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6 episodes

Drapers Talks

by Drapers · English

ArtsBusinessBusiness NewsFashion & BeautyNews

Welcome to our podcast series Drapers Talks, bringing you insights from fashion retail industry leaders and cutting-edge content from our market-leading live events.

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Drapers Talks podcast: Digital directors debate the state of ecommerce, including Urban Outfitters, Crew Clothing and more

Digital directors from fashion retailers debate what’s working in ecommerce now and what’s next, including omnichannel behavior, product discovery, marketplace growth, crisis lessons, and readiness…

10 Nov 2026 · 1h 1m · 22 chapters

Drapers Talks podcast: Digital leaders from Boden and Commerce on agentic AI, the future of ecomm and new career paths

Digital leaders from Boden and Commerce discuss agentic/LLM-driven shopping, the future of fashion e-commerce, and how brands should prepare (especially via product data, semantic feeds, and…

3 Nov 2026 · 57m · 29 chapters

Tips to scale engagement across multiple audiences

Scaling engagement across multiple audiences for fashion retailers—building real communities, choosing the right channels, and evolving influencer/creator partnerships to drive measurable growth.

25 Aug 2026 · 37m · 22 chapters

Growing social commerce at Represent

Represent’s head of marketing Liam Shannon explains how the brand scales social commerce while staying “authentic,” managing multiple Instagram accounts, using founder-led content, and converting…

18 Aug 2026 · 26m · 15 chapters

How to align social media with the marketing mix

How social media should be positioned within the overall marketing mix, balancing community-building and commercial conversion through organic, paid, and influencer activity; setting KPIs per…

11 Aug 2026 · 32m · 12 chapters

How Topshop builds a social community

How Topshop (and Topman) relaunched by building a social community through product-led storytelling, UGC, platform-specific content, influencer selectivity, and reactive, authentic campaigns.

31 Jul 2026 · 28m · 17 chapters

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