G Perico on Going Broke, Owning 80% of His Music, Nipsey Hussle & Why Independence Is the Only Way

26:26Like, what's the point? Like, to go sit in jail for life or to get killed and don't have nothing and have niggas having a fucking car wash for you and like, you know what I mean? And it's like, it just really ain't make no sense. That's like the fish fry. One of my favorite rappers of all time was AZ. He had a dope line where he was like, there's more to gain than just street nigga fame. Them same thoughts I fought like Sugar Shane. And I feel like it's like quicksand, like, because it's alluring. Like you said, like, you know, to go and to have hood fame and to be able to be the man in your block.

27:00And everybody, you know, recognizes you and it plays to your ego. Yeah, definitely. And it's something that it actually is appealing. Yeah, yeah. But it's like you got to kind of fight that because it's like if you stay there too long, like quicksand, you don't realize that you're sinking. That's the thing about quicksand. You don't really realize that you're sinking. You think you're just standing there before you know it. You're like six feet deep. Yeah. So that's an interesting dynamic that you said you're even still fighting that to this day because a lot of people can't understand it, but I can understand that aspect of it where it's like you can't really get that feeling anywhere else.

27:33Right. But you know that ultimately it's not going to lead you anywhere. Right. It's definitely ego-driven. And I kind of like compare it to like somebody that smoked crack. Like they know it ain't good for them. They try to quit, but it's like they back on it. Like, it's the same shit with the streets, bro. And the same thing with hustling. You know, like, I kind of battle with doing nigga shit all the time. You know what I mean? But at the end of this day, it's like... Just keep it occasional. Yeah, it's no... Occasional. Occasional. Yeah. Keep it occasional and not, like, basically not even real.

28:12Like, for real, because, bro, it's nothing at the end of it, bro. Yeah. You know? Every nigga that I know that made it to old age as a street guy, like they dealing with so much mentally. And then it's like even the ones that's not like still made it out with they since, it's like, all right, you do this shit, you fuck around and be rich in the streets and all this, and then it's over. And then you got to start all over at the beginning of the work world doing some shit that a nigga that's 18 is doing. It's your supervisor. Right. And then you already got this nigga ego. I know that shit, it eats you up.

28:49And it's like, before I get to that point, I need to shift. You know what I'm saying? So knowing that, I wonder, like you said, you have the boxing gym, and that speaks to youth, right? Giving back to youth. Knowing where you're at now, having some maturation, having some occasional tendencies, is the vision now somewhat make sure that the youngins behind me have a different alternative? if they can see something different, right? I know that you coach in summer leagues and doing the boxing gym. So how much of an impact does that have you, the youngest coming up? I mean, that's, like, super important, bro, because, like, the next era is the future.

29:27You know what I mean? And then just understanding what they'll go through if I'm, like, directing somebody in the wrong way. Like, because I had a group of, like, young homies after me. They got life. They dead. They fried. You know what I'm saying? And it was like a lot of them was like following my leadership. You know what I mean? And I ain't know no better. You know what I mean? Like we was finna end up fucked up. You know what I mean? Even though I saw it in front of me, though. You know what I mean? But I was so in awe with like my older homies and big homies. I'm like, nigga, that's what it is.

30:02That's what we doing. You know what I'm saying? So just knowing that, bro, there ain't no life at the end of that, bro. I'd much rather have you boxing or rapping or doing short films or going to be a doctor, anything. Or owning a building. Or owning ownership and business building, whatever it may be. I'd much rather have you doing that, a podcast, than gangbanging and doing street shit because I know where you're going to go. Nobody, this shit been around, and L.A. had been around over 50 years. You know what I'm saying? Like all these hoods having their 50th anniversaries like this year. You know what I mean?

30:45And then the Crip and the Blood shit been out years before it was individual sets. So it's like this shit been around over 50 years, bro. Ain't nobody beat it yet that ain't like transition. Ain't nobody that stayed in it, beat it. And like 90 % of niggas not finna get past 25 without being life or like shot up bad, can't walk like or shot in the head and his fucking mind is gone now you know what I mean like it's really fucked up bro like the the real reality of it so yeah I much rather have I much rather use my influence and my energy to help niggas do some other shit I know I ain't gonna be able to save everybody but if I could help some niggas that could help they niggas and help they niggas then you know it's important yeah so you you involved in Vector 90 nah nah nah I didn't have nothing to do with Vector 90.

31:35Okay, okay. So talk about, you know, your path in music streaming. Like, what's the most important thing for independent artists? Is it to focus on marketing? Or is it to focus on relationships, getting features, DJs? Like, what's your path? Like, a lot of people are independent artists, but a lot of people aren't successful as independent artists. Yeah, I think this is all equal. like it's like the brand what is it what's your story um who are you talking to what you represent you got to identify that so you know you're you can identify your audience you know i mean and it's marketing and like most importantly it's relationships like i got good relationships from like over the years you know i mean it's organic yeah just a lot of people that fuck with me And it's a lot of relationships.

32:30Like, we ain't never ask for favors or nothing like that. We just tight, you know what I mean? And, you know, if time come to do some business, I know it'll go well. But relationships, highly important, you know? And, like, people got to understand, like, the power of just respecting people also. Because the ego shit and the street nigga shit, having niggas being an asshole and a dickhead, like thinking that, you know, you're in a position that's untouchable or shit can't change, you know what I mean? Because, you know, it's a lot of people that may be at the bottom of the totem pole right now, this day, in fucking 24 months, which flies by like nothing, you know, they may be the top motherfucker pushing buttons, you know what I mean?

33:18So relationships are super important. How is it dealing with the complexity of you got the street dudes that you're with? Yeah And now you have business ventures And realizing that some of them can't go Most of them are not going to be able to go with you How is dealing with that complexity? I mean, that's a whole other struggle You know what I mean? Because every time I've been on a run since I've been out First thing I do is go back and grab some of my niggas Like, look, this, this, this, this and it never, it ain't worked one time. You know what I mean? And I'm just realizing that right now.

33:55Like, damn, that shit never works. So, you know, it's like, bro, the whole street thing is a struggle. And then, like, my business guys, like, hate it. You know what I mean? Mixing those two worlds. Yeah, like, nigga, your heart is entirely got you a fool. Like, yeah, I'm foolish sometimes. You know what I mean? But, you know, that's why I work so hard. So it's like if we make a mistake, I mean, we could make up for it with the work. I mean, but it's definitely it's definitely a mission, man. The two definitely don't blend at all. Like the two worlds don't even understand each other at all, either.

34:33I mean, but by me being a hybrid, it's good for me. I mean, I just everybody can go like the saying go. You know what I mean? That's a fact. Small, small. Everybody can go. That's a fact. So does that lead to a level of resentment? I was just going to say that, yeah. For sure. How you deal with that? For sure, bro. That's like, that's another pressure. That's another pressure on your mind. Just think about, like, just coming from something with people that you love and you fuck with. And then you blessed with a vision as well as the opportunity and the drive to get it done. And you want everything that you got for your niggas too.

35:15but they not trying to understand. Only thing they can understand is create a riff with you or try to discover some type of problem and live off of that instead of trying to find a solution on how we could bubble. You know what I'm saying? I'm a nigga you could bubble with. You know what I'm saying? Straight up. So, yeah, that's difficult. That's what I run into like 99.9 % of the time across resentment. It's plenty of niggas that can't stand me right now, but, you know, oh, well, shit don't stop. You've been chosen to lead. So I wonder, because you work with the word pressure, it's a lot of pressure, a lot of pressure, and it is.

35:54You're dealing with two different worlds. You're navigating. You're learning. You know one world. You're entering this new space in the world of business and business ventures, and you're learning that. At what point do you check in on your own mental health during this process? Because it can be waning. You've seen some tragedies. You've seen chaos. And even in the business world, there's a lot of shit that is real tricky. And you can't react the same way to both. No, you can't. So when do you check in on yourself? Man, that's a great question. Because that's one thing that I'm still not sure of.

36:30You know what I mean? Like, I know it's some type of confusion inside of me. You know what I mean? But I don't know if like the work, like the work and me just knowing that I'm doing something great, like I'm inspiring motherfuckers when I see people like that's refreshing for me. That's what helped me. Like, you know, I may wake up in a funk and then when I jump up and go outside and niggas is like, gee, nigga, whoa, I know what I'm doing is like I know I'm on the right path. You know what I'm saying? so that like tends to my mental health and you know the feelings and the emotions that I go through so how important is it to have a team and what what is it who's on your team you know you probably got a publicist manager like how important is that to put together I mean the team is highly important bro because like I got big vision and like just you know just want to take over the world so it's like we working on movies we doing clothes music, visual, all type of different content, working with different brands.

37:37And then the division that I got is way broader than that. So it's important to have somebody to bounce off of. And it's important to have somebody that can execute on a high level. It's important to have people around that think big, you know what I mean? And see big shit, you know what I mean? and it's also important to, it's a thin line, like it's important to be able to be modest at the same time too of just knowing where you at right now, but knowing where you got to take it. So like a team is extremely valuable in this shit right now. So what's the members of your team, like close in the circle?

38:15So we got like management, you know what I mean? We got digital. It's like social media. Yeah, we got digital. we working on a new social media person right now but like digital on the music and we got PR and then it's just a few people that like I don't want to call them assistants they do a variety of different but yeah it's a few people that make sure things get executed and carried out you know what I mean but it's very it's minimal you know what I mean it's only like three four people on the team you know what I mean And everybody is like snipers. Super efficient. Yeah. So you said you got the big vision.

39:02How independent is the process? I know you got shows. Are you guys booking the venues? Are you setting the ticket prices? How independent is this whole thing? So for some of the shows, like when we hit the road, some of the shows I do book the venue. And we just get the whole thing. And then some of the shows I get a guarantee. You know what I mean? Promoter. Yeah. And that's because, like, well, right now I'm getting guarantees damn near everywhere now. But, like, just breaking through the market and just showing that I can bring people out and sell tickets. And I got to establish, like, ticket sale.

39:39You can pull me up and see how many tickets are sold and shit. So, yeah, right now we're just getting guarantees. But, yeah, like, this year we was booking a lot of venues. Yeah, I mean, you learn so much through that process. Yeah. And you get to keep the margins a lot larger if you're doing it yourself. We went to a few shows with some established artists, and they were like, this is the first time we've actually booked our own show. But I feel like that's changing, right? The more that people get experience, younger generation sees what the old one did, now we implement. How do you determine which markets to go to?

40:14Are y 'all looking at the analytics? Are you looking at data? Yeah, we're looking at analytics, data, and then also like where other like west coast artists slide through you know i'm saying because it's a few spots that i didn't think like i'm sure we're gonna go here like where and um like uh nebraska some fanta fe yeah like yeah we went through nebraska we went through nebraska idaho i knew it all these different spots you know i mean and you know the people came out you know what I mean so it was dope like even Atlanta like I was sketchy about Atlanta Atlanta was sold out you know what I mean so yeah I just I learned a lot about what was going on and the work that we was doing this year which one do you like better being booked as talent promoter or actually doing it yourself um yeah I kind of like doing it back because a lot of promoters like aren't really promoters like you know what I mean it's like you run across somebody that want to toss you some money and then it's like like for me right now yeah for me right now bro what's more important like is the of course the money like we're gonna get paid but we gotta make sure this motherfucker filled up too you know what I'm saying like so a lot of promoters see me, like I come through a city, it's sold out, and they just think that they could have me posted on Instagram a couple times.

41:42And that's going to do it. Yeah. So, you know, you run into it. You just got to just fuck with reputable people, though. You know what I mean? At the end of the day. Yeah, it's interesting. I remember growing up, promoters, it was a thing. They actually sold the shows. Yeah. They marketed it. Now promotion's like, yo, put the flyer up. That's their job. Like, here go the money. Hey, bro, can you post the flyer again? You got to do the work. It's like, nigga, you have a job and I have a job. My job is to come entertain. I'm going to promote also because I'm into the overkill. You know what I mean?

42:17But a lot of people don't understand their role. It's just like, damn, what's the word? I'm short on words. People just entitlement. Like, niggas just don't understand what they're doing, basically. So as an independent artist, where do you make most of your money? Shows or actually selling music? Clothes. Clothes? Clothes. That's more money than anything. Yeah. Yeah. All right, so talk about that. So what's the model behind that? The actual brand or just, like, how we moving it? How you moving it? um so it's like we started off just with like the scarcity like where's that where's i going yeah so scarcity like to just get people to run through as opposed to over a week period nigga we want everything sold this weekend you know i'm saying or matter of fact friday limited drop you know i mean yeah so which is like the limited a limited drop starts off small and a limited drop goes from maybe 200 pieces to 500 to 1 ,000 to a couple thousand, and it's still a limited drop.

43:29But these pieces is gone quick as shit, you know what I'm saying? So, like, just promoting it through, you know, scarcity and then, like, just continue promoting the idealism behind the brand and the lifestyle behind the brand, you know what I mean? And Blue T-shirt is pretty much like a progressive lifestyle brand, you know what I mean? blue t-shirt what is that is that is that a gang reference nah it's not gang

43:58it's basically just perception like like we were saying earlier like as far as the resentment and then you know just different like that blue t-shirt is similar to me walking into a circle of the homies like hey uh we could make 10 million with this rap all you got to do is this this, this, you know, man, hell no, I ain't doing this shit. That shit ain't going to work. You know what I mean? So it's like just shit that I experienced is, you know, the idealism behind blue T-shirt. Like nothing is blue. You know what I mean? Sometimes it ain't even a T-shirt, but it's blue T-shirt still, though. It is a blue T-shirt.

44:36You know what I mean? Because I'm making it happen. I can make it happen. So you, this makes sense, right? So like if it's a limited drop, I'm assuming now when I go to the shows, I know who the real supporters are because most times they're going to have the blue t-shirt brand on. Yeah. We get in cities like, that shit feel good to one. Hand to hand. You hit a different city and niggas already got... You selling stuff at the show? Yeah, for sure. At the core audience. How do we envision this? Because you said that there's a big vision. This is a two-part question. Can that vision be fully executed while in LA?

45:12Right? Or do you have to actually navigate throughout the globe. You definitely have to navigate throughout the globe. Now, LA is a big market. It's an important market. It's a market that you gotta have, especially being from LA. But, it's, you know, if you don't step outside of that, then you just, like, it's a ceiling. You know what I mean? It's definitely a ceiling. So, you definitely gotta like, step out and move around and spread the message and connect and learn new shit and different ways to do shit. Like, you can't know everything, but L.A. niggas do know everything. You know what I mean?

45:50So, you know, that's also something that I had to overcome. Like, the L.A. nigga, the crip nigga in me. You know what I'm saying? That, yeah, fuck that. You know what I'm saying? So, yeah, we definitely got to step out. So, you know, we moving around. And I'll speak a little bit more on what we doing right now later. But, yeah, right now, you know, we outside the box for sure. When you said Idaho, I'm thinking to myself, if there's people in Idaho, there's definitely people in the UK. Yeah. Definitely people in Paris and Lagos, Nigeria. Yeah, so we send shit to London, Japan. Toronto. A few, like, Vancouver.

46:30I ain't really been, like, I ain't been doing the orders in about a year. But when I was doing the orders myself, like, these were spots that we were sending shit to. It's direct shipping or you have it, like, in a way out? Yeah, direct. So I got everything at one spot. And then it's like orders that get sent out. Yeah, yeah, yeah. So I got somebody that come through. He come through once a week, ship everything. You know what I mean? And when we do drops, you know, but we doing like more consistent drops now. So, yeah, he come through once a week, get the orders out. And then I got the studio right there.

47:02We working. I got my camera guy right here. We could shoot a video at any time. We shoot an episode. So we about to start season three of my vlog. So, you know, we vertically integrated. We integrated. So talk about the content, the vlog, and why is that important? And whose idea was that?

47:30I want to say it was my idea. You know what I mean? I can't say if somebody's like, you need to vlog. And I was like, yeah. But for the most part, it was my idea. And I just feel like people need to, like, see the lifestyle. You know what I mean? People need to see what's going on. Because I come from an era of if you know, you know, nigga. Like, but this ain't the time. If you know, you know. Because it's so many motherfuckers, they show so you know. You know what I'm saying? And that's the game. Like, show me something. Let me see something. Like, how is you popping up on, how many times you popping up on here?

48:05And what are you doing? And how is you inspiring me, nigga? And why do I want to fuck with you? You know what I'm saying? Fuck what I heard. You know what I'm saying? And then, like, the way that the street culture is, like, just taking a, like, nasty turn right now. Like, you got to put it out there, like, where you, you know, where you coming from and what you represent. You know what I'm saying? And then, again, that's, like, lack of budget. Like, we don't got, like, millions to spend at one time. Not yet. You know what I'm saying? and like in this next run we will you know what i'm saying and we still gonna flood like that but you know we got to give it to them you know what i mean so it's more music more content is the the blue t-shirt brand is it more items as well is that as part of the plan so yeah so this year we moving into items like uh like backpacks um household items you know I mean, have real estate in people's house.

49:05That's always good. We're just looking to create a brand, like, that people could really live by. You know what I mean? Just full lifestyle. Like, everything you're doing, blue T-shirt could be involved. So, essentially, your music is a commercial for the clothing. For sure. Clothing is number one priority. Yeah. Clothing and touring is, like, neck and neck. You know what I mean? Yeah. but like clothing like smoke and everything though honestly and um like you say the music is the commercial for the brand that's crazy that's what like that's what Jigga told me that's what Emory told me well because you know you know what's funny about that because who told us that was Dame yeah so Dame yeah so yeah that was Dame told us that he was like yo when he does his movies he was like yo I'm wearing I'm wearing my clothes he's like this shit is an hour-long commercial for me to promote my marijuana, promote my clothes, promote my liquor.

50:04I could promote everything within an hour without you even knowing I'm really promoting it. Exactly. And that's what we're getting into movies. Hotshot 2 with DJ Drama is on the way. And we got a movie coming with that. And like you said, that's a commercial for the brand. You know what I mean? It's a commercial for the brand of myself and just everything that I represent. You know what I mean? So who are Who are some of your Your icons Or some people That you love to Look up to Inside of the world Of brand building Well I guess Slash fashion Because I feel like We had this conversation With Berner And his thing was The merch The merch The merch Yeah the marijuana Is cool But the merch The merch The merch And now I'm hearing it from you That was the merch The merch Yeah You know Berner makes more money Off of merch than cookies Did you know that?

50:50Yeah for sure You knew that? Hell yeah Yeah Berner I was surprised I didn't think I wouldn't I wouldn't that cookies is that cookies booming man sure but um yeah people like burner you know I mean um it's it's so many different designers bro that I'm inspired by and just people that got brands like we that's like a whole hour-long conversation right there like but I would I just say I'm just inspired by success. And with me, success don't always mean who made the most money that year. You know what I'm saying? It's kind of like who made the most impact that year. You know what I'm saying? And who touched the most people, which ultimately equals dollar signs.

51:38You know what I'm saying? So who inspires your fashion? Because I see you got the chukas on. That's very vintage New York. What chukas? I mean, the construction. Whoa, whoa, shoddy, shoddy. My boy. What happened? Shockers, baby. So that's a New York thing, not an L.A. thing. Well, you knew he was coming here. Well, that's what I'm getting at. Nah, I had something else on. I slid through soap, so we went around the corner to do something before this. And I was trying to go do some shopping before I jetted. And I just only, I wasn't feeling the J's I had on. I'm like, I need some Thames with this shit.

52:16You know what I'm saying? That's going to set me off. I went around there, and then I was trying to make it to EVZU. But, yeah, man. Bro, the fashion is inspired by, like, a multitude of people, bro. You've been into fashion for a long time? I mean, I've been getting fly for a long time. But this is my thing, though. Like, real fashion people and fashionable people kind of look at me like, you know what I'm saying? because I'm just like a fly street guy, like just not necessarily fashionable. Like fashion show type? Yeah, if that makes sense. You know what I mean? I'm just like a fly street nigga.

52:56You're not wearing the couture runway show? I don't know. If necessary, occasionally. Yeah. Occasionally. Like I'm going to mix it to like to where you could, I still look like a South Central guy. I was about to ask you, that's what I was getting at. So New York obviously is the home of fashion, we can say, right? We can say. We can say that. Yeah, we can. That's like no dispute. Yeah, yeah, yeah. That's for sure. So it's like that's part of the culture. Like you had to get dressed. Everybody, you know, in middle school, high school, it was like, you know. But I feel like L.A., that's not the same culture, right?

53:34It's not the same pressure to get fly. Nah, L.A., like you got fly niggas. in LA, you know what I'm saying? It's just not like fashion fly. Driven. It's not like super focused on that. Yeah. Yeah, it's not fashion, like high fashion driven. It's just like, just clean fly shit. You know what I'm saying? Like, you know what I mean? And it's pretty much a uniform in LA. Like if you went to inner city type shit. You know what I'm saying? So let me ask you this. Speaking of LA, how how big of a role was nipsey hustle to the city of la i mean obviously everybody you know appreciated him all over the world but in la like you know just from hearing from you and talking to blast and different people from la that wasn't even a part of his immediate inner circle but i could just see different influences like how how impactful was that to actually see his rise and his rise to power?

54:34Like, Nip was like, see, the thing about Nip was like, he was one of them niggas that you gonna see on the block. Like, you gonna see him out, and then he like, from like one of the most notorious hoods in L.A., you know what I'm saying? And he's there, like front and center. And you may bump into him. Like, me and Nip used to bump into each other all the time early morning, you know what I mean? So he a dude you gonna see, but he he's from the culture he's from the lifestyle and he's like just a full of the stamp of what it is right but the twist is he's also like a nigga with big vision that's making it happen outside the box and he's moving across the world and across the country and he and and And you could see him in your face and see he's doing great shit.

55:29You know what I'm saying? And like the city always loved him. You know what I mean? Now, people everywhere else that wasn't from this shit probably didn't get it until after he passed away. But like Nip was like probably like one of the most influential niggas to like ever come up out of L.A. from our era and probably the eras before and a few eras after. You know what I'm saying? Like his influence was unmatched. Like, he inspired, like, niggas that, like, naturally posed to hate him. You know what I'm saying? Like, and, you know, the city loved him, bro. Like, I don't think it'll never be another.

56:05Like, never, ever. Like, that nigga was just special, man. Like, he was special. Like, he was, like, the first motherfucker that was, like, it's okay to think. It's okay to read. Like, I'm still a gangster. You know what I mean? But it's okay to bring all these slashes into your game and you can still be here. You know what I mean? So, yeah, Nipples. Yeah, I mean, the influence is, I mean, extremely strong. It may not be another hymn, but I feel like the influence, it's like the pop theory of I might not be the rose that grew from concrete. That theory where it's like I might not change the world, but I'll spark the mind that does.

56:47I feel like there's artists, and maybe you know better from the city of L.A., more than just one that can carry that torch. So even what you're doing with the youth, I feel like that's important. I feel like you creating brand, that's important. You doing shows in LA, that's important. We'll get to that, the Novo Theater. But do you feel that word pressure to carry that legacy or part of that legacy? Nah, because at the end of the day, bro, Nip is his own man, his own thing. He had a vision of his own. And he completed to a certain point. and it's then turned into something else after he's gone.

57:24Like, he did a great thing. Like, he created a, like, a forever brand. You know what I mean? And, like, he inspired niggas to create their own. So, like, I would never ever in life, like, even insult bro or, like, lack of better terms, insult my own vision, like, trying to walk in the next man's shoes. Not walking in shoes, but spark the next generation in your own way. Yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah. So, yeah, so, yeah, I definitely, I don't think it's any pressure because, like, what I learned from bro is it is, you know, like, whatever my mission is and whatever I'm on, as long as I'm, like, really glued to it and executing and, like, really serious about it, I'm doing the right thing.

58:16You know what I mean? Like, even if another thing I learned is from bro is even if people don't understand, because it was a lot of people that didn't understand, bro. You know what I mean? And even if people don't understand and I know that I'm doing the right thing in my heart, my mind and my soul, then I'm in the right direction. So there's no pressure. Who's some of your favorite artists that's coming up out the West? I've got a lot of dope artists that's, you know, bubbling right now. On, like, the R &B side, like Ty Dolla$ign and Blast, and then on the rap side, who's some of, you know, people that you actually listen to?

58:55Wally. I think Wally going, like, like, Wally the sensei, bro, I think he going to, like, change the world, honestly. You know what I'm saying? In all honesty. Like, bro is, like, he just speak from a whole different place than everybody else. And it's like, you know, it's not like selfish. Like, you know what I'm saying? Like, he really giving you him, like, uncut, unfiltered. Like, it's shit you could feel. You know what I'm saying? And it sound great. Like, Wally Dope, Roochie Dope. It's like, it's a lot of people, man. I don't want to get to naming people and leaving nobody out. But, like, LA is definitely bubbling right now.

59:34You know what I mean? And about to hit another, like, major wave. my brother yeah nah it's been real man we appreciate the construction Tim's first let's do that the construction Tim we appreciate the Visage lens yeah for sure B.I.G B.I.G I felt like P.O.P.P.A very reminiscent came through you knew the assignment my brother so from two New Yorkers who'd you who'd you we appreciate you who'd you who did you grow up you say you grew up on Lil Wayne yeah Weezy Wiz Spitter You know what I mean? Jeezy Jeezy Jeezy The game you said? Gucci Game French Montana Yeah Like all these different people that was just flooding Like just giving us content Like you know what I'm saying?

1:00:27That YouTube era Like that mid 2000s, 2005 That type of time Yeah And beyond Yeah So it's just like just a lot of people just... Who's your goat? Who's your great... Who do you think is the goat? For you, personally. My goat? Your goat. Not like the goat. E-Fotie. Seriously. E-Fotie. I would expect you to say Wayne, because most people from that era, they think Wayne is the greatest ever. No, Wayne the greatest, but like, when like, my goat like, just like, it's just more than just rap. Like, like, Foty, like, of course I wasn't there when all that shit was dropping, but I'm a student of the shit.

1:01:06And like, he was like one of the first niggas dropping consistent, nonstop. And he was like a major independent. You know what I mean? He owned all his shit. And then he got all these different businesses. And the nigga still tight. Like, it's not like other OGs when they drop shit. Like the youth is still playing E-40. Like we still go crazy when we see 40. You know what I'm saying? And he, and I think he just like a, a great example of like, business and how to age in the game and still be the shit and still be successful and do other shit. So, yeah, E-40, man, my final answer. Shout out to 40 Water.

1:01:48Shout out to E-40, man. Good dude. We had him on the show, ran into him a few times. Sent to some spirits. Nice, good dude. Good dude. All right, my brother, I appreciate it, man. How can people follow you on social media and all that? BG Perico on pretty much everything. It's summer all year round. For sure. In L.A. In L.A. it rained for like three days and then we back to trying to put the jet skis on the lake. That's a fact. All right. Thank you guys for rocking with us. We'll see you next week. Peace. Peace. Peace. An illegal alien from Guatemala charged with raping a child in Massachusetts.

1:02:24An MS-13 gang member from El Salvador accused of murdering a Texas man. A Venezuelan charged with filming and selling child pornography in Michigan. These are just some of the heinous migrant criminals caught because of President Donald J. Trump's leadership. I'm Kristi Noem, the United States Secretary of Homeland Security. Under President Trump, attempted illegal border crossings are at the lowest levels ever recorded, and over 100 ,000 illegal aliens have been arrested. If you are here illegally, you're next. You will be fined nearly$1 ,000 a day, imprisoned and deported. You will never return.

1:03:03But if you register using our CBP Home app and leave now, you could be allowed to return legally. Do what's right. Leave now. Under President Trump, America's laws, border, and families will be protected. Sponsored by the United States Department of Homeland Security. Hey, it's Joel. And Matt from HowToMoney. If your New Year's resolution is to finally get your finances in shape, We've got your back. Prices, they're still high, and the economy is all over the place. But 2026 is the year for you to get intentional and make real progress. That's right. Each week, we break down what's happening with your money, the most important issues to focus on, and the small moves that make a big difference.

1:03:42Kick off the year with confidence, listen to How to Money on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. What if mind control is real? If you could control the behavior of anybody around you, what kind of life would you have? Can you hypnotically persuade someone to buy a car? When you look at your car, you're going to become overwhelmed with such good feelings. Can you hypnotize someone into sleeping with you? I gave her some suggestions to be sexually aroused. Can you get someone to join your cult? NLP was used on me to access my subconscious. Mind Games, a new podcast exploring NLP, a.k.a.

1:04:18neurolinguistic programming. Is it a self-help miracle, a shady hypnosis scam, or both? Listen to Mind Games on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.

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