His Video Saved a Child’s Life. Here’s Why Every Expert Needs an Audience | Dr. Michael Milobsky

0:00Dr. Michael Milobsky: I get messages on a monthly basis, multiple times going, I came across your video and when it happened in front of me, I remembered something you said and it worked and I saved my kid's life.

0:11Creator Method Podcast Hosts: You can treat children one at a time, which you have been treating children one at a time for three decades, or you can make a video that reaches a million parents.

0:20Dr. Michael Milobsky: Rock bottom emotionally happened for me. I had a real reckoning that I'm not the parent, father, or physician that I need to be. I'm failing in all these areas. The idea of losing my leg was so confrontational to the way I thought of myself. I was an athlete. I was whole. Cutting off my leg was not an option.

0:38Creator Method Podcast Hosts: He specifically said, God took away my legs and gave me wings.

0:42Dr. Michael Milobsky: You have an opportunity to fly higher and do more and do better with all of that of human knowledge than you have done in the first 20, 30, 40 years of your career. You have no idea what you're missing out on for yourself and for the people who could benefit from it.

0:59Creator Method Podcast Hosts: There are pediatricians who know children mostly as doctors, and then there are parents who know kids from experience. Dr. Michael Malabski has spent nearly 30 years doing both, and today he has turned all of that experience into a very simple mission, helping worried parents raise thriving kids. He is a board-certified pediatrician, a former pediatric emergency and hospital physician, and the father of seven kids and a grandfather of four. He went to the University of Pennsylvania where he played Division I basketball, graduated from the University of Maryland School of Medicine, and has spent most of his career treating children and helping parents like me and my wife navigate everything that comes with raising them.

1:39Creator Method Podcast Hosts: But what makes his story especially interesting to me is what happens next. Michael started sharing what he knows on social media and over the last couple of years that became a much bigger part of his life. Today he has nearly 700 ,000 followers on Instagram, hosts the podcast Your Kids Will Be Fine and at 56 years young is building an entirely new chapter of his career and business around helping worried parents raise thriving kids at scale. He is also a Creator Method member which makes this conversation even more special for me. Dr. Michael Malabski, welcome to the podcast.

2:11Dr. Michael Milobsky: Thanks for having me. Excited to be here.

2:12Creator Method Podcast Hosts: It is such a pleasure. You know, you are a trooper because you just finished the podcast with my wife, Valeria. Yes. And you know, this, that wasn't at all about what we're talking about today. That was about content creation. And one of the first things, and we're in the same studio, Valeria's upstairs and you and I are downstairs. She's no longer here. She has left the building. We can say whatever we want. We can say whatever we want. She'll never hear about it. She'll never hear about it. But one of the things, you know, I asked you as soon as I saw you and I said, you know, were you able to help?

2:41Creator Method Podcast Hosts: Because it is such a, I don't know how to say this. It's like a, not a conflict, but we just have as, you know, as the mom and the dad, we have just such different opinions on raising kids. This is something that you must deal with all the time in your practice. This kind of like reconciling, you know, the dads and the moms.

3:00Dr. Michael Milobsky: All the time. And there are patterns that do emerge. And I think, once again, modern parenting is very different than it was 20 years ago and 30 years ago. I think information, accessibility, and technology has changed the parenting landscape for all of us. Parenting is the biggest personal growth journey anybody goes through. And the most anxiety-provoking thing that a person does to themselves.

3:22Creator Method Podcast Hosts: Absolutely.

3:23Dr. Michael Milobsky: And I used to think I was a very laid-back person when I was just an adult living in the world. And then when you have a child, you realize you are reeled with anxiety. And access to every piece of information about everything, I think, has made that journey worse, harder from an anxiety standpoint.

3:38Creator Method Podcast Hosts: I mean, how is it as a physician, like as a pediatrician specifically? Because it's one thing that I have all this knowledge up until recently from Google. And now I have it from Dr. Chachipiti. You know, it's one thing for me to have that anxiety. You actually went to school for probably definitely more than a decade to learn what you've learned. And you've been practicing so long. And you have seen at this point probably tens of thousands of children over the course of your career. how do you stop from going insane with seven children and four grandchildren yeah i mean you

4:06Dr. Michael Milobsky: you have to i have a filter i think that's the and the truth is all that information is now correct i mean it's no longer i think the whole doctor google and getting bad information i think that's a thing of the past ai is too good so people now have access to all the right information it's what to do with it and how to apply it and what it means to you and how to filter it that's the challenge that parents have now not access to the right information because now that's available

4:33Creator Method Podcast Hosts: and you know what's interesting like when we talk about ai and the progression of ai and the progression of this technology overall it's replacing a lot of people but i think that

4:41Dr. Michael Milobsky: you are in a very good position because i don't think that i don't think that ai will ever be

4:45Creator Method Podcast Hosts: able to replace a pediatrician because i don't care how advanced it gets i'm not going to trust

4:50Dr. Michael Milobsky: it with the well-being of my child there's a there's the relation aspect that that pediatricians are privileged to have the position we have in the relationship aspect of helping parents and being the filter. The trusted translator is kind of the role that we all have to embrace. No longer the source. I think older pediatricians have struggled with that because they're used to being the

5:11Creator Method Podcast Hosts: word, the source.

5:12Dr. Michael Milobsky: And I think switching gears to the trusted translator of the information is a way bigger role and the role that all pediatricians should be embracing.

5:22Creator Method Podcast Hosts: On that note, I want to get into your career. I want to get into, I want to get obviously the transition into content creation and what's going on. You are, so look, we've had pediatricians before. Our children are 13, 11, and seven. You know, I've seen my fair share of pediatricians. The distinguishing factor between them and you is your ability to communicate. You and I have now had several conversations on various topics. You and I went for a walk today at 6 a.m. and we had a great time. And we, you know, we talked all things, content and children. have you always been a good community because it's not it's not you know like that old um it's always like a joke like nobody can read a the the handwriting of a doctor yeah and mine is no exception and even the other day i had a doctor text me about something that was going on with a family member and he just said something to me and he just like omitted several words he didn't write in a correct sentence he didn't use punctuation and i'm looking at this i'm like And I messaged him back and I said, I'm sorry, I don't understand what you're saying.

6:20Creator Method Podcast Hosts: And then he wrote it like an actual person. So I don't know. What is this like lack of communication? Do they in medical school kind of tell you, listen, don't be good at communication. But you seem to have not been there for that lesson.

6:31Dr. Michael Milobsky: Well, I think now, like our oldest son just graduated from medical school. And I can tell you in his -

6:37Creator Method Podcast Hosts: Congratulations. That's a big deal. Yeah, yeah. It's a big deal.

6:38Dr. Michael Milobsky: It's a big deal. He started residency. There is a much bigger emphasis on that now. Just following his journey compared to my journey when I was going through that process in the late 80s, early 90s, compared to what medical schools truly seem to emphasize now is much more of those soft skills. It is definitely something that is a part of me. My story is I was a Division I college basketball player. Yes, yes, yes. But I was also a deeply frustrated, unfulfilled theater kid all the way through.

7:08Creator Method Podcast Hosts: Okay, good. You made me feel good about that because one of my kids is doing theater. And I wasn't sure if there was a lot of utility from it, but it sounds to me like this. It is.

7:14Dr. Michael Milobsky: I think that theater kids offer the world way more benefit than I think people realize because it is something... In college, I didn't live with the basketball team. I lived with the theater people because they're just... That was my emotional safe space. And I was a camp counselor. That was the main job that I had whenever I was employed until... The only job I had until I actually became employed as a physician was camp counselor. I went from camp counselor to doctor. There was very little, there was no other jump in there.

7:44Creator Method Podcast Hosts: You're definitely not a jack of all trades. But mind you, that is changing now though, because you spent the last 30 years building a successful career as a pediatrician. At 56, rather than slowing down, you're building an entirely new career through social media. Yes, absolutely. Why? That was a deeply emotional journey.

8:03Dr. Michael Milobsky: It was a journey of necessity for me. I had been doing the same thing for a very long time. And I was an employee for the first half of my medical career, leaving residency. I was an employed pediatrician. I was specializing in pediatric emergency, pediatric inpatient and hospital medicine. And then about 14 years ago, with the number of kids we had, we felt like being employed by other people no longer worked. And we started a business. And so we opened up a practice. Right. Took over a sleepy tiny practice and made it grow. And then that really accelerated. And then being a business owner, which was a whole education on itself, then that's how we initially even touched social media was my wife said, you know, you own a business.

8:44Dr. Michael Milobsky: Social media is part of that. This was seven years ago when only really hardcore people, at least that I knew of, were in social media and everyone else used it as a moving business card, which is how we used it. I thought of something, a funny joke a kid told me. Hey, here's the office. Here's something funny that I say. And I would post three times a month. and and later on top of that was my own health and emotional journey i was uh i had a really significant health challenge that really started maybe seven or eight or nine years ago with one of my feet and yes uh became uh an overriding health issue with chronic pain chronic infections

9:19Creator Method Podcast Hosts: failed surgeries and that was and that that's part of what led you to social media well was it around

9:24Dr. Michael Milobsky: the same time this was the process where i'm figuring out how and that was dragging me down emotionally and for about five years i was in chronic pain yeah i was it was making me sick and i was emotionally spiraling but just having to get up and drag myself to work every day because i'm the provider yeah and i have to keep showing up and i had no other thought like what else can i do there was no i didn't have the bandwidth because of where i was physically and emotionally to even think outside of that and running a practice was getting harder it it really wasn't

9:56Creator Method Podcast Hosts: living i was trying to find more work hey maybe i could pick extra right and then i you know rock

10:03Dr. Michael Milobsky: bottom emotionally happened for me i had a real reckoning that i'm not the parent father or physician that i need to be i'm failing in all these areas and when i finally decided to get healthy my wife saw it for a while i wasn't able to hear it for far too long when i was finally able to hear it. And part of that process was recognizing that I had to also make this health choice, that there wasn't any other. And I had known that that was the only path to improve, but I was unwilling to hear it. The idea of losing my leg was so, so confrontational to my, the way I thought of myself. I was an athlete.

10:42Dr. Michael Milobsky: I was whole. Cutting off my leg was not an option. I'm not ready to do that. And then still suffering was what I was ready to do. And when I was, when I finally got healthy enough to entertain it and then realized this was the path that I took and the work that it took me to get that decision, then going through that surgery, waking up on the other side of it, because you're waking up to a version of yourself that you don't know, and you don't know what to expect, and you don't recognize. And you said something to me this morning that I have held onto because you met a double amputee who, when he was speaking, he said, losing my legs gave me wings.

11:17Creator Method Podcast Hosts: He said, well, he specifically said, God took away my legs

11:20Dr. Michael Milobsky: and gave me wings which gave me shivers when he said right and that has not left me since this morning because it exactly describes my insurance when i woke up from that surgery i could feel a shift in everything like i felt better i was forced to sit still for the first time and because i couldn't go to work i you know you come home from the hospital you don't just get and go for about a month to really dig into that and then chart a path forward. And Ariella was the one who said, my wife, you know, this is not working, so what are we gonna do? And we said, well, we're gonna do this and we're gonna lean into it and we're gonna learn about it and we're gonna.

12:02Creator Method Podcast Hosts: But why, what was the, so I understand the context around it, but from a, I guess a strategic business perspective, why did you feel after 30 years, you know the first 15 years you know working for someone as a physician and then having your own practice so now you're a seasoned entrepreneur 15 years later and a seasoned pediatrician 30 years in social media is this you know i'm gonna call it what it is and not to you know and i say it with full respect because you sir are my age you're maybe a couple of years a hitch older you know older than me but you had to have the wherewithal to look at an industry and to look at a medium and and a communication tool that was not made for the likes of you and I.

12:46Dr. Michael Milobsky: No, older middle-aged men. Correct.

12:47Creator Method Podcast Hosts: So how did you look at this and say, oh yeah, this is where I need to be?

12:52Dr. Michael Milobsky: So I had, like we talked about, I had dabbled in it and I had experienced random success. I made a video that got seven and a half million views randomly that on how to know how tall your child's gonna be. And that is when I started to understand and then we leaned into the fact that I have something to offer here. And then when I started to learn about the landscape of social media and being not just an influencer but an expert in social media, and then understanding that I bring something unique. And it's not just the knowledge that you know. It's not just all the things I can tell you about your kid having a fever or a cough or when to go to the emergency room or when not, that bringing myself into that too is part of the process of getting good at it and being willing to add my whole self that makes me the unique voice that I want to be to help more people, to reach more people, to be able to take what I know and translate it for people.

13:55Dr. Michael Milobsky: And also share who I am in my journey and becoming what that was. That all sort of coalesced. Yeah, it all happened at the same time. July 4th of 2025 when I woke up from that surgery. Wow.

14:07Creator Method Podcast Hosts: So the surgery was the catalyst for you to take this step and go public with your life. That's really counterintuitive because a lot of people after something like that, call it what it is, I mean, traumatic. Something traumatic that happens when you wake up to this new reality and this new version of yourself. Although I would argue it's not a new version of yourself. It's the physical manifestation. Right.

14:26Dr. Michael Milobsky: But that also was a journey for you because I had been so connected to that. That was myself. Yeah, absolutely.

14:32Creator Method Podcast Hosts: Absolutely. And so you woke up to that and then you were motivated to now share on social media and to share your journey, which is incredible. But I want to change gears a little bit and I want to ask you, so you can treat children one at a time, which you have been treating children one at a time for three decades, or you can make a video that reaches a million parents. The question then is, has social media changed how you think about your impact as a doctor?

14:56Dr. Michael Milobsky: Absolutely, absolutely. And as my social media journey has unfolded, to get the feedback and to get people saying, I've struggled with it. And I watched one of your videos.

15:08Creator Method Podcast Hosts: Yes.

15:09Dr. Michael Milobsky: And there was a shift. There was something that I was able to do. And hear that over and over. And you realize that to be able to share what I know and what I've developed as a parent and as a pediatrician and to reach people at scale, that really makes a difference. I'll give you an example. one of my bigger videos in the last year was the one I said, this is the one skill you have to know about how to save your child's life. So how to handle choking.

15:32Creator Method Podcast Hosts: Choking. Choking. I just watched it. Yeah, yeah.

15:34Dr. Michael Milobsky: Yeah. And I actually remade it because I made a new original version. I can't, that video, probably both versions total 10 million views.

15:42Creator Method Podcast Hosts: That video has saved several lives.

15:44Dr. Michael Milobsky: I get messages on a monthly basis, multiple times going, you know, I didn't have, never had time to take the course, but I came across your video. And when it happened in front of me, I remembered something you said. and it worked and I saved my kid's life. Oh my God. That is what opened my eyes the most to the fact that it's not, yes, it's a great professional shift. It's a great way to broaden what I do and to give myself more opportunity, but you're truly helping and reaching way more people.

16:15Creator Method Podcast Hosts: Yeah, that's, I mean, that's profound. So look, you've spent almost 30 years gaining expertise before taking to social media and building an audience. Would you say that social media is showing you that expertise with that distribution has far less value? Because you knowing that technique or you talking about choking, knowing it is one thing and talking to two, three people a day, if that is one thing. It's the same knowledge. It's the same expertise. But now you're showing it, you're distributing it far more. So as a doctor, would you say that your expertise now has significantly more value with the addition of the distribution that you achieve.

16:56Dr. Michael Milobsky: Way more value, way more impact, way more opportunity. And the one thing that I've also tuned into, we all live in a little silo. We can't help where we live. My world is my kids, my household, my practice, where I live. You don't realize that so many people may not have the opportunity or the access to someone. They don't live in a Miami or a New York and pediatricians aren't just readily available. And you're giving someone access to knowledge that they may not have conveniently otherwise. And you truly make a difference in how they raise their kids, help their kids do something for their own children.

17:32Dr. Michael Milobsky: It's powerful.

17:33Creator Method Podcast Hosts: It is powerful. I even remember, it's also quite frankly a financial issue too because I remember when our children were really small, Valeria and I took a CPR course. And we had to pay for it. It wasn't crazy, but it was hundreds of dollars. And not everybody can readily do that. So having the information that you provide, basically free of charge, again, it's changing the same lines.

17:51Dr. Michael Milobsky: You realize that, like you're fond of pointing out, you realize that you have some skills in areas that you didn't realize that I'm really good at simplifying complicated things. You are, yeah. And then giving you, hey, this whole thing on your CPR video is actually three things. And here are the three things. And it doesn't even have to be perfect. It just has to be okay. And it still works. Amazing. No, no, I agree.

18:13Creator Method Podcast Hosts: So, okay, so here's a question. So does every good doctor, for the sake of humanity, have a responsibility to get – no, no, I'm serious. I'm serious. Does every good doctor for the sake of humanity have a responsibility to get maximum distribution of their knowledge? And should that be added as an obligation to the Hippocratic Oath? Wow. I came up with this on my own. This isn't a Chad GPT thing because I was thinking about it. That is a heavy question. It's a heavy question. The Hippocratic Oath.

18:38Dr. Michael Milobsky: Meaning that you have taken it upon yourself to educate yourself and put yourself into this position. To be a guardian of this information and a filter and someone who duplily understands it. Do you have an obligation to spread that beyond your just?

18:55Creator Method Podcast Hosts: My answer is yes. What's yours?

18:58Dr. Michael Milobsky: I think that's hard because not everyone's cut out for it.

19:01Creator Method Podcast Hosts: Well, it doesn't matter. Yeah, and I'll tell you why. I'll tell you why. Because as a physician, the way I see it as a civilian, meaning I am not a physician, you have information that has been, that you have received. You've received this education. and it is the sum of human knowledge in your respective field that has come from, I don't know, thousands of years of physicians, right? You have a very noble profession. I've always had a lot of respect for doctors. And I would think that if you take the collective knowledge of all of those doctors who came before you, who have distilled it and have put it into a format to be able to teach you, and you have gone through the entire process, you put blood, sweat, and tears into getting a medical degree.

19:43Creator Method Podcast Hosts: It's not a simple thing. And now you have this information. So I would argue that you do have an obligation and I'm kind of challenging you on it. If you say like, if you're a doctor and you don't have communication skill, you better go and learn communication.

19:56Dr. Michael Milobsky: It's learnable. It's learnable. And, um, and it's not just the information is that you doctors are in a unique position to know how to apply it. The information, anybody can find that same information you could you can for free get access to the exact same curriculum if you were smart enough on how to talk to your ai sure there's zero barriers now between what the the student that's paying to go to harvard medical school and what you can do in your garage the difference the difference is how it's distilled understood and applied not the information anymore it's the the information is now democratized everyone has access to it yeah absolutely i mean there's no

20:34Creator Method Podcast Hosts: there's no um there's no gatekeeping around the information exactly you know now we have the sum of like the earth's knowledge yeah of the of sorry of humanity's knowledge not before when it was google we still had to spend a lot of time yes and understand how to research how to find the information and if you think about it i remember when search first came out i thought oh my god this is incredible i believe now seeing what's happening with ai its ability to you know to to basically comb the sum of human knowledge, and not only to do that, but then to package it in a way that can be understood by anyone.

21:08Creator Method Podcast Hosts: And you can tell it, you know, make it so that a 10 year old will understand it. Make it so that me with a degree in medicine can understand it, or me with my degree in geology can understand it, right? So it's incredible.

21:20Dr. Michael Milobsky: But it's taking that though, and then what becomes the role of the doctor is not the person who, what it used to be in my dad's generation. I have the information, I'm gonna give it to you in packets that I think you need. It's, I need to translate this for you so you can apply it to your situation. That is the role.

21:37Creator Method Podcast Hosts: I would say, I mean, look, medicine is one thing, and maybe to a smaller degree, things like what I've done. Like, I've spent, you know, decades in business, the last 10 years in content creation specifically, and I am now kind of giving that to people. And I'm changing lives. I'm not saving lives. Well, thank you. That's very kind of you. I appreciate it. But look, I think that anybody who's acquired a certain amount of knowledge really does have an obligation to help. You've already had a successful 30-year medical career. Do you believe the next 10 years will actually be bigger than the first 30?

22:07Dr. Michael Milobsky: I think the next 10 years will dwarf the last 30.

22:10Creator Method Podcast Hosts: I love what you just said. You don't understand how happy this makes me. Dwarf the last 30. I wasn't sure.

22:13Dr. Michael Milobsky: It will make the last 30 look like a microscope. I've come to believe this. This is something that I have had to evolve into.

22:25Creator Method Podcast Hosts: Tell me why. I know why.

22:26Dr. Michael Milobsky: Because I didn't believe it myself. It was a pivot. It was something I knew I needed to make a change. I knew that I needed a different direction because of what I had gone through, because of my personal, emotional, physical, my role as a parent, my role as a grandparent, my role as a spouse. I wasn't, what I had been doing isn't working anymore for all those levels. Not that I'm not helping people, but I needed a different way to express myself, to use the other things that I'm good at in a way that I can do more with it. And now that I am learning how to do it by being part of Creator Method has accelerated that process for us.

23:07Dr. Michael Milobsky: Thank you. I now see how quickly this next 10 years will make the last 30 seem just like a stepping stone.

23:17Creator Method Podcast Hosts: Yeah, I'm so excited. You know, I'm really excited. When I put that question together, I wasn't sure whether you'd be hesitant, But you are so all in on, and it's, you know, I almost don't like calling it social media because social media has the connotation kind of, I think of the first decade of it. Sure. When it was really like social, it was, it was something you do for fun. It was something that like kids would. Here's my breakfast. Yeah, exactly, exactly. But the sophistication that we're seeing now with the algorithm being able to take your knowledge and deliver it to the people who need it in that moment, that is the thing that I – that bridge, this really smart bridge that has been created.

23:59Creator Method Podcast Hosts: And so when these companies like Meta get criticized, and as we know, there's been this whole thing with this court case, and they actually just settled for an exorbitant amount of money. and I'm not here to like give my opinion on whether they're right or whether they're wrong that's I think a discussion for someone else for someone else to have but regardless of anything we cannot ignore the profound effect that this amount of not only distribution but highly intelligent distribution of information has had on the world the positive effect regardless of the negative I agree so I'm really happy to hear that you believe that because there is such a big difference between the first 30 years of your career and now having distribution, massive distribution.

24:46Creator Method Podcast Hosts: But two years ago, I wouldn't have believed it. Two years ago. And that's the shift that can happen. And I just, I love seeing this technology come out of that era of here's what I'm wearing today and here's my breakfast today to, hey, like your child's life was saved because Dr. Malabski told you about choking and what to do. It's profound. Do you believe that we've reached the point where every professional and business owner needs to start thinking like a media company first?

25:11Dr. Michael Milobsky: I think so. I think that doctors used to hold themselves and many still do as separate, meaning I'm not susceptible to these same needs and shifts and trends that other businesses, we are special, we are separate, we are siloed, we're in a tower because we're physicians. Our process is unique. Medicine is special. And I think that we are are all learning that that is not true. That is not true. That every, no matter what industry, the practitioners of that industry benefit and the people who are searching for the information and the learners benefit. And it is no longer, I think, about, doesn't matter what industry that is.

25:55Dr. Michael Milobsky: And my journey, once again, I was one of those people that felt like medicine and social media are not, that's not a mix. That's not something for us. But it's obvious that there's no such thing.

26:07Creator Method Podcast Hosts: Look, I just, for me, everyone I speak with, every single business out there needs this form of distribution. They need to be able to create this awareness to fuel their business. Because I've been in business for as long as you've been a doctor. I've been an entrepreneur for 30 years. And for the first 20, I didn't have this. For the eight after that, I had only access to my wife's social media, which I managed in partnership with her. And only the last two years have I been developing my own. I saw a profound difference with the social media that she has. And now having it firsthand myself, the relationships that I've created, the opportunities that have come my way.

26:48Creator Method Podcast Hosts: I mean, it truly is incredible.

26:49Dr. Michael Milobsky: No, it's incredible.

26:51Creator Method Podcast Hosts: At what point did you realize that you weren't just building an Instagram following anymore? You were actually building an entirely new business in addition to your clinic.

26:59Dr. Michael Milobsky: We were about six months in and we had grown, we had been stuck on Instagram. I had a little more traction on TikTok for whatever reason. I'm not sure why. And then, but Instagram was just sort of 40 ,000 people for years. Yeah. Really no change, no difference. When we started leaning into actual stuff that we were learning on our own, calling together They're from different people who are kind of offering us advice and really grew into the hundreds of thousands over the first six to seven months. That is when it started to dawn on us. And then all of a sudden people are reaching out to us going, hey, we love what you have to say.

27:40Dr. Michael Milobsky: Would you work with us on X? Would you work with us on Y? And then content became this daily part of what we do, how we think. Yeah, absolutely. Understanding that our lives are content and not just the facts that I know about any particular topic. And once we reached that point, that was when we realized, hey, this is now a business. This is a separate thing that we have to nurture and grow and learn about and take responsibility for doing the best version of it that we can.

28:07Creator Method Podcast Hosts: Yeah. Yeah. No, it's amazing that it's such a pivot for you from being a doctor in the traditional sense for so long. And then this is the one thing that completely changed your entire career path and the trajectory of your business. I want to go back to you losing your foot. You lost your foot while running a medical practice, raising a family and building this enormous social media platform. You actually lost it right before the enormous social media platform.

28:36Dr. Michael Milobsky: Yeah, it was kind of the back end of that that we started to build it more specifically.

28:41Creator Method Podcast Hosts: Right. What kept you moving forward when most people would have given themselves permission to slow down or stop entirely? Because I have, well, transparently,

28:50Dr. Michael Milobsky: I have nine people that rely on me.

28:52Creator Method Podcast Hosts: Yeah.

28:53Dr. Michael Milobsky: and you know the one thing i promised to do for them was be there and provide so yeah that was it you know it's tough it's it's tough as a man like you know it's tough as a man to have this responsibility and and and i don't want to like belittle what women go through but i think women

29:11Creator Method Podcast Hosts: don't understand like i don't know i don't know i've met your wife and she's lovely and you've now met she understands she understands you know i don't know that they do i don't know that they understand kind of what, what we carry, um, you know, but she also understands that

29:24Dr. Michael Milobsky: with that comes responsibility to be the best version of yourself. And just, just because you show up and, and, and, and the foods on the table and the mortgage is paid, you're not living up to that unless you're also willing to do the hard, painful things that it takes to be the better a version of yourself on every level and not just deal with your unresolved wounds and your emotional work. It was not a part of the way I was parented. I had, and I'm sure this will not be foreign to you, but the only emotion that was safe that I was allowed to express was being angry. Being angry or being silent.

30:05Every other emotion was you need to go to therapy, you're too sensitive.

30:10Dr. Michael Milobsky: of there was something else but if you're mad or you're silent those are okay and that was so i get to being a an adult who's now taking on being married and being a parent with two crayons in my box and didn't really understand until i had it's incredible michael it's incredible sorry to interrupt you it's incredible because you went from this child is your is your dad still around Yeah.

30:40Creator Method Podcast Hosts: He is. So how's your relationship with him now? I'm assuming a lot of this is coming from your dad or not your mom.

30:44Dr. Michael Milobsky: Yeah. A lot of it's from my dad.

30:45Creator Method Podcast Hosts: Yeah. Yeah. Yeah. So you went from being a child whose emotions were suppressed. You were allowed to, as you say, convey anger. And what was the other one?

30:53Dr. Michael Milobsky: Silence. Anger and silence. So anger and nothing.

30:55Creator Method Podcast Hosts: Yes. Got you. Okay. So those were the, those were, it was kind of a very binary situation from you. How does someone go from that as their experience as a child to being someone who is thrown into this world of empathy for children where you're seeing multiple children a day and the parents too?

31:16Dr. Michael Milobsky: Well, those spaces were the places where I got to more freely express myself, even if it was limited. And that's why I was always a counselor, I think.

31:25Creator Method Podcast Hosts: Right.

31:26Dr. Michael Milobsky: Because I felt, I just made a video about this. For two years in college, most Division I college athletes are slaving away in an inner city summer league. And I couldn't do that. By the time I got to my third year of college, I desperately needed to do something else. And I took a job at a sleepaway camp in upstate New York, Camp Echo Lake. Shout out to Camp Echo Lake. And I did it for two years. And to this day, it's the job where I felt like I was truly and wholly myself. And so that was where you realized? I, well, and I had been like a day camp counselor, but like I was at this really crossroads.

32:02Dr. Michael Milobsky: Of course, this was 1991 and there was no therapist. There was no, I'm not talking to anybody, but I made that choice. And then when I was there for eight weeks, I, it was such a freeing lip to just be the version of myself that I want to be, but I'm not allowed to be anywhere in any of the places where I was and then go back and do it again. And I've held onto that. And so much so the camp reached out to me and now I'm going back as camp doctor next summer. Oh, that's great.

32:27Creator Method Podcast Hosts: You're actually going to stay there for a while?

32:29Dr. Michael Milobsky: Oh, a week and a half, two weeks, yeah. That's great. I'm literally thinking about it every day now. I can't wait to go back to camp.

32:35Creator Method Podcast Hosts: So when you were, and you and I talked this morning about your experience as a basketball player, you were a college player at a very high level.

32:44Dr. Michael Milobsky: High-ish.

32:45Creator Method Podcast Hosts: High-ish, fair, fair. What was your, so when you became a camp counselor, that was kind of your first exposure to children, where you said this was my career?

32:54Dr. Michael Milobsky: In high school, I did day camps. That was always kind of a draw for me. But when I did a sleepway camp is when you get fully immersed and the goofy energy, the theatrics. For me, it was like this liberating, freeing thing. Like this is who I should be all the time.

33:15Creator Method Podcast Hosts: There's so much I want to talk with you about, and I don't want to go too far off topic, but I do have a question for you. That's why it makes me good at social media.

33:23Dr. Michael Milobsky: I feel like it's just the camp counselor energy that I, yeah, yeah, yeah. No, no, you're not wrong. It's a good experience.

33:28Creator Method Podcast Hosts: You're making me want to send my kids. They've been to sleep away camp. They should go for eight weeks. Yes. Yes, absolutely. You know, you, you mentioned something right now, you, you know, you mentioned the theatrical, the goofiness. Explain to me what is happening to us when we grow up? Like, and again, sorry that it's off topic. I'm kind of taking advantage of the fact that you're here, but like, what happens to that? Why do we get so damn serious and unhappy as adults? Because we go through this childhood that is, even if we have a terrible situation, like I had a hard childhood. I didn't perceive it to be hard, but I had difficult circumstances in my early life.

34:05Creator Method Podcast Hosts: And then I, you know, but I was still happy because I was a kid because I didn't know any better. How do we go from being happy children to being miserable adults? Like what happens to us?

34:15Dr. Michael Milobsky: Yeah, I think that when you, as you grow up and you build up these practices, the things that we build up as response to our wounds are things that we do that make us feel safe. The emotional habits, the routines, because they protect us when we can't, when we don't feel protected, when we don't feel, when we feel vulnerable and we need to feel safe. and those things start to become like an armor for me. I'm talking to myself here. It became an armor that I had to put on and that became thicker and heavier as I became an adult to make me feel safe. And then they became ingrained as routines that I stopped thinking about or stopped really processing.

35:06Dr. Michael Milobsky: And then you don't realize that armor gets heavier and it becomes a weight and it starts dragging you down. but you're in my own circumstance i was now a parent i would now have little kids i now had a job i now had a mortgage i now had patience and responsibility and and i still was not seeing that i'm wearing this armor that yeah is just this helping me feel safe and okay even when it stopped serving me and that is what sort of happens to us and then when you learn or get a chance to get curious and step out of it and or someone points it out to you and you can hear it you know for me that was my wife, but I didn't hear it for a very long time.

35:44Creator Method Podcast Hosts: You know, you reference Ariella a lot. You guys, how old were you guys when you got together?

35:49Dr. Michael Milobsky: We got married at 26. Okay. And Isaac was born, no, we got married at 24, sorry. And Isaac was born and we were 26, our first son. How'd you guys meet? Fourth year of med school. We met in, I was in medical school and Ariella was in the neuroscience program in the same medical school. And we had pathology together and shared a microscope and looked at dead bodies together. that was very romantic.

36:11Creator Method Podcast Hosts: Oh, wow. Okay. Like that. Gary, it's the classic love story. It's the classic love story.

36:16Dr. Michael Milobsky: Hey, are you free? Can we go to an autopsy?

36:19Creator Method Podcast Hosts: Oh, wow. Yeah. Oh, it's like that. Yeah, I mean, it's like a movie. It's like a movie. I mean, my wife and I met at a Shabbat dinner, so it's nothing as glamorous as what you've experienced. Let's switch gears back to content. Thank you for that. Thank you for sharing that. When you look at the videos that have gone viral for you, what do the most successful ones have in common?

36:37Dr. Michael Milobsky: You have spurred me to look at this. I didn't really have a lot of, I think, I tried to do it, but I didn't have a process for it. But I think that I take something that is on a lot of people's minds that feels complicated and big. And I think I'm able to make it accessible and then actionable. I think those, when I look at all of the ones that have gone really, really big. And the ones that then there's the middling ones.

36:59Creator Method Podcast Hosts: How do you determine what people want to know? How are you know? What signal are you looking for? How do you find that signal?

37:06Dr. Michael Milobsky: That signal comes from the fact that I've had these conversations 40 times a day for so many years.

37:11Creator Method Podcast Hosts: I love what you're saying. Okay, yes, please continue.

37:13Dr. Michael Milobsky: Yeah, and some of my biggest videos were videos where I have a conversation in the room. I've had that conversation four times that day. I step by the room, I turn on the camera, and I go, let me tell you about why you shouldn't care about or why you should care about.

37:29Creator Method Podcast Hosts: Beautiful. I love what I'm hearing because this is something like we talk about it in Creator Method. I talk about it with Valeria all the time. when it comes to pattern recognition and kind of like signal, like seeing those signals, like for you, you are on the Mississippi River of the information for your particular field because you are a practitioner. So when you're meeting with patients and to your point, if in the same day you were being asked the same thing four times, there is clearly demand for that information. You have the answer, you have the communication skills, you can deliver.

38:01Dr. Michael Milobsky: People express the same anxiety or they express the same uncertainty. It doesn't even have to, isn't necessarily around how do I do X or how do I do Y? It's why is this happening? It's the core premise. Yeah, exactly.

38:13Creator Method Podcast Hosts: And that's the thing that so many creators aren't paying attention to. Like every conversation I have, I'm listening. I'm listening to something. And if I, you know, and I don't even have to wait for frequency. Like if I hear something, I don't mind if content doesn't perform. I don't have the pressure of high numbers that a lot of other people do. But for you, having that access on a daily basis or whatever the frequency is, and I want to say that to all professionals, people who are in any medical field, people who are jujitsu instructors, like they know from being practitioners what people want.

38:47Creator Method Podcast Hosts: And so many people are – like so many creators are just ignoring that. So I think that's wonderful.

38:52Dr. Michael Milobsky: And then one of the things I feel like I've gotten better at myself, my self observation is that because I have so much distance both on both sides of it as a parent, I can see the absurdity of some of it. Yeah. I can see the ridiculousness of someone I can point out because I that me that for me is where I've been able to discover my lane in my voice that maybe separates from the other people in my space. Right. That's.

39:16Creator Method Podcast Hosts: And well, because it's such a it's in your particular space. It's such a fine line. And again, I don't want to vilify women, but I feel like they're so much more sensitive to any kind of abnormality that a child may display. I remember Valeria saying, hey, we got to get the kids, because they were small, we got to get them checked for this, this, this, this, this. And it just got to a point where we went so often to the doctor, the doctor kind of said, I think you might be the problem. Yeah, maybe. Yeah, maybe you're the problem. Exactly.

39:42Dr. Michael Milobsky: And I actually, it takes a lot. We're very hesitant to point that out or to say anything. I've gotten better because I've become more confident in my own voice to be able to tell parents that more.

39:52Creator Method Podcast Hosts: But at the same time, I don't want to completely paint them out to be lunatics. You also have quite a lot of knowledge, obviously, in pediatrics, in children, in raising children, both as a father and as a doctor, so you know when something isn't really true. For sure, for sure.

40:07Dr. Michael Milobsky: But you know what? That's my job. Your job as a parent is to be worried and come in, and then my job is to go, okay, here's what to worry about and here's not what to worry about. Yeah. That is, that's the beauty of it.

40:20Creator Method Podcast Hosts: I think, I think one of your probably most redeeming qualities in speaking with you is your ability to be, like, is your patience. Because I can tell you that if you were a counselor and you work with children, that's already, and you have seven children, you're already probably the most patient person I know. But in addition to that.

40:35Dr. Michael Milobsky: It's been a, like, once again, we're always the best selves with maybe the people that we don't live with. Yeah, yeah.

40:40Creator Method Podcast Hosts: No, but still, like, having been, you know, being a practicing pediatrician for 30 years, And having moms come to you, like different moms every day, the same questions, the same problems that you know aren't actually problems. Yes. And they've dragged the kids, pulled them out of school for something, you know, and for you to be able to like politely explain over and over again for decades. I give you full respect for that. I don't think I'm able to do it.

41:04Dr. Michael Milobsky: And the challenge is you have to give the energy like that's the first time you're hearing it. Oh, my God. Oh, that's such a good question.

41:10Creator Method Podcast Hosts: You should teach a course just in patience because I think we all need it. Okay. So your biggest videos have almost no fancy editing. They're basically you, a camera, and 30 years of expertise. Has social media overvalued production and undervalued expertise?

41:30Dr. Michael Milobsky: I think you'll correct me if I'm wrong, but I think it kind of has to do with the space that you're in. I think when you are coming in as an expert and the people who are finding you are finding you because I'm a pediatrician and because they're looking for that content, they're way less focused on transitions in music. It's just the space that I'm in. In fact, in my earlier videos, my biggest complaint was, could we just get to the point? Because you're over explaining. I came to this because I want to get something out of it. So I think it's because of the space that I'm in that I have the luxury of just people want to hear what I have to say about topic, extra topic, why.

42:10Dr. Michael Milobsky: That's why their algorithm brought them to me. Not that we should all get better and we have worked very hard to make it look better and to make it sound better. Yeah, for sure, for sure. But it's not why people are looking – It's definitely not. Going to my channel.

42:25Creator Method Podcast Hosts: I feel especially like experts in any given field and professionals, they give themselves this excuse that I don't have the editing ability. I don't have the editing staff. I don't know how to use the software. No, no, you don't have to do that. Instagram edits, like meta edits. That's all I do. That's all we do. We use edits. It's just so simple.

42:45Dr. Michael Milobsky: And a$150 mic from Amazon.

42:48Creator Method Podcast Hosts: Yeah. Yours are expensive. I paid$80 for it.

42:50Dr. Michael Milobsky: And we did invest in some lights. Yes. And strategically use Windows better.

42:54Creator Method Podcast Hosts: So I don't necessarily think it's universally applicable. Like let's say, for example, if you are a videographer, if you're a photographer, you want to display that work. It's different, yeah. But your value and your quintessential product is your knowledge and your ability to deliver it.

43:08Dr. Michael Milobsky: But the ability to deliver it. And I actually, my wife was showing me some of my earlier work from, let's say, a year and a half ago. Yeah. And because it's good to learn from where you came from also to understand how you've grown and where you can do better. and we were getting, she was getting a chuckle and I was getting a chuckle about how I would over-explain. I would get off to the, I wasn't good at delivering and bringing the value in a way that was quick and accessible. And I've gotten better at that, the learning how to do that more.

43:37Creator Method Podcast Hosts: I want to switch gears again. I'm kind of all over the place here. After 30 years of treating children, how concerned are you about what unrestricted smartphones and social media are doing to this generation?

43:46Dr. Michael Milobsky: Highly concerned, highly concerned because as a parent, when we've raised kids in the 90s, the 2000s, the 2010s, the 2020s. And through that time, that's what smartphone technology all emerged. All the technology emerged. And we just kind of fell into it. There was no intentionality around it. We just said, yeah, sure, it looks like fun. We didn't really know. Parents today, if you have a young child today, that is not an excuse you have anymore. Everyone knows exactly what a phone-based tech-entrenched childhood looks like and why it's bad. There is now research. There is now data. There is now highly published professionals, Jonathan Haidt being one of the best ones, Anxious Generation.

44:27Dr. Michael Milobsky: Right. If you're a parent, if you're listening to this, you should read that book. Absolutely. And so we understand what that is taking away from childhood because we have generations of childhood before that and generations since, and the comparison is not good from a mental health and a developmental standpoint. And now we're seeing it in academics because ed tech has harmed our children's ability to learn. Gen Z is doing worse on all cognitive academic measurements compared to the first, compared to the generation before them. And that's the first time that's happened when we've been able to measure it.

45:03Dr. Michael Milobsky: It is all having to do with the fact that learning is fundamentally analog. And this is Dr. Horvath, not me, who is a neuroscientist and an education specialist. I have become more and more concerned the more I have learned and the more I have read credible people who know about this, that this is truly harmful.

45:19Creator Method Podcast Hosts: I have this crazy idea and this crazy notion because I am somewhat of a futurist. I'm definitely intrigued by technology. I'm intrigued by mass communication, by digital mass communication. And when I see how algorithms work and then when I see how artificial intelligence works, I ask myself the question is, you just said something that resonated with me. You said learning is an analog experience. Do you foresee, and this is me getting it from nowhere except my own mind, so I might be completely off by no means a professional when it comes to the kids. Do you see a possibility of algorithmic learning where just like when you interact with a social media feed, whether it's YouTube or Instagram or TikTok, when you interact with it and you start consuming content and you start showing interest in certain subject matter, the algorithm will feed you more of that subject matter.

46:10Creator Method Podcast Hosts: So if we translate that conceptually to how to educate children, we start exposing them to certain subject matter algorithmically. They engage with it. We then, the algorithm says, okay, well, they like math. Here's more math. They like art. Here's more art. And eventually, is it possible that each child will have a, just like each human being has a customized, you know, bespoke feed that is curated just for them, is it possible that a child's education in the future could possibly be a curated feed of knowledge optimized for their interests and aptitudes?

46:44Dr. Michael Milobsky: It could, however, what we're learning about is when in the developmental spectrum that shows up to their benefit or their detriment, because your brain grows almost 100 % between birth and 12 months.

46:58Creator Method Podcast Hosts: Okay.

46:59Dr. Michael Milobsky: And then another 30%. From a mass perspective?

47:01Creator Method Podcast Hosts: Just a growth perspective, an actual raw nerve cell perspective.

47:06Dr. Michael Milobsky: And then another 30 % or 50 % between that and like age five when it reaches 90 % of its adult size. And that process, that complex wiring between your prefrontal cortex, your emotional brain, all of the things that your brain does to run you as a person doesn't do well under the influence of digital tech. It needs human, real world, analog input. But once that process is more complete and more mature, then I think what we're – then for sure that whole process can then optimize people's abilities, people's strengths, people's proclivities. But there is something fundamental, the universal about the need because of this dynamic, which we are only barely understanding, by the way, at this point.

47:54Creator Method Podcast Hosts: Oh, for sure.

47:54Dr. Michael Milobsky: But it is that process needs to be more protected from those elements and not less.

48:01Creator Method Podcast Hosts: It's really tough to do. You and I were talking about it this morning on our walk. Yeah, it's so hard. I will tell you I have a difficult time with it. Like I have a difficult time because with our three children, our youngest doesn't have access at all, but our 7-year-old, but our 13 - and 11-year-old have access. And one of them is he's not able to control himself as well as the other one. So now I've got two children with different abilities and not abilities, but like one of them is able to use technology responsibly. Like when I check his screen time on a daily basis, he never goes over. And the other one, he's not able to have that control.

48:35Creator Method Podcast Hosts: So I have to take the phone away from one and let the other one have that phone. And so it's like, how do you deal?

48:41Dr. Michael Milobsky: I think households, what we're learning now is households need a tech culture that is our household's tech culture.

48:50Creator Method Podcast Hosts: But you're competing with the outside world. You are.

48:53Dr. Michael Milobsky: And so that's why I think for the health, the future of this is going to be collective action, meaning schools collectively do. It is hard to do. It's definitely an idealistic view, but I think it could start, it would not be too far to imagine that it would start with schools. Schools should simply say schools are phone free, period, full stop.

49:13Creator Method Podcast Hosts: They can be phone free. But okay, so let me tell you a story. Let me tell you a quick story. I'll tell you a quick story. So a few years ago, I was in London. Okay, we were out in the UK, my wife and I, and we had our children with us and i came across a russian banya which is something that is nostalgic for me a sauna like a sauna and so they have one it's called sunduni it's in the heart of london and i went there with some friends of mine and they have these beautiful facilities like a private you know a private room with like a lounge and then attached to that is a room with a sauna and a cold plunge and you have the guys with the leaves the leaves and everything yes yes yes and And so I told my boys, okay, we're going to go.

49:50Creator Method Podcast Hosts: We gathered a few other men who also have boys. And we went and there were four adults. And then there were, you know, eight or 10 little boys. And our kids at that time had no devices. And we went there and I wanted to really immerse them and myself into this experience with them. And I was so excited for them to do the sauna with the leaves and everything. And we get there and out of the 12 little boys that were there, one of them had a phone. And that derailed the entire time. So this kid had a phone and then all, not just my kids, every single boy that was there, they went and this child was sitting playing and they all gathered around him just looking at it.

50:29Dr. Michael Milobsky: Oh, that's cool.

50:29Creator Method Podcast Hosts: And so like that experience that I wanted to have and that core memory that I wanted to create got destroyed. So the point is, is that we can talk about collectivism all we want. I hear. I know.

50:41Dr. Michael Milobsky: But schools are shared spaces and schools, at least a start. schools can can agree and therefore everyone would be on the same page at least in one space

50:53Creator Method Podcast Hosts: that it doesn't belong but there's another problem with it i can we can take away phones from children in general sure but then there's a security issue you want your child to have a phone you want your child to be able to call you and you want to be able to communicate with your i

51:05Dr. Michael Milobsky: contend that that perhaps maybe is a bit overdone but there's a culture of safetyism and sense that that our children are in peril where they're not a lot of time i'm not minimizing school shootings I get it. But from a completely realistic standpoint, let's pretend every one of your kids goes to school without a phone. They are no more than five feet away anywhere in the school from an adult with a phone.

51:26Creator Method Podcast Hosts: You're right. You're right. However, remember I told you this morning about the story about when my 13-year-old was nine and he decided to go walk around and he went to the neighbor's house and didn't tell me. And I think I lost a decade of my life. Like for two and a half hours, I thought I lost him. I agree. And it scared me. And if he would have had a phone. So I think that's, I don't think you and I are going to come up with this solution today.

51:48Dr. Michael Milobsky: No, we're not going to fix that problem. But I think that the thought that a place to start, once again, there's no such thing as perfect. But let's not perfect be the enemy of good would be collective action, parent communities, school communities, social networks and families where your child isn't the only one. When everyone to decide, hey, we're going to be living a different way or at least not.

52:14Creator Method Podcast Hosts: You know, when my kids come to me and say, oh, but little Johnny, his dad, and what's the difference between me and him? And I tell them the difference is that I'm your father and I don't, that's somebody else's father. Okay, I'm just taking advantage of you at this point, but I got to ask you, what is your position on sleepovers?

52:34Dr. Michael Milobsky: I'm not going to lie that our kids had sleepovers. We didn't think about it that much. Okay, but what would you tell me now? Now I think it's a very different issue. I would be very hesitant to let my child sleep in anyone else's house. Do you make exceptions?

52:47Creator Method Podcast Hosts: Like if you have like the one close family friend, can you make an exception?

52:51Dr. Michael Milobsky: I think that's an individual thing because what we all know is that even people that we think we know, you really don't know everything that goes on in their house.

53:00Creator Method Podcast Hosts: I mean, the people is one thing, but you never know. Like in my home, I know who has access to my house. I know what's going on. I know that I've got cameras around the perimeter of my home. I have security. And I know what's going on in my house. And so to me, I don't mind if you want to send your kid to sleepover at my house. But then it's kind of like I'm a hypocrite because my kid can't go to your house. But you can send your kid to mine because I trust myself.

53:22Dr. Michael Milobsky: But it's really easy. It's a lot easier to say, we don't do sleepovers.

53:26Creator Method Podcast Hosts: I actually get resentful. I get angry when my child comes to me. Not at my child. I get angry at the parent who I've never met who is doing a sleepover party for their child. And then I have to be the bad guy to tell my child, you are not allowed to sleepover.

53:40Dr. Michael Milobsky: You're not allowed to do it. I think that there are ways to negotiate around it. Hey, you can stay until this time or something like that.

53:47Creator Method Podcast Hosts: Yeah, I mean, try doing that with my kids. My kids are just like, no, the whole point is, dad, it's a sleepover. Exactly, exactly. Okay, now I have a selfish question. It's a selfish question. It's self-serving. What have you actually changed about the way you create content because of what you learned inside Creator Method?

54:04Dr. Michael Milobsky: I've learned about seeing the signals. And even before, just transparently, I was at the workshop yesterday where we went over all this, but to get an understanding of seeing the signals, seeing what the things that are successful as signals that you can then use for further content, as well as how you deliver something that people hear it in a way that people want to hear more of. I've had to change how I communicate because of what I learned. I'm learning to be a better communicator to the point where I'm even, we've even considered saying, hey, let's get more coaching on this because it's so central to our brand because everything I do is not visual as much as it is communicating effectively.

54:52Creator Method Podcast Hosts: I have a lot of ideas, by the way. I do. I still have a lot of ideas on the visual communication that you do. Not that I'm trying to pitch for coaching, but that's great. That's great to hear. And there's still a lot. Like I think that, you know, you and I started talking actually on our walk this morning. We were talking about like the business side of things. so you know it is it is an ongoing it is an ongoing evolution and and we've been at it for quite some time so i'm excited for what's going to come so as a final question yeah if a 50 year old doctor a lawyer or executive uh or entrepreneur has decades of experience but has never created content what opportunity are what opportunity are they leaving on the table they're leaving the

55:28Dr. Michael Milobsky: chance to truly grow into even a better version of what you do at a time in your life where you most people think that I'm done, like I've reached the peak or I'm kind of on the way down, but that is, nothing could be further from the truth. You are, you have an opportunity to fly higher and do more and do better with all of that a human knowledge than you have done in the first 20, 30, 40 years of your career. You have no idea what you're missing out on for yourself and for the people who could benefit from it. Yeah, yeah.

55:58Creator Method Podcast Hosts: I, you know, I agree with you wholeheartedly. And I had mentioned yesterday when we had our workshop with some of the other members of Creator Method it is that I found myself being able to console a friend who was going through a hard time. And I was, and when I did it, I did it as a text message and I did like voice to text and I looked at it. I was like, wow, this has been just the last two years of me putting myself out there. Is that me? Right. I'm such a better and more empathetic communicator. Michael.

56:24Dr. Michael Milobsky: You're missing an opportunity for growth that you don't even take. Absolutely.

56:28Creator Method Podcast Hosts: I agree. Dr. Michael Malopsky, sir, thank you very much for coming. Thank you for being here. Thank you for being a member. It was amazing. And I look forward to what's to come.

56:36Dr. Michael Milobsky: Absolutely. Thank you so much.