This Week in AI: Moonvalley's Marey, Luma AI's LA Lab, Veo 3 Adds Image to Video, and more!

12 Jul 2025 · 31 min

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Denoised Podcast Episode Summary

Episode Title

This Week in AI: Moonvalley's Marey, Luma AI's LA Lab, Veo 3 Adds Image to Video, and more!

Hosts: Addy Ghani and Joey Daoud Release Date: [Date Not Provided] Episode Description: In this episode, the hosts break down the latest AI tools reshaping media production, including the launch of Moonvalley's Marey AI model, Luma AI's new physical space in Hollywood, and Veo 3's new image-to-video capability.

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Key Highlights

  1. Moonvalley’s Marey AI Model
  2. Official Launch: Marey AI model was launched with professional-level features aimed at filmmakers.
  3. Target Audience: The product is designed for professionals, integrating pro-level controls.
  4. Key Features:
  5. Advanced output controls including frame counts, sizes, and video restyling options.
  6. Unique camera control allowing for angle shifts without altering the shot, a feature not commonly found in other tools.
  7. Ethically trained model with licensed data, prioritizing artist protection.
  8. Comparative Quality: Produces outputs comparable to existing models like Runway Gen 4 despite initial limitations.
  1. Veo 3 Updates
  2. New Capability: Users can now upload an image as the first frame to guide the video generation process.
  3. Advancement: Previously limited to text-to-video, the new update allows for character consistency and image referencing.
  4. Limitation: Currently does not support negative prompting but has shown potential for character and scene consistency.
  1. Perplexity's Comet Browser
  2. Introduction of an Agentic Browser: Comet is being positioned as a new AI-enhanced web browser that allows users to execute tasks through conversational prompts.
  3. Key Features:
  4. Chat window integrated with open tabs for contextual actions (e.g. setting reminders).
  5. Potential for intuitive task management and enhanced user interaction.
  6. Market Context: A new wave of agentic browsers is emerging, potentially reshaping browsing experiences.
  1. Luma AI's LA Lab
  2. Physical Location Opening: The Dream Lab LA establishes a creative hub for AI development in Hollywood.
  3. Focus: Aims to build tools tailored for creatives, bridging the gap between engineers and artists.
  4. Market Significance: Despite challenges facing Hollywood, the establishment of physical offices signifies ongoing investment in the creative technology space.
  1. Other Noteworthy Updates
  2. Vidoo AI: Launched an update allowing up to seven reference images for video generation—an unusually high number, raising questions about usability.
  3. Baidu AI: Introduced a new image-to-video model with various quality options, marking their entry into the competitive AI landscape.
  4. Grok 4: Released but faced scrutiny due to past controversies; improvements noted in performance but limited appeal in the crowded AI model market.

Notable Discussions

  • Ethics in AI: Ongoing conversations about the ethical implications of AI in Hollywood, with emphasis on protecting artists and addressing legalities surrounding image generation and likeness.
  • Creative Control vs. AI Limitations: Exploration of how current AI tools might impose restrictions on creativity, particularly in sensitive genres like horror or adult content.
  • Technological Evolution and Competition: The rapid progression of AI tools in media is driven by competition, leading to innovative features being integrated more quickly than before.

Key Takeaways

  • The episode highlighted significant advancements in AI technology that are directly impacting the media and entertainment industry.
  • The ethical treatment of data and protection of creative rights are becoming paramount as AI tools grow in popularity and capability.
  • The competitive landscape among AI tools is fostering rapid innovation, suggesting a promising future for filmmakers looking to harness these technologies.

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Transcript

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0:00Basically, if I can cut out the step where I have to generate a first frame and another tool first, and then use that to drive the video. Got it. and I can cut that out. That's pretty cool. That's useful. That helps, you know, save time. So it's like, if I can give you all these elements where it's like, this is what I want to use in my scene, and then I can direct, quote, direct the scene and, you know, have different shots and positions and not to keep re-uploading stuff, that'd be cool.

0:24All right, welcome back to Denoised. Good to see you, Addy. Hey. We're back in the studio. So real quick, first off, we're wearing new headphones. You guys like them? some big cans these are atomos's new studio sonic production headphones and so thanks to them sending sending us over a pair and we're gonna check it out we'll report back on how they are in a few weeks yeah thank you atmos we uh we already love the brand from before right we talk about the sumo and the neon yeah they make great products yeah usually monitors but then they acquired i can't remember the company now they acquired an audio company last year and then now they're rolling out audio products they have these headphones have some microphones coming out yeah so yeah excited to see what else they develop because big fan of the monitors always been great yeah and they complement like the black magic stuff really well too right does have a good look yeah and uh the same sort of price point i will say one shout out of these headphones i did appreciate is the cable that it comes with is reversible so there's two ports on these headphones one is a quarter uh inch and the other one is a 3.5 millimeter yeah and the cable has both because i always lose the adapters yes and so you could just pop out this cable and split like actually you're using the 3.5 millimeter side i'm using the quarter inch yeah uh so that's also something that has been uh very useful yeah and it's it's big it's big on your head but then that's because there's a lot of cushioning so you're getting a natural um anti noise cancelling noise can yeah it cancels everything out without using noise canceling yeah it's just it sucks around your ear it feels cool it's very comfy yeah okay story wise so we're gonna do another end of the week roundup of new ai uh related stories in a media entertainment space big one moon valley has finally released mary their ai model as a product into the world yeah our timing couldn't have been better like we dropped the brin interviews which we were like eager so eager to drop because it was so interesting and fascinating to us and married and then they're like oh but we're also releasing the product this week so now there's a lot of interest in it uh yeah we didn't plan that but that just happened to be really good timing yeah so if you haven't watched those episodes give it a watch they're on youtube spotify podcast um fascinating interview with bren yeah yeah two-parter so yeah we talk about moon valley and the now released merry product and then in part two we talk about uncanny valley and the work they're doing with Natasha Lyonne's directorial debut.

2:44Yeah. And it wasn't just like a soft launch. Like they launched the Comfy UI API, the public release all at the same time. So yeah. And I wanted to touch on because yeah, it kind of just goes to show that, you know, they really hit the ground running, but like targeted for professionals. So it's like day one, the product comes out. They are also, they have the Comfy UI nodes and the Comfy UI nodes. I did mess around with it in comfy ui uh it's got a lot of seed control it's got a lot of more pro level control okay uh output control than you would normally see on uh other api tools yeah i saw frame count fps count yeah a lot of different frame sizes the output by default is full hd 1920 by 1080 but then also had one by one ratios vertical ratios um so a lot of options there but like alt tools the api is usually a little bit more limiting to what the full website can do.

3:35And so they have some interesting features on the website itself. And just, you know, also out of the gate, it's like it supports being that they're, you know, kind of a little bit late to the game compared to all the other tools that are out there. They released with a lot of features that took other companies time to introduce. So like first frame, last frame, they do have a video restyling type tool. Style transfer. Style transfer. Yeah. So you can give it either motion or post transfer of an existing video and transfer that into the AI output. They also have camera control from an image or video where you can reposition, keep the shot the same, but try to shift the camera, which is something we talked about with Bryn in the interview.

4:12And an interesting use where we haven't really seen that in another tool to be like, hey, just keep the video the same, but like shift the angle. Yeah. I've seen examples of like Leonardo DiCaprio and the great Gatsby where he's raising the glass, but just shifting that angle. That's cool. That's interesting. A lot of camera control and things that we have talked about where like at a professional level, it's been lacking in AI tools. And so they've definitely kind of come at this from tools that professional or use cases that professional filmmakers would want to use or see in an AI tool. I feel like this is like almost like an Apple moment where they think different, right?

4:47Like Apple 1.0, you have the IBM, the PC and like the beige PCs of the world. And then they just come in. They do things slightly differently, but way more creative focused. Yeah. Or just, yeah, focus on like specific features that creatives would want to see. Pricing wise is basically they have plans and then there's the API, but it basically comes out to$1.50 per five second generation. So about in the middle of like every pricing for all the other models. And then also we kind of left out the big thing that they lead with that is an ethically trained model. Yes. That they have set so that they've set the data that it's trained on was licensed or they knew where it came from and had permission to train.

5:26and so that it is a commercially cleared model, which was something Firefly tried to do. But my thought with that was, yeah, cool, but what do the outputs look like? Because the issue with being trained on limited data because you have to license it or you know where it comes from is sometimes the outputs aren't that good. But in the stuff that I've messed around with, pretty good on par with like runway gen four in some shots. Some shots I had hallucinations, but that's sort of the case with all of these models. You got a lot of trial and error, but I was able to get some good stuff out of it.

5:56So quality wise, it's up there. Yeah, you could definitely tell when we interviewed Bryn, he had such a passion for this being ethically clean. You know, first and foremost, you have to protect the artists, protect the people that are actually going to use this, right? One thing Adobe did very early on that was a big faux pas was whatever you generate, they owned and then they then can then use that for training for future models. they backtracked on that but that that caused big outrage with like the early firefly customers so again they're doing like the things that matter to hollywood they're doing it really well you know and of course like that is the biggest uh blocker right now it's not so much quality it's just like can we even use it okay right yeah that's yeah it's still a question of uncertainty like i think we've been getting some clarity uh like we had the um papers from the copyright office.

6:51We have the anthropic ruling. Mid-journey still going, the lawsuit, I believe? I think so, yeah. And yeah, I mean, there are a number of other lawsuits going around. Yeah. Yeah, I hope it gets cleared up in the next year or so. Yeah, I think Hollywood is probably the M &E, our industry is probably the one that is the most sort of sensitive to ethical issues. If you go to, I don't know, something else like fashion apparels or something like that, like they don't care about it as much. What they're really concerned with is digital likeness. So they're more concerned about faces or the people. Yeah.

7:24Like of, you know, if it's a famous model, do you have their consent, their right to use it versus is the model itself? Right. Yeah. Yeah. Which, I mean, I think that is a valid concern. And like you should, yeah, if you're generating a model that looks like someone should have their permission. Yeah. Right. I don't think that's going to turn into a carte blanche, do whatever you want. I think that'll just have maybe more legal terms or something outlined in contract negotiations or usage rates. Much more further along in Hollywood because we have been doing digital doubles and VFX for a long time.

7:54So like a lot of that stuff SAG has already kind of figured out. And you remember we talked about Caving the Kid and his SAG approved film. So I think we're much further along than other industries on that side. Yeah. Yeah. I mean, yeah, we're hitting it first. And so those those terms are going to get worked out. Yeah, first. All right. Other updates. VO3 worlds expected, but it is finally out. You can now upload an image first frame and use that as the guide for your VO3 outputs. Originally, it was just text to video, which was limiting with character consistency. But now you can give it a frame and then you still get the advantage of VO3 can generate speaking characters.

8:32But now you could use a variety of other tools that make first frames with consistent characters and then have VO3 turn that into a video. Big limitation that they just resolved. I think the other thing VO3 doesn't have yet is negative prompting, if I'm not mistaken. I don't think it has negative prompting. Yeah. So I think once they get past, check that box and then... I don't know if any of the VO models have negative prompting. Like VO2 is a little bit more advanced in the sense that it has like some references features. we can kind of give it some like you know in character image location image and it'll combine them uh that's not in v03 yet i'm sure it'll get there but yeah i don't know if any of them have negative maybe there are a lot of tools do i feel like like runway doesn't yeah it feels like uh i mean if they're fundamentally structured definitely we you know we talked about some of the fundamentals of ai compute in the past i guess it's just really how you go into the latent space and how you reference all of the notions of those words if by default everything that you don't mention is negative right do you even need negative prompting right like if it's like some kind of gate uh-huh so i'm not sure if it's like a systematic architecture thing or they just forgot to add it because you know they're that's not how creatives are doing it at google right or if just the prompting it's good enough where you can just say in the regular prompt like do not do do not use blah blah blah or do not make it look oh yeah you could throw your negative statements in the general prompt yeah yeah if you're getting outputs you don't yeah well something that's going weird you can just tell it in the in the general prompt yeah and it would understand it if you're out there using vo3 and uh using some negative prompting in your prompting let us know in the comments all right other updates uh this one is more in the browser space but i think it's worth talking about here because we talked about operator features in the past yeah um but perplexity has publicly released Comet, their new agentic web browser.

10:28Do we need another browser, Joey? I was going to say, a new upcoming browser battle is not what I was thinking would happen in 2025. Because also the browser company released Dia, which is their own version of agentic browser. And OpenAI has also just said that they're going to build their own version of an agentic browser. Yeah. What is an agentic browser? At first, I was like, I don't know. This doesn't make any sense. What do we need this for? but I've been messing around with Comet and now I'm a bit sold on the future vision. So basically all of these browsers, they have sort of like a chat window box on the side, like an open AI or with Comet, it's perplexity.

11:05And it can pull things from your open tabs or kind of pull information. But with Comet, it can also take action. So basically I had like Gmail open and I'm logged into ClickUp where we manage all our tasks. And I was just like, oh, hey, add a reminder for me about this email and click up for tomorrow. and then it just started like doing its thing and running on my computer uh and set up a new task like read the email put the context in the task and built a new task and set it up inside i just i just imagine that scene in the matrix where the guy the operator's like i can't control anything i thought you'd say i know kung fu like you get locked out of your own system yeah uh yeah that's obviously um the risk of these things go haywire but it basically was like uh kind of reminded me of of manis yes or uh chat gpt operator yes uh but those are using like a cloud version i'm getting vibes of notebook lm remember that google product yeah i use that all the time yeah yeah i think they're a little bit i don't really know it doesn't really well it has the sort of uh vision and image recognition like you could look at any window any application figure out where the buttons and the tools are i think you're thinking of something else okay notebook lm was where you give it a bunch of like youtube videos or documents and it'll turn it into a podcast i think i was it's the product they have terrible names over i think it's called google studio that ai studio or something yeah that yes yeah probably that one yeah the nice thing is like it is running on your computer so unlike manis where you got to keep buying credits and every time it's trying to figure something out it's like ticking through your credits uh it's just running on your on your system yeah i mean browsers are not like the sexiest things right it's not like an it's not a tangible physical device and it's just like a white window to the world but do you remember you know i guess we're both have witnessed these monumental browser moments in history yeah i feel like the history of the internet can be marked by like browser battles yeah if i go on back to netscape and windows explorer absolutely i mean the reason why market dreesen is where he is today as a multi gazillionaire is because of netscape right yeah and then also crazy of the concept that people would have to pay for a browser when it's built into your computer yeah for sure and then uh i think sundar pichai ceo of google is where he is now because of the success of chrome he was the product manager for chrome yeah yeah yeah i was just listening to an interview with him about that yeah uh yeah also yeah another thing where it's like oh crazy that you um yeah that you know i mean they were like at the time it's like why are we building a browser yeah and i was like well a lot of the browsers then just were not really built for how the web was evolving Exactly.

13:40And I think similar idea now. The irony, though, is all of these browsers, I believe, are built on Chromium as the back end. So, like, the foundations are still Chrome. Yeah. Like, just about every single modified browser. Yeah, Chrome is all open source. They gave the whole thing out. And wow, it was just crazy at the time. And I think, Joey, within six months to a year, when these browsers are less clunky, more responsive, more capable, we're going to be running it on our phones? yeah or some or maybe an interface where it's like the perplexity app can trigger the perplexity the comet browser on your computer and and do more actions that are too complicated for your phone yeah can i take over my work slack and just start responding to people so possibly eventually yeah yeah or just understands your writing understands what you do i mean that the dia the other agentic browser that's out doesn't do control of your tabs yet i'm sure that's coming and that's probably just like a safety feature but they had their features were a bit more like you could kind of create pre-built prompts and just kind of call up the prompts based on how you wanted to respond or write or do something so yeah the idea is partly it understands you better and then also it could take action on your part so i yeah i hope it builds start to build a user profile if you will yeah like if it's if it's you style preference or what you are interested in your top 10 apps that you constantly use and the top 10 people you talk to things like that yeah yeah so yeah not necessarily film specific but i'm going to test it out and see what because i'm remembering back to the experiments i did with chat gpt operator of like find me some rental gear or find me an air be a little film location yeah uh so i'll try to rerun them and see if that was what only three months ago or something like that yeah yeah things are moving fast see if um if comet can do something similar.

15:30Okay. And then let's see what else we got. Luma AI. Luma AI. Not necessarily a product update, but a physical building update. They're launching the Dream Lab LA, which is going to be a new physical office in LA run by... It's run by Verena Poom and our friend, Mr. John Finger. John Finger, all those X videos have paid off. Hey, Verena and John, if you'd like to get on the podcast, you know where to contact us. Another Addy invite. No, I've met V before at production a couple years back. So I am familiar with her. And John, I've met him in a meeting in the past. So AI on the lot. I saw them both there because that's where everyone goes.

16:14That's right. AI on the lot. I did not meet them there, but they were there for sure. And then Dave Clark invites out to you as well, bud. Need to keep track of all of Addy's invites. So it's interesting. we like to crap on Hollywood, right? We say, oh, production is going overseas. The California tax credits are not enough. You know, this, yeah, sure. To some extent, it is true. But then why are these companies going out of their way to build physical offices in Hollywood? Why do you think that is? Yeah, because it's still the capital. Maybe it's less so of a capital, but it's still the capital of filmmaking and media and entertainment.

16:50Right. But I mean, I think it's a cool move by Luma because it also reminds me or made me think of something that Bryn was talking about in his interview where they're like, a lot of the AI tools are built by engineers, for engineers. And, you know, with Moon Valley, like we're trying to build it for creatives. And this is a key thing from Luma AI as well, where they're like, we're trying to build this for creatives, you know, and like tap into the community and, you know, set up shop and where the hub of creatives are. Yeah, it's interesting you bring up Moon Valley and Luma. They're a little bit, to me, like a little head-to-head.

17:20So the Luma modify tool is sort of like what Moon Valley does, style, like very capable, elaborate style transfer, essentially. Yeah. I mean, yeah, it's, yeah, there's going to be a battle. It's going to be, I mean, yeah, there's going to be a lot of overlap between these tools and, you know, throw a runway into the mix. Competition's good, right? And especially at this early stage. Yeah. I mean, that is also why we keep getting updates so quickly. Yeah. Because, you know, it's also a lot of times too, it's like they have probably developed the features, just a matter of testing and releasing.

17:49And, you know, someone, one company releases an update and then it's like oh we're not gonna sit and wait out that one so we're gonna release that product feature now too right yeah i would love for this uh dream lab folks uh at luma to start on a feature film or something like something meaty and substantial to bite into i'm sure it's happening i'm sure a lot of this stuff's happening and like i would be surprised next year we start seeing more ai stuff whether it's like in your face like hey it's generated film or it's like you don't know but it's like oh hey by the way yeah a lot of generated stuff in that nice you just can't tell that that's that's the way to do it uh invisible vfx right yeah i mean if it's a good story what does it matter what does it matter yeah and it got it gets made at the budget what does it matter that is ultimately what might save the film industry in its current broken state right like that's exactly what brin talked about yeah i mean uh yeah the 50 70 mil um budgets are hard to come by impossible but if you could do the same thing same vision for 10 to 20 then you got a lot of people interested good model more enticing all it now some more techie updates techie ltx studio which i always feel like they're pivoting or ish i remember they used to be like kind of a platform but now they started releasing their own models um they released a handful of laura models pose depth and candy laura and so uh these look like some good nodes that you could bring into comfy to build out more powerful complicated workflows um similar to kind of building out your own style transfer video style transfer yeah workflow but running it locally on your system yeah and also you can train lords yourself uh i think we're going to cover it on an upcoming episode but then why do that when somebody's done the work for you just take that and then do the creative thing that you wanted to do on top of that yeah i mean look at these demos it's like oh cool you can give it a video and like tracks the full body position multiple characters and then can drive the performance of another uh video Yeah, unless you're making like a$10 million feature film, I don't think you should be getting into the world of training your own models and building your own LORAs.

19:51There's enough stuff for you out there, even LTX and outside of LTX, that if you know where to look, I think you can come up with a substantial workflow to get to 90 % of where you need to be. Yeah, for sure. And so, yeah, this is great. It's great that they're releasing these tools too that anyone could use them. Awesome. Yeah, so yeah, just putting that out there. Something to be aware of. And then let's see, other update, Vidoo AI, which I had not heard of Vidoo AI before seeing this pop up. Had you? No. Had you Vidoo? No, no Vidoo? No, I don't Vidoo yet. So they have launched an upgrade to their references, feature references to video.

20:27So they'll let you upload seven different reference images, character scenes, props to generate a video. Seven. Up to seven, yeah, which is a lot. Because Runway is like three. Yeah, I've never seen that number that high. How do you direct or kind of call? That's the thing. Like when you throw seven images in there, I feel like it's just like too many hands in the cookie jar. Yeah, unless there's a good way. Like runway is clever because you can, when you upload an image, it gives it an ID. And so when you're prompt, you can tag that specific image. You'd be like, oh, use the person from at image one.

21:00Yeah. Walking down the street, blah, blah, blah, blah. So I'm looking at their videos right now. And I got to imagine there's a way to like call up or kind of specifically call out what elements you want from each photo. Yeah, I get that. but i don't know i just feel like if you're giving it seven references you're doing something wrong you know what i mean like first of all you should already be working in a shot specific like a granularity level so you're not trying to generate a whole sequence in one go you're already down to a shot which are typically i don't know 10 seconds 30 seconds tops well i don't know i mean if this helps you save oh i see in the demo there is a way to tag uh you can call up and tag and tag the images similar to runway but no i mean to your point i mean if there is a way where you know it's like we're going to shoot in this room with these two characters and you know this prop and i can upload that once yeah that's four references but then keep generating and not have to basically if i can cut out the step where i have to like generate a first frame and another tool first and then use that to drive the video got it and i can cut that out yeah that that that that's pretty cool that's that's useful that helps you know sure save time so it's like if i can give you all these elements where it's like this is this is what i want to use in my scene and then I can direct quote direct the scene and you know have different shots and positions and I have to keep re-uploading stuff that'd be cool if it works okay yeah yeah I'm curious to try it yeah I would try it out and then uh yeah another image to video update uh this one from Baidu AI Chinese company uh I use huge mu streamer yeah image video model newly launched at uh Baidu I think Baidu is like their Amazon I did go to the website and it is um only in Chinese so it was hard to yeah Yeah, Baidu is as big as like Alibaba or Tencent.

22:40That's what I thought of it. I'm like, isn't this one of their e-commerce massive companies? Yeah, this is their AI arm. So with the Mew streamer, you can do 10 second clips at full 1080, various different versions of models, Turbo, Lite, Pro. I wonder if this stuff is going to be available for free or open sourced in any way. I'm not sure. I did try to translate the website, but it was still also hard to navigate with the translation. Yeah. I mean, quality looks good. And in a world where we're already seeing a lot of models, you know, sure. Come on in. Here's another model. And another one. Yeah.

23:16Yeah. But I mean, interesting to see, you know, I feel like 1080, like full HD is sort of becoming the like the standard, the standard or like the baseline now to come in with a new model. Like it's like, it's got to be at the full HD quality. Yeah. This, this takes me back to when we transitioned from standard diff to HD. Remember the battle between HD DVD and Blu-ray? Yeah. And then ultimately, as Sony and PlayStation won. Ultimately, it didn't even matter because we went streaming. It didn't even matter. But no, it did matter in the sense that we had all the colorists, all the editors have had to conform to that new resolution, which helped push Final Cut and Premiere and Avid into the products they are today.

23:59so i'm seeing like the same sort of we're gonna see like a almost like a plateau where resolution hits and then we're gonna see another plateau to 4k hopefully in over the next couple of years yeah i mean i'm curious and i remember talking about this with like topaz of like are we gonna get to models that just that you know keep pushing out 4k or are you kind of want to keep it around like 1080 and then you uprise it i'm guessing here uh both mary moon valley and baidu are probably upraising under the hood oh you think they're making something smaller and upraising before they give it to you yeah i because typically the um the generations are square formats one-to-one aspect ratios and then uh what they're doing is they're probably upraising it enough then cropping to get to a 16 by 9 that's my guess but hey if you're out there and i'm wrong definitely let me know yeah uh yeah yeah i'd be curious what's happening under the hood yeah um yeah that's interesting i mean i imagine when it's a compute and everything gets better like there'll probably be 4k outputs that look sharp yeah that's the thing video generation is so expensive right compute wise that you don't want to waste a single pixel yeah and so if you can do the bulk of your computation and inference at a lower resolution let's say you know 720 by 720 and then once it's like a decent enough image upscale it to 1080 by 1080 or 1920 by 1920 and then crop it to 1920 1080 yeah something like that yeah i can see that all right and then uh the next one grok 4 so uh oh boy we'll get two into it but um if you're following the news uh grok 3 went a little bit crazy in the worst ways possible.

25:39Nazi. Yeah. And also the CEO resigned. So aside from that, Grok 4 didn't slow them down from releasing Grok 4. Nothing really in the image generation space. A lot of the updates were more with Grok 4 were more around performance and reasoning enhancements. You know, a lot of benchmarks cited and you know that it did really well on certain benchmarks. We've talked about benchmark stuff where I'm just like. yeah i mean in a land where we have in a bit also like okay we have chat gpt we have clod like we have all these amazing lms who's using grok like who's paying for it good question i don't know yeah yeah i don't know if you need you're like our model needs to be a little bit more unhinged we need well yeah i think that that's what elon said grok has like levels of unhinged and i think that the highest level of unhinged there is no alignment so it could do whatever it wants say whatever it wants.

26:33I did see some other article that they're going to roll out Grok into Tesla's starting next week. See, that makes sense. But that's kind of weird. How does that make sense? Like, what do you get? Like, Grok take over your car? Oh, no, no, I don't think it's that I think it's so Tesla has a lot of like voice command and stuff like navigate to or, you know, instead of that, you can tell Grok, hey, I'm really hungry, feeling like a pizza, but I'm not sure where to go. and then it's gonna be like you really want a pizza asshole you sure about that and you look in the mirror yeah i could uh yeah yeah we'll see how this goes i don't know i mean it does have a internal camera so it's probably looking at it so you've put on extra 10 pounds uh let's take you to tender greens instead it's like i didn't ask for that yeah i don't know who is using the API on Grok.

27:28I'm curious about that. I did notice too now they also are adding a$300 a month plan for Grok. I'm assuming to use the Grok super, super turbocharger pro. Yeah, to me, like, of course, you can fund the whole company from the billions that Elon has, right? Like, but what I'm trying to get at is like, what is the actual P &L? What is the actual revenue of this company that's putting out very expensive LLMs? They're not cheap to build. Also where, you know, you see what happened with Grok 3 and you're just like, do I want to use that model on my company data that like could you know just go off the wall doesn't feel enterprise safe and the enterprise is where most of the money with apis are yeah I'd be curious I mean I always kind of forget about crock there were like some instances where I was thinking like uh maybe for some I don't know off the wall ish uses or if you're hitting I don't mean this in a trying to skirt the safety way but sometimes the llms are a little bit too cautious depending on what types of projects you're trying to do or not understanding, pushing the limits of human creativity.

28:28Yeah. And I was thinking like, oh, you know, maybe Grock would work for that because it seems to care less about safety. Right. Depending what you're doing, that might be a potential use case. Like if you're Tarantino. Right. And you're writing a script. Right. Most of the shit you write is not going to be. Maybe you need the Grock model to help you write the scripts to explore, you know, fictional creative realms uh what's the word explore previously taboo territory and that's art right yeah uh because this is an issue even with the image generators you're working on a zombie film or a gore film and uh it's tough to generate stuff because it's always like they have gore filters and uh even not even corporate it's like slight blood that takes me That's an interesting point going back to Mary and Luma because they're creative focused, Hollywood focused tools.

29:22You also have to be more quote unquote unhinged, right. To allow for more NSFW output or what. I mean, look, I mean, obviously you want protections against just abuse and, you know, not authorized deep fakes of people and abuse of these platforms. So, you know, maybe with Mary and Luma, they have, you know, a different tier for vetted creatives where it's like, you know. Or maybe that gets unlocked the minute you start to pay for the premium highest end license that only big studios can pay for. I don't know. Maybe. I'm hoping there's more vetted process so that like smaller creators don't have to pay enterprise levels just to make a crazy zombie horror film.

30:03Yeah. But yeah, I would see that as like a decent middle ground. where it's like, okay, hey, like you agree, you know, we can audit your creations and stuff to make sure you're not abusing it and you're a vetted creator, but you will give you access to the less protected version. These are all interesting questions and we're navigating through such interesting times. Yeah, and obviously it's moving super fast and everyone's figuring it out. For sure. Yeah, that's it for the updates that I got on my list. Good roundup of the stuff in AI this week. Yeah, a good week. I mean, yeah, between Mary, VO3 having images and Comet, it.

30:36That's probably been the bulk of my feed. But yeah, nice stuff about Mary. I'm excited to mess around with it more. Yeah, I'm really optimistic for the future of AI in Hollywood. This seems like exactly the right step we need. And kudos to Luma also for opening up a Hollywood studio. Yeah, I'm really curious to see what that's gonna look like as well. So yeah, exciting week. And again, if you want to learn more about Moon Valley and Asteria and all that, we've got the two-parter interview with Brynn. So go check that out. The links and everything we talk about as usual at denoisepodcast.com. The Brent episodes have had a ton of comments, you know, on both sides of the fence, which we welcome.

31:09We welcome a debate. So go ahead and engage with those if you haven't seen it. Yeah, but make sure you watch the full episode first because a lot of these comments, I can tell, like, you did not actually watch the video. So watch the video and then leave your comments so they're informed comments. Yes. Yeah. All right. Thanks, everyone. We'll catch you in the next episode.

From the publisher

Moonvalley's Marey AI model officially launches with pro-level features for filmmakers, while Luma AI opens a physical space in Hollywood. This week on Denoised, Addy and Joey break down the latest AI tools reshaping media production, including Veo 3's image-to-video capability, Perplexity's agentic browser Comet, and an array of new video generation models.


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The views and opinions expressed in this podcast are the personal views of the hosts and do not necessarily reflect the views or positions of their respective employers or organizations. This show is independently produced by VP Land without the use of any outside company resources, confidential information, or affiliations.

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