SECRETS to Rockefeller's trust. How to create GENERATIONAL WEALTH!

26 Dec 2025 · 14 min

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Earn Your Leisure Podcast: Episode Summary

Episode Title

SECRETS to Rockefeller's Trust. How to Create GENERATIONAL WEALTH!

Episode Description In this episode, Storm Leroy discusses the importance of creating generational wealth through trusts. He highlights the principles behind the Rockefeller trust and how to structure one for lasting financial impact.

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Key Concepts and Discussions

Understanding Trusts

  • Definition and Purpose: A trust is a legal arrangement that allows a person (the trustee) to hold assets on behalf of another (the beneficiary).
  • Generational Wealth: The aim of a trust is to create wealth that can be passed down through generations, ensuring financial stability for descendants.

Rockefeller’s Trust Model

  • Historical Insight: Storm Leroy references the Rockefeller trust established in 1934 as a model for creating generational wealth.
  • Key Strategies:
  • Portioning out assets to descendants to foster financial responsibility.
  • Compounding interest on funds held in trust until beneficiaries reach maturity (e.g., age 21).
  • Creating multiple trusts for different generations to maximize wealth distribution.

Structuring Your Own Trust

  • Personal Implementation:
  • Storm Leroy shares his personal experience in establishing a trust with a focus on his grandchildren.
  • Assets from short-term properties are liquidated and placed into a brokerage account managed by the trust.

Life Insurance as a Wealth Tool

  • Wealth Creation through Insurance:
  • Life insurance policies can serve as significant financial instruments for wealth transfer.
  • Discussion on the importance of having adequate life insurance to cover debts (e.g., mortgages) and provide for heirs.

Importance of Family Engagement

  • Family Communication: Stressing the need for open discussions with family about trust structures, roles of trustees, and the legacy being built.
  • Education and Understanding: Ensuring family members understand the purpose of the trust and their responsibilities.

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Key Takeaways

  • Compound Interest Impact: Demonstrated through a hypothetical scenario:
  • Investing $1 million for grandchildren could grow to over $3.8 million by age 21 due to compound interest.
  • Setting Up a Trust:
  • Starting with a revocable trust until assets are established; transitioning to an irrevocable trust for long-term benefits.
  • Regular updates and communication with legal advisors are crucial as assets change.
  • Generational Planning: It's important to consider the aspirations of descendants and avoid projecting parental desires onto them, ensuring they have options beyond just real estate management.
  • Creating Your Own Bank: Using life insurance policies and trust funds, family members can start businesses and manage finances effectively without external borrowing.

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Final Thoughts This episode emphasizes the significance of planning for generational wealth through strategic financial instruments like trusts and life insurance. By understanding and implementing these strategies, individuals can create a lasting financial legacy for future generations. The discussion encourages proactive engagement with family about wealth management, ensuring that the intentions behind these financial structures are understood and appreciated.

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0:00This is an iHeart Podcast. Guaranteed Human.

0:32I gave her some suggestions to be sexually aroused. Can you get someone to join your cult? NLP was used on me to access my subconscious. Mind Games, a new podcast exploring NLP, a.k.a. neurolinguistic programming. Is it a self-help miracle, a shady hypnosis scam, or both? Listen to Mind Games on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. This season on Dear Chelsea with me, Chelsea Handler, we've got some incredible guests like Kumail Nanjiani. Let's start with your cat. How is she? She is not with us anymore. Okay, great, great, great way to start. Maybe you will cry.

1:13Ross Matthews. You know what kids always say to me? Are you a boy or a girl? Oh my God. All the time. That's so funny. I know. So I try to butch it up for kids so they're not confused. Yeah, but you're butching it up. It's basically like Dora's Day. No, I turn into Bea Arthur. Listen to these episodes of Dear Chelsea on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.

1:58I just, damn, that f***er got swag. Listen to the Questlove show on the iHeartRadio app, Apple Podcasts, or wherever you get your podcast. A new year doesn't ask us to become someone new. It invites us back home to ourselves. I'm Mike Della Rocha, host of Sacred Lessons, a space for men to pause, reflect, and heal. This year, we're talking honestly about mental health, relationships, and the patterns we're ready to release. If you're looking for clarity, connection, and healthier ways to show up in your life, Sacred Lessons is here for you. Listen to Sacred Lessons with Mike Delaroach on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.

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3:23Yeah, in 2019, my life changed. buying real estate, doing all these great things. I understood the value of having real estate and wanting to hand it over to my legacy to create a legacy with that. But once I actually went to create a living trust and I saw what it can do, that's when I knew I had a bigger narrative I needed to share with the people. So my thing was, I looked at who created a living trust to hand it down through the legacy. And I said, it's Rockefeller. So I went on to read the Rockefeller trust from 1934 and also there's a book called what we're Rockefeller do So I stayed up reading all these things about how he would take this put it in an account and only give a portion To the legacy and then have his children create a trust and not that money compound interest He wouldn't give it to him until they turn a certain age and I'm like I could do that We can do that the information was right there.

4:17So I sat down with my trust attorney I said I want to do that like well you want to do it, but I want to do that It can be done. So we structured it, worked it out where if not, if, but unfortunately we all pass away. When I pass away, a percentage of my properties would be sold. Not the ones that I hold long-term. Like I have properties I do keep. My short-term properties, those would be sold. That money would now go into a brokerage account. That brokerage account would be in the name of the trust. That money for that specific account would be for my grandchildren starting off not my immediate family my immediate family would get my life insurance policies which millions of dollars policies and the main properties that I hold so they're took and care of but we need to start thinking about the grandkids the great-grandkids those generations how do you start their growth you start their growth by putting that money in a brokerage account and they don't get that money until they turn 21 years old so let's use the example of a million dollars I put a million dollars in a brokerage account for my grandkids.

5:20They don't get that till they turn 21 gaining 6 % interest. 6 % interest, they said as 21. So that money turns us to about$3.8 million for my grandkids. My grandkids, they wouldn't get it all. They would get half by 1.6. So I leave 1.6 in there for my great grandchildren for 21 years. That now turns into about three, four, five, six, that turns into about$6.7 million for my great grandchildren. They don't get it all, they get half. So now it's about 1.1, no, about 2.3, 2.3 stays in for my great, great grandchildren. So they get about$8.1 million. You see how that happens? That's compound interest over 21 years.

6:05So we have to look at that number, but what makes the trigger and the explosion even bigger is the fact that what Rockefeller did is that was just his trust. What he did was now each child opened up a trust. So now his children had a trust. So he would pay his grandchildren and his children would pay them. That's twice. So now his grandchildren, then his grandchildren have a trust. So his great grandchildren would get paid three times. So now if we look at Rockefeller trust paid out now, 11 generations and counting continuously. And what he also did was have a life insurance policy on every person in the trust creating his own bank.

6:44And now what does that do? This is my structure also. Any one of my children or grandchildren who want to start a business, what do they do? Talk to the trustees. And now you borrow money. We become our own bank. So when someone dies, that money goes into the trust. When you get the policy, you pay it outright. So now that money is available in the trust. So now also what I did was I retweaked my trust last year and it was 21 that I wouldn't give them money. I changed it. I changed the way to get money at 18 and they can have a business started at 11. You know why? Because now with technology, kids are now figuring out new ways to start a business.

7:20So I want them to be able to present a business proposal to the trustees so they could borrow money. These are the things where we don't look at them. When people say, I don't have the money to do this, you know what I tell them? Yes, you do. The air you breathe is money. A life insurance policy. Soon as you die, you worth money. There are generations and there are groups of people. When people die, their objective is to make sure they have a policy on their grandmother, policy on their father to do exactly what we're talking about. But we look at it as taboo. When it can't be taboo, it shouldn't be taboo.

7:52The main thing about it is you're thinking about the legacy. And when I tell people, when I speak to you, I'm not speaking to you. I'm speaking to your legacy. You're just a vessel for me to get the message to you so you can hear the message and see it. and it reverberates in your brain. And as it's doing this, you literally are talking to your legacy while I'm speaking going, I got you. Don't worry. Run a business and not thinking about podcasting? Think again. More Americans listen to podcasts than ad-supported streaming music from Spotify and Pandora. And as the number one podcaster, iHeart's twice as large as the next two combined.

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8:58I gave her some suggestions to be sexually aroused. Can you get someone to join your cult? NLP was used on me to access my subconscious. NLP, aka Neuro Linguistic Programming, is a blend of hypnosis, linguistics, and psychology. Fans say it's like finally getting a user manual for your brain. It's about engineering consciousness. Mind Games is the story of NLP, its crazy cast of disciples, and the fake doctor who invented it at a New Age commune and sold it to guys in suits. He stood trial for murder and got acquitted. The biggest mind game of all? NLP might actually work. This is wild. Listen to Mind Games on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.

9:45New year, new goals, and in this economy, a better money plan is more necessary than ever. I am Matt. And I'm Joel. We are from the How to Money podcast, and every week we help you to spend smarter, save more, and make sense of what's going on out there. If you want 2026 to be the year you finally feel in control of your money, we're here to give you the tools and advice to help you make it happen. Listen to How to Money on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. This season on Dear Chelsea with me, Chelsea Handler, we've got some incredible guests like Kumail Nanjiani.

10:19Let's start with your cat. How is she? She is not with us. Okay, great, great, great way to start. So this is a great beginning and hopefully you'll be able to, I don't know, maybe you will cry. Amanda Seyfried. Life is so short. If you feel something like that, you have that fire in you for this experience. It's not for a guy. It's for the experience of being in love and like it's bigger than a guy. Elizabeth Olsen. I love swimming naked so much. And I know you love taking pictures of yourself naked. I love to be naked. I just want to be in my brown underwear all the time. Ross Matthews. You know what kids always say to me?

10:56Are you a boy or a girl? Oh my God. All the time. That's so funny. I know. So I'm always like, hi. I try to butch it up for kids, you know, so they're not confused. Yeah, but you're butching it up is basically like Dora's Day. No, I turn into Bea Arthur. Listen to these episodes of Dear Chelsea on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Hey, what's up, y 'all? This is Questlove. Recently, I had the opportunity to sit down with A$AP Rocky ahead of his album release. Don't be dumb. He reflects on his journey from his Harlem roots to global icon status, discovering the hip-hop origin of his name.

11:32The ledge was on the TV. Rakim had the bucket hat Kangol during the last time. And Pops was like, that's Rakim. That's who you named after. I just was like, damn, that was a guy swag. Rocky offers a window into not only a boundary-breaking artist, but as a man committed to fusing creative ideas, community, and remaining unapologetically himself. Have you ever gotten roasted for any of your outfits? For sure. Some people don't be getting the vision. Look, they can roast me, they can cook me, they can deep fry me, they can saute, whatever they want. It's nobody who can f*** with my fashion sense and my taste is impeccable.

12:10I'm just like, I impress myself a lot. It's an amazing conversation. One you definitely don't want to miss. So listen to the Questlove show on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.

12:27Storm told me how to do it now. I'm going to give me a life insurance policy. When people have a life insurance policy, let's say roughly$4 million, you have half a million dollars left on your home mortgage, and you say to yourself, I'm leaving my family a million dollars. Actually, you're not. Because when you die, that policy has to pay half a million to the mortgage so they can stay in the house. You're only leaving them half a million dollars. We don't think about that mortgage behind us. So this is why I say get yourself a whole life. Excuse me. Get yourself a term That's for a half a million or a million dollars just to cover the house So your real policy doesn't get broken up and now you have that term pay off the mortgage any money left Put it in a brokerage account and now you start the system So let's stay on this conversation about the trust for a minute So it's irrevocable life insurance trust or a revocable like start off as a revocable provokable because you want to be able to sell the property and you can change it yes 100 so you can all right so all right so who set this up for you your attorney yeah my estate plan you told them or they educate you educated them or they educated you obviously they're already educated because they're an attorney but it sounds like you kind of already had some idea of what you wanted to do because you did some reading before that yeah so what was the process you kind of said this is what i want to do and then they kind of added to it or they said this is what you should do um i came to them with my plan and my structure first and and I really wasn't taking no for an answer because I know it could be done and there are some people that like there are mechanics who cars are broke like they just don't know fully how to do certain things so you really have to find the right person that does these things and I would always say speak to someone who has a trust speak to someone who you know they can refer you to someone but that takes time but they would give me little tidbits of, well, we can do this.

14:14Or they have a network of people and a law firm and they reach out to them. Like my first trust cost me about$12 ,000. My newest one cost me roughly almost 20 ,000 because I have a lot of things to fund it with. But a starting out trust probably run you anywhere from three to$6 ,000, but you have to look at the big picture. But I started out having a plan and I really, really was adamant about getting this structure done. That was it for me. You have a will too? Yeah, with the trust, there's a thing called a pour over will that's attached to the trust. For all the items that you don't put into the trust, it automatically pulls over and fall into the will, like jewelry, like things that are heirlooms.

14:55It'll automatically go in that will. Yeah, I'm sitting there thinking, obviously, you're educated. How often are you meeting with your trust attorney? Because I was having a conversation with a young lady the other day, and she's finding it hard to have her parents, you know, even buy into the idea of a trust. so how often did you meet with family if you did at all and how often did you meet with the trust attorney is that like a once a year thing or is it every six months because i'm sure you're acquiring properties and other assets throughout the year like how often is that happening uh in the beginning when i started we had to have a conversation literally it was about almost every other week sometimes every week to uh plan us out with insurance and all that stuff very complicated But once it was set, the updating of the trust is every three years.

15:39Right. But if there's something of urgency that I need to update, because here's the thing. And I want to throw this part also. I'm going to drop it. Y 'all pick this up. When you're buying things in your holding company, your holding LLC should be in the name of your trust. So if something happens to you, the properties automatically fall into the trust. Automatically fall in there. So you don't have to fund the trust because the trust own the LLC. So if let me give a quick example, you know how you put your name on every single LLC, you open up LLC, you put your name on it. You open up your LLC, you put your name on it.

16:16But if you was to have the property 123 Smith Street in its own LLC, the name on that LLC would not be you. It would be your trust. So if something ever happens, it automatically goes to the trust because you signed the trust over as the owner. Does that make sense? Automatically. So with Trinkle Effect. So with that being said, excuse me. So with that being said, you wouldn't have to fund one at a time. You could just have that trust on it. All these LLCs, buy straight in from your holding. But also, let me not glaze over something you said. it's so important to have the conversation with your family and sit them down and explain because my thing was after everything's said and done my lawyer we would have the conversation with each one of them here's who's getting this who's the trust there's the trustee this is what's going to happen this is what it's supposed to be I want you to do this and it's a thing I call a letter of trust handwritten I want this copy of this letter in my hand written form and my signature to be copied for every generation, every trustee so they could look and go, he thought about me.

17:26I want them to see what I meant and why I did this because that's powerful and they will get it and go, man, my great-great-grandfather thought about me. So that letter, you don't have to, but the thing is always impact. So you need to have that discussion with your kids, your grandkids. there's only so far trust can go it only could go to the last person alive in your generation up to a certain age so like if i have my my grandchildren my last one or my he would have to now take the trust format and restart it again and follow the same thing trust can't live on in infamy so you've created the generational wealth and the other part was just the sustainable wealth yep like that's the key right because it could get mixed up from generation generation yeah but what you're doing is pretty much putting up the barriers like, no, we're going to sustain this forever.

18:20Forever. The biggest, biggest mistake that a lot of people make, unfortunately, when we have real estate is thinking that our children want to be landlords. We can't, we can't assume that they want to be landlords. I had a friend of mine who I knew through someone else. He died, didn't have a trust, left the properties to his, to his kids in a will, they sold them because they didn't want nothing to do with real estate. That's that destroyed me because I knew what his objective was. So we need to put things in place to go, okay, if you don't want to be a landlord, this is what we're going to do.

18:53I'm going to have a company do this or we're going to sell it, put the properties in the brokerage account where it's gaining compound interest to do something. So that's the key. We need to stop, you know, really projecting our wants and needs on children and grandkids when they're like, yeah, I got my own plan. That's good. That's good.

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21:09Can you hypnotize someone into sleeping with you? I gave her some suggestions to be sexually aroused. Can you get someone to join your cult? NLP was used on me to access my subconscious. Mind Games, a new podcast exploring NLP, a.k.a. neurolinguistic programming. Is it a self-help miracle, a shady hypnosis scam, or both? Listen to Mind Games on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.

21:55join on. My pops is like, that's Rakim. That's who you named after. I just, damn, that f***er got swag. Listen to the Questlove show on the iHeartRadio app, Apple Podcasts, or wherever you get your podcast. This season on Dear Chelsea with me, Chelsea Handler, we've got some incredible guests like Kumail Nanjiani. Let's start with your cat. How is she? She is not with us anymore. She... Okay, great, great, great way to start. Maybe you will cry. Ross Matthews. You know what kids always say to me? Are you a boy or a girl? Oh my God. All the time. That's so funny. I know. So I try to butch it up for kids so they're not confused.

22:34Yeah, but you're butching it up. It's basically like Doris Day. No, I turn into Bea Arthur. Listen to these episodes of Dear Chelsea on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. A new year doesn't ask us to become someone new. It invites us back home to ourselves. I'm Mike De La Rocha, host of Sacred Lessons, a space for men to pause, reflect, and heal. This year, we're talking honestly about mental health, relationships, and the patterns we're ready to release. If you're looking for clarity, connection, and healthier ways to show up in your life, Sacred Lessons is here for you.

23:10Listen to Sacred Lessons with Mike De La Rocha on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Hey, it's Joel. And Matt. From HowToMoney. if your New Year's resolution is to finally get your finances in shape. We've got your back. Prices, they're still high, and the economy is all over the place. But 2026 is the year for you to get intentional and make real progress. That's right. Each week, we break down what's happening with your money, the most important issues to focus on, and the small moves that make a big difference. Kick off the year with confidence. Listen to How to Money on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.

23:48This is an iHeart Podcast. Guaranteed Human.

From the publisher

In this clip Storm Leroy talks about the keys to build generational wealth through opening up a trust. #trust #generationalwealth #lifeinsurance

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