"The process and the journey is the art." (PJ Richardson bonus episode)

0:00Radim Malinic:Hey, welcome to another bonus episode of the Daring Creativity Podcast. On a regular week, I use these episodes to look back at a conversation that gets published on a Monday and often choose four moments that have a particular importance to our conversation. This week was a bit different. I published an episode recorded live in front of an audience at Off Festival in Barcelona, and it was an excellent conversation with my friend PJ Richardson, who is an executive creative director and co-founder of Laundry Studios. and this is a result of an ongoing conversation with PJ as he was working on the main titles for this year's event the work and the process naturally lend themselves to a new interview format and what I wanted to do is something different for OFF do the OFF first even though there's been conversations on the stage before I don't think anyone's actually recorded a live podcast before and if you've been to OFF or any other conference you would know that some of the most amazing creatives create titles for the festival and then they would spend 45 to 50 minutes in their speaking slot to showcase all the clever trickery that goes into making each of these masterpieces.

1:07Radim Malinic:It's often very, very technical conversation. It holds the audience. But I thought, how do we change this? How do we do something different? BJ's manifesto for the title was Challenging the Status Quo with Joy. And it was a perfect lead into making this into a conversation, an interview, an exchange that reveals a lot more that goes behind the scenes of making such titles. And as you might know, for my regular guests, and I'm very open about it, I often show up purposely unprepared. I only like to know a little bit about my guests and then find the dots and join them as we speak. Sometimes I could know a lot more and sometimes I wish I knew even less because I think there's this magical way of I often look for just a word or two words in an answer and then find the whole next question in there.

1:58Radim Malinic:so in this instance with pj we had a bit of a structure of the interview because we wanted to cover the process of the titles but that was as much as i wanted to know about it and became deliberately unprepared for the details because i wanted to uncover the information as i was hearing it on the stage along with the audience and it worked it was magic and for pj who's a fearless creator um he the public speaking doesn't come to him naturally but he did so amazingly and dropped so many standout moments that it was quite hard to pick only four the full interview is now available as an audio episode across all platforms and we also have a video episode across spotify and youtube so as i would normally say i'm here to unpack some of the gems from this week's conversation i'll pull out those moments that deserve a second look i'm gonna dig deeper on what makes them special oh man so many things i mean like it's the the the key to staying inspired and to keep going creatively is because you know creativity stays the same we get older but i think the temptation is to to you know sometimes especially in this day and age to give up and to just just sort of call it and and fall on our heels especially with ai uncertainty right like but But ultimately, the reason we got into this was the courage and the risk-taking and the experimentation and kind of all the crazy chaos of being creative.

3:26And so I think it's just the mindset of just keep being that 17-year-old self that I think got all of us into being creative in some form, right?

3:35Radim Malinic:BJ's been working for 25 years, but he still talks about creativity like someone who just discovered it. It doesn't feel like an accident. It feels like he's making this choice repeatedly. This moment stood out to me because it really names something that we all feel, but how often do we say out loud? The experience makes the doubt disappear. If anything, the temptation to coast, to play it safe, to trade curiosity for comfort grows stronger as the years stack up. PJ's antidote isn't a productivity hack or a morning routine. It's a simpler and harder than that. It's staying connected to the restless, risk-taking energy of younger self, not out of nostalgia, but out of a genuine commitment to why you started in the first place.

4:23Radim Malinic:That 17-year-old didn't know the rules, but turns out that there were superpowers all along. I think one of the biggest things that, thinking about the audience here, and ignoring a second, like the style of what we make, I think the commonality between all of us here at OFF is that we challenge the status quo of creativity in some way or another. And you can call it a rebel. You can call it whatever you want. It's not about being rebellious necessarily. But we're here because, like this question, we ask what if. we we all like the amount of people you meet every single year that come here that are like i i couldn't afford this or i'm from a faraway place or i was in a different place and i maxed out my credit cards to go to off to get inspired and i did the same thing early on like and i was like man that's that's that's what this is all about that's where we all are at some point and start and certainly begin at because of this passion to get to where we we want to go because it's just such a cool privilege awesome humbling experience to be able to be as creative as we all get to be and be around each other and so that theme of challenging the status quo and then i think that the one little check mark i added to it was with joy because look creativity is so subjective and it is so hard and especially in this day and age there's so much pressure with world chaos there's you know this whole ai thing like it's like and and so it was just like okay how do we challenge all of that with joy and that was that that was the the the theme that came out of this to try to put something on this idea of community that the the uncommon team had formulated so so well with this identity when bj told me that's what he was planning to do with the titles it took me a while to actually work out what he really meant because it was a beautiful statement that tied entire titles project together his manifesto his through line his golden thread it was not talking about disruption or about breaking rules about challenging it's what we would normally expect when you think about it joy as a deliberate choice often joy comes to us as a result of something coming together, like we grit our teeth and, you know, clench our bad cheeks, working on something, and then in the end we can enjoy the part.

6:50Radim Malinic:It's because creativity carries a real weight. It's the pressure, the self-doubt, the technical chaos, the opinions of peers watching from the crowd. None of this goes away, but choosing to bring joy into the process changes the texture of everything. It becomes the thing that makes the hard part survivable and the good part genuinely electric what bj made for off wasn't just a visually bold incredible piece it was emotionally generous he wanted the audience to feel something warm and alive and you can't fake that it has to start from the inside so so so here's the big challenge that i ran into with this with with this beautiful mold idea and even this challenging the status quo with joy is like what do you do for at least four to five minutes of titles and how do you add any rationale or any meaning or any purpose or any like literally how what why how do you make something and like and give it a reason and so i asked this big question is what is creativity and where i got to with it is you know even the next slide is what is community and ultimately i broke that down and took this really post-modern approach to this where the process and the journey is the art like that is the that is the in this case that is the titles is and and so what is the what is the journey and that but but the journey is us coming here is us doing work is us doing work to get to the end it's the same way that it is us coming here from wherever we're coming from for whatever we're going through to to become the community together at one place which is off i didn't pick up on this moment until i've seen the recording and how flipping profound is this the process and the journey is the art makes you a little bit emotional right because when you think about it is again it's about feeling something warm and alive from the inside.

8:49Radim Malinic:BJ didn't set out to make a perfect piece. He set out to document what he actually feels, what it feels like to make something. The thousand failed experiments, the afternoons where everything looked like garbage, the small accumulation of small discoveries. All of it came together as a subject matter, not just a backstory. What makes this so worth holding on to is how he completely removes the pressure of perfection. If the journey is the art, then nothing is wasted. Every wrong turn is a load-bearing. Every scrapped idea was actually part of the piece. That's not a consolation prize for not getting it right first time.

9:27Radim Malinic:It's more honest and more generous understanding how creative work actually unfolds. The mess isn't the problem, the mess is the point. Did you celebrate when you finished it? Did you have a sigh of relief going, it's done?

9:45Radim Malinic:i celebrated is it done could you still go could you still work on it yeah no it's done when it plays there's some technical stuff that just has kept sort of you know when it was done in my heart was when i stood outside with everybody else last night and kind of watched this play and just sort of felt the the moment which i think is is what this all is and all this comes to like we're still tweaking stuff because there's you know there's always something but yeah that was the the the moment of like standing with everybody last night and again tonight that's that's when it's sort of so this moment was quite something because if you're not familiar with what i might be talking about here pj's titles got projected on the side of the building at off and i've been going to off for 11 years now they always come up with something new but last year they started a projection and it adds such a different element to the festival it's like the add-on is like nothing else imagine the gigantic side of a building which is really oddly shaped i'm not a big fan of a modern architecture but this canvas kind of makes it worthwhile and it's magical and then imagine watching a nine and a half minute piece which is the titles that it's not just there for the audience it's actually for anyone passing by people in a tram passing from barcelona cycling past can get to see this beautiful theater of creativity that's like nothing else so when i asked pj like is your work finished is it done and he said well actually standing outside and watching with everybody else it actually made it complete and thinking about it speaks to something so fundamental about why creative people push themselves as hard as they do pj told me in a conversation that it pushed him to the limit he's an emotional creative but he never doubted what he was doing he created moment for everybody else and for himself to feel it to be moved by it to be carried to carry it home bj said it more than once in our conversation it was the moment of intention that became real and the whole idea and let's be honest the off titles it's a pro bono piece you do it because you care you do it because you want to do it and because you want to give something back.

12:05Radim Malinic:And I think what PJ did with an intention became real, shared and permanent. The work became finished and done when it belonged to everyone. Thank you for joining me on this bonus episode. I hope you check out the full conversation with PJ because it's full of incredible moments, more than just these four. And I'll see you next week on the next one. If you enjoyed this episode and would like more accessible resources to help you discover your daring creativity, you can pick up one of my books on themes of mindful creativity, creative business, branding and graphic design. Every physical book purchase comes with a free digital bundle, including an e-book and audio book to make the content accessible wherever you are and whatever you do.

12:52Radim Malinic:To get 10 % of your order, visit novemberuniverse.co.uk and use the code podcast. Have a look around and start living daringly. You