From Cop to Millionaire: How Paul Alex Built a 7-Figure Business with Automation

33:21Are you maturing as you're making this money? Because, I mean, at this point, it sounds like you're like late 20s, maybe early 30s. Yeah. I can imagine, and this has happened, right? Like I walk into school, I'm a teacher. Yeah. I'm making money doing my entrepreneurial journey. And I start making my salary, and I'm making more of my salary, and then you're making more of the principal. and if you're not mature enough you're walking in there with a different feel a different swag right you you almost want to you're trying to tell people how excited you are about this thing they could care less you're trying to tell them you're gonna let them out to leave here they could care less are you mature in this moment enough to say all right they don't see my vision i know i'm leaving here at some point i'm gonna try to help as many people as possible yeah and if i can it doesn't matter i'm just gonna continue the journey they'll get to watch it from a distance like what's the mindset at this point no that's a great question man um the mindset at this point is you guys got to think about it like i had already started an etm business before i got into anything related to digital marketing right so i already had tried to help a few of my co-workers by trying to get them into that venture and i just got shitted on so i already had the mindset of i have to help myself first before i can help the masses and and that was the mindset that i initially took while I was still at my nine to five.

34:37So what I would recommend for everybody that is looking to build up capital to invest into their business, there's massive opportunities out there. There is, there truly is for anyone. Okay. Whether it is actually going ahead. I was talking to the gentleman that was driving the Uber. I mean, there's so many ways you guys can make money to save up for a business to launch your idea. The thing is what's going to separate those 2 % of people that actually do it compared to the other 98 % is the sacrifice of what you're willing to do to actually make that happen. So for me to paint the scenario even further, I was still running a tangible ATM business.

35:20I hired two part-timers, which meant less profit for me so they can manage it. So I don't have to deal with loading the cash, dealing with customer complaints, all that jazz. And then the second part of this, I'm over here and I'm self-educating myself on a brand new industry, which is digital marketing, which I didn't have like a mentor in front of me. Like it was literally like courses, courses, right? So I really had to believe and self-motivate myself every day, man, to actually get it done. And then on top of that, launching the actual program, which in itself, digital marketing is one of the most time intensive things you could do.

35:59And I appreciate all the experience on that, man, because I launched a podcast in March. So much work. I'm like, dude, I'm getting gray hairs every day, you know? So it just goes. Like social media makes everything else look like it's so glamorous, dude. Like it's great being an entrepreneur. But if you were to ask me again, they're like, dude, if you were able to make the same money like that you do an entrepreneurship, but you were just a cop, would you just stay as a cop? I would say yes. A hundred percent. And the reason why is because entrepreneurship, there's always something that goes wrong every single day, no matter what it is, if you're big enough, if you're big enough.

36:44And when you get to the point where you have, let's say 50 to 100 employees, you're managing people, man. So think about it like that. I like the concept that you guys said with school and like if you're a teacher, right? Imagine now you're just dealing with adults, but each adult, they have to get along. They have to believe in the culture on the vision that you created and you have to keep driving that every single day. So now just imagine like we were talking about with one of my business partners earlier before the pod is like, if people don't want to work for you, man, you can't build nothing great.

37:16This is why I believe like somebody like Elon Musk, he got really good as a connector. He got really good as being a connector, being a motivator, putting the right people at the right places to make his companies grow because he's not doing it all by himself. That's just what it comes down to, right? That's what I had to learn. I'm a warrior of a visionary guy. I'm not the smartest dude. I know how to place people. When I meet people and I talk to them, I could tell where they come from if they're genuine. And then I'm able to see what they're good at. Because just because let's say you graduated with a PhD and you're super smart, you're an engineer, it doesn't mean I'm going to put you in a sales position.

37:54Because in a sales position, it's completely different dynamic. And you have to have a different style of speaking to people, right? You have to be a little bit more, you could say, entertaining, more engaging, compared to somebody going in finance, or somebody building processes, which is boring work, right? Nobody wants to do that, but we have to hire the smarter people to do that. But no, yeah, man. So I was able to go ahead and delegate my ATM business. I was able to go ahead and actually start up the digital consulting business and I was still working my nine to five. So this is what dramatically changed my mindset again.

38:29Remember, it's the people around you. I had a good friend. He, young, young, young police sergeant. He just got accepted to be a sergeant and uh i had told him he was one of the only ones i would talk to about business and uh he was just like hey man so how's your your online gig going and i was telling him i was like dude look like this is amazing he's like what are you still doing here he's like bro leave like put in your two weeks and leave like seriously like go grow that business and after that conversation man even though my mom was totally against it i was just like okay so i went all in man i didn't and just quit.

39:07I put my two weeks, called my real estate agent. And I was like, Hey, I want to sell my house. He's like, why? Because I just want to leave the Bay Area. I want to start over in a new environment. That's going to motivate me. I want to be around people that are going to motivate me to be great. And that's what it was. This is key. This is huge. Because you got to think about it like this. If you're in an environment where everybody else is around you is negative, right? and you're trying to build something great, how much harder is it going to be for that person to succeed? It's gonna be massively hard because entrepreneurship in itself is hard because you have to have that self-belief inside of you to go ahead and actually take that imperfect action that you need to.

39:50But if you have people around you consistently every day going ahead and telling you, you can't do it, this is not gonna work. They're just waiting for your demise, man. So that's why I had to move from the Bay Area to San Diego. Why did I pick San Diego? I didn't know nobody there, man. They did have a beautiful beach. So I went to a penthouse, downtown San Diego. Literally, dude, like I would just work. Set up my office where I'm able to see the view of the ocean. Wake up every day, had a nice balcony, drink my coffee, get to work. And that's it. That's how I was able to grow the first company called ATMTogether.com to 2 million the first year.

40:29And then the upcoming years, it grew up to 27 million. So what are some steps for people that want to get into the digital marketing space? Like what, what, what are the how-to steps as far as to how to make money in digital marketing? Oh yeah, man. So you got to realize that number one, there is a couple of key factors that comes into play. Your story and personal branding is everything. If you have a personal brand, you got to really look at yourself and take out like a notepad if you're watching this right now or like type notes on your laptop but you got to really emphasize all the bullet points what makes your personal brand great where is it that you came from what was your environment this is actually something that i do with my mentees it's called your million dollar story so if you guys go to any of my ventures i have online that i've created okay over the past four years um million dollar story is essentially a pdf or a guide that i usually give people for free that don't know me.

41:28The reason why is because let's say if you were trying to sell a product, who has the higher chance of converting as a customer? Someone who relates to you, who likes you, who knows you provide value because you resonate with their story or somebody who's totally cold that just saw your ad, right? It's going to be the person that resonates with your story. This is why I'm a big believer, especially in the online space, that all of us as entrepreneurs, we can nurture our audience. Going through the path of having them sign up, let's say to your website or an email list, and then almost thinking that they should immediately buy, that's actually the path of least resistance.

42:10And what I've learned is that it actually ends up costing entrepreneurs online that want to make money a lot more money on ad spend because you have to keep spending money so Zuckerberg can push your ads out and all that jazz, right but if you guys go ahead and you tell your story you actually make reels and if you guys follow me on instagram paul alex you will see all my reels it's about parts of my life man even i just got married two months ago yeah thank you um but with my wife we have such a great dynamic story and the thing is like i told her when before she got married to me i told her everything good bad that she's going to have to experience in our marriage and what I mean by bad I mean that the long days I'm going to be in the office you know the times that I'm not even gonna I'm not going to be able to possibly spend with her because you know I'm building a future for us and our future kids you know um and I and I think as a provider you know that's that's number one but but to go back to it man for somebody that wants to start really think about if you want to be what we call their attractive character.

43:16Their attractive character is essentially the person behind the company. Okay. Whatever product you have, are you their attractive character? Now, if you're not the attractive character or you don't want to go ahead and share your story, that's fine. I would recommend to go ahead and actually hire somebody that you can use their story. That's what I've been able to do as well. I've been able to take mentees that successfully taken my program and I've actually reached out specifically to a few of them. I'm like, hey man, man, you know, I'm building a third company and I need somebody to take over as the face of marketing.

43:49Not saying that you're going to take over as the decision-making, but just we're going to leverage your story. We're going to leverage how you were able to use my program or my services. And then guess what? We're going to share your story and I'm going to pay you a retainer for that. And it's successfully been done, man. I mean, there has to be attractive character. If you look at social media nowadays, why is it so powerful for marketing? because back then, I'm 36, but back then, guys, when I was in my teens, in my 20s, who were the companies that were able to afford billboards, news stations?

44:25We're talking about just the cost of marketing itself compared to nowadays, right? It makes the playing field leveled for the average person to go ahead and actually market their product. So if you want to save money in marketing your product, Make sure that you create your million dollar story, meaning that you guys create a free asset, free digital asset that people can read. It could even be what we like calling a mini course, where people are able to see videos and you're explaining how you were able to come from point A to the success, what people are looking at. From there, you're able to articulate what your product, what your item, what your service, what your program is, and you have a higher chance of converting your audience.

45:09That is truly the path of least resistance when you're starting a digital marketing. Not a lot of people teach that. They go ahead and they start now new platforms like School. School is a great platform, S-K-O-O-L. But here's the thing, right? And this is some, I guess, information that I've heard. That with School, as a beginner, you got to really think about it like this. If you charge people, let's say, 20 bucks a month to join your community, how many people you're going to need to make$20 ,000 a month to actually live from making a product like that. So when you really think about it, is that the path of least resistance?

45:47No. If anybody's looking into creating a program, the path of least resistance here is high ticket. High ticket is essentially 5k, but you have to add massive value in order to charge that. People have to want to be around you. Proximity, right? This is why people charge hundreds of thousands of dollars to spend time with them for a weekend, but you're getting massive value that can completely change your life. Me, myself, I've invested over a million dollars in just my self-education, man. Not even college, self-education, because I'm a believer that if I'm around in the same room with people that are greater than me, okay, then I'm going to be able to pick up on what makes them great.

46:27And then I'm going to be able to add it to my vault. I'm going to be able to use it, execute and then that's going to convert into money and most people don't think like that they think it's a waste of time because they don't see the instant gratification anymore so within digital marketing guys the path of least resistance would be sharing your story creating a personal brand and then waiting as long as you can to launch your product or your offer just like equivalent to starting a podcast right right now i'm in the stages of still learning the podcast but but look at my results. I'm an average guy.

47:00It's called the Level Up Podcast with Paul Alex. Here's the strategy that I do. I know you guys are going to love this because you guys do your thing. Let me take some notes, man. So there was a podcaster. He goes by Ryan Stubman. So roughly seven years ago, he did five minute motivational just episodes, bro. Five minutes. Think about that. What target audience are you trying to attract with that? People that I don't have time, right? So I would listen to these motivational quotes when I would wake up first thing because I believe in waking up with some motivational, powerful affirmations. It's just how it's going to go ahead and it's going to allow you to actually be the best person that you can every single day.

47:45And the same thing when I go to sleep. I want to listen to positivity. I don't want to go to bed mad. I don't want to go to bed angry, worried, have anxiety. None of that, man. You have to go ahead and truly believe the words that you're absorbing every day. So when it comes down to it, I used to listen to this podcast. I was like, dude, it's so great. And then he ended it. And I'm like, why? It's what made him successful. It's what initially started him off to greatness. Like now the dude is a monster in business. Okay. So when I started this podcast back in March of this year in 2024, I was just like, all right, I'm ready.

48:20I'm going to call it the Level Up Podcast with Paul Alex. It's just going to be self-help. That's it. Self-help, motivational, mainly talk about mindset, just like what we're talking about, right? Because why? That is the number one needle mover behind any entrepreneur when it comes to any business. It doesn't matter if you have all the resources. How many times have you guys read of highly successful families and then the son or the daughter ends up going to hit broke? Even though they were set up for life, man, they had a silver spoon in their mouth. Why? Because it's their mindset. Everything comes back to mindset, man.

48:54You guys wouldn't be able to create all of the you guys created, being able to scale InvestFest the way it is, which was massive. You guys did a phenomenal job within four years because it's taken people, like Live Nation, for example, years to get where you guys are at, right? But the reason why you guys have been able to do that is because of your mindset. I'm pretty sure you guys probably have social proof where you guys have written this on the wall or on a piece of paper, on your notes, and you're probably looking at it, you're like, damn, this is crazy, bro. And man, me and my guys, we talk about that all the time.

49:26So my podcast, I keep it five minutes. I do Monday through Sunday. Guys, last two months, we reached 2 million listeners and I'm number two in business. I'm number 56 on all categories right now. Congratulations. Congrats, man. Thanks, man. It's impressive. But it just shows you the power of going ahead and taking a perfect action. Like I said, I don't know nothing about podcasts, guys. And people are like, why is he saying that? He's embarrassing himself. No, I'm not. I'm being honest. As an entrepreneur, you're not going to know everything. The thing is, being willing to get uncomfortable. And I was super uncomfortable, man.

50:06I was just like, dude, am I saying this right? Am I going ahead and saying what people want to hear? And it was tough, man. Just imagine you guys sitting up, especially your guys' first episodes, you guys are putting out these podcasts and you're putting your soul and your passion into it, man. and then there's only two or three people listening to it you probably get a review on on youtube saying haha no one's listening to your shit right and you feel like crap but no one sees that no one sees the beginning and it and it wasn't until now dude we got like millions of listeners and it's freaking awesome because i know i'm making a difference i get messages every day people are like dude i'll listen to your podcast it motivates me when i go to work like it's so awesome and guys i don't even do ads i don't sell anything on there it's all free and the reason why is because the person who adds the most value, especially right now in 2024, is going to win.

50:54If you're able to add value to people's lives where they're transforming their mindset and even their environments, dude, you're going to have a forever client. That's what I've been able to build for myself. I've been able to help 4 ,000 clients throughout different niches, different small businesses, but clients that bought into the first business, they go ahead and buy into the second business and then the third business and then they go ahead and they actually absorb everything else that you create i mean it's it's awesome dude well what's up i was gonna say merchant automation yeah that's um that's it's it's it's a great story man so with merchant automation that's uh primarily what i'm working on now merchant automation uh was an idea that actually started in December of 2022.

51:42And since I was already doing ATMs, I was already like in the financial services industry, right? So credit card terminals, that's what it is. Credit card processing, right? How many times do we go to restaurants, convenience stores, bodegas, all that, and we pay like a convenience fee or the owners end up paying that convenience fee for allowing you to use your credit card, right? So I met two mentors out of California where I'm originally from. And they're nine-figure entrepreneurs. They built a massive company called Paybotics. And they are an ISO, independent sales organization. And what we've been able to do is they basically connected with somebody that knew me who went to dinner.

52:26And they were like, Paul, this is the big blue ocean. Here's the opportunity, okay? Credit card processing. What do you think about it right now? And like with most people, when they first hear this, they're like, dude, it's actually, Everybody has credit card terminal. What are you talking about, right? But what you don't know is what you don't know, man. So essentially, I went ahead and I got asking deeper questions and they go and they tell me, well, think about it like this. There is a strategy that was launched and back then it was launched two years ago. It's launched called the cash discount program.

52:55And this cash discount program is where essentially you could go ahead and charge the merchant's clients the convenience fee instead of the merchant paying for the convenience fees. So let's say if you have a bodega that right now on average, they typically make around$200 ,000 in revenue going through their credit card machines. If you, as the credit card terminal provider, were to offer this service to them, it does a couple of things and it's amazing. Okay. Number one, it saves the business owner who is using your credit card terminal 100 % of the fees. So now, if that man was paying$2 ,000 a month for credit card fees, because that's the average what somebody would pay if they were doing$200 ,000 in revenue, dude, you just help them save a lot of money for an entire year.

53:47We're talking about what? $24 ,000? And think about it. That's a nice chunk of change. What can that owner do with that money, right? And I'm like, okay, all right. All right, you got something going on. All right, what else? And they're like, you can also use this as a marketing technique. What do you mean? Because I'm a marketer. He's like, well, when you go into these businesses, your approach about E-Value, educating them, and building foundation is the way you want to go. Think about it like this. The big three, Chase, Wells Fargo, Bank of America, they offer credit card processing, right, to business owners.

54:25But do they have local agents that you can actually call and be like, hey, Carl, what's up, man? Hey, I have an issue with my credit card processing machine, man. Like, well, what's going on? You can't. Usually when you call, it's going to be somebody from out of the country or it's going to be a banker who doesn't really care. Okay. So what's our advantage here is we're a smaller company who cares. And this is where the value comes into play again. Okay. Every company that I start now, the first thing I want to emphasize is value. How much value can I provide to the customer so they can see that we actually care?

55:02And then in return, guess what? We're getting paid. That's just the equal equation that most people miss, man. We don't talk about credit card terminals. We don't even talk about the service. We talk about how we can save them money. We could talk about how we can make their systems better. and we can talk about how we can help them build a secondary source of residual income. So it does two things. Saves the merchant, the store owner, 100 % of their fees. And number two, let's say if one of you guys or both of you guys were interested in actually providing the credit card terminals, now you guys are making residuals off of their clients.

55:34In return, what if you get actual merchants that are like, hey, but I want to make some money too. Easy. You guys can actually split the residuals if the revenue is big enough let's say it's 200k you guys get one percent of the residuals from that 200k what is that one percent of 200 000 two thousand dollars two thousand dollars dude for one terminal one account let me ask you guys something okay how many terminals are you doing though so i'm personally doing 80 so right now my residual income's at 30 ,000. Okay. But we're talking about for my clients that I help get into this business now as well, because here's my bigger picture.

56:18Here's my vision. Okay. If you guys don't see it, my vision is yes, I could go ahead and I could travel to New York. I could travel to these different states, close these deals myself. That is the harder path. My mindset as an entrepreneur, it is what is the path of least resistance? If I already built a successful company the first time, I have 4 ,000 people that believe and trust me. Why not show them the new opportunity, which I have, and help them make a secondary source or a third source of residual income? Because that's what it comes down to. It comes down to time, right? The new rich, I don't believe the rich anymore really care about the Lamborghinis and the mansions.

57:01No, dude, it's time freedom. How great is it for you guys to have businesses and be able to travel the world without worrying or stressing about the income? You know, that's true freedom. It's in here, man. It's just like knowing that, hey, my bills are going to get covered. Business is still going to handle. And I don't got to be in there on Slack or any of these communication systems talking to my team, making sure they're doing what they're doing. Right. And that's what it is. That's what I focus on first to cover my bills. So when you got the ATMs, you got merchant automation, it feels like these are fintech companies in a sense, right?

57:37So when I think fintech, I think valuation. Yeah. And I think if we umbrella, it becomes a holding company for a larger vision where it's now this is a fintech company who can now come and at one point maybe package this up and sell it. Is that on the vision board? And then back to that part where you're saying the vision, it's like, all right, I got 4 ,000 people that trust me. I teach them the skill. Is there a percentage inside there that now is a kickback because you're giving them locations? Correct. Okay. Yeah. That's good, man. You know what you're doing. Okay. But yes, it comes. Here's the thing.

58:14Somebody who doesn't have the experience in business. When you first start off, let's be honest. A lot of people are agreed. They're going to be like, I want it all myself. And I was like that too back in my nightclub promotion days, which is why it didn't last. So at the end of the day, when it comes down to, I'd rather partner up with somebody who knows what they're doing and give them a percentage. The reason why, because I knew they're going to do good business by me because it also affects their business. So that's exactly what we do. We essentially will start them up, okay, where we set them up with everything.

58:51Whether they're a proactive entrepreneur or whether you're more of a passive investor, okay? It just really depends on time. How much time do you have to invest into starting this business? And I have the same conversation with the driver, but it goes into if you have, let's say, roughly four to five hours a week and you're willing to go ahead and sit through what we call weekly clinics with my partners where we'll actually teach you hands-on, man, how to go ahead and sell this because I feel that everybody in this country knows at least 10 businesses that they could approach and ask a very simple question.

59:28Do you pay credit card processing fees? And less than 5 % of businesses in the United States right now are using cash discount program. So probably going to be a high percentage that that person is going to say yes. okay so in business we call this big blue ocean there's a massive opportunity for a lot of people and people are not catching this on yet because everybody that does merchant services guess what they're baby boomers they're people that have been in the game for so long dude that they haven't integrated digital marketing so now that i've met guys that have been in the game for 20 years and I'm basically the face, I am their partners and I'm more into using marketing.

1:00:12I'm now exposing this technique because I see it as an opportunity to team up with entrepreneurs and even 95ers that are looking to invest into something sustainable, but then also willing to get mentored by us. Okay. Cause it's a partnership. And if we're able to get hundreds of people in every single state oh dude yeah valuation is going to go up sounds like fintech but i'm gonna i'm gonna be very honest with you guys i'm never gonna retire and i know a lot of people are like bullshit like no you're gonna retire no i'm never gonna retire it's just in me dude i've always been a worker like with me it's just working smarter not harder you know um i have back injuries from law enforcement dude like it's just i it wore it worn me down bro just seven years in that city it was crazy but now i work smarter so what i'm trying to build is i'm in the next stage of my life man i just got married dude so now i'm looking to making some kids i want like three four kids with my wife um even my wife she's like babe i want to launch like a consulting program for women that need help finding like their true love of their life and i'm like hell yeah let's do it you know i have the resources like i know what to do like it's in my head let's let's rock and that's what i'm really trying to do man i'm really trying to build things that i'm passionate about and this is this is one of them merchant automation is one of them because it's already changed the lives of dozens of my mentees dude like i have so many stories if you guys go either on my website on my instagram that's what i promote the most i don't even promote what i have i could give i could care what i have it's more about them it's about the transformation of what we're doing for people.

1:01:51So to give you a great example, I did another podcast with another podcaster and I have brought one of my mentees who dramatically changed his life. Dude, within seven months, this guy went from owning a construction company in Colorado and he has a wife, he has two kids and he gave his first chance with us because of our social proof our results and he talked to one of our prior clients and he went all in dude and he went all in and within seven months he was able to scale to 40 accounts and i asked him i interviewed him in front of my audience and i was like hey man how was it possible that you went to 40 accounts without having like a massive team like me and he goes and he says the product sells itself.

1:02:43It truly does. Because you think about it, what are the cons behind it? The objections that we've gotten is, well, what if my clients don't want to pay their own convenience fee to use their credit card, right? But when you think about it, that only gets into effect if they're doing high ticket. Let's say you're buying a nice watch. Watch is like$90 ,000. Now you've got to pay 4 % of that. More than likely, that's not going to be your ideal client. You want to go for actual customers like businesses that people use every day. Breakfast cafe shops, coffee shops, food trucks, convenience stores, bodegas, auto repair shops.

1:03:24Things that have high volume of transactions. Those are the best businesses to deploy this exact strategy because they're paying a very small percentage. And the volume, you got to think about it like this. You're getting paid per swipe. So the more volume it has, the better it is for your business because it's not going to affect the actual client buying the service or the product. And that's what I always tell people. I mean, right now we have over a thousand accounts that we've signed up under our umbrella in the past year and it works. We don't get no kickback as far as just like, hey, I don't want your machine.

1:03:56I don't want your service here. No, people love it because it's saving the business owners tens to hundreds of thousands of dollars. and the people that we're helping get into this business, it's making them a lot of residuals where they're able to quit their nine to five. And they're also able to focus on this, growing residual income that's gonna last them a lifetime, man. It's a beautiful thing. How large scale can you grow these accounts? I would see bodegas, grocery stores, that makes sense. Are you looking at sporting venues, large scale accounts like that, arenas, where you're talking about 20 ,000 people coming in?

1:04:30You're talking about 100 ,000 people. if you're at a college Saturday, you know, you go to your arenas, you're talking about 110 ,000 in Ohio State. Is that, can it grow that large scale? It can. It can. That's the future. Okay. That's the future, man. We literally just started a little bit over a year. And within 60 days, I did it as a one-man startup. And we were already a million-dollar company within 60 days. Cash collected. Like, it was amazing. But the reason why is because we started with that push behind the current clientele that we had. They believed in us. They believed in my vision when I presented it to them.

1:05:09And I was just like, hey guys, this is the vision I have for this new company. This is the great opportunity that I believe that I'm investing in for my family. So it's like, think about it. If you were able to invest into Uber in the very beginning, the humble beginnings of Uber or Amazon, this could go that big. It really can. With the right management, with the right belief and the right culture of employees that we do have, I truly believe that. Just because I'm leading it. And that's why I've been able to go ahead and hire CEOs for the rest of my businesses because I want to go all in on this one because of that belief, right?

1:05:47But to go into what you were just saying is I think that's the future, but not now. The reason why I want to focus on helping hundreds of thousands of entrepreneurs first accomplish true financial freedom through this. And then we can focus. I'm pretty sure throughout those hundreds of thousands of mentees or agents that we do get, there's probably going to be a handful of people that are already going to have the connections. Because I'm a true believer in our network, right? your network can truly change your net worth so what's going to end up happening is we're probably going to get one or two people that have such a humongous network that they're going to be like dude i can present this to my people and i could get all these accounts for myself and that's what's happening already we're getting a few people like top affiliate companies that work with like russell brunson for example that they're like hey dude we have over 200 basically foot soldiers all over the East Coast that can go ahead and present this to accounts.

1:06:49He's like, how can we set it up with your business where essentially we can do a partnership, you do the training, you do the deployment of the terminals, you find the location and you just direct our 200 affiliates and I'll pay them, you know, whatever I get from my residuals. And I was like, yeah, dude, let's do it. So that's something that we're working on for later on this year. But do you see like the opportunity is huge, man. I'm sure you guys have a huge network you know huge network that you're probably thinking right now you're like bro i know so many restaurant owners so that can use this because it's going to save them a ton of money and then on the back end it's going to make you guys a lot of money on residuals so before we leave what's some what's some departing words that you can leave to entrepreneurs on your journey that you you know personally went through that kind of some words of wisdom yeah no absolutely man.

1:07:40I mean, you got to believe in yourself. At the end of the day, it's the conviction and the passion that you have as a person. Don't do yourself a disservice by actually listening to people that haven't gotten to the life that you dream of or the lifestyle that you want to actually live. My entire life, I've been judged. I've been judged when I was in corporate America. I've been judged in high school. I've been judged as a police officer. I've had coworkers say, hey dude you're not gonna you're gonna be a bad cop but then it went reverse right because of the conviction and belief that i had in myself at the end of the day no one can take that away from you so key takeaway here anyone listening to this just do it just do it literally just like like nike just do it imperfect action is gonna win over getting stuck on analysis paralysis the best thing i ever did in my life was invest 20 bucks on a couple books and i know it sounds cliche a couple books that changed my mindset and dramatically changed the lifestyle of my family man it dramatically changed everything for everybody dude bloodline breaker and that's what it's about man yeah we appreciate you we appreciate you being that investress man what was your takeaway um from the event oh dude it was awesome it was awesome like i said man like i was a nightclub promoter for like six years and i know what it takes to basically like orchestrate and organize an event that massive.

1:09:01And I think you guys killed it, dude. You guys did a great job. I think it's a great platform for people that really want to educate themselves in entrepreneurship. And I think, dude, I'm just waiting to see what you guys do next. It's 2025. It's going to be awesome. Appreciate it. How can people follow you on social media, website, everything? Yeah, no, absolutely. It's Instagram, Paul Alex. And then the website is just merchantautomation.com, guys. There you have it, ladies and gentlemen. Thank you guys for Rockmus, we'll see you next week. Peace. Peace. An illegal alien from Guatemala charged with raping a child in Massachusetts.

1:09:36An MS-13 gang member from El Salvador accused of murdering a Texas man. A Venezuelan charged with filming and selling child pornography in Michigan. These are just some of the heinous migrant criminals caught because of President Donald J. Trump's leadership. I'm Kristi Noem, the United States Secretary of Homeland Security. Under President Trump, Attempted illegal border crossings are at the lowest levels ever recorded And over 100 ,000 illegal aliens have been arrested If you are here illegally, you're next You will be fined nearly$1 ,000 a day, imprisoned and deported You will never return But if you register using our CBP Home app and leave now You could be allowed to return legally Do what's right, leave now Under President Trump, America's laws, border, and families will be protected.

1:10:29Sponsored by the United States Department of Homeland Security. Hey, it's Joel. And Matt. From HowToMoney. If your New Year's resolution is to finally get your finances in shape, we've got your back. Prices, they're still high, and the economy is all over the place. But 2026 is the year for you to get intentional and make real progress. That's right. Each week we break down what's happening with your money, the most important issues to focus on, and the small moves that make a big difference. Kick off the year with confidence. Listen to How to Money on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.

1:11:02What if mind control is real? If you could control the behavior of anybody around you, what kind of life would you have? Can you hypnotically persuade someone to buy a car? When you look at your car, you're going to become overwhelmed with such good feelings. Can you hypnotize someone into sleeping with you? I gave her some suggestions to be sexually aroused. Can you get someone to join your cult? NLP was used on me to access my subconscious. Mind Games, a new podcast exploring NLP, a.k.a. neurolinguistic programming. Is it a self-help miracle, a shady hypnosis scam, or both? Listen to Mind Games on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.

1:11:42This is Dr. Jesse Mills, host of the Mailroom Podcast. Each January, men promise to get stronger, work harder, and fix what's broken. But what if the real work isn't physical at all? I sat down with psychologist Dr. Steve Poulter to unpack shame, anxiety, and the emotional pain men were never taught how to name. Part of the way through the valley of despair is realizing this has happened, and you have to make a choice whether you're going to stay in it or move forward. Our two-part conversation is available now. Listen to The Mailroom on the iHeartRadio app, Apple Podcasts, or wherever you get your favorite shows.

1:12:14This is an iHeart Podcast. Guaranteed human.