How To Make Money Podcasting: Monetization Secrets from Pour Minds & Earn Your Leisure

0:00This is an iHeart Podcast. Guaranteed human. Run a business and not thinking about podcasting? Think again. More Americans listen to podcasts than ad-supported streaming music from Spotify and Pandora. And as the number one podcaster, iHeart's twice as large as the next two combined. Learn how podcasting can help your business. Call 844-844-iHeart. Hey, it's Joel. And Matt. From HowToMoney. If your New Year's resolution is to finally get your finances in shape, we've got your back. Prices, they're still high. And the economy is all over the place. But 2026 is the year for you to get intentional and make real progress.

0:35That's right. Each week we break down what's happening with your money, the most important issues to focus on, and the small moves that make a big difference. Kick off the year with confidence. Listen to How to Money on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. What if mind control is real? If you could control the behavior of anybody around you, what kind of life would you have? Can you hypnotically persuade someone to buy a car? When you look at your car, you're going to become overwhelmed with such good feelings. Can you hypnotize someone into sleeping with you?

1:05I gave her some suggestions to be sexually aroused. Can you get someone to join your cult? NLP was used on me to access my subconscious. Mind Games, a new podcast exploring NLP, a.k.a. neurolinguistic programming. Is it a self-help miracle, a shady hypnosis scam, or both? Listen to Mind Games on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. This episode is brought to you by PNC Bank. A lot of people think podcasts about work are boring. And sure, they definitely can be. But understanding a professional's routine shows us how they achieve their success little by little, day after day.

1:47It's like banking with PNC Bank. It might seem boring to save, plan, and make calculated decisions with your bank. But keeping your money boring is what helps you live a more happily fulfilled life. PNC Bank, brilliantly boring since 1865. Brilliantly boring since 1865 is a service mark of the PNC Financial Service Group, Inc. PNC Bank, National Association, member FDIC. Earners, what's up? You ever walk into a small business and everything just works? Like the checkout is fast, the receipts are digital. tipping is a breeze and you're out the door before the line even builds odds are they're using square we love supporting businesses that run on square because it just feels seamless whether it's a local coffee shop a vendor at a pop-up market or even one of our merch partners square makes it easy for them to take payments manage inventory and run their business with confidence all from one simple system if you're a business owner or even just thinking about launching something soon Square is hands down one of the best tools out there to help you start, run, and grow.

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3:38This is Earn Your Leisure. So we got to, you know. We got to let the people know. So, I mean, we make money a few different ways. We make money, obviously, from ad revenue. We make money from streams on YouTube. we also have a Patreon we make money with Patreon we used to sell merch but we don't really sell merch as much anymore but that used to be a stream of income that we had and I'm trying to think in my mind live shows live shows but we haven't toured in like two years yeah like hosting events do you have products? I have a cosmetics business but we don't have anything with poor minds together currently but we used to sell hoodies and wrap tees we have like the little wine stoppers and stuff like that like we really like ramp up like the merch stuff whenever we were touring and things like that.

4:21But like she said, those are our main sources of income. And we did an e-book as well. Because, I mean, we get so many questions of like, oh, how do I start a podcast? What do I need? But it wasn't just like the typical e-book, like, okay, get a camera. It was like, I was legit giving actual websites that we use. Oh, if you want to make some ad revenue, you can sign your podcast up with this audio, this source. We did the course too, so you can actually get the bundle. Like if you're somebody who's more of a visual learner, you could watch the e-course. Or if, you know, you're somebody that needs to look at a book, we have the...

4:55Yeah. Look at y 'all. And then we stepped, like I said, we stepped into the hosting space. We did, you know, we did the Earn Your Leisure Festival. Invest Fest. Invest Fest. And then we did Essence Festival. We did Essence, yeah. Yeah, we're going to check out that. Yeah. BET Awards. BET Awards, yeah. We did the Media House last year. so I think like I said when you're getting into podcasting the actual show you can make a lot of revenue from but the outside things that you do outside of just sitting on the couch and being in front of the mic is like so it's using your influence to get money from answering absolutely I mean even now we get money from Facebook TikTok it's like a lot of stuff that's what I was forgetting yeah social media platforms there's a ticket going on on the streams y 'all just named that's about we're about at 11 yeah multiple streams is important in the ad space I know like when people are starting the podcast, that's very important, right?

5:46It's probably one of the first sources of income you're going to have. Based on your topic, do you guys ever feel limited, right? Because sometimes there's only a certain level or a certain category of ad client that's looking to put things on your show, right? Whereas if you have more of a broad-based topic, it leaves it open for a lot more categories. Have you guys ever felt that way when it comes to the ad spends? You know what? No, not really, to be honest. Like, I feel like a lot of different companies want to work with us. Like, we've never really had that issue. But we do know some people in the podcasting space that have told us that they've had that issue because they might have, like, a sex-based podcast.

6:24But we've never really had that problem. I mean, sometimes we get asked, I'm like, they want to work with us? Yeah. It'll be the most random. It'll be so random. Like, manscaped. Yeah, like, manscaping. Like, all that stuff. Like, it'll be like, but it works. Yeah. Like, if they renew the contract, I'm like, oh, y 'all must be clicking on it. Bluetooth. Bluetooth. you and I'm like do men really watch the show right women are buying it for their men yeah I don't think y 'all will be limited because you're not like you said you're not a sex-based podcast like we have a segment but it's not the whole entire show you know I think people think that sometimes just because of the clips that are cut from the show be like the sex topic so then before people actually come and watch the show I think they assume that it's a sex yeah or it's a female based show men might not be watching but that could actually be the opposite right and I think it's really crazy with these ad companies as well because like you said you just never know what we're gonna get or what people wanna work with us because honestly being that we're so heavily with the women crowd we don't get a lot of beauty ads yeah like a lot like makeup stuff like hair stuff we really don't get a lot of stuff like that we had one fashion company where like you could you know have like a subscription service to get clothes like one time but most of the stuff is really like food food stuff mental health mental health stuff of stuff like that you know what i mean but i'm like yeah so how have you guys been able to build your community because you got like a loyal fan base yeah supporters um you have a name for them right poor the poor crew oh you are so how how because a lot of people create content but then everybody doesn't have like a community yeah so like what's some of the ways that you've actually been able to cultivate and keep that community together i feel like one of the major ways and we always say these one of the major ways that we've been able to build such a large community is that for the first few years that we started doing Poor Minds, we never had guests on the show because we always wanted to make sure we were building a fan base of people who wanted to see us every week.

8:19I feel like a lot of the time when people start off having huge guests on their show weekly, the week that you don't have a guest, the viewership falls off. So we wanted to make sure we were cultivating a space and a community of people that no matter who we had on the show, they still going to watch. So I feel like that was a major key. and another major one is we talk to our listeners like everybody acts like they too good to take 20 30 minutes and just respond to comment you know talk back to people like I still do that I engage with my listeners because I just started a new you channel YouTube channel called love exp so I do like hot topics on there and I'm like y 'all hashtag love exp so we can talk about it together you know what I'm saying I think the engagement of feeling like you know what Lex andrea cool i can talk to them if i tweet four minds they gonna tweet me back so i think it's like not feeling like you are a celebrity you know what i'm saying and really engaging with your audience helps a lot we do that with travel queens too we live tweet every week on twitter when travel queens is on yeah i was i was wondering right that that community that you build it obviously helps when travel queens is about to debut and people are supporting it but when you guys had the debut for it there was just like an overwhelming sense of emotion that I watched from y 'all.

9:32I was like, this is interesting. Talk about what that felt like in that moment to watch yourself on a big screen and your fans and your family there with you. That was the first time we watched the episode. And I think like in that moment, it really just kind of like hit me. And I'm like, looking at her, I'm like, we really did that. Because even while we were filming, it was like we were working. And I think in that moment, it hit us because honestly, getting the party, the premiere party together, getting ready for everything, finding outfits and just hair, makeup, all this stuff. We didn't really get to sit.

10:05So in that moment, I was like, oh, my gosh. Like, we really have a TV show. You was booing. Yeah. She was holding it together. I was trying, but honestly, I feel like it hit me at that moment as well because when we were filming the show, I definitely felt like, oh, my God, we're about to have a TV show. But that day, all of our friends being present, all of our family being present, seeing it on the big screen at the venue, I was just like, wow. Because we didn't know how it was going to look. I didn't know if it was going to look like a little tubey bootleg. We didn't know what it was going to look like.

10:36And I'm like, oh, they got us looking real, like, professional. You know what I'm saying? I was looking like, you know, Gordon Ramsay up there. Gordon Ramsay. You know what I'm saying? An illegal alien from Guatemala charged with raping a child in Massachusetts. An MS-13 gang member from El Salvador accused of murdering a Texas man. A Venezuelan charged with filming and selling child pornography in Michigan. These are just some of the heinous migrant criminals caught because of President Donald J. Trump's leadership. I'm Kristi Noem, the United States Secretary of Homeland Security. Under President Trump, attempted illegal border crossings are at the lowest levels ever recorded.

11:18And over 100 ,000 illegal aliens have been arrested. If you are here illegally, you're next. You will be fined nearly$1 ,000 a day, imprisoned and deported. You will never return. But if you register using our CBP Home app and leave now, you could be allowed to return legally. Do what's right. Leave now. Under President Trump, America's laws, border, and families will be protected. Sponsored by the United States Department of Homeland Security. Hey, it's Joel. And Matt from HowToMoney. If your New Year's resolution is to finally get your finances in shape, We've got your back. Prices, they're still high, and the economy is all over the place.

11:58But 2026 is the year for you to get intentional and make real progress. That's right. Each week, we break down what's happening with your money, the most important issues to focus on, and the small moves that make a big difference. Kick off the year with confidence, listen to How to Money on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. What if mind control is real? If you could control the behavior of anybody around you, what kind of life would you have? Can you hypnotically persuade someone to buy a car? When you look at your car, you're going to become overwhelmed with such good feelings.

12:31Can you hypnotize someone into sleeping with you? I gave her some suggestions to be sexually aroused. Can you get someone to join your cult? NLP was used on me to access my subconscious. Mind Games, a new podcast exploring NLP, a.k.a. neurolinguistic programming. Is it a self-help miracle, a shady hypnosis scam, or both? Listen to Mind Games on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.

13:22Our two-part conversation is available now. Listen to The Mailroom on the iHeartRadio app, Apple Podcasts, or wherever you get your favorite shows. This is an iHeart Podcast. Guaranteed human.