FRENCH MONTANA EXPOSES THE MUSIC INDUSTRY 🤯

28:00Wrong chart champ. The right chart. But that's a lot. That's a big thing. That's a big statement. That's hefty. That's a big statement. All right. Well, look. You know what? You know what I like to say? Yeah. Always. This is a marathon. Give it time. Yes. Everything will always come out at the end. This ain't no competition. There's enough of everybody. We all here playing the game. We're going to see when all the cards come out at the end. Obviously, we've been doing it for 16 to 20 years. Still looking young. Still out here with the biggest records. Yeah. Independently. and we'll see how this thing roll out.

28:36I believe it because that's what I was going to get to is the amount of relationships that you're able to foster and keep. And so people always will want to work with you or do things with you. Was that something that you went into this game very intentional about or is that just naturally who French is? When you go through enough drama in your life, when you go through enough crucial situations in your life and you still want to keep going through that, it just goes to tell me you ain't really go through that you know what I'm saying it just goes to tell me that you really were just acting like he was going through that to get into this to go back to do that because it just doesn't make sense because we went through times where we lost chinks we went through times when Max got 75 years we went through times when my brother penthouse P got record charges for real situations and it's just like you go through trauma your whole thing we got people getting deported we got it's like it's a whole lot of trauma when you get in the game you're just kind of like you want to do it for them you know what I'm saying you want to stay out of it because it actually stops all the money true yeah I feel like your jacket has been clean in this industry not always but but when you get to the real money yeah it changes because everybody come from Africa bro you go out there you go out there, you be like, man, I'm never turning down $10 if I gotta do a walkthrough.

30:05When you see the people out there, you be like, hey, bro, we got, man, we taking this for granted, you know, but honestly, we are. We are. When you're able to get your passport and travel the world, you'll understand when you come back here that you're taking a lot of things for granted. And when you make it to certain places in life, it's almost like you're smacking your luck in the face and you smacking Allah in the face and the creator in the face for him putting you in that situation and you and you trying to do things that that that don't even go with the situation you in you know I'm saying so sometimes you just got to get to the back because with the back you can save everybody you speak French petit peu okay Arabic Moroccan yeah the Moroccan version yeah okay it's like French mixed in there yeah like French mixed but it's called Derizia.

30:56So it's not like, you know, I speak Arabic, but like, you speak to them, they don't understand that. I'm building a house right now. My contract is Palestinian. So we just had this conversation about Moroccan. He said the Moroccan one is actually the hardest one to actually, he's like, he doesn't even understand sometimes. He speaks Arabic, obviously. He's like, when he speaks to people from Morocco, they got to slow down how they talk because sometimes he can't fully understand what they're saying or they might not even fully understand what he's saying. Yeah. But the reason why I ask you that is like, as an international artist, right, you think, obviously, coming from the continent, that's helpful, understanding cultures, understanding things, but just like from a language, there's a lot of language barriers when it comes to these things.

31:40You feel like that's helped you become, because you are a big international star. You feel like your international exposure, learning different, knowing different languages, living in Africa in your childhood, that's helped you become a bigger international star? I just took what didn't help me and made it help me. You know what I'm saying? I felt like, because you can't really attach yourself to, you ain't live nowhere long enough to attach yourself somewhere. So I lived in Africa and Morocco until I was 13. Then I came to New York, and I was there to, you know, in the Bronx for a long time. Just been moving all around the world after, you know, I got famous.

32:23So, it was, you know, I got the best of both worlds. But I think that I gained the opportunity of listening to music before I even understood the language. So I know what a young African kid looking for in music or what somebody that lived in a different country looked for in music. You came to this country in 96? Yeah. So when you came to this country in 96, you didn't speak English? Nah. You listening to, it was written, what came out in 96? It was written Purple Tape. All Eyes On Me Machiavelli came out in 96 The Score came out in 96 I was heavy into All Eyes On Me So you listening to this music when you first get to America that's what you just listening to and you don't understand not only you don't understand the English you don't understand obviously that there's nuances of street shit that they talking about you don't know nothing in the Bronx but how quickly did you catch up how quickly did you catch up how long did it take you to catch up to be fully because obviously you caught up.

33:23I just hated the feeling of seeing people talk about me and I don't know what they're saying. And nobody there to explain to me because obviously we came, my family, nobody know English. So I had nobody to explain to me and my family didn't know nothing. It was just us leaving Africa looking for an opportunity. Then even at this age, sometimes I'd be watching people's documentaries and I'd be looking at Beyonce, like Drake, and I'd be looking at certain people and I could actually see like their parents was artists. And you just see like little videos of them when they're like six years old with the mic.

34:00Like you see Travis Scott playing the drum like at six years old. I'm in Africa with fucking, with cows and all type of shit at six years old. I don't even know what the fuck is going on. I'm in the middle of the country somewhere. You know, or baby goats. it really is one of the most astonishing stories the Moroccan part for sure and then coming to the Bronx not just coming coming to the mecca of hip hop at the golden era 96 that's the best year 95 next year so I'm learning and bro mind you Big Pun used to come and play me Capital Punishment play for us right there in the street you would hear stories about you know, just Slick Rick, oh shit, he got caught with a gun right there.

34:48He lived somewhere like around Gun Hill and you hear just like, you know, Karras 1 live right there, Fat Joe live right here by Cypress Projects and we're like five minutes away from each other. So it's like you next to all these events and all these legends and you're like, oh shit, I'm really in. And you immediately, do you know, so is that the first introduction to hip hop is when you come here and you immediately fall in love? I'm saying, as a fan, my whole life. Oh, in Morocco. Morocco, yeah. They had... If you big enough, pause. If you big enough in the States, you're in Morocco. For like Tupac that was in...

35:30Julio, Gangsta Paradise. That's a piece of Julio. Yeah. Like certain records are there. Okay, got you, got you. Roland, Fuji's there. You were seeing visuals. You had an idea of what hip-hop culture was. Yeah. Got you. You hear it. You watch it on MTV. Boom. You're locked in. Who's a guy that, outside of Pac, and you got to, I mean, the neighborhood's pretty crazy. You're like, I could do that. I could be him. What was up? What was up back then? It was Pac. It was Big. It was Jay. It was the Fugees. honestly I didn't want to be like none of them I just like the music we talk a lot about ownership and one of the most important assets you can own is your digital real estate too many entrepreneurs rely on social media platforms they don't control your website should be the center of your business Framer helps you build a professional website without all the friction it's more than a website builder it's a complete website platform your entire team can collaborate in real time make changes instantly, and publish updates in minutes instead of days.

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39:10What made me be an artist is when I was selling drugs and I got locked up and I had just came with my mother and it was like, if you get locked up again, you're going to get deported. And I was just like, let me look into something that's not going to get me in jail because my mother just came here from Africa and she's because my pops left. my pops came for like two three years and he was like hold on i don't like it this shit is not working for me i live like a king in africa with this little change i got i'm over here i'm not even being respected you know i'm saying because they show you the whole skyline so when you when you get to new york city they take your ass right to the back of brooklyn back to the bronc you're on the projects you're on welfare you're on weed checks you and watch the shit get real yeah you go into business with a with a couple of cats and they tell you okay look give me this everybody put in then they all sneak each other that happened to my pops like three times he almost killed one of them he's like you know what let me go back to Africa he went back he told my mother he's like look leave the two young ones cause I got two little brothers he's like let's take them with us and leave him she was like I'm not leaving my son so that's when they split up he went back she stayed here so she stayed here like there's a whole documentary we came out with I called it for Khadija it's on Paramount Plus so when you get a chance watch that it's about Morocco it's about the whole thing so she stayed and you know when I saw her she got like a job or two she was like in like a chicken spot so I walked in on her one day she was praying making slides she was crying and I was like oh shit I gotta make a difference and you know not having no papers you kind of like can't get a job you kind of like alienated you kind of locked up without being locked up you can't go to school cause you don't got no scholarships you can't that's why that for any immigrant that make it, I got so much respect for them because people think just because you're here in America that you have the same opportunities that everybody got.

41:05You actually don't. You have no opportunities. You're kind of like still in your country, but you're just here. You know what I'm saying? Hopefully you meet somebody that'll help you elevate. Like isolated. Yeah. So that's what happened to me. So when I was isolated, I met one of my cousins here. He already had an empire. I started dealing with dope. then after that got locked up then got locked up again they was like look man about to get deported and that was it that was a turning point I went to my man crib he had a little studio in the living room I did a freestyle I had a in the headphones I came back to my block I let everybody hear it if I was like we fuck with this you sound good and that was that somebody signed me for my hood and it was just like okay that's how it started it.

41:53This happened when I was like 20 already. And then the DVD part of it, where does that come into play? You can't. How you gonna make it? So it was to promote you. You know how many people rap in the Bronx? So you started it to promote you as an artist. Because you wasn't, you know, you wasn't. You know how many people rap in the Bronx, bro? It's like how many people play basketball. Yeah. Probably about the same. No, more. More, more. Because everybody can't play basketball. Everybody can. Everybody can rap. or attempt to rap. Everybody can attempt to rap. Especially in the Bronx. Especially in New York.

42:27Both born in the Bronx. I taught in the Bronx. I lived in the Bronx. So we know the story. But even remember, back then in the Bronx, you just didn't have the rap. You had to go and battle everybody. That was that era. That's different. Era where it's just like, Smack DVD era. Yeah, now it's like, okay, you rap, just make a song, put it up in there. No, back then, they need to come see you. you gotta go round for round like then you'll be like okay son nice over there oh he nice over there okay they nice over there you had to earn your name it's not like that you lost five million dollars on crypto yeah what what happened with that that was that was ftx yeah ftx explain that stories.

43:15So I have my money in FTX and I was interested in this and that and certain people that was paying me. I was paying me in crypto and I didn't want to put it in the bank so I kept it in crypto and I had it in FTX. One morning I woke up and there was like yo nobody can log in. No it's not a compliment.

43:47You talking about tears? Yo, Sam Bankman, we looking for you, bro. Tears from heaven?

43:59Eric Clapton in the flesh. I'm telling you, bro, there's no feeling when you wake up and you try to log into some shit that you got$5 million in and there's the camera. I'm telling him. here with me I'm like yo bro go we at the airport I'm like cancel the flight we outside of the airport in the truck with the laptop open I'm like get in this shit now bro I was sick to my stomach I couldn't eat for like two three days bro I still I booked another flight and I went I stayed in the room for like 10 days damn did you try to call like what I mean it's nothing you can do but it's like do you try to get a lawyer to sue to try and see if you could get some money back legally.

44:42Yeah, they did all that. They had a class action. So there was. Were you able to recoup any of it? Because I think some people got. Huh? Damn. All right. What did you learn from that experience? Because that's painful. What did you learn from that going forward?

45:04Actually, you can't learn nothing from it because you know what you're dealing with when you get into it. You know what I'm saying? And just like, you know, it's a gamble. You know look how young the kid is look like like you know me It's just like you just got you just got put your money in things. That's more sturdier than that That does it make you Because yeah, he is young, but I could understand why people did it right like it feels legit I mean Miami was about to name the arena after his company. Yeah, right so look at look at the um No, you made off look at what's about to happen with um, Elon Musk is it was like it's like the same thing with the um SpaceX stock.

45:41That's how FTX was. You go to F1, you see it on F1. Yeah, it was all over. The name recognition, yeah. He's going to be a little different. I wonder how does it make you feel about... But it was a trend like that. Yes, it was marketed and promoted the same way. It was a trend. Put your money here, it was quite... We talk a lot about ownership, and one of the most important assets you can own is your digital real estate. Too many entrepreneurs rely on social media platforms they don't control. Your website should be the center of your business. Framer helps you build a professional website without all the friction.

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47:02That's Framer.com slash earn for 30 % off. Framer.com slash earn. Rules and restrictions may apply. Ask yourself, what are your best people spending their time on right now? Expense reports, receipt chasing, month-end close that takes weeks. You become what you spend on, and that's not what you're building toward. Brex is the intelligent finance platform that eliminates that work before it starts. AI agents that handle the manual stuff automatically, so your team can spend their time on what actually compounds. It's time to get Brex AF. Learn more at brex.com slash AF. Wait, this is a soda? Yeah.

47:41And it has protein? 10 grams. No sugar? Zero. And it actually tastes good? It's Sky Pop. Sky Pop Protein Soda delivers the refreshing taste you want from a real soda. Crisp and delicious with 10 grams of complete protein, zero sugar, and just 45 calories. So you're not choosing between great taste and real benefits. You're getting both in every sip. Sky Pop Protein Soda. Reach for the sky. Get your Sky Pop Protein Soda now at Target or Walmart. Every business has an ambition. PayPal Open is the platform designed to help you grow into yours. with access to business loans so you can expand and hundreds of millions of PayPal customers worldwide.

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48:58Upfront payment of$45 for three-month plan equivalent to$15 per month required. Intro rate first three months only, then full price plan options available. Taxes and fees extra. Default terms at mintmobile.com. He's purple. Flip. Crypto is a different space. This is a publicly traded company. He turned a trillionaire today. Man, tell the people that was putting their money in it. Do you know how much money it was in FTX? Yeah, no, it was up to$32 billion. You know what I'm saying? He's trying to get a party. You seen that? Yeah, yeah, yeah. He's trying to get a party. Does it make you speculative about investing outside of crypto, but in the publicly traded market, like the stock market, things like that, based on your experience?

49:41it's just a risk you take you know what I'm saying it's just a risk you take I mean I don't mind doing it but I just feel like the more I try to cut corners the more I'll be realizing that if I just kept doing what I was doing I'd be further than that slow and steady I think I'm into the slow and steady part of my life now because I don't need it that's the lesson learned yeah definitely definitely do you feel like you're not fully appreciated or you get overlooked because i saw you on the complex thing as far as the top rappers then you said today that you're actually top three when it comes to money out of new york so do you feel like we just talked to jarul yesterday he felt like he was over he's overlooked you feel like you're overlooked not just from a rap standpoint but from a business standpoint from a brand building standpoint from a mogul standpoint, you feel like people overlook you?

50:37Honestly, I'm a firm believer that nobody get their flowers until you're not here. Nobody. Nobody get their flowers. There's nobody. Look at what they do in the Jay-Z. Look at what they did to Dre. Look, Michael Jackson just had the biggest biopic, right? The biggest biopic. A billion dollars. What'd they do? They put a whole movie about him and the kids on Netflix. Netflix not. A dead man can't even get no piece. You know what I'm saying? Everybody, bro. Everybody. Name one. Name one that's getting their flowers. Hip-hop? And if you name one person getting their flowers, I'll name a thousand.

51:19That's not. That's fair. You know what I'm saying? I just feel like nobody get their flowers. I feel like nobody get their flowers. But even Bob Marley they shot his ass up when he was trying to do the revolutionary concert. Right or wrong? Fact. That's a fact. And all he did was peaceful music. You know what I'm saying? So, at the end of the day, I don't fight for that. I fight on building my, my, my wealth, being well respected, not out here doing no goofy shit, not out here on no stands, not out here doing none of that living the life and I, and guiding the kids the right way. You know what I'm saying?

51:59Making sure my brothers are good. Making sure I'm wealthy again.

52:07First and foremost. You know what I'm saying? At the end of the day, this is the best advice I give any young artist out there, man. Get your money. Save your money so your money can save you. Accolades, positioning, a transfer from today to tomorrow. Tomorrow, you're number one. The day after, you're going to be number 30. The day after, you're going to be number 100. You're going to bounce back to number one. but if your bank account doesn't match your transition you're gonna stay in that ground zero because look at the legends they contributed so much to the game because there was no money to be made in hip hop back in the days you know what I'm saying but now with the consumer today and with the audience they look at you like you're only big because you have a billion you have this you know what I'm saying your first week sales exactly that's all they care about exactly they don't even care about the album these dudes are listening analyze first week sales more than they analyze the album that's what I'm trying to tell you when it's all when it's all farms and they made nothing off of their opinion but it's like can you what's the first week sales for Illmatic what's the first week sales Illmatic's not it's not even a platinum album but exactly what I'm trying to say is that if it's an art it turned from being an art to studying analytics.

53:28Nobody cares about the quality of the music. Nobody cares about the storytelling. They care about... That's why they all be shocked when certain people win a Grammy. Like when Killer Mike won a Grammy and when Nas won a Grammy. It's like they shocked, but they're like, why y 'all shocked? Nobody care about what y 'all care about. Nobody care about the first week sales. Yeah. You know, certain people, they gotta have, certain people that the labels put all their money on, they gotta have tricks for them. I love about this mantra of stay low, keep firing. As you're talking, I feel like that's kind of what you've done is like stay low, just grind, get your money keep making hits not really low you got the whole Moroccan flag on his chest we don't get to that about seven flags but we'll get to that at least but it's the same pattern of make the money keep firing but I'm just saying if you do that how does the next generation follow those footsteps or do you even feel like a responsibility to them When I was first coming out, you would see me on Smack DVD.

54:27I would go in my pocket. I'd pull out$100 ,000. I'd throw it on the floor. Every video, you'd see me owe money. Even if I haven't touched cash in so long. But when you're around certain people, bro. We got to just let that breathe for a sec. I haven't touched cash in so long. It's crazy. Let me tell you something. When you're around certain people, bro, that I've been around. Yeah. You look at whatever you saved in your account. Why are you in the meeting with them? You're like, I'm going to just throw this shit against the wall. I'm about to go somewhere and just burn this shit and just say a prayer.

55:00You can't tell, bro. You can't tell. Low key, they don't have no problems. They don't have none of that. You know what I'm saying? I was able to be around the sheiks of the sheiks of the world. You know what I'm saying? Some people that control the world, like really control the world. You know what I'm saying? I know artists sitting there telling me I went double platinum. For conversation. like they can have you come and just you know what I'm saying sing for them in an empty pool you know what I'm saying with their kids but look I was able I had the privilege to be around some shit so that's why I started like okay this is the way to move this is the way to move and when you start reading I start reading the Quran and it's just like you know the creator when you humble yourself he gives you more so it's just certain things you learn as you get older but when you're young you don't know it so you don't get punished for it but when you get the knowledge of it and you still keep doing stupid shit, then you know, whatever you get you deserve.

55:58The people who control the world. You deserve to be broke. Before we leave, talk about Africa. As far as are you investing in the continent? What's your thoughts? Obviously, you played a major part in the whole Afro beats movement, but from a global standpoint, a lot of attention is on the continent of Africa right now. The youngest continent, I think they're going to have 25 % of the world's population in the next 20 years. Obviously, everybody knows it's the most rich continent when it comes to like the minerals and resources and all that stuff. What's your outlook on the future of Africa? I mean, we did a lot in Africa.

56:34Shout out to Mama Hope. Shout out to Global Citizens. Shout out to Pencils of Promise. Raised hundreds of millions over there. Opened up a hospital over there. Opened up schools in Morocco. like we always every time there was any type of success it always went back to Africa and helped in Africa you know a lot of things a lot of things we put out there on the internet a lot of things we don't you know but yeah for sure always always Africa is but as far as making money there is one thing I learned you're gonna get scammed

57:09look look you thought something positive was gonna come out I definitely thought it was going a different way no Continue, though. It's just a thing of who can out-scam the out-scammers with. That's one thing that you're never going to get over. Look, I'm sorry. I was born there. I love everybody. I'd be like, yo, we're not scammers. No, it's not you. If you're not a scammer, it's not you. But there is some real scammer there that you don't even see it coming. I'm telling you. I'm telling you. and I love it and I gave nobody nobody gave back more than more than what we did besides you know diplomats and things of that nature but as far as artists I go head to head with anybody you know how's the reception when you're in Morocco I feel like the face of the country is like I think you and Hakimi and then oh shout out to Hakimi man after that it's like when you're there on the ground what's the reception when you're um man Morocco is just so culturally like rich it's just they just satisfy what they got and they just like it's so spiritual over there and um when I get there is just I go see the fam and I chill out you know and I just be chilling I'll be um catching up with everybody because remember when I came here when I was 13 my whole family was left over there mm-hmm so it's kind of like just like snatched away from like the tree so when I came here like I was forced just to grow up so when I go back I see them, it's kind of be like, you know, like sad.

58:45I ain't see them in so long, but I'm catching up. And it's just like, so it'd be, yeah, it'd be a whole lot of that. Well, French, my brother, it's a pleasure, man. Thank you. Any last words you want to plug anything? Just, yeah, tell other people what's going on. Got the hottest thing go out, man. Go listen to it. Ever since you left me, I went deaf with the Knicks. All right, y 'all. Thanks for your time. See you next week. Peace. Ernest, what's up? Look, building wealth isn't just about making money. It's about knowing where your money is working for you. That's why we partner with Empower.

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59:54Learn more at brex.com slash AF. Wait, this is a soda? Yeah. And it has protein? 10 grams. No sugar? Zero. And it actually tastes good? It's Sky Pop. Sky Pop Protein Soda delivers the refreshing taste you want from a real soda. crisp and delicious with 10 grams of complete protein, zero sugar, and just 45 calories. So you're not choosing between great taste and real benefits. You're getting both in every sip. Skypot protein soda, reach for the sky. Get your Skypot protein soda now at Target or Walmart. Ryan Reynolds here from Mint Mobile, with a message for everyone paying big wireless way too much.

1:00:33Please, for the love of everything good in this world, stop. With Mint, you can get premium wireless for just$15 a month. Of course, if you enjoy overpaying, no judgments, but that's weird. Okay, one judgment. Anyway, give it a try at mintmobile.com slash switch. Upfront payment of$45 for three-month plan, equivalent to$15 per month required. Intro rate first three months only, then full price plan options available. Taxes and fees extra. See full terms at mintmobile.com. This is Malcolm Glaube from Medal of Honor Stories of Courage. This episode is brought to you by Navy Federal Credit Union.

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