Inside the Target Boycott: Pastor Jamal Bryant Reveals the Strategy & Impact

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3:21So Pastor Jamal Bryant, you know, obviously a giant in the world of, you know, theology, but this is a business conversation and you've done something interesting. You've played a major part in the boycott of targets. I want to talk about a few different things, but we got to start there. Right. So for our audience and people that may not be all the way tapped in with everything that's been going on. Can you talk about why Target was selected? The demands that you guys have for Target, where the boycott stands now? Give us the whole rundown. Yeah. So first of all, thank you, family, for giving me an opportunity.

4:08There were 14 Fortune 500 companies that walked away from DEI after the inauguration of Donald John Trump and we decided that we would follow the African proverb, the best way to eat an elephant is one piece at a time. So we focused on Target first, not last, not only first. And we want to tell you all why. Number one, ashamedly and embarrassingly black people spend 12 million dollars a day in target number two without there being any protest without there being any demonstration after the killing of george floyd the president and ceo of target they are headquartered in minneapolis same place where george floyd was killed came out and had a press conference and said watch the language family george floyd could have been one of my employees not colleagues not staff one of my employees so they made a commitment of two billion dollars that they were going to invest in black business they uh after the inauguration walked away from it so we asked for four things the first if black people are spending 12 million dollars a day in target invest a quarter of a billion into black banks so black people can have access to capital to start businesses and to buy homes number two there are 27 targets on college campuses none of them are on hbcus so we asked them to partner with six hbcus and told them to pick whatever six hbcus they wanted for their business programs um so that they could scale so that they could franchise and so they could roll out i'm embarrassed that this is the largest boycott for black people in 70 years since the montgomery bus boycott and his was crazy we didn't have a black owned franchise to redirect people to.

6:18We have five and people to go to Costco as if that's given back to us. Number four, three was that they would honor the George Floyd commitment of$2 billion. And number four, we gave them a blank check and said, you all rewrite DEI. You don't have to be called that doesn't have to be named that, but show us a pathway where black people can make it to the C suites and not just work in the way warehouse. And so that's where it is. We're 18 weeks later. And I am so appreciative to your audience to help make this happen. The valuation of Target has dropped by 12 billion. The stock has dropped from$145 a share to$93 a share.

7:02Foot traffic is down by 7.9%. And four weeks ago, they slashed the CEO's salary by 42%. And all of it is thanks to us taking the Kwanzaa principle of cooperative economics. An illegal alien from Guatemala charged with raping a child in Massachusetts. An MS-13 gang member from El Salvador accused of murdering a Texas man. A Venezuelan charged with filming and selling child pornography in Michigan. These are just sum of the heinous migrant criminals caught because of President Donald J. Trump's leadership. I'm Kristi Noem, the United States Secretary of Homeland Security. Under President Trump, attempted illegal border crossings are at the lowest levels ever recorded, and over 100 ,000 illegal aliens have been arrested.

7:53If you are here illegally, you're next. You will be fined nearly $1 ,000 a day, imprisoned and deported. You will never return. But if you register using our CBP home app and leave now, you could be allowed to return legally. Do what's right. Leave now. Under President Trump, America's laws, border and families will be protected. Sponsored by the United States Department of Homeland Security. Hey, it's Joel and Matt from How To Money. If your New Year's resolution is to finally get your finances in shape. We've got your back. Prices, they're still high and the economy is all over the place. But 2026 is the year for you to get intentional and make real progress.

8:34That's right. Yeah. Each week we break down what's happening with your money, the most important issues to focus on and the small moves that make a big difference. Kick off the year with confidence. Listen to How to Money on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. What if mind control is real? If you could control the behavior of anybody around you, what kind of life would you have? Can you hypnotically persuade someone to buy a car? When you look at your car, you're going to become overwhelmed with such good feelings. Can you hypnotize someone into sleeping with you?

9:05I gave her some suggestions to be sexually aroused. Can you get someone to join your cult? NLP was used on me to access my subconscious. Mind Games, a new podcast exploring NLP, a.k.a. neurolinguistic programming. Is it a self-help miracle? A shady hypnosis scam? Or both? Listen to Mind Games on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. You know Roald Dahl. He thought up Willy Wonka and the BFG. But did you know he was a spy? In the new podcast, The Secret World of Roald Dahl, I'll tell you that story and much, much more. What? You probably won't believe it either.

9:44Was this before he wrote his stories? It must have been. okay I don't think that's true I'm telling you I was a spy listen to the secret world of Roald Dahl on the iHeartRadio app, Apple Podcasts or wherever you get your podcasts this is an iHeart Podcast guaranteed human