In short
Gavin Bain (formerly part of rap duo Syllable and Brains) recounts how Scottish rappers tried to “sell” an American persona, landed a Sony deal, toured with Eminem and D12, then lost control of the act and eventually reclaimed their real identities.
Guest backgrounds
Gavin Bain is a Scottish rapper from Dundee who met Billy Boyd in 1998 at college. They formed a rap duo, created the “Porcupine” battle game, and later reinvented themselves as California characters.
Key claims
Record labels initially rejected their Scottish rap as “not rap” and “can’t sell.” They proved the accent worked by recording American-accent lyrics and watching audiences accept it as Eminem-related. After Sony interest, they maintained the persona via “Lead and Recover,” but legal issues and contract pressure later contributed to the duo’s collapse.
Notable examples
The London audition where the A&Rs stopped them; Dave Loeb’s reaction (“you fucking sound like the rapping Proclaimers”); MTV “Your Mums” appearance; touring with Eminem/D12; the “Losers” set; Gavin’s later comeback show where he told the crowd “I’m Gavin… I’ve never been to America.”
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOIntroduction to the Episode
0:03 to 0:41
Get a brief introduction to the episode's themes and content.
“It's the only business software you'll ever need.”
Introduction to the Episode
1:44 to 2:18
Get a brief introduction to the episode's themes and content.
Gavin Bain's Early Years
2:18 to 5:02
Gavin Bain shares his experiences meeting Billy Boyd at college.
“Well, let's just jump right in and let's just start with you introducing yourself.”
The Formation of a Rap Group
5:02 to 6:18
Gavin and Billy form a rap group and start performing.
“They practiced all the time, competing with each other to make up the smartest and funniest lyrics they could on the spot.”
Auditioning for Fame
6:18 to 8:14
The trio auditions in London, facing unexpected challenges.
“and ended up going back to Gavin's room.”
Reflections on Identity and Culture
8:14 to 12:30
Gavin reflects on their experiences and the challenges of being Scottish rappers.
“The situation, you're so focused on everything.”
A Turning Point
12:30 to 13:42
Gavin contemplates reinventing their image to succeed.
“When Gavin got back home, he started spending more and more time alone and he wasn't sleeping well.”
A Turning Point
15:09 to 15:41
Gavin contemplates reinventing their image to succeed.
“with a dozen different apps that don't talk to each other.”
Gavin's Journey: From Accents to Fame
15:48 to 28:00
Hear Gavin recount how he adopted an American persona in his music career.
“rapping his lyrics with an American accent, just to see what it sounded like.”
The Unexpected Windfall and Its Consequences
28:00 to 37:49
Gavin and Billy reflect on a sudden influx of money and the ensuing whirlwind of their newfound fame, leading to moral dilemmas and comedic encounters.
“This guy is the Simon Cowell, the nicer version of Simon Cowell So he just gets straight to the point and he's like, what do you want?”
Show all 15 chapters
Navigating Fame and Identity
38:34 to 42:00
Gavin and Billy face the pressure of their public personas and the reality of their identities as they embark on a tour with Eminem and D12.
“A couple of hours after Gavin Bain and Billy Boyd heard they'd be going on tour with Eminem and his Group D12, a tour bus picked them up to take them to the first venue.”
The Rise and Fall of Syllable and Brains
42:00 to 44:44
Explore the tumultuous journey of a band grappling with identity and success.
“saying that they were actually Gavin and Billy from Scotland, not syllable and brains from California.”
The Aftermath of Breakup
44:44 to 47:00
Learn about the personal and professional fallout after the band's breakup.
“because there was a clause in the contract that if the band breaks up before the record comes out, then they don't have to pay the money back.”
Reunion and New Beginnings
47:00 to 47:24
Discover the brief reunion of the band and their new projects.
“But in 2012, they briefly got back together to record and finally release a Syllable and Brains album.”
Reunion and New Beginnings
49:10 to 50:34
Discover the brief reunion of the band and their new projects.
“It's the comfortable, breathable, and durable material that only gets better with every wash.”
Transcript
Automatic transcript. May contain errors.0:00Support for this show comes from Odoo. Running a business is hard enough, so why make it harder with a dozen different apps that don't talk to each other? Introducing Odoo. It's the only business software you'll ever need. It's an all-in-one, fully integrated platform that makes your work easier. CRM, accounting, inventory, e-commerce, and more. And the best part? Odoo replaces multiple expensive platforms for a fraction of the cost. That's why over thousands of businesses have made the switch. So why not you? Try Odoo for free at odoo.com. That's O-D-O-O dot com.
0:40It's true that some things change as we get older. But if you're a woman over 40 and you're dealing with insomnia, brain fog, moodiness, and weight gain, you don't have to accept it as just another part of aging. And with MidiHealth, you can get help and stop pushing through it alone. The experts at Midi understand that all these symptoms can be connected to the hormonal changes that happen around menopause. And Midi can help you feel more like yourself again. Many healthcare providers aren't trained to treat or even recognize menopause symptoms. Midi clinicians are menopause experts. They're dedicated to providing safe, effective, FDA-approved solutions for dozens of hormonal symptoms, not just hot flashes.
1:23Most importantly, they're covered by insurance. 91 % of MIDI patients get relief from symptoms within just two months. You deserve to feel great. Book your virtual visit today at joinmidi.com. That's joinmidi.com.
1:43when it comes to home improvement even the most experienced DIYer has a limit I'm not going to come in here with the blowtorch and get it hot and solder and put the copper pipes to come I'm not doing it I called a very nice man to handle it when to call the experts and when to do it yourself that's this week on explain it to me find new episodes Sundays wherever you get your podcasts
2:12This episode contains language that may not be suitable for everyone. Well, let's just jump right in and let's just start with you introducing yourself. Oh, God. And it's not a trick, quite. It's like a very simple, just what's your name? You just started off with the hardest question. This is Gavin Bain. But for years, he went by another name. It all started in 1998, on his first day of college in Dundee, Scotland, when he met another student named Billy Boyd. I was running late. I was skateboarding in, and I saw this guy standing outside the campus just nonchalantly. I mean, I'm rushing. This probably sums up both of our personalities.
3:00I'm rushing. I'm thinking, God, you've messed us up already, you know? and he's just standing there. He's got like a bag of jeans on, hair cornrolled, a Hanson T-shirt. I don't know why he's wearing that, but he's just got his headphones on and I kind of skid past him and stop and I'm like, hey, have I got the time wrong? Why aren't you inside? And he's got Nirvana. I can hear that that's blasting. He's got it so loud. And he looks at me and he's like, what do you want? He's so offended that I've interrupted Nirvana. And then I kind of rush off in, and I'm like, oh man, first person I meet looks really cool.
3:40And I just made an enemy out of the first person. But then I get lost. I go into the wrong class. After a while, he managed to find the right classroom. He was 45 minutes late, and the only seat left was next to the guy he'd met out front. And when we were in close range, he was looking at my bag, and I was looking at his bag. and I had Rage Against the Machine, Cypress Hill, Wu-Tang Clan badges on my backpack and he had the same but he had Korn and he had some other metal bands mixed in with Tribe Called Quest so it was like together we covered the entire gamut of the coolest bands in the world at the time and he had Limp Bizkit.
4:23So yeah, we just kind of cracked it off. We started to talk in quotes from kind of rap films from the early 90s. Yeah, we were just, it was just straight in with the flow. And by lunchtime, we were freestyling quietly at first. And then by the end of lunchtime, we had performed our first gig in a way. Everyone was kind of gathered around us and we were rappers. And on the way home, I turned to him and said, hey, do you want to be a rap group? and he was like, absolutely. And that was it. We were a rap group. They practiced all the time, competing with each other to make up the smartest and funniest lyrics they could on the spot.
5:12So we created a game called Porcupine and that was a way for us to battle rap each other, but then also throw each other words and then we'd just start freestyling off the word. And why did you call it Porcupine? Because some people think that's a hard word to rhyme with. But when someone throws a hard word like porcupine, it can make the game funner. But also, we would use it as like that would be the last word to try beat the other person with. You couldn't win the game unless you ended with something to do with a porcupine. They started performing gigs in bars near their college in Dundee. And their friend Oscar joined the group.
5:52Gavin says their main influence was, quote,
5:59Eminem released his major label debut album, the Slim Shady LP, in 1999, not long after Gavin and Billy had met. One reviewer wrote that his lyrics are so clever that he makes murder sound funny. One night, Gavin, Billy, and Oscar stayed out very late, and ended up going back to Gavin's room. Oscar got on the computer. I mean, the internet was kind of early days, so he just randomly found this thing that was on a website called undergroundhiphop.com, and it was just this kind of flyer, this poster for Are You the Next Eminem? And as soon as we saw it, we thought, yeah, of course we are. A record label is holding open auditions in London.
6:49Gavin Billy and Oscar took a 13-hour bus ride there, playing porcupine most of the way. But when they finally got to the audition, the line to get in went around the block twice. It was quite apparent there's just no way we're going to get in, because there's far too many people here. And so what we decided to do was to go and ask if we could battle people for their spot. so knowing like hip-hop people once you get challenged to battle you can't say no if you say no you essentially step aside and let us just take your spot so at first most people would say yes and then we started battling and eventually after you beat like 10, 15, 20 people the seas part you know and by the time we got to the front there was a there were so many people behind us kind of rooting for us like oh my god these guys actually are like Eminem.
7:43So the feeling outside is that these three Scottish kids are just going to walk this. And so our confidence is so high. Well, as soon as we get in and we're going past these dance studios and it starts to become very commercialised and we start to feel like, hmm. You know, so we were kind of shrinking as we got closer and closer and closer. When they got to the audition room, they handed the sound guy their CD. Gavin remembers there were X's on the floor for them to stand on in front of a table with three English talent scouts from the record label A &R's sitting behind it And then we said to press play and the guy presses play but he hasn't turned the volume up so by the time the beat comes in it's already like halfway into the song so we're like no no no please put it back to the start and now we're just like shaking because it's all going wrong so then we start to rap
8:49And as soon as we start to rap, you know, you're hyper aware. The situation, you're so focused on everything. You're looking around the room. And when you're a rapper, you're constantly making eye contact with people because you feed off their, you know, their response. And the three, these A &Rs, were just like kind of looking at each other out the side of their eyes and kind of trying to stop themselves from laughing. And in about like 30 seconds in, 30, 40 seconds into my rap verse, they just kind of put their hand up to the sound guy and said, cool, cool, cool, that's enough. And then they just were kind of like laughing and one of them said, is this a joke?
9:27You know, did Dave put you up to this? And we said, no, this is serious. They said, this is a cool comedy act. but not quite what we're looking for. You know, Scotland is groundskeeper Willie. It's Braveheart. It's Sean Connery. You know, it's drunk ginger people in skirts. Scotland is not rap. We can't sell that. Gavin says they all went straight to a pub after that. And while they were there, they decided to go and try to see someone else before they left London. I just thought they don't get it. So then let's go somewhere to someone who gets it. And there was a guy called Dave Loeb who ran Wordplay and the biggest hip-hop magazine in Europe, Hip-Hop Connection.
10:13So I thought, let's go and see Dave Loeb and we'll ask him. So we go there. It's kind of like this security, you've got to get past a security gate. So we wait for ages. Eventually a guy bringing records comes up the road. He goes in, we sneak in. we get to their office Billy's trying to flirt with the lady on reception to buy his time to get in until he walks past and eventually he walks past and we're like Dave and we kind of just don't want to leave we're like look it's taken a lot to get here we're not leaving until you give us like five minutes so eventually we go into his office and we're like here's our songs let us know what you think and he's like all right you know so he starts playing the cd and he plays the first beat and he's like oh god yeah and you can see he really loves the beat and then as soon as one of us starts rapping he's like nah skips to the next one and then the same thing he's like loves the beat and then skips to the next one as soon as vocals come in and um the third one he loves the beat again as soon as we start rapping pulls the cd out and uh he said don't make me say it And I said, no, say it.
11:24And he's like, you fucking sound like the rapping Proclaimers. And the Proclaimers are great. They're an amazing Scottish group. They sing that classic song, I Will Walk 500 Miles. And they're Scottish heritage, but he's meaning it in a, they're a bit of a joke. You know, like no rapper would ever listen to that, you know. Gavin says that he and Billy didn't say a word to each other. for the whole 13-hour bus ride back home. I kind of was really just trying not to cry. And a part of me was like, they are right, though. You know, I saw that if your job is in marketing, at the time, and hip-hop was all about your credibility, what you've gone through, you know, like, what street you come from, you know, like, the branding of rap in America was so powerful.
12:21and Britain didn't quite have that yet and Scotland definitely didn't have that. So they were right, they can't sell it. So I understood that. But then that left me with the predicament of, well, then we can never do this. When Gavin got back home, he started spending more and more time alone and he wasn't sleeping well. And then one night he was watching TV and a movie came on. A film that I'd seen loads from the 80s called The Secret of My Success. and there's a scene where Michael J. Fox's character, he's trying to get this job, but he's a little small town boy and he's trying to make it in New York City and he's just getting turned down everywhere, you know, because he doesn't fit.
13:04He doesn't fit in their world and he goes into this one office to get changed because he's not wearing the right thing and he's trying to go to this meeting that he's got and in this office, the phone rings and he picks it up and the person says, is that, you know, so-and-so? And he goes, yeah. And he starts to just pretend he is. And he gets so empowered that he can be that person. And I think, like, well, why don't we just become someone else? If being Scottish was the problem, then they'd become Americans. I'm Phoebe Judge. This is Criminal.
13:53We'll be right back. To listen without ads, join Criminal Plus.
14:05I keep seeing celebrities' posts, me in the 90s versus now. While the person staring at me in the mirror is definitely not the same person that could pull off bootcut jeans, Time creeps up on us so slowly. You don't see it until suddenly you do. Same thing goes for your bills. A dollar here, an uptick there. It's a slow burn until one day you realize the price you're paying now is way higher than when you signed up. But at T-Mobile, customers had the lowest wireless bills versus Verizon and AT &T over the past five years. And with T-Mobile on their experience plans, you get a five-year price guarantee, so you know exactly what your plan price will be for the next five years.
14:44So at least that's one thing that won't change over time. I can't guarantee you'll still look good with frosted tips, but T-Mobile can give you a clear guarantee on your wireless plan. Lower bills based on Harris X billing snapshots from Q321 to Q425 compared to average AT &T and Verizon bills. Comparison excludes discounts, credits, and optional charges. Price guarantee on talk, text, and data. Exclusions like taxes and fees apply. See T-Mobile.com. Support for this show comes from Odoo. Running a business is hard enough. So why make it harder? with a dozen different apps that don't talk to each other.
15:15Introducing Odoo. It's the only business software you'll ever need. It's an all-in-one, fully integrated platform that makes your work easier. CRM, accounting, inventory, e-commerce, and more. And the best part? Odoo replaces multiple expensive platforms for a fraction of the cost. That's why over thousands of businesses have made the switch. So why not you? Try Odoo for free at odoo.com. That's O-D-O-O dot com.
15:47Gavin Bain started recording himself, rapping his lyrics with an American accent, just to see what it sounded like. So the first few times sober that I tried to record myself in the American accent, it didn't sound good, it sounded fake. Like, the way the tongue moves isn't the same as when you switch to another accent. So I was struggling with that, and then I was thinking too much when I was sober. So then I took certain uppers with certain downers to knock myself off center so I could stop being hypercritical about myself and allow myself to flow. And it sounded so good. It sounded real. It sounded like this kid is from California and he sounds like Eminem.
16:33I liked the song so much that I took it to a party. My friend Brian was throwing this big party and he used to throw really cool parties. So he'd have DJs and everyone who was into hip hop in the area would be there. And so I go into the party and I gave our DJ at the time, Skinny, I gave him the CD and I was like, I'll play this, it's a new American rapper I just heard, play this, you know, and he played it right after an Eminem song. And everyone was dancing and loving the Eminem track and then he played that song. And nobody, like no one batted an eye.
17:13They were like, is this the new Eminem track or something? Like, they just thought it was Eminem, or they thought it was an American rapper. And so I'm watching the room, and I look at Billy, and he looks over to me, because he knows they're my lyrics, and he's just, like, mind-blowing. He's like, oh my God, it sounds real. And then Gavin told Billy about his idea to pretend to be Americans. Gavin says that Billy said no But he did want to see what it sounded like And he experimented with recording some of their songs In an American accent A few weeks later, their friend Brian Who had thrown the party where Gavin played the song Died in an accident Gavin and Billy drove to the funeral together On the way there, they listened to the radio and then one of their songs came on with them rapping in American accents.
18:10Gavin says they each thought they were playing a trick on each other but when they got to the funeral Brian's brother told them that before Brian died he'd entered the song into a national radio competition as a surprise and that it had won. We'd beaten every single rock band every single folk act every pop act we won it and the song was getting airplay and Billy finally kind of turned around and said, OK, let's do this for Brian. And so we were on our way. Someone from Sony had heard the song on the radio and had gotten in touch to see if they could meet with Gavin and Billy in person in London in two weeks.
18:53So we had two weeks to perfect the accent. And so we made this agreement that we would speak to each other all the time in American accent. Everything we did, we did an American accent. We would have sex in American accents. Wait, what? Which our girlfriends thought was really fucking annoying. That does seem really bad. I'm surprised they stayed with you. I'm surprised as well. But you only, did you know anything about Americans besides the movies? I mean, what did you think Americans? We were, yeah, no, we were like, we'd just grown up watching American movies. We loved American stand-up comedy.
19:45And we just took a whole bunch of different characters and we mashed them together. Gavin says they wanted to study interviews with American rap stars and skaters, but all they could really get their hands on in time was a DVD of Friends and a few American movies. Gavin started watching Back to the Future over and over again, until he could say Michael J. Fox's lines along with him. He also watched a lot of Good Will Hunting and studied Matt Damon's character. Billy studied Matthew Perry's character in Friends, Chandler. They watched as many episodes as they could. Gavin says they paused it whenever Chandler said something funny and then tried to repeat it.
20:31They came up with new names for their American personas. Gavin Bain became Brains McLeod, and Billy Boyd became Syllable. They called their group Syllable and Brains. They decided they would be from California They picked a city called Hemet where Billy actually had family Billy bleached his hair Gavin tried out a trucker hat They both started wearing more colorful clothes And at the end of the two weeks they got back on the 13-hour bus ride to London The first place they went was Sony Records to meet with Dougie Bruce the scout who had heard their song on the radio. And as soon as he sits down, he's like, Aye, all right, boys, you know, and he's got this broad, Glaswegian accent.
21:22The first person, the first A &R that interviews us is Scottish. We're screwed at that point. Because when someone's Scottish is speaking to someone's Scottish, you start to kind of like, you join, you know? And so we were talking and we were both finding it very difficult not to say Scottish words. And then eventually he said something. He said, I, and Bill went straight back with, I can, which is I know in Scotland. And two Americans would never know to say I can. It's in the way that Bill said it. And as soon as we said that, he looked straight at Billy and then he looked at me and it was like, he knows.
22:04So we felt like everything that we were saying, he was like, where are you boys actually from? and the way he said actually was like he knows this is this is you know we're done here basically and uh when we left that outside of the sony building i grabbed bill and i said this isn't going to work if we're half-assed like we need to be in all in like 24 7 we need to become the characters if this is going to work let's just be the the craziest version of who we want to be turn it all up to 11 and let's just go you know and so as soon as we went to do a show that night we kick in the door you know we start stomping around like we own the place we did this crazy stage show chasing each other around we're vomiting on the front row and then when we came off stage this guy came up to us and he was like uh where are you guys from now earlier in the morning when Dougie Bruce asked us where are you guys from we both answered at the same time because we hadn't even got our story in line we were just so excited that we didn't even you know run through what our story is so in the morning i said huntington and billy said hammett at night um with chris rock at island records billy says huntington and i say at the same time and this guy is just looking at us like cool and he didn't he didn't care and he's like right here's my card.
23:34He slid his card to us and he's like, come and see me on Monday morning. When you say you were like banging and stomping, is that something you thought like Americans did? Like they just kind of take the room? Yeah. Yeah. If you've grown up watching rap music videos, we just basically became like our favorite rappers in those videos, you know. But then in person with people, we would switch to characters from, like, friends, you know? So Bill would play a version of Joey and I would play a version of Ross or Chandler because those are likable characters, you know? So we knew that when we're around people, don't be banging around.
24:18And also those characters are actually closer to our personalities. I mean, it really feels like two opposite ends of the spectrum to be Eminem on stage and Chandler off the stage. I don't really know how those two meld You know, every artist I've ever met has been one person on stage and off stage a completely different person I'd seen loads of interviews with members of Slipknot and members of Korn and all these kind of dangerous kind of rock bands but actually they were like real sweethearts when the masks were off you know Gavin says that on Monday morning after going over their story again he and Billy went to Island Records to meet with Chris the scout who'd given them his card at their show now that we're American he was selling himself to us so it was a big change you know and so he was like tell me everything about you guys and that's a different question from where you're from or what do you do or, you know, that you kind of feel like you're being examined.
25:31So Bill and I just started telling the story, like, look, we're from this kind of cookie-cutter neighbourhood in Hemet. And, you know, we met each other at the San Diego Vans Tour because we had known a lot about that tour, specifically because of the bands that they played. We were really interested in that. We had the DVD about it. So we actually knew some things that happened and we knew that there was a battle rap competition that happened in the parking lot. So then we kind of incorporated that. And I said that, yeah, we met at that, at the San Diego work tour, and then we moved to Huntington Beach, slept on the beach under the pier.
26:09You know, like, this is just, like, versions of Chili Pepper songs now coming out, you know? And then we got this job in this skate store, and then, you know, we became a rap group, came over here, ran out of money, and now you're going to give us a record deal and let the fun continue. And the way it just flowed off the tongue, us cutting each other off. It was like we were rapping. Gavin says Chris seemed to believe the story completely. Gavin remembers that he even told them it was beautiful. And he was like, you've got to do that thing that you did the other night. You know, because basically we had this thing that if anyone heckled us from our audience, we would just like pick that person out and then we would, you know, just tear into that person with freestyles.
26:51so he called all the A &Rs into the main kind of open area and he was like alright do that thing now go and he was basically telling us to go around the room just ripping into everyone and I was like oh my god you know so like this is it and so we just started doing it you know look at this guy in the fake Adidas look at his beard who does he think he is Jesus you know and just move on to the next person eventually we get to Chris everyone's like falling around laughing. We get to Chris and we start making fat jokes and Chris is quite fat. And Chris was not laughing at this point. He started to look furious that the joke had now been turned on him but as all of his staff were in tears laughing and then they realised he wasn't laughing and they all stopped and then he just burst out laughing and we knew that we've got it.
27:43Then we just felt like, God, this is easy. But Gavin says they couldn't just sign with the record company First they needed a lawyer and a manager Chris got them a meeting with one of the biggest music managers in London A man named Jonathan Shallott This guy is the Simon Cowell, the nicer version of Simon Cowell So he just gets straight to the point and he's like, what do you want? And at this point we had no money We had no money left So as soon as he said, what do you need? I don't know why I said it. Maybe it was like a line in another movie. But I said, we don't get out of bed. In an American accent, we don't get out of bed for anything less than 70k.
28:29And Billy looked at me like, what the holy crap, you know? But Jonathan Shalit said okay. And all of a sudden we had 70 ,000. For a couple of days after that, we kept going to the bank machine to see if the money was in. And every day that it wasn't in, we felt like, okay, this isn't really real. And then the day that the money was in, we'd both never seen that amount of money in our bank accounts. And I think that changed something a little bit. Because my head started to be like, hmm, what if, is this a crime? and then Billy was like, is this our money? You know, that didn't stop us from immediately going out and getting blooter drunk and having the best week of our lives getting hammered every single day.
29:30Jonathan Shallott's office helped get them set up in a big apartment and arranged for them to play at showcases around London, trying to see what kinds of offers came in. And it worked. After about three months, they made a deal with Sony. They went into the office to sign the contract. Gavin remembers it was in a big boardroom, with staff there to help them celebrate. There was champagne. And people kept coming up to them to ask them about the stories they'd heard about them. A big part of the story was that we became very close friends with D12 and Eminem. which is quite a stretch. But when you're improvising and acting, the whole point is the same as freestyle, is to make little links and then let them grow and let them grow.
Read the full transcript
30:23So on that day, we're in Sony, and this girl comes up, and she's like, no way, you guys are from Huntington Beach? And I'm like, yeah, yeah. She's like, that's where I'm from. I'm like, oh, no. And she's like, I heard you worked in a skate store. Which one? I'm like, oh, no. And I say, Slam City Skates. And she's like, no way, I work at Slam City. I work there as well. And I'm like, oh, my God, no. And I'm just dying inside, so I'm smiling. I'm like, no way, that's cool. But, like, I'm dying now, and I'm starting to sweat. I'm looking around for Bill. Like, I need help here. By this time, Gavin and Billy had developed a system for whenever anybody started asking questions about their lives in America.
31:11They called it Lead and Recover. So the Lead and Recover system is that one listens and one answers. And so if I'm answering and Bill's listening and I start to stutter or make a mistake, Bill jumps in and either takes the person who's asking questions and takes them on a different direction, or if it's getting real bad can just, you know, throw a hand grenade in or do something to kind of distract so that they forget what they were they were asking so but but then on this day people are pulling bill this way and we're not together so we're we're not an earshot of each other so i'm now done i can feel the breathing my breathing starting to you kind of like you're about to tell that i'm worried here you know and i'm holding on for dear life and then bill turns and looks and sees my face and he knows And so Bill knocks a Mariah Carey frame with a record in it off the wall and it cracks.
32:15And then everyone turns and I sneak out of the room and go to the toilet, went down to the toilet, vomited, kind of washed my face. But by the time I went back in, Bill had kind of just got everyone going again, and she kind of forgot that line of questioning. Gavin says they signed the contract, as syllable and brains, for£50 ,000 up front, and£300 ,000 more when they released more material in their album. Did you have a plan? Did you say, okay, we'll go for this long or we'll make this much money and then we'll tell people who we really are? I remember in Dundee in Scotland saying, look, this is what we do.
33:02We go down, we get a record deal, you know, we blow up overnight, get a number one record, obviously. as soon as I hear someone singing my words back to me I'm good, I can walk from it and then we go on Jonathan Ross's TV show because Jonathan Ross is like the king of late night TV here and so we'll go on Jonathan Ross's show and then we'll just go, you know what Jonathan we're not American, we've never been to America we're Scottish and then we'd make a point to be like we always had talent why did we need to do this? Not long after they signed the contract, Gavin and Billy got an appearance on the UK version of one of MTV's most popular shows, Total Request Live.
33:52Please put hands together. For Syllable and Brains. What's up? What's up? What's up? Shut up. Thanks for coming on, guys. You guys are great. Shut up. Okay, okay. Boys, you are spanking new music. Spanking. How would you describe your sound? Spanking. Spankingly new. Spankingly new. Comedy, humor, new, excellent. Well you did a performance for us to try and drag this back from the edge of despair. Your Mums is what it was called. It wasn't called my Mums. Just your Mums. Your Mums. Don't bring my mum into it, not on my own show. Let's take a look at it, it's very entertaining.
34:40And then, on live TV, the host asked them another question. So, were you guys from? Planet Zordon. Really, I'll consider. We were adopted by aliens when we were kids, and we traveled around the solar system ever since then. Gavin says that when he got home that night, he googled syllable and brains to see what people were saying about them. And there was this website and these forums that were like, what's Gavin Bill doing? and all these people who knew us in our life were online going, wait, I know, like, what's going on? One comment read, I had a fight with Gavin Bain in a chip shop once. Wasn't in America, though.
35:19This was Dundee. Your man's a Scot. Gavin says he and Billy got called into Sony's offices the next day. But when they got there, nobody said anything about them being from Scotland. Instead, Gavin says, they got the news that MTV wanted them to come back soon, and that there was even some interest in them hosting their own show. They started working on show ideas and going to meetings with TV producers. Gavin says Sony decided to wait to release Syllable and Brains' first single until something happened with the TV show. And in the meantime, Syllable and Brains was touring as much as they could.
36:04There was a lot of drinking every single night, waking up the next morning, having two hours of not drinking, and then back on it. And Bill and I, at this point, were starting to do backflips off drum risers. We kept trying to up our stage show, and it was kind of getting dangerous. By the end of the tour, they were exhausted. Gavin says he went to bed as soon as they got home at 6 a.m. And we've got, like, you know, I think I sleep for one hour, and then my phone goes at 7am and it's one of the managers at Jonathan Schall's office and he goes, I've got good news and bad news for you the bad news is you're not coming off tour the good news is, you're going on tour with your best friends and I'm thinking who's our best friends?
36:54and I'm like, who? and he's like, Eminem and D12 and so I'm like I'm just like, oh my god, no. Like, how are we going to pull this off?
37:12We'll be right back.
37:24AI is moving fast across the enterprise. But without visibility, it's just chaos. Different tools, different models, different teams using AI in completely different ways. ServiceNow turns that chaos into control. With the AI control tower, you see all your AI across the business in one place. What it's doing, what it's done, and what it's about to do. So you stay in control. To put AI to work for people, visit servicenow.com. Support for this show comes from Harvey AI. The future of law is agentic, not just tools that assist, but AI agents that navigate complex matters. That's why Harvey created agents that can do the work from end to end.
38:08They build a plan, pull from secure data sources, run subagents in parallel, and draft the work product ready for your review. So you delegate the work and own the judgment. Trusted by more than 60 % of the Amlaw 100 and leading Fortune 500 legal teams, Harvey is the AI operating system designed specifically for legal work. Harvey. AI. Tailored for law. Learn more at Harvey.ai. A couple of hours after Gavin Bain and Billy Boyd heard they'd be going on tour with Eminem and his Group D12, a tour bus picked them up to take them to the first venue. They were excited, but Gavin says they also spent the whole ride trying to figure out what to do.
38:54You know, anyone sees us for five minutes around them, they're going to see unfamiliarity. Like, this will be over as soon as we walk out in front of them. This will be over. So it was just like, let's just see how it goes. Maybe we can hide. Maybe we can stay away from them. And so then we hold on to that. We think, all right, we'll just hide from them. we will not be in the same place they're in we come out of our tour bus we walk right in there's D12 on stage sound checking and we're like shit and then we turn to go but all of the load in is happening so we can't get past the load in the other side all of our management team is there next to them is a camera crew who are there for MTV filming D12 and Eminem over on this promotional tour so there's nowhere to go so like the clock was just ticking in my head like tick, tick in there sound checking purple pills and we know when the song ends and it's just a countdown to like them walking past us and so me and Bill are like looking at each other not saying a word but we're having a crazy conversation with our eyes and as soon as our song finishes I look at Bill and we kind of like yeah, fuck it, let's go and then we just stomp on the stage like like we own the place we're like what up you know like start high-fiving them I high-five Bizarre and I'm like holding him I'm like kind of wrap my hands into his kind of belly and back so that he can't pull away from me so it looks like he's hugging me tightly and I'm like ah you know and I think from a distance it probably just looked like this was a warm embrace from friends.
40:40But up close, we could see their faces were like, they were going through, who are these guys again? But Gavin says they just went with it. They high-fived again and agreed to meet up after the show. Gavin and Billy had never performed on such a large stage in front of such a huge audience, almost 5 ,000 people. Gavin says he'd never sweated so much as he did when they went on stage that night. and that once they got going, he never wanted it to end. They ended the set with a song they hoped would become their hit single, called Losers. Always in the wrong place at the wrong time When God handed out brains, I sent the wrong line I'm shallow, like proofs that kiss the paddle Trouble follows me like it's my shadow People see me and they say I'm a weirdo Cause I be sticking dynamite in my ear hole The crowd went wild for them.
41:35It was everything they had dreamed of. And then, after the show, Gavin and Billy's lawyer pulled them aside. And he was like, you're Gavin and you're Billy, and I know it all. Gavin and Billy's lawyer had been asking them for their American passports for months and months. They always told him they couldn't find them and that they'd get them to him later. And then he saw the posts on the hip-hop forum after their appearance on MTV, saying that they were actually Gavin and Billy from Scotland, not syllable and brains from California. And so he was really angry and he was like, you need to come with me.
42:15We need to speak to the label. I'm going to pull you off the tour. We'll go to the label. We'll talk it through. And we're just like, get lost. You're like, what are you smoking? You know, we're like, we're just making out that he's completely crazy. But then he says this thing to us where he's like, I think he got Bill on this one. He was like, look, you didn't need to do this. You're so good. why are you doing this? And I just laughed and Bill walked into the changing room and Eminem was about to come down the hallway with a whole camera crew from MTV and Tim, our lawyer, was like okay, so you're best friends with this guy?
42:52Okay, let me ask him quick. And he was going to stop Eminem and ask him and I was trying to call his bluff and I was like, yeah, ask him. And then he got closer and closer and closer and I just freaked out and I just ran in the dressing room which to Tim said, you're right, and yeah. So that was very close, but Tim didn't go to the label, and we didn't get caught. It just went on and on and on. Billy and Gavin kept touring and playing pack shows, and their MySpace page started filling up with messages from fans. They got an endorsement deal with a soda company. Gavin had developed a stomach ulcer.
43:34and it just, it was getting so big, you know, to the point where within two years, this is two years now, we haven't released a record. We've got all this stuff going for us and we haven't released a record. The amount of money that's been spent on us at this point is over a million. Gavin was barely talking to his family. He says it took him out of character. His girlfriend in Dundee had broken up with him after a visit during which he'd mostly spoken in an American accent. And he and Billy were drifting apart. Billy was going back to Scotland more often to visit his girlfriend. And then he found out she was pregnant.
44:16Gavin says everything changed after that. Billy had had enough. So basically, we have this big fight. And it's one of those fights you can't come back from, I'm afraid. So essentially the group was over. We didn't get caught. And the fact that the group was over was kind of a bit of a blessing because there was a clause in the contract that if the band breaks up before the record comes out, then they don't have to pay the money back. And so we essentially got away with not having to pay that money back. I mean, how did you announce it to the fans? We kind of just didn't. We just kind of went away.
45:03We went quiet. Billy went back to Scotland and eventually got a job on an oil rig. Gavin stayed in London and tried to make it work without Billy. But Sony stopped taking Gavin's calls. He says it was hard to give up his American persona. He worked odd jobs. For a while, he worked for an American skate shoe company. He spoke in an American accent when he applied, and they thought he was American. And then, a couple of years after syllable and brain split up, Gavin heard that one of his closest friends from childhood had cancer. And he decided to put on a show. And then do it as a comeback show, and make that money, and then give Ivan the money for his treatment.
45:51But right before Gavin was about to go on stage, he heard that his friend had died. And so when I walked out on stage, I kind of just looked out, and my band were playing the intro of the song, and I was missing keys to go into the first lyrics, and I tried to go into lyrics, I just couldn't get anything out, I was just like crying. And so I stopped the music, and I turned to the crowd, and I said, I'm not Brains, I'm Gavin. and I've never been to America.
46:28And so we got through that show, I came off, but I just went to the dressing room and kind of couldn't really deal with everyone wanting to ask more questions. So I hid in there until everyone was gone and I snuck out the back. And when I snuck out the back, there was about 200 kids and I thought they wanted more answers. Like, what happened, you know? and I just kind of started to apologize and then they started to wrap my lyrics back to me. They cared only about the lyrics. Billy and Gavin didn't speak for years. But in 2012, they briefly got back together to record and finally release a Syllable and Brains album.
47:11They called it Dirty Rotten Scoundrels. Gavin went on to have his own music career He's working on an album right now So yeah, I'm just having a lot of fun And you're doing it all now in a Scottish accent Yeah, or whatever accent hits me
47:41Criminal is created by Lauren Spohr and me. Nadia Wilson is our senior producer. Katie Bishop is our supervising producer. Our producers are Susanna Robertson, Jackie Zajiko, Lily Clark, Lena Sillison, and Megan Kinane. Our show is mixed and engineered by Veronica Simonetti. Julian Alexander makes original illustrations for each episode of Criminal. You can see them at thisiscriminal.com And you can sign up for our newsletter at thisiscriminal.com slash newsletter. Gavin Bain has written a book about syllable and brains. It's called California Schemen. A movie about their story with the same title is coming out this year.
48:26We hope you'll join our membership program, Criminal Plus, now on Patreon. It's the very best way to support our work. You can listen to Criminal, This Is Love, and Phoebe Reads a Mystery without any ads. Plus, you'll get bonus episodes, behind-the-scenes photos and videos, and you'll be able to talk directly with us and other criminal listeners. Learn more and sign up at patreon.com slash criminal. We're on Facebook at This Is Criminal and Instagram and TikTok at criminal underscore podcast. We're also on YouTube at youtube.com slash criminal podcast. Criminal is part of the Vox Media Podcast Network.
49:04Discover more great shows at podcast.voxmedia.com. I'm Phoebe Judge. This is Criminal.
49:41from cotton. It's the comfortable, breathable, and durable material that only gets better with every wash. So next time you shop, check the tags for cotton. It's the fabric of our lives.
49:57Trying to locate news sources that reliably separate fact from fiction can seem like looking for a needle in a haystack. That's why The Guardian is launching Stateside with Kai Wright and Carter Sherman, a conversation with experts who slow down the news and and wrestle with the questions we all have about what's actually happening in the world. Three times a week, hosts Kai and Carter utilize all the reporting resources The Guardian has to discuss the news, international affairs, climate, culture, sports, lifestyle, fashion, and wellness. And The Guardian is not billionaire-owned, meaning they're free to report the whole picture without interference.
50:35Go to theguardian.com slash stateside to learn more. and listen wherever you get your podcasts or watch on YouTube. That's theguardian.com slash stateside.
From the publisher
In the early 2000s, the hip hop group Silibil N’ Brains seemed like they were on the brink of becoming very famous. They had a record deal with Sony, had been on MTV, and were talking about making a TV show. But they weren’t who they said they were.
Gavin Bain's book is California Schemin'.
Join our newsletter by 2/28/26 to be entered to win a free year of Criminal Plus: thisiscriminal.com/newsletter. (Additional rules apply.)
Say hello on Facebook, Instagram and TikTok. Follow the show and review us on Apple Podcasts.
Sign up for Criminal Plus to get behind-the-scenes bonus episodes of Criminal, ad-free listening of all of our shows, invitations to virtual events, special merch deals, and more.
We also make This is Love and Phoebe Reads a Mystery.
Artwork by Julienne Alexander. Check out our online shop.
Episode transcripts are posted on our website.
Learn more about your ad choices. Visit podcastchoices.com/adchoices




