Okay, well, this is good. I'm learning things. And then how do you end a TikTok video? What do you do? What's the way to end it appropriately? They all end in a car crash. Yes, they are going to when the car is moving. But before we die, click the click. oh no no no sorry that was dark i'm so sorry that's inappropriate um yeah but they gotta they gotta make the purchase no they they they really can't they you can buy the you can buy right on uh on tiktok shop and usually there's like there's a timer there's an an exclusive deal it depends on how how you do it if you have like a perfume channel and you're more for the long-term views okay you might play things differently so let me try this right now I'm in an F1 with these two idiots we're going at 160 miles an hour you know and this wow what is that a Wankel engine from the 1970s a rotary Wankel that's a rotary Wankel I can't mind being in an F1 yeah you're doing it right now is that how it is and then it's this thing starts no you're having a seizure and I just say I have gold do you want some that's what I'm saying when we're going 160 miles an hour I have gold.
9:46Do you want some? And then, hey, today it's like Barinholtz. We're going to talk about comedy. Well, that's all I have for today. Keep listening to the podcast or you'll be buried in cement. Is that what you're talking about? But you needed the call to action. Yeah. Like, press this button, you know, like, comment, comment, hey, or something. God, I'm sorry. Can I just say something? Sandra, I really like you, but you're terrible at being urgent. You just don't have an urgent vibe. I always have an urgent vibe. And you saying, come on, just click, or you don't have to. Maybe click. Okay, I'll work on it.
10:45Well, Father's Day is coming up. Hint, hint. June 21st. We're not your children. What? My children are not getting me anything, so it's up to you guys to get me Father's Day. They have never bought into Father's Day, but you guys are going to. You're my employees and you have to. Well, guess what? Luckily, Macy's has a wide range of options, the expertise to help you find the perfect gift. Macy's is the answer for Father's Day. David, as my sort of surrogate son, the son that I hired to buy me things, I hope that you're prepared for this Father's Day, and I hope you've consulted Macy's. Oh, I sure, I have done both of those things.
11:29First. Oh, there you go. You love a pun. We got you a shirt that says The Grill Father. I love that shirt because you know what? I love the Godfather movies and I love grilling. And they've combined them with The Grill Father. And are you ready to combine it even more? Let's see the next gift. Ooh. A ninja indoor grill. That's just something. That looks really good. It does. So happy Father's Day from us and Macy's. You know what? I want to say thank you. Those are cool gifts. I love it. Thank you, Macy's. Macy's makes it easy to take something your dad already loves. Make it feel new again. Same vibe, better version.
12:01and the kind of gift he'll actually use and appreciate no matter what kind of dad he is. Check out Macy's online gift guide for more ideas at macy's.com slash gift guide.
12:15FX is the Bear, the Emmy award-winning series, returns for its final season. With no money, the threat of a sale, and a torrential storm in their way, the team bands together to achieve one last service. Can they finally earn that coveted Michelin star? FX is the Bear. The final season premieres June 25th on FX. All episodes streaming on Hulu. So much I'm looking forward to this summer. Me too. You know what I'm talking about? First of all, July 4th is going to be the 250th anniversary of the United States of America. That's a big deal. And just as important, some pretty big soccer games headed our way.
12:55Sport. I don't want to get too specific, but let's say some pretty big soccer games are coming our way. On a global scale. On a global scale, that's all we'll say. So much to celebrate this summer, so you got to keep a classic with Miller Lite. Miller Lite has been a true American Pilsner and the original Lite beer since 1975. Were you even alive, Madden, summer? No, I was not. Yeah, I think that's good because you couldn't handle the beginning of the Miller Lite era. No. It's too iconic. Okay. Here's my summer, okay? Yeah. Hang with my buddies. Yeah. Hey, this is a really good iconic soccer game that's happening that unifies all the different nations of the world.
13:30What is it? I don't have time to tell you, but let's have some Miller Lite. Clean, finished, refreshing, easy to drink. And when it's hot outside, nothing feels better going down than an icy, cool Miller Lite. It's an all-American summer and it starts with all-American beer, Miller Lite. Go to MillerLite.com slash Conan to find delivery options near you. Or you can pick up some Miller Lite pretty much anywhere they sell beer. Miller Times, celebrate responsibly. Miller Brewing Company, Milwaukee, Wisconsin. 96 calories and 3.2 carbs per 12 ounces.
14:03Ever invest in something that seemed incredible at first, but didn't live up to the hype? Yeah, like all the time. Yeah, I did that with an all potato restaurant. Oh no. Marketers know that feeling. They optimize for the numbers that look great, like impressions, but then they don't see revenue. You know what I'm talking about, don't you, Sonia? Oh, yeah, all the time. Yeah, LinkedIn has a word for that, bull spend. Bull spend. Yeah, instead you can get the highest ROAS of major ad networks with LinkedIn ads. Cut the bull spend. Advertise on LinkedIn. Spend$250 and get a$250 credit. Go to linkedin.com slash Conan.
14:43Terms apply.
14:50I understand you might have an idea for some sense for the three of us. I do. Yeah, yeah. And they're unique. They're different angles. Matt, I'll start with you. I really like your last name. Oh, thank you. It's my sister's last name, too. Wow, that's crazy. Greta. Good old Greta Gorley. You're like super nice and clean cut. And I feel like we should have something that sort of clashes with that and brings some interest. So there's a perfume. Yeah, Drakkar. There's a perfume. That's what I wore in high school. It was? Yes. Were you Armenian? I was just in high school. So you wore a scent in high school?
15:39I wore a cologne in high school, yeah, for like a year. I went from Drakkar to Fahrenheit. Yeah. And then they let you out of the locker. No, they never did. I had to chew my way out. They said, you can come out now, but you put that scent on again and we'll pound you, nerd. Okay. Sorry, go ahead, Sandra. So what's the scent you're thinking of for Matt? Okay, it's a scent called A City on Fire by imaginary authors. It's very like burnt matches, like a fire gone wrong. It's Cormac McCarthy-like. It's very dark and moody and smoky. Sandra, can I just put matches out on him? Okay. Fun's fun, guys.
16:23All right. We're having a good time. Okay. Okay. And then I'll stick him in a locker room. Okay, guys. I got you some burnt match. All right. Okay. We're having some fun. All right. But nothing will get done in student government if I'm in there. Okay? You're right. You're right. You're right. If he has to stop and put on ointments, we'll never get this student government form. Wait, Sandra, this might be a dumb question, but does this line of fragrance truly exist or are you making this up? yeah yeah this is at my perfume shop there's a cormac mccarthy inspired fragrance correct i i tie it to cormac mccarthy i thought the slogan was um swell uh smell the way he wrote i thought that was that's a good one i'll tell that to my customers yeah charred baby Oh, man Look, I didn't write it That was rough Poor Mac Daddy That's me Nice, there you go Sona, that was a good one I know, it was a good one Thank you No, let's not overdo it I was being polite Okay, what would Sona's scent be?
17:24So, Sona, I thought you would go with something like Clean, a little edgy Not too floral and girly But just like luxurious and not too much So I thought in a matte amber oil It's like a perfume oil you put on your hot spots. That's what I do. I do oils. Hot spots? Yeah. Wait, what is this one called? I'm writing it down. Wait, you apply oils, Sona? I do. I'm an oil person. I don't go fiss-fiss. I do a roll, and then I put it on my spots. You're not a fiss-fiss? What oils are you using these days? Right now, I'm using one that's actually called California, and it's by, ah, it's a white bottle. I don't know.
18:09Oh, yeah. It's by Carson McCullers. Yeah. Wait, LaMatte or Matt? Like Matt? NaMatte. NaMatte. Yeah, it's my brand fragrance. N-E-M-A-T. This is very interesting. I'm thinking about this. So, Sona, because sometimes I notice that you have, like, oil on you, but I thought those were naturally occurring oils. I didn't know that that's something you're applying. I don't put a lot on where you like look at me and you're like look at that oily bitch It's like it's I am oily like my face I said that to you once I said that to you once and it was Just me showing concern It's it's a it's an oil it just absorbs in your skin and it's not as strong as right Am I saying this right Sandra?
18:50It's not as strong as like a fuss fuss kind of spray It's a roll-on spray and then it just absorbs and it's just there so it's not Yeah, yeah no fuss fuss just rub rub Yeah Any splort splort? take it easy man oh no um okay well we've uh handled those two i think they're all set and now um this is important i'm a figure who's out in the world a man of various affairs a man of note what should i be wearing sandra all right conan you got your leather jackets you got the bombers the the plaid i'm thinking something cowboy western you're representing the u.s when you travel Yeah. Is this like a Ralph Lauren cowboy chic thing?
19:34Hell yeah. Exactly. Wow, that's very cool. It's called the Yellowstone Ridge Cologne. Ooh. It's very Western, sage, tobacco, whiskey. Like, you'll be a little cooler, Conan. I mean, you're already super cool. Yeah. On top of that. It's like, how does a satellite get higher, you know? Yeah, there's room in this locker, buddy. Come on in. Yeah. So Yellowstone Ridge Cologne. And who makes it? Kevin Costner. That's by True Western. I don't have this one yet, but I need to get this for you. How do I get it? I need to get this. Because I want to wear it over the holidays. Oh. I want to. Yeah, I want my Cormac McCarthy dystopian hellscape one.
20:18I'll take my oil, too. No, no, no. I don't want your oil. Oh. The other two you could get on my site, but for you, Conan, you'd go on True Western, their website. True Western. What's your site? What's your site, Sandra? It's WeHitPan, W-E-H-I-T-P-A-N, like you're hitting up pan. Hey, Sandra, quick question. And is one of the rules that you learned besides show urgency and shoot it in your car also dupe popular podcast into talking about your site? Is that something? She's not even a listener. Are you even a fan of Conan? You don't care about us at all. You just look at Sona. So tell us, what is it?
21:04Oh, here it is. We're all going to buy the sense she talks about. She did call you Jimmy Fallon earlier. Yeah. No, no, no. Oh, wow, it's really great. Sandra, come on. You just completely, you don't care about me at all. You don't even know who I am. You said, hey, that lady's got a podcast. I was prompted. You kept asking where to get it. And so I was like, oh, I guess I have to mention this. Listen, I know what you did. You played me like a cello. And you know what? Game recognizes game. Yeah. And I applaud you because what you did was beautiful. And our next podcast guest is from Muzzy Ford in Needham, Massachusetts.
21:54He wants to talk to us about the finest car on the road and where you can get it. Muzzy Ford. I thought that was real for a second. Yeah. Sandra, do you? Well, that's the mind frame you're in. Sandra, is there any way I can help you? Because we're just about out of time. Is there anything I can do for you? Because you you seem genuinely nice. You're clearly very good at manipulating people in the media. What can I do for you? Yes, it has nothing to do with me. But Jordan Schlansky did a review of a 1977 Darth Vader helmet nine years ago. I was wondering if you could do a review on the case that he was waiting for.
22:34OK, I don't think I even remember the case. I don't remember It hadn't come yet Oh, it hadn't come yet? Has it shown up since? This was nine years ago? Correct If I know Jordan, he's still pacing around the UPS store Angrily asking questions about the case For his Darth Vader helmet I don't know, I wish I wish I could get a look at this case I wish I had that case in my hands So I could smash it the way Harrison Ford smashed his Millennium Falcon made of Legos. I would like nothing more than to do that. I could find out from Jordan, so I can't give a review right now, but I think I probably could.
23:19Hey, if you're an incredible nerd to the 10th power, you've got to have this special case for your limited edition Darth Vader helmet. What's that? Do you have a case for your Darth Vader stuff? I don't have a Darth Vader helmet. I don't believe you. But I have the case. Oh, you thought Jordan was there? No, I don't. I did. I thought Jordan was there. Did you see what happened? Sandra just thought that Jordan was in the room because she couldn't see on the screen. And she saw Sona point and say, do you have a Darth Vader helmet? Sandra, you should see her reaction. She puts her hands to her mouth and freaks.
23:55Oh. Because you love Jordan Schlansky, don't you? I don't know what was going on because Jordan Schlansky was here. That's the biggest insult. You tricked me into promoting your site and your videos, and now you say I'm only here because of Jordan Schlansky and his Darth Vader helmet case? No, no, I'm here for you, Conan. That was the worst. She didn't even look at you when she said it. Oh, my God. I'm going to walk to the nearest cliff and like a romantic hero of the 18th century, I'll jump off into the waves. No, I won't. Well, I'm going to get this. I'm going to get Yellowstone Ridge Cologne from True Western.
24:45And just tell me how I apply it because I honestly don't know. You said hot spots. I'm not even sure I have them. Where are they on the body? Yeah, it just releases heat more than other parts. So that area. We're on a podcast. So let's say the crook of the arm, you know. Yes. The bend in the arm. Yes, exactly. Even the bend in your knee behind there. Does anyone ever do low, low back or anything like that? I haven't heard that before. My bottom gets very warm. Oh, you. Yeah. This is a call I used to make. Like, this is a call I used to make at random in the 80s. I used to call random people, and when they would pick up, I'd go, my bottom gets very warm, and then I'd hang up.
25:33I did four years in jail. You can do your TikTok videos like that. Yes, there you go, driving an F1. My bottom gets very warm. Okay, this is, everybody needs a friend. All right, so in the crook of the arm, and what about, do you put them on your neck? You put a little scent on your neck? Yeah, on either side, and then do not rub. The perfume community will go after you if you rub. Why? I'm a rubber. The oils, I think you can because it's just the base note. But like an alcohol perfume, there's a top note, a middle note, a base note, and you want it to go through the stages without messing with it.
26:11And when you press the molecules together, it'll mess up the notes. I hate pressing molecules together. Okay, Sandra, very nice talking to you. You seem like a lovely person. And I do wish you well with your business. We hit pan. And I think you're providing a good service. And you know what? I'm glad if you weren't happy with your job before, I'm glad that you found something that makes you happy. That's the whole trick in life is find something you love doing and then somehow turn that into a job. I really believe that. Thank you so much. Yeah, I appreciate it, guys. Okay. I'm sending Jordan to your house with a Darth Vader helmet.
26:50he's headed over right now on a Vespa don't tease me I'm sorry yeah exactly just calm down calm down lady calm down your dream's gonna come true alright take care thank you so much for calling in bye Sandra thank you bye Conan O 'Brien needs a fan with Conan O 'Brien Sonam of Sessian and Matt Gourley produced by me Matt Gourley executive produced by Adam Sachs Jeff Ross and Nick Leo Incidental music by Jimmy Vivino. Take it away, Jimmy.
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28:58When you're on a GLP-1, you often experience a smaller appetite. That means for GLP-1 users, every bite of food should be as nutritious and delicious as possible, and that's where Sprouts Farmer's Market comes in. I knew they'd come in somewhere, and I guess now's where they come in. From nutrient-dense foods to proteins to supplements that help sustain muscle mass and energy levels, Sprouts has you covered. And with in-store wellness experts available, guidance is always within reach for any GLP-1 journey or broader health goals. Visit Sprouts.com to find a Sprouts market near you.
From the publisher
Conan talks to Sandra from Lakewood, CA about running a perfume shop and tips for getting a TikTok to go viral.
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