DC Young Fly on Rethinking the Way We See Luxury: "You Don't Know Luey"

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0:31members of the Board of Trustees, including Martin Luther King Sr. It's the true story of protest and rebellion in Black American history that you'll never forget. I'm Hans Charles. I'm Menelik Lumumba. Listen to The A-Building on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Black history lives in our stories, our culture, and the conversations we still have in today. This Black History Month, the podcast I Didn't Know, Maybe You Didn't Either, digs into the moments, perspectives, and experiences that don't always make the textbook. Let me tell you about Garrett Morgan.

1:08Bruh had to pretend he didn't even exist just to sell his own invention. Listen to I Didn't Know. Maybe you didn't either. From the Black Effect Podcast Network, on the iHeartRadio app, Apple Podcasts, or simply wherever you get your podcasts. I didn't know. What is something you've had to unlearn about love? that it's earned. That I was unworthy of love. That it needs to be forever for it to count. February is the month of love. Whether you're in a relationship, casually dating, or proudly single, it's a great time to reflect on yourself and what you want. I'm Hope Woodard, host of the Boy Sober podcast, and each week we're looking at love from every angle.

1:53Listen to Boy Sober. That's B-O-Y-S-O-B-E-R. on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. We're not even conditioned for niggas to have this type of money. So the way we act is just off of impulse. If we really formulate a group and be like, look, you take all the money you spend here. You take all the money you spend here. Not only that, the black motherfucker has the same shit. They like, nigga, I'm not paying$350 for his sweatshirt. This shit should be 40. You don't know, Louis. You're going to go in here and spend$1 ,000 on the shirt because who said that this motherfucker was worth$1 ,000?

2:37This is what you see. This is what you conditioned to. So we have to wipe this whole narrative and the way we think on certain situations on what's hot, what's elevating, what's morally making you progress. And then we're going to literally find ourselves in a better state of mind. I think that's it takes a generation to do it though because you think about those brands you just named with Louis Vuitton or Rolex These are brands that have been around for hundreds of years and they've been able to prosper for hundreds of years And then that branding is something that you see and you automate it automatically attached to being Wealthy or you automatically attached to being you know, well You don't have those status symbols amongst us like yeah thing we don't have I don't even think I can name one thing that a black man has created and owned that you can have on you or with you that make you black oh he got a whatever oh he got some cornbread from uncle ricky he got money off white was i mean but still that was that was a connected to a brand that was already established so for us to be able to do it without getting that right you know i mean that extra hand that the big brother hand to come and say hey give me that you know i mean that's what it's gonna take a while i believe but I think it's possible.

3:54It's here, right? But see the ad on his, right? Hold on. I don't want to break it off. It's in my head. But see the ad on his, we use that materialistic, like he said, we put that value on the Rolex and the Lua, be like, okay, we made it, instead of saying spiritually, culturally, what's making it to us? Because that, we putting our status on making it when peace can be mean you made it. Your friend in a better state of mind mean you made it. You thinking you going outside, your state of mind, the way you supposed to live, and this is valued, and this is validation to everybody else. You know what made me stop buying that shit?

4:30I actually Googled who these people were. Look them up. Some terrible-looking motherfuckers. I'm telling you, once you see of these people that names you putting on your body, you don't really rethink that shit. Why would you give a fuck what an old white man think is cool? Why? That's what Dame Dash told us. I won't name a designer, but he's talking about designer that's really popular. He was like, yo, I know the dude, he's a bad person, terrible person. He's like, so when X, when somebody raps about him, you got to question them. Right. Because it's like, and they know him. And he's like, yeah, and they know him.

5:05And they know he's a bad person. Like, you know what I'm saying? So he's like, yo, I know these people personally. Like, they're like real devil. But I want to talk about that. You said it might take a generation. DC, you said the same thing. Are we in the midst of that generation? Right. Because we're supposed to be there. That's what I'm saying. When you look at, if we're talking about just the entertainment space, especially in your space, when I look at y 'all and I look at what y 'all doing with 85 Media, I'm watching it firsthand. When I look at, like we were backstage and we're talking about this is a family.

5:31I'm looking at who y 'all hiring. This is now the example. This is now being celebrated. Yeah, Netflix recognizes it, but the community recognizes it for years, right? I'm looking at Earn Your Leisure. Same right in the financial space. Shout out to Charlamagne again and BlackFact, what they're doing in the pocket. it's like, yo, it's happening. We're in the midst of it. We just got to keep leading these examples and change the mindset of the people as we're doing it. So when y 'all perform, right? Because when I look at y 'all I never look like, yo, these guys are comedians. I first look like, yo, these guys are brilliant.

6:00They're brilliant because what they do is impossible. Are y 'all going into these spaces with that cognizant thought like we represent the generation that we're talking about right now? Okay, even look at this platform right here. Look at all the things you've been able to do on your leisure. Right. Now think Think of how much further ahead we'd be if we came from, if your dad was a cameraman for 30 years, or if your dad was a producer for 30 years, or your mom was the secretary at Warner Brothers. Like if we were grandfathered in, we'd be billionaires. That's a fact. Like you said, we're the generation that changed.

6:36We're the first generation. Where there was no blueprint. Because this started out as homeboys making jokes on a show. We didn't know that it was, we didn't know that we would have to accept the responsibility of having to create our own media company. Right. Like when we were sitting there and we were going out, we were meeting with these people like, yeah, we want to take it on the road. We want to do this. We want to do this. And they were like, how? It'll never work. Like those were literally the worst of these same people who come back and they, oh, it's great. They love it. I always knew.

7:11I can't stand them type of motherfucking. I always knew. What I'm saying is like, who gonna help us? Help us. We can't do this shit by ourselves. We don't have the knowledge of if we were just sitting here, we don't know how to put that camera right there and get this license shit. But we are the ones that take the risk for to be the blueprint. Exactly. You see what I'm saying? But also we observe because we observe y 'all as well where it's like, okay, it does work. But see, this is what goes back to what I said earlier. If we just stop hating on one another And really say What could we do together Or Believe in me I don't know what the fuck I'm getting myself into When you say it Believe in me little bro I ain't know what the fuck this was And then once I saw the bigger picture It took me It took me probably about three Three and a half years Even after we done popped off For me to really put My stamp on it Cause I had to sit back And I was like But we got a lot of people Oh look This motherfucker go to work here every day Okay This is bigger than how I perceive it Now I'm looking at it How they looking at it And I'm looking at how everybody else is looking at it And I'm like Hmm What can I do To enhance this And then once I started I said you know what Right This is why I appreciate y 'all Because Y 'all bring a certain energy where a nigga has to, you got to pick up or you're going to find out you slacking.

8:41And when you slacking, you like, okay, I'm the problem. And then once I see I'm the problem, it's like, how can I enhance this situation and make it better amongst people who bring that same type of energy? It's not just a workspace. You know what did it for me? What? It's like, seeing everybody around us not have to go to work. Not have to go, you know what I mean? Like, this your job now. When I saw my friends quitting their job, then I knew. I was like, this is really something. Because that was just a whole different feeling that I never even thought. Like, you know, of course, in this shit, when you're like, oh, I quit my job, I do this.

9:19But it's just you. Other people like, man, my daughter, cameraman, he ain't had to go get no other jobs for three years. Right. Like, you straight, you good, my boy. Not only am I good, I'm better. Because I got my own independence. I'm free. I could but I don't have to and that's what really set the tone for me watching other people on their leisure it was seeing the people like the people being out you know because whenever I go to a city I always touch the city in whatever way I can and once people start coming up to me talking about us versus everything else that they see us do like they specifically say yeah yeah man I know you from but that shit y 'all doing bro keep doing that shit that's what made me know like okay we impacting because certain places you wouldn't even think that we was touching those places.

10:06Because I'd be some places and I'd be like, man, what you doing here? And when I see that we were there, when I saw we had infiltrated those places that you can't infiltrate, especially in our community, there's certain places that they not even letting no new shit come through. It's like, nigga, fuck that. We got what we like and that's it. Bro, I went to the gas station and they had that, the A-Rab dude had the shit playing out like that. Yeah, that type of shit. Bro, we done made it to the hood. That type of shit. The barber shops, those type of things. my graduates from my school being forbes back drop back drop a mic drop back drop

10:551969 malcolm and martin are gone america is in crisis and at morehouse college the students make their move. These students, including a young Samuel L. Jackson, locked up the members of the Board of Trustees, including Martin Luther King Sr. It's the true story of protest and rebellion in Black American history that you'll never forget. I'm Hans Charles. I'm Menelik Lumumba. Listen to The A-Building on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Black history lives in our stories, our culture, and the conversations we still have in today. This Black History Month, the podcast I Didn't Know, Maybe You Didn't Either, digs into the moments, perspectives, and experiences that don't always make the textbook.

11:41Let me tell you about Garrett Morgan. Bruh had to pretend he didn't even exist just to sell his own invention. Listen to I Didn't Know, Maybe You Didn't Either, from the Black Effect Podcast Network, on the iHeartRadio app, Apple Podcasts, or simply wherever you get your podcasts. I didn't know. What is something you've had to unlearn about love? That it's earned. That I was unworthy of love. That it needs to be forever for it to count. February is the month of love. Whether you're in a relationship, casually dating, or proudly single, it's a great time to reflect on yourself and what you want.

12:21I'm Hope Woodard, host of the VoiceOver podcast, and each week we're looking at love from every angle. Listen to Boy Sober. That's B-O-Y-S-O-B-E-R on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. This is Ryder Strong and I have a new podcast called The Red Weather. In 1995, my neighbor, Anna Trainor, disappeared from a commune. It was nature and trees and praying and drugs. No, I am not your guru Back then, I lied to everybody They have had this case for 30 years I'm going back to my hometown to uncover the truth Listen to The Red Weather on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts This is an iHeart Podcast Guaranteed human