In short
CPG Week Podcast Episode Summary
Episode Details
- Title: CPG Week: Why Danone Is Suing Chobani Again. Plus, Beyond Drops The 'Meat'
- Hosts: Monica Watrous & Lukas Southard
- Release Date: (Insert release date here)
Episode Overview In this episode of CPG Week, the hosts discuss significant legal disputes involving Chobani's La Colombe brand and Uncle Nearest Whiskey, alongside other industry highlights such as Doughlicious' new investment and Beyond Meat's rebranding efforts. The discussion wraps up with insights into this year’s Nosh Notables list.
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Key Topics Discussed
- Doughlicious Investment Round
- Investment Amount: $5 million
- Purpose: To establish a U.S.-based manufacturing system due to tariffs affecting profitability.
- Products: Frozen cookie dough and gelato bites.
- Current Production: London facility for UK and European markets; U.S. production set for spring next year.
- Danone vs. Chobani Legal Battle
- Claim: Danone is suing Chobani for trademark infringement regarding La Colombe and Stoke Cold Brew brands.
- Allegations: Similar packaging and tagline usage.
- Background: Previous legal disputes between the two companies, including misleading sugar claims.
- Beyond Meat Rebranding
- New Direction: Dropping "meat" from the brand name to refocus identity.
- New Product Launch: Beyond Ground, featuring four ingredients (fava beans, potato starch, water, psyllium husk).
- Market Context: Struggles with sales and stock price decline; aiming to serve specific consumer occasions rather than mimic meat.
- Uncle Nearest Whiskey's Financial Trouble
- Lawsuit: Agricultural lender seeks receivership due to alleged financial default and a $100 million debt.
- Defense: Uncle Nearest claims issues stem from a technical default by a former CFO; calls receivership "inappropriate."
- Light-hearted Industry News
- Breast Milk Ice Cream: New product by Frida and Oddfellows Ice Cream, marketed humorously.
- Celsius Recall Incident: Non-alcoholic energy drink accidentally mixed with alcoholic High Noon seltzers, prompting an FDA recall.
- Nosh Notables Discussion
- Highlights: Celebration of notable figures and brands in the food and beverage industry.
- Categories: Creative categories like "Crusaders" and "Trend Spotters."
- Featured Notables:
- Khloe Kardashian: Founder of Cloud Protein Popcorn.
- Ryan Harmon: Co-founder of Dayjob, recognized for innovative marketing campaigns.
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Additional Industry News
- Pabst Brewing: Appointed Greg DeBow as CEO amidst C-suite changes.
- B&G Foods: Selling LeSueur brand as part of portfolio restructuring.
- Joint Venture: Schumann Cheese and Good Planet Foods collaborating to boost plant-based cheese sales.
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Conclusion This episode provides insightful updates on the consumer packaged goods industry, emphasizing the legal challenges and innovative shifts among brands. The hosts encourage listeners to stay informed and engaged with industry developments.
Call to Action
- Subscribe: To catch future episodes and stay updated on the latest in the CPG industry.
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Thank you for tuning into this edition of CPG Week by BevNET and Nosh!
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Transcript
Automatic transcript. May contain errors.0:04Welcome to the CBG Week podcast by BevNet and Nosh. I'm Monica Watrous, here with my co-host, Lucas Southerd. Now here is the latest in food and beverage industry news. Doughlicious is rolling in the dough after raising a$5 million round led by Rich Products Ventures and the Angel Group. The London-based company will use the new capital to start manufacturing in the United States, in part to offset tariffs imposed by President Trump. The brand produces a line of frozen cookie dough and gelato bites in flavors like chocolate chip, chocolate truffle, mint chocolate chip, and cinnamon churro. All of Doughlicious's products are currently produced at its 22 ,000-square-foot manufacturing facility in London.
0:50However, armed with this fresh capital, the company expects to start U.S. production next spring. According to founder and CEO Catherine Bricken, the business is not profitable because of the tariffs. It will continue to produce in London for the UK and European markets and will manufacture stateside for the US and Asian markets. The war between Big Yogurt continues, but this time the battlefield appears to be in cold coffee. French dairy conglomerate Danone has accused Chobani of trademark infringement in the U.S. District Court for the Southern District of New York. The complaint centers around two dairy companies' coffee brands, La Cologne for Chobani and Danone's cold brew brand, Stoke.
1:37Danone claims that Chobani changed the packaging of La Cologne's multi-serve cold brew, adopting a similar, quote, golden yellow color scheme, as well as the, quote, bright and mellow tagline used on Stokes Light Roast Skew. Previously, Chobani used bright and flavorful as its descriptor. Now, this is not the first time these two companies have gone to court. In 2016, Danone filed a legal complaint claiming Chobani falsely depicted Danone's products as containing chlorine. That suit ended in an injunction. In a separate case from 2019, a judge determined that Chobani's claim to have 33 % less sugar than Danone in the kids' drinkable yogurts was misleading.
2:23We will continue to track this latest point of contention between these two dairy and coffee companies in the future. Beyond Meat is dropping the meat from its moniker. The plant-based protein purveyor aims to reframe itself after years of slumping sales, lawsuits, and a general downturn in the category. Beyond is gearing up to launch a new product with just four ingredients, Beyond Ground, crafted with fava beans, potato starch, water, and psyllium husk. Each serving contains 27 grams of plant-based protein, which is more than a serving of beef. The new product launch is part of Beyond's shift to focus on serving an occasion versus trying to mimic an animal.
3:05And other potential innovations could include lentil sausages and chickpea hot dogs, according to chief executive Ethan Brown, who spoke with Fast Company in July about Beyond's new direction. Once a leader in the plant-based sector, Beyond's stock price has plummeted from$25 per share at its initial public offering in 2019 to a measly$3.25 per share as of July 30th of this year. Brown has pointed to a number of factors stunting its growth, including misinformation about the impacts of plant-based meat to the complex formulations and synthetic ingredients that are falling out of favor among consumers.
3:45Interestingly, while Beyond is choosing to distance itself from the meat category, rival Impossible Foods has doubled down on a meatier brand identity, unveiling new packaging last year intended to appeal to, quote, carnivorous cravings. Insiders can read more about Beyond's New Direction and its second quarter earnings at Nosh.com. Looking towards the spirits category, Nearest Green Distillery, the largest black-owned distillery in the U.S., has been slapped with a complaint from agricultural lender Farm Credit Mid-America. The lender claims that the Tennessee-based maker of Uncle Nearest Whiskey has failed to meet its financial obligations for more than a year and has a debt load of about$100 million.
4:30Farm Credit Mid-America is asking the U.S. District Court for the Eastern District of Tennessee to remove nearest green distilleries leadership and appoint a receiver to determine whether there is a path forward to a profitable business. The distillery, which has stood as a success story for diversity and representation in the spirits industry, claims that the call for receivership is, quote, inappropriate and stems from a technical default caused by the company's former CFO. There are a number of claims in the complaint that speak to overstated value and the misuse of funds, including the purchase of a$2.2 million home on Martha's Vineyard, which was later mortgaged to a separate lender.
5:13For details on how Uncle Nearest is pushing back on the accusations, read the full story. Uncle Nearest Distillery faces$100 million lawsuit, lender seeks receivership, from BevNet Spirits editor Farron Salnicker. Farron will continue to track this case with a hearing scheduled for later this week. On a lighter note, Frida's breast milk ice cream has officially hit shelves. The product was developed by infant care brand Frida and Oddfellows Ice Cream Company. And while it does not contain real breast milk, it is described as sweet, salty, and smooth with hints of honey and nutrients, including colostrum.
5:55The ad on the Frida website says breast milk ice cream just like mom used to make. Gross.
6:06In other news, an unspecified number of cans of the decidedly non-alcoholic energy drink Celsius were accidentally filled recently with the decidedly alcoholic vodka seltzer brand High Noon. according to an FDA recall notice per the New York Times. Now, I'm just speaking for myself here, but I might consider this a pleasant surprise in my drinking experience, depending on what time of day and, you know, the mood I was in. It's like Russian roulette, but you win every time. I mean, this could spawn a interesting new drinking game where you just take like energy drinks and like sparkling waters and you throw them all into a box maybe and you just grab and see what you drink and you have to chug the whole thing no matter what it is without looking.
6:58Isn't that what they do at BevNet headquarters? We have done that at BevNet headquarters. We call that the BevNet drinking game. Yeah, you're right. I think we should raise a Celsius-labeled high noon vodka seltzer to our list of Nosh Notables that were released this week. What do you think of the overall picks, Lucas? I'm very happy with it. I think we did a very good job. You especially put in a lot of the legwork with our editor-in-chief, Jeff Kleinman. I like the different categories we used this year. Last year, we had more of a yearbook vibe. This year, we had some fun categories from crusaders to trend spotters.
7:40My personal favorite was the sisters, the grouping of three different groups of sisters that were just playing to some fun brands that I happen to like all three of those brands a lot. Oh, sisters would be the founding families of Sum Foods, Maza, and Painterland sisters. And we also have some celeb power in our midst. Khloe Kardashian, the founder of Cloud Protein Popcorn, made the list, as well as Mike Kurtz, the founder of Mike's Hot Honey, which I feel like he's a celebrity in his own right. But one of my favorite picks this year was Ryan Harmon, who is the co-founder and executive creative director at Dayjob, who had a really powerful couple of moments this year.
8:31First with the launch of Hornbulls Chormbulls, which that agency branded and named. And then with the marketing campaign scene around the industry for David, and that would be the release of Frozen Cod. Dayjob masterminded both of those moves and has been a longtime developer of some really creative campaigns. I thought that was a well-deserved distinction, and I'm excited to see more from that group. Congrats to all of our notables, and congrats to you and Jeff and the team for all the hard work you all put in on this. Well, thank you. And folks can see our full list and read about each of the notables at nosh.com.
9:16And here are some other notable bits of news from the week. Pabst Brewing is making changes to its C-suite, including the appointment of Greg DeBow as CEO. B &G Foods is selling its premium canned vegetable brand, LeSueur, to Macau Farms amid ongoing portfolio restructuring. And finally, Schumann Cheese and Good Planet Foods are forming a joint venture to accelerate plant-based cheese sales. For these stories and more, become an insider at BevNet and Nosh. And if you're enjoying the show, please subscribe on your listening platform of choice. That wraps up this edition of CPG Week by BevNet and Nosh.
9:58Thank you to our audio engineer, Joshua Pratt. Our director is Mike Schneider. And our designer is Erin Willett. If you enjoyed the podcast, please subscribe on your listening platform of choice, and we will see you next time.
From the publisher
In this episode:
In this episode of CPG Week, Nosh managing editor Monica Watrous and senior reporter Lukas Southard talk through two legal battles facing Chobani's La Colombe brand and Uncle Nearest Whiskey. The team also examines Doughlicious' new investment round and Beyond's decision to rebrand itself away from the "meat" alternatives. The duo wrap up with a discussion of this year's Nosh Notables list released this week.
Show Highlights:
0:15 - Doughlicious announced a $5 million investment round this week. The money will go towards helping build out a U.S.-based manufacturing system as tariffs have prevented the U.K. brand from becoming profitable.
1:15 - Amid Danone's third attempt to acquire Lifeway, the French dairy company is also suing Chobani again. This time, Danone is claiming La Colombe has committed trademark infringement of one of the Stok Cold Brew brand's SKUs.
2:30 - Beyond Meat is changing its name to refocus the brand away from being an animal protein alternative. The move is part of the company's larger plan to bring consumers back to the brand after years of slumping sales.
4:00 - Uncle Nearest Whiskey is under fire as one of its creditors is calling for the distillery to be placed under the leadership of a receiver.
5:30 - On a lighter note, Monica and Lukas discuss breast milk ice cream, a High Noon and Celsius mix-up, and this year's Nosh Notables.
About CPG Week
CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week's stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage.
New episodes are released every week. Send us comments and suggestions anytime to cpgweek@nosh.com.



