Mr. Tendernism Breaks Silence On Going Independent, No Equity & Fight For The “Tendernism” Trademark

16:39Mr. Tendernism:Yeah, there's been people coming around saying, man, you shoot the video. yeah we shoot the video can you shoot the video can you shoot the video say wow what's all they shooting these videos about you know I don't know about shooting camera then they come to find out hey this is the new TV I say well hey I might well get everybody else on it let's tenderize the world let's just tenderize the world and for real leave your teeth at home you don't need no teeth for the meat

17:10Walter Johnson:no teeth need no Oh, and no teeth for the meat. Crazy. Let's talk about Keith Lee, because I know that you met a lot of celebrities, but there was one turning point. Keith Lee, you know, he's very influential in full review. Full review. How did that change everything? How did Keith Lee's review change everything?

17:32Mr. Tendernism:Well, I'm going to tell you, because, you know, I'm going to spit it from the hip. I was at EDM. He's like a rapper. Yeah, the outlaws. That's right. That's right. now we just like I was next door there's a wall that vied us and we were shooting he has a restaurant no we were shooting a podcast okay okay okay alright and so Lee come by King to see me I didn't know he was gonna give me no money or nothing or even you know no offer but I look at it like this any person that come to see me there's no block you know I don't have a blocker Just come see me. So whoever working, wherever they work, you go, hey, hold on, Shaq, and let me go get Walt, bring him back.

18:18Mr. Tendernism:You know, he had to give me a quarter. It's just to put, you came to see me. That's always enough for me. That's just been a bonus. And so when he came, they couldn't give me the money. It's like, what? Was it$4 ,000? Yes, sir. Yes, sir. That's what they say it was. I didn't ever see the money. I talked to Mr. Lee since then. But I never discussed any money value. But, yeah, it was$4 ,000. So you didn't take the money? I never seen the money. Yeah, but if, hey, Lee, if you're out there, no, I'm just playing, man. You can reach me, 9-5-5-5-4-2-2. No, I'm just playing. You know, y 'all, you got to have a little fun.

19:03Mr. Tendernism:Hey, hey, man. But other than that, yeah, it made a turning point. and that turning point got me here see good lord don't make mistakes i didn't make that with 10 and i ain't making that on this move i don't cry about yesterday i just keep going forward you dig ain't no need to cry it ain't gonna help so get get it together and that's what i've been

19:29Walter Johnson:trying to do during this process obviously as social media is going crazy about it people are trying to figure out how to get to the restaurant. People are showing up at the restaurant. I'm sure that's bringing a lot of money for the restaurant. People are coming to see you. The idea of ownership comes into the conversation. Does he own the restaurant? At that point, I mean, I'm sure throughout the career, it's 50 years is a long time of being a pit master. Are you thinking, let me create my own restaurant? And did this intensify that thought? Or how did you do that?

19:56Mr. Tendernism:It definitely intensified the thought, you know, because, hey, look at here. I can go in the backyard right now and do this here. This ain't nothing I need. No practice, I don't know. Most, like, I need is the equipment and a few pieces of wood, like them trees outside. But I tend to ride home today, not tomorrow, right away.

20:17Walter Johnson:That's right. So when people found out that you were not the owner, it made a lot of news on social media, right? So I'm sure a lot of people started to reach out to you. So was that, like, the turning point in why you actually left the establishment?

20:32Mr. Tendernism:that was that and the person not giving me um the consideration due to it was two people and a few people now you know what i mean well you know that was kind of like bogus i thought see because if i want to talk to you i'm gonna go talk to you this man can't intercept me talking you don't speak for me so i can understand that so the the equity like ownership yeah you know i don't own that i know one thing only thing i own dirt up under my fingernail so now i might try to do something about that give me a mr tenderness and restaurant and then we'll see what we do that's the possibility but you know i got people reaching out at me you know i got some brand deals coming up so it's a good thing you said

21:27Walter Johnson:God don't make any mistakes. I'm wondering as you approach this conversation, because a lot of times we bring value to companies. We've seen this happen plenty of times in our community. And then we, we never asked for equity. The fact that you had the idea speaks a lot about your character and how you're thinking about your future. Were they receptive to it or were they were just like, that's not even a conversation worth having.

21:49Mr. Tendernism:It was getting not worth having because we had a point to where we are right now. So I had to, Like I say, y 'all, I ain't one of the bad folks because I don't have time to do that. Life too short. So what you do, you learn from that little small mistake. And you just move forward. If you keep moving forward, it's the old saying. I was driving years ago. But when I let that man named Jesus start driving, I sit in the back seat. Things got to straighten it out. I didn't have to worry about writing to no tree, no rocks or nothing. You know what I'm saying? So, yeah, I take this as a blessing, you know, and it's a blessing to be here with y 'all.

22:34Walter Johnson:It's a blessing to have you. It's a learning experience, even for owners, right? Because sometimes owners don't value the people that they have and they lose great, you know, people that's more than just an employee. If hypothetically ownership was given to you on a percentage, do you think that you would have stayed?

22:52Mr. Tendernism:there's a possibility what kind of percentage we talking about and what's in it but you know hey like i say no back stepping now i gotta keep put my shoes on one at a time you should do a close-up on the shoes hey wait a minute wait a man y 'all trying to get my shoes man you're doing one at a time man hey look at you hey but anyway Yeah. And you keep looking forward. Don't know. Never look back.

23:21Walter Johnson:Well, recently we saw you made move with the word tenderism. That's right. So explain that, because apparently there was another brother that trademarked the word tenderism and then he he gave it to you.

23:33Mr. Tendernism:Yes. The man is Kevin. Kevin Harris, attorney Kevin Harris. And so I met with him and he. We said, I'm going to give you the word. You can have it. File, do the paperwork. It was my word originally, though. See, in 24 of probably the 10th month, 24, I filed. Yeah. Something happened with the tenant. It wasn't me. And then, I guess, whatever happened. Yeah. I think data will show that, though. So people was hollering around. they tend to know you ain't you ain't know where tendonism come from yeah that's slow and easy so

24:17Walter Johnson:you had previously filed for it yes see like that that's part of the story the way the story was painted was almost like the former owners of the owners of the restaurant try to trademark it and then they held it but this is somebody completely separate from the situation that that's correct okay i got you so the legality part is something that you already is that something you knew from your experience being in the space saying like hey this is a word that i've created i've got to have ownership on it with the and this is important the intent to use because i think a lot of people miss that part they just think oh let me just trademark it but they don't understand how trademarks work are you intended to use it for media merchandising you know anything you added with the intent to use for just categories i had an intent to use for meat

25:00Mr. Tendernism:anything i cook i don't care it could have been some cake i was gonna tenderize the cake You know what I mean? But the whole point of it was you invent something and then people will steal it, as everyone knows.

25:15Walter Johnson:So so when did he reach out to you or how did how did that happen? How did that connection happen? Well, he says, look, I trade. I'm assuming the reason why he did it is because he saw it going viral and he wanted to just protect it. Is that why he did it? I don't know.

25:31Mr. Tendernism:my understanding from him was he was making sure didn't nobody else do it. So therefore, we'll have it. You know, then one day we'll meet and he'll be able to give it to me. That was what he told me. So... He reached out to you. He reached out to a team member. You know, I got a team. And yeah, we met. He did what he said he gonna do. And that's cool. Honorable. Yeah, because, you know, hey, I don't be wanting to go up against nobody, man. But I will if I have to.

26:09Walter Johnson:I mean, this has been a pretty whirlwind of the past 6 to 12 months for you. Having to build a team, having to have a publicist, doing all these things. I mean, did you see this in the future where you were headed? Obviously, being a pit master in food is the passion. And the business side is something that most people don't learn until they're in the space. How did you go about navigating that? Well, it was kind of like, hmm.

26:40Mr. Tendernism:And Dr. Joe reached out to me. And I went to talk to see a guy named Mr. Ronald Isley. And boy, look at him. Ever since he got that star on that avenue, he put a star on me. and I'm a ride with you. You know what I mean? Yes, sir. I'm a man. Look at here. I'm going to shout it out. That's what I'm talking about.

27:05Walter Johnson:I wanted to go to the Ryan Isley piece. I mean, I know you worked some events for him. How did that connection even come up though?

27:14Mr. Tendernism:Like I said, it was a guy, Dr. Joe White, and he helped me out. He hooked it up. I seen Ryan, his wife. Hey, they cool in the game. You know what I mean? So it's like, hey, well, we should have been together. You know what I mean? He do the singing and I do the tendinism. That's what we should have been doing. Matter of fact, I'm seeking he cut me a record. The boss. Boy, that'll be sure enough live there. Yeah, I might be able to cut a rug. That's the kind of stuff I like doing. You understand? Yeah, but that's how that came about. And since then, yeah, I had some brand offers. Like, you got to go to Atlanta when I leave here.

27:53Mr. Tendernism:I got some pop-ups I got to do. Then we go to Fresno, Atlanta. And I think it's about the next month sometime, be in Houston. And then I'm going to see Mr. Lee. He got an event coming up down that way. So everything come together like two butt cheeks. You know what I mean? That's what I'm talking about.

28:16Walter Johnson:So is your goal to have your own restaurant, or do you like just what you're doing now as far as pop-ups and catering events and brand deals? Like, what's your vision? Hey, look here. I want to, really, I want to do a lot of celebrities.

28:33Mr. Tendernism:I want to do a lot of senior citizens, you know, and people that don't, you know, have much. I want to give them some, too, because this meat ain't cheap. But then when everybody get a taste of it, they say, boy, look at here, look at here. Might have some little classes or something. just put me on one of them podcasts or something. It let me get out early in the morning. Y 'all have to watch a kind of late because it's like four o 'clock in the morning when you got to get up. And she, people don't want to get up like that. And she, no, I ain't getting no younger. And these halves ain't getting no darker.

29:10Mr. Tendernism:Matter of fact, they getting gray. You know what I mean? So my wife don't like me to be gone all day. So I got to. Yeah.

29:20Walter Johnson:How often do you get to stay in the kitchen or in the pit as much as you'd like to? Obviously, doing a lot of traveling, you're not being able to prepare the food at the same rate that you used to. How do you balance that? Do you miss it a little bit?

29:34Mr. Tendernism:Yeah, I miss cooking. You're going to always miss something you love. But you got to move on, too. I can train a person how to do that if they got some time. It ain't going to come out tender. There's no way it came from. You understand? there, it just take a little time. You got to have love though. You got that. You can't rush. First ingredient is love. The first ingredient is love. I love it.

30:02Walter Johnson:What have you learned from this whole situation as far as trademarks and ownership and marketing? What's some of the things that you've learned? I learned this right here.

30:16Mr. Tendernism:As we were saying, I'm true to the gang. game came back true to me i just try to do the best i can man keep pushing forward so and the thing about when you doing something and something happen most people will look at the bad i look at the positive this wouldn't happen it didn't happen it happened for a reason so what was the reason why that like seasoning you don't season fish with some beef seasoning you have beef seasoning for beef seasoning fish seasoning for fish so it must have been my time and look I got all the way to Harlem from a little city called Hemant can y 'all tell me what Hemant is I cannot.

31:16Mr. Tendernism:Me neither. Yeah. I ain't know about no him, man. You know what I mean? So, hey, I take my blessings all the time. And thank you again. Yes, sir.

31:31Walter Johnson:We talked about Ron Isley, obviously Keith Lee, Desi Banks, which was an incredible video that went viral. Is there somebody that's reached out that was surprised you or that you were taken back by that showed you

31:44Mr. Tendernism:support that was like wow no i i'll tell you really really who are ronald eyes that was the war hey man look to be around the gentleman say now that's all right right here i could have many steps from the ronald and his brothers so man look here that's beautiful then i just left miss shepherd show that's even more lovelier you know what i mean and it got me way down here in the And that's beautiful, too. Yeah, so, hey, and I got to get on the plane and go to Atlanta. Yeah, I see a guy out there. Shout out to Steve. Steve Barbecue. We coming. Boy, we finna set it off. Yeah, I just want to say that in my hands.

32:30Mr. Tendernism:Anyway. Yes, sir.

32:32Walter Johnson:Talk about, like, so many times people don't understand overnight success. They use the word overnight success. So it literally took you 50 years, right? 50 years of traveling to every state in the country and working at every type of restaurant to hit your moment where now you're becoming an online sensation and that fame. So I think that's a lesson in itself. Like, talk about like you just having the patience and just staying the course and just doing the work every single day for 50 years to get to a point now where people are really respecting you and having such high reverence for you.

33:11Mr. Tendernism:now that's the beautiful that's that's the that's the end game you know like in chess you got an opening game you got a middle game then you got the end game i'm at the end game so it's lovely it's lovely and i think i'm up this tad bit car got two pawns so if i can get this other pawn down

33:29Walter Johnson:there i might have something i look at checkmate you know you talked about the end game uh when i here mr tenderism i think something much bigger i think merchandising i think product because the one thing in business that you learn early is that if you don't replicate yourself how can you scale right there's only make so many interviews you can go to there's only so many people you can cook for is that something that's on the vision board now as you're looking at the success that you've had is it hey there's a cook or can we not where where we at what's what's on the vision board i guess

34:04Mr. Tendernism:They told me a loose lip of single shit. So I try to keep everything on. Not that I'm going to be quiet about it, because one day you might just see me in all the stores across the United States, but over there in the other country. You know, so, hey, in brand deals, I ain't talking about no little brand deal. I'm talking about that in-game brand deal. You know what I mean? So that's where I'm at with that. You know, I want to discuss things that, I mean, there it is. but if you take that word life and you take the l and e off of it you'll have if if you wake up in the moment so you can't say what's gonna happen because we don't know so i take this day it's a blessing i ain't gonna say i ain't looking forward to them days because the game ain't over yet

34:49Walter Johnson:that's right yeah they say the game be sold not told that's a fact well i definitely think for my two cents i mean the podcast would be great like you have a great personality and like you said just from a culinary standpoint but just motivation and daily affirmation and stuff like

35:06Mr. Tendernism:that like man come on with it man now you know you got you got to be motivated man that's a fact you got to be motivated and dedicated 100 yeah and i'm gonna stay motivated and dedicated 100 yeah i'm gonna keep it real too 110 i'm gonna keep it real there ain't gonna be no plan with is now.

35:26Walter Johnson:Yeah. And then also the brand deals is great, but like he said, I think you definitely could have your own line of Lori's seasonings and barbecue sauce and different things of that nature. Mr. Tender Nears. See, the Mr. Tender is an apron.

35:41Mr. Tendernism:You know one thing, man. I ain't gonna even tell you nothing, man. Hey, you been in my bags or something, man. What's going on? I had a gift. You know what I mean? Oh, man. And it got Mr. Tender Nears in the morning. Okay. But I ain't going to tell y 'all what I got to give from. Uh-huh. Y 'all want no Latin. But yeah, hey, man, I'd like to see that, though. Some seasonings, barbecue sauces, you know, baseball, calf, you know, even though I'm well, can't go. Why not have them? Mr. Tendonism can go.

36:13Walter Johnson:Why not? Huh? Why not? Why not? Why not? And the cooking class is a good idea, too, because there's a lot of people, younger people, it's a disconnect between generations. Yeah. So they don't understand that Southern barbecue tradition. They just getting fast food now. So they will. Oh, look, I got some plan, man.

36:35Mr. Tendernism:Y 'all waving, man. Y 'all ain't got to be bugged up. You know, a whole lot of stuff I ain't know nothing about. But how y 'all know about it?

36:43Walter Johnson:Just thinking from a business.

36:44Mr. Tendernism:Yeah, just thinking from an entrepreneur. What do you want to say? But anyway, yeah, that'll be beautiful. See, because I got kids, and I got grandkids, and they might have a kid, kid. You know, I'm talking about some grandkids, but I got kids. When I say grandkids, there's some more kids. There's some more kids. I like all of them, you know. One day to see, I know him. I'm a grandpa, 10 years. Yeah, see, that kind of stuff.

37:12Walter Johnson:Let the whole world know me. They're saying that now. Now, this is something that I need to know. Been married 14 years. I can make a few meals, right? You've been married a lot longer than I have. Who cooks in the house?

37:25Mr. Tendernism:Man, let me tell you something right now. My baby don't feel like cooking. They don't have to throw down like fat rat cheese packet. Well, boy, my baby throw down cooking, you understand. Everybody go through a few Bloomingdale's and things. They don't count places, but hey, you know, get hungry. It's time to eat. so hey she can get down too though that's the good part about it two chefs yeah boy I ain't got to be doing a whole lot you having that part I having this part and we get together at the table I be trying to eat up everything her part and my part most important ingredient is love that's it man that's it man that is boy I'm telling you and that's one thing if I could teach some of these kids out here in the world not just the world if they learn this trade this cooking thing there'd be some of the happiest people in the world because you can't think about all that that crazy stuff not cook you see because you don't burst something up the kitchen might be one of them so you gotta stay focused as long as they stay focused they come to my class i'm gonna get them Yeah.

38:43Mr. Tendernism:Yeah, that's right. I'm making candy balls, all kind of. See, there's a lot of stuff. Y 'all don't know what I'm making. Yeah, y 'all know about 10 years of all what it is. Are you all around cooking? Man, everything. Everything. I can't say what I was finished. I was shaking my wife, sitting out with that pig pussy. Paul Boy, you know what I'm talking about. You talking about it.

39:03Walter Johnson:Please. Oh, man. Whoa, whoa, whoa. So, I mean, you brought up a good point as far as the art of culinary, because it does teach you a lot of different things. It teaches you discipline. Yes, it does. It teaches you to follow authority because somebody has to teach you. So you got to listen to that. It teaches you patience. Like you bake it, like it's going to take a long time. So yeah, that's good for everybody to know. But like that, those disciplines, it's more than just tasting good. Like you're actually learning real life skills. That's right.

39:36Mr. Tendernism:That's right. You got to know, you know, You use a boning knife for a bone to get to be, you know, use a shelf knife to bone. You got to be doing that a long time to use that shelf knife for a boning. So it's your discipline come in. Like your fingers might have a little cut on it. You know what I mean? So how do you not cut your hand? Don't cut your finger off. See, you got to mess with slicers. So it's a dangerous field, but it don't have to be dangerous. You just got to pay attention to what you're doing. Stay focused. and if you really want to do it then y 'all probably need to try to come to Mr.

40:16Mr. Tendernism:Tendonism class Tendonism I say come to his class gonna be open real soon just on half a date yeah you been able to reach me all over the world uh huh and virtual, you got a virtual office for people that can't come tape it man look at him social media yeah then that's where I better be on the social media program called tendinism. I can see it. Yeah, I can teach you right. All the thing you got to do is make sure your parents send me a letter because you're messing with them knives at home. Yeah, yeah. So I want you cutting your hand. Gotta have a disclaimer. Gotta have a disclaimer.

40:55Walter Johnson:I mean, I wonder as you move around the country, right, I feel like the impact is felt, right? We've seen the viral sensation that has become what Mr. Tenderism is. Number one, are other chefs, pitmasters reaching out to you for advice and the other part of that is that you know, imitation is the greatest form of flattery. So are you seeing people trying to pop up in a way that you went viral and trying to replicate it?

41:23Mr. Tendernism:Yeah, man, I see. They be showing me my little grandkids be showing me. Look at your grandpa. They try to imitate you. So there's a guy walked in one day. He had a blue suit on. Heck blue. I said, what the other dude kind of little, he's going to put white paper over his mustache. Now, mind you, he came in with his kids and wife. So, oh, you trying to do me, huh? Yeah. I said, okay, that's pretty cool. Then everybody say, man, there's a whole lot of people out there that invitate you. So, yeah, look, they show me all these clips, people doing all kinds of stuff. But then they show me one guy just threw his glasses like that because of me tendinism, man.

42:04Mr. Tendernism:And so I said, oh, okay, yeah. I mean, hey, it is what it is. I don't have no age. They want to do it, do it. You know? But you know really what I really like? Give me some cartoon characters. Some kids about from 8 to 12. About the time they got 15. Ooh, and every shawl. Well, I'm talking about razor shawl. Yeah. So I got something for them. The glasses don't break. Hey, man, look out. What glasses? What kind of glasses are they? We should go. Hey, check this out. them is really i can see i told you i gotta keep it real reading glass hey there's another man look

42:41Walter Johnson:uh yeah this is mine we just unsolved this yeah yeah yeah yeah that's the throwing bears that's the throwing bit man look oh they both throwing bears uh these are though yo ray j could have

42:53Mr. Tendernism:learned something rachel in my class and i'll do time that's him yeah that's his so those are the

43:01Walter Johnson:real indestructible glasses. You know Ray J?

43:08Mr. Tendernism:I'm trying to find Ray J. He needs those. Oh yeah, they still work. Yeah, we can still see it. Y 'all contact Ray J? Yeah. I sure need some tendinism glasses. Yeah. I don't know where. We got some. Boy, that's what I'm talking about. That makes us interesting, man.

43:29Walter Johnson:Now y 'all talk my language, man. I'm trying to call him right now. I ain't call him in three years, but we're going to try to make it. Let's see if we can make some magic happen.

43:37Mr. Tendernism:Yeah, because, boy, look, imagine, man, they're saying tenderness. Tenderness. Wood frame.

43:46Walter Johnson:I got a big idea. What's that? Well, you know that AI is a real thing. Meta has the glasses. We might know some people over there. That might mean maybe you need to talk to. man oh wait a minute y 'all about me yeah i mean hey man okay we can watch you actually as you're making it because you have the glasses on man see that see that that's cold i mean where y 'all

44:15Mr. Tendernism:when we going over there i'm gonna have to we gotta catch that brain like boy that's on we're

44:21Walter Johnson:gonna make some clothes we go i'm gonna make i'm gonna make the goal yeah i can walk a couple of

44:24Mr. Tendernism:blocks right now, man, and we can get on over there. Matter of fact, oh, we can get there. All right, man, he'll got a call. Yeah, I know y 'all got him. It's just too big. New York.

44:35Walter Johnson:You ain't want to call him New York. Yeah, yeah, yeah. Let me ask you this. Let's have this conversation as far as, like, I've been wanting to have this conversation forever as far as, um, we're going to, let's shake the internet up. You've been all over the map, all every state. You cooked in every state. You tasted food in every state. What's the top five food cities in America.

44:58Mr. Tendernism:The top five food cities in America. And why? And why? You got Cajun down there in New Orleans. They got a twist that'll knock your feet off. You know what I'm saying? I mean, it's cold blood. Kansas City got a sauce. You know, people don't understand it, though, but they do. Mississippi got some of the best, boy, I can't even tell you, flavors. I don't know what it was. It might have been in the Delta. You ever been to Why Not Mississippi? No. Okay, I was down by them parts, you know. But anyway, so now don't get me wrong, Chicago got some food. Mm-hmm. Yeah. And Texas. The whole state. Man, look, I didn't just say the whole state, but you go between, I'll say, Houston, Dallas.

45:48Walter Johnson:Oh, they got some nice food out there. So you got Mississippi, you got Louisiana, New Orleans, you got Chicago, you got Texas, and what was the fifth one? Well, he said Houston inside of there. You got one more.

46:02Mr. Tendernism:I got another state.

46:03Walter Johnson:Yeah.

46:04Mr. Tendernism:You should have gone over there and checked out Alabama. So all southern states. I mean, hey, man, they put it together like a swell piece of leather. Boy, look, you just got to combine it. I'm talking about they be cooking. They make mashed potatoes taste good. You know what I'm saying? Yeah. You can't do too much raw mashed potatoes, but they put a twist on them mashed potatoes. Boy, look here. You don't even know you ain't got no meat on your plate. Then that's pretty good. That's silent.

46:28Walter Johnson:That's all barbecue? That's all food? No, I'm talking about food across the board. Food across the board. Yeah. Okay. So we ain't make the list.

46:37Mr. Tendernism:No New York. Hey, man, look here. New York got their own thing out here, man. But you was talking about, you used to ask me for five. You would say six, Sid. You did what I'm saying? I did the five. I'm just telling y 'all what you got to do is go there and check it out. Hey, look, you ain't got to believe me. What's the number one? The number one steak, tendonism. Tendonism is the number one steak. That's not correct. It's not no competition. It's just tendonism. Number one. That's it. So, now, that's how that question gets answered.

47:12Walter Johnson:So, barbecue is a specialty. Do you ever explore in other cuisines? I'm West Indian, so obviously I'm asking because when you said oxtails, I'm thinking that might be crazy. Dirt chicken. Do you just stick to the barbecue?

47:28Mr. Tendernism:No, I cook all kind of meals all the way around the board. Yeah, I make oxtail omelets. I can make a pork chop omelet. Oxtail omelets? Yeah. Man, you ain't the other one of them. No. See? Then you ask me about New York. Well, can we go all that? You got it? Yeah, I got you. Something you got to do, man, get them ourselves, man. We all make it happen. Kids, y 'all be ourselves every morning. Yes, sir. Boy, put the bacon down. You'll put the bacon down.

48:04Walter Johnson:That is a message that we will sponsor. Put the bacon down. How does it feel to have social media? Like so many people love you. like unk that's you become like that word has been used to describe you from millions of people all over social media that never met you like anytime you post it's so much support that you get um how does it feel i'm sure when you walk the street people ask you for pictures like how

48:29Mr. Tendernism:does that feel man i feel i just i ain't gonna it feel pretty good i ain't gonna lie but i feel the same way i gave them a picture 20 years ago you did what i'm saying i shook their hand we could have had some fun then. You did? But, you know, things happen. And hey, I don't mind being their uncle if they want to listen to me. Boy, you got to stop that nonsense and let's get it on then. You know what I mean? Can you imagine me having a restaurant and all their employees? Boy, that would be lovely, huh? Yeah. All my nephews and nieces, everywhere, aunties, grandma, boy, we all got a restaurant.

49:05Walter Johnson:I see it. I see it becoming a staple because people love you. They love the story. The food is important. That's why I think the ron eisey piece was as as important because Yes, it's cool to meet somebody that you know, you grew up listening to what it does is it invites other people to say Look i've had him for a private event. You also should have him for a private event to help business I think that was part of the uproar was like wait How do we help him? And I think that's the story that we should really highlight We saw a story and we didn't run from it. We said how do we help? did you get emotional about the outpouring support from the community or was it like man

49:44Mr. Tendernism:look at god man look at god but you know i got feelings too so i say wow that's cool in a game wow i can help a lot of people and the cool part about it my lady preach I feed folk so people do understand a little bit about the body Jesus say feed them first then I'm gonna give them the word cause if you on an empty stomach you ain't listen to nobody you won't listen to Jesus you ain't listen to nobody you try and get your stomach from your back yeah and if you got some kind of life and them two things go together him up there and food that brings love and at the end of that love tendinism

50:43Walter Johnson:all right my brother well before we leave before we leave i gotta ask you about this this yeah your style right like is that that's part of your marketing like you got the suit you got the glasses you got the orioe shoes on like when you wake up in the morning are you are you purposely are you intentional about putting putting the lookout for the world to see is that part of it

51:06Mr. Tendernism:yeah man i've been putting this lookout man i ain't gonna tell y 'all i am i've been putting this look out a long time i ain't gonna walk i mean we grew up like this i had a few brothers yeah man shoes put a crease in your pants boy uh yeah um you're going outside when you're going outside looking like so you know we come suited and booted you know what i'm saying and i just like the style now you know people don't how you dressed up dressed good no i ain't clean right now but i can get i can clean the border hell that's every day just every day this is an everyday They thought it would be my, I like shoes.

51:47Mr. Tendernism:I mean, tennis shoes are pretty good, too, at$15 ,000,$20 ,000 a pound. But I can't even wear no tennis shoes all the time. That's just ain't my style. I can't get loose with the, you know, I ain't on a basketball court or nothing. You know what I'm saying? So, hey, that's it. Now, I dress like this all the time. I've been doing this for a minute. Let me see. A long minute. Yeah, a long. Yeah, Tweez was in. Tweeds wouldn't end you know what I mean? We always had pinstripes. You know what I'm saying? Yeah Yeah, double breasts and things like that Yeah, polka dot pockets where's yeah, man? I'll see you over there man.

52:25Mr. Tendernism:Look here I just try to do the best camera cuz I'll be like having fun all time. Yeah

52:31Walter Johnson:And where'd you get the slang like where you get the language from that was that's just that just comes that you grew up

52:35Mr. Tendernism:grew up like I've been talking this way all years I've been living I don't even know a language man it ain't no language same language you knew in school too you got the same language see people try to hide and fake it I can't do that I just talk the way I talk I try to let people understand that some of the words might be cut a little short you understand what I'm talking about when you break it down they understand yeah they do hey come on man and then you know I am from the African American family there's no doubt about it so I'll get it twisted yeah sure so let's tell it like it is I just try to do the best it don't make no difference what side of the block you came up on over here or over there if we come together like two butt cheeks boy I can make it happen that's what I'm talking about that's all you gotta do yeah man that's tendinism type talk you know what I'm saying yep I love it well thank you my brother it's been a pleasure it's been a pleasure man coming down here kicking with y 'all man yeah yeah man y 'all got that dude what you call his name was made up you know the guy you

53:44Walter Johnson:know make these things right here oh matter matter yeah yeah we gonna make that call i'm gonna make

53:48Mr. Tendernism:that call bigger yeah yeah man the number is nine five five two two two you can touch tendonism at your room no no y 'all just having fun i appreciate you joining us how can people follow you thank Mr. Tendonism. Official Mr. Tendonism. Just look it up on social media. Official Mr. Tendonism. And you'll see another name called Walt Johnson. Stop all of that pain. I'm going to have glasses for you. I know some people that know some people that say might be able to get these glasses. Yeah, you can be able to watch. What kind of glasses for you? You can see all outside. Take pictures and things. You know what I mean?

54:29Mr. Tendernism:Okay. There we go.

54:32Walter Johnson:All right. Well, there you have it, ladies and gentlemen. Make sure y 'all follow and stay tuned because I'm sure you're going to have a lot of announcements coming soon. Pretty soon. Make sure y 'all follow. Make sure y 'all support. And once again, thank you, my brother. Appreciate it. Yeah. Cool in the gang. I say cool in the gang.

54:50Mr. Tendernism:Appreciate being here. Okay. Right. Y 'all keep holding it down, man. Yes, sir. Yeah.

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