In short
Podcast Summary: Decoder with Nilay Patel - Razer CEO on AI in Game Dev, Grok, and Anime Waifus
Episode Overview
- Host: Nilay Patel, Editor-in-Chief of The Verge
- Guest: Min-Liang Tan, CEO of Razer
- Event: Live interview at Brooklyn Bowl, Las Vegas during CES
- Main Topic: Discussing Razer's new AI products, particularly Project Ava, an AI hologram companion, and the company's shift towards AI in gaming.
Key Themes and Discussions
- Introduction to Razer and CES
- Razer is known for gaming hardware like mice, keyboards, and PCs.
- The company's participation in CES highlights its commitment to showcasing innovative products.
- Razer aims to engage its community and gather feedback on new concepts.
- Project Ava
- Description: An AI companion presented as an anime hologram that resides in a jar.
- Powered by: Grok, a conversational AI from Elon Musk's company.
- Controversy: Concerns about the implications of AI companions, especially in light of mental health issues associated with chatbots.
- AI in Gaming
- Industry Pushback: The gaming community has shown reluctance towards AI, especially in light of the AI art debate.
- Razer's Position: Despite resistance, Razer is investing heavily in AI, planning to allocate $600 million and hire 150 AI engineers.
- AI as a Tool: Tan argues that AI should augment human creativity, particularly in helping developers create better games.
- Concerns and Controversies
- Patel questions Razer's partnership with Grok, citing ongoing issues with trust and safety.
- Tan acknowledges the risks but asserts the need for responsibility in developing AI technologies.
- Future of Gaming with AI
- Development Tools: Razer aims to develop tools to support game developers, enhancing quality assurance processes and aiding in game development.
- User Experience: Tan believes that AI can elevate the user experience by making games more engaging and immersive.
- Market Dynamics
- Consumer Sentiments: Current gamer sentiment is wary of AI, influenced by broader industry trends and the fear of subscription fatigue.
- Razer's Approach: Razer plans to clearly communicate the value of its AI products to counteract negative perceptions.
- Broader Implications of AI
- The potential for AI in gaming extends beyond just gameplay; it may redefine how players interact with digital characters and their environments.
- Tan expresses hope that AI tools will ultimately enhance human creativity rather than diminish it.
Key Takeaways
- Engagement with Community: Razer values feedback from its gaming community and aims to incorporate it into product development.
- AI as Complementary Tool: The focus is on using AI to support rather than replace human creativity in game development.
- Navigating Controversy: Razer acknowledges the concerns surrounding AI technologies and is committed to addressing them responsibly.
Conclusion This episode provides deep insights into Razer’s vision for the future of gaming infused with AI, while also addressing broader societal concerns about technology's role in our lives. Min-Liang Tan's perspective reflects the challenges and opportunities within the gaming industry as it navigates the complex landscape of AI development.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOIntroduction to Razer and Project AVA
0:45 to 3:05
Discussion about Razer's identity, its CES presence, and the controversial Project AVA.
“It's an anime hologram that sits in a jar on your desk.”
Concerns Around AI Companions
3:05 to 5:25
Min Tan discusses the implications and controversies surrounding AI companions like AVA.
“Live from Brooklyn Bowl at CES in Las Vegas, it's Decoder presented by T-Mobile.”
The Gaming Industry and AI
5:25 to 7:35
Exploration of the gaming community's reaction to AI technology and its implications.
“And it gives us an opportunity to present the stuff we've got, get the feedback, and then we go back and polish it a little bit.”
Razer's Investments in AI
7:35 to 10:10
Min Tan explains Razer's strategic investments in AI technology and product development.
“We've got Madison also, which is a project that we've brought across, which showcases the latest and greatest in immersion technology.”
Understanding Project AVA's Development
10:10 to 12:20
Insight into the development process and decisions behind Project AVA's holographic AI.
“So now I have to ask you about Project Ava.”
Partnership with Grok and Trust Issues
12:20 to 14:00
Discussion on the partnership with Grok and the challenges around trust and safety.
“Trust and safety is one of the things that we do look at internally at the company.”
Exploring Grok and AI Avatars
14:00 to 18:03
Learn about Grok's conversational AI capabilities and its implications for gaming avatars.
“At least from a conversation, personality side of things.”
The Responsibility of AI Companions
18:03 to 22:30
Discuss the ethical concerns of AI companions in gaming and their potential impact on users.
“And I would suspect, you know, for us, it will be a phased approach to a certain extent with dev kits out there first to be able to discover more.”
Razer's Approach to AI in Gaming
22:30 to 23:43
Understand Razer's investment in AI and how it's structured to focus on product design and gamer needs.
“We're back with Razer CEO Min Liang Tan.”
Navigating Gamer Concerns with AI
23:43 to 28:00
Explore how Razer plans to reconcile gamer skepticism towards AI in their products.
“But we've got a really great team, you know, very talented team members.”
Show all 22 chapters
Gamers' Discontent with AI in Gaming
28:00 to 29:20
Discussion on gamers' concerns about AI-generated content in gaming.
“So I would say that the question is, what are we unhappy with?”
Razer's QA Companion Tool
29:20 to 31:00
Overview of Razer's tool to assist game developers in QA processes.
“Now, so what we've done is that we've created Companion, a tool that works with the human QA tester to be able to automatically fill in forms to say, okay, if this is, I say form is a Jira ticket, right?”
Impact of RAM and GPU Prices on Razer
31:00 to 33:20
Exploration of how rising RAM and GPU prices affect Razer's laptop pricing.
“And, you know, if AI can help create that by doing better QA, I mean, I'm all for it.”
The Future of AI in Gaming
33:20 to 36:10
Discussion on the potential and limitations of AI in game development and gaming experiences.
“I would say I'm hoping that it doesn't come to that, right?”
AI-Driven Innovations at Razer
36:10 to 41:00
Insight into Razer's innovative use of AI in their product offerings.
“because I've evaluated a lot of these AI products.”
Applications of AI in Daily Life
41:00 to 42:00
Exploration of how AI in products like headphones can assist users in various scenarios.
“So the model in the Motaku that I saw is ChatGPT.”
The Future of AI in Gaming
42:00 to 44:00
Explore how Razer envisions integrating AI into gaming experiences.
“And when I mentioned that Grok has great conversational AI, I think they're the best for conversational AI at this point of time.”
Razer's Ecosystem and AI Strategy
44:50 to 50:40
Discussion on Razer's approach to AI hardware and software integration.
“We're back with Razor CEO MinLiang Tan, discussing his company's major investments in AI and how that puts him on a direct collision course with the broader gaming community that is embroiled in fierce AI backlash.”
Consumer Perceptions of AI Costs
50:40 to 56:03
Exploring how gamers view the costs associated with AI in products.
“I think one of the reasons people like companies like Razer and like dealing with products that Razer makes is you just buy them and you're done.”
The Role of AI in Game Development
56:03 to 58:34
Explore how AI tools can enhance human creativity in game development.
“Now, in many cases, I think there will be AI slot that we will go some, I mean, I've paid for subscriptions at the start where I thought it was going to be great, but I've canceled them, for example.”
Games and Human Ingenuity
58:34 to 1:00:06
Discussion on the intersection of gaming, creativity, and design mechanics.
“I do play some MMOs of sorts, you know, FPSs.”
Future Directions for Razer
1:00:06 to 1:01:28
Insights into Razer's ongoing commitment to gaming and product design.
“In the sense, when I say more of the same, I'd say nothing has changed from day one for us.”
Transcript
Automatic transcript. May contain errors.0:02Hello and welcome to Decoder. I'm Nilay Patel, Editor-in-in-Chief of The Verge, and Decoder is my show about big ideas and other problems. We're back to start the year off with a very special live interview with Razer CEO Min Liang Tan, which we taped in front of a terrific audience at Brooklyn Bowl in Vegas at CES. Now, Razer is obviously best known for making mice and keyboards and gaming PCs in its signature black and bright green, with a smattering of RGB LEDs to set everything off. But the company always makes splashy announcements at CES, and this year was no different. And along with the hype, there was plenty of controversy.
0:37This year at CS, Razer earned those splashy headlines, and not a little controversy, for something it calls Project AVA, an AI companion that has a physical presence in the real world. It's an anime hologram that sits in a jar on your desk. AVA is powered by, you guessed it, Elon Musk's Grok. There's a lot of choices bundled up in all of that, and Razer can't really fall back on the it's just a prototype defense. because it's taking$20 reservations and entirely expects to ship this product, potentially even this year. So I spent a good chunk of time in this interview asking Min some very obvious questions, to which I'm not sure I got very satisfying answers.
1:16I really wanted to know if Min and Razer have really thought through the implications of building AI Companions after a string of stories this past year detailing the mental health issues chatbots have caused for so many people. And, of course, I wanted to know why Min and Razer had chosen Grok, which is facing outrage around the world for allowing users to create deepfaked pornographic images of real women and children. Min says they chose Grok for its conversational capabilities, but he was also not very convinced by the notion that products like this always end up being turned into creepy sexual objects, despite an entire year of headlines about AI psychosis and people turning chatbots into romantic partners.
1:53That exchange really set the tone for the rest of this conversation with Min, which focused on why exactly he's pushing Razor so hard into AI, when it does not seem at all clear that his core gamer demographic wants any of this. The gaming community at large has been absolutely rocked by the AI art debate that's ripped through the broader industry in the past 12 months, with concerns over labor, copyright, and even just experimental AI use and game development putting some of the industry's most beloved studios into full-blown crisis mode. And gamers themselves are fairly hostile towards AI, which you can see in the comments on Razer's own CES AI posts.
2:28So I asked Min about all that, and how he would know if he'd made the right bet here, in the face of all this pushback. As you can tell, there was a lot of back and forth here, and this was a really good conversation. Min and I really dug into some of the biggest issues in tech and gaming, themes that are going to be central throughout 2026. And it's always great to do these kinds of episodes live in front of an audience. I think it's going to give you a lot to think about. Okay, Razer CEO Minling Tan, here we go.
3:05Live from Brooklyn Bowl at CES in Las Vegas, it's Decoder presented by T-Mobile.
3:15Thank you to our audience. We are live at Brooklyn Bowl at CES. I'm very excited to do this in front of a live audience. You're going to hear them throughout the show because Min has no shortage of extremely controversial things to say. We'll see. We'll see. I was promised extremely controversial. Oh, is that right? I mean, that's what they told me. Let's get into it. You've got a bunch of announcements here at CES. You've obviously been with Razer. You founded Razer. You're over 20 years into it. The gaming industry is undergoing a lot of turmoil lately because of AI. You're making huge investments in AI.
3:48There's a hologram waifu we should talk about that you've reintroduced here at the show. I actually want to start with something very basic. I've been covering CS for about 20 years as well. Razor loves CES. You love CES. Every year, there are a huge suite of products announced. There are weird projects and concepts. Why are you so invested in CES? Of all of the companies, I think Razor has the most consistent enthusiasm for this show in particular. It's odd. And we were just talking about it yesterday. It's over 20 years, right, at this point of time. And I think we've been at CES maybe 15 years or so.
4:27And from the very early days at Razer, I remember Pepcom. Massive hall with a little table there talking about gaming products. Back then, I think we were probably one of the few, if not the only gaming equipment provider. And it's really grown for us. I think what has happened is we have a huge online community. People are very passionate about things that we come up with. What's the latest and greatest? and we've really grown this community and we've all been kind of invested with what we're going to be launching at CES. So it kind of started a couple of years ago when we said, okay, Will, why don't we not just bring the stuff that we're going to launch, but some of the things that we've got cooking in the Razor Labs and stuff.
5:10And we brought it to CES. It has been a hit. And we said every year, why do we bring more of our concept products, some of which will come to market, some of which do not. And let's hear what the community thinks. So we're a company that, for gamers by gamers, we really like to hear what the community likes to say about our product. And it gives us an opportunity to present the stuff we've got, get the feedback, and then we go back and polish it a little bit. Well, I'm curious. I mean, this is kind of a meta question. This show in particular has changed so much over the years. The idea of even having a big tech trade show has gone in and out of favor.
5:46if you look at where a lot of the action in vegas this week is it it's actually in the aria and the vidara where the ad tech people are doing whatever weird stuff they're doing over i don't even know what's going on over there man it's it's goofy um this is about getting attention right i mean you launch things at trade shows because the press and creators are here and you can get a lot of attention razer doesn't need help getting attention why still do it here well it's an opportunity i I think for us also to catch up with our partners, friends, show a little bit of what we've been working on under the hood.
6:16But it's a bit of a tradition also of sorts. I think the community expects us to be here. And, you know, I'd love to see more of these, you know, in-person events right now, especially post the pandemic and what has happened. From a gaming perspective, we've also lost a couple of big events in the year. So it's a great way for us to get it kicked off. It's a little early in the year for us, though. We wish it would be maybe mid-January or something like that. But it's a bit of a tradition for us. I hope it continues. I hope it gets bigger along the way. And it's massive right now. But it's good fun.
6:50Do you think you're still getting the same amount of attention from this kind of thing as you would if you just had your own events? I think, well, we have our own events pretty much. But it's a good opportunity just to catch up with partners. I think that's been the real opportunity for us. And it's also a good opportunity for us to kind of bring the rest of our audience along, right? From the gaming community, which who may not necessarily be keen so much on all tech, but they really want to see what's the latest and greatest in gaming tech. And that's what we do. So let me ask about the announcements here.
7:23There's an AI headset, Motoku. Yes. You've got AI PCs for software developers, which is really interesting. I want to talk to you about that. And then there's the Project Ava, which is a spinning hologram. Yes. We've got Madison also, which is a project that we've brought across, which showcases the latest and greatest in immersion technology. We've put it into a gaming chair. So that's, you know, and synced up with games. I can't believe I forgot the chair. Yeah, the chair. It's getting a lot of traction. And, yeah, and a whole lot more. And not just hardware, but software. Yeah. So how do you decide what is going to be a real product you're going to ship?
7:59The AI PCs, I think, are real products you're definitely going to ship. That's just happening. and then here's the concept just to get attention and feedback. How do you make that kind of choice? Actually, so we've got a labs team internally which has the charter to pretty much look at things far out in terms of the industry, where we think the industry is going and we can build toward that. In essence, the decision to green light a project to an actual product is really like, is this cool? Do we think it's going to do well? I mean, we kind of started with that, with the gaming mouse, right? We very rarely sit down with finance people and say, oh, do we do projections and things like that.
8:41It's really a bit of, you know, off the seat of our pants kind of thing. It's cool. We like it. It's going to be fun. We want it for ourselves. And I think the real kind of trigger there is do we want it for ourselves? And if we really want it for ourselves and we think it's cool, we'll bring it to market. Okay. Every year, there's always some projects. Some of them come out. Some of them don't come out. One year, you announced a respirator that got you into a lot of trouble. You had to recall the product. How do you make the call of, okay, this project, it's out. It's successful. It's doing what we want it to do.
9:13We're going to keep investing versus this was a one-off. What's the metric of success for you? Well, scaling it. I think scaling it is definitely something that we would like to do. And sometimes we're really early. For example, I think over a decade ago, we built a complete gaming PC and a handheld, you know, for that matter. We brought it to market also at the same time. And today, you know, we've seen handhelds go out there and we haven't launched our handheld, for example, at this point of time. Do you have one? We might, we'll see, but not today. So you got claps for that already. So I think for us, you know, when we launch a product, we look at the attraction for it is this something that we want do we want to invest in the next generation do we want to provide that road map across to it so we essentially work very closely with the community we keep talking about for gamers, by gamers but we really believe in that and we've got a really big fan base very passionate everyone's got an opinion we love hearing opinions we've got social media we chat with them often so on and so forth and that's what really guides us And we really led the community guide what we build for the future.
10:24Yeah. All right. So now I have to ask you about Project Ava. Sure. Did you say to your team, I want a holographic anime waifu on my desk? You're like, the metric is what do we want? Who was like, I want this? Sure. So actually, yeah, somewhat. Well, it's not so much in the specific verbatim words of I want an anime waifu and things like that. But we did hack together a holographic projector to have a character there. And we had ideas like that in the past before, right? Where we've created holographic projectors for game companies back in the day to say, hey, look, is there a way that we can do a holographic representation of some of your latest characters and stuff like that?
11:08But with AI, we were able now to be able to get that personality there, the conversational AI coming through. And I think the tipping point for us was really not just making great hardware and not just having great software, but now with great intelligence, I think coming out together with it. And it's that premise of being able to have a kind of a semi-physical representation of an avatar to me, being able to chat as opposed to clicking a button or, you know, typing on something and having a little thing over there. It's really exciting imaginations for ourselves. You know, it's cool. We've always had that, whether it's a game like a Super AI in Halo, Cortana, you know, for example, right?
11:50So it's a little bit of sci-fi, us growing up, always wanting something cool like that. And we said, hey, you know, it's a great concept, and I think community loves it. Are you aware of the very common trope that actually building the super intelligence from the sci-fi movies is not, like you should not build the Torment Nexus? Well, for us, I think in this case, it's more a, well, I'm familiar with that, of course. Just checking. But I mean, with the guardrails and that is also, I think, on a broader level from an AI discussion and things like that. Trust and safety is one of the things that we do look at internally at the company.
12:31but specifically for Ava, it was just cool. It was just awesome to be able to have a product like that and hopefully we will. So is Ava going to come out? Because I think that my understanding or my reaction to this product changes based on whether it's actually coming out or if this is just a concept that people can react to. But you're taking pre-orders from it. It's like 20 bucks to pre-order it. Yes, we're taking reservations for it at this point of time. So it seems like it's going to come out. We plan to take it out But we do want to get as much feedback to hear what are the concerns, right?
13:04Are there things that we can do better? What's cool? What are the characters that we'd like to get on? We'd also like to get the feedback from many of our game partners also at the same time, you know, to do really specific character models, so on and so forth. And then finally, I think on the trust and safety part, you know, we also want to make sure that we take that into consideration. Are there things that we need to know? And we're working with our model partners also at the same time. So the model partner with Ava is Grok. Yes. I would say that there's a pretty significant disconnect between saying you care about trust and safety and partnering with Grok, which is in the middle of a deep fake porn scandal.
13:41Like as we speak, as we're sitting here, Grok is undressing people left and right. I'm confident that we will be undressed by the end of this podcast. 6 ,000 people. That's the audience. That honestly seems low to me at the rate we're going. Can you care about trust and safety and partner with Grok? Well, I think for Grok, you know, we picked Grok also because it's got the best conversational AI at this point of time, right, for us. At least from a conversation, personality side of things. And that's one of the things that we looked at from a tech perspective. Now, ultimately, however, we do see Ava as an open platform, right?
14:16If somebody wants to be able to use a different model, it's one of the things that we're taking into consideration. And we're multi-model, right? But I think from a perspective of an avatar, from a conversational AI for CES, we feel that Grok has a really great conversational AI model at this point of time. So that's one of the reasons why we picked Grok. Grok, also made by Elon Musk, who has his own anime waifu ideas, I would say. There's something there that is not necessarily just trust and safety. The idea that you would have a pet on your desk that looks like a person that can talk to you.
14:52That's a big door to open for a lot of people. Are you worried about that at all? Well, the door has been open since Tamagotchi. I think there's a pretty big step difference between a Tamagotchi. My daughter has a Tamagotchi. I'm never like, I'm worried that this thing is alive. Right. The Tamagotchi has not driven anyone into psychosis. Sure. But from a virtual perspective, and as a gamer, right, you know, we've interacted with NPCs and stuff like that. And of course, NPCs are getting smarter with AI. And I do hope they get smarter. It gets more engaging. And I think we're early days yet. Now, the question I think where it's going to lead to is something that we need to discover, right?
15:33And of course, we need to discover it in a responsible manner, you know, to figure out how do we do that, put the right guardrails in. What do we do in terms of the AI in terms of this? And that's something that we're learning. So building great hardware, I think it's part of it. Grok is powering this for us at this point of time. And it's something that we feel from a conversational perspective, they do an incredible job at. Now, over and above, what else can we do to ensure that ultimately, when we do launch the product, how do we make sure that it's going to do the right things and be able to converse and be the great companion that we want it to be?
16:08This is very much what I mean by I react to it differently when it's just a concept and it opens the door to these conversations versus you are going to sell this thing to people. And I think when you sell it to people, the responsibility skyrockets. We've all looked at what's happened with open AI models over the last year or so. People have fallen in love with them. Famously, my friend Kevin Roos was proposed to on the front page of the New York Times by ChatGPT. No, that was Bing. People are having relationships with these products. They're being driven to very negative outcomes. Do you think that you have to do something else to make sure that doesn't happen with Ava, who will be represented in human-like form on your desk?
16:50Like the opportunity to have a relationship is going to change. Right. And from what I have been told from our reporters, you know, Razor people are saying we don't want this to be a companion in that way. But OpenAI said that about Chatsby too, and yet here we are. So what have you learned from that already? So we work closely with the model providers. I think this is something that we work closely together with them in respect of that. We do talk to them often about what are the plans in the future in respect of this. But I think what is clear is that this is early days yet. It is still new for us to discover.
17:26I'm sure that there will be concerns or issues that will come about. And evolving what's happening for technology is something that we do. Now, maybe it's even a hardware lock that we need to put in. We don't know. or more software guardrails that we have to put into place at this point of time. But I think what we are, and that's one of the reasons why we decided to put it as a concept first, out there, get the feedback, ensure that, and we're not going to be able to think of everything, but we would like to be able to get as much thought, concern and care to put into the product before we actually launch it.
17:56Which is why we have also intentionally, in a very intentional and deliberate manner to say, we don't know when we're going to launch this. We really do not. And I would suspect, you know, for us, it will be a phased approach to a certain extent with dev kits out there first to be able to discover more. Someone's going to be able to do, you know, more with it, you know, perhaps to load up different models and to have it say things that we may not necessarily want it to say. And we'll find out. And then accordingly, we'll just grow the product. I understand all this, but you're taking the money, right?
18:25You're taking the pre-orders. Why take the pre-orders if you don't think you're ready? So what we've actually said, these are reservations. They're not pre-orders per se. So ultimately, when we do launch the product, and it could be a long way out, then by then, because the specs are, we have not disclosed the actual specs of the product. And even, for example, which character models or which even model it's going to be running at this point of time. So we're leaving that absolutely open. And of course, at the end of the day, if somebody says, look, this isn't the product that I thought it was going to be, fine.
18:55cancel the reservation and we'll remain open and see how the product evolves at that point of time. Are you ready for a customer a few years from now falling in love with their hologram on your desk that you have provided? I don't think that's how we would want to design the product. It's going to happen. That's what happens with all these tools. I suppose we literally do not know, right? Right. You know, for example, I use the example when I play a game and I'm really invested in the game. You know, I really enjoy it. And I feel the sense of loss or unhappiness. Well, I wouldn't call it unhappiness, loss when I finish the game.
19:34It's a great game. I'm fully invested in a movie. I'm fully invested in a game. Is that how we see it? Perhaps. Right. We want to create product that people care about. Yeah. Right. Whether it's a gaming mouse, a laptop, one of our software platforms. We want people to care about it. I don't necessarily think that we want somebody to love, fall in love with one of our products and marry them. It might happen. You know, who knows? You know, it could. There are other CEOs who come on the show. They're like, you should marry my AI, like straightforwardly say these things to me. Really? Okay. All the time.
20:07Okay. And then like the reality is some people are having their romantic lives rocked because like a cloud service got deprecated. Sure. And then like, you're going to have to deal with that. Like, I'm just like, these are the questions that are coming for you once you put a character that people can have an emotional relationship. Well, I would say that, you know, potentially that could happen. But that's definitely not something we plan to or we'll build the product to work that. And, I mean, we have, for example, people really passionate about Razor products, right? Some of them have come to me and they've said, look, I'm so passionate about this product.
20:41It's part of my life. I'm going to tattoo the product of myself and things like that. We didn't plan to do that, but we did, however, plan to make the best possible product. We put incredible amounts of care and concern, I think, in terms of the design. And that's what we plan to do with Ava also at the same time, or Motoko, or, you know, Madison, of the products that we bring to the market. Yeah. One more question on this, and then I want to ask you the decoder questions and talk about the rest of your AI investment, which is pretty substantial. You said you're working with the model partners, and that is how you're thinking about trust and safety.
21:11Is XAI a good partner when it comes to trust and safety as it relates to Grok? Because I'm looking at the product they're shipping today, and I would say no. Sure. So I think, and I speak broadly, I think for all the partners that we've got, I think for the vast majority of all the models out there, I think there's, of course, a lot of focus in terms of intelligence, you know, really trying to get to that point. But, you know, trust and safety really is one of the things that pretty much all our partners really do care about. And that's one of the reasons why. And each model, I think, excels in different ways, right, at the same time.
21:47And I think for us, you know, we really want to find the best possible model. And ultimately, in what shape or form we ship at the end of the day, that's one of the things that we will take into consideration. Yeah. Is XAI a good partner when it comes to trust and safety? Specifically, you know, I don't know if I can comment on that at this point of time because I don't have enough information, I think, right now. I really don't, right? My focus to date has been more in terms of what's the best conversational model that we've got. And they're great. They're fantastic. Yeah. Again, I suspect we'll be undressed for the next 45 minutes.
22:24They've got one idea and they're good at it. We need to take a quick break. We'll be right back.
22:43We're back with Razer CEO Min Liang Tan. I just spent time pressing Min about Project Ava, his company's new anime AI avatar, why it's powered by Grok, and what makes him so confident people won't want to form romantic relationships with it. Now I wanted to turn to the decoder questions and specifically the big and risky decision a lot of gaming companies are making right now around generative AI. Let me ask you the decoder questions. You've got a trick. You've got to play the hits, you know? So let me ask you the cutter questions because I think that's going to lead into some of the big investments you're making and the change that's coming to Razor as a company over the next few years.
23:20You're really invested in design. You're a product designer. That's some of your background. How is Razor structured that lets you stay focused on design? So I focus on product at the company. We've got a really pretty flat structure, I think, at Razor. I've got about 40, 50 direct reports. We really work as a team. And the entire company is really focused, I think, in terms of product first. You know, that has always been the mantra for the organization. But we've got a really great team, you know, very talented team members. And everyone's kind of, we've worked together for a while. You know, we've got team members that have been there for the last 20 years together with us, growing alongside.
Read the full transcript
23:59And I would say that the guiding North Star for us is just about the gamers. and we've been consistent in respect of that despite the fact that I think very early days gaming or gamers it was not considered a big industry or demographic but we've been laser focused in terms of that and as we've grown even with the industry growing at this point of time the opportunities for us to go like hey why don't you do productivity also at the same time why don't we go into this other area and stuff like that we've just said look we know what we're good at. We remain focused about it. We align the team members all the time.
24:34And that's how we are structured. How many people are at Razor? About 2 ,000. And when I say structure, I mean literally organized. Does everybody report to you? No, no. So we've got, you know, in the traditional structure, we've got our operations, supply chain, we've got legal, so on and so forth. But we've got a pretty flat, I think, management team structure. And we don't have multiple layers, I think, from that perspective. And we consistently keep a very, you know, single-minded focus to say that, look, the product's always the most important. The customer, in our case, the gamer, is always the most important for us.
25:07And pretty much, you know, we ask ourselves the question, right? If there's no direct, you know, like direction or management mandate when it comes down to this, just figure it out. Like, what would the customer want? What would the gamer want? That's what we do. Yeah. And you're primarily based in Singapore. I know you come back and forth a lot. Where's most of the company based? Well, we're everywhere, right? So a third of our business is in the US, a third in Europe, a third in Asia at this point of time. So we've got team members spread out. We've got about close to 20 offices worldwide. We're dual headquartered in Irvine and in Singapore.
25:40When I think about the market of gamers, you know, we're here, obviously, in the United States, it's very obvious to focus on what this market wants. Gaming is growing in China at like higher rates, right? You're adding more gamers in other places. When you say we're focused on the gamers, gamers in different regions want different things. How do you make those decisions? How do you decide which needs are going to drive your roadmaps or your design ideas? Exactly that. You know, the gamers from the needs from every country or region that we've got. So we've got team members from design in each of the various regions.
26:13And we do focus on pretty much two kind of constituents, right? The way that we see it. First of which would be the game developers. That's who we work with very closely with. And then on the other end of the spectrum, we've got the gamers. And what we do is that we focus on what do the gamers want, what the game developers want, and we see ourselves as the layer in between, and we keep both as happy as we can. Yeah. This brings me to the other question I ask everybody. How do you make decisions? Do you have a framework? Do you have an organized way of making decisions? I think we're dictated by what we feel the customer wants.
26:44That's what dictates our decisions at any point of time, right? We talk to the gamers. And when we say talk to the gamers, it could be directly through social media. It could be through our customer base. It could be through our sales and marketing team and things like that. And anecdotally, we figure out, is this what they want? And if this is something that they are keen or passionate about, we then take decisions and say, okay, cool. And we have a very quick, flexible, and we're very nimble, I would say, at Razor. We try to do as little as possible, but scale as fast as possible just for our customer base.
27:20So this is going to lead me to the big decision, right? You have announced you're investing, I think,$600 million into AI over the next few years. You're going to hire 150 AI engineers, I think. The gamers hate it. The gamers, I think, are an open revolt against AI coming into their games, into their platforms. Certainly developers are very worried about what's going to happen to software development. We've seen game studios rocked by AI. That's a pretty big disconnect. Even, I think, in the announcement of the CS tagline for Razor at CS, which is AI is the future of gaming, I looked at the Instagram comments.
27:55If you're listening to the gamers, you'd be like, well, we're done with this. How are you reconciling that gap? So I would say that the question is, what are we unhappy with? When I say we, I mean us as gamers. I think we're unhappy with Gen AI slot, just to put it out there. And that's something that I'm happy with. I'm unhappy with, like any gamer. Like when I play a game, I want to be engaged. I want to be immersed. I want to be able to be competitive. I don't want to be served, you know, character models with extra fingers and stuff like that, or, you know, shoddily written storylines, so on and so forth.
28:34I think for us, we're all aligned against Gen.AI slop that is just churned out from a couple of prompts and stuff like that. What we aren't against, at least from my perspective, are tools that help augment or support and help game developers make great games. I think that's fundamentally what we are talking about at Razer. So if we've got AI tools that can help game developers QA their games faster, better, weed out the bugs, I think along the way, we're all aligned and we love that. right if we could get um game developers to create to to have the opportunity to create better to to check through typos and and things like that to create better games i think we all want that so i think that's the way that we see it so one of the things that we're building for example at razor is what we call the qa companion so qa tends to be an expensive endeavor like the gamer doesn't see it at the end of today but you know um it it can take up like 30 40 percent of the cost or delay games for the longest, longest time.
29:41Now, so what we've done is that we've created Companion, a tool that works with the human QA tester to be able to automatically fill in forms to say, okay, if this is, I say form is a Jira ticket, right? This is a bug that is identified. There's a graphical bug. There's a performance bug. All that's logged very quickly. So it's sent to the developers at the same time. The developer then can go in and say, okay, this is how I go fix the bug or these are suggestions of how I fix the bug. So the way that we see it is that AI is a tool to help game developers make better games. And then in this case, rather than it replaces the human creativity in this case.
30:18And that's something where I personally feel very passionately about, that we want to figure out how do we use for the gaming industry to get AI to do things better. But in the broader scheme of things, I think that's what we have been focused on. But, you know, there are other reasons why I think gamers are unhappy with AI in the sense that, and I agree with them. I don't like slop either, right? That's one. Two, it's like, is it raising the cost of RAM? You know, it is also raising the cost of RAM. I don't like that also at the same time. And back in the day, the GPUs versus crypto and things like that, same thing, right?
30:55So I do think, however, that all gamers would love better games, more fun games, more engaging games. And, you know, if AI can help create that by doing better QA, I mean, I'm all for it. I want to poke on that a little bit harder, but let me just ask you, is Razer feeling the RAM crunch and the GPU crunch like everybody else? Oh, yes. Yeah, absolutely. And because you make laptops and things like that. How badly has that affected you? I mean, we haven't announced the prices for the next round of laptops, for example. and this is something that concerns me, right? Because the RAM prices are going up and we want to be able to make sure our laptops remain affordable and being in the reach of gamers out there.
31:42But it has been moving. I mean, it is such a volatile situation at this point of time that it's hard for us to even figure out what's the pricing at this juncture. Yeah. Do you think you'll be able to pick a number and be confident in that number by the time that laptops have to come out? I don't know if I can pick a number right now as I speak with you and by the end of the podcast. Yeah, that's bad. It is bad. It is bad right now. Is the industry doing it? You have competitors in the PC industry, like Apple and Microsoft and others. They can move their margins around, right? They have services business and stuff that attach to these laptops.
32:17Maybe they'll take a hit on the RAM because you're going to have to pay for iCloud for the rest of your life or whatever it is you're going to do. You don't have that kind of secondary business. Is that more of a danger to you? Well, we do have a secondary business of sorts. So hardware is a big part of our business. We have actually a services payments business that we do payments for a lot of the game companies out there. And that's one of the strategies that we've got to be able to try to make our products more available to everyone. So, you know, and that's the way that we kind of see it. We are an ecosystem of sorts.
32:45We do great hardware, I think, for game developers and the gamers out there. But we've got a software platform that we're able to bring, you know, across to all the gamers out there. And of course, with services business at the same time. But the RAM situation at the end of the day still is an evolving situation right now. Do you think it will cap out? Do you think we'll have enough data center capacity and things will go back to normal? I wish I knew. I really don't. Yeah. Is there a point at which the price of RAM or the price of a marginal NVIDIA GPU becomes too high for you to sustainably do laptops at your scale?
33:21I would say I'm hoping that it doesn't come to that, right? Right. I think in short, and we've seen this happen with the industry multiple times in the past before, spikes in terms of pricing. What's great is that as long as manufacturing kicks in and we are able to kind of keep up, it's just economics, right, at the end of the day. There is a spike in terms of pricing. We believe that at some point it will come down. What goes up must come down, and what goes down at some point goes up too. Yeah. Let me come back to what you're saying about AI and development. AI is the future of gaming. You've announced products here.
33:53We've talked about Ava, the headset with the cameras and the AI stuff in it. That's consumer AI products, right? Those are consumer products. And you're saying your bet is on AI helping developers make better games faster. There's a gap there, right? AI is the future of gaming is an all-encompassing tagline. It means a lot of things to a lot of people. But it sounds like your bet is very specifically on sort of the more enterprise side of the house, helping developers do games better. Is that correct, that it's much more narrow than what people are perceiving? Well, I think the tagline is very broad.
34:25But it's easier to do a catchier tagline when it's a broad tagline as opposed to it's hardware we look at or software and stuff like that. But in short for us, we run an ecosystem. We've got hardware, we've got software, we've got services. And starting with the hardware, I think we do see that AI is going to be part of the whole kind of a conversation in terms of hardware. where the way that we look at it would be things like whether it's AI companions or whether it's making smart headphones like with Motoko, right? We see all of this as augmenting what's happening today, not replacing it. So it's not a Gen AI conversation that we've got.
35:03It's about how do we bring the smarts when we design product and bring additional value across to our users. For example, using our gaming headphones, all of a sudden we provide additional AI capabilities. Is that great? Absolutely. So that's one of the things that we're looking at from a hardware perspective. Now, from a software and a services perspective, as we work with the game developers and publishers, so on and so forth, we look at additional tools that can make their games better. We can work closely with them from a QA companion basis, for example. And then some of these core technologies, as we provide for it, can then make better games, right, over and above.
35:43So I believe that, you know, at some point, it's not just games, but AI is just going to be so prevalent or ubiquitous that, you know, every single vertical, healthcare, you know, gaming, entertainment, it's all going to have some elements of AI there. And we are just, you know, just going along with it. I've heard this pitch a lot. I have a lot of reactions to it. But I guess the simplest way of asking this question is, what have you seen that makes the bet worth it? because I've evaluated a lot of these AI products. So the Verge team has reviewed a ton of them. We have literally just tried to do the things that Microsoft says you can do in the ads and the products don't work, right?
36:23There's this massive gap between what everyone says is going to happen or should be happening and what is actually happening in the products. And to be cynic about it for the sake of getting a laugh out of this audience, I will tell you the products are best at convincing you that you should love them and doing crimes. and they're not so good at identifying what's on your screen and helping you get a task done. They're really good at that in the domain of software development. I can see why you're pushing there with game developers. It's obvious that Cloud Code is ushered in some kind of revolution, that Cursor is ushered in some kind of revolution, and in your vertical, you have something to offer there that's different.
37:02But in the broad sense, this belief that it's all just going to happen, I think has come up against the reality of what the product's going to do today. So what have you seen that suggests we will overcome that gap that makes you so confident? Well, you know, occasionally I go on podcasts where the guy is more concerned that someone's going to fall in love with my product, you know, in the long run. So, you know, and I think maybe there's something there. No, but you see, it's early days. It could completely be the worst possible idea. It could completely go off the rails and become off the spectrum where it's just the most phenomenal product that somebody completely falls in love with the product, so on and so forth.
37:44And I think the reality is going to be something in between. And the way that we see it, it's probably closer to bringing more value to people. And that's what we want to be able to do. We want to be able to get to the point where AI is going to be helpful to our customers, our users. And that's also one good example where at CES, you know, I was just looking at some of the stats and they said, what's the biggest buzz at CES? And there was a lot of like Ava, Motoko and things like that. And for what it's worth, we've literally just put vision capabilities, audio capabilities on a headphone and combined it with AI.
38:27And, you know, for what it's worth, it's not a quantum leap from a hardware design perspective, but it's captured so much imagination at this point of time. People are going, oh, wow, now I can bring AI on the go with me at any point of time. It's truly something revolutionary at this juncture. So the way that we see it, and maybe that's something that - Wait, can we just hit pause on that? What specifically do you think is revolutionary about having the AI and the cameras in the headphones with you all the time? Well, I would say that first up, we are really looking at being able to have an unobtrusive universal form factor to enable AI smarts.
39:06We're not, I think with - I think the whole industry is looking for this form factor, right? But this is like when I hear about the platform shift, you suddenly have this massive input device paradigm shift, right? We're going from touchscreens or mice to voice and vision. I get that. Sure. No one has sorted out that form factor. So you're about as headphones. I'll bet as headphones in the sense that we don't necessarily have to retrain human beings as a whole with an entirely new form factor. I don't have to change any behavior of sorts. boom, tomorrow we can get you AI smarts immediately. And that, I think, is a promise.
39:44There's a disconnect today with the possibility of AI and what it could be. And that's where we see ourselves as designers having that responsibility or the opportunity, so to speak, to be able to design in such a way that we don't necessarily have to change the entire behavior. For what it's worth, in the very early days, it could be, for that matter, maybe it's a mouse. It's just a mouse. Why is a mouse so important that today we've brought it from a mouse all the way to a gaming mouse? And now the gaming mouse is a broader category than productivity mice, right? Gaming mice right now dominate all of the mouse category at this point of time.
40:26And right now, we can call it a smart headphone. And that's the way we see it. And we don't necessarily have to retrain everybody to say, oh, you've got to put on new glasses, you've got to be able to bear with the weight and things like that. So that is one of the things that we're doing with Motoko. And a lot of the work that we do is actually on the software side of things, right? How do we ensure that we get context faster? How do we ensure that we are able to do all of that? So it's both hardware, software fusion and sensor fusion at the same time that we are really focused in terms of bringing the experience over.
40:59And that's something that we believe is the reason why people go and say, oh, I absolutely get it right now. Why I would want something like that? So the model in the Motaku that I saw is ChatGPT. It's ChatGPT. Why did you pick ChatGPT for the headphones and Grok for Ava? So ChatGPT for the headphones was primarily more from the premise that we think it's a good assistant in terms of, you know, CV capabilities, identifying things, being able to give, you know, very quick feedback at the same time. But, you know, we could very well run Grok also at the same time. And the way that we are kind of presenting this is that whether it's for Ava or whether it's for Motoko or any of our other products, we are multi-model.
41:42You know, and that was one of the things that we wanted to be able to do that. And we believe that, you know, at some point of time, we see Gemini doing really well. We see Grok doing really, really well. We see ChatGPT having advances in various aspects. And this race to intelligence is just great for all of us as consumers, right? And when I mentioned that Grok has great conversational AI, I think they're the best for conversational AI at this point of time. ChatGPT is doing great, I think, in terms of it as an assistant for reasoning and things like that. And that's what we see ourselves. We see ourselves as owning the vertical from a gaming perspective, being able to work with all the best intelligence or the AI out there, and then bringing and designing a product or service designed and tailored for our users and within the gaming vertical.
42:29So the vision is I'm wearing the headphones. It's got cameras. It's got microphones. It's got speakers. And I'm walking through the airport. I'm just asking, where is my gate? And it's telling me the answer from ChatGPT. Or is it more I'm sitting at my desk playing a game and it's helping me through the game? All of the above. You can literally do that with Motoko at this point of time. So with Motoko... But this is what I mean about the capability gap. I think if I walked through the airport and asked for HGPT where my gate was, it would not get that right at this point in time. Like there's a model capability gap there.
42:58I believe that if today you use ChatGPT and you're providing snapshots, you know, in some context of, let's say, location, to a certain extent, you could. you know like I would be messaging on my phone with chat GPT for example and it could give me the reasoning to be able to bring me there to a great extent. I'll give an example right. You know I would literally use chat GPT for a whole bunch of kind of day to day tasks and stuff like that. It's got great reasoning. It's able to do that and now we are layering on vision capabilities and that's one we ingest another level of input. Over and above, we've got far few mics.
43:42So audio capabilities also come to bear. So with all of this, we're able to give a lot more information across to Chad GPT, who does all the reasoning, I think, for us. And that's where we see it coming through. So constantly, the smarts of intelligence is part of how we see us designing AI hardware at this point of time. We need to take another short break. We'll be right back.
44:50We're back with Razor CEO MinLiang Tan, discussing his company's major investments in AI and how that puts him on a direct collision course with the broader gaming community that is embroiled in fierce AI backlash. It seems like you have a pretty big reliance on the models themselves, right? You're obviously not training your own models. You want to be multi-model. You want to let people choose. Are you thinking of yourself more as being best at the hardware, the form factor, and having the best microphones and cameras, and that will let people use the models more conveniently? Well, you know, we are an ecosystem, I think, for gamers, where it's not just, I think, in terms of the hardware, But most of our work is actually done on the software side.
45:35A good example for the matter, if say, and I use maybe CS as an example, right? If I've got Ava when I wake up, you know, it's giving me information, like what's happening in the day and what's my day going to be today, so on and so forth. When I get out from my apartment and I go onto the street, to the subway, etc., then I've got Motoko at the same time. But with persistent memory, it also will know exactly what has been happening at home. So Ava is somewhat following me everywhere, right? In my day, I'm not going to fall in love with it yet. But in short, it's following my day. I'm going around.
46:13I'm looking at it. I'm asking for directions. When I get to the office, I could literally be still with Motoko, which is another form factor. So the way that we see it is that the intelligence is persistent. And it follows you. The form factors are presented, our hardware form factors. It's a little bit like how we've designed our product at this point of time. We have a singular software platform that we are able to give you a great gaming experience over and above. You could be using one of our mice, our keyboards, so on and so forth, our laptop. These are just representations at the end of the day.
46:44And that's how we design it. And there are particular problems that we need to solve that the models don't provide for us. You know, context. So that's one of the things that our AI scientists do really well. We've got advanced RAG, we've got context, we really focus on it. Persistent memory is something that we are very good at also at the same time. And these are fundamental problems that AI scientists need to solve. So these are the things that our team does, so we work with the best models out there. And we also have the capabilities of creating physical representations, And that's something that we've got a huge advantage at.
47:22Doesn't a lot of the value here just accrue back to these models? Even if you're building all the stuff above the models and around the models to make them work the way you want, it seems like, okay, my AVA is going to be ChatGPT no matter. If I want that unified experience, I'm just kind of at the end of the day talking to an instantiation of ChatGPT all the way long. Because I have Grok over here and ChatGPT in the headphones. You can't unify that. So at the end of the day, it's all Gemini or whatever model I choose. can you provide enough value to charge a premium on top of the chat GPT subscription to make that work?
47:55That's I think where our angle is I think from a software perspective that we believe that we can bring enough value of persistence across to the user and progressively we will see even more users that will say, look, this is what I want to be able to go from one model to another, for example or if I'm happy with just a single model and if I'm a techie and I'm happy to just go directly and play around with it, we provide that open platform. So being open is one of the things that we truly believe in. Yeah. One of the things that, you know, we cover AI enough, the idea that the AI startups are just wrappers on open AI, and then eventually open AI will just eat them as the models get more incapable.
48:35We've seen that play out already a little bit. You obviously have hardware. Razer's a different business. But you can see that dynamic here, right, where the core model capability might start to get the memory you're talking about, where the core model capability might start to get the persistent personality across devices that you're talking about. OpenAI is making hardware, we are told. There is a competition with the core provider that is coming in different dimensions. How are you thinking about that? Well, I think the entire tech industry has always been, you know, wrappers, you know, for that matter.
49:05Not necessarily from an AI perspective, but it's the question of when you build a wrapper, do you provide enough value from the wrapper that you build, right? And that's the thing where it's also very hard for anyone to be all things to all people. And I don't think OpenAI wants to be all things to all people. I don't think Grot wants to be all things to all people. For us, we tend to be very focused on our vertical. We are not tempted to try to do something else different at any point of time. And our vertical is really for the gamers. And this is something we've got huge domain knowledge in terms of what the gamers want, what the game developers want.
49:42We've got distribution. You know, we've got about 70 ,000 game developers using our SDK. We've got 150 million gamers on our software platform. We've got distribution, I think, across to that, which, you know, can the models go out there and try to build the distribution? Yes, but do they prefer to partner? And I think, you know, the answer is they do prefer to partner. And fundamentally, we have a huge amount of data, I think, on the gamers, their preferences, what they want, what they like, that we can bring across to the models also at the same time, which is our IP, you know, for that matter.
50:12So I think with that in mind, as I say, having all these verticals, you may call it building wrappers of sorts, but these are very deep wrappers that we have to build. A lot of customization, a lot of building, and it's more than just hardware, right? It's not hardware. As I say, the hardware is just part of the equation. It's the software work that we need to do. It's the R &D work that we need to do, for example, to get persistence in the space and context. So to get the context for our users, that's where our data comes in also at the same time, to be able to kind of pivot and focus on that.
50:48I think one of the reasons people like companies like Razer and like dealing with products that Razer makes is you just buy them and you're done. Like you can just buy the mouse and then you own it and it's fine. You can just buy the laptop. I'm not in an ongoing subscription relationship with you unless I want to be. one of your competitors Hanaki Faber from Logitech came on the show a year or two ago and she's like I want to build a forever mouse and what she meant was a subscription mouse and that was she's never coming back on the show again I think based on the reaction to that um it's just that's my understanding of how they felt about that interview um all the things you're talking about are ongoing relationships ongoing development cost I I hear it I hear the promise I also hear I'm gonna have to pay a fee every month.
51:32Like this is where that comes from. You need to pay the developers. You need to pay for cloud uptime to make the AI system alive. How much are you going to charge for all of that? Well, you know, we've always had an ongoing relationship with our customer. You know, that's the thing, right? The way that we see it from Razer is that when somebody buys a Razer mouse, he tends to buy another Razer mouse. In the future, he expands the devices that he owns from us. So we've always had a long-term relationship with our customer from that perspective. At some point of time, I think as we think through the whole AI uptime, so on and so forth, I mean, we've had cloud costs also in the past, right?
52:14Maintaining profiles in clouds, so on and so forth. So for us, I think that's one of the things that we want to figure out. What can we do to ensure that we bring the value? And I think that's our obsession. If there is no value, our customers won't pay for it. We won't pay for it ourselves, right? So to that end, that's our focus, I think, in respect of it. And it could be through we build it into a hardware cost, for that matter, if that makes sense. And I'll be candid. We have literally not thought through this in great detail. But the way that we see it is, how do we identify that value to the user?
52:48And from there, we are very clear. We message this. This is the value that we see out of this. and we'll see how we let the market decide. I look at that reaction from gamers broadly to AI in the industry. There's slop. I think there's a lot of reaction to slop. I think there's a lot of reaction to game studios being in whatever amount of crisis that game studios appear to be in. There's whatever reaction to consolidation. And then there is the relentless fee seeking from the games industry, right? That everything is going to be a subscription. Everything is going to be free to play with DLC. Everything is going to be ongoing, recurring costs over and over and over again.
53:22And the industry has really moved that model across the board. And I think people are feeling that pain. So then they hear AI and they say, okay, someone else is going to ask me for$10 a month or$20 a month. Can you avoid that? Is that you can just price it into the hardware or is that going to be inevitable? So as I've mentioned, I don't know if we're going to price it into the hardware. We're still figuring it out. But I would say that at the end of the day, the question is how much value you're getting out of it, right? So, I mean, I pay for Spotify because I see the value in terms of paying for Spotify.
53:50I get a whole library of music and so on and so forth. Game Pass, you know, so on and so forth throughout. There's times of which I would prefer micro... I mean, I look back and go like, oh, I wish I could just pay one time for this title, right? There is microtransactions. There is subscription fees. But at the end of the day, I think myself as a consumer, myself as a gamer, I would say, I would just look at anything. And, you know, I would say if it's worth that amount of money to me, I would pay for it. Otherwise, I'll vote with my wallet. You know, that's... Are you seeing signs that the AI stuff is going to be worth paying for that way?
54:27I mean, this is the bubble, right? Is that we're going to spend all this money, forward invest in all this infrastructure, we're going to skyrocket the price of RAM and GPUs, and then at the end of the day, people are going to be like, that's not actually worth the$20 a month. I don't necessarily see it as AI per se, but I see the kind of value that I get out of it. So, for example, a ChatGPT subscription, right? Or a Grok subscription for that matter. I do see value out of it, and that's why I pay for it. And that's the way I see it. I don't see myself as paying for AI per se. I see it as, you know, what am I getting out of a chatbot, for example, that can advise me on travel matters, health matters, whatever it is, my day-to-day, and stuff like that.
55:08Is that worth$20 to me? You know, and in the case for this. You're a billionaire. I just want to be, right? Sure. I'm just saying, like, the marginal cost is, like, meaningless to you. 20 bucks is still 20 bucks. I'm just saying, I think for a lot of people, that is meaningful, especially stacked on top of all the other money. Basically, I'm saying, do you see that critique of AI as a bubble? That the investment has not yet delivered the value that will make it so obvious that the investment is worth it? So I see that, I mean, a huge amount of investments are going to, we are investing into AI, I think, as we speak.
55:45But I do see the potential, I think, at this point of time. I mean, in many cases, you know, in terms of, I mean, look at the number of paid subscribers for ChatGPT, for example. So people do see the value in terms of whether it's a chatbot, AI, so on and so forth. And, you know, I do think the potential is going to be realized. Now, in many cases, I think there will be AI slot that we will go some, I mean, I've paid for subscriptions at the start where I thought it was going to be great, but I've canceled them, for example. But I do believe that in many cases, and in some cases that we have not even envisaged yet, the potential will be realized.
56:27Yeah. Let me ask you broadly. I mean, you obviously talk a lot to game developers. You and I backstage were just talking about the nature of art and the age of AI and the nature of craft. That industry is going through an enormous amount of turmoil right now. What do you think the outcome looks like? What do you think makes that all feel good at the end? I would say that the outcome that we see, and I think it's going to be the likely outcome, is that AI tools are going to be helping human developers develop faster and better. and I think that's the natural outcome, right? Where we're talking about graduating, whether it's an analog kind of way of creating art versus digital and I think it's going to be the same thing.
57:17We're going to see human artists use AI tools to kind of really bring their vision to life and we'll see new forms of artists, artists of whom may not necessarily have been so adept in terms of using a paintbrush or using Photoshop, now being able to kind of wordsmith and craft great pieces of art with prompts throughout. So that's, I think, what's going to happen, where we will see even more human creators, now with the help of more tools. Maybe I'm an optimist, but I really truly see that, that AI tools will come to fore, because at some point in time, we're going to see so much slop out there that we're going to crave for really great art, you know, really great design.
58:04And that's what's going to happen. And we've seen that cycle go over and over and over again. So with the amount of slop out there, we're going to see some level of art rise to the top. And that kind of art may still be created with the same tools that created the slop. But with great care, with great discernment, to be able to do something truly different. and that the difference will come from human ingenuity not from countless prompt uh you know mashing so to speak so i feel like i have to ask you this now what games are you playing right now oh uh it depends you know what what meets the bar what meets the bar uh you know i i play a lot of you know uh single player games at this point of time also like civilization and stuff like that I still do a lot of that.
58:57I do play some MMOs of sorts, you know, FPSs. I still play a lot of the Battle Royale genre. So, you know, things like that. You're just saying genres. What games are you playing that meet the bar? That meet which bar? The bar. You're talking about human ingenuity and creativity. What games are you playing right now that meet the bar? Oh, well, I play random stuff even like if you talk about human ingenuity and I even play some of the Roblox games at this point of time, right? But a lot of the games, and maybe I talk broadly in terms of genres, primarily because I appreciate the human ingenuity that's gone into the genres itself, right?
59:38A hundred people dropped on an eyelid with a circle that comes through. That is what, I mean, while I enjoy the game itself, I also appreciate the mechanic, the thought that has gone into, and the premise that the designer has figured out in PUBG, for example, that it's this primal instinct of humans to be the last man standing, so to speak. So it's things like that that I appreciate, and I think it's art. Okay. What's next for Razer? What should people be looking for? More of the same, I would say. In the sense, when I say more of the same, I'd say nothing has changed from day one for us. And that has always been our mantra.
1:00:21And we used to say it all the time that, you know, the mantra for us, our for gamers, by gamers mantra has really followed us from day one, where the gaming industry didn't really exist as an industry, even the hardware industry or software and so on and so forth. we believe that we design products for ourselves that we enjoy that I enjoy using at any point of time and that tomorrow when the game industry did grow dramatically we were still focused on games even though there were multiple opportunities for us to kind of expand out there and even now where we talk about the gaming industry and somewhat of doldrums at this juncture I believe that we're going to see the next great genre come through right whether it's MMOs and early days MOBAs and then battle royales.
1:01:09We're going to see the next great genre. We're going to see, you know, hopefully GTA 6 at some point of time. Right? So all that we look forward to, but we're just pretty much laser focused. It's just that the demographic has really changed. The word gamer has also changed through the years. The games have changed through the years, right? And for us, we're just sitting here very focused, designing great product for ourselves. Yeah. Min, this has been great. Thank you so much for joining us on Dakota. Thank you. Thank you to this audience. Thank you.
1:02:06is production of the verge and part of the boxing podcast network the show is produced by kate cox and nick stat it was edited by ursa wright our editorial director is kevin mcshane the music is by breakmaster cylinder we'll see you next time
From the publisher
We’re back to start the year with a very special live interview with Razer CEO Min-Liang Tan, which we taped in front of a terrific audience at Brooklyn Bowl in Las Vegas during CES. At this year’s show, Razer made headlines for something it calls Project Ava, an AI companion that has a physical presence in the real world, as an anime hologram that sits in a jar on your desk. It’s powered by, you guessed it, Elon Musk’s Grok.
There are a whole lot of choices bundled up in all of that, as well as Razer’s decision to go all-in on AI at a moment when the gaming community is outright rejecting it. So Min and I really got into it. I think you’ll have a lot to think about with this one.
Links:
Razer is making an AI anime waifu hologram for your desk | The Verge
Razer thinks you’d rather have AI headphones instead of glasses | The Verge
Baldur’s Gate 3 studio says it won’t use AI for concept art or writing | The Verge
In 2025, AI became a lightning rod for gamers and devs | The Verge
Razer plans $600M push to capture 'untapped' AI gaming demand | Bloomberg
Replika CEO says it’s okay if we end up marrying AI chatbots | Decoder
Lawsuits blame ChatGPT for suicides and harmful delusions | NYT
Inside three longterm relationships with AI chatbots | NYT
Torment Nexus | Know Your Meme
The future of gaming is AI | Razer (Instagram)
Subscribe to The Verge to access the ad-free version of Decoder!
Credits:
Decoder is a production of The Verge and part of the Vox Media Podcast Network.
Decoder is produced by Kate Cox and Nick Statt and edited by Ursa Wright. Our editorial director is Kevin McShane.
The Decoder music is by Breakmaster Cylinder.
Learn more about your ad choices. Visit podcastchoices.com/adchoices




