In short
Earn Your Leisure Podcast Episode Notes
Episode Title
Magic Johnson On Becoming A Billionaire, Jordan vs LeBron, & Owning The Dodgers & Commanders
Hosts
- Rashad Bilal
- Troy Millings
Guest
- Magic Johnson: Legendary basketball player, entrepreneur, and billionaire investor.
Episode Overview In this compelling episode, Magic Johnson shares insights from his illustrious career as an athlete and businessman. He discusses monumental business decisions, competitive philosophy, and the importance of mentorship and financial literacy within the black community.
Key Themes and Discussions
- Career Highlights
- Magic reflects on his journey from winning a national championship to becoming a billionaire investor.
- He mentions significant partnerships, including owning the LA Sparks, the Dodgers, and the Washington Commanders.
- Financial Mistakes and Growth
- Nike Equity Mistake: Magic discusses passing on equity from Nike at 19, missing out on a potential $1.5 billion fortune.
- Importance of understanding stock and equity for financial literacy.
- Emphasizes learning from mistakes and educating future generations.
- Competitive Spirit and Discipline
- Magic maintains a highly competitive drive, mirroring his sports career in the business realm.
- Highlights the importance of research and preparation in both sports and business.
- Scaling Businesses
- Discusses the challenges of scaling businesses, particularly with Starbucks—how he reinvested profits to build a successful chain.
- Stresses the necessity of having an exit strategy when starting a business.
- Black Ownership and Representation
- Magic emphasizes the importance of representation in ownership roles, particularly in the NFL.
- Discusses the significance of black ownership in changing narratives within sports and business.
- Advice for Aspiring Entrepreneurs
- The 3-Year Rule: Magic encourages setting ambitious goals and timelines for personal and business achievements.
- Urges potential entrepreneurs to focus on customer preferences in business decisions.
- Mentorship and Legacy
- Magic highlights the importance of mentorship, recalling his relationship with Dr. Jerry Buss, owner of the Lakers.
- Discusses how his success can pave the way for future generations in the black community.
- Family and Personal Life
- Magic speaks about maintaining work-life balance and cherishing time with family.
- Shares stories about his children’s entrepreneurial journeys, encouraging them to succeed beyond his achievements.
Key Takeaways
- Financial Education: Understanding stocks, equity, and the importance of financial literacy is crucial for success.
- Mentorship: Establishing strong mentor-mentee relationships can be pivotal in an individual’s career.
- Competitive Edge: Maintaining a competitive spirit in business can drive success.
- Flexibility and Adaptation: Businesses must adapt to customer needs and industry trends to thrive.
- Community Impact: Successful individuals bear the responsibility of uplifting their communities and fostering opportunities for others.
Closing Remarks Magic Johnson emphasizes the importance of collective success and sharing knowledge within the community. He encourages everyone to pursue their dreams aggressively while being mindful of the impact they can have on future generations.
---
This episode serves as both inspiration and a practical guide for aspiring entrepreneurs, illustrating how determination, education, and strategic thinking can lead to monumental success.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Transcript
Automatic transcript. May contain errors.0:00This is an iHeart Podcast. Guaranteed Human.
0:32Can you hypnotize someone into sleeping with you? Can you get someone to join your cult? NLP was used on me to access my subconscious. Mind Games, a new podcast exploring NLP, a.k.a. neurolinguistic programming. Is it a self-help miracle, a shady hypnosis scam, or both? Listen to Mind Games on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Hello, hello, all my people. What's up? It's Questlove. Recently, I had the opportunity to sit down with the one and only A$AP Rocky. He reflects on his journey from Harlem roots to global icon status and discovering the hip-hop origin of his name.
1:14The ledge was on the TV. Rakim had the Buckethead Kangol join on. Pops was like, that's Rakim. That's who you named after. I just, damn the f***ing f***ing swag. But listen to the Questlove show on the iHeartRadio app, Apple Podcasts, or wherever you get your podcast. A new year doesn't ask us to become someone new. It invites us back home to ourselves. I'm Mike Della Rocha, host of Sacred Lessons, a space for men to pause, reflect, and heal. This year, we're talking honestly about mental health, relationships, and the patterns we're ready to release. If you're looking for clarity, connection, and healthier ways to show up in your life, Sacred Lessons is here for you.
1:58Listen to Sacred Lessons with Mike Delaroach on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. This episode is brought to you by PNC Bank. A lot of people think podcasts about work are boring, and sure, they definitely can be. But understanding a professional's routine shows us how they achieve their success little by little, day after day. It's like banking with PNC Bank. It might seem boring to save, plan, and make calculated decisions with your bank, but keeping your money boring is what helps you live a more happily fulfilled life. PNC Bank, brilliantly boring since 1865.
2:37Brilliantly boring since 1865 is a service mark of the PNC Financial Service Group, Inc. PNC Bank, National Association, member FDIC. This episode is brought to you by PNC Bank. A lot of people think podcasts about work are boring. And sure, they definitely can be. But understanding a professional's routine shows us how they achieve their success little by little, day after day. It's like banking with PNC Bank. It might seem boring to save, plan, and make calculated decisions with your bank. But keeping your money boring is what helps you live a more happily fulfilled life. PNC Bank, brilliantly boring since 1865.
3:20Brilliantly boring since 1865 is a service mark of the PNC Financial Service Group, Inc. PNC Bank, National Association Member, FDIC. Earners, what's up? You ever walk into a small business and everything just works? Like the checkout is fast, the receipts are digital, tipping is a breeze, and you're out the door before the line even builds. Odds are they're using Square. We love supporting businesses that run on Square because it just feels seamless, whether it's a local coffee shop, a vendor at a pop-up market, or even one of our merch partners. Square makes it easy for them to take payments, manage inventory, and run their business with confidence, all from one simple system.
4:04If you're a business owner or even just thinking about launching something soon, square is hands down one of the best tools out there to help you start run and grow it's not just about payments it's about giving you time back so you can focus on what matters most ready to see how square can transform your business visit square.com backslash go backslash eyl to learn more that's square.com backslash go backslash eyl don't wait don't hesitate let square and handle the back end so you can keep pushing your vision forward.
4:48Yeah, yeah, yeah. Yeah. Yeah. Yeah. Oh, yeah. Yeah. Oh, yeah. Yeah. Oh, yeah. Very, very, very monumental. Oh, yeah. Make some noise. Ah. The time has arrived. We did it again. That's a fact. We did it again, man. More importantly, we did it again. We. That's a fact. All of us. Man, this is amazing. Hold on. Let me just take two seconds just to really look right out here right now. Y 'all look absolutely incredible. Round of applause for yourselves for being here this weekend. Thank you. I told you we had history to make. Y 'all heard the message. Y 'all came through in droves. We made history.
5:39This is the biggest invest fest of all time. Y 'all clap it up.
5:48Did we over deliver? We not even done yet. It's not done yet, man. So we're not going to take too much of your time. We got one of the greatest inspirations, one of the greatest entrepreneurs. One of the greatest athletes, one of the greatest businessmen, one of the word greatest just keeps flowing. But first, but first, before we bring out the great Irvin Magic Johnson, we got to make a motion picture out of this. Of course, you know, we have an intro, but we got to really state to state. We got to set the stage. So let's let's do it. Let's do it, please. A.V. team, let's let's get it going. Has a smile that lights up a television screen from here to Bangor May.
6:28On my Irvin Magic Johnson. Back then, I was dreaming that I was playing the NBA. On my Irvin Magic Johnson. And that I would be a businessman. So we got to reach back and give back to those less fortunate. Can we do that? On my Irvin Magic Johnson, I'm in the prize. And I keep it ghetto like the hood before they gentrified. I can't die. Five seconds left. 90 Continental, just what I thought. A hook shot at 12. Good! When I first started, nobody thought about urban America. Didn't think they could make money, but now they know they do. Minorities were the number one group of people going to the movies at that time, but we didn't have no theaters.
7:12We built six of those across the country. Top ten highest grossing theaters in the nation. In 1998, Magic Johnson became the first person to reach a franchise agreement with the coffee giant. It went from building three to building 125. The multiple was already negotiated. A record price for the Dodgers, over$2 billion. Our TV deal just came out at$8 billion. They said, oh, they're the smartest guys. We want to bring that Dodger pride back to our fans, to our players, to the Los Angeles community. I ain't got time for myself. I want to win. You're a billionaire, he a billionaire. I'm going with him.
7:47I have over-delivered to my customer base for 30 years. Let's go! Let's go! Let's go! We got the magic in. When I was at this level, I could deal with you. But I'm not at that level no more. See, I went here, then I went here. Now I'm here. So the deal's gotta be here. Yeah, buddy! Get on your feet, make some noise! Yeah, camera's out! For Urban Magic Johnson, let's go!
8:48Oh, how does this feel? You played in front of 20 ,000 people. How does this feel to see this for financial literacy to hear you speak? This is amazing what both of you brothers have built because we need education and we need to learn how to work with each other. Because once we get the financial literacy, the education of money, we already got the work ethic. We already got the knowledge and everybody out here is hungry. But you too are the key here. Let's give it up for both of them because we wouldn't be here without that.
9:25And let me just say, God is so good. And all the time. All right, let's go then. He nailed it. That wasn't planned. Yo, that was not. We didn't plan that. Look, I promise you that wasn't planned. Yo, no disrespect. But he's been to a few cookouts. All right, everybody, take your seats. Take your seats. Please, please, please. Oh, man. They said call for the ISO. This ain't nothing but God, brother. It's nothing but God. It's incredible. It's incredible. Yes, yes. Wow. And it can only happen in Atlanta, too. You got to do it in ATL. It only happened in ATL. Only in Atlanta. Only in Atlanta. All right, all right, ladies and gentlemen.
10:12So, yeah, let's try to clear the aisles if we can. So, Magic, I want to start right off. You're one of the most successful entrepreneurs. Our coach is one of the most successful entrepreneurs in the world, but everybody has mistakes and failures, right? So, my first question is, what's one financial mistake you made in business that you learned from or might have been painful? Well, along my journey and along all of our journeys, we're all going to make a mistake. We might make two mistakes, right? but my first mistake was when I was actually 19 years old. I had just won the national championship, and I beat that dude named Bird.
10:55I don't know if you've heard of him. And so all the shoe companies came to recruit me to sign with them. And this is why this conference is so important, because Converse offered me the most money. And so when you black and you broke, you take the most money, right? And so I decided to go with Converse. But Phil Knight came in and he said, I can't offer you the same amount of money as Converse, but I can give you something called stock.
11:35And I passed on the stock not knowing anything about stock at 19 years old. You know how much money 46 years later that stock would be worth today? A billion five. Ooh. So I wish I was this urban back when I was 19 years old. But let me just say to all of us, make sure we educate ourselves about equity, about stock. You know, we want to own. and so I didn't know anything about it, but God put me in a position to make up for it, right? I'm doing okay. Let me just follow up on that because that story is a crazy story. When did you realize, oh man, I might have messed up a little bit. Like did somebody educate you like, yo, this is equity, this is stocks.
12:29Like at what point in your journey did you realize, okay, I realized I messed up when Michael Jordan came out with Air Jordan. That's when I knew I messed up.
12:41I could have owned some of that, right? So I messed up big time. But, you know, that's what happens. You're not educated. And so now I educate myself about everything. And that was a huge mistake on my part. But also my family didn't know money. See, a lot of times, you're going to be the first generation of wealth and knowing money in your family. And so it's important that you're successful so that your siblings or people in your family or friends can follow your lead. And that happened to me. Now that I'm successful, others in my family are successful as well. Hey, trailblaze. Everybody knows, like, we grew up in the 80s.
13:32obviously watched your Hall of Fame career, and everybody just knew that magic smile. He's the nicest guy in the world. And then you hear people who've played with you, and they said, he's the most competitive person I've ever met in life. So I wonder, how did you transition, or did you have to transition when going into the business field? Were you just as competitive, if not even more? Oh, I'm competitive right now. I don't want to lose at anything. And you take that same competitive drive that you had on the basketball court and you put it in business. Listen, I go to bed at 8 o 'clock. I'm up at 4 o 'clock.
14:10I work out for two hours, and then I'm in the office all day. I'm driven, I'm driven, and I'm driven. I don't need nobody to pat me on the back or anything. I'm self-motivated. So, that plays in my favor, right? And so, everything that I learned as a basketball player, I've taken into business. I'm a disciplined man, right? I do all the research because I had to research my opponents back in the day. Now, I research companies and businesses. And so, I'm also when you think about i'm a perfectionist i like to do everything the right way and that's the key for all of us out here the way you're gonna grow your brand and keep your brand you got to be particular about what you let come in right and what you put out there on social media and all that because that goes to your brand earners what's up look this episode is brought to you by Square Banking.
15:15One of the things we love most is seeing neighborhood businesses level up. There's this West Indian spot right in our community that started with a small takeout counter. Now with Square, they've been able to expand into a full sit-down restaurant and even started catering events across the city. That's the kind of growth that inspires us, and it's powered by Square. Square is built for all types of businesses, from the corner bagel shop that turned into a local chain to the specialty market with thousands of unique items to the stylist who's been holding you down for years with square banking growth gets easier you've got more control over your cash flow access to capital right in the same system you're already using to run your business and with a free square savings account you can automatically set aside a portion of your sales for upgrades taxes and those slow seasons setting yourself up for long-term success.
16:09And when it's time for the next big move, Square makes it simple to get approved with a Square loan based on your actual business performance. No long waits, just quick access to capital. In fact, 88 % of businesses with Square loans report growth. So go to square.com slash go slash E-Y-L to learn more about how your business can grow with Square. That's S-Q-U-A-R-E dot com slash go slash e-y-l block inc is not a bank banking services provided by square financial services inc and sutton bank members fdic loans are subject to credit approval so i'm very very particular about the companies i get involved in as well as what i send out on social media because i don't want nothing to hurt my brand or dilute my brand it's interesting if i I'll just ask a follow-up.
17:05When you were playing, it was obvious. The competition was there was this guy in Chicago, and there was this guy in Boston. In business, how do you look at it? Are you looking at companies? Are you looking at other entrepreneurs? Or maybe some of your contemporaries who used to play sports as not competitors, but hey, they sent a benchmark. We got to go higher. Yeah, now I think when we get to this level, you cheer for Michael Jordan and his business. You cheer for Robert Smith. You cheer for any brother or sister who is doing very, very well. See, I'm not no hater. I cheer for them, and then I also try to learn from them.
17:42If they got something that'll help me be successful, I'm going to steal it, take it, and grab it, right? And put it into my business. So what we need to do is really, I saw Bob Johnson change the landscape, right? And so when I saw Bob do BET, that really inspired me to really say, I want to be like Bob Johnson. But at the same time I said it, I also want to go past Bob Johnson. In my own mind, I was saying that. And so I always look at success of black people and say, wow, that's wonderful. And also, how did they get there? What road did they take? and if I can learn from them, whether that from their success or their mistakes, I'm going to get up under them and try to do just that.
18:36Clap it up for that, for sure. Ain't no hater. So, I mean, you've told the story about Starbucks, but my whole thing is, how do you go from opening one business to having several hundred different type of businesses scaling without losing quality? Well, the hardest thing to do is a scale of business, right? Because you may have enough money to start that first business, right? But the hardest thing is now am I in a financial situation where I can build a second one. So what I did with Starbucks, I let the first one build the second one. I didn't take any money from the profits we made. Then I let the second one build the third one and fourth one and on and on and on.
19:24I didn't take no money out until we built 50 stores. And so why is that important? Because it was important to scale the business, but also put myself in a position where I could sell those stores back to Starbucks and Howard Schultz. We built 125 Starbucks, and now I was able to sell all of them back. That was my exit strategy. And make sure you always have an exit strategy. You might not decide to sell, but at least you got the strategy in place. So if you do decide to sell, you're ready to do just that. That's important, right? To me, it speaks about being mentally prepared, right? So I know as your point.
20:11Before you go into that next one, let me give them this. All right, go for it. And then also, too, don't sell too early. I'm going to say that one more time. don't sell too early because a lot of time they're going to come with this check and know you might be in a position and they know you're going to take that check and then they turn around say you sell it for 5 or 10 million but then 3 or 4 years later that guy sells it for 200 million so make sure you understand that sometimes you can still hold on to the business and help it grow so that you can sell it for the 200 million instead of somebody else.
20:59So make sure you understand that timing is everything, okay? So I had to stand up and tell them that because so many of our brothers and sisters sold their business too early. Absolutely. And I'm going to give you an example of that. I know Ryan is here, young brother. stand on up Ryan yeah so this young brother we had he was in Stanford NBA program but we recruited him to join our company but he negotiated the WNBA Sparks deal that we had and thank you for that too that we entrusted this deal in this young brother's hand now Now, we've owned the Sparks for a few years. We haven't made a dime, right?
21:54It's been a tough going for the WNBA, except now. Hold on. There was a time when we said, should we sell this? And we kept saying, no, let's hold on to it. now a group out of Boston just bought the Connecticut Sun for$325 million. Oh, thank God we didn't sell too early. Right? Right? Right? Because now we only paid$10 million for the franchise. So when you think about that return we're going to have, it's amazing. So don't sell too early, okay? I just wanted to point that out. Troy, can I just follow up real quick? Because it's right on path. I'll just follow up real quick. Because my next question is right on path of what you said.
22:48My next question was going to be, why did you liquidate? So you just explained that you liquidated your Starbucks. Can you walk us through why you liquidated the deal of liquidation and what you did with the money after you liquidated? That's a great question.
23:09should I still should I still
23:15I'm going to just I'm going to just do it like this I'm never going to change so listen so when we built that 100 we had a deal to build 125 Starbucks and we did that in 5 six years, we were making so much money that Howard came in and said, well, first of all, let me take you back. They said it could never happen. Starbucks wouldn't last in the black community.
23:53We proved them wrong. Right? Proved them wrong.
24:00We had to make some changes to to make sure that Starbucks was successful in our community. So we don't eat scones, so we had to take the scones out of my Starbucks.
24:21Sweet potato pie, piece of cobbler, soccer, Timmy cake. So when you walked into my Starbucks, the feel was different, the desserts were different, and definitely the music was different. So I customize it. Ho, ho, ho. Shh, shh. This is important. Now get with me right here. I customize it to my customer. Uh-oh. Very, very important. I never made it about me. where black folks fail is you make it sometimes about you and your likes. Uh-oh. Not about what the customer like. So remember, always make your business about the customer. And then you will get the returns that you're looking for. So I knew it was time Howard Schultz came to me and said, listen, we don't have to wait these next four years we're making a lot of money the multiple is already in the contract so I start timing times that revenue whoo shoot I'm good Vicky that's my financial person Vicky I go to Vicky for finance I said oh I'm good So I said, yeah, it's time for me to sell.
25:53And sure enough, I sold Starbucks, and who would have ever thought that the Dodgers would be for sale? So I used the money that came back to me from the Starbucks sale and put it into the Dodger deal. No, stop, stop, stop, stop, stop. Why did I do that? First of all, there was no people of color being owned in Major League Baseball. That's one reason. The second reason is I'm buying the Dodgers. The Dodgers got the biggest brand in baseball. Them and the Yankees, those were the two biggest brands. So I knew it was going to be a home run, and now I'm going to give you the numbers. When we bought it,$2.2 billion 12 years ago, the highest anybody had ever paid for a North America sports team.
26:51Forbes just came out with the list with value that$7.5 billion. So, again, understand what you're buying when you buy something, right? That brand is so important. I knew we would hit a home run, and sure enough, we were able to do that. I'm not sure. I know. I know. I'm going back. All right, I'm going to go back. I'm going to go back. I just can't sit down when I'm trying to help my people. I thought you was going to do it behind the back pass. Yeah. Yeah. I was ready. I'm in pocket. I was waiting. I had my hands ready for the pass. Sis, man. I know, I know, I know. So, I mean, I'm just a little slower now at 66 years old.
27:33We saw the jump shot, too, on the yacht. We'll get to that. You talked about a lot there, but one of the things that was missing, and gets from this, and we kind of talked about it backstage, is yes, ownership is important from a financial side, but also from a representation side. Talk about the importance of that, because in order to see something, right, in order to be something, we have to see it first. So talk about the representation, because there was a generation where we watched it, we don't know how they did it. You're doing it a lot different. We've watched you play. We've watched you make these business moves.
Read the full transcript
28:04We've watched you put stores in locations that people wouldn't. We've watched you become successful. You've left clues for us. Talk about the representation part. Well, first of all. I'm bringing up with you.
28:16Well, we got to remember something. It's not just about the money. It's about having a seat at the table. Oh, wait a minute. I didn't hear nobody. What?
28:34What is our biggest challenge? is that we don't have a seat at the table. So when you become successful, you're able to now have a seat at that table. And then you can help the city change. They include you on decisions that happen in the city or in different areas of the city that you live in. So it's like the power. and so that's what it's all about. Yes, a lot of people can make money but we need to be represented. That's what you two brothers are doing right now giving all of us a chance. You're representing the culture. These young people, they see you and they see what you built. This is amazing and this is just what we needed, right?
29:35And so now, hold on one second. You're driving 20 ,000 people, the mayor got to come see you. What, wait a minute. Two black men driving 20 ,000 here in the city? Oh, I gotta have a meeting with them two and then it just continues on. So yes, we wanna be successful but also we want to have a seat at the table to be able to hopefully be change agents on what's happening in our community, but also what's happening in the city too as well. So that's what it's all about.
30:18So you've invested in everything from movie theaters, Starbucks, the Dodgers. Obviously you have a great vision. What is your foresight to know something is going to be profitable 10 years, 20 years, a good investment to put your money in? Well, I think first of all, I was ready that song. First of all, you got to research the industry or the sector. So when you research the sector or the industry that you're investing in, you can see if it's been growing, right? So we'll go back probably five or ten years to see if that sector that I'm going to invest in has been growing. If I see growth, then I said, okay, it looks like it's going to be a good investment for me.
31:13But then we have an investment team of people trying to break down the investment, making sure it is the right move for us to make, both financially and align it with our brand, right? Because anything that you bring in, you got to align it with your brand. So it's very important. So right now we have contracts. So that's so magic. Charles Johnson is doing a wonderful job. Charles, where are you? Yes, yeah, Charles, brother. Robbie is with him. Donna's here. Yep. So when we think about, we have Morehouse Contract, Federal Reserve, We have contracts at the airport. We do Delta, their headquarters, on and on and on.
31:57We knew that industry was going to grow because people got to eat. Right? And so we understand that, and it has been growing. We're over a billion dollars in revenue now with this small company that's just shot up. Hold on. You said a billion dollars in revenue and two people clap. Can we clap it up? That's not an everyday thing. No.
32:22Well, the reason it's important is that we started from the ground on up. And so we want the same thing to happen for all of you, right? Take your ideal, your strategy, start your company, and build it, right? And so, and scale it. And we were talking about how to scale, but scaling is so hard because you've got to have the financial resources, and then you've got to have the right team in place. If anything I can tell you, this is so important. It's going to hurt a lot of feelings in this audience. Please do not hire your family.
33:05Uh-oh. Uh-oh. Unless they have the expertise. Whoa, whoa, whoa, whoa. Unless they have the expertise. What has made more black businesses fail in America? Uh-oh. Because you hired your family member and they didn't have the expertise or they thought they could show up instead of 9 o 'clock, they showed up at 12 o 'clock. I paid mine to stay away. Here you go, the check will be on the way. No, I'm just kidding. I'm just kidding. I'm just kidding. I'm just kidding. Make sure though, if you're going to be in a family business, make sure you spell out roles. and once everybody know their role, make sure that they over-deliver in that role.
33:54So, so important. We going back? No, I'm going to stay right here. I learned my lesson. You wasn't going to get me again. I was waiting. But you brought up a billion dollars in revenue, and so that word stuck in my head. We have a common theme here at InvestFest. Every year, we've been able to bring a billionaire to the stage. I love that theme I love that theme I love that theme Now the billionaires that we brought Look like us There you go There you go 2025 List comes out Irving Magic Johnson Billionaire
34:42Well Yeah, stand on your feet for that, right?
34:50I wonder, the kid that's walking on the campus in East Lansing, Michigan, your wife, to the man who's standing here today, was that on the vision board, and what was that moment like? I mean, for us in our minds, we already thought you were there, but now that it's been reported, what was this moment like for you? Well, when I first started, no, it wasn't on the vision board. It was just being successful. See, my whole business thesis was to be successful for other people of color could come behind me. Okay, now, remember this. See, when I went to 10, 9, 10 banks, they all turned me down. They wanted the picture, they wanted the autograph, but they didn't want to loan me the money.
35:43So then I went up to CalPERS, this pension fund, to get money because I was going to start my real estate fund. And they turned me down three straight years. Same thing. See, this hasn't been easy. A lot of you think that, oh, he managed to Johnson, so it was easy. No, that actually worked against me. But I love the challenge. See, I'm not going to run away. I knew my business thesis was strong. I knew my people. I knew what they wanted and what they like. So all I had to do was deliver it and then over deliver it to them once I started my business. And so as I became successful, first the Starbucks, the theaters, Magic Johnson theaters, and then I said, hey, I got to really get into bigger business.
36:36So I needed somebody else's money. to do that, to grow and have sustainability. So once finally the bank said yes, I took that$100 million and turned it into what it is today. But stop, stop, stop, stop, stop. Anything that I've done is not just for me. It's so that you can come behind me because now they say, oh, that black man was successful. We'll take a chance on another one. because if I fail, then they're not going to take a chance on another one. So that's what it's about. So when you build your business, you don't even understand it's not just about you. You're giving another young person, young lady, young man, a chance and an opportunity to say, wow, if she made it or if he made it, I think I got a chance too.
37:38So what I always have my theme is I turn the impossible into possible. That's what it's all about, right? That's what it's all about. So I'm still on the basketball court. I just don't have the little hot pants on no more. I'm wearing suits, but I just want to win and be successful, man. And nobody's going to outwork me.
38:07I'm a smart guy because I'm smart because I put smart people around me and then I pay them to do their job always remember that hire smart people, pay them to do their job and they'll help you become successful clap it up for that
38:31so some other deals that people may not know you were involved in that didn't necessarily go your way, but great learning experiences, I'm sure. 24-Hour Fitness. Is it Plant? No, 24-Hour Fitness. TGI Friday. TGI Friday. Can you tell them about that experience? Yeah, because some has failed, right? Every business is not going to be successful. We had the number one TGI Fridays in the West, in Los Angeles. and we were able to really do a fantastic job of over delivering to the community. Then I built a second one here in Atlanta and Atlanta supported me like crazy but we were not ready for the volume of customers that came through our door and we made a lot of mistakes and we had to close that Friday because it was on us not on the people of Atlanta.
39:31and I learned a valuable lesson that we got to make sure we hire the best and talented people and they can drive unbelievable customer service and we did not deliver that to the people of Atlanta but the next businesses you learn from that one and make sure the next businesses that you do a better job and we've been better because of those mistakes we made back then so every business has not hit the home run. And then also too, a lot of businesses I own hit singles and doubles. And that's okay. If you get enough singles and doubles, you're going to make a lot of money anyway. So I think for me, it's learn from your lessons, learn lessons from your failure, excuse me, and then make sure that it doesn't happen again.
40:24Amen. Amen.
40:31I'm just making sure. I'm just making sure. Oh, I'm just making sure. You thought it was coming at you? Yeah, yeah, yeah, yeah. I'm just making sure. So I want to talk about Legacy a little bit because backstage I showed you some of my emails. That's right. Yeah, it's a true story. I got this email and it said Alicia Johnson. And I said, who is that? I never ordered from there. And my wife said, don't worry about that. And then the next week, it said Alicia Johnson again. And I said, what is that? And she said, oh, these are just these sunglasses I got. Don't worry about that. And then for the next six months, every three days, I get another email from Alicia Johnson.
41:09So I said, I got to figure this out. Who is this Alicia Johnson? Coming to find out, it's a close attachment to you. It's your daughter. So I want to talk about legacy and watching your kids walk in their journeys of entrepreneurship. obviously Dre and EJ doing their things in their respective industries. What's that like watching your kids carve their own path and creating? Because I didn't know it was your daughter. It was the product that sold. What's that like for you? Well, it's a great moment. We all want our kids to be more successful than ourselves, you know. And so for me to be able to watch my kids be happy, first of all, and also to look at their dad or their mom and say, hey, I want to be like them, right?
42:01So my daughter, she went to FIT and she loved sunglasses. She loved to dress. So she said to me one day after she graduated, she said, dad, I want to start my eyewear line and I want you to give me the seed money.
42:23and I said okay where's the business plan she said what I'm your daughter I said you got to have a business plan so she went crying to cookie dad don't love me you know and so uh cookie said is that what he said she said no well what did he say? He said, I have to have a business plan. So, well, go write one. So, she came back two days later with a half good business plan, and I said, no. She stormed out the room again, and I said, you need two things. You know, the P &Ls, where's the money section, the real business? and so she finally put that in and I said okay. So she's been very successful selling them online.
43:24She built a great business for herself. I mean I'm you know I cry every time I think about it because again she took my trade on working hard. Nobody's going to outwork her and then this is what really touched me about a year ago. We're riding and she says to me, dad, thank you for taking me through getting a business plan. Six of my girlfriends started their companies at the same time I started mine and they all failed. And I said, that's my job as your father. You You hated that I took you through that exercise, but it has helped you in the long run. So make sure that you have a solid business plan, everybody.
44:12That's so important. And then adhere to that, right? You can always make adjustments, but adhere to your business plan. And then my son EJ, I love him. He's fabulous. You know, EJ going to be EJ. And he's in entertainment, doing a wonderful job. And then my son Andre works for me now. It's kind of cool to go in the office and see my son side by side doing his thing with me. And so it's been a joy to watch our three kids. And now we have two grandchildren. So it's a blessing, man. A real blessing. Real blessing.
44:52So I got to talk about mentorship. You were a rookie, the Lakers, sensational player. and I believe you kind of isolate. It was a level of isolation in the locker room because you made friends with the owner of the team, Dr. Jerry Buss. So you would have to bring this up. Go ahead. So yeah, walk us through not only that relationship, what he taught you and what made you at that young age have the foresight to go against the peer pressure of the older veterans and put yourself in that position? That's a great question. Look, I was curious, man. I knew I wanted to be a businessman, but I had to get up under somebody who was already doing it.
45:40And so he could give me knowledge. So it happened to be the owner of the Lakers, Dr. Jerry Buss. And I told him my dream after I was done winning championships with him. I wanted to own businesses. And now you heard what I said first, right? You didn't miss what I said first, right? After I'm done winning what? Okay. After I'm done doing what? See, I had to be serious with that basketball first. And once I did what I was able to do on that court, in the summertime, I would then go and spend a lot of time with him for he can teach me. but I knew that it wouldn't have worked out if I wasn't successful on the basketball court.
46:31So I handled that business, got up under him. So three years in, next thing I know, I'm coming into the locker room and the guy said, Irvin, we got to talk to you. I said, okay, what's going on? I thought we were going to talk about Larry Bird and the Celtics or something, how we're going to defend him or something. they said no you can't be hanging around the owner no more it's an unwritten rule that players can't hang out with the owner so all the guys nod their head like yeah so I took my time because I'm never going to react first I said what can I say I said okay you guys are millionaires he a billionaire I'm hanging out with the billionaire there because, oh, stop, stop, stop.
47:23Because he's the only guy that can help me go where I want to go. You see? See, sometimes we forget about that. And then don't let your friend,
47:42See, don't let them say you can't go.
47:49See, a lot of times our friends, just because they want to stay where they are,
47:59they want us to stay there too.
48:05If I would have listened to them, I wouldn't be on this stage today. See, so I stayed with that man. He taught me so much, and that's why I'm successful. What did I do? I took the knowledge that he gave me and brought it to the black community, right, and started building my business. So gain knowledge, as much knowledge as you can. Be as smart as you can. Study as much as you can. And always, whether it's on your phone, I know a lot of times we don't read the newspaper. I grew up in the newspaper era, so I still read the newspaper. You guys get everything on your phone. Make sure you just keep up with what's going on, the trends, what's happening, whether it's that with AI now.
48:54Black folks, we got to study AI. So we have to do that, right? So just keep up on what's going on out here. It's very important. So again, no, I wasn't going to let them. All they should be concerned about when I come down shaking and baking and I throw that no look, they better be worried about delivering that basket. That's it. What I do on that court, that's their concern. What I do off that court wasn't a concern. Okay? I'm going to handle my business on that court. You handled your business in the boardroom as well. And selfishly, I talked to you backstage about it. One of the things I'm most proud of is that you're now owner of the Washington Commanders.
49:47Yes, sir. Childhood team of mine. But having black ownership in the NFL is probably one of the hardest things to do. Yeah. Talk about that moment and partnering with Joe Harrison. What was that like being a part of an ownership group pitching to the NFL to say, we need to change this franchise? And I feel like you've done a great job thus far. I appreciate that, man. Well, first of all, you know, I got every team almost in terms of in every sport, I got a team almost, right? And so the NFL was the last one. and I never thought it's going to happen because I didn't see us. We see ourselves on the field and we take care of our business as players on that football field.
50:31We also, we've seen it in the coaching ranks and now sometimes even in the executive roles, but we hadn't seen it in the ownership role. And so once that happened for me, I was so blessed, not just for me, but now what they've done in Atlanta. And we should clap for that because you got black ownership here with the Falcons. You know. Now Denver, black ownership. So now we're starting to see us be in those roles as owners. Why? That's important not only for myself, also for the players. Right? They feel better about it as well. So it's been great for Cookie and I to be involved with the commanders in two years we've turned it around we're heading in a positive direction the fans are back and always about that quarterback boy we got a brother that can he's a bad boy and Jay Daniels so we're excited about him and to do it in D.C.
51:38man chocolate city the DMV brother man it's a beautiful thing So, again, I can't stop working, though. Let me tell you guys something. See, when you get there, it's hard to get there. But it's even harder to stay there.
52:05So when you get there, you just starting. I know they waiting on me to make a mistake. I already know that.
52:20so that's why I'm so careful about what I do what I put out there on social media
52:30how I am as a husband, a father now a grandfather so it's so important because your business, that success can go just like that just as fast as you got it it can go just that fast so make sure that you making all the right decisions and the right moves which is very important and so I always think back when we got the commanders man and Cookie and I we were on the plane I said baby I remember when we had the peanut butter but no jelly. I remember when we had the Kool-Aid but no sugar. See, I went back to how I grew up and I just sat there on the plane thanking God for putting me in this position.
53:33But stop, stop, stop. But also I know what to do with it. Uh-oh, uh-oh. see you got to know what to do with it when you get blessed and make sure you bless others that's why I've been blessed because I blessed others and that's that's what's important so yeah I'm feeling good and it's a great thing to be in the NFL we got to keep keep hopefully more minorities will keep being in the ownership role and I think what you're doing here today, there's some future owners. You're going to have a lot of billionaires out here because that's what it's all about. Multi, multi-millionaires.
54:29Now, put yourself there. every time I did something I put myself there and then I went after it alright write this in your phone right quick
54:46see long now the days of 5-10 years that's over with now everything you should go after should be 3 years okay In terms of, hey, I want to start that business or I want to accomplish this, give yourself three years. I want you to then go home, talk to your partner, wife, husband, whoever, and say, honey, give me three years. I went to Cookie and said, I need three years to be on the road. I got to build my business but it's our business can you handle the kids for three years without me being there a lot she said honey go do your thing and look what happened you see because if you get longer than three years that means you you haven't put 150 % into building this business but you got to have sign off with your partner because they have to understand that hey, date night, what it used to be might not be there.
56:06So when she or he buys into that, now you good.
56:12So that's very, very important. I do everything in three years. I told my wife, I'm going to have a plane in three years. Let me do all, save up the money. let me understand the plane industry. What happened? Three years, I got the plane. Boom. You know, you just keep going. So all the things I want to do, three years. I can't wait to see what happens to this in three years. Uh-uh, I can't hear you. Come on now. Come on.
56:53they are already billionaires. You know why? Because they're blessing you with knowledge. See, God gonna bless them, both of them. Oh, they on their way.
57:09Because they're blessing you with so much knowledge, so much access. What do black people need? Access.
57:23Man, I got to come back. You don't even have to pay me when I come back next time. You don't even have to pay me. I'm coming back.
57:45Oh, stop. Stay up. Stop. Stop. Stay up. Now. Oh, thank you. Love your back, too. Love your back, for real. I want you to know something and hear this. We were both taught, all three of us, was talking about this. The last generation, a couple generations back, all those successful black men and women took their knowledge to the grave with them. That hurt our community. See, I'm standing here in front of you because I want you to be successful. And always remember, it's enough room for everybody. We forget that. We forget that. Look what happened. Let me, now sit down. Look what happened. Now I got to give you this.
58:44Look, Junior Bridgman, before he passed away, basketball player, billionaire.
58:55LeBron, Michael Jordan. You see, it just keeps going. It's enough room for everybody. And when Michael and I see each other, we pat each other on the back, man. Can you believe it? Can I beat him? Nah, he got that one-on-one thing. See, I'm always going to be honest with myself. Only thing I beat Michael in is them no-look passes and leadership.
59:31Oh, oh. Talk about it. It ain't no question. Just like it ain't no question what he going to do to me, dunks and all that. But, you know, that's what makes him a bad boy and the best that's ever done it. Don't get it twisted. I love LeBron, but no. No. We got that documented. That's documented. Shadi, you heard that? Hold up. You know LeBron is not a good. I love my boy. I love him. But when Michael Jordan took off with that tongue out.
1:00:09Hold up. Hold up. Hold up. Listen, because a lot of you wasn't born then. 1991 against my Lakers. Right hand. We thought we had him. He looked as we went down. He switched it to the left. Hey, tongue went left.
1:00:33Spun it against the glass and good. There's nobody alive that's been able to do just that. That boy is too bad, I'm telling you right now. But LeBron is a bad boy too. He's a bad boy, but he's not Michael. Appreciate that, Magic.
1:00:57Look at that face right there. Oh, my God. Staying on that, I always wanted to ask you this question. As a basketball fan, that Barcelona experience, I mean, we watched documentaries and all that. What was it like being with the greatest players of all time, greatest team of all time? What's a story that maybe nobody knows? Like, what's a great memory from you on that dream team? Okay. Well, let me first put it in perspective first. See, I learned, I'm a visual learner, and also I learned what I read and so on and on. So we go to Spain. I'm jumping ahead as a reason for that. so we go to Spain and they're having this big reception and we're on this yacht the air condition go out in the yacht so they had us all go off the yacht and go back on the bus another yacht pulls up so we all get on the second yacht so we're talking to the guy I'm talking to the guy, excuse me and I said man, that's crazy a second yacht came up.
1:02:13Well, whose yacht that broke down? He said, the guy said, it's my yacht. I said, well, whose yacht is this one? He said, this one is mine too. I said, that let me know wealth, wealthy, rich, is a whole different thing. and I said wow I want to be like him. I tell him this story Mickey Harrison of the owner of the Miami Heat he changed my life because that let me know that I had a long way to go and I thank him for talking to me that whole time. So we're in Monaco and Prince Rainier hosted us in the big castle and we're up there. So we're in Texas. All the guys were over here talking. Prince Rainier and Commissioner Stern was over there.
1:03:21So I get up and I go over. I got to meet this dude who run all of Monaco. See, that's who I am. Hey, bro, y 'all cool, but this dude here. So I go over and introduce myself. He said, oh, Magic, I know who you are. I said, how do you run all of this? You know, drop some knowledge on me. Man, I stood over there for about 30 minutes talking to him about Monaco and on and on and on. You know what he did? He called his son and daughter over and introduced me to them. Said, as long as Magic is here, you hang out with Magic. so they took me to the nightclubs and on and on and on but guess what now his son the same one I was hanging out with is the Prince of Monaco now right I said see that's why I'm glad I ran over there and met the man but why am I saying this sometimes you gotta step out that group that you in uh oh uh oh uh oh you keep hanging around the same people, you're only going to get the same results.
1:04:37Uh-oh. Get out of your comfort zone. When you go to that function and there's somebody over there, go on over there. Hey, I'm so-and-so. Just want to say I admire you or how did you get to where you are? It takes two or three minutes. but sometimes we go, no, I don't want to bother them. I'm not like that. I'm going to go over there and get me that knowledge that I'm looking for and it has paid off for me. So that elevator speech is real. So when you got those three minutes riding up that elevator, take advantage of that. So the Dream Team was the greatest basketball I've ever been involved in.
1:05:30And to be the point guard on that team and represent the NBA and our country. But just to be able to hang out with Michael and play with him finally. Larry Bird and Charles Barkley. The slimmer one. The slimmer is Charles Barkley. Patrick Ewing. David Robinson. Scotty Pippen. Chris Mullen, Clyde Drexler I mean it was just amazing We just It's the greatest team ever assembled And so I'm excited to say I was on that team Yep Before we go You talked about the yachts You talked about your image on social media We saw you on the treadmill I mean we saw you on the treadmill We saw you with the basketball court on the yacht.
1:06:25It talks about earning your leisure, which is obviously our name and our brand. But being able to vacation and find balance and find peace with your family, talk about the importance of that and all this, man. Because it's chaos, but you find time. Well, I can't do this without that. You know, I love dating my wife, so when I go on those six weeks, we're able to date and... There's like two married people here. They clap. Like that section right there. Yeah, yeah, yeah, yeah, yeah. And so it's a lot of fun. And because, you know, when I'm grinding, I'm grinding. So I'm working. So this gives me a chance to be with my family.
1:07:09And then last but not least, when I was traveling, it's important, right? So you can see the world. And I love traveling. Cookie and I just love it. And so I remember when Denzel, see, Denzel introduced yachting to me. And I seen that I was able to open it up for a lot of other blacks to now go. And Cookie and I have been yachting now for 32 years. So it's a blessing to do it. But at the same time, this is what I want you to take from that. when I was in Monaco in 1992, we just talked about this, I saw the yachts down there, and I told myself, one day I'm going to be on one of them. See, it didn't happen right away because I didn't have enough money.
1:08:03But what did I do? Three years.
1:08:11In three years, I said, I'm going to be on that yacht, and what happened? In three years I was on that yacht. See, what'd you say? You've been yachting for three years or you will be yachting in three. Four in three years. See, that's it. We just, listen, we want to open it up for our people to know that traveling is wonderful. It's not about the yacht. Whatever you can do. I just saw Ludacris and Kevin Hart out there. That's great. Let's keep doing it. But the main thing is understand that you can do it one day if that's what you want to do. Now everybody stand up. No phone in your hand. I don't want nothing in your hand.
1:08:57First of all, let's give God some glory because we're here, right?
1:09:08I can't hear you. Come on now.
1:09:19Now, I've given you some nuggets. These two gentlemen, for the last three days, but also for the last years, have been giving you unbelievable nuggets on your business, how to take yourself to the next level. I can't hear you. Come on.
1:09:46God has placed two vessels in your life. Right here. Two kings. And you know what? It hasn't been about them. It's been about you. And...
1:10:08All right. So, let's start off with the... If somebody's going to be a millionaire in the next three years, clap two times.
1:10:21All right, stop.
1:10:26If you're going to be a multi-millionaire in the next three years, clap.
1:10:35Okay. Okay, I'm about to draw this one. I'm about to draw this one. I'm about to draw this one. billionaires let me hear it
1:10:53alright now just do me a favor I don't care who next to you cause it's gonna take a village to do this I want to grab people's hand right quick let's go right next to you bow your heads cause God gonna put that favor on you and it's gonna happen Oh, Heavenly Father, we say thank you, thank you, and thank you. Why are we saying thank you? Because you woke us up this morning. Thank you for these two incredible men who have decided to bless not only themselves and their own families, but all of us in this auditorium. You are using them so that they can bless others and they can be successful right along with all of these incredible people.
1:11:44Now I know that you have the power and the tools to make everybody in this room successful. And if they follow you and keep you on their hearts, they will definitely be successful. So touch everybody. bless everybody as they leave this incredible auditorium and this incredible convention that they can be multi-millionaires millionaires and billionaires in jesus name we pray amen god bless you thank you an illegal alien from guatemala charged with raping a child in massachusetts an ms13 gang member from el salvador accused of murdering a texas man A Venezuelan charged with filming and selling child pornography in Michigan.
1:12:34These are just some of the heinous migrant criminals caught because of President Donald J. Trump's leadership. I'm Kristi Noem, the United States Secretary of Homeland Security. Under President Trump, attempted illegal border crossings are at the lowest levels ever recorded. And over 100 ,000 illegal aliens have been arrested. If you are here illegally, you're next. You will be fined nearly$1 ,000 a day, imprisoned and deported. You will never return. But if you register using our CBP Home app and leave now, you could be allowed to return legally. Do what's right. Leave now. Under President Trump, America's laws, border, and families will be protected.
1:13:17Sponsored by the United States Department of Homeland Security. What if mind control is real? If you could control the behavior of anybody around you, what kind of life would you have? Can you hypnotically persuade someone to buy a car? When you look at your car, you're going to become overwhelmed with such good feelings. Can you hypnotize someone into sleeping with you? I gave her some suggestions to be sexually aroused. Can you get someone to join your cult? NLP was used on me to access my subconscious. Mind Games, a new podcast exploring NLP, a.k.a. neurolinguistic programming. Is it a self-help miracle, a shady hypnosis scam, or both?
1:13:53Listen to Mind Games on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.
1:14:23Just damn the f***ing swag. Listen to the Questlove Show on the iHeartRadio app, Apple Podcasts, or wherever you get your podcast. A new year doesn't ask us to become someone new. It invites us back home to ourselves. I'm Mike Della Rocha, host of Sacred Lessons, a space for men to pause, reflect, and heal. This year, we're talking honestly about mental health, relationships, and the patterns we're ready to release. If you're looking for clarity, connection, and healthier ways to show up in your life, Sacred Lessons is here for you. Listen to Sacred Lessons with Mike Delaroach on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.
1:15:04Hey, it's Joel. And Matt. From HowToMoney. If your New Year's resolution is to finally get your finances in shape, we've got your back. Prices, they're still high, and the economy is all over the place. But 2026 is the year for you to get intentional and make real progress. That's right. Each week we break down what's happening with your money, the most important issues to focus on, and the small moves that make a big difference. Kick off the year with confidence. Listen to How to Money on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. This is an iHeart Podcast. Guaranteed human.
From the publisher
Magic Johnson sits down with Earn Your Leisure for one of the most legendary conversations ever. In this powerful interview, Magic opens up about the highs and lows of his career as an athlete, entrepreneur, and billionaire investor.
From losing $1.5 billion by passing on Nike equity to building billion-dollar businesses with Starbucks, Magic breaks down the blueprint for scaling, identifying good investments, and why it’s not only about money—it’s about having a seat at the table. He shares the secrets behind his success, the failures that shaped him, and his philosophy on competition, family, and legacy.
Magic also reflects on his iconic partnerships, including buying into the Dodgers, owning the LA Sparks, and becoming part-owner of the Washington Commanders. He explains the importance of knowledge-sharing, the 3-year rule to success, and even delivers a moving prayer at Invest Fest. This conversation is motivation, mentorship, and history all in one.
2026 Tickets to Invest Fest (50% off!): https://investfest.com
#MagicJohnson #EarnYourLeisure #InvestFest #EYL #BillionaireMindset #Business #Entrepreneurship #WealthBuilding #MarketMondays
Our Sponsors:
* Check out PNC Bank: https://www.pnc.com
* Check out Square: https://square.com/go/eyl
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
See omnystudio.com/listener for privacy information.

