In short
Jayda Cheaves discusses building her brand and businesses without venture capital, using AI/data to scale, and her transparent real estate journey—multiple earnest-money losses and a final “dream home” renovation—plus motherhood, reputation management, and cutting her circle.
Guest backgrounds
Jayda Cheaves is a social media entrepreneur and founder of Wait a Minute (clothing brand) and a beauty brand (with a partner and 3PL center). She’s a hands-on operator who later shifted fulfillment to a 3PL. She’s also a mother raising her son. Hosts are the podcast’s recurring platform friends (Pinky/Tabitha referenced in discussion), interviewing her about business, real estate, and content strategy.
Key claims
She learned to scale by adding systems and moving fulfillment out of her own warehouse; she uses AI (especially Claude) for data/forecasting and inventory decisions; she believes people buy the person first, so she shares lifestyle and real lessons. She says social media backlash can be costly, but sold-out demand can follow. She emphasizes “don’t make the same mistake twice.”
Notable examples
Real estate: lost about $25,000 earnest money on a first Atlanta home after realizing she wasn’t ready; repeated earnest-money losses; chose a condo instead due to safety/security concerns; later bought a home she “gutted” and renovated top-to-bottom, then had it re-appraised for peace of mind. Brand: Wait a Minute grew from ~100,000 orders to ~200,000 within under a year after launching a 3PL and stopping in-house order fulfillment. AI: used ChatGPT to generate exterior design ideas for her home within an hour; uses AI bots/Shopify Pro analytics to avoid “russian roulette” with inventory.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOJayda Cheaves: From Struggles to Success
2:26 to 4:14
Jayda shares her entrepreneurial journey and the challenges faced.
“Just head to CarMax.com for details and get pre-qualified today.”
Building a Brand in Real Time
4:14 to 6:04
Jayda discusses the evolution of her brand and the lessons learned.
“Four years has passed, which is crazy because we've been watching the journey.”
The Real Estate Journey: Lessons Learned
6:04 to 6:45
Jayda reflects on her real estate experiences and the mistakes she's made.
Navigating Home Buying Challenges
6:45 to 11:00
Jayda details her home buying process including challenges and realizations.
“Is there any way that I'll be able to get my earnest money back?”
The Importance of Guidance in Real Estate
11:00 to 14:01
Discussion on the value of seeking guidance in real estate purchases.
“So I got it appraised again just for my peace and sanity, just to see.”
Navigating Homeownership Challenges
14:01 to 16:43
Explore the unexpected difficulties of home renovations and the impact of delays.
“You're not allowed to change certain things from the exterior I had a whole four month battle about a driveway.”
Lessons from Past Projects
16:44 to 18:09
Reflect on past experiences in real estate and how they shape current decisions.
Building a Successful Clothing Brand
18:10 to 21:30
Discover the key factors behind the success of a growing clothing brand.
“It's always a topic and it's like, okay, I could touch on this now just when the timing is right.”
Embracing AI in Business
24:52 to 28:07
Understand how AI tools aid in business analytics and inventory management.
“every day brings new challenges and opportunities.”
Leveraging AI for Creative and Business Insights
28:07 to 29:55
Learn how AI tools can enhance business decisions and creative processes.
“It's because I'm so adamant about my vision.”
Show all 27 chapters
The Power of AI in Business Decision-Making
30:09 to 33:35
Understand the transformative impact of AI in financial management and analysis.
“So I was working with an interior designer and she was giving me ideas and I wasn't really loving any of the ideas.”
Navigating Relationships and Business Growth
33:36 to 37:10
Explore the importance of aligning personal relationships with business goals.
“He, he's, yeah, he's not into that stuff yet, but he will.”
The Challenge of Selling a Business You've Built
37:10 to 41:43
Delve into the emotional and strategic considerations of selling a business.
“Are partners looking at you differently?”
Maximizing Audience Engagement as a Creator
44:16 to 47:19
Learn how to balance personal content and business promotion.
“How important is it for creators, because you're also a content creator as well, to really, you know, maximize their audience?”
Growth and Authenticity in Content Creation
47:20 to 49:16
Explore the importance of authenticity and documenting growth.
“So you're living in a life and they're growing and living in a life, too.”
Navigating Business Challenges and Community Focus
49:16 to 51:26
Discover key lessons about leadership and community focus.
“Stop looking at other people's journeys and thinking that yours is going to look like that because we're all different.”
Future Business Aspirations and the Importance of Diversification
51:26 to 56:00
Discuss plans for future business ventures and diversification strategies.
“It's going to inspire me to actually one day want a brick and mortar.”
Podcast Breaks and Seasons
56:00 to 56:30
The hosts discuss their podcasting schedule and the concept of seasons.
Investing and Financial Management
56:30 to 57:28
Jayda shares her insights on investing, sustainable wealth, and financial advisors.
“Having to be sustainable is even more important.”
Shifting Spending Habits
57:28 to 58:42
Discussion about changing spending habits over time and the importance of saving.
“Even when it comes to investing, I kind of run everything by him before doing so.”
Entrepreneurship in Atlanta
1:01:48 to 1:02:52
Jayda reflects on her journey as a black entrepreneur in Atlanta.
“Coming from a smaller town to Atlanta, being a black entrepreneur in Atlanta, how has that shaped your mindset?”
Balancing Motherhood and Entrepreneurship
1:02:52 to 1:04:46
Exploration of parenting while managing a business and entrepreneurship.
“And that's when I took some time off after loyal, having my baby, just kind of strategize that whole time of me being pregnant.”
Teaching Kids Value and Appreciation
1:04:46 to 1:07:59
Discussion on teaching children the value of money and hard work.
Navigating Parenting Challenges
1:07:59 to 1:10:06
Jayda and the hosts discuss the challenges of parenting and setting boundaries.
Navigating Parenting and Wealth in the Digital Age
1:10:06 to 1:11:55
Learn how to balance parenting with wealth and social media influence.
Understanding Generational Work Ethics
1:11:56 to 1:13:11
Explore how to teach children about work ethics through family history.
“This is what you got to look forward to.”
The Creative Aspirations of Youth
1:13:12 to 1:13:30
Discover the creative pursuits and ambitions of the younger generation.
Transcript
Automatic transcript. May contain errors.0:00Financial growth begins long before the first investment. It comes from understanding what you're building toward, what's at stake, and what success looks like for you. At Oppenheimer, we bring bold thinking guided by the full strength of our expertise to put capital to work building and protecting wealth that lasts generations. Put the power of Oppenheimer thinking to work for you. Wealth management, capital markets, investment banking.
0:30Support for the show comes from Public, the investing platform for those who take it seriously. On Public, you can build a multi-asset portfolio of stocks, bonds, options, crypto, and now generated assets, which allow you to turn any idea into an investable index with AI. It all starts with your prompt, from renewable energy companies with high free cash flow to semiconductor suppliers growing revenue over 20 % year over year. You can literally type any prompt and put the AI to work. It screens thousands of stocks, builds a one-of-a-kind index, and lets you backtest it against the S &P 500. Then you can invest in a few clicks.
1:02Generated assets are like ETFs with infinite possibilities, completely customizable and based on your thesis, not someone else's. Go to public.com slash podcast and earn an uncapped 1 % bonus when you transfer your portfolio. That's public.com slash podcast. Paid for by Public Investing. Brokered services by Open to the Public Investing, Inc., member FINRA and SIPC. Advisory services by Public Advisors, LLC, SEC Registered Advisor. Generated assets is an interactive analysis tool. Output is for informational purposes only and is not an investment recommendation or advice. Complete disclosures available at public.com slash disclosures.
1:32Spring into deals for seasonal savings. Shop Select One Pine Annuals for just$1. Plus, get a free additional cobalt 40-volt 2-amp hour battery when you buy a select cobalt 40-volt trimmer and blower combo kit. Our best lineup is here at Lowe's. Lowe's. We help you save. Ballot at 5-6. Annual's offer excludes Alaska and Hawaii. Visit your nearby Lowe's on South Holland Road in Chicago. Do you want to find a stress-free way to buy your next car? Start at CarMax and shop your way. If you want to browse with confidence, get pre-qualified online with no impact on your credit score and shop cars within your budget.
2:13From luxury cars to family rides, CarMax has options for almost every price range, including more than 25 ,000 cars priced under$25 ,000. So, hey, want to get started? Just head to CarMax.com for details and get pre-qualified today. Want to drive? CarMax. I didn't have any venture capital. I didn't have anybody giving me a blessing. I didn't have, like, this was something I built. So many things come up in the process that you kind of just hit with and it's like you've got to deal with it. What has been the biggest evolution in you and your brand? We jumped from 100 ,000 orders to 200 ,000 orders within like less than eight years.
2:51And I love AI. I'm a clock girl. Ever since then, my life has completely changed. And I have saved over hundreds of thousands. People don't want to buy into you unless they feel like they genuinely know you. Now with your face on the brain, they want more. You want us to buy? Show us everything. And I think that's the battle that I'm dealing with now. Everybody got an opinion on social media. I had this striped outfit. I got so much backlash. Like I was like, maybe I should stop production on this. Like it was bad. and that outfit sold out and everybody begging me to restock it you'll lose so much money listening to what people with no credentials gotta say is there another industry that you particularly want to go into i need something that's always generating money that's the reason why i even go so hard with my businesses it's because of my son are you keeping him around the business so he can eat what entrepreneurship is at a very young age i had someone like are you gonna be an entrepreneur and he's like i'm gonna be a rapper i'm like all right guys welcome back we got a good friend of ours a friend of the platform jada how you doing i'm good how are y 'all good this is a reunion show yeah it's a reunion three years three year reunion probably probably yeah we did our show that's so what abilities i was in l.a when we did that in l.a yeah i think that was four years ago it might be that was four years ago 2022 yeah yes wow and then you came to invest fest yep last year um and yeah it's been you know great just following your journey everything that you've able to accomplish so first of all congratulations on everything thank you yeah we've been watching sharing it all yeah i use my resources i call y 'all too when i when i need advice so y 'all are doing amazing as well thank you how's it feel for you as far as like figuring it out in real time like you know you you you social media you're doing the brand deals you're doing the clothing line you're doing everything you're doing the podcast you talk about the podcast about real estate how is it for you to actually just be setting your own blueprint in real time with the world watching every move that you make i think every day i just learn as i go there's no real blueprint to it i'm just kind of living and existing and just every day is something new but i just know that i have goals that i set and i want to achieve so i just keep going so i can't really say it's like a a real layout of how it looks it's just something that i do and learn Yeah.
5:08Four years has passed, which is crazy because we've been watching the journey. I wonder, as you look back at the 2022 Jada, what has been the biggest evolution in you and your brand since that point? just overall growth i learned so much from that first that was only a year out of me establishing wait a minute and it was doing well but now it's doing great you know so just becoming more hands-on along the way and trying to just get back in control of my business overall and not just letting it run for me actually setting up systems putting things into place to help me keep scaling i think that is where i'm at now from where i was then yeah i think when people watched that episode they were pleasantly surprised right they had seen you on social media the feedback was wait she actually knows business so it's good to hear that you're saying now i'm putting systems in place i'm growing and evolving because they're growing with you too right so they're watching some of the mistakes how do you feel about living in that space where people are watching them you're actually living them making some some errors people are watching and saying oh wait let's not go that route how do you feel do you feel responsibility in that sense um I do like to be the blueprint for not making the same mistake twice so I just wish that a lot of the things I went through or am going through as far as business now somebody got on there and said like all right don't set this up this way because this could end up going like this so I just like to be that voice for all entrepreneurs especially my young black entrepreneurs because it's like don't make the same mistake twice don't make the same mistake I did so if I can ever be vocal about it i'm always like put trying to put them on like don't do this so i think it's a little bit of responsibility but it's also like i think that's part of the reason why i've been so successful because i've never been scared to like help people out so one of the things that you were very transparent about um was real estate and you put on social media as far as your experience as far as you know getting at home then kind of changing your mind it happened a few times walk us through i never really heard the full story because i think that that's that was very like transparent and i heard i seen a lot of real estate agents that i knew in the comments like well you should have did this you should have contacted me everybody you know everybody got opinion on social media yeah so walk us through that process of what happened so i originally came up with this idea of like okay i'm to a point now my mom has a home i wanted to that was one of my biggest goals like i want to put my mom in a house to where i don't got to keep paying rent so I purchased her home but I didn't have all these stipulations and things to go through she just found the home she liked all right we're getting it mine it was a little different because of course this is a big house like it's a multi-million dollar house so went through the process of finding a home had a realtor that I was working with and got the home went toward it did all the whole inspections did the whole process and I realized that like, hold up.
8:07I don't think I'm ready for this. Is there any way that I'll be able to get my earnest money back? And they like, no. But for that first house, I was like, not really tripping because it's like, okay, this was the first time, first mistake. We're not going to go through it again. So I found another house in the same area. When you say you wasn't ready, you wasn't ready to be a homeowner or you just didn't want that house? I didn't want that house because I started doing more research. Something better came up on the market. And I'm like, this is way, it was cheaper and i'm like it just didn't make sense buying the other one for more money but not the better like amenities and like the things that it came with and the finishes and just it was just not what i wanted so um it was a house around the corner and took the l for the first one 25 000 i couldn't get it back i didn't want to argue with it because it's like okay that was my mistake for pushing the needle that quick on something that i wasn't for sure about so same thing happened with the next house I found.
9:03And then I just started sitting with the fact of like, do I really want to have a house in Atlanta with just me and my son? Like, as far as like safety and everything that's going on, like I know multiple people that are close to me that have had issues, like, you know, just stuff that go on in Atlanta. So I'm like, eh, I'm not ready for this. And even hiring 24 hour security, it's like, do I really want to put that much trust into somebody else's hands like it's just that's another bill a whole nother bill for one but for two it's like i don't know if i trust something that much like somebody knowing my wares my ins my outs one time i just don't know so i'm like i want a condo so go back in time i lost out completely on the earnest money another time and this time i tried to do it different like get a lawyer involved etc etc but it wasn't really nothing i could do so that was just a lesson learned i was very vocal about it because i'm like i just moved a little too fast and i was totally new to buying homes i just remember when i brought my mama home we didn't have to go through that because she was like i like this i didn't really care about the finishes and stuff as long as she was happy so me learning this process i was very i paid so much attention to this next purchase that i did get which is the home that i'm in now and as soon as i walked in i loved it and i was like okay well we don't have to worry about going through that process again.
10:25But it was like a completely different look of how it looks now. Cause it was like, if you would see the house that I purchased, y 'all would probably be like, Jada, why did you waste your money? But I saw the vision. I definitely like gutted it out, renovated it from top to bottom. And it is my dream home now. So, so you renovated it. Yeah, completely. Hands on with the renovation from top to bottom. Like literally everything was tailored to exactly what I wanted. And I was about to say something else. I forgot. God dang it. Oh, I actually added so much more value in the house. So I got it appraised again just for my peace and sanity, just to see.
11:05And yeah. I think the last time we spoke, I was talking to you about the finishing. I was designing my home as well. I was like, yo, I love what you're doing. Keep going. You might have something in interior design. It's a valuable lesson. It's a costly lesson. I wonder as you're watching people learn from your mistakes and you have your peers Are there people that are guiding you that have been through experience? I know you said you had a realtor But even like some of your peers or maybe somebody that's older to say hey, let me help you Are you just figuring these things out on your own? So i'm very independent to the point where I don't really like asking questions I'm getting out of that the older I get because some of the mistakes that I'm making can be detrimental.
11:52My aunt is really big into real estate. She has like multiple properties. So she kind of walked me through, but it was one of those things like, girl, you already did it. It's nothing you could do now to go back and fix this. You made the decision. You signed the contract. You got to eat it. You got to eat this mistake. Mind you, you didn't do it once. You did it twice. So it's on you now, but I'm like, but it wasn't what I wanted. And she like, it's on you. it's nothing you could do like you can't blame your real estate agent you can't it's on you so yeah but also i have a question so the real estate agent that i was using at the time um they don't get paid do they get paid off the earnest money i'm not really familiar with how that process works because she was it got to a point where no they don't they don't no so it got to a point where she still wanted exactly how much the house was worth oh so her commission her permission and i'm like from you but yeah but i'm like i didn't because she's like i worked this time i didn't get paid right so i was like i'll give you something but to give you what the house was worth when i'm not gonna live in that house i just didn't see that making sense so that became another like battle legal battle as well no it didn't okay i mean but i just wanted to know i just never really questioned it because i'm like if it becomes if it comes up it comes up it's a valuable lesson though because even me i'm building a home and there's so much stuff that i didn't know yeah about real estate and a lot of mistakes that I made and a learning process as far as like building a home from scratch and learning about, you know, the grout that goes in between the towels and the type of paint that you want to put on and, you know, the finishing, like you said, the kitchens and stuff like that.
13:26I went to China and I got a whole bunch of stuff. So, you know, as you grow a lot of time, I don't think people understand that there's always something to learn that you don't know. And with the real estate, it could be very, very costly like like for me like i i had a very very costly mistake because um i purchased land but i didn't know that it had a a water like basement it was pretty much like a it was it's like a pond and i had to put that underground but that cost like four hundred thousand dollars to put that on the ground but that wasn't on the actual type of report that was something you ran into yes oh no yeah so it's a lot that goes so much and so many things come up in the process that you kind of just hit with and it's like you've got to deal with it because if not you can't move forward so i think those things should be expressed as homeowners and i try to use my platform as much as possible like you know renovating even thinking that it's going to be done at a certain time and you got to wait another year like all those things are just surprises that you're hit with on the journey it's like dang and the taxes oh i just told we just had a conversation about tax upkeep maintenance grass away the HOA oh my rating in HOA property tax school tax the HOA is bad especially if you're in a bad HOA yeah because they got to approve everything that you do every little thing so even certain type of marbles we wanted like we got to run it by them I'm like what it's going in my house yeah even what's the weight the weight on the elevator it's like what the heck are we doing so sometimes even when you're trying to renovate you know if you're depending on where you're zoned It might be historical area.
15:05You're not allowed to change certain things from the exterior I had a whole four month battle about a driveway. Are you serious? Yeah They wouldn't let me pave it because it didn't meet town ordinance. It was like a whole thing I went there and they were reading it wrong But like these are the things in every delay, right? It's a four month process to get the driveway, but that affects the next thing Right the bank can't close on a loan because I can't figure out finish the construction loan And then I got to pay interest fees. So every time there's a delay like we just think from the outside in it's like oh it's a delay no that that costs money every single month yeah um that you gotta just figure out right it's either you stop the project or you figure it out yeah and I actually was a kid going through this same type of process with my dad and it was like right when the recession hit and he just stopped the project because and now I get it back then it's like why would you you came this far why would you stop but it's like that shit is expensive so it just everything just makes sense to me now that I'm older looking from a different point of view it's like dang he he had to do what he had to do in order to keep surviving and sustaining his regular life you know so well now that you are a homeowner how do you feel totally worth it it's worth it that's why I said I got my house appraised after you know putting in and gutting everything out and doing all these extraordinary things just for my peace and sanity not that I'm gonna sell my house but just to see like was this shit worth it and it was like i was just like wow so you know just sitting on an asset feels good you know there's no feeling like that like we have this conversation i'm like it'll be worth it he looks at me like i'm not sure bro we'll see no it is you just gotta stick it out and i'm not gonna lie 2020 what we in 2026 2025 because i purchased in 2024 it was rough i was like hold up back against the wall like this gets pricier and pricier like what are we doing and now it's like i could finally breathe again you know and kind of just like now that i'm in it but i did i couldn't see it through at first like i was irritated like right like always on edge going to see it upset with my contractors taking it out on them but it's like they just doing what they can especially when you got to wait on certain people to give you the yay or nay yeah i watched will smith's um he was talking about a movie but it kind of like resonated in terms of real estate he was saying how he met with a producer and they were like how are you doing with this new film and he's like we're about 90 % done he was like okay you're halfway there and he was like what what do you mean he was like that 10 % to the finish line is going to be the longest most drawn out most difficult most trying piece of the process so just brace yourself for that and i'm like damn when you think about real estate you're right like everything could we almost at the finish line and here we go with the nonsense right yeah so i'm glad you got to go through it i'm glad i'm not glad that we're going through it and still going through it but people get to learn from it and being transparent do you ever shy away from saying to yourself maybe i keep this away from my audience or everything is hey let me share it because somebody can learn?
18:09Well, it just depends. I don't just something happen. I'm instantly sharing. It's always a topic and it's like, okay, I could touch on this now just when the timing is right. But you know, it's a lot of things that I haven't shared that one day, maybe I will, it just has to be in conversation or make sense. So yeah. Talk about the clothing brand. Um, it's taken off, right. Especially since the last time that we spoke. So what's been the key to, you think the success over the last couple of years of your brand I know you're very vocal as far as promoting it you're in you're in a lot of the ads you have a lot of different type of women plus size models I've noticed all types of different like which what you think is why it has become so successful so from the start I so from the start I was doing it with my own warehouse, my own employees, and just kind of working my way through the years of just doing everything myself in-house.
19:112024, I realized that I'm selling out, I'm doing the same things, but I'm not scaling, I'm not growing. So we tried to implement all these systems because with my beauty brand, I learned so much with my beauty brand. I have a partner with that brand and we had a 3PL center. So I'm just seeing how things are moving way quicker with my beauty brand. And I'm like, what are we doing so different that they're doing at their 3PL center that we're not doing at my warehouse? And it was so many different answers for that question. So I think opening up that business kind of opened my eyes up to how things could actually work without having to work so hard.
19:50So now I implemented that same structure and systems for Wait a Man. So I now have a 3PL center. I'm about to turn my old warehouse that we were doing all fulfillment out of into a Creative space and I just completely got rid of trying to do orders in-house, which now i'm not limited to space I'm, not limited to My my employee attitudes like I don't have to deal with none of that stuff anymore It just runs itself So that was when I really was able to like scale tremendously And like just see things take off over this last year Like we jumped from 100 ,000 orders to 200 ,000 orders within like less than a year.
20:28So it just really like I had to. Of course, it was hard because a lot of those team members that I had, they were with me from the start. A lot of college girls that I found at like different events that I brought in and hired. So it was real hard. But at the end of the day, it's business and you got to do what's best for you. I tried to like keep some of them on the team. It's like virtually customer service, logistics, like certain different roles that they can still, you know, be a part of the team. But I just had to take that big leap of faith and just step out and kind of, you know, I feel like we think we're able to do all these things because.
21:04It's easy, it's just shipping orders, packing labels, but it's so much more that goes into it. Like these people actually went to school to study this stuff. I was hiring my family, my cousins, college girls to just do these, you know, play these roles that you got to go to school for and really be skilled in. So I think just honestly taking that leap of faith and trying not to do everything in-house myself is what really helped me just grow over these last couple of years. Yeah, a lot of times we'll create businesses and they might make money, but how do we grow them? I'm glad that you're talking about that.
21:38earners what's up look your marketing website sets the tone for your brand and it's the one touch point every single one of your customers interacts with but if making small changes to your site still feels complicated or slow you're leaving real opportunity on the table that's why so many companies from early stage startups to fortune 500s are turning to framer framer is a website builder that turns your dot-com from a formality into a real growth engine helping businesses build better websites faster. It works like your team's favorite design tool so your designers and marketers can collaborate in real time without constantly relying on engineering.
22:14And here's where it gets powerful. Framework comes with a robust CMS, everything you need for strong SEO plus advanced analytics with built-in A-B testing. So you're not just building a site, you're optimizing it from day one. Changes go live instantly with one click, publish, no delays, no bottlenecks. That means your team can move faster, test faster, and grow faster. And this just isn't for small teams. Framer is built for scale with premium hosting, enterprise-grade security, and 99.99 % uptime SLAs. That's why leading brands like Perplexity, Miro, and Mixpanel trust Framer to power their websites.
22:53Whether you're launching something new, testing landing pages, or migrating your entire site, Framer makes going from idea to live site seamless. Learn how you can get more out of your dot-com from a Framer specialist or get started building for free today at Framer.com slash earn for 30 % off a Framer Pro annual plan. That's Framer.com slash earn for 30 % off. Framer.com slash earn. Rules and restrictions may apply. Support for the show comes from Public, the investing platform for those who take it seriously. On Public, you can build a multi-asset portfolio of stocks, bonds, options, crypto, and now generated assets which allow you to turn any idea into an investable index with ai it all starts with your prompt from renewable energy companies with high free cash flow to semiconductor suppliers growing revenue over 20 year over year you can literally type any prompt and put the ai to work it screens thousands of stocks builds a one-of-a-kind index and lets you back test it against the s p 500 then you can invest in a few clicks generated assets are like etfs with infinite possibilities, completely customizable and based on your thesis, not someone else's.
23:59Go to public.com slash podcast and earn an uncapped 1 % bonus when you transfer your portfolio. That's public.com slash podcast. Paid for by Public Investing. Brokered services by Open to the Public Investing, Inc., member FINRA and SIPC. Advisory services by Public Advisors, LLC, SEC Registered Advisor. Generated assets is an interactive analysis tool. Output is for informational purposes only and is not an investment recommendation or advice. Complete disclosures available at public.com slash disclosures. Hero Bread delivers the stacked sandwiches loaded bagels rich mac and cheese you love just with a better protein to calorie balance that may help fuel you longer made with high quality ingredients every bite lands soft and satisfying with up to 19 grams of protein plus up to 32 grams of fiber per serving shop now at hero.co code iheart for 10 off all figures per serving see calorie info at hero.co 34 to 48 fewer calories than regular products calorie content has been reduced on average from 162 to 92 calories per serving.
24:49Data accurate as of 2-20-26. When you're building a small business, every day brings new challenges and opportunities. More than 1 million small business owners across America trust the Hartford to help protect what they have built. Because no two businesses are alike, the Hartford makes it easy to get a customized quote for your business. The right coverage helps protect your livelihood. Protect what you've built. Get a quote today at thehartford.com slash small business. That's thehartford.com slash small business. When I speak to you, it feels like data analytics is a thing that you really like, right?
25:29When we talk about social media, you know all the data. When it comes to wait a minute, is it the same type of passion that has transcended from social media into your businesses? Mm-hmm. And I love AI. it has truly helped me sustain and keep growing over these last couple months i just got into i used to be against ai y 'all like bad everything was i know it's bad what's that um i think because i look at the you know i'm a very empathetic person but i look at like the creative and all the roles that are trying are going to be replaced because we have this new tool but it's like you either gonna fall short or fall behind because this is what the new norm is going to become so i just kind of started you know relying on it more as far as data and projecting um how many or how much inventory i need to have for this next drop based off the last drop like actually using the data to help me keep things going rather than me just playing russian roulette which uh platform are you using for for your ai like is it are you using like claude or i love claude okay i'm against strategy pt this is gonna get controversial no let me not say that i'm a cloud girl okay i feel like cloud is way more personal um it's just overall a better experience and i also have a bot so that helps me out a lot keep everything in one place you created a bot like an agent for yourself and that helps you with your business keep all my data storage just help me keep everything and then i'm also shopify pro so being shopify pro i have like my own robot within shopify that kind of just give me all my analytics everything yeah they just announced that so did you have to reach a certain metric to be a shopify pro i know and i should say congratulations on a hundred thousand orders that's nothing to sneeze at congratulate two hundred thousand even obviously even more congratulations but is there a certain threshold you have to reach to qualify for that now that i don't know i think it's just what you pay for in volume it was offered to me i don't know if there was like a certain time period when it happened but it happened pretty quick so i can't say certain threshold or i don't i don't really know i want to know about this chat gbt thing oh it's what's up it's um a bot that i got implemented and like why you're against chat gc oh i just think it's just basic it's a little surface i think clod is a little bit more structured to like go into detail and it also because at first when i had my bot i was using chat gpt and it was just like no personality it wasn't really we weren't resonating well so then when i got claude you can like add all these things into your butt and now it's just like it's like talking to my home girl you know so like she talks like me she responds like me it's just really such a whole different experience than chat gpt that's right for the um for the for the the claude are you asking it like creative ideas like bouncing ideas off it or are you just feeding it information and just say okay like guide me here is it a combination of both i use it strictly for data okay data analytics helping me decide how many um pieces of like certain sizes i need to drop going into like old old drop seeing what i need to change to like make this certain amount of money so i just strictly data as far as creatives i'm never gonna lose sight of that because I think that's why people like the brands.
28:59It's because I'm so adamant about my vision. This is how I want it to look. This is how I want things to be. And I have a great creative team that helps me bring these ideas that I have to life. So just data. So you don't use AI for creative? Yeah, no. Okay. You know, I use AI to design my house. One thing we always say on this show is that you have to be more intentional about your money because it's not about how much you make. It's about how you manage the money you spend. Exactly. That's why tools like Kloner are interesting because it gives you flexibility when managing your purchases. When checking out, you can decide how you want to pay, whether that's paying everything right away or spreading out payments depending on what works for you.
29:42Everything's organized in a Kloner app. And when you shop, you have the opportunity to receive cashback bonuses for the purchases that you make. Download the Kloner app today or go to cloner.com for more info. Terms apply. California resident loans made or arranged pursuant to a California finance law license. NMLS number 1353190. Cloner balance account required to be eligible for cash back points. Limitations, terms, and conditions to buy. Oh, really? Yeah, ChatGBT. So I was working with an interior designer and she was giving me ideas and I wasn't really loving any of the ideas. And I just went on ChatGBT and I took some inspirational pictures and I just fed it.
30:21Then within one hour, it designed the exterior of my house. Are you serious? And I gave it to my contractor and that's what I built. And they had never seen it before. They're like, who came up with this? I'm like, Chad GBT came up with it. Wow. So I think from a creative standpoint, I think that it's like, I hate to use an analogy, but it's like steroids. Like you got to already be strong. Absolutely. But it enhances. performance it's like a performance enhancer like i think the creatives that really start to it doesn't take away from your creative ability it just help bring it to life a little quicker exactly a little quicker yeah yeah i mean my team probably use it i just have these ideas and they bring me back like these documents and templates of how things are going to look but i mean i me personally i just kind of give them my ideas but it can help it can be useful for everything and i have an interior designer too and i just kind of give them my ideas as well and then he brings me back vision board so i'm pretty sure he used an ai so it's like the same thing i took everything in real estate i told him in finance like natural intelligence with artificial intelligence that combination is is dangerous like i've seen portfolios just increase over time because of the knowledge that they have when it's incorporated the the idea um of you using ai i think is pretty dope because i don't think i've heard anybody in your generation that's using it in terms of business when you're amongst your peers is this conversation are people talking about how they're going to incorporate it or do you feel like hmm i might be the only one i'm the only one for sure um yeah and i learned about this from my partners at the gym like i work out with guys and they're like super tech guys and there's also some beauty in working out with guys because also just fuels me because like y 'all not about to have me looking weak so but not only that the conversations and just hearing like their mindsets and like the things that they're implementing to their businesses and stuff so one day he was talking about a bot and he spent all this money from flying this guy from malibu in and i'm like hold up put me down how much was it i think i know what you're speaking of and i'm like okay i'll turn me on and ever since then my life has completely like completely changed and i have saved like over hundreds of thousands just within this last like couple months that i've had it just running everything by it and they're like no this is wrong they said 10 but it's calculated out like just stuff that i would you know miss you know because i just handle like all financials and stuff myself i do have a cpa but it's easy for humans to miss stuff you know so having a robot that is like all they do is study data as a numbers story is interesting because we might have the same mutual friend he literally told me the same story about you know you need to use open claw you need to use open claw i'm flying this guy here from malibu and he's staying with me and by the time i spoke to him next he was like you know open cause my life during that conversation i'm telling him how to invest in the companies that are actually creating it and now he's become obsessed with that i'm so like it's bad i am i'm ai obsessed like i it's but everything every i mean every day is something new that they establish and that you can implement into your bot or into your company it's like never ending.
33:36Does your son use AR? No. Okay. No, not yet. Not yet. He's making juices, man. Yeah. He, he's, yeah, he's not into that stuff yet, but he will. I could just tell Shopify, Shopify pro. Um, just explain like, what's the difference between like a regular Shopify and like the perks that you may get with the pro account. So the pro account, they give you like a rep that you can call anytime, any day, any place they're always going to answer. So just say for instance we're having an issue with our store and something is glitching my tech girl can't figure it out normally she figures it out but if we ever just need to hop on we could just give them a call and then you also get that ai robot i don't know if it's for all stores but i do think it's just a shopify pro thing um but that just came about within like the last couple months it wasn't always there but mainly just that store rep you spoke about uh oh and it's cheaper a month.
34:33You spoke about the team and I think this is important. The team that you started with may not be the team that's going to get you to the next level, hiring cousins, hiring friends. When you realize that that's no longer going to work, how were you able to handle that? Because there's something that we've encountered where we had friends that worked with us and we realized that we put them in a position where they probably weren't going to succeed because it wasn't their skill set have you had to encounter that how did the relationship stay strong or was it hey i'm going to the next level everybody may not be able to i think it's just a mutual agreement that it's like it's nothing you can say if it just doesn't align anymore and as a businesswoman you just have to have that mindset that like it's not about nobody else and i think i helped myself back two years prior to me making that final decision because I was stuck on loyalty.
35:29I was stuck on not wanting to make anybody mad at me. But now it's like, you got to do what's best for you. I have a child. I have a legacy I'm building. I can't worry about what somebody else is going to be mad about. So. Well, speaking in that vein of relationships, another thing you post on social media as far as you had an epiphany that you had to change some of the people that you was around because how people were perceiving you. Yeah. Right. And it's like birds of a feather flock together. That's like what they say. Have you made that change? And like what really like what was the driving?
36:05I know you're saying like it was how like some guys was coming up to you and approaching you. But like what was that moment where you really just sat down? Like the way that I'm being perceived is not who I actually am and who I want the world to see. Well, I think for so long, I always had the mindset of like, I can do whatever I can hang around whoever that's not me. Cause that's not, that's not who I am. That's not how I act. But the more I started establishing like solid relationships, business friends, corporate friends, it's like, wow, I like these conversations. I can align with these conversations a lot more than the conversations that I can have in the club.
36:41You get what I'm saying? So I just started paying more attention and just being more intentional overall with like the things I partake in during the week, the things that I want to talk about, sit and discuss. And then you just realize a lot of things just lack substance. It's like, I don't want to keep feet and stuff like that. That's not helping me grow. So I just started doing a lot of clipping. Like I had to start clipping and it's just, it's been working for me. It's a little, you know, you get a little bored sometimes, but I think being bored is good. The clipping is just ghost. You just start ghosting people.
37:10yeah it's simple it's mute but it's it's like a mutual it's mutual because it's like if i'm not nobody's gonna keep blowing you up after you just they realize that okay she's not responding you know so it's like all right we it's over with how's the reception when you walk because you do have partners and i wonder how you approach that how has the reception been um i guess since we last saw you right so obviously there's been growth in business obviously been growth in you on the personal side. Are partners looking at you differently? Are they approaching you differently? Are they taking you more serious than who they thought they were seeing on social media back then?
37:46Absolutely. So that also plays a part in like everything has to change around me because I'm now dealing with people that are way more skilled, way more, they got way more years, way more leverage. So it's like in order for me to be taking that serious, I have to show up like that. And you know, I'm still young and turnt. I'm not saying I'm not. So things happen, but I'm just that. That's why I spoke about earlier, like just me becoming more skilled and knowledgeable so that I could show up and know exactly what I'm talking about. And when I'm agreeing to things, I know what I'm agreeing to. So it's just all about, you know, kind of studying the things that you want to stand behind.
38:26How do you balance? Because obviously you're a very intelligent person, but obviously, you know, like you said, you're young as well. Right. And you are an influencer. Right. And sexuality might be part of that As far as how you could dress at a certain time Stuff like that So when you are dealing in corporate environments Or dealing with men or even women How do you balance that Because that's not something that men don't have to worry about We don't have to worry about how somebody's looking at us If they're sexually objectifying us What's your thought process As you get older How do you think about those things As balancing Your online persona and then being a mother, being a businesswoman and being respected?
39:11Um, I think that just has to do with morals and just how you're raised and how you carry yourself as a woman. Uh, cause at the end of the day, I, like I said, I'm young. It's her, you know, I'm just, that's just what it is. But I just, I know when to switch things on and off and all of the partners that I had, they're men. They're all men. I don't have any like women partners on my team yet. I'm actually in communication with one. She's, it's actually crazy how this just came about, but she's also, she's actually trying to buy one of my companies. So she's a lady and I am just so stunned to just hear more from her.
39:47So that's something exciting that's happening right now, but everyone's men. And I think I know how to respect myself and respect others to where I'm not trying to like give off certain energies. So it's just all about, you know balance and knowing when I think social media is a whole different person from how I show up in the real world a lot of people don't even know I can't have these type of conversations just because of what I post so I do have like different outlets like I got back onto YouTube where I just get on there and talk about like business I talk about everything on YouTube but it just lets people see a different version of me that they don't just see off of a picture that or clip or a instagram post you know so there's so much more substance and i think you just have to if you know you know it's one of those type of things we just had a conversation with pinky cold and kind of demystifying some of the myths of having a business selling a business at the time we first met you it was creating a business now this conversation that maybe somebody's interested in investing in the business or acquiring the business did you prepare for that is that something that was on your mind or it's just been an opportunity that's been presented and hey let's see what this is about um it was never something that i thought of i just it's just one of those things that it's like you don't get to that point where somebody really wants to buy your company um so now i've been thinking about it with all my companies because i'm like dang if this is here already just imagine where the other ones are going to go you know so i never thought about it up until recently so it's just i can't say i'm going to do it but It is something that I've been in conversation about, but it's like, these are my babies.
41:26Especially, wait a minute. It's like, I built this. Like, I didn't have any venture capital. I didn't have anybody giving me a blessing. I didn't have, like, this was something I built. So to say I want to get rid of it is just like, how's that going to look for me? Support for the show comes from Public, the investing platform for those who take it seriously. On public, you can build a multi-asset portfolio of stocks, bonds, options, crypto, and now generated assets, which allow you to turn any idea into an investable index with AI. It all starts with your prompt. From renewable energy companies with high free cash flow to semiconductor suppliers growing revenue over 20 % year over year.
42:04You can literally type any prompt and put the AI to work. It screens thousands of stocks, builds a one-of-a-kind index, and lets you backtest it against the S &P 500. Then you can invest in a few clicks. Generated assets are like ETFs with infinite possibilities, completely customizable and based on your thesis, not someone else's. Go to public.com slash podcast and earn an uncapped 1 % bonus when you transfer your portfolio. That's public.com slash podcast. Paid for by Public Investing. Brokered services by Open to the Public Investing, Inc., member FINRA and SIPC. Advisory services by Public Advisors, LLC, SEC Registered Advisor.
Read the full transcript
42:35Generated assets is an interactive analysis tool. Output is for informational purposes only and is not an investment recommendation or advice. Complete disclosures available at public.com slash disclosures. Hero Bread delivers the stacked sandwiches, loaded bagels, rich mac and cheese you love, just with a better protein-to-calorie balance that may help fuel you longer. Made with high-quality ingredients, every bite lands soft and satisfying with up to 19 grams of protein, plus up to 32 grams of fiber per serving. Shop now at Hero.co. Code iHeart for 10 % off. All figures per serving. See calorie info at Hero.co.
43:0734-48 % fewer calories than regular products. Calorie content has been reduced on average from 162-92 calories per serving. data accurate as of 2-20-26. When you're building a small business, every day brings new challenges and opportunities. More than 1 million small business owners across America trust the Hartford to help protect what they have built. Because no two businesses are alike, the Hartford makes it easy to get a customized quote for your business. The right coverage helps protect your livelihood. Protect what you've built. Get a quote today at thehartford.com slash small business.
43:41That's thehartford.com slash smallbusiness. It is Ryan Seacrest here. There was a recent social media trend, which consisted of flying on a plane with no music, no movies, no entertainment. But a better trend would be going to chumbacasino.com. It's like having a mini social casino in your pocket. Chumba Casino has over 100 online casino-style games, all absolutely free. It's the most fun you can have online and on a plane. So grab your free welcome bonus now at chumbacasino.com. Sponsored by Chumba Casino. No purchase necessary. VGW group void. We're prohibited by law. 21 plus terms and conditions apply.
44:16How important is it for creators, because you're also a content creator as well, to really, you know, maximize their audience? Because a lot of people have followers and they don't, they're not making any money. Like you have followers, but you have businesses and, you know, you're targeting, you know, but it's not, there's a thin line because you don't want to become too salesy. then people are like that's not why I originally followed the person so how important is that and how do you balance as far as running a business promoting your business but not overdoing it to the point where it looks like it's just an ad every single day you gotta just feed feed everything so I like to just show lifestyle I like to show me being a mom It's so many layers to me.
45:07So I think it's important to just show everything. But, you know, of course, not like everything, but everything in moderation. Do everything in moderation. So you might not get a cooking video every night, but I'm just sprinkle it in there that like, oh, shoot, she could cook, too. Oh, shoot. She actually has a relationship with her son. It's you know what I'm saying? So it's like just kind of giving them every layer and pieces and not just overly just focusing on my businesses, because honestly, that's how I would. I wish it could be like that where I only got to get on to post my businesses.
45:39But now it's set up to where people don't want to buy into you unless they feel like they genuinely know you. Well, I think that's the thing. I think you pinky Tabitha Brown, different people, but it's similar. People buy into the person. They're buying into the person first. Yeah. and then the product second, right? Where they actually, you're showing your life, you're showing, you know, okay, this is my son, this is this, this is that, this is the mistakes I made with real estate. And now it's enduring to the hearts of people. I think that's important for content creators to know. Especially, I think I've seen a lot of women and people are following them for guidance because they feel like they know the person, they really have an emotional attachment.
46:19It's easier from a business standpoint than to just say, okay, this is a transactional relationship. Yeah. And it's actually getting a little harder nowadays. Cause it's like, if you're not showing everything, they either go and bully you to say everything or show everything, or they just going to start rocking with you. So it's just a lot being a content creator or an entrepreneur now with your face on the brand. Cause it's like, they want more. It's like, why we, you, you want us to buy, show us everything. And I think that's the battle that I'm dealing with now because it's like I can't get on social media every day with y 'all and talk to y 'all.
46:56Like, I don't have it in me. I post a YouTube video and they're like, this is not long enough. 20 minutes. I'm like, hold up. Like, be glad I'm giving y 'all the 20 minutes because I and I like to do all like my editing, everything myself. So it's like, y 'all better take what I'm giving y 'all. But it's like they just it's never enough. But it works, you know, because those people that eventually turns into a sale. So is there any intentionality in that when you think of how long people have been watching you? Those young women are now mothers. They work nine to fives. They got the 20 minute video.
47:31So you're living in a life and they're growing and living in a life, too. Is there intentionality? Yeah, I do cook. I have to feed my son. He has to have. We might have to read a book tonight. They're doing that in their real lives as well as they're growing. Is there intentionality to show like, hey, my audience, you can grow. we're all growing in this space together? I wouldn't say there's intention. I just think I like to show people that I'm real. I'm human. I am not perfect. I make mistakes. And I like to just document everything because I like to look back and reflect on my growth myself.
48:02And the only reason I really started YouTube is because one day it was Lent and I gave up social media for Lent. So I wasn't on social media Monday through Thursday. So Monday through Thursdays, I just would like lock in with my bot data, studying just my business. So it just gave me more time to sit and ponder on the things that I actually enjoy doing. So I started going down my YouTube and just looking at my first video of me releasing my brand. I'm like, dang, I didn't have so many other releases that I never even captured. And I'm just like living my life existing. things need to start being back documented because my life too late to not be documented.
48:45So I'm like, you know what? I'm about to just prop my phone up and just start back talking. Cause just watching that video of me when I first released and made 400 ,000 in sales within like two hours, like that's fire. That's what people want to see from then to now. Like, and it just, it just inspired me so much. So I just got back on YouTube. What have you learned from being a leader in the last couple of years? Right? Like what's some of the leadership lessons that you've learned as a CEO? I think you have to do what works for you. That's like the biggest lesson. Stop looking at other people's journeys and thinking that yours is going to look like that because we're all different.
49:21We're all going to go through things differently. It's just everybody just got a different story. So I think that's the main thing. And then also focusing on my campaign, focusing on my community and stop worrying about the outside noise. I think I, at one point I got like way too caught up in like what everybody is saying, the criticism, the scrutiny. And it's like, that will stop you from making so much money. For instance, I had this stripe outfit that I was releasing and I always love to tease my pieces. So when I tease my piece, the outfit, I got so much backlash, like where people wearing this to ain't nobody wearing this to the club.
50:00Where are you supposed to wear this? And that outfit sold out and I had to restock it because it did so well and now they got all these dupes of the outfit and everybody begging me to restock it but like that just goes to show say for instance I would have posted that snippet or that sneak peek and because the comments they were so bad y 'all like I was like maybe I should stop production on this like it was bad I never questioned an outfit as much as I questioned that one and I was like no I'm standing on it I like it this I actually like it and we about to make this a trend to wear collared shirts in the club and what did we do the girls started wearing collared shirts everywhere in the club you're vouching for that yeah but seriously yeah so it's like you just you got to block that out because you'll lose so much money listening to what people with no credentials got to say yeah people who've done nothing usually have the most to say literally we uh we've watched the pop-ups they've evolved right i remember the pink truck and the line wrapped around four blocks maybe more yeah could be undershooting it where are we at now in terms of pop-ups are there going to be more is there potential like for a brick and mortar so people can come to the store and maybe run into you maybe see you like what we think in terms of that so 2026 i wrote on my board back in 2024 2026 i want to do more pop-ups but i knew it was going to take time as far as inventory and having inventory for e-com and having inventory for an actual storefront i wasn't there yet now i'm able to do these things so i'm having a pop-up my first one which is actually going to be powered by shopify in soho the end of well coming up soon I'm not going to say exact, but I'm coming up really soon and I'm excited.
51:48I think it's going to be so big. It's going to inspire me to actually one day want a brick and mortar. But right now I just don't like the overhead, the thought of it. So e-com is just the easiest way. You're thinking like a hybrid model where it's just, it's in other stores, not necessarily your own store, but like, you know, another retail store would have it. Definitely. That's easier. but it's also like that's a whole nother ball game with inventory and breaking up the percentage and having mass quantities to go global to all the different stores but it is definitely something I want to work towards the what takes the most focus uh right now from you is it the wait a minute brand is it cosmetics is it obviously social media motherhood is always going to be part of it but where what takes the most chunk of your time right now motherhood for sure the the absolute most because i think that is my biggest priority out of everything um because that's the reason why i even go so hard with my businesses is because of my son i want him to always have the same life no matter if it's from dad mom like i want you to be able to vouch for both of your parents so I'm real big on just giving him everything as well um but they all like my as far as businesses I give all of them the same attention but having partners helps a whole lot I could genuinely say that um what what do you what do you see as far as the future like you've done that you've done the beauty you've done the fashion is there another industry that that you particularly want to go into?
53:30Well, feminine care was one of the main ones I wanted to tap into because just everything that I use on a day-to-day, I want to be a part of a business in some way, shape or form. And I think that is part of my purpose here of like helping other people grow their businesses. So even if it's just me partnering up with or having my own like that, but as far as beauty and, wait a minute, and clothing, I'm done. I don't want any more like personal brands of my own, but next will be collabs like Girl Wipes. That is a new feminine care brand. The opportunity was brought to me and they came to me because these are already some guys that have established businesses.
54:11And they had this idea and they wanted somebody like me to just come in and kind of be the face of it, but also. Help with product development, formulation, make sure it was really something that women can stand behind. So once I like tested out the products, we got on a call, they offered me to just be the face of it and I would get a smaller percentage or I can invest more money than everybody and get a bigger chunk of the company. And of course, I invested. So it's kind of like our company now. But that was a field I really wanted to partake in feminine care. That's a good one. you did partake in another field that we are familiar with which is media podcasting um we were watching the show talk about what you've learned from that experience uh the trials and tribulations uh yeah and what came out of that right obviously we saw the show it i mean we had some success um it was i mean this is a little bit more difficult than most people think yeah so you have to play the long game with the podcast i think we wanted that instant gratification when doing it and we just weren't consistent enough to see it being something that was actually lucrative so we kind of just filmed when we wanted to not because we want to keep this going i think it just became something that was fun at first and then it's like now our production team like no y 'all have to film here it's like now i feel like a job now it's not fun no more y 'all taking the fun out of it so now when we film and you feel that energy of us feeling like we don't want to be there and i didn't like how it made me made us feel so we would like film episodes we like we're not dropping it like you could tell we didn't want to be there so i just learned that like the podcast was beautiful you could really build solid communities because we just was it was a whole thing when we had our podcast and it's like was really being consistent but it's a whole nother world it is do you say do you see yourself ever going back to that potentially or well no we're not done with it we just have to prioritize it took a break we just took a little break we we take breaks all the time maybe our break be a little too long but we call them seasons okay seasons it's just not the season for the podcast right now but no we're not done with it so you invested in an effeminate care product um is that something that's like investing is that you getting into investing yes well i feel like real estate kind of just opened my eyes up to wanting to keep doing it because it's so important to just have so like different streams of income and not just depend on my beauty brand or my clothing brand because it's like it's all everything is seasonal you know you're gonna have your highs your lows but i need something that's always generating money you know what i'm saying aside from my businesses so i'm always up to invest how are you i mean again this is tough especially when you're younger how are you managing money Right.
57:09Because it's good to earn it. But keeping is more important. Having to be sustainable is even more important. Is there an advisor? Are you figuring this thing out? Or is it like a group of people that are managing it for you? Like, how are you going about the idea of making sustainable wealth? So I have a CPA slash financial advisor that just kind of helps me keep everything afloat and make sure that I'm not making like bad decisions. Even when it comes to investing, I kind of run everything by him before doing so. And then I also have like accounts to where like I cannot touch this and it's building interest over time.
57:46So just doing the right thing with my money, also paying myself out and sticking to this monthly spend that I have and not going over that, that also helps a lot. She good with that? I'm not sure. Am I good with that? You're good with that. Oh, yeah. Stay under budget. I'm really good with that. I save money. A lot of people think I just spend, spend, spend, but I wear my clothes. She saves a lot more than what she did when I first started, like almost five years ago. Oh, yeah. Oh, yeah. No, she's different. I've learned so much. I used to really like spend, spend, spend, spend. But like a lot of the stuff that I was in, like jewelry and stuff, I don't, I've converted over to more cleaner jewelry.
58:27Like I'm not doing all the chains, the watches. Like I don't care about that stuff no more. So it's a lot easier to save money now because all that stuff you realize three years, you done spent a million dollars on chains and watches. So I don't have to do that anymore. And I wear my clothes. Before I wasn't wearing my clothes. So now I'm buying Chanel clothes. Gucci. I'm trying to keep up, but I just realized now the older I get, make that. Wait a minute. I'm not buying all that stuff no more. I'm going to just remake it, make it my own. Support for the show comes from Public, the investing platform for those who take it seriously.
59:03On Public, you can build a multi-asset portfolio of stocks, bonds, options, crypto, and now generated assets, which allow you to turn any idea into an investable index with AI. It all starts with your prompt from renewable energy companies with high free cash flow to semiconductor suppliers growing revenue over 20 % year over year. You can literally type any prompt and put the AI to work. It screens thousands of stocks, builds a one of a kind index and lets you backtest it against the S &P 500. Then you can invest in a few clicks. Generated assets are like ETFs with infinite possibilities, completely customizable and based on your thesis, not someone else's.
59:37Go to public.com slash podcast and earn an uncapped 1 % bonus when you transfer your portfolio. That's public.com slash podcast. Paid for by Public Investing. Brokered services by Open to the Public Investing, Inc., member FINRA, and SIPC. Advisory services by Public Advisors, LLC, SEC Registered Advisor. Generated Assets is an interactive analysis tool. Output is for informational purposes only and is not an investment recommendation or advice. Complete disclosures available at public.com slash disclosures. Missatisfying breads and pastas and want to add protein without going overboard on calories?
1:00:05Stacked sandwiches, fully loaded bagels, noodles built for serious sauce. Hero Bread delivers up to 19 grams of protein. Think bagels and elbow noodles with nearly twice the protein of national bestsellers, but less than half the calories. Plus, you can get up to 32 grams of fiber per serving, a bonus when you're trying to stay full and fueled. So whether you're grilling burgers, building a serious sandwich, or digging into pasta, you're getting real flavor with a smarter protein-to-calorie balance. Hero makes loaves, buns, tortillas, bagels, and noodles with 5 to 19 grams of protein per serving that all go the distance.
1:00:38Shop now at hero.co. Use code IHEART for 10 % off. That's H-E-R-O dot C-O. All figures per serving. See nutrition info on hero.co. 39 % and 61 % fewer calories than regular plain bagels and noodles, respectively. Calorie content has been reduced from 270 to 130 and 200 to 80 calories per serving for plain bagels and noodles, respectively. Data accurate as of 2-20-26. When you're building a small business, every day brings new challenges and opportunities. More than 1 million small business owners across America trust the Hartford to help protect what they have built. Because no two businesses are alike, the Hartford makes it easy to get a customized quote for your business.
1:01:18The right coverage helps protect your livelihood. Protect what you've built. Get a quote today at thehartford.com slash smallbusiness. That's thehartford.com slash smallbusiness. Tyler Reddick here from 2311 Racing. Another checkered flag for the books. Time to celebrate with Chumba. Jump in at Chumbacasino.com. Let's Chumba. No purchase necessary. BTW Group. Void word prohibited by law. CT &C 21 Plus. Sponsored by Chumba Casino. You're from Savannah originally, right? Yes. Floor J's from there? Mm-hmm. Congratulations to her. She got drafted last night. Yes. Coming from a smaller town to Atlanta, being a black entrepreneur in Atlanta, how has that shaped your mindset?
1:02:01because that's this is kind of like the mecca of a black business um in america so like how how is that like living in atlanta how has that shaped you as an entrepreneur so i originally moved from savannah to move to atlanta to open up a hair salon that was like the only reason i came here because i wanted a business here so when i moved here i got the hair salon i guess the hair salon was not in good shape and I got a DM from a fake page like I don't know who I guess it was the previous owner of the salon but she didn't want her face on it so she wrote me from a fake page and she's like do not do it I know you have the money they know you have the money but that place is going to cost you way more to fix than you thinking that you'll make a return on this investment so I said okay bet I literally listened because I'm like that fake page it was like three in the morning and it's like how does she even know I was signing the lease so I guess it's just like talk that like oh somebody brought the space whatever whatever so um and I was gonna I wasn't written I mean I wasn't purchasing it I was gonna lease it so I ended up not doing the salon and I just focused on my hair business and I just knew that Atlanta was just gonna be home for me so I I just made the best out of it.
1:03:22And that's when I took some time off after loyal, having my baby, just kind of strategize that whole time of me being pregnant. And then his birthday is February 18th. And then my first Waiterman launch was September 25th, 2021. So just kind of relied on Atlanta for my place of business. The great city of Atlanta. Yeah. he's Pisces? right before 20th is Pisces we're Pisces man really? he's a February Pisces March Pisces when you think of succession this is something obviously you're creating a brand you're talking about legacy a lot of times we do it for our kids but in return our kids may not want to do what the business is are you keeping him around the business so he can see what entrepreneurship is at a very young age.
1:04:22And how do you, the idea of always providing, always providing, do you think we're taking something away from our kids by always giving, right? They'll miss the grit, the hard work, the having to maybe go to Atlanta to try to figure something out. There's a balance there that I'm not even sure I've figured out yet. I wonder what you're taking as a mother of a young child around entrepreneurship. so i did start loyal his own business which is called fidel kids which is loyal in french um so he is around it he knows and then like he'll be like this is my stuff i'm wearing and like he does his like promo videos and stuff but i wanted to introduce it to him but i don't think because i asked him like are you going to be an entrepreneur and he's like i'm going to be a rapper i'm like where did you get that idea where did he get that from i'm like okay a rapper I'm like you don't want to have your own company like I want to be a rapper and he's like or if I'm not gonna be a rapper I'll be an actor so I'm like okay but I do think they still so young so it's like we can't have that we're gonna have him do and he's against money I always try to bribe him with money he like I can't be bought that's his favorite thing to say to me like I'm like here I'll give you a hundred dollars you do this for me like he just don't care about it so I think the older he gets the more he'll start you know understanding the value of money but right now it's like i don't make them work for nothing you know it's like maybe when you're like 12 teenager teenager yeah tween i'll start you know in order to go here or do this you have to do this or in order to you know so i just i haven't thought that far yet do you feel bad about it i don't i'm just trying to figure out the balance it's like you don't you want your kids to work hard you want them to go through some tough times but you also want to provide for them like you worked hard so you can provide and i asked steve harvey about this and i'm like what's the balance he was like i really don't know what it is yeah right he said he compared it to walking on a tight rope like like we climb up that ladder we look down we see how high it is we keep going we get to the tight rope and we take one step the next step and the next step and eventually we might make it across but most times we're gonna fall yeah we're gonna fall we're gonna get broken we're gonna fix ourselves we're gonna get right back on the ladder climb up again one step one step and you learn something about that that whole journey where our kids is they'll climb up the ladder they'll take one step if they fall there's a safety net right they bounce up they're right back and you're the safety net so do they miss the lessons of the fall this is a proverb in like one of these arab countries and there's like four generations of men and they're like the first generation of man he rode a camel the second generation he had a car third generation he had a plane private plane and the fourth generation is going to ride a camel because the first generation he was poor second generation he just started to get money the third generation learned from the second generation took it to the next level the fourth generation had no appreciation so he blew the money anyone back yeah he got he got no money that's unfortunately the cycle cycle yeah of wealth a lot of time yeah yes so if you don't appreciate it i my personal opinion is that you don't want a kid to struggle because then what's the point but there's they have to be a level of appreciation no absolutely if you don't appreciate it then it's actually going to be harmful the money's actually going to be harmful to a person that has no appreciation for it and it's only so long before they actually make bad decisions so i think that's that's important parent i don't think a parent's job is to make their kids struggle i think that a parent's job is to make their kid appreciate it yeah yeah it's a fine balance i think it's also just upbringing and how like the morals and the whatever you're pushing into them is how they're going to value it you know what i'm saying or appreciate it i don't think it's i don't think it's necessary for even because we can just overly do so now i'm like explaining to him when we go out certain places like no we're not about to keep door dashing every day because that is expensive we're gonna cook he's starting to understand like okay well yeah you're right door dash is expensive i said something the other day i'm like we just go door dash she said didn't you just say it was expensive so like just breaking those things down to them early so that they can grow up and be like okay well maybe i don't have to overindulge you know i think everything is just moderation moderation like because i definitely tell him now like no you can't have that well you just got a toy yesterday i'm not buying you one today so just kind of implementing those boundaries is so important because if you don't they just gonna they're gonna take advantage as they should though i mean if you're not setting no boundaries it's like yeah i want a toy today tomorrow let me see an amazon let me see yeah so no i don't play that no more i used to though you used to play that i used to play that but now it's like he never gonna learn and then one day i say no he gonna be mad at me no let me go ahead and start telling him now while he's young in a sponge still you can't get everything you want that's what eric thomas told us too that he you know eric thomas is motivational uh well he's a motivation big time motivational speaker but he said he had a few different children he said his youngest child he made a vital mistake because anytime that they he would get mad he would get he would be afraid they would get mad yeah so he would say no then they get mad and he would cave in he said that was a mistake and his his like later on the later child he was more strict and he said the strict child is better in life and the child that he would give everything to caved in had more problems so that was his advice was like don't a lot of times parents are like secretly afraid of their kids because they don't want them to be mad they want they want to be their friend at all times but it's like sometimes you can't be their friend you got to be a strict parent but you know i think it's a balancing act for all parents because there's no set blueprint like there's no blueprint to be like this is how because every body's different every parent is different but yeah it's kind of like you just learn on the fly especially if you have success like you know you're just learning and attention that's another thing too because even my son right like you have five times more followers than i do but i put him on social media a lot so people recognize him so there's benefits that he from life from not just who his father is for who he actually is that's a good thing but that has to be monitored because it's like you didn't really earn this no i earned it i gave you a platform yeah like that's the exact reason why my daughter just got instagram last week really yeah yeah and i think they like it i think she likes they love it no no no no she actually likes that she wasn't on because i can watch when i walk into a space if somebody recognizes me it's almost like she almost is like she wants to be the person who she is yeah without them being attached to me so it's like it's both things right like yes there is the attention piece but there's also the who am i if you're not around right you know what i mean it's it's interesting like that conversation i never thought about it like it's deep but even like the wealth conversation yes parenting is tough but having wealth and parenting especially when you're the first generation there really is no blueprint and we there's nobody you can look at and say obviously we're peers so we can we're experiencing some of the same things but i told my son i'm like have you ever seen your grandfather work he's like no he sits on a couch but my dad worked for 42 years and all he knows is his grandfather was a guy that sat on the couch i'm like no i learned a lot from him watching him the hard work so how do we pass that down right so i'm like now i'm having him interview his his grandfather about work okay yeah those years so it helps him remember about how what work was like and it helps him get caught to speed with oh that's what it was you were doing oh okay it's not just watching msnbc all that yeah that's crazy that's crazy how they just grow up thinking that like yeah and it's their friends too yeah like the friends because it's even my son he has two sets of friends he goes to private school so his friends are rich then he has a regular friends from the neighborhood and they just regular people so he asked me something once he asked me something recently that i thought was i didn't really i thought it was a little over and above and i'm like any of your friends doing and he's like well none of my friend's father is a millionaire fair valid valid point yeah but that doesn't necessarily mean that just because somebody has some level of success that you're entitled to things.
1:13:00Right. Either. Right. You know? So, yeah. This is what you got to look forward to. I'm like, oh, God. I'm listening. I'm like, okay. I'm thinking it's easy now, but, you know, he's still so young. Yeah, yeah. Yeah, yeah. No. I can't wait to buy his album. Man. But no, he really into it. He sit in a corner on his voice notes. He writes? No, he just, he freestyle. Oh, freestyle. That's all crazy. but yes oh goodness well thank you for joining us this was fun let the people know anything that you want to let them know the website all that information they already know no not that they already know she turned and she lit young and lit I don't want to sound gimmicky but of course you guys can follow me on Instagram and everything will be there That's it.
1:13:57That's it. All right, guys. Thank you for rocking us. We'll see you next week. Peace. Peace. Here's the truth. You could literally be adored by everyone and then come home and still get completely ignored by your own cat. It's classic cat behavior. But new Shiba Premium Puree is a lickable treat that changes all that. They're protein-rich, made with bone broth, and have the smooth, creamy texture cats go crazy for, especially when it's hand-fed. Yeah, it's more than a treat. It's a fast pass to favorite human status. So feed your cat Sheba and go from totally ignored to truly adored in just 12 days, guaranteed, or your money back.
1:14:33Learn more at Sheba.com. Wasn't that delicious? So good. Your bill, ladies? I got it. No, I got it. Seriously, I insist. I insisted first. Oh, don't be silly. You don't be silly. People with the Wells Fargo Active Cash credit card prefer to pay because they earn unlimited 2 % cash rewards on purchases. Okay, rock, paper, scissors for it. Rock, paper, scissors, shoot. No! The Wells Fargo Active Cash Credit Card. Visit wellsfargo.com slash activecash. Terms apply. When you're building a small business, every day brings new challenges and opportunities. More than 1 million small business owners across America trust the Hartford to help protect what they have built.
1:15:18Because no two businesses are alike, the Hartford makes it easy to get a customized quote for your business. The right coverage helps protect your livelihood. Protect what you've built. Get a quote today at thehartford.com slash small business. That's thehartford.com slash small business. Tyler Reddick here from 2311 Racing. Victory Lane? Yeah, it's even better with Chumba by my side. Race to chumbacasino.com. Let's Chumba. No purchase necessary. VGW Group. Void where prohibited by law. CT &Cs. 21 Plus. Sponsored by Chumba Casino. This is an iHeart Podcast. Guaranteed human.
From the publisher
00:00 No Blueprint Needed
01:10 Reunion And Catch Up
02:34 Growth And Systems
04:23 Real Estate Hard Lessons
07:36 Renovation Wins And Costs
15:55 Scaling With 3PL
19:20 AI For Data Decisions
27:28 Shopify Pro And Support
28:14 Team Changes And Loyalty
29:23 Clipping Your Circle
31:15 Leveling Up Credibility
32:07 Persona Versus Boardroom
34:11 Selling Your Company
35:24 Monetizing Without Ads
38:25 Documenting Growth On YouTube
40:11 CEO Lessons Ignore Noise
42:02 Pop Ups And Retail Plans
44:22 New Ventures Feminine Care
45:56 Podcast Reality Check
47:37 Investing And Money Habits
50:06 Atlanta Origin Story
52:20 Raising Kids With Wealth
01:01:50 Wrap Up And Where To Follow
In this episode, Jayda Cheaves joins Earn Your Leisure to break down the real journey behind building the Waydamin brand—from costly mistakes to major wins. She shares how losing over $50,000 in earnest money became a hard real estate lesson, while Rashad opens up about his own $400K loss. The conversation highlights the hidden costs of homeownership and why it’s still worth it despite the setbacks.
They also dive into business, branding, and AI. Jayda explains how she saved over six figures using AI, why her perspective on it changed, and how tools like Shopify have helped her scale. From staying authentic to building a respected personal brand, she gives real insight into what it takes to grow and sustain a successful business.
The episode wraps with gems on mindset, environment, and legacy—covering everything from the impact of your circle to teaching entrepreneurship early and creating multiple streams of income. This is a must-watch for anyone serious about leveling up.
#JaydaCheaves #EarnYourLeisure #Entrepreneurship #RealEstate #AI #BusinessTips #WealthBuilding #FinancialLiteracy #Investing #PersonalFinance #BrandBuilding
Subscribe and watch more videos here: https://www.youtube.com/@EarnYourLeisure
Join the EYL community for deeper training and a more detailed approach:
https://www.eyluniversity.com
Join the number one stock club in the world:
https://www.ianinvest.com
Invest Fest | August 7-9, 2026
Grab early bird tickets now: https://www.investfest.com
See omnystudio.com/listener for privacy information.

