The Modern Heirloom Collection: Design Trends, Style & Legacy

0:00I think so much of, you know, our inspiration comes from looking back to the way things are made. number one. I think the integrity in pieces is so great. We'll probably be leaking things here and there because we're so excited, but we're just going to get into our favorite five, six of them. I do, Mercury. You want that? I do too. It's a rock star thing. This is the pair of leopard shoes in your outfit or the jacket, or this is the scene maker. Hello guys. Welcome to Dear Alice. We've got another episode for you today. we are launching a new collection and we're so giddy about it we wanted to get on here and tell you all of the stories behind the pieces so we're just four days away if you guys want early access to that we always give our insiders um at least a two-day head start so you guys get first pick before any of this stuff sells out it's gonna be a good one it's gonna sell out i'm so excited for you guys to get to see these so you can sign up for that insider program at aliceanehome.com just head to the inspo tab and select insider program to be the first to shop the newest collection you're going to get the latest updates and you're always going to have early access to any of the sales so if you're new here dear alice is obviously the podcast but the name of our store is actually alice lane which i know is confusing because you might be going to your instagram trying to find a dear alice handle and it doesn't exist it's only here for the podcast so alice lane is the name of our store, Alice Lane Home Collection.

1:30And then we also have an interior design firm called Alice Lane Interior Design, which Sue Hall is the president of design. And you're working on all of the really big, beautiful dream jobs that come our way, remodels and full, full-blown ground up construction. From architecture to finishing. So that's what we do. So that's Sue's. And then Corey is, Corey, your title is VP of Product Development and Special projects. There you go. Yes. So Corey is helping develop the new products with me. I'm the creative director here at Alice Lane and we are designing these new pieces. We're going through development with them.

2:09And many of them that we're going to talk about today are like two years in the making. So this is not for the weak at heart. This is not quick and easy. But this is really something we're passionate about, not just getting, but getting it really, really right. And we're just so excited to finally show you what has come off the line after years that we've gotten right. Just the pitch on things, the sit on things, the upholstery, the details. The finishes, the yeah just everything. Lots of communication, lots of time, lots of traveling just to get it just right and here we are. It feels like Christmas morning.

2:43So today's episode is all about the brand new collection called Modern Heirlooms and we're going to be talking about we don't have a ton of we're not going to go over every piece, but we're going to give you like our top five or six. Yeah. And maybe before we get into that, like, why did you want to call this collection Modern Heirlooms? Yeah, that is a great question. I think so much of, you know, our inspiration comes from looking back to the way things are made. Number one, I think the integrity in pieces is so great, but also I love to see what silhouettes they did and what take we can have on it.

3:18It might just even be like a toggle on a lamp or a finial or the base on a sofa or the way that leg just tapers off and look at that finish and so we're often looking to things of the past like you'll see our Lulu sconces actually was a pair of sconces too and I saw once and beautiful pink like little delicate ballet slipper of a thing so we've worked on that one for about two years to get it right we did go with pink and with this beautiful beveled edge anyway just pieces really inspire us from the past. And so we're taking, we're doing a fresh take on these heirloom pieces. Quality wise, I still feel like they're heirloom pieces because you'll be able to hand them down.

3:58They're all really, really well made with the highest possible construction that we can do it in. But I think the silhouettes and the look back are things that keep us feeling fresh, but also make us feel like we're not playing in too hard to a trend. You know what I mean? They really are pieces that just will give you that personal style and I think make you really stand out and make you interesting because it's not the same stuff that you're going to find on a Target shelf or, you know, at HomeGoods or something like that. It's just things that are really like you feel like you bought them at a vintage store.

4:31They're so fun and interesting. So it's kind of our take on that calling them modern heirlooms. Couldn't agree more. I love them. Should we jump into it? Let's get into it. You guys, there are just under 20 things in this, right? Under 20? yeah just in the collection and again like just said we'd love to tell you about all of them and we'll probably be leaking things here and there because we're so excited but we're just going to get into our favorite five six of them and like all the inspiration i always love hearing the stories behind the product so we're just going to deep dive on each one of these of our favorites and yeah and i really want to start with the vases yes i love it you know how i love to forge I love a vase.

5:12This collection is actually full of vases. I think we're in, well, not I think. My foraging heart. We are, yes. Foragers. We are in entertaining season. And so this is where we're inviting people over or even a set of vases would be a beautiful hostess gift for someone entertaining. And so different scales, different personalities, but the ones that are sitting on our table right now, this is a set of three. Those of you that are watching on Spotify or YouTube, You can see these sitting on our table. If not, we'll describe them for you. But this set that we have here on the table, I think these are perfectly scaled for a dining room table because they're not so big that you can't still see across the table and talk to somebody.

5:52This could be something sort of low and weeping or a taller flower coming out. But this set of three, we've got a butter yellow base. The silhouettes on these are really, really beautiful. And these are hand-blown, really thick-walled. And then they have this really beautiful rib detail coming over the top that almost looks like it's been caged. This beautiful colored hand-blown base. And the cages on it are clear glass. So they're attached to the body. But it just gives it some dimension and adds, I think, a lot of interest. So colors are butter yellow. We've got this really pretty, almost toffee color.

6:28Yeah. But again, it's that ambiguous color where it feels so one of a kind because of like how it's colored. even like the yellow like the butter of it like the combination of the two the two worms with this cutie pie little periwinkle yeah I love so much I think the combination of colors is so so great and you could easily like this could easily be Thanksgiving with this sort of deep and honey toffee color and the butter yellow and throwing the blue in there I think keeps it really fresh and then like you said forage do you're just going out to the trees and just putting live wild greens in it or if you're more formal I think flowers in this would also be very very pretty and they're strong enough the wall on them strong enough to hold branches yeah honestly totally we can go low we can go high even like this little toffee one like if you were just to go to Trader Joe's and get a bunch of chamomile and put that in there and put that on a nightstand for your guest you know or for the hostess so she'll sleep well after Thanksgiving night I just think that is so beautiful these will be sold as a set but also individually and um just stunning everybody walks by our desk in product development room we've had these um in there for the last six months or so and they're like are those ours are those coming and we're like yes they're almost here and the reaction has been so so fun to see feel so artful yeah so i love them like even without flowers in them like again i look at them i'm like okay let's redo the mantle like i love them i don't i like You can have them naked without flowers super easily.

7:57And they look incredible. The profile of them, like you just, part of a still life painting, like ridiculous. Yeah. So good. Anyway, I've been crushing on this for a while. Should we go to the next piece, which is probably my favorite piece in the collection? It's called the Lulu sconce. Oh, yes. And yeah, like Jess mentioned, this is derived from a vintage sconce that you guys saw. Were you at market? Is that where you? Yeah. So when Sue and I go to market, we usually will go a day or two early because there's some really fantastic vintage stores in the South. And so we like to just hit those before we hit market.

8:35And that's actually become like our highlight of our trip. I remember you sending me a picture of them. And the second I saw them, I was like, hell yeah. Like we're doing those. And yeah, I've just been so excited for them ever since. I already have a spot in my home for them. They're going to go in my wife's salon. uh so i am betting that these ones sell out and sell out quick yeah uh we did um yeah we did go a little bit deeper in inventory than we typically do but i still think that's going to be the case that they're going to sell out i do too and i feel like in naming these um like the petal sconce came up because it kind of looks like a flower petal or um the ballet slipper sconce all these things but i was like i don't really want this to get typecast as a little girl's bedroom sconce because I think these would be fantastic above a mantle.

9:22They really give vintage. They definitely feel like 50s or 60s. So I could see them in an entry. I could see them walking up a staircase, like three in a stairwell, in a powder bath, I think would be amazing. So I just was like, I really want these to be taken seriously and not just typecast as a little girl's bedroom sconce. So we actually scaled these way up from the original to, I think, fit in more of our scale of homes today in the 50s and 60s you had smaller rooms smaller homes small lower ceiling heights and um I'm just excited we're gonna we're gonna install them in one of our employees um above her mantle and so you'll be able to see that and then we're all we've also installed them in the store already and they are traffic stoppers like people are so excited Sue how would you use the sconces in a project for sure over a mantle I love I do love the idea of it in again we do really moody uh-huh like powder room so the combination of the pink glass layered with some of these super saturation like for colors in a powder would just be ridiculous offices i think they'd be amazing yes um not just her office i don't know like even like like even though they're like this soft pink there's like a strength to them in the simplicity of how like the form so i'm like i don't know i'm like and i love when you just get a little touch of that even in the men's office i really do when paired with cognacs and you know burls and things like that especially because it's matte too it's matte and then with the right art like you can combine these things and that's when it gets really really good it's putting it somewhere unexpected so i'm like i would totally dare dare someone to do that in a men's office yeah i wouldn't be shy texture on them is kind of a sandblasted texture and so when there's a light bulb in there the glow is kind of hazy and it almost just feels like a daydream it's just so pretty and the pinks like a fuzzy drink or something i don't know yes and the pinks that we're using are these vintage pinks there's almost like a dot of salmon to them which i think makes them feel just like truly truly vintage it's not a little girl pink so you could definitely use them in a little girl's room but i love that it's not like a super barbie bubblegum pink you know they're great in an entry yes i really great in an entry like great in your entry it'd be great in my entry let's do that yes please good so good so the lulu sconce is i think a favorite of all they look like earrings but they could really cool totally i could see that right yes yes so good okay next up shall we go oh gosh this is probably one of my favorites yes in the whole collection is our resin lamp yes i think for as long as we've been doing this whenever we see like you see glass you see you know up to the table yeah let's bring let's bring delphine up to the table delphine how are you get up here i don't know why this took us so long to create, but we've been working on this forever.

12:09So the body is solid. It's, it's resin. It's, um, very, very thick walled. So it's not completely solid all the way through. Otherwise it would be a billion pounds. And after all, I think most of us women have to be able to lift our lamps so we can dust, but it is really, really fantastic. Now the shade that's on it is a different prototype. So, um, of course we're recording this a little bit earlier than when the then when they actually got here so we're gonna have a canted shade on this but look at the gourd shaped body and the scale of this i love it i you know i actually love the base i love that it just comes down to a solid little like bracelet cuff situation yes down there and when you look at resin as we've like studied it used it in projects and things throughout the how many years have we've been doing this 20 years there's something that feels like it was like found under the ocean like it's really hard to like put your like finger on it people be like what is that everyone will come and they'll touch it they'll do a little asmr to try and figure out what is this situation this daydream of a thing it feels like a sea glass but then you have the madness so again that's what makes it feel vintage it makes it feel historic you know like my my grandmother who was a a model slash actress gave it to me that's why i think modern heirlooms fits so well because you could look at any of them and if someone was like oh yeah you know I inherited this from you know my uncle whatever totally I would totally believe it so that's yeah yeah and that's that's the cool thing I think the colors and the shapes are inspired by it but the scale has been brought up to how we live and like the heights that we know that that lamp should be so and the material is so interesting and again it's not something you're seeing at every every store online shop that you're looking at like you guys this is such such a winner when I saw this for the first time in the product development room.

13:56I freaked my freak. Yeah. So good. I think like, again, those of you watching, we know that you love personal style. You love design and we're always looking for something that's going to give you that edge or that look so that you're not just feeling like you're looking like everybody else. And I think a pair of these on nightstands next to bed or in the living room, you're going to get so many compliments on this. And that little bit of ambery salmon salmon tone in this is just going to sort of blush your room it's going to be so flattering and gorgeous and i think you're going to feel very original about it we're excited collector yes i was like an art collector yeah so that's delphine oh cute delphine yes and isn't it funny that we happen to both you never know when these things are going to finally finally be done but we didn't plan on having two pink light fixtures or sconces and a lamp come in the same collection but i'm so glad that they did yeah they sort of belong in the same headspace and i think they're great i will say i was just looking at el decor they put out like a top nine things on that are going to be hot trends in 2025 i'm like i'll read that i want to see what they're saying anyway one of them was just like interesting artistic glass lighting but so cool that like two years ago we were feeling this like it's that we wanted them again it takes a second for things to come to market and for people to get used to an idea and i'm just so glad that these are landing when they're landing so people like can absorb this as they're seeing more and more of it come to pass and anyway when you said that like it takes two years i'm like that girl took as long as a house yeah you know isn't that crazy i'm just like yeah you're defining like what we do i'm just like yep you've been working as long as on her as i've been working on some projects isn't that crazy the reason and just to give like a little bit of insight to people like the reason it does take so long is because we go through like multiple changes on every piece like yeah and talking about delphine we're like do we are we doing a finial no finial um you know we decided on finial by the way yes all brass finial yeah why not uh and then changing the shape of the um the shape and the scale of the shade actually yeah so many times yeah um i mean And we could tell a bunch of funny stories.

16:10But, well, actually I will. We didn't have a harp on this. And maybe you don't even know this. So we were messing around with different shades. And we didn't have a harp for the shade that Jess wanted. So we took a box of Triscuits and put it there on top of the socket. And that's what held the shade on while we took pictures and we're sending it. And trying to figure out the exact height for the harp. You just kind of build yourself a little rainbow and try and figure it out. Exactly. Yeah. Yeah. We're just holding stuff together with duct tape and Triscuit boxes until we figure it out. So that's the reason stuff takes two years.

16:42It's not that it like took two years to make this. It's just the refinement of it. The details. Yeah, the care that we put into the details just takes that long. Yeah, we're not just white labeling things that are coming off of Alibaba, you know? Yeah, exactly. We're doing this the hard way. But also why we're so proud of them and why we're like, let's talk about this on a podcast. Because I know you guys can appreciate what it takes to make something. because a lot of you are designing homes and you know what it takes to get that primary bath put together or that kitchen and all the things that go into it and the same is true for product design and it's just so cool to finally be here I was talking to Mari about this is a little bit of side tangent but it's on we're talking about the collection last night and I was showing her pictures a lot of stuff because sometimes I forget and I'm just like oh my gosh yeah she's like how can we never show it I was like check them out so shown going through it and she's like wow these are like all like amazing and yeah we were just talking about which ones might sell out first and stuff like that and um you know we were as we were talking i was like you know like we get we're recording the podcast on it tomorrow we get like super excited about talking about these just because i mean it's it it has no no uh monetary like draw at all we're excited about like the design and what it like how we created it and the story behind it.

17:59And those are really like all of the things that we love and, you know, like why we're recording a podcast on it, like just to tell, you know, to tell the story of it. And all of these pieces deserve to have their story told, which is why we spent two years developing them and to bring them to everybody. So, yeah. And to really bring something original to the marketplace. And I know that you guys are going to be so excited about them too. That's why we're like, let's all get together and have a book club about this collection and that's what we're doing. Just talking about the details. So really great.

18:29Suze, before we started recording, you were telling me about your bubble cuddle blanket from Cozy Earth. Let's tell the people about it. Okay, I want to shout it from the rooftops. I love this thing so much. The bubble cuddle blanket is the best faux fur blanket out there. I know because my family all has versions of all the other ones and they look like flat tires, but the bubble cuddle has a structured grid that's quilted on the front and the back and it is so soft and it like I don't mind having it out on my sofa with all my other beautiful curated things because it's that lovely and I say it is cozier than all the others so I love I love love love my bubble cuddle.

19:04So if you want to get a bubble cuddle blanket or any of the amazing products that Cozy Earth offers head to CozyEarth.com and use our code Dear Alice for up to 20 % off that's CozyEarth.com code Dear Alice And if you get a post-purchase survey, make sure to let them know you heard about Cozy Earth right here. Because home isn't just where you live, it's how you feel. Let's go home with Cozy Earth. The next one that we want to talk about is we have a new piece for our Curiosities collection. So those of you that are new here, we have a Curiosities collection. I think pretty much everything in there is made of solid brass and they're small objects.

19:41and one of the learnings that we had from ALID designing homes for other folks and not just designing them but moving these people in and styling their homes we kept being like we need a little we need a little something because we have a theory yeah we have a theory that when you do something grand you need to do something humble in concert with it because scale is one of those things that you can really feel when you put the opposite next to it so we decided probably like two or three years ago, I think is when we launched the first of the curiosities collection. And it was, um, a horse. It was a brass egg, um, Harper hand, the Harper hand, which has been a wishbone.

20:22Um, and then we just recently launched, um, another curiosity, which was the latest one. Um, it's been loved by the princess hand. princess hand is one of my favorites yeah so much so we haven't had one for a minute and so the latest curiosity is right here we did an angel wing and um it is just so beautiful i think this um maybe it's on your entry console or your entry table and you can just lay it on top of something as an object but if you wanted to like open this up it could be flat or it could be in one of our book cradles. And then this, just the way it sits into the spine of that book is just so beautiful.

21:07And I think we all have, you know, somebody that's passed on that we love. And so this is a nod to them, um, if we believe in angels or it feels kind of spiritual almost, or even just could feel, I think really beautiful for holiday. Um, I just love, love, love this reference of the angel wing. It's so soft, the feathers, this is a hundred percent brass. Um, this object is, And I also think a really beautiful gift for a hostess or a parent or a grandparent. Anyway, we love it. I like the fact that you mentioned just about, you know, honoring someone that's, you know, passed. We went through a couple different finishes with this.

21:46And the last one, like the final one that we okayed and approved to run into production, got here like a week after my uncle passed away with like from cancer in March. So, um, yeah, this will always like have a special place like in my heart because of that. And that's every time I, yeah, see it, I think of him and yeah. So it's like just super special. And I love the fact that like, I don't know, we created something that has that tie for me, you know? Yeah. That's really, really lovely I love that yeah so that is I think really really well timed I mean always angels are well timed let's be honest they're there for us whenever we need them but really well timed I think heading into gifting season and holiday for people because um holidays can be really hard for some folks and I think this will will be a really beautiful tender soft spot for some people so um looks so gorgeous anywhere anywhere you know but that's where I'd see an entry hall where else would you put it?

22:48I think it'd be like love again, just because it can be personal, like even like on a bedside, I think it'd be like really lovely in a tray with all your other things. If it is a reminder of something that's more, you know, sacred. So, um, I could see all again with all the, the, the curiosities for the whole curiosities collection, like you said, in the design projects, we always just need something small, but they're all organic too. Like the, I don't know the materiality they're all good from every angle 360 so however you place it it always looks good and it makes the thing next to it look great and just like adds a lot of this like perceived value not only like in its artfulness but in its materiality and I just anyway all of them I'm like I could place it anywhere honestly I like any any tablescape I could place it I get to have it unless I could have like again if it's special again now it's becoming like this like little memento that's like you're going to think of somebody when you see it which I think is a really lovely way to gift and like even if it's just like a little add-on or it by itself like it's going to find a home somewhere to whoever you give it to really really easy our object should be meaningful I know when we're moving in a new family into a brand new home that they'll often want us to completely detail out things and you want to be able to find these connections that that remind them of their life picture frames to put pictures in and you really could almost bring one of every curiosity to like a home because you're always going to want some small object to place on the mantle or just place on a pile of books or you know like wherever and kids will actually steal them sometimes like my son he'll take that little horse I have a horse in my bathroom and I'll often find it in his bedroom and I'm like that's that's his little heirloom yeah that he feels some connection to so again they all have like little connection points so even like the emotionality of it too I don't know just like show it to your family ask them which one do they connect to you know in some way we have the egg we have the wing we have the horse we have the harper hand helping hand like my kids all use the harper hand to like sweep out their legos so like it really is the helping harper hand anyway i digress we're moving we're moving all around also say i could use it anywhere like honestly in so many situations like it's good it's just the perfect like little linear thing that also has some organic shape and a gorgeous material yeah sculptural it's like buying sculpture and art dimensional emotional and solid brass and i have to say the price point on these is silly for um for what it is i think if we were to find this in an art gallery it'd probably be marked at you know high high hundreds almost thousands and this is well under a hundred dollars especially with like the detail of the feathering and stuff on it it's yeah yeah so that's the angel wing brass angel wing um next we have our george collection which is one of the bigs the bigs and we are so excited about this you saw us do a podcast on burl um just saying that the 70s are back and we had this in our back pocket and we have the prototypes of sears we're just waiting for our stuff for our quantities to finally land so that we can launch it so everything's here it's called the george collection and it's a set of it's a dresser that's burled um we've got really beautiful polished nickel edge poles coming off the top this thing's so handsome it gives it gives Suzanne's bathroom cabinet it gives old train car it feels very Ralph um it's super handsome kind of madman very vintage uh-huh and we we had some people that asked like do your Brooklands or whatever come a little bit smaller we have a an apartment or we have a smaller we have an older home um so we knew that we needed to make a dresser just slightly scaled down which I would say is probably just more of a normal size we usually go nice scaled because we're working on homes that need larger scaled furniture.

26:29So this, we scaled down a little bit and it's just so freaking handsome. This might be my favorite thing. Really? Yeah. I love this. The Burlwood, I think that the warmth of that and I think the beautiful figuring of it paired with that polished nickel is just so zingy and handsome. And it just definitely feels like 1930s or 40s and just so good in fact on the showroom floor we've got the george dresser under the lulu sconces with a mirror above it and i haven't even seen it it's ridiculous you guys this collection is just so good i think you'll you'll never regret this you'll be handsome forever and um i just think bedrooms are gonna look so chic and well storied you know so So we've got a dresser.

27:18We've got a nightstand that is here. And the nightstand is a little bit more scaled down, again, so that those of you that have historical homes or rooms that aren't as massive, or even if you do have a big room, you'll be able to fit maybe a sitting room or something to the side because the nightstands aren't so massive. So George is just an absolute collector's edition type kind of piece. I was just going to say real quick, like other than the finishes, I don't even remember. We like chose between like a few different finishes, had a couple of samples made and all of that. As far as like the finish on the wood itself.

27:52But one thing that we really paid attention to that I appreciate just because of like, you know, my passion for building furniture. And this is how we, you know, we would have done it. I come, I'm from a town in Utah called Spring, named Springville. And the wood shop program in that town is like, is storied. and is like, what's the word I'm looking for? Just well known around the state. And so the teacher there, his dad taught, started teaching it in 1936. And so, yeah, they - He's so proud. He was alive. The original teacher was alive when I was there. And they were both teaching at that time.

28:35And so just the lessons I learned from them, it like this George collection like reminds me of that because we really focused on the book matching, which is where you take veneer and you take the same piece and cut it in half and you put it together. So the spine of it, all of the grain comes off of that spine. And it's just really like the artful way of - The harder way. Yes, the harder way, definitely. The more beautiful way. But I love just like that we paid attention to that detail because it really does, again, add to like, you know, give it more of an heirloom feel. and it just adds interest.

29:15And for the people that know what to look for, they're going to love it. Yeah, definitely remarkable. One thing I just want to say about this too, because I'm like, as we're doing homes and interiors, we always talk about, oh, you know, your dresser can be different, you know, and oftentimes is different than your nightstand. So you kind of have this curated feel. When I look at George, I want it all. I want the set. Because I'm like, that's the true MCM, like a way to do it. and it just looks so fly together and you're so like put together and polished and you're like you're ready to go out because everything is like right in place.

29:50Yeah. That. I do feel like George. That is the George. Like in, but I'm like, but I've never said I'll do a set. I know. Ever in my whole life. This is the exception. It would be because I'd have a dope ass lamp sitting on all of it and they would be curated and cool and it's just like the coolest base layer that you could ever, ever think of. And there's so much history in it. George for the win. It's so good. So good looking. And we did a round night stand as well as a square night stand. I think we're going to call the round one Georgia. Yes. And then obviously the square George. So anyway, it's so good.

30:25You guys are going to love it. I'm so happy it's finally here and we can talk about it. And then the last one, which is, I think we've just said every one of these is our favorite, but this is our Freddie chair named after Freddie Mercury. um because it's a rock star of a thing it is a rock star and it's this is a lounge chair and it sits so well we worked for a long time on the pitch on the width on the arm forever like it took it took so long yeah yeah so long how long you guys how long at least i mean i want to we started working on it uh yeah it's been two and a half years probably i would say like the beginning of 2023.

31:07Here's what's gorgeous about Freddie. You want to put Freddie on an angle and you want to approach it from behind. You want that three quarter shot, that backside on that thing. Just like Freddie Mercury. The elbows on the back of that arm. I mean, it's good looking from the front, but if I was space planning a room, I would definitely go optimal angles for Freddie. And I want to walk into the back of that on an angle. You, I mean, a pair of these side by side is great, but I, or maybe I'd corner them so that I could get the backside of it. And it's so pretty, 360 degrees. And we decided, um, we've been working on it for so long and we're like, what are we going to dress this in?

31:43And then when we did the deconstructed tiger, which you guys are going to remember from the Stevie Ottoman and the mushroom mushroom. Yes. From our house candy collection, those sold out so fast. We know you guys are loving the deconstructed tiger. So we said let's just go ahead and be perverts and let's just dress the freddie in the deconstructed tiger freddie mercury would want that i do too it's a rock star everything this is the pair of leopard shoes in your outfit or the jacket or this is the scene maker i just think this this chair not only is it comfortable and good looking but i think the fabric that it's upholstered in and right now we're only doing it in the tiger i think in the next collection you'll probably see another colorway come out, but I'm not mad about it.

32:26I love it so much. It's perfect as it is. And I do think that coming out of this season of everybody's house is so neutral that they're needing to slap it in the face with a little bit of pattern, a little bit of color. And you know, the field of this is just like rust. It's really beautiful. And then it's got the black deconstructed tiger patterning on it. You're going to look like you hired a designer. Yeah. Yeah. Like the rolled arm and back to it is, I mean, just the way it pitches back. Like we took, we had a bunch of different samples where we were taking some height out of the back feet just to kind of give it some more pitch.

33:04Yeah, and I feel like where we landed is perfect. I mean, I sat and - You don't want to get up. Yeah. You just want to hang out there and watch something great on TV. Exactly, yeah. When Adam and I were at the factory, we were like putting books and stuff underneath to kind of pitch it up a little bit and pitch it down. And yeah, I think where we landed is perfect. It's cradling almost. That's a good way to say it. That's a good way. Yeah. It's awesome. So good. I love it. Well, did we miss any? Well, I think that that's what we promised the people today. We could keep going on and on. If you guys want early access to that, you can sign up for that Insider Program at alicelanehome.com.

33:40Just head to the Inspo tab and select Insider Program to be the first to shop the newest collection. but we just wanted to spend time with you a little bit on these six that we were just popping off to talk about. So anyway, you guys need to go and just get yourself your own heirloom, but we wanted to say thank you so much for watching, and remember to leave us a review, comment, or if you will, recommend the show to your friends. That's what helps us grow, and don't forget to check out our complimentary home design service. Our designers are available to help you nationwide. Find new furniture, get that perfect rug, get the perfect size everything so that you don't have to have buyer's remorse once you get it in your house.

34:19They're real interior designers with degrees. It's the biggest cheat code at Alice Lane is to use the home furnishing design department. And they've got all of our 200 vendors on speed dial, all the products that we're making. They can place the new modern heirloom pieces in your house. They can make sure that it fits exactly in your spot. They're working in AutoCAD. You'll love it. If you go to the design services tab on our website, scroll down and there'll be a home furnishing tab underneath that design service tab. There's a form there. Fill that out. And one of our designers will get back to you.

34:50Yeah, you're going to love it. It's so fun. Thanks again for tuning in, you guys, and we will see you next week.

35:07Hey, thanks for listening. If you like our show, please leave a five-star rating. Thank you.