In short
Country Wayne explains how he built a content “empire” from Facebook skits into high-volume series storytelling, monetization, and major deals, emphasizing engagement, consistency, and platform strategy (especially Facebook’s older, income-heavy audience). He also discusses his production workflow, paying producers, and why he’s building a separate streaming service.
Guests
Ernest (host/ interviewer). Country Wayne (guest): Atlanta-based comedian/content creator who started on Facebook in 2014, grew to about a million followers by 2015, and during the pandemic expanded into ongoing character/story “soap opera” style series. He runs a large production operation with multiple producers and assistants, and negotiates deals using audience/engagement leverage.
Key claims
- “Business from day one”: he monetized his comedy/guilt and planned for money early.
- Facebook is valuable because the audience has consistent income (parents/grandparents), and engagement can drive advertiser value.
- He posts extremely frequently (about 40 videos/day on Facebook/YouTube; earlier IGTV required ~3-minute clips).
- He credits success to storytelling depth, casting non-actors by matching their real-life traits, and paying producers to scale output.
- Biggest mistake: not monetizing earlier; pandemic forced him to focus on monetization.
Notable examples
- Pandemic shift: characters like “Drip” led viewers to ask “what’s next,” pushing him into longer series.
- He says he was making about $90k/month on Instagram during an ad program, but creators weren’t creating enough for payouts.
- He compares his model to Tyler Perry’s “studio” approach, but says he built a “mini network” via social media.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOSocial Media Perceptions and Monetization
3:16 to 4:04
Discussion on social media's impact on content creators and monetization.
“We're in Atlanta, our second home, and we got a very, very, very special guest.”
Country Wayne's Journey and Early Success
4:04 to 6:10
Country Wayne discusses his rise in the entertainment industry and early strategies.
“I think early on, people were watching it for the entertainment component, and were missing out on the business that was happening.”
Transitioning from Skits to Series
6:10 to 7:01
Exploration of how Country Wayne evolved his content during the pandemic.
“I could rap a little bit, but they know where new my comedy.”
Casting and Developing Characters
7:01 to 8:00
Insight into Country Wayne's process of identifying actors and developing stories.
The Value of Facebook for Creators
8:00 to 11:14
Country Wayne shares insights on leveraging Facebook over other platforms.
“Yeah, so that process, I mean, in traditional media, that would be a casting call.”
Monetization Strategies on Social Media
11:14 to 14:02
Discussion on the importance of monetization strategies on various platforms.
“There used to be that saying, Facebook, that's where your parents live.”
The Homework of Social Media Success
14:02 to 15:10
Learn the importance of effort and strategy in social media marketing.
“And it's like, man, I'm going to do that.”
Consistency is Key to Engagement
15:10 to 15:59
Discover the significance of consistent content posting for audience retention.
“And if Instagram bring that money back, I'm coming back.”
The Journey to Monetization on Facebook
19:21 to 20:31
Hear about the initial steps taken to earn money through social media content.
“I just did a video just letting the camera run over three minutes with my children in the bed.”
Building a Loyal Audience
20:31 to 21:10
Learn how to foster a dedicated viewership and community engagement.
“That's how a broke dude end up getting your girl.”
Show all 42 chapters
The Power of Content Creation
21:10 to 23:08
Explore how consistent content output leads to significant engagement and visibility.
“I ain't been the same life, baby, because you're a queen.”
Creating a Mini Network
23:08 to 24:13
Understand how to build a media presence similar to mainstream networks.
“And they don't think I know, but I'm like, I'm getting the feedback.”
Transitioning to Passive Income
24:13 to 26:59
Discover the benefits of generating passive income through content.
“It's just that he did the studio route versus I created a mini network.”
Future Plans and New Platforms
26:59 to 28:01
Learn about the plans for new media platforms and content distribution.
“I'm going to come to the club right now.”
Building a Streaming Platform
28:01 to 29:41
Learn about the challenges and strategies in launching a new streaming service.
“It's hard to get people off Instagram and stuff.”
Monetizing on Facebook
29:42 to 31:38
Insight into potential earnings on Facebook and the challenges in engagement.
“Can you give the audience some kind of idea of how much money somebody can make on Facebook?”
The Pyramid Structure of Content Creation
31:39 to 34:01
Explore the pyramid-like structure of hiring and revenue distribution in content creation.
“So even if I don't like Country Wayne, I like it.”
Navigating Business and Negotiation
36:42 to 42:00
Understand the strategies for negotiating deals in the entertainment industry.
“Calorie content has been reduced from 270 to 130 and 200 to 80 calories per serving for plain bagels and noodles, respectively.”
Understanding Audience Connection
42:00 to 43:20
Learn how Kountry Wayne connects with his audience by sharing relatable stories.
“Like, these people are, the people who follow you are smart.”
The Importance of Authenticity
43:20 to 45:40
Discover the significance of being authentic in content creation and the pitfalls of starting with money.
“That's how social media is You wanna know a person You wanna Cause if you come up If you pop up with it We don't know how you got it Like ah bro I don't trust that.”
Lessons from Expensive Mistakes
45:40 to 48:00
Kountry Wayne discusses his costly mistakes and lessons learned during his career.
“I was letting a lot of my stuff fly on YouTube.”
Transitioning to Hollywood
48:00 to 49:50
Explore Kountry Wayne's experiences transitioning from social media to traditional Hollywood.
“I was out there with the females, man, selling tea.”
Leveraging Success in Deals
49:50 to 52:10
Learn how having leverage affects negotiations and opportunities in the entertainment industry.
“And I was famous then, too, but, you know, but this Leverture, man, when you got that paper, bro, and you got that paper, man, you're going to get an opportunity.”
The Art of Writing and Storytelling
52:10 to 53:35
Understand how Kountry Wayne's skit writing informs his approach to film and storytelling.
“I mean, the Hollywood transition is interesting.”
Creating Engaging Skits
56:00 to 57:19
Learn how Kountry Wayne develops skits and manages content production.
“Well, when I was out there, when I was building it, I was out there almost every day.”
The Importance of Staying Relevant
57:20 to 58:34
Discover why Kountry Wayne believes staying involved in his craft is crucial.
“I'm never going to leave it because I'm watching The Rock and Kevin Hart now.”
Belief in Talent and Authenticity
58:35 to 1:00:37
Hear Kountry Wayne's perspective on self-belief and audience connection in entertainment.
“Before I started, this I knew I was him.”
Lessons from Jay-Z and Industry Insights
1:00:38 to 1:03:22
Understand the business mindset Kountry Wayne admires and applies from Jay-Z's career.
“Nah, I'm giving them the same game Jay-Z gave me and I never met them.”
The New Era of Content Creation
1:03:23 to 1:09:58
Explore Kountry Wayne's thoughts on modern entrepreneurship and content strategies.
“When I say I watch the game, bro, I knew y 'all.”
Living Below Your Means for Creativity
1:10:00 to 1:10:59
Learn how living within your means fosters creativity and freedom.
“One thing about this wife, if you can hug me.”
The Dangers of Credit Cards
1:11:00 to 1:12:24
Understand the risks associated with credit cards and financial discipline.
“Well, you ain't gonna have nowhere to think about it if you don't pay this.”
The Financial Burden of Family
1:14:50 to 1:15:32
Explore the financial responsibilities tied to family obligations.
“34 to 48 percent fewer calories than regular products.”
Challenges of Parenting and Child Support
1:15:33 to 1:20:10
Discuss the complexities of parenting, child support, and personal finances.
“Why you calling me about your business, baby?”
The Future of Family and Children
1:20:11 to 1:24:00
Contemplate the future of family planning and responsibilities.
“You know, like I got one of my mothers and my kids, she moved back to Kansas City.”
The Surprising Journey of Parenthood
1:24:00 to 1:25:00
Explore the unplanned journey of having children and the experiences that come with it.
“catch an attitude every once in a while.”
Growing Up Fast: The Reality of Young Fatherhood
1:25:00 to 1:27:30
Hear about the challenges and surprises of becoming a father at a young age.
“You don't feel like you cramp a little bit?”
Balancing Family Life and Career
1:27:30 to 1:28:45
Learn how balancing family responsibilities with personal and professional life can be challenging yet rewarding.
“Once they reach a certain age, a teenager, that's what they get.”
The Importance of Family Dynamics in Creativity
1:28:45 to 1:31:00
Discover how family influences creativity and the importance of support in artistic pursuits.
A Candid Discussion on New York's Podcast Scene
1:31:00 to 1:33:05
Engage in a light-hearted critique of the podcast landscape in New York and the differences with the South.
“I bet the whole time, the whole interview, I said, I can't wait to go rub that wall.”
Understanding the Financial Reality of Living in New York
1:33:05 to 1:35:35
Gain insight into the economic challenges faced when living in New York compared to the South.
“I know why y 'all start saying son, because we start...”
Inspiration through Authenticity
1:35:35 to 1:38:01
A heartfelt recognition of the impact of authenticity in inspiring others.
“And then, like, in the country, when we get broke, we can go to somebody's house to go to, grandma's house.”
Inspiration and Confidence from Kountry Wayne
1:38:01 to 1:38:55
Kountry Wayne shares his thoughts on confidence, faith, and self-worth.
“I just see people who really about their business like that.”
Transcript
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1:58Healthcare just got less painful. Everybody who go on social media, they act like they got money too much. Why Facebook is so valuable and they pay a lot of money as well. The people on Facebook actually got money. You talking about your auntie, I was always like, hey, it's got to turn into some money. It ain't going to be funny. When you create a platform on social media, it ain't for you. That's why all the content creators made a mistake here. You ain't going to stay hot forever, but these stories about love and somebody in the skit looking at somebody like i love you how much money somebody can make on facebook even the money i'm getting is peanuts to what i feel like coming when you go on those rooms they're never gonna pay you if you don't already got money the deals i'm getting it's because the leverage i got outside of hollywood i bought a 700 000 ferrari i don't care about that car like that but i knew if i'm negotiating the deal you gonna give me some money because you know deep in your heart i don't need yours i don't care what people say money don't make you happy but they get you so close you don't know the difference but what's been like one of those expensive mistakes that you made.
2:51Not monetizing early. I learned you can't talk to people. You just got to be. The reason why I'm making money because I don't own Times Square. I'm just coming to borrow it for three minutes because they're taxing everything. So what I do, I always live below my means so I can be free as a creative. If you got a credit card, they will tell you to buy something you really can't afford. If you're not disciplined, man, that credit card is dangerous. There's no celebrity giving their baby mamas the way I give y 'all. They sell six figures a year. Even if they with another man, I don't care. People who make the money don't forget where they come from.
3:17It's who you get the money to. Forget where they came from. All right, guys. Welcome back. We're in Atlanta, our second home, and we got a very, very, very special guest. Somebody that we haven't wanted to talk to for a long time. A legend in the game, Country Wayne. What's up, my brother? Hey, what's up, player? How you doing? Appreciate y 'all. Yeah, we good, man. Happy to have you here. I'm glad to be here, man. I ain't gonna lie. This feels like money as soon as I came here. Y 'all got new couches, that. Hey, man, Man, I smell the money in here, man. We knew it was coming, so, you know. I knew where I was coming at.
3:52Well, first and foremost, man, congratulations, bro. Like, you've been killing it for a long time. Thanks, man. And we've been watching, not just from a content standpoint, but from a business standpoint. So? Independent standpoint, so congratulations. Likewise, man. I appreciate it. I think early on, people were watching it for the entertainment component, and were missing out on the business that was happening. I think, like, the business conversation is starting to come more to the fore. as you do more and more Netflix specials, Amazon Prime specials. It's like, now they're thinking business, but you was thinking that all along.
4:20Oh, yeah. They just, when you country, when your name country way, they don't expect that. Like, ain't no way him. So it was like, he could find it. But, no, the whole time when I got into the game, it was always business. You know, I ain't even really want to be a comedian. So it was just a guilt, and I knew how to monetize my guilt. But, no, I was thinking business from day one. Like, I was always like, hey, it's got to turn into some money. It ain't going to be funny. So let me ask, like, let's bring it back to the beginning. You start on Facebook, right? Mm-hmm. Doing skits. Yep. But you transitioned down to, like, series, right?
4:56Like, ongoing series, soap opera, test out content. When did you have that vision? Because a lot of people just stay on skits. They've been doing skits for 10 years, and they're still doing skits. When did you have that idea that this is going to transition into actual real production? During the pandemic, when I was doing those characters, Drip and all that. that I noticed they wanted to know what the next thing was like oh so they don't just want skits they want to know what the next thing was okay what happened after that so I was like oh okay they want a storyteller so it just it evolved around that pandemic I knew it because everybody was sitting down and there was no tv so I was like in the streets when the drop come no matter what kind of dope you got it's gonna sell so I'm like oh this is our chance to be tv so I was like I took it more serious Cause when TV rolling The world going You gotta throw out Hit funny skits To catch people's attention Cause people like Hey you better be funny But during that pandemic Man we was able to beat TV So I just took advantage Of that moment Yeah So that I mean 2014 Is when you start on Facebook 2020 is when it really Starts kicking But you're grinding For that six years Oh yeah Cause you said Something important You said that You knew that was your gift So did that happen Before you started posting Or leading up to it I always knew I was funny, but I was trying to be in a rap game.
6:12I could rap a little bit, but they know where new my comedy. So 2014 I seen the comedy thing started to take off with people. So I tried it. I went by 2014 October 2014 and then by 2015 I had like a million followers in March So I went on a road after that so I monetize it through stand-up first So now I'm on a road on a road. I stopped posting like 2017 I started posting on social media funny stuff but when the pandemic came I got back to it on Facebook because I had built that Facebook audience and everybody had left Facebook so I kind of had it to myself and I was like man I'm finna tell this Facebook up because I already knew nobody never aimed at Facebook everybody going towards Instagram and TikTok so I was like I don't never want that crowd because they switch up on you too much I knew that Facebook audience was there so I always wanted that I stuck with the Facebook people so pandemic hits you get the idea but how do you actually turn the idea into execution because now you got to get other actors who may not necessarily be actors but they're actors and you got to actually you know come up with ideas like what's the execution part once that happens bro it's just a gift i could come up with a storyline so easy top of your head top of my head storyline i ain't never you don't write anything down no i don't write nothing down i'll be like this thing i'm meet my meet old girl and her mama used to talk back down on her when she was young so she insecure but i'm gonna build up her confidence i'm gonna build up her confidence but then she gonna start acting like her mama it's always a reason and a depth to it too it ain't just me doing skits so i just i'm a storyteller you know and to give them a comedy you gotta give them that money so you pay people it's easy to get how how did you how did you identify who would be a good actor in your skills um when i meet somebody i i be because most time i wasn't using actors i was using people that just i could see okay you kind of like this so if i put y 'all in the storyline like it's gonna be a business guy it's gonna be a business guy and he cool you know what i'm saying it's gonna be a business guy and he married you feel what i'm saying i look at a person life and i'm like they can play that and i write that because most people can't act so you have to write them to who they are.
8:27Yeah, so that process, I mean, in traditional media, that would be a casting call. Yeah. But you're doing it just like off the top, finding a casting call. How are people responding to it in the early days? You're walking up like, listen, I think I want to put you on this kid. Matter of fact, here's your lines and let me see if you can do it. Nah, my boy Brie, I would send my boy Brie to go do it, Chase Walker. He'll go cast the people. Because I ain't want to run into people personally. And then when he bring people around i'd be like okay this person it could be somebody hanging around like shayla was just hanging around i'm like she look slick write some slick stuff about her she gonna she ended up being a star and rolanda was you know she had gray hair but she was like 50 but she looked so beautiful so i'm like okay cool girl if she look young like that you gotta like some young dudes you know what i'm saying so it just i just see people and i think of story even when i walk down the street and I see people.
9:24I'm always thinking of a storyline. I feel like we're about to be in the sketch, right? Hey, y 'all got some phrase. So let's talk about Facebook, right? Because that was insightful for you to because at that time, the pandemic, we was focused on Instagram. Most people was focused on Instagram. I don't think too. And YouTube as well. Nobody was really focused on Facebook. Educate the people on like why Facebook is so valuable and they pay a lot of money as well. People don't people don't know that because the people on facebook actually got money you you talking about your auntie them oh the older oh you talking about the older audience so they said in their life everybody on instagram trying to create a life going to everybody my dream my vision board i'm like i need you to watch me i ain't got time for everybody trying to everybody's a creator now so facebook instagram is i knew that audience from the streets you can't grab that audience that audience is a shared it's a shared audience you're sharing that audience and when you're not hot no more they run away to the next high thing think about rappers right this rapper hot that rapper hot they will say this rapper hot six months later well i like his music so it's like that audience there i never wanted it i didn't i i utilize it like if they come they come but i never hanged at the instagram audience because you can't grab them because right now that audience is in the world they in the clubs they having fun they living their life your auntie's sitting home man so it's like that's who's gonna watch me and that's what i'm gonna grow with and once you get so big that audience follow you anyway because they follow money so once you get money that audience go to where the money at so it's like you got to evolve and keep evolving for them to keep following you anyway so i knew if i get my audience feed my audience, everybody else will come.
11:10I just make my restaurant attractive, you know, and that Facebook audience has always been the one. There used to be that saying, Facebook, that's where your parents live. And then it turned to, that's where your grandparents live. But you're looking at it like, oh, that's the sweet spot because those people have income that is consistent. Yeah. Right. I'm not fighting for that. That's interesting. Even if it's a social security check. Don't pay for it, man. Don't pay for it. So how are they engaging the same way? Like when you're trying to gain a following, were you seeing the same type of success on Facebook and Instagram at the same time?
11:46Because when you said you had a million followers on Instagram in 2015, that's a lot. That's more organic and you can reach more people. That's changed. How was it on Facebook? I'm gonna be honest, I always had, I always engaged everywhere. Like, no matter what platform I posted on, they accepted me everywhere. You know, because to be honest, Whether the other people know it or not, that's what they watch anyway. It's just they love like they love rap music, but they still love to hear Anita Baker. So you just put out good product and it was flowing on every platform. So I was on Instagram. Only reason I left Instagram because they stopped paying.
12:25Instagram had put out a program for creators to get paid. I was making like$90 ,000 a month on Instagram. But creators wasn't creating. They wanted us to make the money. They was trying to give away the money. I gotta give them their props now Even though they mess with my money sometimes I be mad They literally try to give away the money People did not want the money they wanted to clap I was telling content creators I know, hey man, do three minutes I don't want The comments gonna say this I'm like, bro, you care about what the comments say And this money is up They had Gucci ads The ads on Instagram were bigger Because Facebook, you know, they might be selling some Aropotussin or something You know what I'm saying On Instagram They had Gucci ads.
13:08I remember having an ad in my videos and I was doing this character named Drip. It was money on there But nobody wasn't getting it. So they they kept it real with me They were like they about to end the program But they did pay me for like three months afterwards because I was the only one creating nobody would create When you say create how how much did they have to create? I know you there's a time It was IGTV. They wanted three minutes. IGTV It was IGTV. It was IGTV and they were telling everybody to post three minutes. Everybody standing posting clips They're like, bro, the money is here because the advertisers, you got to think about it.
13:39They want to give the money to Instagram, but the people on Instagram won't create. They'll post a little clip or something like, bro, the guy ain't bigger than that. You know what I'm saying? It's like the same thing happened with music where artists was so excited about touring. They forgot to make money off the Ashley thing that they make money. It's okay to make money off both people because this more detail, you know, this take paperwork. You know, it's like doing your homework to make the money on social media is actually take a little work because you might have to can't say this. Can't do this.
14:09Can't do that. And it's like, man, I'm going to do that. I'm like, bro, I don't sell drugs. I did something worse than that. So if the only thing I got to do is not curse, man, listen, Martin Luther King marched for me to make some of this money. So I seen the sweet spot. and I'm like yeah that is that advertising because advertising been around bro that was that would run the game every movie you know back in the day when home alone that coca-cola don't pay for the movies for sure it was it was in every fast food restaurant I remember you used to collect the cups you collect the toys you had the lunch boxes all advertising all marketing so that's the game so I knew social media this wild eyeballs that I just want to be it's like having a restaurant and everybody in your restaurant, bro, somebody's going to buy something.
15:00So it's about keeping attention, but Instagram, try to get real. I was the only one getting it. What was the consistency or the cadence of how often you were posting? Because you said three minutes. I was posting four times a day. Four times, okay. Now I post 40. 40 times a day? Yeah, I post 40 videos. On Facebook. Facebook and YouTube. And if Instagram bring that money back, I'm coming back. If you ever see me post a bunch of skits, on Instagram. Just know that money back over there. That's the only reason he didn't. He came back. I think they're going to bring it back because there's so many people over there.
15:33They're going to have to bring it back because they're starting this vertical stuff. I think they're starting to push more long-form content because before, on Instagram recently, if your video was over three minutes, they would actually let you know it's not going to get pushed out. But now they don't do that anymore. Y 'all monetize on Instagram? We're not monetized on any meta platform, Instagram or Facebook. Do y 'all know anybody monetize on Instagram? Nah. No. That's what I'm saying. But Snapchat, I know people that make money on Snapchat. Yeah, Snapchat for sure. But when did you realize that you can make real, real money on Facebook?
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19:20Man, my first video, I put up to test it first. I made$70. I just did a video just letting the camera run over three minutes with my children in the bed. I was like, look, when you wake up. But I just wanted to see. I knew the money was there because the eyeballs are there. I'm like, these views got to calculate the money. It's like, there's no way they're going to pay you to keep these people on their platform. And I just took it serious. I just turned it into something else. I kept digging in. I ain't have no competition because nobody's doing it. So I was like, man, if you're getting all these views and now it gets crazy right now.
19:58Everything I drop on my page it's so it's crazy right now I know for sure I got the most engagement in the whole world. On Facebook? Oh yeah, I'm the only one page in the world On Facebook? On Facebook, but I got the most engagement in the culture on anything I could go tip to tip with anybody, ain't no TV show or nothing they got more engagement they watch me every day, I know I'm getting the views, so eventually, even the money I'm getting is peanuts to what I feel like coming the money coming they think I done made the money now I know it's coming because I know I'm number one I know ain't no black TV show ain't nothing on there close it's just that advertisers haven't found a way to really give it to that your former media is so it's new but it's how could anything traditional compete with that even if you had a series on streaming that's short lived right 40 times a day every day.
20:58That's how a broke dude end up getting your girl. Because if you busy, he answering every call. Just a family. While you sitting there putting business with me, he listening to her darkest day. When I was 14, I remember one time, my mama cussed me out I ain't been the same life, baby, because you're a queen. And don't you ever forget that. Please. I gotta go put the kids... I'll be here when you call back. That broke dude gonna eventually get that. I'm so consistent. While a TV show drop bro can't nobody in the game right now compete with me because i was dropping every 15 minutes you drop you shoot content every day i got other people shooting now so i got like 14 producers but it gets shot every day yeah we shoot somebody i don't even know everybody who's on my page they don't got so crazy there'd be people walking up to me like man i'm so and so off your skits i'm Oh, are you?
21:56Like, I got like 14 producers. So like Bread turning in 250 videos, Mike turning in 200 videos. You know what I'm saying? Amber might turn in a 60 piece. They turning in, they turning in the dope. And I still drop my 150, 200. So what's the studio, like, how do you determine what video goes on the page? And like, what, what sequence is it? We got to, we got to schedule it. I got girls that post. I got like three girls that post, three assistants. We got a posting schedule. Like, it shows what's dropping the next day, what's posting. And I let people write their own stories, but it's trusted producers that have been around a long time.
22:36So you don't even need to check the content? No, but sometimes I have to be like, all right, take that video down. You know, I do have to do that like a couple times a week, but I can't check it all because it's just... Too much. It's 40 videos a day. That's this is an empire. Oh, yeah, it's definitely this is this is not everybody Ovi some money see they think they think I'm excited about the money. I'm making I ain't one of them kind I Know it's some more money out there for one of them cuz I got the number one views Don't get a billion views a month for real You know just on Facebook and I'll get 80 something mean on YouTube What so you know and it's really engagement these people watching these storylines Mike them famous everybody who around me they go places people gonna know them you know it's like his own world kind of but the thing about it people know it but since it ain't been celebrated by the industry people quiet about it but they think I don't know I know because I'm looking at the numbers so I'm like people lying man people watching them skits if they not watching these skits they know somebody who watch them they going home especially Thanksgiving when you go home for Thanksgiving, your auntie like, what you watching?
23:48Ooh, it make me so mad. And they don't think I know, but I'm like, I'm getting the feedback. So I know the numbers, and that's how I'm able to negotiate all my other deals, because I don't negotiate with just me. I'm like, bro, you finna get these people watching this special. You about to get these people watching this TV show. So I negotiate with it. You know what I just thought about? You kind of like Tyler Perry. Yeah. It's the definition. I just seen Tyler Perry. I told him. It's the Tyler Perry model. It's just that he did the studio route versus I created a mini network. I'm Tyler Perry if he would have had a network.
24:22Because that means he wouldn't have to wait on Netflix. And I'm posting when I feel like it. You know what I'm saying? It is that cell phone. So it's the crack epidemic. You know what I'm saying? Tyler Perry. I'm in a crack. You know, and crack, they tried to stop it. Because it was just so. But you know when the crack epidemic came. You got them Helmestars coming on them calls. Because it's quick and it ain't. Can't stop it. You really can't stop it because I'm shooting in Times Square. You got to go get a permit for that. So if you're shooting a film, you got to get. By the time I walk out the pantry and put the phone in, I'm done.
25:00So it's like. And it's real time. Real time. So if something happens in the world, you could cover that in real time. Trump say something crazy. You could go back and catch it. Like I'll ride ahead, but if something happened crazy, they'll go back and catch it. You know, especially Chase real good at that. But the game changed when I was able to, because when you create a platform on social media, what I figured out, it ain't for you. That's what everybody, that's why all the content creators made a mistake at. They thought it was about them, but you ain't going to stay hot forever. Everybody who stayed hot, like Cash Money, Lil Wayne, he gave Drake them a, so that kept him relevant forever.
25:36Because he, so then the days he sat back, we still remember Lil Wayne because you gave us Nikki and Drake, right? so I learned I gotta get from in front of this camera or I ain't gonna be able to live a life I'm gonna go do my movies TV shows and specials so I started like hey man I did a video without me in it one day I'm like you gonna shoot oh oh oh okay cause I talked in the game I talked in the game for real and uh that's what really spreaded the game cause I'm posting content without me working so that's what like I always wanted passive income cause I used to get a social security check when I was young from my mama past.
26:14And I remember that$200. Don't matter what was going on in my life. That$200 came every month. And I say, this is what I need. I like passive income because you could spend money different. You know what I mean? That passive income is different. When you're going to do a show, it's a bunch of money, but it's like, I got to go do this again. That passive income, you might get a little... Mailbox money. Mailbox money is the game, you know, because it makes you a happier person. I think people get a lot of mailbox money. They'll get off medication. mailbox money changes your life. You breathe different.
26:49It makes you happier. Because you're like, I don't got to go. The stress. It takes the stress away. You don't got to hustle every single day. Ain't got to hustle every single day. And I still enjoy the hustle. Like, I go do my shows. I'm going to come to the club right now. Working on new material from a third special. I just got a TV deal. You know what I'm saying? I just got a movie deal. Congrats, congrats. Yeah, I'm grinding and I'm hustling. But that mailbox money keeps me. It keeps me, man. It makes you happy. I don't care what people say. Money don't make you happy. But it gets you so close, you don't know the difference.
27:21Did you? So, I mean, obviously, Facebook has been the platform. And yes, it gets funny with the money sometimes with it. Did you ever say to yourself, hey, let me branch off and create my own thing? Yeah. Because a lot of the data is not going to get shared with you. You can see the engagement. engagement you can see the followers but we don't know who's who but so how did you manage to deal with that um what i did first of all those storylines um you got a more engaged audience but like you say that's their platform so what i'm doing now create my own platform but i'm not gonna do the same thing it's like i ain't gonna use because it'll take too long to build that business to where they because you got to respect they work too i think with a lot of people like I'm gonna go get my own platform you forgot Mark Zuckerberg work you got respect work they put in work to build it so if you're ready to give up 20 years of your life you ain't finna build nothing in a year to catch them now streaming with it's easy to catch streaming so I'm starting a country wing streaming service that's gonna have movies and tv shows and tv shows from the past that you know I mean it's served by audience I'm feel more comfortable in debt because streaming ain't up at 10 years old but that social media 10 years old but it's too much it's too much going on it's too much going on with it so it's like I'm gonna keep doing I'm doing on the up with that streaming what I really love to do movies I'm gonna do that because even Facebook not growing that much anymore so you got to think about you try to go create out man no people already.
29:00It's hard to get people off Instagram and stuff. Yeah, they're addictive. And you can't have a competition. You got to do something that's different. Yeah, you got to be like, are we making money together because they bid out? And you got to look at it. You got to make something different. Make your thing. And I got my thing in my mind that I know about to make and that's going to be my billion dollar plate. That's what I... So I'll try to create the same thing I'm going to do over there because you're going to lose people. If you go to your own app, I'm getting 7 ,000 comments, a video, 3 ,000, 4 ,000.
29:28I'm going to go over here and get 180. And then the people are going to eventually go back because they enjoy the conversation. It ain't just the video. They don't want to lose their engagement. It's a community. Yeah. Netflix got the game on lock. It's streaming. You're not going to beat Netflix, bro. I want to talk about the$1 idea, but before we... My last question about the Facebook. Can you give the audience some kind of idea of how much money somebody can make on Facebook? Well, I ain't going to lie, man. I mean, I'm...
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29:59I ain't gonna lie. I made a good bit. I made a lot. But in reality,
30:09it's hard now, man. It's hard to make that money over now because the pandemic gone. I got in when it got in. It's like people back to work. It's hard to catch engagement now. It's hard to make it. It's hard to get that engagement. I've been doing I've been on Facebook since 2014 so to be honest I don't want to lie to nobody like you finna go over there but you can go over there and make some money though you can go over there and make you a 30 piece that's a lot of money you can go over there and make you 30 grand you can go over there and probably make 100 if you really grind and get people on you but you got to do something unique to get them to get them hooked on you to take them to their store and to get them to care enough so that just yo if you put in the work you can go over there It's just like anything, though.
30:55It's just like anything. If you go put in the work over there, you can make some money. But I know a lot of people who it just don't work out for. Because my money cut right now. But I'm at the top of the pyramid. So when they fall, I only fall to a certain tier. But you got to go over there and grind, man. Because I'm going to be honest. You come over there with me. I'm dropping$40 a day. Good luck. Good luck. But more power to you. Unless you want to come over here on my page. I got a storyline for you. It's a new death row. It's on a death row. That's what I'm saying. Come on with my page. Hey, I make sure you go.
31:28Matter of fact, people who are on my page gonna make more money with me than they gonna make with Facebook because I got the people's attention. Because if the people go into another page, Country Wayne already got the comment. So even if I don't like Country Wayne, I like it. Some of my people follow me don't even like me. They don't even think I'm funny. It's an opportunity. It's like they just follow when you're up, you're up. You know how the game go. How many people do you have on payroll Like on a monthly Payroll bro That's getting paid through Well my produce Counting the people my producer pay Or just me paying them The whole ecosystem It's hundreds of people Hundreds of people Just me directly It's a pyramid This brother pay about 10 people they pay by 40 people and them people pay by 10 people.
32:27It's hundreds of people, man. So each producer got their own crew. They got their own crew. So you are running like the dope gang. Yeah, like, shoot, Mike. You know what I'm saying? They hate when I go on here and tell they business. But man, Mike, Mike making seven figures a year. Chase making seven figures, you know what I'm saying? And a lot of other producers, I ain't going to say their name, but they might make 400-some thousand a year. And out of that 400-some thousand, they might got to pay a hundred, they got a hundred, they got to pay a hundred something out. They got a few people making 20, 20, 20, 30, 30, you know what I'm saying?
32:55So it's, um, it's a pyramid. It's a business, you know, it's just like everything else. It's the dope game. Just, just trap house do this, just trap house do that. And I ain't gonna say it's a dope game because that's what I thought growing up. Cause that's what I knew. It's really just business. Yeah. And to grow a business, man, you got to have people out there making money because i ain't have to pay though that was the thing i did to grow the business a lot of content creators told me why you paying them and you getting them famous on your platform but i don't make so much money i'm like i gotta share it i don't need all this so i knew if i pay they'll stay and eventually while i'm doing stuff like this they they turn into a business and they trapping and they go out there and grind, man.
33:43Shoot, man, those people be in Africa shooting. Like the least of them was in Africa on a vacation, but they shot some skits. You know how much it would have cost me to do a storyline in Cape Town? We had to travel there. So the fact that paying people, man, paying people was the key. That was the key to really spread it and make the business really grow. What if your soda actually did something for you? Introducing Sky Pop Protein Soda. Sky Pop Protein Soda has 10 grams of complete protein, zero sugar, and real delicious soda taste. Sky Pop Protein Soda. Reach for the sky. Get your Sky Pop Protein Soda now at Target, Walmart, or Kroger.
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36:45Calorie content has been reduced from 270 to 130 and 200 to 80 calories per serving for plain bagels and noodles, respectively. Data accurate as of 220-26. You said that there's a pyramid. And so, obviously, you have the empire that's growing. And still, I mean, pretty expansively. how do you go about approaching your own solo deals or is everybody part of that that pyramid right because you get the specials you're doing touring right is that that's separate from separate right so so how how you're going about yeah when that amazon prime money come in so how how do you go about approaching those and negotiating right because you're saying look at who I have following me, look at my engagement, look at what I've done on tour already, here's what I'm worth.
37:32That's the leverage. When you go in those rooms, they're never going to pay you if you don't already got money. So everything I do on social media, if you watch me on social media, it's strategic. I never just post nothing. I bought a$700 ,000 Ferrari. I don't care about that car like that. But I knew I was going to be in these rooms with these execs. if I'm negotiating a deal and I'm negotiating with a guy who already got a blue Ferrari that we've never seen before, brand new you gonna give me some money because you know deep in your heart I don't need yours and I ain't bluffing so I knew everything I got going on it leverages everything else, it's like some people just come see me they don't even think I'm funny I'm like I'm not their type of company but we like country wine business though so it's like people that's what people say now like people see me like man because people was like he ain't funny but i got so far like he funny to somebody because he got a lot of fans somebody like everybody everybody a lot of people was saying that but it was just like what it was i wasn't goofy so they're looking for silly but the next level don't let you be silly so what it was you're not gonna get out here me i'm not being a corn on stage to please the joker i'm just because I don't curse on stage.
38:50But I knew, bro, this is funny. I don't care what you say. I know what's funny. I'm the cook. And eventually, people who did were saying that, now they trying to rock with me. Now, because when you get that paper, you're going to respect me because, especially a country boy, because country people slow to people. So for a country boy to figure it out, man, people kind of like, hey, man, if he figured it out, we slipping. But everybody is slipping because they thinking old. They thinking the old way and the old way been gone versus me. I got young kids. So I think like the YNs. I just don't act like them I'm like, bro, there's no money out here Like that's one thing I like about Offset when he said that song Bad and Boozy when he finally instead of Because most people try to prove they had money back in the day.
39:33Offset said y 'all right? We ain't got a bunch of old money Got a bunch of new money though. Right job! Ever since then them boys They ain't look back because it's like you right you right we were a bunch of nukleheads walking around we ain't have no money we not the old school hustlers but guess what y 'all don't know how to do this it's like that mentality and me being from the old school in a new school i know how to combine together come out okay yeah it is new money but the old school music and the old school tv shows was the best and so i know how to blend it and be like all right yeah there's new money out here but soap poppers hit back in the day so i'm not finna get on here and do too many characters because that's gonna run out how long can i be a character online before they be like man we're tired of saying that but these stories about love and somebody in a skit looking at somebody like i love you i love you i'm tired of cheating i want to be with you i swear to god like people you know i mean the women don't hear that that's that's that's the last time You mean it?
40:38That's relatable. You know what I mean? The women, I swear to God, man, never again. You know what I mean? The men don't tell themselves, man, I'm done cheating, man. Then that spirit come in and you three of these ladies, like, I feel the same way I feel dead. It didn't work. So people watching skits are like, this going to last longer. Because this is real, man. I really, I see him in me. I really tried to stop cheating. I just, I just left my woman's house. We just got finished. It's 40 minutes later. Why am I looking at her and texting her back and forth? So it was like I knew it lasts longer because I see back in the day what worked.
41:15You know, all the stuff we used to love. So I blended together and social media is social media. It's just a it's a get money game. If you if you really look at it like that. But most people looking at social media for how they want to be looked at to the world instead of. the world already know who you are. You can't trick nobody. If you want the world, you want to trick somebody to stay on social media because back in the day, people could trick us because we couldn't see what they was doing. But now with social media, we looking at your eyes. When somebody get on social media and we hear, and they be like, man, everybody going to be okay?
41:50Y 'all are just, nah, you going through something. You weren't saying that in the pandemic when that PPP money was like, yeah. Like people really, the fans really are smarter than people think. And that's why creators mess up. So, I look at it like that. Like, these people are, the people who follow you are smart. They be like, man, they dumb. They followers. No, they're actually smarter because sometimes they realize I'm not going to try that hard to go make it. The bumps and buses and stuff you might got to go through, it might be, I'm okay with she making$40 ,000, I'm making$50 ,000, we got our little barbecue and I get to go to my son's games.
42:26They living too. You know what I'm saying? So, it's like, You got to social media, a whole class, man. It's a whole class, but we all know the class. It was high school. So we just got to simplify it and start overthinking. And be like, bro, everybody who go on social media, the problem with people, they act like they got money too much. So you never going to get an audience if you starting with money. Everybody who popped, me, DC, even Jess, they seen us low. So they grew with us They saw the rise People who start with money You get attention Cause they watching that But they like How I know you came from that You know what I'm saying Like New York seen Jay-Z come up So it's like I remember They were like Man I remember He was just rapping with People who get big And stay big Is people who they seen grow You know And um That's how social media is You wanna know a person You wanna Cause if you come up If you pop up with it We don't know how you got it Like ah bro I don't trust that.
43:28They want to know your story. They want to know. You say you don't curse on your skits. That's done intentionally? I mean, as far as like maybe religious reasons, or is it just you know that you're trying to reach a wider audience, you don't want to get demonetized? Like, what's the reason? Everything you said. Man, you can't curse on them grandmas. Your grandma watching, man. And the advertisers don't want to put no money behind no curse word. It's like, one thing about Facebook and all them others, they do conversate with you but they don't kind of conversate with you to conversate with you it's like they're not gonna tell you they're gonna tell you by not making money because what advertiser if i'm advertising detours for christmas or anything if i'm advertising something i don't want nobody to say ml for a b beside my product because we wouldn't want that it ain't gonna sell so they they do talk they just talk through action and they make and they let you figure it out like you because if they talk the reason why they don't talk to people because they'll get sued because the first thing we're gonna say man i talked to them you hear a joke on the podcast somebody they talked to somebody important first thing to say bro i'm supposed to be saying this bro but i talked to such and such and such and such man they told me this directly in the room it was just me and them they got so now they held accountable so they do talk to you and it's like a puzzle you got to figure it out like oh oh this why they want you to do this oh okay they want you to do three minutes because if you're on watching a certain amount of time the advertiser's not gonna pay them so hey they want you to make money you know what I mean but they can't trick the advertiser so like they it got to actually be working in it and they got to be engaged the key word is engagement it's like when you get married you don't say I watched her I engaged I proposed you know what I'm saying proposal engagement you got it's the same words that go with everything as long as you engage that'll keep up stop asking about marriage for a little bit it's free game you said there's bumps and bruises and obviously people have grown with you and watched it but what's been like one of those expensive mistakes that you made expensive mistakes i made oh uh expensive it's most expensive mistake i ever made.
45:47Oh, it was not monetizing earlier. Oh, because you just didn't know. I was letting a lot of my stuff fly on YouTube. I was touring. I was making the same mistake every entertainer made. I was getting so much money on the road. You know, and I wasn't making a lot, but I was making like a million dollars a year at a time on the road. $100 ,000 a month or whatever. So I'm like, I ain't stuck in my content, but I should have been focused on monetizing. It took the pandemic for me to pay attention. I made the same mistake Every entertainer make Man you get hot You don't care about the music Oh they want to book B50 for a show Damn that contract Man sign the contract I don't care I ain't looking at it man I ain't damn that music So I did the same thing I was like I wasn't valuing my content So that pandemic came And that money got short I'm like hey man I started looking at Everywhere for money I was like man Hope on thank God I had those 17 ,000 in a savings.
46:47Man, that pandemic made you find every... Because I was broke, bro. That pandemic hit, man. I'm transparent. Well, I ain't going to say broke because you know a lot of people are going through but relative for me. I got down at$13 ,000 credit cards messed up and my bills was $70 ,000 at the money at the time. $70 ,000 a month? That's where they were then. And you had$13 ,000 to your name? $13 ,000. Credit cards messed up. I was about to start selling NutriBurst. I had already did a commercial. I put it on my story. Somebody screenshot. You can put it up. I put it on my story, Nutri-Burst, in an orange can.
47:24Somebody said, I don't believe he ain't drinking. I said, well, I ain't drinking the tea, man. I tried Nutri-Burst. I could bop me a box truck. I'm about to pull up. CBO? Yeah. A box truck, you need CBO. So I have to do the Amazon route. I'm like, I don't cut your way, but the hoods, the mads that came out. I said, I ain't going to say nothing. So I had books of rocks and everything. Thank God that week. I had finally a video show me$70. I said, oh, I can try this then. I was gone. So you was that close? That close. I didn't care either. I knew your birds. I was like, I was going to shoot. You got to eat.
48:02You got to eat. I got to eat, man. I was out there with the females, man, selling tea. It's crazy. Well, it definitely turned around for you, because I want to talk about your transition even now to traditional like Hollywood because I was talking to one exec, I'll tell you who he is off there, but he was like, I couldn't even offer a country wayne a deal. He was like, when I found out how much money he was making, it was disrespectful. Yeah. So you are now transitioning to Hollywood, like working with Netflix, working with Amazon Prime. How is that transition from going from just everything independent, working with major corporations in a more traditional Hollywood type of format?
48:37I ain't gonna lie. I loved it. I was one of the ones I don't need Hollywood, but I ain't gonna lie to chicks. I'm being honest. No, this prepared me for it. If I wouldn't have did this first, I wouldn't, because the Beyond the Skits helped me act better and learn how to do grounded acting. You know, I stopped being, you know, the comedy was in the skits. I used to be bigger, like, man, you don't sit, hey, what's up, Uchi? All that stuff, it don't work on film. So that's why now the people on social media ain't gonna transition to film, because that's what make people laugh on the internet. In film, you got to make people laugh, nah, I ain't going over there because I don't like you no more.
49:16But people on the internet are like, man, they ain't funny. They're boring. So you got to kind of like, people, I ain't care what people say. So I was going towards the real money, but the transition has been amazing because I got the leverage of they know I got something that's going on. And when you walk in a room like that, they can feel it on you. Because when you walk in that room desperate, they can smell it. but I be speaking hey let's make sure this deal right now cause y 'all know so this been a perfect storm man I'm gonna be honest thank God man I thank Jesus because if it was there's no way I could set this up the way it did cause the deals I'm getting it's because the leverage I got outside of Hollywood and I don't never walk but I always was the type of person I don't never like to walk in a room without leverage cause if you ain't got no no fool to put on the table you gonna be the fool yeah so it's like I don't like walking in a room without leverage anyway it's that idea of not needing them is when they want you more that's everybody that's my relationship you don't want a woman who you just want she'll make it she can't go nowhere if I wanted her to you don't want that and don't want no man that nobody don't want yeah so everything is simple like why would you want I be asking people They be asking for these deals You won't give it to yourself They like Wayne is investing in him I put up a movie I did I put up millions of dollars For a movie For me and Coco Jones It's like he's I'm never gonna They're never You're never gonna Give nobody no money Who's not investing in themselves When you meet your girl Or whatever It's a perfume Or something Couchy Like what was it at Couchy You feel me So it's like If a girl talk to y 'all I'm like man Look at him man They got the They got the The vest Look at They cool They chilling You know what I'm saying the boys in New York swear the ritros man and you walk up man and your events fest got two people there don't you ever come to me for a deal like man this events fest we got two people here but we we grounding up well holler at me when you're finished cause he ain't getting a dollar out of me right now I ain't Jesus you definitely go to Jesus but nah brother Hollywood it's Hollywood funner now when I was going there before the pandemic walking in there with my talent and my passion.
51:37I'm good, man. And I was famous then, too, but, you know, but this Leverture, man, when you got that paper, bro, and you got that paper, man, you're going to get an opportunity. And you got the attention. It ain't like I'm getting the paper off selling tires. I'm getting the paper off the thing that they would have paid me for anyway, but when you got the paper with you, you have to sell yourself cheap because you can't afford to wait. Like, I got this attention, but I need the money real quick because it's about to die. Versus when you got both, like, I'm going to keep this going regardless. I shot 20 skits yesterday.
52:12Yeah. I mean, the Hollywood transition is interesting. Are you part of the writing process, the production process when you do it? Yeah. Because that's not easy. You're going from three-minute skits to now comedy specials to now full films. Like, how did you... I co-wrote my movie, That's Her with Me and Coco Jones. I co-wrote that. The TV show I just got, I'm a creator on that. And the movie I just got, now they wrote that. I'm just, this is, this is going to be a big, this is going to be a big crossover movie too. But yeah, a lot of stuff I got coming, a lot of stuff I can announce. Who I got the TV show with, when I announce it, man, shout at these people, man, I'm a fan of them.
52:54It's like, it just was a perfect storm, but I'm a writer anyway. So if you watch my comedy, storytelling. I don't go for the, uh, look at the girl over there with the fat booty and then you go, I'm gonna tell you a story what happened in my life. And I take people on a journey. So writing, writing them skits helped me be able to be like, I'm gonna write a movie. If I wouldn't wrote them skits, I wouldn't have knew. It's like doing the, doing the thing accidentally takes you to the next thing. And y 'all know that y 'all some businessmen. So everything y 'all do, doing this thing makes you old.
53:28And now I can work that. Now I can handle that. So if I would have did the skits, I would have never knew that I could write and I would have never had the confidence to take that step. How much time? What if your soda actually did something for you? Introducing Sky Pop Protein Soda. Sky Pop Protein Soda has 10 grams of complete protein, zero sugar, and real delicious soda taste. Sky Pop Protein Soda. Reach for the sky. Get your Sky Pop protein soda now at Target, Walmart, or Kroger. Amazon Health AI presents Painful Thoughts. I, um, I can't stop scratching my downtown. Yeah, but I'm not itching to go downtown and tell a receptionist I'm here to talk about my downtown.
54:11Some things you'd rather type than say out loud. There's no question too embarrassing for Amazon Health AI. Chat your symptoms and get virtual care 24-7. Healthcare just got less painful. Support for the show comes from Public, the investing platform for those who take it seriously. On Public, you can build a multi-asset portfolio of stocks, bonds, options, crypto, and now generated assets, which allow you to turn any idea into an investable index with AI. It all starts with your prompt. From renewable energy companies with high free cashflow to semiconductor suppliers growing revenue over 20 % year over year, you can literally type any prompt and put the AI to work.
54:50It screens thousands of stocks, builds a one-of-a-kind index, and lets you backtest it against the S &P 500. Then you can invest in a few clicks. Generated assets are like ETFs with infinite possibilities, completely customizable and based on your thesis, not someone else's. Go to public.com slash podcast and earn an uncapped 1 % bonus when you transfer your portfolio. That's public.com slash podcast. Paid for by Public Investing. Brokered services by Open to the Public Investing, Inc., member FINRA, and SIPC. Advisory services by Public Advisors, LLC, SEC Registered Advisor. Generated assets is an interactive analysis tool.
55:20Output is for informational purposes only and is not an investment recommendation or advice. Complete disclosures available at public.com slash disclosures. Hero Bread delivers the stacked sandwiches, loaded bagels, rich mac and cheese you love, just with a better protein to calorie balance that may help fuel you longer. Made with high quality ingredients, every bite lands soft and satisfying with up to 19 grams of protein, plus up to 32 grams of fiber per serving. Shop now at hero.co. Code iHeart for 10 % off. All figures per serving. See calorie info at hero.co. 34 to 48 percent fewer calories than regular products.
55:52Calorie content has been reduced on average from 162 to 92 calories per serving. Data accurate is of 220-26. See that? On a daily basis, like, how much time are you devoting towards building this empire? Well, when I was out there, when I was building it, I was out there almost every day. Now, it's like, every day, like, before I was out there on the phone, Shayla called me. She needs some skits. It took me 20 minutes to give her 10 skits and explain them. You feel what I'm saying? Oh, that's what you was doing outside? Yeah. so she she needs some skits because she got Iman honey money the storyline I'm not gonna be there Iman Sharper shout out to him on my button and my partner my real brother right there for real yeah I seen him on a joint but uh she needed some skits because she don't book Iman but she ain't got no skits so I had to write the skits over the phone and explain it to him it took me 20 minutes but I'm 10 skits that I'm gonna make my profit off you know what I mean but it's like I shot 20 skits yesterday it took me like eight hours to shoot 20 skits but um now on a daily basis i mainly handle everything now it's like the movies the hollywood stuff is getting more of my attention the skits i really i dropped like 140 of them i like 100 a month myself now but it only take me five days do that seven days a month to drop to drop my eyes and then other producers dropping other uh 1100 videos do you see a point in time where somebody's ahead of the studio like it's like you're out of it completely and somebody's running country wayne studios just for this facebook and then somebody's doing like you see a time when that's yeah they do that now on facebook but i still love the game so much i tell my main story okay because i'm i got a plan i'm gonna bring it i'm gonna make another play with advertisers on facebook so i'm staying involved because it's too much.
57:41I think about it like this. I'm never going to leave it because I'm watching The Rock and Kevin Hart now. Big as they are, they still did an alcohol brand. My Facebook is out running it. If they had something side like this, and so this is going to be my side hustle, I'm going to keep my attention because they go there. If they had a clothing brand, you'll go there and check the fabric and everything. So if I got something making, you know what I'm saying, eight figures a year, I'm never going to leave it. I don't want to. It'll take, uh-uh. Because it's what got me everything else. And I think the day I stop that, the day this going to drop.
58:19So I'm never going to stop because it's visibility and it keeps you relevant. yeah when i hear your story i just think like it's the to hollywood i feel like it's the big threat to it because it's so unconventional it's so untraditional but it's so effective even from a standpoint of people going to movies you've seen a downtick in that to find the next star we it's few and far between right you get michael b jordan's but like who's the next person oh i ain't never said this on podcast but i'm him i'm just i'm give you all the screws because they finna be like, he arrogant. I'm not arrogant, bro.
58:52I knew I was him when I first started. And that's without film. That's what I feel. Before I started, this I knew I was him. Because if you think about it, I'm the only one in the culture that got every audience. I started off with the hood first. Right. Then I went to the Untieged. Then I went to the, you know what I mean? Right. I knew how talented I was. People who are talented never worry about no money. You ain't never heard Eddie Murphy worry about knowing money. Because people don't know how talented Eddie Murphy is. people think he was just funny he can act them boys so good deep down that's why they spend so much money because they know they so good bro you can't tear them down it's like Chris Brown know how talented he really is you'll never know how talented only Chris Brown know how talented he really is only him it's like y 'all only y 'all know how much y 'all can really go flip anything y 'all like man y 'all really like we want to get an entire business we gonna go to the top of the you would never be because it's you and god yeah so i always knew when i first started social media i'm like bro ain't nobody gonna they could try to put whoever ahead of me but you can't because i got the experience they ain't living life i got 10 kids man what you gonna talk about they're gonna talk to me everybody want to know about these women so it's like i got the social matter that everybody want to know about women family money kids and i really lived it and i really come from the streets and i really hustled real life and i had nightclubs for this and i it's like so when i came in the game i'm like the experiences i had i knew i was a next star it took hollywood that long to figure it out because they're putting people ahead of me but i'm like they ain't gonna last me the streets coming back every time and i think the the biggest leverage piece is that you don't need them because when you when a lot of actors are beginning they're taking films they're getting taken advantage of in the contract and then they have you know they take this role to get to the next role to get to that that role that they really want but you're not starting in that same spot now i wonder now as you watch actors because you create i mean they're actors but you're giving them platform are you giving them the tutelage about the game itself and how it works?
1:01:06Nah, I'm giving them the same game Jay-Z gave me and I never met them. Jay-Z just did it. Can't talk to people, bro, because they're not going to pick up their game. They're going to say, but, well, since you know, why are you talking to me? So, I learned you can't talk to people. You just got to be. I told somebody that who, people be out here preaching about Jesus. I don't push Jesus with my word all the time. I let people know Jesus is popping, but a person told me this in Hollywood. She said, I don't believe in Jesus. She said, but I believe in the Jesus you know because i just be and and let my life speak but you can't i i tell people the game they ask me that's powerful but i'm like jay-z just did it so i learned from jay-z and i learned from everybody because i'm like bro jay-z i tell everybody this now jay-z is a hustler and i never met that man but i went to his concert everybody was enjoying his music but he did his hand like this one time He said I'm a hustler period I forgot what verse it was And he did his hand I told my bro I said look at his hand I said cause I'm a I'm a director I'm a producer So I'm looking at body language Jay-Z tried to tell you bro I was gonna beat y 'all anyway You can say who the best rapper I'm gonna get more money than y 'all Cause I was over there In the project I've seen You got a deal I already had a deal It was just the wrong kind of deal But you not gonna beat me bro So when he rapping I'm hearing something else than what people hearing.
1:02:34They hearing good lyrics. I'm hearing him telling y 'all every song. I don't got to make a pop song. I don't got to have a new one album. I'm in the biggest city in America. And he know if I'm at the top of this city, I'm at the top of the world. Because if you're in New York, see people from New York, I told somebody this, I said, I said, look, people from New York, what I notice about people from New York, they forget how big New York is. because they used to it. But I'm like, New York is the... New York is New York, boy. You get a piece of that. You don't even... That's where the money at. So it's like, I watch people like Jay-Z.
1:03:14I learn from, you know, Dane Dash. I learn from... I learn from everybody, man. I learn from everybody, bro. I watch y 'all. When I say I watch the game, bro, I knew y 'all. I've been watching y 'all. I ain't finna walk in and be like, y 'all interviewing Country Wayne, but I'm peeping the game. I'm a country boy. So we don't got exposure. So I appreciate game more than most people because when you're from New York, you're so used to game. I'm like, nah, bro. I'm used to not being around a building. When I go to New York now, I be still looking at the buildings like, damn, you could be from the projects but still walk up here one day.
1:03:50In the country, we don't got that. So, man, I just be the game and I get on podcasts. I put out all the game. But they sometimes they take it as being Eric. I'm like, I was just really trying to share the numbers so people can go on Facebook. I was screaming the whole pandemic. Black people, man, come over here. Man, come over here. They like old people over there. You big dummy. Who trying to impress the world of your grown? See, that's the wrong. You know, that's the wrong black people, too. They so busy trying to impress the world. They don't even check on grandma anyway. That's why they care about the audience because they care about your grandma love you.
1:04:27It don't matter what car you pull up in. So you're going to give the world more attention. I'm never giving Instagram that attention. Man, we see what the people doing. Until they give me that. They give me some money, I'm back over there. That part. I'm telling you that. That part. They give me some money. Erasing. If the money come back, grandma be right back. Grandma. They got them Gucci ass over there. Tom now ass is running me crazy. It's cheaper.
1:04:56Different ass. Different ass on Facebook. That's so fat. It's some pecans. Like, you might, you probably see an ad, some caramel pecans pop up. You're like, who eat this, man? Rags and towels. The ad's different. That's another thing I'm going to tell people. The ad's a little different on Facebook. Instagram had them ads. That was, Instagram, if they bring it back, I hope so. I pray they do. But even now, like, I've noticed, like, we posted, I've noticed this recently, they must have, like, a push to even push Facebook even more because our content gets linked. We post something on Instagram.
1:05:32It's automatically posted on Facebook. And I would see a video with like 2 million views, 3 million views. But the comments wasn't matched. I'm like, then I realized, oh, they got 500 ,000 views on Instagram. They got 1.5 million views on Facebook. And it's like 3 ,200 comments on Facebook. I'm like, oh, Facebook is like, you know what I mean? Like it never went away. No. But there's more people on Facebook than Instagram. Oh, yeah, for sure. That's what people don't realize in our culture because our culture is dominated by Instagram. That's why comedians talk about everybody on social media.
1:06:05I always had all the crowds because I was always bigger. They might get more popular than me at a time. It might look that way. But Country Wayne the only one that you ain't never felt the deal because I've always been bigger. I be doing shows in West Nilek, New York. You gonna go somewhere where they know Country Wayne is in the Palisades. That's a fact. I remember that. You gonna go somewhere. They know country. Why y 'all always was bigger? Because I had to face. Facebook is a bigger audience, though. Yeah. Like me, me, man. I went across these. Well, I can't talk about that, but. They knew me over there.
1:06:44Been to Africa? No, I ain't never been to Africa, man. You gotta go. I gotta go over there. You gotta go. I gotta go. I definitely gotta go to Africa, man. The billion dollar idea. That's the app? Hell yeah, yeah. I'm gonna flip the app. I gotta. And that's to create. Not just you on the app. It's a platform for other people. It's going to be for black people. I mean, like for other creators. I ain't trying to compete with Netflix. Y 'all ain't got to try to kill me. Like they upload their content. Nah, it's going to be real movies. It's going to be like a miniature version of Netflix and stuff.
1:07:13Country Wayne, the real ones. The name of the app, Country Wayne, ain't calling it no creative name. Country Wayne, but you're going to go on there and you're going to be like, dang, this is ours. You're going to see the movies come back like Love Jones back in the day. It's going to be a bunch of that stuff and a bunch of real good black movies. And it's going to be for us. Now, everybody can watch, but it's going to be a place instead of her scanning. I'm telling my idea on here too much, but they can't do it anyway. I got the idea. You told them they can't do it. They can't do it. I got the idea, man.
1:07:44I come up with ideas like Art Kelly come up with songs. Pause. I'm really not real. that's how easy it is for me. I could really freestyle. I could freestyle. I could do poetry. I could come up with an idea. I could come up with a movie idea right now. I could come up with a movie idea with you guys. You know what I mean? You know what I'm saying? You know, and make it make sense because the only thing, it's a gift. I know how to give it origin. I know how to give it a soul. Well, just to follow up on that, the movie, because like you said, you remind me of Tyler Perry a lot. Tyler Perry, that's somebody that is really inspirational.
1:08:21We went to his studio. Mm-hmm. Do you envision yourself having, like you're talking about movies a movie studio now i probably won't do that because ai get so good i just think tangible assets are kind of risky yeah you don't want to get nothing that overhead overhead man them ac units go out see one thing about the skits when it shut down it shut down i don't like nothing shut down now bill still coming because that means something that took you 20 years could build could knock you out in a year so it's like i think in today's time that's dangerous. I just rent. Tyler Perry's good for Tyler Perry because he shoot so much content.
1:08:57He's an anomaly. But for me, I just rather pay the high rent cost because once I'm out of there, I'm out of there. Let me rent your studio because I might not feel like doing this today. I might want to go to Africa for, but that bill keep coming, man. And I don't bid in situations. I don't have properties and all that. So it's like the new billionaires, you got to learn from everybody. You know, Airbnb don't own houses. Uber don't own cars. So, you know, so that's the new way. People have found a way to make money out of air. The reason why I'm making money because I don't own Times Square. I'm just going to borrow it for three minutes.
1:09:37If I go there and try to get a piece of it, man, you got to own it. I think that's because they taxing everything. You got to pay taxes on everything. You got to pay taxes on your money. You got to pay taxes. Too much paperwork. When you own stuff, liability. That's a whole... I just rather get a wife. If I'm going to go through all that, I'd rather just get married. I can't handle a building. One thing about this wife, if you can hug me. What if they don't want to shoot in here this much? So now I got to shoot in this building? Nah, I ain't doing that now. Tyler Perry Studios is my head. like I'd be like like this is studio to me hey hey bro how much you're charming to use this room I'ma shoot a skit man Wayne take his girl to his homeboy house and the homeboy girl tell him like yeah y 'all married like yeah I don't even been married now my girl mad because I don't got nothing like this in my house and we married it's like I use what's around me I'm like a I'm like a savage
1:10:40I turn trash into treasure the big builders uh uh Tyler Perry could do that because he got so many deals yeah in Hollywood that the demand yeah is constantly is there yeah and if he if he don't want to shoot no more he could turn it into something they're going to write out themselves keep your overhead that's the gym though keep your overhead low yeah because if you don't if you if you live below your means you're going to always stay creative because the day you live above your means you can't be creative no more because the build people won't let you pressure you at home I need too much to think about this.
1:11:13Yeah. Well, you ain't gonna have nowhere to think about it if you don't pay this. So what I do, I always live below my means so I could be free as a creative. Because the day you, I know people, I paid before. They was living like this. I paid them. Then they jumped their lifestyle up. Now they can't even feel them junk because you don't lock yourself back in prison again. God will set you free and people will lock themselves back up. If you got a credit card that joke will throw you i pay mine off every time i use it because let me tell you about a credit card they will tell you to buy something you really can't afford a credit card boy if you're not disciplined man that credit card is dangerous the credit card got people messed up right now boy because it'll tell you that you can go there like man you look at your bank account i can't go there right now i got money put up but i can just come in like the credit card block.
1:12:03Yes, you can. Just pay me back later. Don't pay it back one day. Well, you know I got charged a little extra on that trip. So it's like the world got plenty of ways now for us to stay financially in debt. And I'm a country boy. I don't like debt like that. You know what I'm saying? Because I know it'd be in the back of my mind. So I don't want no studio. Wait, this is a soda? Yeah. And it has protein? 10 grams. No sugar? Zero. And it actually tastes good? It's Sky Pop. Sky Pop Protein Soda delivers the refreshing taste you want from a real soda. Crisp and delicious with 10 grams of complete protein, zero sugar, and just 45 calories.
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1:13:36On Public, you can build a multi-asset portfolio of stocks, bonds, options, crypto, and now generated assets, which allow you to turn any idea into an investable index with AI. It all starts with your prompt. From renewable energy companies with high free cash flow to semiconductor suppliers growing revenue over 20 % year over year, you can literally type any prompt and put the AI to work. It screens thousands of stocks, builds a one-of-a-kind index, and lets you backtest it against the S &P 500. Then you can invest in a few clicks. Generated assets are like ETFs with infinite possibilities, completely customizable and based on your thesis, not someone else's.
1:14:10Go to public.com slash podcast and earn an uncapped 1 % bonus when you transfer your portfolio. That's public.com slash podcast. Paid for by Public Investing. Brokered services by Open to the Public Investing, Inc., member FINRA and SIPC. Advisory services by Public Advisors, LLC, SEC Registered Advisor. Generated assets is an interactive analysis tool. Output is for informational purposes only and is not an investment recommendation or advice. Complete disclosures available at public.com slash disclosures. Hero Bread delivers the stacked sandwiches, loaded bagels, rich mac and cheese you love, just with a better protein to calorie balance that may help fuel you longer.
1:14:40Made with high quality ingredients, every bite lands soft and satisfying with up to 19 grams of protein, plus up to 32 grams of fiber per serving. Shop now at Hero.co. Code IHeart for 10 % off. All figures per serving. See calorie info at Hero.co. 34 to 48 percent fewer calories than regular products. Calorie content has been reduced on average from 162 to 92 calories per serving. Data accurate as of 2020-26. Yeah, it sounds like that last 13 ,000 or 70 ,000 due is stuck with you. Yeah, because the biggest debt I got is my family. Now, them bills I had due was my family for real. So I tell my family all the time, I'm really already straight.
1:15:20Because if something happens, I'm cutting y 'all off first. Right. So, them high bills everybody talking about, a lot of that my family, man, like I spent$100 ,000 a month on my family. I don't have to do that. Pay on payroll? Of course. Okay. You ain't rocking out here on that W-9. I don't care. Smart man. You ain't walking out here. My children get one. Ain't nobody getting no cash. Nah, you ain't. Pay the children. And they pay their own taxes. I told my baby moms this year. My tax bill,$100 ,000. Why you calling me about your business? Yeah, you spitting that. Tough it out. What I'm going to do?
1:16:08Why you calling me about your business, baby? Now, if I'm going to pay you this, you should have a man at least pay the taxes. Have a tax man or something. God, no. Talk to a tax man. You trying to talk to some boy in the club? don't talk to somebody who knows somebody EIN number you don't want to take this money in your name I been told you go get an LLC how do I do it now man they gonna come lock you up I tell you that you better pay them people a tax I ain't paying nothing so you can't pay my taxes no W9 everybody get one of my kids everybody how creative do the kids keep you you said you got tax oh my god I was thinking AI but I'm like why you need AI you got kids oh boy Well, I got a son, but I'm 38 years old now.
1:16:56What's the age range is? Four to 20. Okay. My kids give me all the material, man. Yeah. So it was like, uh-huh. Yeah, my son, my son got a baby. You're a grandfather? Yeah. I'm a deadbeat grandmother, but no, I ain't seen a baby yet. I've been home and ain't with me, but I seen a baby. Why not? Well, first of all, I don't want to be in the mess of what my son's got going on. But, you know, I love her. I made sure she got a house. My granddaughter got a house and everything. I ain't seen it. But what made me a granddaddy at third day, I told her I'm going to be a deadbeat granddaddy. I told her that out the real.
1:17:37I said, hey, man, y 'all think I'm going to be around that baby? I ain't going to be around her. So, I can't. I ain't one of them yet. So, you talk about me. I'm going to put this on the podcast. I know they finna put a post up about me about three months. I ain't, maybe about a month old, I ain't seen him. So they finna be like, he out here doing this? So in case, he already said, or he leaves you. It's your granddaughter or grandson? Okay, granddaughter. He already gave you fair water. I gave you fair water. I told him, I was real. I'm being, they'd be granddad. I'm not keeping her. Y 'all ain't going to see me.
1:18:17They thought I was playing. I was home. They tried to throw hints because they knew I came home the other day. You home. You know I'm home.
1:18:26Stay where y 'all at. I ain't no crowd or nothing here. I'm tired. I got the baby nice. I got the nice stuff. They got a nice room. They got a nice house. I bought the baby mama house and everything. Just don't come over here. I keep my house on 6 to 8 to keep people away from my house. It's too cold for the baby. I want the baby to come over here. Come on, baby. Come on. It's six-day degrees, man. For real. They've been coughing anyway out here. Nah, they say she had a cold, man. Six-day. It's six-day degrees. You okay? I mean, you've done enough. You got a house full of it. It's too cold. And it's too cold.
1:19:04It's six-day degrees at my house, man. What's that? Tell me, sir. Yeah, you got a long got to get done. At some point, will you see her? Oh, yeah. I'm going to see her when she can walk in and walk out. See, right now they drop off. You know, you got to hold it for a minute, then you got to fake like you want to keep it. Then, you know, people trying to leave. They be like, you know, when baby hug, you be like, she wants you. She really like you. Yeah. Then you don't want to just say, I don't want to keep it. You start saying stuff. You ain't got no rest of clothes here, though. You know what I mean?
1:19:36She ain't got no clothes here. I ain't got time for none of that fake stuff. When she get two, when she can walk in, and when your mama done about to leave, and you hear Keys shake, Get out of here. That's the rule of thumb. That's a movie in itself. Yeah, but I talk about it on stage, so I monetize it. Yeah. But I talk about it on stage. And it go deeper than that. It's a lot of stuff happening. But it's a joke I got on stage, my third special, bro, that I'm working on right now. Oh, my God. It's going to kill them. It's been killing the audience. But it's real stuff. My kids give me so much material.
1:20:16I put them in the skits. And I talk about real life, man. You know, like I got one of my mothers and my kids, she moved back to Kansas City. I had a house in Atlanta. And I told her, I said, it's going to be hard for me to see my child in Kansas City. And it has. She thought I was playing. I went to Kansas City one time. I tried to go against my will. I said, you know what? I'm going to go. It rained. And then we'll go. I said, God didn't mean for me to come here. So you go out there and bring my baby to me up. I'm a FaceTime daddy. Me and my baby don't have the longest conversation through FaceTime.
1:20:49Hey, baby.
1:20:53When you coming here? When you moving back to Atlanta. So I be talking to the mama through my daughter. When y 'all moving back, because I'm never coming. Patrick Mahomes ain't even winning no more. Man, I ain't got time to go to Cassidy, man. See, but you said everybody else? You said you got houses? Everybody got houses. I'm a baby mama got houses. Everybody got houses. Everybody got money. Everybody good. So you paying child support payroll pretty much. Man, I'm overpaying child support, man. My baby mama's ungrateful. And I want them to see this. Yeah, I see it. They the most ungrateful. I got the most I love them.
1:21:30I got the most ungrateful baby mama. I get even more. I'm going to tell the truth. They six figures a year. And it's still not enough. And they still talk about what I do for somebody else. Oh, man. This my business. Damn. What you... I don't tell you what you do with your body. Why you worrying about my money? You said my money is more valuable than you. They are grateful, man. And they're going to get mad when they see this. Don't cut it out either. All the baby mamas are going to agree with me because these women are getting hundreds of thousands. I'm talking about a couple of baby mamas, 400 ,000 apiece.
1:22:08this baby mama hundred and something thousand this baby mama I don't have to pay that true but they be like this really ain't nothing I wish my mama was covering a grave I'm telling on the right now because they always compared to what you have I'm telling that why they need to stop talking to me on the phone because they know I'm telling it listen if black women know that they were saying and women in America knew my baby mama was saying that really ain't that much much as we don't been through where we come from? Man, they forgot, man. It don't be the people who make the money don't forget where they come from.
1:22:46It's who you give the money to forget where they came from. I could never forget because I'm still grinding. They forgot. They don't need how much money they get. They really ain't nothing. I don't have to do nothing, but after I pay my bills and pay my bins payment and pay this big house that you were never going to get in, they were never... I tell somebody, you know you never was going to make it here. let's be honest so you can't walk in heaven doors with with hill shoes all talking about with your with your bent shoes this is nothing i see i i see the bottom of your feet i can't wait he leaves so i can sweep my floor
1:23:30but i can't talk junk to him so i just i i talked to him i talked about him on stage podcast but it's the truth they all grateful man i tell them they don't even know they all grateful those numbers i give i say bro there's no celebrity giving their baby mama the way i give y 'all even if they with another man i don't care they for free i don't have to give that amount and my kids it ain't just them my kids getting six figures so they don't even have to give the kids no money but they think they're not getting that and still it still catch attitude they'll still catch an attitude every once in a while.
1:24:04You don't understand. You ain't doing nothing but giving... Nothing but? Bring off the kids back to my house. Give me the money. I got a nice step mama for them.
1:24:18She can't wait to give them.
1:24:22I got a nice... I got the best step mama for them in the history. She can't wait to give them. So are we done with kids? I think so. I thought I was doing it after the first one. So, I don't think nobody, a bunch of kids, thought they were going to keep going. It just happened. Yeah. You can't predict it. I guess that's our future. Now, he said future, because he was like, man, I know. It's going to keep going. It'll keep going, man. I'm 38 now, man. My kids, they keep going for me now. Now, I ain't tried to have them. I ain't never had a kid and tried. Never? Not one? No. It was always like, what?
1:25:04No, it might come on. But after five. Just wait, just wait. How many days? Just wait, how many days? You don't feel like you cramp a little bit? It ain't come on at all? Oh man, alright. God, I'm done after this. You too? You too?
1:25:27So you ain't come on period. What day of your operation? We looking at that app together. So this the flow phase. I see that. It was a green week. Day one. But God, why he ain't saying that, man? You? Another one? Oh, my God. Y 'all almost know each other. It kept going. After five, though, you didn't say, like, okay, we got to redo this game plan? Let me tell you what happened, man. I had five so fast, I didn't know I had them. Like, let me tell you what happened. My high school sweetheart We had two I was doing a deal With three other girls This is You know This is right after high school Every girl I dealt with After that Got pregnant First time I dealt with them So I was at five Quick I was at seven By the time I was 22 Seven by the time you were 22?
1:26:17Yeah So I was already Hit across the head I was dizzy Seven at 22 I was about to Before I can even think I had seven little people I remember I had All my kids together one time, I caught trophobia. It was like, ooh. I had a beige box Chevy. My sister had them. She had what he got them for. I would get them out. I would put them out in the car. I was driving. I kept looking back in that mirror. I seen all them heads back there. I said, oh my god. Who do these people belong to? But it was me. So it was seven, man. I had seven by the time I was 22. Damn. I been said, damn. That's why I'm cursing my mother.
1:26:56I don't say all the curse words. That's all I got left is hell and damn. I said every curse word you can think of. That's why I'm cursing them all. Yeah, I mean, but you're taking care of everybody, so. Yeah, I'm taking care of them now. That's the blessing. Yeah, I take care of them now. My baby mama's think they're doing a hard job. They're like, oh, we got to take them to the dentist. I make them feel like they ain't worth all that money I give them. I tell them that, but. The kids? The kids either. They ignore them. Man, my guy out there and children are spending money. But my daughter, I give my children a, I have to give my children a thousand dollars per year for their birthday.
1:27:37You know what I'm saying? Once they reach a certain age, a teenager, that's what they get. They get a thousand dollar a year. I mean, a thousand dollars, they're 17, they get$17 ,000. Oh, whatever age they are. Whatever age they are. 14 ,000 for 14. 15 ,000 for 14. Yeah. They started that. I messed around, went on social media, man. And I ain't know it was going to hit social media, but I had gave somebody else that for their birthday. Right? My children seen that. They couldn't wait until I get home. You did that for them. You better do it for us. So it's$1 ,000 per year now for my kids. Outside of what the moms get.
1:28:11And the moms still think they doing all the hard work. Thank God for Facebook. I know it.
1:28:24Any of them acting? They all good. They in the skits? Yep. Oh, you got it. My baby mama's in the skits, too. I got to get some of that back. I mean, that's W9. They working? They work. They all getting here. I don't want to be seen like that. I don't want to give you my money, so we even. But no, they all in the skits. All of them good, man. Honest, Tony, every last one of my kids are good. They all been in the skits. They all good. They all gifted. To be honest, they are though. They all give and they all give in different I see different parts me and I see the preacher And some I see this and one the business I really realized when you have kids the gifts of you really be in them But when you do boy you find your gift the easiest is it for them to find theirs Because they'll start picking because when your parents ain't find their gift your kids don't know where they ain't that I knew what I was guys to ask questions So I knew all my family with this to entertain them my daddy side the business side your DNA if you find every part of your DNA you need every part of your DNA to be your best you because that part of me you might think weak that's what you need like my mama side lazy I needed that though because my daddy side so ambitious and I don't go for everything I'm real like no I don't feel like doing that but it keeps me from trying to do everything I'm like I'm just going to do Facebook and then I added the verses my daddy don't try his family they do too much so it's like it balance it off though so my kids they all get there because they see me do different things they they watch they watch every interview like everybody can watch this interview and my kids be like oh my daddy talk like this he do that he talk business so now they think business oh my daddy post content so we can direct we can produce we can write this what our family good at you know and um that's how and they all gifted man i love them all we all play we all keep it real they got tough skin they joke on me and the mothers of my kids we like family I love them you know what I mean I'm just trying to make up for everything I already said on here I know this gonna go clip clip I know y 'all gonna clip it up he back there he's the way to clip it his hand shake like a sizzle back there he did it his hand did this real quick he couldn't wait to clip it I see him shaking his head like ooh I'm so glad he said that I gave you something bro I gave you something You had an S.S.
1:30:46shirt on. I didn't want to leave you here with a liability. I threw that in there for you, bro, because you got your household nice. This is what happens when you got snake walls, man. You didn't think I noticed that? That you got alligator walls here. I bet the whole time, the whole interview, I said, I can't wait to go rub that wall. This man got alligator walls in here, man. Y 'all ask me all the questions. What y 'all doing? Yeah, exactly. A lot. One thing about New Yorkers, man, y 'all don't share the game. Nah, that's not it. Hey, all y 'all New Yorkers who watching this, man? Nah, nah, nah, nah, nah, nah.
1:31:25All y 'all New Yorkers, let me tell you something about y 'all, man. Y 'all slick, boy. Y 'all, we say the South took over the game. The rap game, y 'all gave it away. Because y 'all was on to something else. Y 'all was on to the business side because y 'all already knew the labels were getting the money. so now y 'all in this podcast game man y 'all got every new york podcast find a way to get paid yeah and the podcast in the south is just popular y 'all gonna share that with me when we get off here i don't share enough with y 'all i don't know 100 100 but the new york coming out of your bed now but yeah when y 'all about to be slick hey one thing i like about new york they laugh they laugh they lie with a smile on their face y 'all beef with each other but let me tell y 'all when it's time to keep the game Look at that.
1:32:12They ain't giving away nothing. They keep the game in themselves. They don't tell nothing. Before you know it, everybody got a podcast in New York, figured it out. It got nice walls. Joe Budden, his podcast is white now. When I seen Cameron on there putting on a suit, I said, yeah, they going to find some money. That joker took off the pink coat and put on a suit. He going to figure it out. Cameron back in. Y 'all brought Cameron up. When Jada came, I said, I did a podcast with Tony A.O. I murdered the other day. I was standing there murdering the whole time. I'm like, he laying back. I said, even, boy, y 'all, y 'all, hey, man, I done spent some time in New York.
1:32:51Hey, man, y 'all going to share the game with me. Cameron, I know y 'all, we follow each other. Mace, you up there, you ain't rapping no more. Good as you rap, boy. Y 'all all got the same life. We ain't telling y 'all, country boys, nothing, man. Figure it out, yo. What is it?
1:33:14Y 'all don't even say son no more, man. Nah, nah. Oh, man. I know why y 'all start saying son, because we start... No, we ain't saying that no more, yo. Figure out something else, man. You know what I'm saying? I see y 'all in New York, but hey, man, I spent a lot of time in the pantry, man. I spent a lot of money in New York. Y 'all gonna share this game at me. Nah, nah. It's too easy. This a podcast. Bro, it's alligators on the wall.
1:33:40And we're going to bring you an after, too. Yeah. That's going to happen. Because you haven't been? I'm going to be honest, bro. People in New York tell me something. You got to show me. I'm going to be honest. You're going to let me. I got you. I got you. I got you. You're going to remember this baby. I got you for it. Especially y 'all getting fans like us. Like, damn, they really trying to get you away. Seriously. Oh, God.
1:34:07Hey, you see the South, we too giving up the game. Everybody come out here, we like, yeah, get on our beats and all that. Yeah, the splits come. We like, what happened? New York, get on a beat. Yeah, but we got to talk this over. You know what I'm saying? I own it. There's some shows, man. We on the label, man. New York, well, hey, I spent a lot of time in New York, and I was studying y 'all. I spent a lot, and I was like, oh, this out of New York. Because, you know, I hear about New York, but I'm all the say less. You really outside with it. I'm watching, oh, this how they move here. Oh, oh, oh, boy.
1:34:44But I understand. I say, y 'all, they understand. Because deal's so high in New York, too. Y 'all don't got time to play. I thought New York was mean because they don't speak. When they walk, I'm like, oh, they going to work. When I figure out this cost what? I got an Airbnb one time, man. That joke was about$2 ,000 a night. And the bathroom was in there with the kitchen. I couldn't wait to get to the Airbnb because I said I'm going to post something in New York I couldn't even post a picture I said they ain't going to come to my show because they ain't made it yet when I realized how much it costs in New York I'd be like it's crazy you got to scale in New York I feel it like New York I feel like y 'all it shouldn't be illegal you got to you can't live a straight up life you can't be an honest man living in New York Man, it cost too much, bro.
1:35:36Y 'all pay for everything, man. Yeah. Yeah. And then, like, in the country, when we get broke, we can go to somebody's house to go to, grandma's house. Like, y 'all grandma be staying in an apartment. I'm like, wait a minute. They get broke, move to the cell. Shut up. When I get broke, come down here, man. Then y 'all come down here being slick. Yeah. Taking everything over. Then go back to New York. I'm on to y 'all, man. I'm gonna get me these snake walls in my pocket and this one of y 'all the New York coming out of you so bad the bold information I asked for you sound just like Jay man
1:36:19like you got hey when y 'all going to business meetings they know you sleep they can tell when you talk boy you gonna figure out a way to get I'm watching Y 'all think y 'all watching me? I've been watching y 'all. I looked at everything. And y 'all said, this is one of the spots. Okay.
1:36:42That's a flesh. Y 'all need to post that and y 'all the best fest. Take a picture of y 'all walls and put them up on the wall, man. And tell me we got alligator. I ain't heard anybody say that in a rap song yet. Has anybody said that? No. I don't think you ever seen that before? No, I ain't never seen that. I haven't seen alligator walls before. My man. Mike. Yeah? Where you from, Mike? We all grew up together. Yeah, same neighborhood. I'm trapped. It's called Greenberg, New York. Just say that one time. Greenberg, New York. What's up? It's 10 minutes from West Nile. Oh, yeah? Yeah. Shout out New York, man.
1:37:25I ain't gonna lie, man. New York my number one market. For real. Makes sense. But it only happen like that when they find out we're getting money. They're trying to watch. They're trying to figure out how to monetize on Facebook. Now we're following, I swear to God. Monetize on Facebook. Before they found out monetized on Facebook, y 'all was like fourth. Y 'all first now. Y 'all don't think I'm funny. Y 'all just watching. How you doing? People come to the show. You a funny bro. Hey, but hey. Pick your brain real quick. Pick your brain real quick. Pick your brain real quick. I'm going to pick your brain.
1:37:57Like we picked Jermaine the Freedom brain back in the day. Nah, y 'all won't get me. I'm keeping these rights. Wayne, man. Pleasure, my brother. This is fun, bro. I've been waiting to get on here, man. I'm a big fan of you guys. I just see people who really about their business like that. It's inspiring. People like y 'all inspire people, whether y 'all know it or not. It ain't just a podcast. Y 'all inspire people to really stop playing and be serious about this paper, man. So I appreciate y 'all for bringing what y 'all bring to the culture and listen to God. You can do what y 'all do. Appreciate you, my brother.
1:38:27I appreciate you. Love y 'all, bro. So tell the people anything you want to leave them with. Amen. Leave them with. Amen. Remember that God who made the sky blue and the wind blow is your father. So don't let this world make you think that your bank account is your bank account. Know that your bank account is in heaven. And today you will know that your father is your father. You're going to walk in every room to know where my dad, I don't care who your daddy was. I don't care how much you got. My daddy made the sky blue and the wind blow. Walk around with that confidence and know that and love yourself.
1:38:54That's it. Amen. Amen. Amen. All right, y 'all. We'll see y 'all next week. Peace. What if your soda actually did something for you? Introducing Sky Pop Protein Soda. With 10 grams of complete protein, zero sugar, and 45 calories, Sky Pop Protein Soda offers four delicious flavors with big taste and real benefits. Light, refreshing, and ready for wherever your day takes you. It's anytime protein that helps you reach higher. Sky Pop Protein Soda. Reach for the sky. Get your Sky Pop protein soda now at Target, Walmart, or Kroger.
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From the publisher
TIMESTAMPS:
00:00 Social Media Money Talk
01:17 Welcome Country Wayne
02:36 From Skits to Series
03:50 Early Grind and Virality
05:03 Casting and Story Building
07:28 Why Facebook Pays
10:20 Instagram Monetization Lessons
13:03 Posting Like a Network
18:49 Mini Network and Passive Income
22:05 Building a Streaming Platform
24:25 How Much Facebook Pays
26:35 Payroll and Producer Pyramid
28:59 Negotiating With Leverage
29:50 Leverage Wins Deals
30:40 Clean Comedy Standards
31:16 New Money Mindset
32:05 Relatable Skit Formula
33:13 Social Media Is High School
34:34 Why Fans Want The Come Up
35:27 No Cussing For Grandma
35:48 Platforms Speak Through Money
37:28 Biggest Mistake Monetizing Late
38:27 Pandemic Money Panic
40:05 Hollywood Transition With Leverage
44:09 From Skits To Films
45:38 Running The Content Machine
46:56 Never Leaving Facebook
48:04 Claiming Next Big Star
50:38 Lead By Example Not Lectures
54:36 Facebook Audience And Ads
56:31 Building The Country Wayne App
58:03 No Studio Overhead
01:00:40 Live Below Your Means
01:01:18 Credit Cards And Debt Traps
01:02:19 Family As Biggest Bill
01:02:54 W9s And Tax Boundaries
01:04:12 Granddad At 38 Rules
01:07:00 Kids As Comedy Material
01:08:24 Child Support And Ungrateful Exes
01:13:02 How Seven Kids Happened
01:14:38 Birthday Money And Skit Payroll
01:16:03 Raising Gifted Kids Mindset
01:18:26 New York Hustle And Podcast Game
01:25:14 Final Thanks And Faith Message
In this episode of Earn Your Leisure, Kountry Wayne breaks down how he built a billion-view media empire through consistency, storytelling, and mastering Facebook. From posting 1,200 videos a month to generating massive engagement online, Wayne explains the real business behind content creation and why Facebook still has the most valuable audience on social media.
He also opens up about surviving the pandemic while dealing with $70K monthly bills, building “mailbox money,” creating his own platform, and why living below your means is key to staying creative. From Hollywood ambitions and entrepreneurship to family, branding, and discipline, this episode is filled with gems for creators and business owners alike.
#EarnYourLeisure #KountryWayne #Facebook #Entrepreneurship #ContentCreation #Business #Comedy #Marketing #Podcast #Media #HollywoodSubscribe
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