2 Chainz on Biggest Wins & Losses, Million-Dollar Independent Grind & SpaceX Investment

6 Mar 2026 · 1 h 16 min · 36 chapters

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Earn Your Leisure Podcast Episode Notes

Episode Title

2 Chainz on Biggest Wins & Losses, Million-Dollar Independent Grind & SpaceX Investment

Hosts

  • Rashad Bilal
  • Troy Millings

Guest

  • 2 Chainz (Tony)

Episode Overview In this episode, 2 Chainz shares insights from his career in music and entrepreneurship. He discusses his new book, experiences in the music industry, and lessons learned from both successes and failures in business. The conversation dives into the significance of intuition, the Atlanta music scene's influence, and the importance of multiple income streams.

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Key Topics Discussed

Writing and Releasing His Book

  • Title: *The Voice in My Head is God*
  • A reflection on personal growth, intuition, and career achievements.
  • 2 Chainz emphasizes the importance of reflecting on growth and acknowledging success.

The Role of Intuition

  • Intuition as Guidance: 2 Chainz believes that listening to one's internal voice can lead to success.
  • Describes his experiences of following intuition in significant career decisions.

Music Industry Insights

  • Chitlin Circuit: 2 Chainz made his first million by performing in smaller venues before breaking into the mainstream.
  • Record Deal: He discussed buying himself out of a record contract with $100K.
  • Structured his deals strategically, likening them to LeBron James' contract.

Entrepreneurship

  • Business Ventures: Discusses various investments, including a failed dispensary venture and successful investments in companies like SpaceX and Zen Water.
  • Multiple Income Streams: Stresses the importance of diversifying income sources to ensure long-term financial stability.

Personal Growth and Influence

  • Atlanta as the Black Mecca: 2 Chainz highlights the city's role in shaping the careers of many artists and entrepreneurs.
  • Learning from Others: He emphasizes the influence of artists like Lil Wayne on his work ethic and business decisions.

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Lessons and Takeaways

Key Lessons from 2 Chainz's Journey

  • Trust Your Instincts: Believing in and acting on your intuition can lead to better outcomes.
  • Education and Exposure: Background in real estate from his mother's career shaped his mindset towards ownership and investment.
  • Value of Teamwork: Importance of building a competent team before connecting with larger industry entities.
  • Risks and Rewards: Acknowledges that taking risks is essential, but also emphasizes the necessity of learning from mistakes.

Financial Literacy

  • Understanding Deals: Discusses the significance of being educated on contract terms, such as "points" in music deals.
  • Navigating the Industry: Learning how to balance personal ambitions with industry demands is crucial for success.

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Future Plans

  • Upcoming Projects: 2 Chainz teases his next musical project titled *Players Only Live Once* and encourages listeners to check out his book and participate in a sweepstakes for a chance to attend a Hawks game with him.

Conclusion 2 Chainz's journey reflects resilience, strategic decision-making, and the power of community. His experiences serve as valuable lessons for aspiring artists and entrepreneurs alike.

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Call to Action

  • Book Availability: *The Voice in My Head is God* available at major retailers and online.
  • Engagement: Follow 2 Chainz on social media for updates on his projects and initiatives.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

The Journey to Publishing

3:02 to 4:53

2 Chainz discusses the release of his book and its significance.

“When you see something say 23 degrees, you're like, yo, grab my hat.”

Intuition and Success

4:53 to 7:12

2 Chainz explains how listening to intuition has influenced his success.

“I'm just antsy, and I'm excited for people to not only read the book, but to check out the audio book because I'm a great reader.”

Reflecting on Life Experiences

7:12 to 8:30

2 Chainz shares pivotal moments that shaped his understanding of intuition.

“Me listening to the voice when it told me to do certain things led me to a successful place.”

Real Estate and Family Influence

8:30 to 10:46

Discussion on how 2 Chainz's family background influenced his view on real estate.

“My divine guidance has helped me do everything from a large scale to a small scale.”

Taking Risks and Betting on Yourself

10:46 to 14:00

2 Chainz emphasizes the importance of self-investment and risk-taking in his career.

“But when I thought about these stories that I'm talking about in the book, it was something that told me to either do it or don't do it.”

Early Life and Influences

14:00 to 15:10

Learn about 2 Chainz's upbringing and the influence of his environment on his career.

“I don't think I talk about it in my book, but just an extension cord.”

The Leap to Independence

15:10 to 17:20

2 Chainz shares his journey of buying himself out of a record contract and going solo.

“I don't have as much money as I'm not ignorant.”

The Chitlin Circuit Experience

17:20 to 18:50

Discover how 2 Chainz made his first million through the Chitlin circuit.

“the chilling circuit how did that cuz we went to be Tyler Perry and he was saying Like, I mean, he pretty much built his whole career off the Chitlin circuit.”

Investment Strategies on the Road

18:50 to 20:00

2 Chainz discusses his early investments in a tour bus and its benefits.

“I wonder what the voice is telling you then.”

Understanding Points in Contracts

20:00 to 22:00

Learn about music industry points and how they impact an artist's earnings.

“I'm telling him about the Maybach or something he really like at this time like boy You know he trying to tell me you don't need this Maybach I'm telling you like cuz I'm on the road doing a show in st.”
Show all 36 chapters

Navigating Record Deals

22:00 to 25:00

2 Chainz explains his approach to securing record deals and avoiding 360 deals.

“But whatever it was, for my freedom, I really didn't.”

The Role of Labels in Artist Success

25:00 to 27:20

A deep dive into how record labels support artists and the importance of artist initiative.

“Yeah, just one more album, and I'll let you know.”

The Journey to Getting Signed

28:03 to 30:08

Explore the challenges faced in the music industry and the journey to securing a record deal.

“It's not as hard now, but it was so hard to be, first of all, it was so hard to get signed.”

Integrity and Loyalty in Choices

30:08 to 32:29

Discuss the importance of integrity and loyalty when faced with career opportunities.

“You brought up team because I think that's important you got your team here with you today, fam's here with you and then you brought up Jay.”

The Role of Team and Support

32:29 to 35:21

Reflect on the significance of having a support team in the music industry.

“I wondered if I would have did this or wonder did that, but that was one of those situations.”

Diversifying Income Streams

35:21 to 37:29

Learn about the importance of having multiple income streams as an artist.

“Being an entrepreneur is not the easiest thing in the world, too.”

Perception of Failure and Entrepreneurship

37:29 to 39:32

Discuss the realities and perceptions of failure in entrepreneurship and business.

“You gotta be slightly paranoid at all times.”

The Evolution of Atlanta's Music Scene

39:32 to 41:29

Explore how Atlanta became a pivotal city in the evolution of the music industry.

“But I know that somebody can really get some gain just from watching me, just from really like a day and like 24 hours with me.”

Influences from Wayne and Work Ethic

41:29 to 42:00

Learn about the impact of Lil Wayne on work ethic and personal development in music.

The Influence of Wayne and Atlanta's Rise

42:00 to 43:39

Discussion on the impact of Lil Wayne and the Atlanta music scene on success.

“But the Wayne thing is interesting to me.”

Family as a Foundation for Success

43:40 to 45:58

Exploring the role of family in shaping success and personal growth.

“But if you are smart enough to be around one of the goats in real time, bro, you can't take nothing from that, bro.”

Upcoming Music and Creative Process

45:59 to 47:21

Insights into the upcoming music project and the creative process involved.

“I'm just like, okay, you know what I'm saying?”

The Audiobook Experience

47:22 to 50:47

Reflecting on the challenges and experiences of recording an audiobook.

“but it's my best way I'd describe it is white soup red wine no stain living on the edge is that it?”

Partnerships and Collaborations

50:48 to 54:08

Discussing collaborations and relationships with Charlamagne and others.

“It was like you're in the studio all day.”

Youth Sports and Parenting

54:09 to 56:00

Discussing the impact of youth sports on parenting and family life.

“Shadi mentioned watching your kids and be a part of their lives.”

Confidence in Youth Sports

56:00 to 57:00

Discussing the importance of confidence in youth sports and its evolution.

“we're having a podcast with my son with him being because he asked me in this tournament, like the game started getting lit and he didn't warm up, he said, hey are these people coming to watch me play?”

Changing Landscape of College Sports

57:00 to 58:10

Examining the transformation in college sports and NIL deals for athletes.

“So what's your thoughts on, like, how it was before and how it is now?”

The Impact of Big Money in Sports

58:10 to 1:00:30

Exploring the influence of wealthy boosters on college athletics and recruitment.

“do the right investment, who knows what, and they can change their life through NIL money.”

Financial Mistakes in Investments

1:00:30 to 1:02:00

Sharing experiences of bad financial decisions and lessons learned.

“I mean, we have a lot of people that have capital in Atlanta.”

Successful Investments and Ventures

1:02:00 to 1:04:20

Highlighting successful investments and the importance of education.

“And it's been multiple years, so I'm just trying to get that lawsuit handled.”

Investing in Emerging Technologies

1:04:20 to 1:07:20

Discussing investments in companies like SpaceX and their potential.

“I bought the dirt to where ESCO is now I bought the dirt then put a business on the dirt and then turned that into a cash paying business.”

The Business of Music and Collaboration

1:07:20 to 1:09:40

Talking about collaborations in music and the moments of recognition.

“And so I've been with him very early on too.”

Collaboration with Justin Bieber

1:10:00 to 1:11:04

2 Chainz shares his experience of working with Justin Bieber and the story behind his ad-libs.

“He get to that hook, he press the ad-lib button.”

2 Chainz's Versatile Presence

1:11:05 to 1:13:04

Discussion on 2 Chainz's ability to fit into various entertainment and social environments.

“I was thinking about this on the way here today.”

Experiences at Candyland

1:13:05 to 1:14:50

2 Chainz recounts unique moments at his strip club Candyland, including a visit from Shaka Bars.

“I just thought, you know what I'm saying?”

Promoting His Book

1:14:51 to 1:17:28

2 Chainz discusses his new book, the sweepstakes, and what readers can expect.

“And as I have a disclaimer that I put on every platform that I've been on.”
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Transcript

Automatic transcript. May contain errors.

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2:35Rashad Bilal:Ask your doctor about SkyRizzy, the number one dermatologist prescribed biologic in psoriasis. Visit SkyRizzy.com or call 1-866-SKYRizzy to learn more. All right, EYL, we back. Special episode. So we got the good brother 2 Chainz in the building. Tony. Man, I didn't know we was doing this, man. Yeah. You know, I would have came. I would have came. I thought it was just, you know, we got the book coming out. I didn't know we was doing.

3:01Troy Millings:Putting that energy out there. Yeah, yeah, yeah. Still pajama energy. My player partner. Yeah, man, player partner. Nah, man. It's cold. It's cold. It's cold. We're in New York. so I could just paint the picture for the internet those who are watching we're in New York I think the low in his teens the highs in his upper 20s or something I'm from Atlanta if y 'all don't know I'm from the south so it's extremely cold to me and then when you have a fit like this it's not too many places you can wear it That's a fact. Yeah, you got to get that. When you see something say 23 degrees, you're like, yo, grab my hat.

3:49Troy Millings:Grab the hat too. And the fur boots.

3:512 Chainz:Can't remember, let's pan out so we can see the boots. Yeah, yeah, yeah. Boots. We got to get the boots. Can we see? All right, let's, yeah, okay. Boots. Yeah, that's the shot.

3:58Rashad Bilal:Boots. Well, first and foremost, congratulations, my brother. Thank you. We got the book. This is The Voice in My Head is God. So we going to talk about this. I'm glad to see it come to fruition because you did InvestFest for us last year. Thank you for doing that. Absolutely. And I was talking to Tech, your manager, about the book last year, last summer. So I know how long these book cycles work. So to see it come to fruition now, how does this make you feel?

4:30Troy Millings:Just eager, you know. It feels like an album, even a rollout. What I'm doing, different podcasts, different interviews, you know, the subjects that I'm touching on. may be new to a fan of mine. Some of the material in the book I haven't discussed in music or in interviews, but just the release, knowing that it's here. I'm just antsy, and I'm excited for people to not only read the book, but to check out the audio book because I'm a great reader. You read it. Yeah. I read it. That's hard. And then I also added production, like a score to it, right? So when I'm reading these certain scenes, you're able to feel the actual scene.

5:18Troy Millings:It's very cinematic because I have the sound effects of what's going on during the different scenes. So I'm excited about the audio book, but it's a good read.

5:312 Chainz:Yeah, I saw the clip dropped earlier with the cartoon of you at the All-Star game. I thought this is dope. This is exactly what it should be. I wonder as you went into this process. Obviously you put out Al's before you compared it to the rollout What was it like or why was it necessary to put out literature at this point? Right like we know the legendary music career by literature right now I

5:57Troy Millings:I said this previously, but I think growth without reflection is just noise Just keep growing so you have to for me this book is about me reflecting it's about me giving myself grace acknowledging my longevity acknowledging the things that I did that I did right

6:26Troy Millings:it's not so much about me pivoting away from anything it's just about me being more intent in this stage of my career, me putting out musical compositions, me even putting out a short film. So literature was another creative risk that I wanted to take to express myself. But to also, I look at it like my way of giving back to my community, right? Because, hear me out, this voice in my head is God. It's a real thing to me, to me personally. It's the reason why I'm sitting right here where I am now. I feel like my consciousness led to my success. Me listening to the voice when it told me to do certain things led me to a successful place.

7:18Troy Millings:So this is a book that I could not have wrote this book when I was 20 or a teenager. I had to truly go through different experiences. I had to win enough to get the wisdom, and I had to lose some. You know what I mean? So this book is, it humanizes me and I'm excited to put some literature out so people can really see how I think and why I move the way I move.

7:41Rashad Bilal:I heard that before. Somebody said that your intuition is God's, is God whispering to you. Man. Like, so I'm assuming that's. We on the same. That's it, bro.

7:50Troy Millings:That's, that's, I mean, we could, I don't want to end it right here, but we could. We could. I've really been, I've been on that. I've been using my intuition as sort of a navigational tool for a very long time. And I look at intuition like a sixth sense. I look at it like once you really tap into this and believe, because you're listening to something that can't nobody else hear. It's trying to warn you about something that you can't see. It's a lot of what ifs and what and And question marks So the average person don't got time to sit back and even Deal with that inner monologue Or that divine guidance As I like to call it I'm here to tell you that My divine guidance Has Helped me Make business decisions

8:56Troy Millings:properties in certain locations. My divine guidance has helped me do everything from a large scale to a small scale. So this book is like something I'm giving back to my community on trying to trying to motivate them to to tap in and to listen to what they have inside of them.

9:212 Chainz:intuition setting in like steve's vision when you said that's what we think yeah was there a moment or a series of moments when it came to you like yo this is god talking he's using me right giving me the footsteps that i just got to follow the path or was it like a specific moment in time when you're like yo this there's something happening here right like because you said you couldn't have done it in your early 20s you couldn't have done your 30s it had to be in this moment yeah was it compounding or was it just like a specific time so you know they came to me

9:56Troy Millings:would you like to write a book at that moment when they approached me about writing a book i have so many

10:10Troy Millings:levels and different ideas that I thought I could tap into. I see artists do autobiographies all the time, so I didn't want to do what I see a lot of people were doing. So when it came about this book, I started thinking about a lot of my journey, a lot of stuff that I've been through, and all of it kind of funneled back to this boy saying, man, something told me don't even go over there or something told me to go over there. And so it was something that I was not aware of early on. But when I thought about these stories that I'm talking about in the book, it was something that told me to either do it or don't do it.

10:57Troy Millings:And when I look at the outcome, I gathered all the data, my personal day and I realized that when I listen to this voice and the voice comes to me out of love because that's what God is it's a blessing from within and all I gotta do is be patient and wait to see what that is and so then it became time to glue all that together like how does this add value to this and how does this make sense and that was kind of the fun part for me too because it was just like I don't know man For this right here, I think I'm being very vulnerable, but at the same time, it's therapeutic for me because I'm able to get out some of these stories that I have been having bottled up, but I'm also able to discuss with my fans, new fans, old fans, whoever that is into reading or into intuition.

11:51Troy Millings:What this has done for me? I really believe like this is a superpower. I can really I can really feel eyes I can feel when somebody looking at me from down and I can really like I think women are Superheroes. These are just some chapters that I'm ringing off off the top of my head That's in the book. All this stuff is very relative to what I have going on in my life

12:10Rashad Bilal:So some experts some excerpts from the book. Um, your mom was a loan officer Yeah, right state real estate loan officer. So how did that exposure to real estate early kind of shape your mindset on owning real estate? I know real estate. Yeah. Yeah.

12:29Troy Millings:I mean, you know, at that time it's. I mean, it just lets you know what you're around. Like my mama did real estate. My daddy hustled. I did both. I did both. It was almost like it was hereditary. Right. My mom, I did. I did both. I did both. It's just like I think you kind of do what you're around or what you see. Follow the footsteps. Yeah, like my mama not necessarily taking me to work every day, but she come home with them big old big manila folders, the big long manila folders with the yellow stuff marked on, you know, separating the paperwork. And this is long paperwork, long paperwork, you know, and I hear appraisals and I hear, you know, certain words.

13:08Troy Millings:I've been hearing a long time about properties and and she's from an area where they manipulate a lot of the paperwork. You know, people she later told me that in order to get this one job, because, you know, I'm writing this short film, Red Clay. And it's about my life as well. Nonfiction. But, you know, I was having these questions about like I remember staying in these apartments like my like most of my life. And then all of a sudden we just got a house. And I never knew why. I said, Mom, how do we get the house? And she said that in order to get this when she got hired at this real estate company, they made her get the house.

13:44Troy Millings:That was like they she had to get the house so they can work a move and take some money off the property. So I'm like, because, you know, we didn't have power. It was it just almost didn't make sense. We had a house, but sometimes like this long extension cord going to the neighbor's house in the back, like a long down here. Very embarrassing. Very, very embarrassing. Nothing cool to even talk. I don't think I talk about it in my book, but just an extension cord. And but we had a house, you know what I mean? And, yeah, so early on, it was a lot of manipulation in real estate. And then my dad, like I said, was a hustler.

14:19Troy Millings:So I think just being in that environment, like really the cliche product of your environment.

14:252 Chainz:Yeah, you talk about betting on yourself inside the book as well. We knew Duffel Bag Boy, but before that it was the shoebox mattress kings, right? So talk about the idea of buying yourself out of your record contract, having that$100 ,000, and saying, look, I'm going to listen to this voice again and I'm going to better myself and see where it takes me.

14:44Troy Millings:I was just about to say something told me to do that, though. Something told me that it was time for me to become my own entity, my own person, my own. I feel like everything happens for a reason. So before I got to where I was, I think the courses that I went through, because I can get in any room and I'll learn from anybody. I'm not someone that feels like I know all the information and I'm not somebody that feels like I can't learn from somebody that is beneath me. I don't have as much money as I'm not ignorant. I think you can learn from a smoker. I think you can learn from somebody that is a janitor.

15:23Troy Millings:I don't look at people. So, you know, for the most part, that situation, something, a voice told me that it was time for me to move on, move on with my life and see what else. And that's another situation of me living a sit leaving a situation that's right here in front of me It's pretty cool. It's not I mean It's not moving as fast as I wanted to but it's something telling me like leave this situation I got something better for you around the corner. I can't see around the corner, but I just have to Take that and believe it. Well, what stage of the career is this at? Well, this is when I'm leaving The stage you to my when I became a solo artist when I left when I became a solo artist I I literally woke up one day.

16:04Troy Millings:It wasn't like a bunch of like I'm considering doing this I really woke up one day and made a phone call. Wow. He said I don't want to do this. I want to be by myself and I'm here.

16:15Rashad Bilal:So you're hunting that the story of a hundred thousand you literally took a hundred thousand dollars to the record.

16:19Troy Millings:So now so I Was with The previous company and they told me because at this at this point in my career, I'm not even really like contract savvy I know I've been in this situation for it seems like a long time but I don't know how long a long time is contractually they're just telling me that in order for me to get out this deal they're just telling me before even lawyers get involved I mean it's gonna be I don't know if he was trying to run me off scare me or what I was trying to do but it was like you know you give me a hundred thousand and some points or whatever you can get out this situation but at this time I had been doing shows in the circuit in the chilling circuit and I had about around that much and I was willing to go to zero because I could already see dates on my calendar where I was gonna run the money back up anyway I could literally it used to be a time where I can literally like count how much revenue I was making them much for the chilling circuit I was doing those

17:22Rashad Bilal:the chilling circuit how did that cuz we went to be Tyler Perry and he was saying Like, I mean, he pretty much built his whole career off the Chitlin circuit. So, we don't really hear too much of that terminology.

17:31Troy Millings:I'm telling you, man, it's a rich, bro. It's a rich folks down there, man. And when we say the Chitlin circuit, we mean the lower south. Memphis, Alabama. The Carolinas. The little, you can literally get in your car and live on a road in those areas. And they'll show you so much love and respect, man. And I made my first million in the Chitlin circuit. Not when I became, not when I signed. I was already I had a house and everything when I signed my deal but it was just me getting in that van and Going to certain places To man, I remember showing me I remember I had a show in Memphis No, I'm sorry.

18:10Troy Millings:I remember going to Memphis and having three shows in one night Like a show here having legal here do a show didn't happen during after party and then driving back to Atlanta with all this You know the back I just you know and was that was that physical CDs time to this is running time just starting to get on I'm like I had a song called boo was getting on the radio okay spend it when spending on the radio so I'm not sure if it was CDs I think we might have been fading out from CDs but when that stuff started happening because spendy came out before I got the deal to like Ryan Ryan get that song right there so yeah and so I had um pretty much set a lot of the stuff that I had like my mom had her career I bought my mom house before I bought mine because I'm having that like no saying that black people mentality like anything go wrong I always shoot my mama house you know I'm saying she so I did that and it just took me a lot of getting in different rooms to guys is just pay everything cash pay it all off just just you know had to rewire the way I was thinking.

19:202 Chainz:You make the first million, right? I wonder what the voice is telling you then. It's telling me to buy some cars. It's telling me to buy a Rolls Royce. It's like, man. Again, sometimes you got to go through things to learn them. So this is like you're in the trailer circuit, you make the million. It's like, let me go spend it?

19:38Troy Millings:No, so what I did was, this is what I did. I'm going to keep it clean. I was going to, oh, man, it just hit me. I was going to buy a Maybach, right? This is the God honest truth. I was gonna buy Maybach and I was in st. Louis for some reason and And this boy, I don't know why my mind is remembering this right now But I was around Nelly for something bro, and now you remember this and I think I'm telling him about the Maybach or something he really like at this time like boy You know he trying to tell me you don't need this Maybach I'm telling you like cuz I'm on the road doing a show in st. Louis when he is telling me this And he said he suggested like a tour bus Get something like that and I list I told you I listen to any I listen right mm-hmm I listen bro, and I act like I didn't I wasn't listening to him like my forget this maybach I'm telling you that car he's like get a bus so i went and i i found a bus and put a studio on it and they got bunks you know i'm saying the whole thing and um i started hitting the road on my tour bus this before i got my record deal and uh yeah man i end up investing my money into something like that that was like an investment because like i got my money out of it through traveling it happened bunks on there.

Read the full transcript

21:02Troy Millings:Sometimes I didn't have to get rooms for everyone. And then it had a kitchen on there. It had a stove, like a hot plate on there. I brought a chef with me so I was able to save some of my money from eating out and able to feed the crew. And also, it had a studio on there. I was able to work. So it was really like a mobile home. That was one of the things I did when I first got some money. I bought a bus.

21:26Rashad Bilal:You mentioned when you brought yourself out of the contract as far as points. We hear about points all the time. Can you explain what points are for the layman?

21:34Troy Millings:I cannot explain. I can't explain, but I cannot explain it without saying a couple times. It's... Like a percentage? It's a percentage. Yeah, that's a great way to put it. It's a percentage. But it's not like 1 % of 100. So it's not like that, but it's a percentage of a project. Because if it was only 1 % of 100, we would just be like, that's nothing. But I did have to give up a point project for I think the first three albums or something. But whatever it was, for my freedom, I really didn't. It was worth it. Yeah, it was worth it, man. And like, I'm telling you, when you listen to that voice, everything ain't gonna work itself.

22:12Troy Millings:Everything gonna be alright. It came back tenfold, man. Everything came back tenfold.

22:172 Chainz:You were, obviously, you bet on yourself. You win. But then people were coming back to you, right? Now labels are talking to you at the time. I think this is like 360 deals become a thing. you again listen to the voice talk about that and saying like yo i see what people are doing

22:33Troy Millings:i'm not doing that yeah how it works out in your advantage well um 360s came became very popular um i don't know man we'll say maybe a little bit over 10 years ago it was introduced i think leor introduced i'm not sure i think we are yeah but basically what it what a 360 is is that artists who make money outside of their music like when i say make money they have deals outside their music that the label is looped into it and i think it's maybe 20 or something like that or something like that they're looped into that deal so basically what the label is saying and i totally get it i understand the label you know i'm saying blows you up you get the popping pepsi call you i want you to do this pepsi commercial and then the label like bro i piped you up you don't give I totally get that.

23:21Troy Millings:But when I went to go get my deal, I had so much leverage that I was merely trying to find a label that could help me internationally. Like I needed like, like by the time I got my record deal, y 'all, this is on everything I love. By the time I got my record deal, I had already done a show in Idaho and South Dakota. I had already been to places like that. Independently. Yeah. On my own. I already like been to Idaho. I'm to my, I'm like looking for potatoes to eat. You know what I'm saying? I'm cultured bro I go to Maine I go to Maine What I'm looking for Lobster I'm looking for lobster I'm looking for lobster When I go to Philly Cheese Oh man look So that's what I'm doing I'm doing this on my own I'm going to places Man as soon as I'm landing Where the cheese You know what I'm saying I'm going to these places So when I go do the meeting I'm like man I want to be an international I want to be known You know All over the world 2 Chainz Dos Cadenias And So So a couple of labels weren't trying to even let me get to that point of explaining.

24:25Troy Millings:They just was like, this is what it is. You know, but we're here now. So that was my first run with like Def Jam. My first solo deal with Def Jam was probably like, it felt like something LeBron would do or Rich Paul would do. You know, it felt that way. I had like, I had a four album deal, which is like everybody be having like six, five albums. I had like a four album deal. No 360. Then after that, I would just sign for one album. I don't know. Let me think about it. You know what I'm saying? Just on some rich parts. One-year extension. Yeah, just one more album, and I'll let you know. I'm independent now, but I remember I was going to be independent five, six years ago, then the pandemic hit.

25:12Troy Millings:And then I started getting in line. I was like, this is scary. Yes, yes, yes. Yes, I'm signing, man. For sure I'm signing. What's wrong with y 'all? You crazy? Yeah, you know what I'm saying? The leverage started kind of switching when that pandemic hit. Shoot. But yeah, man.

25:28Rashad Bilal:You said something. You said the record label is like creatine. They add bulk, but they don't create muscle. That's interesting. I be saying some stuff. I be saying some stuff.

25:39Troy Millings:I be saying some stuff. Check GPT, get that stuff for me, man. You know what I'm saying? I be saying some fly shit, man. and then I'll be putting in stuff to let you know like I'm kind of hip and I kind of be knowing like the fitness type yeah like you tapped in I know what tries and buys are you know that's a good bar though so like explain that I think you need your own internal team before you plug up to the big machine that's basically what I'm saying in so many words I think you get a lot of the details and the stuff that you love as an artist from your internal team the other the bigger label as we all know as people like to call the bank and all that they're there to obviously they hope you win but if you don't they got something they got more things up the pipeline so it's like look at it like this right look at it like this a lawyer they have a hundred cases then you get in trouble and you're the one person and then you think the lawyer only doing something for you you know I'm saying and so that's the same thing that somebody might think the label only doing the label got so you have to take in this you got to call your you got to get involved in your own you got to get involved with your with the same thing with music like they got all these artists going on let me and so not to say that I'm calling the label but I got a team that I can funnel my frustration disgruntles Happiness whatever too And they can plug up to the machine And then I think that's how everything Just kind of connects and runs smoothly

27:17Rashad Bilal:Well that's what I wanted to get at too Because correct me if I'm wrong That's how I look at it as far as I think a lot of people make the mistake Of thinking that the label's going to do everything for them You still got to get yourself high You still got to do the street work And even for us Whatever we do with different corporations That just helps amplify it But it's up to us to make the Instagram posts To run around, to make the relationships like if we just relying on somebody else to do it for us even though that they have multi million billion dollar you know arms at their disposal you can't just sit back and say okay i'm signed to a label now like but that's what a partnership is right that's what it should be

27:53Troy Millings:that yeah i think that's what it should be i think everybody should do their part and then everything works you know like it should that's what a partnership should be i think we get confused

28:032 Chainz:because we grew up in the era where like we hear somebody got signed and that's the celebration

28:08Troy Millings:Yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, but it was because, listen, it was so hard to do that once upon a time. True. It's not as hard now, but it was so hard to be, first of all, it was so hard to get signed. Then it was so hard to even know a person that knew a person that was signed. It used to be, the degrees is closer now. I used to be like, when I'm coming up, I'm coming up in Atlanta, and we got artists like, at this time, maybe Kilo and Sammy Sam. I don't even know nobody that know nobody. You know what I'm saying? It's like that. And it's the same thing with, especially in the South, with my friend Dollar, who I was in Player Circle with.

28:53Troy Millings:He put me on Wu-Tang and even Jay. and he would be like man you know i'm saying but it's like when when people fans see see people like me now and i'd be like yo i'm it's just me you know i'm saying i i remember being a fan of people watching them on tv never seeing them in person until i became me but just watching them on tv wondering how this happened you know you hear these wu-tang stories now but i don't know i'm just looking at i'm just looking at these i'm just looking at people i don't you know what it is as when you out here you don't understand it's a budget you don't understand it's a stylist it's a you know somebody has scouted for this location this car is you know we just you know we like the lifestyle you know what i mean and so early on somebody got a record deal we automatically assumed one that they were rich and two um it was just like not the easiest thing to get and even when i got a record deal i don't know when it happens to you i guess it's different i feel like i put the work in but now i feel like a lot of people get records the record deal based off different things not just music it was like it was like getting drafted

30:07Rashad Bilal:getting a record okay right like right okay the percentage probably like i ain't look at it i ain't look at it like that i ain't look at it like that i ain't look at it like that yeah because i

30:18Troy Millings:just believed in myself but I guess when you look at like that like like that percentage is so low yeah out of if you if you think about like college the people that this are you think about people that go to college become a student-athlete didn't get you know and play for it is very a very very small

30:362 Chainz:number so if you even put it in that perspective when double XL would have the draft class you'd be the top you know I'm saying it'd be the top 10 or top 12 people make it out of the class then you go back and look at some of those classes like yo damn they were pretty spot on yeah yeah lottery pick yeah people that wasn't

30:52Troy Millings:on it yeah okay if you look at the double excel that's damn near like the mcdonald's all-american yeah exactly because that's like a i think they say the mcdonald's all-american i think 80 percent of those kids go to the league yeah that's the best you almost like when you right there on that court you're almost knowing like i'm gonna be there in a couple years so they're actually making a

31:092 Chainz:documentary about it for real yeah it's the mcdonald's all-american and it's following the the history of it and how it evolved to being the number one place to find the next NBA talent. You brought up team because I think that's important you got your team here with you today, fam's here with you and then you brought up Jay. There's a couple of things here that are important because there's a story here that you talk about having an opportunity to potentially sign with Jay but realizing that you might have to leave some of the team behind you to do it and choosing not to do it. So it talks about integrity and talks about loyalty.

31:42Was

31:432 Chainz:this the voice in the head that spoke to you at this moment and people ask me

31:46Troy Millings:that all times a good question oh this was before I got my record deal was it before 2012 I don't think I was that tapped in back there I think this is something that I probably acquired

32:07Troy Millings:2016 2017 and beyond I think I probably had a voice I just don't think I maybe listen to it as much as I listen to it now. That situation, along with just growing up, a lot of situations, sometimes I wonder what would have, you know, I had situations like that. I think about go back to sixth or seventh grade. I wondered if I would have did this or wonder did that, but that was one of those situations. But at the same time, I think my moral compass is is in a position to where I wouldn't leave nobody behind that I'm really rocking with you know what I'm saying in any situation so this was a situation where I'm rocking with someone who's fully supported me believing in me and I feel like this person put me where I could be recognized by some of the higher arcs so I just wanted him wanted my guy to be a part of whatever it was about to go to, what I thought was about to happen.

33:10Troy Millings:And it didn't, and everything still worked out. We still, everybody still, Al McAvoy is still cool.

33:15Rashad Bilal:So that was Rockefeller?

33:16Troy Millings:It wasn't Rockefeller. It was a situation where I got a call from J.D. one day. Man, forgive me, y 'all. I know y 'all are tired of it. I don't even want to keep going into this. But I had to get a call one day from J.D. J.D. saying, hold on, he put me on the phone with J. and it was all of them and they was just saying like but at this particular time was when I was telling you about having leverage I was still independent I'm doing these shows I'm moving around and um they just simply invited me to a meeting and I wanted to bring someone with me and they were saying you don't have to bring this person now this person is tech but tech was a dj his name was DJ Techniques and I tell the story a lot too I think a lot of DJs are bigger than just being a DJ they do more than just DJ right they they have a mindset they have a personality they they create they do different things so if you think about DJ drummer we know I mean this guy signed Uzi if you think about Khaled you know what I'm saying and so when I at this particular time, I didn't realize how much the word DJ could maybe pigeonhole or hold you back, son.

34:37Troy Millings:I'm just saying, man, man, my dog, DJ Technique, they like, I think JD like, bro, you don't need your DJ. You know what I'm saying? When I look at retrospect, I'm looking at me like, man, I probably sounded crazy because I'm like, man, I got a brain. DJ says, they're like, man, what the hell are you talking about? You're not about to do no show? You know what I'm saying? So we probably would just, it's probably just, man, the communication just was off. You know what I'm saying? I'm partially excited because I'm getting these kind of calls every day. They excited to work with me. And here I am talking about somebody that believed in me, but he got this.

35:11Troy Millings:So I remember after that conversation, I told him, man, you got to lose that DJ night.

35:16Rashad Bilal:You ain't DJ tech no more.

35:17Troy Millings:You just tech, man. You got to get that out of there.

35:21Rashad Bilal:At what point, because you got a lot of businesses, the restaurant, Escobar Lounge, you do real estate you know at what point did you say I gotta diversify I can't just be artists or was that always part of the game plan from day one was to just use rap as a way to get your foot in the door but not to just only

35:41Troy Millings:focus on music yeah I think the mentality for me was always to have multiple strings of income off the off the rip off the rip I you know anything could happen and then with the restaurant space once i understood

36:03Troy Millings:what consistent passive income could be then it just changed my life on how i kind of started

36:10Rashad Bilal:putting pieces on the board because you had a lot i forget the line but it was on the larry june album you and larry june he was like the business something like along the lines of like having businesses save me like and I mean like if I had my businesses like so like that's important because a lot of times when you fly high you only focus on one thing you don't think it's never gonna slow down nothing's never gonna change

36:30Troy Millings:in there yeah my bad I've had that thinking I've I'm sitting out with bankers and but man look man I don't yeah I don't about to be doing this I ain't gonna have to do this but you know and then it's the same thing man Businesses, they go through a roller coaster, too, with the ups and downs, man. That's a fact. Being an entrepreneur is not the easiest thing in the world, too. That's a fact. You have to, man, you know, sometimes you get paid last, if at all. That's a fact. You know? And so I have businesses that struggle. But I'm just a firm believer about just things that I'm involved in and passionate about.

37:08Troy Millings:And I believe in a cycle of it just— nothing just being great all the damn time. Once you get that out of your head, you can navigate life differently in a better way for me. So I understand, like, I look around the club, be cracking, I be like, yeah, it ain't gonna be like this forever. You know what I'm saying? I get it. You gotta be slightly paranoid at all times. Every, you say slightly? Man, you crazy. You better be paranoid. You have to be paranoid. That's a fact. You gotta be paranoid.

37:432 Chainz:I want to apologize in advance. I don't know how we went this far without giving you a huge thank you for shouting us out in the record. I did. I heard Rashawn and Troy talk about the tax levy. You know what I'm saying? So, I mean, it talks about being in the know. It talks about the importance of financial education in the moment that we're in. Talk about how you're viewing it from your landscape. Obviously, we've been to the restaurants, but you've seen a lot of your counterparts now getting into the space. That's right, man. And you've been here. So what is that like for you?

38:14Troy Millings:Yeah, I already knew this. I already knew. I'm not lame, so I don't do lame stuff. So I already know that somebody can really look at what I'm doing and get some game from me and get something from me. And I also know that I ain't know somebody to be like, oh, man, the only reason they did that because of me or the reason they got that because they just this is my personality and I like that. But as I look around, it's starting in my city alone and how I mean, it was already a black city. But man, so many people that do what I do on so many great things and pieces of property. And as we all know and have heard a thousand times, you can't buy no more land.

38:51Troy Millings:I mean, we're not you can buy more, but they're not going to make any more land. And so, you know, I ain't lame. I ain't done no lame stuff. Like I make investing look cool. I make a lot of stuff that people might not be comfortable with. I make it look cool because it's just really me. You know what I'm saying? I'm so covered in my skin. I know like, I don't know, man. I just know like I listen a lot. I listen more than I talk over the years, and I've been in the rooms. And so I've seen the ones that do a lot of talking. I see them, too. They come across my timeline. But I know that somebody can really get some gain just from watching me, just from really like a day and like 24 hours with me.

39:42Troy Millings:I know somebody can learn something.

39:44Rashad Bilal:How big is Atlanta in your development? Because it's like for us coming to Atlanta, it is the mecca of black business, black entrepreneurship. And I think that that even plays a part as far as like the musicians. I think it's more of an entrepreneurial spirit from the beginning because the city of Atlanta kind of cultivates and supports black entrepreneurship. That's my opinion. What's your thoughts on that?

40:09Troy Millings:We we piggyback off each other. I think it's a it's a it's a great city to network. Everybody's one phone call away. One DM away. you can cut the ribbon on a business at 6 o 'clock man we can send out a few calls and the mayor will be there like the mayor will pull up his crew we can call him we can call our mayor you know like my mayor listened to the same album he heard me give y 'all a shout out too you see what I'm saying so our city is different in the fact that man it's so many contributing factors to the success in Atlanta man and a lot of it being black people in high places

41:04Rashad Bilal:and to follow up on that Atlanta you were kind of at the forefront of the music changing you saw the music change New York had it and then you saw around the time yeah era that's when it changed and Atlanta took the torch you saw that coming or you just kind of like was just in it and it just happened like organically i saw it coming because

41:29Troy Millings:it was becoming more and more consistent with atlanta having records that got out of atlanta that pat that got out of magic city you know sometimes we had records that just stayed locally but it became a time that anything we did people were gravitating to it and I I come to New York and I hear something like I can't believe they playing it because we it was a time when music was very regional but then I remember you know coming to New York and hearing Atlanta music I remember hearing it a lot when it first you know started happening a lot and that's when you know it's like your time because everybody's kind of receptive to what you're doing yeah I think it was

42:132 Chainz:Yes, Atlanta, but at that early 2000s, it's a Southern movement. It's Wayne. Obviously, it's you. It's Tip. It's Jeezy. Gucci. It was just a whole thing, right? But the Wayne thing is interesting to me. Obviously, this is a good friend of yours. There's been a lot of Wayne talk over the past couple weeks. He's on record as one of my favorite MCs of all time. I probably got in my top five. We used to argue about Wayne the tip all the time Being around him taught you a lot, right? You speak about learning what work ethic is Talk about how that shaped your career from that point on and to where you got now

42:54Troy Millings:I'm someone that learns in any room that I'm in I was on tour with with bro and Just really kind of watch how he move and how convenience was that that kind of at the forefront of the success, the convenience of I just told y 'all man the bus, everything I just described y 'all the bus with the studio, the ship, I got all that for him everything that I just described y 'all I just got it from watching him everything, that I just got it from watching him I just did this is what you do I guess and I did it it's like somebody's not hiding the secrets to success he's not someone that's hiding And if you pick up on it, I mean, he's not like take you to the water and make you drink it either.

43:42Troy Millings:But if you are smart enough to be around one of the goats in real time, bro, you can't take nothing from that, bro.

43:512 Chainz:I feel like there's not many people that he has the best music relationship with. I feel like you have a music relationship with him and a friendship with him that's very unique and has been cultivated. Obviously, y 'all put out the joint album. So how are you taking in all the talk around him these days? I love him, man.

44:10Troy Millings:Can't nobody say nothing. Do anything to change how I feel about him. I love him deep down inside. I love the man. Dwayne Carter. That's my guy.

44:24Rashad Bilal:Family. That's something that, you know, you obviously got the podcast with your son. Yeah. You brought your kids here today. your wife how has that played a part in your success because I just saw something with Amon Shumfer saying like a lot of the NBA players go broke because they start having kids, multiple baby moms that's like a thing, broken families that's a dynamic that has taken down a lot of men we see it now even all over how has your family played a part in your success played a

45:00Troy Millings:big part of my success man You got to, my co-star is, she plays a great leading role in the household. My kids, beautiful and smart. And I'm someone that's very involved and want to be. That's the main thing. I want to be at the recital or at the game or at whatever. I'll be wanting to be there. It's interesting seeing something that has your DNA grow up. And I've been able to watch it up close. And I'm sure watching it from afar, it's pretty amazing, too. I'm sure if you don't see your kids for a couple months and you see them, I'm sure that could be pretty amazing, too. I'm not going to knock that.

45:56Troy Millings:But when I don't see mine for a couple weeks and come back I'm just like, okay, you know what I'm saying? Like, whatever it is, it just gives me a great feeling, man. I don't know. I just feel like that was my way. I think that was in my cars to have a family, stay grounded, you know. I think I'm not – I matured very early, man. I was outside very early. I had sex very early. I sold drugs very early. I stole cars very early. I just did a lot of things very early. So by the time I got to an age where people started doing some of those things, I was already maturing as an adult.

46:41Rashad Bilal:And we're getting to see artists mature too because it's like we see you and your family. We see T.I., his family. We see Jay. Like when we first started to listen to music, it wasn't too much of that. It was everybody was young. Everybody was just doing whatever they was doing. So now it is changing because it's like the music is maturing because the artists are maturing.

47:03Troy Millings:Yeah, the music, man. I can't wait to put out my next project, man. Some fly shit, man. This project, my next project is with Static Selector, but it's produced by Static Selector. I've been talking about it, but I got 1 ,500 and rants doing production on top of his. And I just revamped the whole project. It's called Players Only Live Once. but it's my best way I'd describe it is white soup red wine no stain living on the edge is that it? is that crazy? no margin for it I'm talking about no margin for it white everywhere only serving red I'm just trying to put you down that's what this feels like that I'm putting out So I'm excited about it.

47:55Troy Millings:But right now I'm doing a book tour and this is my first book and it's my first time being an author. It won't be my last, but it was a lengthy process. I learned a lot about the book space and I learned a lot about myself while creating it. but this music that I have put together and it's ready it's getting mixed I'm done with it it's like it's some playoff stuff but it's like it acts it acts as age is what I'm trying to tell you that's what I'm going back to that it acts as age you know you know what I'm saying it's it's pinky and let me get a t-t-t-t-t-t I might add that to it that's one of them trying to make an announcement man yeah earn your lead we moving to africa wherever the hell y 'all be at so it's like one of them things bacharac glasses um bacharac glasses for real for real boy hey boy i'm finna go to the studio tonight but we doing bacharac glasses tonight boy come on man it is you uh

49:012 Chainz:you talked about the book process we are fresh of going through that process it's interesting because you did the audio book we also did the audio book what was that like for you being in the studio obviously you are a recording artist right a slash hyphen that you're going to be a new york times bestseller um after the book comes out but what what was that like during that doing the engineering of you actually having to dictate and pronunciate like how was that for you i'm fine i'm fine and i listened and i listened i listened to audiobooks okay so i've listened to like the

49:36Troy Millings:stale ones and I've listened to some that had a little affliction and so when I'm reading the stories I'm already knowing I'm down to changing the voice on some of that shit I'm down to he said she I'm doing all that with it you know I'm saying and like I said I I'm one of them kids I used to raise my hand when I'm trying to read out loud yeah I don't read the word I don't read the word before I done got to it. So I'm reading and then looking up at y 'all while, you know what I'm saying? I'm doing that up there. I'm doing that one up there very early. Look for the big words first. Yeah, yeah, yeah.

50:11Troy Millings:I'm going, yeah, yeah. So I'm doing that. So, you know, I wanted to do that. And then first of all, listening to myself, listening to the audio book back, it's like, damn, it's funny. Because I don't realize I talk like that. I don't realize I have an accent. I don't realize any of that stuff. But listening to the book is like, damn, but you got some words you need to work on. you might not be Stephen A. But I'm genuine man. I'm me, I'm transparent. I'm very vulnerable in this. And this is a very like introspective piece of work, man, from me. I think people would be very surprised.

50:44Rashad Bilal:And talk about, and reading a book is difficult because we actually read it. I didn't like the way that I sounded. So I actually had a professional come and do it over for my part for real because i listen to audiobooks too so i didn't like the way i sounded and i felt like it wasn't the best so i know firsthand how difficult well it was easy to you but for me it was difficult yeah yeah yeah you know i'm reading i'm reading i don't know i was probably i probably

51:12Troy Millings:read four chapters a night until it was done right but they got to set up they got to set up in my personal space my personal studio space so I was comfortable I'm having probably got on slides or something and and I got the mic set up and it was just like reading out loud and I don't know I don't know I mean you know obviously after you get to reading so long your energy could fall off so they they have someone letting you know about maintaining the energy but I don't know I think it was it was very important for me to to do read mine personally it was

51:462 Chainz:It's one of those things. It was like you're in the studio all day. I think being in education helped me do it because I'm used to reading to kids. Okay. And so I remember it's the first time I ever sat down in front of a classroom. The kids were untying my shoes. They were punching my leg. And I'm just like how do I now focus on these words? I got to show it to them. And then all of that prepared you for the moment of now getting in that studio. The toughest part is when somebody's in your ear like you missed the on that last sentence.

52:14Troy Millings:wait wait go back you didn't say uh wait wait go back go back yeah and uh man it could get like I said it got a little lengthy but when I was knocking three or four chapters out of night and still recording some music

52:31Rashad Bilal:and you work with our friend Charlamagne yeah Black Privilege talk about that how'd that relationship come about man

52:38Troy Millings:I'm gonna be truthful man I was working on this book and all I know is Charlamagne capped his way in there sometimes but all I can tell Charlamagne is mental health this sounds like it I think he's just smart man he know I'm a winner you know what I'm saying when I put something into the universe most of the time it's successful it was nothing me and him sat down and even talked about I looked up I seen his name on something I was like okay but you also helped him out with crystals you want to talk about that Yeah, he has a few crystals, I think. Well, I know down in South Carolina where he's from.

53:17Troy Millings:And I know the owner of all the crystals at Baltimore. He's a friend of mine. And, you know, I be having my hands in a little something. And Charlemagne was interested in that that I had my hand in. So I introduced him to this cool guy named Jonathan. And they built their own rapport. And he opened up, I think he opened up more than one. Yeah, I think he got people. He's doing his thing, so. At times I want to ask for a royalty rate. That be that black. That be that black, don't it? Man, you open. Some, shoot me, son. That be that black. You can't just let some of that. That's the black effect right there.

54:02Troy Millings:Black effect. That's the black effect, man. You going to shoot me, son? The new black tax. Yeah, man. But it worked out for him.

54:112 Chainz:Obviously, you've been successful. Shadi mentioned watching your kids and be a part of their lives. I mean, you got one of the top young basketball players in the country, man. For a guy whose love was basketball, what is that like? Like watching him be like. Be way better than me. I didn't want to say be way better. Is he? What do they have, number 10? Is he number 10 in Georgia?

54:34Troy Millings:No, he ranked nationally. Nationally, okay. He top 25 nationally. We just left to get here today. We just did a tournament in Cincinnati. Yeah. They'll probably put out a new ranking because this youth sports stuff is. It's crazy. It's crazy. It's crazy. It's crazy. My son literally graduates in 2034 and they have like a 2034 class. 2030, you know, and it's real. It's, I mean, I can't even tell you how many fights I almost saw at this AAU tournament this weekend. I mean, the sheriff came, real, real, like, passion from coaches, parents, kids. And in the fourth grade, I did not have this much passion about anything.

55:20Troy Millings:But these kids, and, oh, man, it's just, man, I love being around it right now. I mean, if you haven't been around youth sports, whether it's football or basketball, if you just don't have motivation anymore, just go around those kids, man. I mean, the way they jump up and down, the way they talk like adults, the way they, their mannerisms, you mix that with wherever they from, whatever household. You throw that with background music and some Nike, some Kobe's, some John Moranson. You got some entertainment going on, man. I love watching it. I love having a kid that is just so poised and so humble.

56:00Troy Millings:we're having a podcast with my son with him being because he asked me in this tournament, like the game started getting lit and he didn't warm up, he said, hey are these people coming to watch me play? He asked me that and I said, I mean some other people didn't want to come see play but you know, they want to see, you know, and they want to see you do good and they want to see you they want to see you fail too, you know what I'm saying they want to see them fail too, but I don't know man I think my son, his his superpower is confidence i've been installing that confidence and this little black boy for so long that it's hard to really rattle that you know i'm saying he got a couple things to work on just like i do but he's only 10 and i'm just very i'm very um i'm very proud of that i'm very proud of that kid that's a dope accomplishment i'm proud of that kid but it's also changed too like as far as youth sports kids have personal trainers now the nil deals now in high school kids is getting

56:59Rashad Bilal:millions of dollars before they even go to the league. Because you're a sports fan, too. So what's your thoughts on, like, how it was before and how it is now?

57:09Troy Millings:This is long overdue. You know, you can't go on that long without, you know, kids, man. Literally, bro. We used to be hungry in college. Like, we used to be hungry. D1 full-ride scholarship. Full-ride. Whoppers were 99 cents, boy.

57:27Rashad Bilal:You know what I'm saying? But you was hungry, but you was also hungry. You think these kids is hungry? Because even I go to NBA games, half of them, they're just running up and down the court. You think that they're really hungry now?

57:41Troy Millings:You get hungry if you know something on the line. You know what I'm saying? Some of these kids know something's on the line. and I think you start identifying those kids by the hunger you see and the way they move and the way they play. Some of these kids, like, if they ever don't even go to the league, they can get some money now, get the right LinkedIn information, do the right investment, who knows what, and they can change their life through NIL money. and I think and I know for a fact my son he'll probably get it in high school but I'm just saying like this time is way overdue

58:23Rashad Bilal:I mean you got

58:25Troy Millings:man you got people that man we got people that we that went to college man we we love man that boy I just seen Jalen Rose man that man say he's the first person ever named Jalen in this hole in the world I'm trying to explain that to Halo like what do you mean I'm like you know how we got like Jalen Johnson on our team and I'm like yeah you know like Jalen Brunson? I'm like, bro, home the first one ever. You know what I'm saying? The All-Star game,

58:492 Chainz:they had six Jalens on the court at the same time. For real? They didn't know it was Jalen Brown, Jalen Durant, Jalen Brunson, and the dude from Jalen Johnson. Yeah, yeah, yeah.

59:01Troy Millings:Hey, a man ain't get a nickel. A man ain't get a five, a man ain't get free dinner. So, I think that some kind of way, you know, and it could get out of hand and make certain teams lopsided. It just depends on, you know, you have these boosters who have, they can pay for a championship now, but if you can't do it, you know, let's do, if you got enough money to buy you a great team, you know, make sure these kids eatin' though, man. That's what it's about. Kids, man, them coaches come to your parents' house, they be lookin' around. Them folks know you ain't got no money when they come recruit you, boy.

59:41Troy Millings:You know what I'm sayin'? Some coaches are compassionate about that, like, damn, he come from this type of environment. And some are not, man. They numb to it. You think that's the wave?

59:502 Chainz:We watched Indiana do it this year. I mean, this is a team historically has had the worst record in the history of college football. Yeah. You got a big booster. Like Mark Cuban coming in. We're going to bring the coach in, national champion. I saw Mr. B said he's trying to do that for Eastern Carolina.

1:00:06Troy Millings:I'd love to see him do it. Right? I'd love to see him do it. What about Atlanta? No, but like, think about Mr. B. Where are you talking about going? East Carolina. East Carolina, right? Think about all the little Carolina, the possibilities these kids got. Because he's buying it. Now, he can't buy the referees. Maybe he can, but he can't buy it. The talent. He can bring in the talent. As far as Atlanta, I mean, we have a lot of people that have capital in Atlanta. I don't know if you want to bring them to Tech or Georgia. I was thinking Georgia.

1:00:412 Chainz:Georgia's already power. Yeah, Georgia. Tech, which used to be a basketball school. who kind of hasn't had the same fortune recently.

1:00:47Troy Millings:Yeah, we from that Kenny Anderson Tech era. Yeah, that's Scott. Scott. Marbury? Travis Bass. Travis Bass, yeah. Marbury. Marbury. Marbury era. Oh, my God. I remember he got in and caught this alley-oop in the game, and I was like, yo, this – he was like laying in the air. This man was like – It's been a minute. Well, early 2000, they went to the Final Four. They was like that. All the names we named – Jared Jack. That's when they was like that. Jared Jack. It was probably the last time they was like that. They played for the chip.

1:01:17Rashad Bilal:Jared Jack. Yeah. Well, speaking of the book, before we wrap business, what's the worst financial move that you made and what's the best financial move that you made? Like what's the biggest mistake and what's the biggest, like, win?

1:01:35Troy Millings:Let's talk about the bad stuff. I invested into a dispensary. I invested into this place called Pineapple Express, and they basically just ran off of my money. the reason that because there's some millions involved and the reason that not only hurts because it's the amount of money, it hurts because I tapped on some of my friends not like business partners, some of my friends on giving them an investment opportunity to be a part of something that was legal and should have been been having some payouts and I was just trying to like I went to some of my friends, that's the best way I can articulate that I went to some of my friends and I was like, you know, give me 50 or 100 and I'm going to put, you know, and just, and then, so for these people at this dispensary to, you know, basically fold on the things that they promised.

1:02:30Troy Millings:And it's been multiple years, so I'm just trying to get that lawsuit handled. That's a whole lawsuit to just get all, get everything back from that and more. And then

1:02:43Troy Millings:I invested in a SPAC that I thought was going to be successful. And that junk smacked me. Smacked me. Talking about took me smacked me. Dispensary SPAC. I know it's one more.

1:03:04Troy Millings:Dispensary SPAC. Man, come on, man. I've made some bad investments. Oh, man, come on, one more. Yeah.

1:03:18Troy Millings:Oh, and I invested in a land easement because it was like, what certain billionaires do, you know when they hit you with that one? What the billionaires do to... Follow the money. They hit you with that one. I put some money on some land easement that was supposed to give me some kind of tax benefits, and I lost some money there. The land easement was not as much as the SPACs or the dispensary, but I can't sit in front of you and act like everything I've done has.

1:03:52Rashad Bilal:I mean, it's part of it.

1:03:542 Chainz:It's part of it. I can't let you out on that note, though. Well, what's the best? What's the best thing you've done financially? Yeah, give us the best, and then we got to talk music. But go ahead, tell us the best.

1:04:02Troy Millings:the best investment

1:04:07Troy Millings:was first buying the dirt this is one of the best it's one of the best my best investment is those kids education that high is private school but I bought the dirt to where ESCO is now I bought the dirt then put a business on the dirt and then turned that into

1:04:34Troy Millings:a cash paying business. And then, so that was lucrative. My wife, I bought her a daycare that she still owns. She doesn't work there. Obviously, somebody else has. But that's very lucrative, too, because AI can't make kids. So, you know what I mean? That's going to be all right.

1:04:57Rashad Bilal:Those daycares are expensive. man, that's tuition.

1:05:01Troy Millings:That's tuition. Daycare is something else, man. That money's different. But that's through property. Let me think about something that I did. I invested in SpaceX. Really? Yeah, very early on.

1:05:18Rashad Bilal:Early?

1:05:19Troy Millings:Early on, man. If I told y 'all what I got in on SpaceX, I know y 'all know that. I'm actually, I'm invested in Anthropoc too. I saw what they just said about that. I don't know how. Valuation, yeah? Or the government situation? Yeah.

1:05:322 Chainz:What do you think?

1:05:32Troy Millings:What do you think that's going to do for my investment? I'm in front of the right guys.

1:05:362 Chainz:I think that topic will be okay. There's going to be a part of the segment that's looking at it like, great, I'm glad you didn't do it. Now, what happened right after they said no, their competitor said yes. Yeah. So we got to watch that. But, you know, you have Microsoft as an investor. You got Amazon that holds ownership in it. They'll be fine. I think they'll be fine. How'd you get in SpaceX? You can't wait for that IPO, huh?

1:06:00Rashad Bilal:that's a big that's a big one well and i was already at a trillion one point well it could

1:06:062 Chainz:be up to 1.5 with the xai situation being merged i just had like a 40 minute it was

1:06:13Troy Millings:i was in the right place at the right time i know some pe guys that would um when they came across their desk they would give me the opportunity to you know and you know with investments I gambled so it kind of feel like gambling with certain investments so a lot of times I wrote shakes too big and certain stuff and not shakes big enough and other things but you know the whole thing is like you're just trying to come up with some multiples man you know and I got in with SpaceX very early let me go back to that I got in there very early and man I just tell y 'all off the air it just felt like I got in like early Bitcoin let me just say that I got in very early wow but I'm in on that so that's a good one but it hadn't IPO yet but I'll tell y 'all when we get off because I got something to ask y 'all alright and then let me see if I got one more out there that could I think that's a good one though I think that's a great

1:07:17Rashad Bilal:SpaceX Anthropic

1:07:20Troy Millings:Zenwater I don't know if you've seen Zenwater it's a water out that I said water I said that but Zenwater is a guy by the name of Lance Collins did Zenwater he did Body Armor with that Kobe deal remember that Kobe 18 million I think Kobe put in or something he did that and if you look at Zenwater you see a lot of investors like me and Harden and Travis Kelce and a few other guys like that but he is someone that's been in the beverage space for many years and have sold different beverages to different companies once they scale. And so I've been with him very early on too. And I feel confident about that.

1:08:00Troy Millings:Some other stuff that I invested in, I just don't know. I'm praying, hope something happens. But I think those three right there, I feel like, like I said, I'm a little skeptical on Anthropoc, but AIs, AIs, it's gonna...

1:08:132 Chainz:You only gotta get one out of 10. That's the average, they say. You get one out of 10. One out of 10, huh? And you got the one. The one. It's like baseball. Yeah, and you're not going to bat 300 though. If you're back to the ground, great. I think James Harden told us about December Water. Yeah. Right? Yep. For real.

1:08:27Rashad Bilal:Yeah, he told us about it.

1:08:282 Chainz:Yeah, because we were talking about the Kobe deal with him, and he was one of the people that got mentioned. I think Mikey Trout was involved as well, but, yeah, they did pretty well on that.

1:08:36Troy Millings:Yeah, and you see that being like, you see that being a trend with black athletes that got money now. They learning where to parlay it, and they hearing about these Kobe deals, And, you know, some of this stuff wasn't out loud. I think that's the main thing. Some of it wasn't transparent and wasn't out loud. You had no clue. It was like some of us, people that looked like us, got in those rooms and was not passing on the information, was not becoming or becoming. And that's how I got caught in the dispensary stuff because I'm trying to be a bridge to my brothers. I'm like, yo, let me put you down.

1:09:15Troy Millings:Let me help you out. Give me this. you know and it just I'm really salty about that because I was trying to really help some of my friends in that instance right there

1:09:252 Chainz:in my head the true just went off when you said they didn't want to build that bridge because that's what happens right which is why we become kind of a place that becomes the bridge like hey here's the information here's what we're hearing in those rooms here's how you can execute on it but I want to talk about true because Grammy night, I'm watching the performance live. They didn't have 2 Chainz performing, but she's okay next year. It's okay, yeah. Bieber's up there, got the guitar, his box is on, putting the beat together. He get to that hook, he press the ad-lib button. Yeah. Yeah. I say, Chainz?

1:10:092 Chainz:Well, I was celebrating it. What was that moment like for you, man?

1:10:13Troy Millings:I was just starting to get text messages because I wasn't watching it when it was going on. But Justin Bieber is a friend of mine. We've been friends for a while. And he invited me to a studio session that I could not make because I was in another state. I wish I would have came. Hindsight. And he ended up sending me the UConn record to do AdLibs on. So when people hear my yeah on Justin Bieber song, he didn't steal that. Like, that's a new yeah. That's a that's straight out of the plastic. It's brand new. It's brand new. Straight off the rack. No clearance. No. I cleared it, but it wasn't on the clearance rack.

1:10:58Troy Millings:Yeah. Yeah. And yeah, man, it's cool to be a part of these little moments, man. I can't write that type of like I can write the yeah I don't even have to write that But I'm saying the story behind it How this man up there Singing in his drawers Like Rent was doing You dig what I'm saying And boy he hit him with the yeah And you know people hear me like Bro he using your ass I'm like you know Because I don't know People were just not hearing it For the first time But it was a great experience And it's just like Man like God He just throw me out there sometime Man you know what I'm saying I'm doing something right, bro.

1:11:34Troy Millings:That's all I can say, man.

1:11:362 Chainz:I was thinking about this on the way here today. When we were talking about our performance aging, right? Like maturing. I feel like you've walked into this space where you fit in in every arena. Like you talked about the day in the life. Like if we saw you at the Cardi B concert, it's like, oh, change should be there. You got an all-star game on the court. Oh, yeah, he should be there. If he's... Invest Fest. Invest Fest, he should be there. If he's at Magic City, Oh, he's supposed to. Like, you fit in all these environments and you're doing it so well.

1:12:07Troy Millings:Let's go over those. I should be at the Cardi B show. I wrote something on her project. Yep. I should be a courtside at the Hawks game because I have a partnership with them through the Skyhawks. I should be at InvestFest because who else? I'm investing. What else you say I be doing? Magic City. I own my own strip club as well. Let's do that. Candyland. Candyland. Can't forget about Candyland. So me and Magic, we like, we work in the same field. Yeah. You dig what I'm saying? Magic came to my club for my birthday, which was like, seeing Magic, Mr. Magic in my club was like a highlight for me. You know what I'm saying?

1:12:43Troy Millings:His sons come through all the time. But a lot of stuff that you name, bro, it's not a reach for me. It's organic is what I'm trying. That's why I'm really trying. It's really organic, bro. I know you're just ringing it off the top of your head, but everything you name is so organic. I mean, I'm not looking out of place. I'm not contouring myself to fit in. None of that stuff you're talking about. It's just really me. You wear many hats. No point to that. Well, I'm trying to keep this one on. I just thought, look, look. I just thought, you know what I'm saying? In New York, you know what I'm saying?

1:13:12Troy Millings:We used to say, man, you say, man, your hat drunk when you just throw it on any kind of way, man. You ain't drunk. The hat just, so I just got the hat on just like, look, just check me out. Just drunk. It's very Ghostface Killer of you. Man, I love Ghostface. I love Wu-Tang. Y 'all know that?

1:13:27Rashad Bilal:Yeah, but no, I was saying like, last year at Best Fest, I'll never forget, Shaka bars. You told him to come over to the club, so you had dinner with Shaka bars in your strip club. That sums it all up, right? Yeah, yeah, yeah. That sums up two changes. This is why he tripping.

1:13:47Troy Millings:No, this is why he tripping. He says, your brethren, you know, so, so, so, so, so, so, so. I know, you know, I know he vegan. I got the vegan pizza restaurant in Atlanta. So I said, hey, man, go try my vegan pizza spot, man. Okay. He go. I already called and ordered him a pizza. But he go in there and just order his own. So now he got too much pizza. And I'm like, so he said, I got this pizza for you. I'm like, no, this is for you. So now you got this pizza. Then he meets me at my strip club. And, you know, he's like, no, I don't drink. I said, get the man some water. The man trip out because it's alkaline water.

1:14:26Troy Millings:He ain't studying. No dancers, no nothing. No DJ, no ambience, no pole. This man say, yo, Virgin, you got alkaline water in the strip club. I've never seen this. Yo, this man has alkaline water. That man did a drop with me. The whole video. That man do a drop with me at the club. Hey, man, this man come to this club. This man got alkaline water. I kind of know the benefits, but, I mean, the way he was acting. Number one reason you should show up. Yeah. It's the alkaline candy land. Make sure you come through We got alkaline water

1:14:58Rashad Bilal:A day in a life Well congratulations my brother Get the book It's out now It's out now Barnes and Nobles Amazon

1:15:06Troy Millings:You can go to 2chainsbook.com as well And enter for the sweepstakes I have For people to actually sit Courtside with me at a Hawks game I think I'm going to be running This sweepstakes up to Maybe about March 11th But you go to 2chainsbook.com I'm taking care of the rooms If I have to fly you in And all that stuff One lucky person gets to sit next to me. Yeah. All this drip, all this demeanor. Catch it all. All this aura. You know what I'm saying? And as I have a disclaimer that I put on every platform that I've been on. If you are a female and you have a different situation at home, a situation that is going through whatever turmoil or, you know, You have trust issues at home.

1:15:57Troy Millings:Just know that to tell your significant other that you're just supporting me, you're supporting the book. Nothing more, nothing less. If you are a man, if you come to this game with me, I love the fact that you are a fan. But if we could talk during timeouts and have time, that would be cool because I'd really be watching the game. if you want to talk during the game I'm not going to be mad at that but I just want to let you know how sometimes I'll just be locked in and it may seem like I'm ignoring you but for the most part it's for any lucky fan that wants to go through the owners I have different experiences I go to the owner I park where I park at across from it says owners right there just so we're clear and then I walk through a door and then it's another lounge not the lounge where you got to I had a little thing.

1:16:52Troy Millings:I was about to say you got to definitely dominate before you go out. You see, a lot of them folks doing this in the car, breaking on, you know, all that. So it's just I'm offering someone an experience. Owner's Lounge, 2 Chainz. I'm not sure if you should ride with me or not. I got to figure that out. But just being next to me is a great experience for a game. Halftime, we can run off why I did this song, who I did this song, why I think this person, whatever. but for the most part you know once again go to 2chainsbook.com make sure you check out my new book The Voice in My Head is God on all platforms the audio book is dope too and once again thank my boys right here and earn your leisure for allowing me to get on here and promote and market my projects

1:17:352 Chainz:go to Barnes and Nobles go to Amazon go to as many outlets as you can we need diversity this is how we make sure that it's showing that it's crossing different demographics and we're going to have you at number one.

1:17:47Rashad Bilal:And the last thing is, who would be the ideal person to read this book?

1:17:53Troy Millings:That's a good one. I think, okay, what voice I hear reading that book? You mean to read it, like who should read the book? Like who should read the book? Oh, man. I think the person that, good one. If you have ever said something told me, I think you should read the book. Let me see the book. If you have ever said something, something told me to watch this episode, something told me to go Balenci boot, something told me to wear silk pajamas in public, something told you not to do it again, whatever that is, this book is for you. we're going to try to find out what that something is. We're going to tap into it.

1:18:48Rashad Bilal:There you have it. Make sure y 'all check it out, man. Thank you, my brother. Appreciate it. Thank you, man. Yes, sir. Yeah. Wasabi is purpose-built to free your business from skyrocketing storage costs and fees from the big guys. Wasabi is the go-to provider for professional and collegiate sports teams around the world. Check out Wasabi's AI-enabled intelligent media storage, Wasabi Air, and the industry's only cloud storage service with triple protection against cyber criminals. Wasabi, driving innovation in data storage for up to 80 % less than market competition. Try for free at wasabi.com.

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From the publisher

In this episode of Earn Your Leisure, we sit down with 2 Chainz for a powerful conversation about music, business, and building real leverage. He reflects on why now was the right time to write his new book, the power of trusting your intuition, and how his mother’s real estate career helped shape his mindset around ownership and investing.

 

2 Chainz also shares key lessons from his journey in the music industry, including making his first million on the Chitlin Circuit, buying himself out of a contract with $100K in a shoebox, structuring his record deal like LeBron’s contract, and why artists should build their own team before connecting to the machine. He also talks about Atlanta’s influence as the Black Mecca and Lil Wayne’s impact on his career.

 

We also dive into entrepreneurship and investing—from losing millions in a dispensary deal to making early investments in companies like SpaceX and Zen Water. Plus, he shares the story of helping Charlamagne Tha God become an owner of Krystal’s locations and why multiple streams of income are key to long-term success.

 

Join the EYL community for deeper training and a more detailed approach:

https://www.eyluniversity.com

 

Join the number one stock club in the world:

https://www.ianinvest.com

 

Invest Fest | August 7-9, 2026

Grab early bird tickets now: https://www.investfest.com

 

#EarnYourLeisure #2Chainz #Entrepreneurship #Investing #HipHopBusiness #Ownership #WealthBuilding #Atlanta #MusicIndustry #FinancialLiteracy

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