SERENA WILLIAMS: THE MINDSET THAT MADE HER THE GOAT BILLION-DOLLAR INVESTMENTS, NIKE & HER COMEBACK

24:34Serena Williams:I said, this is the future. Oh my God. This is like, this is amazing. I get it. I totally get what they're trying to do. I want to do it. But I was in the middle of playing a tournament at the time. It was like right up at Grand Slam season. And I was in Rome playing there. Then I went straight to French Open. And then I remember thinking, okay, I'm going to call back. I'm going to figure this out. Like, I really want to do this deal. And I think I may have won the French Open that year. So I never had a chance. And I got really sick. And then it was Wimbledon right after. It was just a lot of things happening.

25:12Serena Williams:Eventually the deal left and I forgot about it. Things happened and then it came back and it was just too far. Looking back, it wasn't too far, but it was still too far gone. And I was like, okay, the lesson there is that I need a team. And that's when I got a team. I was still doing, this is when I was only doing personal investments, but that's when I got a team. I was like, I'm not in delegation is so important because I used to think I could do everything myself, and I still do, but I've learned that more and more as day goes by, I learned that I really need people that can help me vet, take care, take the phone calls, take the time to do things that I simply don't have time to do, and that company was Uber, but I love that I recognized the company.

25:56Uber? Uber. Oh, wow. May have heard of it.

25:59Serena Williams:But I love that I recognized greatness, and I really understood what they were trying to do, so it would have been 17, but I took solace in the fact that A, I recognized it A, I really wanted to do it or B, I really wanted to do it but I just, I needed a team I was doing it all by myself but then I was able to get a lot more because I did develop that team and I did get someone else that was able to help me take care of all the nuances behind the scenes I just want to follow up on that because that's important for people to understand capacity overload is something that we all deal with it's happened to me before where it's like you pride yourself when you forget something or when you realize that you didn't call a person back.

26:37There's always that one aha moment where it's like, I don't have the capacity to do this anymore without somebody helping me. And that's extremely important for people to understand. You're only going to go as far as the people that you hire, you work with, you have in your circle. So whether that's an assistant, whether that's a partner, if you don't have enough money, you got to partner with somebody, give them equity. But really talk about the value from sports world to business world of having strong, qualified people that you can rely on that can help you go further as opposed to doing everything yourself.

27:11Yeah.

27:12Serena Williams:It's so important. And a lot of the things I talk about now, it really involves around team. Team can make or break you, but you need someone. That's why I said delegate. Like, it's great if you want to, you're starting something, you want to put everything on your shoulders. It's okay to delegate because that load gets heavy. It gets heavy to a point where you might forget things or you might not be able to do as much. You might not be as good as you actually can be without someone, you know, helping you along. Um, and I learned that and I felt like it was a hard lesson to learn, but I was, I was okay.

27:49Serena Williams:You know, I also tried not to live too much in the past, and just try to keep moving forward. You play in a sport, obviously, if you're not playing doubles, most of the times you're by yourself, so it can feel very isolating. When you're doing it in a solo career, it's great because everything falls on you and all the successes happen because of you. I wonder, in the world of business, did you have to learn leadership? And what was that process like of delegating to people now when you know that the results are not solely dependent on your business acumen. It's kind of that team that you talked about building.

28:29Serena Williams:Yeah, I had to learn leadership, but I was fortunate enough to learn leadership in tennis. Tennis started out as a completely solo sport, and it still is. However, when I first started playing professional tennis, it was just myself and, you know, my dad and my sister and everyone else had themselves and maybe a coach, and that's it. And that's how tennis was. But as time grew on, as the years passed, we really started to develop teams. Tennis players got much more professional or more into just the whole big picture. And teams grew from like two, three people to like six, seven, eight people, which is a small team.

29:13Serena Williams:But at the same time, you're leading that entire team. And so for a number of years, I had to create a team. And I was actually one of the first people to start this professionalism of just getting a lot of people on my team to bring out the best in myself in order to try to reach records and break records. And so doing that was a full-time job in itself. until I found it and finding another leader to delegate more and finding just everyone that could fit in the right pieces. And having team meetings, having team calls, like doing everything together and delegating and being the leader of that team really taught me a lot about how to lead when I went to VC.

29:58Serena Williams:Of course, at the time, I didn't know that it was teaching me that, but I definitely was able to get a tremendous amount of experience of building and growing and dealing with different personalities and dealing with people that don't like each other and all that stuff. And I'm still figuring out a way how to make it work for the greater good. Speaking about team, working, family, I know we all saw the movie, King Richard. Talk about your dad. Like, when did you actually buy into the vision that he had for you? Or did you always believe in the vision that he had for you? And I know he was your first coach.

30:33We all know the story. So kind of what is your thoughts on looking back on it now, like how that molded you to who you are today? I don't know. When someone tells you every day that you're going to be great, at some point you start to believe it. Clap it up for that. That's important. Yeah. And I always say that my dad is way ahead of his time. he's doing things that people now are just starting to do. And he told myself, he told my sister every day, we were gonna be number one. We were gonna win Grand Slams. We were gonna be the best. And then he told us to tell ourselves that we were the best.

31:18And we had to look in the mirror and tell ourselves that we were the best. And so I think there really is something

31:25Serena Williams:to positive reformation to yourself and telling yourself every day that you're great, you're you're going to be the best um positive affirmation um you know I'm so many places right now but I want to be here um so I feel like there's something to that and so I don't know and I still think even with all that positivity I still think there was a like a little part of me because I was really small when I was growing, when I was young, and I didn't grow up until much later in life. And I wasn't that big, and I wasn't that strong, and I wasn't that good. And I just hit lobs all the time, and so I couldn't really, I mean, I was a fighter.

32:19Serena Williams:That's all I had, which I also think was good that I was small because I learned how to fight, you know. but I was like, are you sure this includes me? I can see why you might want to bet on her, but are you sure you want to bet on me? Of course, I never said that, but that's kind of, in the back of my head, I'm like, you know, I'm not going to be that good. Quick one before you jump back in. You're listening for ways to help teams move faster, make sharper decisions, and turn scattered context into work they can use. ChatGPT for Business can help. Chat GPT for Business gives teams a shared workspace with admin controls, permissions, and access to work and codecs in Chat GPT.

33:00This means your business can move from question to answer and code to rollout quicker. Join over 10 million business and enterprise users worldwide already using Chat GPT for Work. Download the Chat GPT desktop app or contact sales to learn more. When traveling for events or festivals throughout the country, every dollar matters. We compare flights, prices, hotel rates, and restaurant options. So why wouldn't we compare rides? Personally, I always check lift before booking a ride. Prices can change throughout the day depending on traffic, weather, and what's happening in the city. If you're headed to a concert, out to dinner, or catching up with your friends on a Friday night, taking a few seconds to check lift could leave you with more money to enjoy the experience.

33:44Save money. Check lift. Ernest, what's up? Look, building wealth isn't just about making money. It's about knowing where your money is working for you. That's why we partnered with Empower. Empower is all about helping you invest well so you can go out and live a little. Their free Empower Personal Dashboard gives you a complete view of your financial life in one place. Track your net worth, monitor your budget, analyze your investments, set retirement goals, and more. You've worked hard for your money. Now make sure it's working hard for you. Download the Empower Personal Dashboard or visit Empower.com.

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35:31Serena Williams:But you know what? When I went out there and I started playing, I just, I don't know. I just, I think those words kept coming back as you're going to be number one and I believed it. And the only way to be that is to go out there and be fearless and play fearless and do everything, you know, as hard as you can for as long as you can. And you definitely were number one.

35:57As you're saying it, I'm thinking to myself, because I have two kids, and I'm telling them both they're going to be number one. Only one of them is going to be number one. Not necessarily. They could both be. Venus was number one, too. This is true. I'm going there. I'm going there. But put them in different sports. It's just too much stress. So, I want to talk, we obviously are a great example of brotherhood. But the bond between you and your sister is evident, right? Obviously, when you're competing against each other, you want to win, but you don't want the other to lose. That's in the professional setting.

36:34But you've also invested together, right? I remember when you had the investment in the Miami Dolphins. Talk about growing together as athletes, but also as businesswomen, because I think that gets overlooked. Yeah, that was really exciting. I love football. I always say I love American football, but it's so fun. So then this opportunity to invest at the Dolphins came up. I mean, I think that's like 18 years old now. Hold on, there's two Miami Dolphins fans right there. Hey, there's three. There's three. Three, yes. Three. Yes. Yes. There they go. We're in Atlanta, y 'all. Yeah, we got to count us because there's not many of us.

37:17But it was really cool because, you know, by then I've been living in Florida, South Florida, for so many years. And it was my new home. And, you know, it was a no-brainer. It was a no-brainer. And, man, was that a good investment because, I mean, now you look at the valuation of any football team. and we invested ages ago, like well over, I think we were looking at it the other day, I think it was like 17 years ago. It was before I started other investments, so it was a very long time ago. And it was just cool to say that we own a football team or we have ownership in a football team. And it was great and then we got to know the owners and that opened so many other doors for you, you get to know even more people.

38:04really VC and entrepreneurship is really all about connections. So you can't forget that. It's really about who you know, what you know, and who they can introduce you to, and vice versa.

38:14Serena Williams:You know, who you can introduce other people to, to open the door for them as well. So, and so just that investment was great, but on another aspect, it was also great to get to know other people and get to know and get our foot into other doors, other really big doors. Troy's wearing your sneakers right now What? Troy, he has your sneakers on Oh, let me put these up Ty, close up Ty, close up So I am a sneakerhead Those are dope I told you I put mine in storage You might know these sneakers Yes I can't believe you're wearing them Well, I did it for you

38:56So, I mean obviously this is a collaboration with with the great Virgil yes yes obviously fashion was a role that you played in talk about choosing partnerships in the world of business because your brand itself is a strong one and who you align with is important talk about how you're going about picking and choosing who you're going to align with um well I got lucky with Virgil like I just I've always was a fan of his and you know when we got a chance to work together I just jumped I was actually supposed to work with Versace and something happened and it didn't work out and then it was Virgil and I was like this is awesome was so much more I mean I love Versace but it was like this is so much more awesome um because it was Virgil you know and so it was just such an amazing opportunity to work with him.

39:51Serena Williams:And so anyway, that ended up just being really fortunate, being at the right place at the right time. But when I work in a line with someone, there has to be some authenticity for it for me. Like my whole life, I wanted to be with Nike. I mean, at the time, Jordan was with Nike. So every athlete wanted to be with Nike at the time. And so it was just like iconic. And I was one of those as well. And so for me, that was like end goal kind of thing. So for me, if I really, if I'm aligning with someone, even like a row, like it really has to be very authentic. Like, you know, do I use it? Is it something that I do?

40:29Serena Williams:Is it something that I believe in? Is it something that I, because if it isn't, I think, I think nowadays more than ever, the consumer can kind of read through people that aren't honest and they're just like, oh, they're just doing this for a paycheck, you know? And so I try not to do that. I try to do things that I really, truly use and passionate about and, you know, think about. Well, talk about specifically, that's why I asked that question about Nike specifically. Like, you know, you are one of the faces of Nike, especially when it comes to tennis. You have a long relationship with Nike. How has that relationship with Nike evolved?

41:05Like we see LeBron's relationship with Nike. We see Jordan's relationship with Nike. We've seen Kobe's relationship with Nike. I feel like every athlete has their own special relationship with Nike, Phil Knight. What's your relationship with Nike, Phil Knight?

41:19Serena Williams:Well, I think my relationship is a little different. Nike has grown a lot with me, and I feel like we've grown apart in the past, and then we grew together, and then we got lock and step, and now I have a building and all the things. He has a building in Nike, by the way. Not many people have that. not many but it was really important for me at the time when we weren't really necessarily meshing and growing together that they one of the big things for me was I said I don't I don't see myself every time I have a meeting I don't see me I see so many people that don't look like me and it's exhausting and like I don't see enough women and it was it was a really at the time it was with Mark Parker and it was a very interesting conversation and kudos to Mark because he literally changed what Nike is internally.

42:14Serena Williams:If you guys were to see Nike internally, it is so different than what it used to be and all because of those conversations that I continued to push.

42:27And now it's just like, I'm like, okay, we need a little diversity still too,

42:33Serena Williams:but it's a good thing I love it I love it so much because all the bosses are women are black women and I absolutely love that and uh and it feels good to know that I had a first hand in in that and I and it feels good to know that a company that big could listen to an athlete like me and say okay we we hear you and we're actually going to do something about this and we also notice that there can be a lot of change made. And so my relationship with Nike is interesting. I'm always like, I'll text the CEO like, I'm at Disney and I see Under Armour here. Why is Nike not here? And he's like, on it.

43:23And so I'm always trying to build the business because that's what I do. And I don't even realize it, aha moment. I'm building businesses daily with investing and talking to founders.

43:35Serena Williams:And so I guess without even thinking about it, I'm just, I'm doing the same with Nike on a different level because they're Nike, but still every little bit counts. And, um, and I love that the CEO now, um, he also hears me kind of like Mark Parker did. And so they're so open to change. They're so open to like listening and making it a great place. And so, yeah, I think that my relationship with them has really, really evolved into something deeper than an athlete wearing Nike clothes. Let me just follow up on that because essentially what you're saying is like you advocated for more women, more black women to be in the office, right?

44:14That was bothering you. And they realized how valuable you were and they changed their system for that. were you ever a little apprehensive or even nervous to be like okay well I am who I am but this is a you know multi-billion dollar company maybe because a lot of times people say athletes maybe they don't they don't speak out enough or they don't want to ruin relationships or they don't want to what gave you that confidence to say I'm not I'm not comfortable with this I have influence and I have enough confidence in my influence to make changes? I'm not afraid of stuff like that. And there's so many things that I do that I don't talk about because I truly

44:55Serena Williams:believe when you, like you, I don't think I've ever even told that story or maybe very rare. But there's so many things that I do that I'm not looking to be pat on the back, pat, patted on my back for. Like I do it because it's the right thing to do and it's going to help other people. So outside of this room, I mean, that story might, who knows if people get to know that story much more, but. InvestFest exclusive, that's what we call that one. But I wasn't afraid because I was exhausted. I literally was exhausted of seeing another designer or another person that just didn't understand what I wanted.

45:37Serena Williams:And it's so funny now, I don't even have to say much. They get it. You know, if you're designing for someone that looks like me, you need someone maybe that looks like you too to get it, to get my body, you know, to get what I would like. Like, you know, it's unspoken. You just get it, you know? And so it's a difference. And so to be the best athlete at the time, the best lady athlete or man. Whoa, whoa, whoa, whoa, whoa. Nah, nah, nah. This is not up with debate. You didn't hear it. I said or man. I heard what you said, and we might not debate that either. We said what we said, the greatest athlete.

46:22Serena Williams:The greatest athlete, and to not have representation, I was exhausted, and it was absolutely no fear. It was actually frustration. And I don't think I was this calm when I spoke to the CEO at all. But I think he heard the passion behind this has to change. And now, like I said, now when I was just at Nike HQ, it was so many people there in positions, top top top positions black women women just every just in top positions black men um that just didn't have that opportunity before and to see that was just good because also diversity is real like you get different results when you have you know when you have diversity at the table like everyone needs to be at the table it just can't be just one person it has to be like everybody because the world is not one person.

47:22Serena Williams:It's everybody. You really need everybody to see different views and different point of views. How would this person feel about that? How will that person feel about this? It just all comes together a little bit better when you can just you know just the hope everyone there. So yeah no I wasn't afraid and and like I said that he was very amazing because a lot of people he didn't have to listen to me so I had to give him just as much credit, if not more, because he's the one that actually put it into play. And that's what I always say. We need supporters, too. We can say what we want to say, but we need people to support and to push the message through.

48:06I'm glad you said the word support, because it makes me think of where the biggest support comes from, and that's usually home, and that's usually family. Obviously, your partner is extremely successful in the world of business, you're extremely in the world of business, do those conversations ever collide at home or do we keep that separate, right? Do we bring business? Do we pitch ideas? Do we run ideas by each other? Because obviously publicly traded company, extremely successful fund, how do those conversations go? We really do not talk about business at all. Our kids are really young and pretty wild, actually, with all due respect.

48:49One especially is super wild. Quick one before you jump back in. You're listening for ways to help teams move faster, make sharper decisions and turn scattered context into work they can use. ChatGPT for Business can help. ChatGPT for Business gives teams a shared workspace with admin controls, permissions and access to work and codecs in ChatGPT. This means your business can move from question to answer and code to rollout quicker. Join over 10 million business and enterprise users worldwide already using ChatGPT for work. Download the ChatGPT desktop app or contact sales to learn more. When traveling for events or festivals throughout the country, every dollar matters.

49:31We compare flights, prices, hotel rates, and restaurant options. So why wouldn't we compare rides? Personally, I always check Lyft before booking a ride. Prices can change throughout the day depending on traffic, weather, and what's happening in the city. If you're headed to a concert, out to dinner, or catching up with your friends on a Friday night, taking a few seconds to check lift could leave you with more money to enjoy the experience. Save money. Check lift. Earners, what's up? Look, building wealth isn't just about making money. It's about knowing where your money is working for you. That's why we partnered with Empower.

50:05Empower is all about helping you invest well so you can go out and live a little. Their free Empower Personal Dashboard gives you a complete view of your financial life in one place. Track your net worth, monitor your budget, analyze your investments, set retirement goals, and more. You've worked hard for your money. Now make sure it's working hard for you. Download the Empower Personal Dashboard or visit Empower.com. Not an Empower client paid or sponsored. We talk a lot about ownership, and one of the most important assets you can own is your digital real estate. Too many entrepreneurs rely on social media platforms they don't control.

50:43Your website should be the center of your business. Framer helps you build a professional website without all the friction. It's more than a website builder. It's a complete website platform. Your entire team can collaborate in real time, make changes instantly, and publish updates in minutes instead of days. Framer's AI agents work alongside your team to create content, refine pages, manage your CMS, and optimize your SEO all in one place. And because everything stays editable on the same canvas, you maintain complete control over what goes live. That's why everyone from startups to Fortune 500 companies and brands like Perplexity and Miro trust Framer to power their websites.

51:24Learn how you can get more out of your site from Framer specialists or get started building for free at Framer.com slash earn for 30 % off a Framer Pro annual plan. That's Framer.com slash earn for 30 % off. Framer.com slash earn. Rules and restrictions may apply. So when we're at home, we just basically chase it and plan with them. And they take a lot of our time. And I think we work so much, respectively, just we just kind of want to come home and unwind and relax.

51:55Serena Williams:Now, if there is something to be said, I often ask, because he's also a fantastic designer. He's great at coding, just so many things. So I'll ask questions. If there's any questions, I'm usually asking them, because he has a lot more experience in that stuff. And I always feel like I want to learn. And that's why I said the other day, I was like, I just need to get smarter, because I've got to keep up with him. He's always learning something new. He was teaching himself coding a couple of months ago, a new version of it from AI. And he was writing a program for Olympia so she can do it. When she does work, she puts it in the program, it logs it, and he sees it.

52:39And I was like, okay, I got to get smarter because none of that is making sense to me. I'm going to fall back. So it's really kind of fun that way. What industries and technologies do you think will create the biggest opportunities over the next 10 years or so? I don't know.

52:56Serena Williams:I feel like outside of AI, I wonder. I think events, I think, because with the growth of AI, I feel like there's not going to be a lot of real things. So live events, whether that's concerts and finding a way to monetize that, whether that's through ticket selling or just having more live events, maybe even at smaller arenas, having more intimate live events. I think that's why sport is doing so well now. So I think sport will continue to grow. I think women's sports will continue to grow. There's a new volleyball league. There's a new flag football league that's going to come for women as well.

53:38So I feel like those things are going to continue to grow.

53:45Serena Williams:I think there's going to be some deep tech, deep space tech that's going to continue to grow in that industry. And obviously, you know, AI is going to grow every direction. So I think those are some of the things. I wonder, as you look at the landscape of the path that you've trailblazed, and you're looking at the young, especially black women that are playing tennis now, obviously when you see them and you've competed against a lot of them, I know Coco Golf talks about how much he idolizes you. When you watch them in the world of professionalism in terms of just playing tennis, how do you feel as they get into the world of business, right?

54:26We see sponsorships, we see deals. Are you giving them a call saying, hey, this is something you should do. Hey, shy away from that. Like, what role do you see or do you see a role for yourself in the mentorship of the next generation of the great athletes? Well, when it comes to other people getting their coin, I mind my own business. I stay in my lane.

54:49Serena Williams:But, no, I think it's great. You know, anytime I see someone, you know, winning off the court, I think it's, you know, it's great. I believe that there's space for everyone. You know, this world is so big. And there's so many things, so much money in these sponsors for these players to go around. Like, I feel like it's more of an encouragement, you know, and I think it's great that they can go out there and get what they can while they can. Because the life of an athlete is usually short, you know. I don't know how short anymore, but usually it used to be short. So I always feel good about it.

55:31I feel like go kudos and I usually try to like the ads and you know I always try to like the photos and I see how the ads go and you know it's pretty cool. I'm all about it. What advantage do you think you have over somebody that may have came up through the traditional venture route like somebody from Silicon Valley? You coming from being an athlete and now being a VC what what advantage point do you have that they may not have?

55:57Serena Williams:I think, you know, I think in venture you see a ton of failure. Well, in early stage venture, because I'm in the early stage space. We see a lot of companies that don't make it. I think the advantage that I have is the resilience of showing up and understanding that, you know, you don't do well every day, but you continue to show up every day and you've got to stay positive. and so I think it's you know it's something that I've I've done as an athlete you know and also just the value of hard work I think for me there's nothing too good for me to do I literally will do everything when it comes to hard work and I think that's because of my background and you know growing up as an athlete growing up in Compton like all of this all of the things I think that it's really become a competitive advantage.

56:49I want to add, you've had a tremendous career. Thinking back, obviously it comes with ebbs and flows, right? You have pits and falls. Is there a mistake that you look back now and say, I'd be willing to make that again because of all of the lessons that you learned from going through it? Well, in sport or in life? I'm interested in both. huh or both um in life is there a mistake that yeah definitely that mistake again

57:28what was the question is there something that you'd be willing to go through again because of the lessons you learned from going through it oh um you had a flashback just now you had a flashback just now we're gonna talk about that backstage because now I need to know. I would do that lesson again. And then tennis. Yeah, you know, I had lost a tough match once and it sucked. But if it meant, but I won so much after that, that I would probably lose that match again, even though it was really hard. It was a super hard loss for me, but I learned a lot from it. So you're back, you're back. But But there are some things I wouldn't do again, too.

58:15That list is way longer, though. You're back, right? And now the question... Hold on. You said she's back, and now one person's clapping? The great one is back! Oh, just for fun. No, no, no. Every now and then. We got to help people understand that this is not an everyday thing. No, it's not an everyday thing. You never know where I'm going to pop up. That is also true. Yes. You're back. But, you know, it's always, it's always, the comeback's always hard. So, you know, you got new tennis players that grew up on you. Now they're your competition and now they're gutting for you, right? So what's the thought process?

58:56You don't have anything to prove, obviously. You're the greatest tennis player of all time. You won 23 Grand Slams. You know you've done it.

59:08what is the thought process in you coming back like why and what is your goal is your goal to win a grand slam win wimbledon like is that your goal no god no um honestly i just wanted my daughters to see me in a different light you know especially my older daughter she was so young when I transitioned or retired or whatever, evolved. Evolved. I'm coming undone. I come undone after an hour. I don't know what I'm going to say next.

59:49So I really thought it would be nice for her to see me. I don't know. I feel like she doesn't appreciate what mommy has done. in a way or doesn't understand it. So I'm like, okay, you need to understand this. But also, no, no, no. I think it's really cool for her to kind of just see

1:00:09Serena Williams:what hard work looks like because she sees me out there every day. Not for long because I have different boundaries and I'm balancing it out. But, you know, I want her to understand what is possible. And my other daughter, she's... That's the wild one. Glad I had a night off. she's fun but uh you know we uh i think i think she could see a little bit maybe she's fun

1:00:42you know when we've had the privilege of watching you grow obviously in the world of tennis and the world of business you've done it all to many it feels like you are successful i wonder how you measure success at this stage of your life what does that look like like what are the the metrics to say, you know what, that was successful? I think if we're talking about tennis, I think it would be, which I never thought I would say in my life, winning a few matches, not a tournament. Yikes. Oh, boy. And also because, like, I don't have time. Like, I need to go.

1:01:21Serena Williams:Also, because... Also, I think measuring some success for me is also just how I am throughout the day because I'm a full-time mom and I love being a mom and I'm always with my kids every single day. I even do my work around the kids. So for me, I've lived my life and now I live for them, to be honest. And so I measure my success on, you know, did I cook dinner? How did I do? Did they like it? You know, if the kid isn't in school, like, you know, did it go well? how many meltdowns did my baby had the little baby have um and and was i calm in those meltdowns because i wanted to be able to melt down okay and me to be calm and not go crazy um you know it's hard you know to show up every day for a kid and and it also makes me appreciate my parents so much because they were like they i don't know how they did it they were so amazing um especially my dad going to play, going to tennis every day with us.

1:02:28Serena Williams:I tell you, I cannot do that with my daughters. I'm like, you on your own. I need a day off or let's do something else. So I just, I measure my success on just how I am as a parent now. And, you know, I read all the books, like, you know, what to say to a three-year-old or a two-year-old and, you know, how to communicate. And so did I do a good job with that? And yeah, that's kind of how it is for me now. Amen. What's some last words that you can give to a group of people that's trying to get to the next level? Like I said, there's various next levels, but you have somebody that have actually achieved the highest level, right?

1:03:06So what would be your parting words in a sea of entrepreneurs, investors, and people that's really trying to better their situation? What do you want to leave the crowd with? Well, first of all, I haven't seen the highest level. I think there's always room for improvement. And I'll leave you with that. Never get too complacent. Never think you're at the highest level. There's always someone doing better or working harder to beat you or to do better or, you know, more successful. And for me, that's okay. I'm not trying to be the biggest baddest in the house. I'm just trying to be the best, my personal best.

1:03:40and I think everyone has to realize that your personal best might not be you know going to the

1:03:47Serena Williams:moon or whatever you know but each each goal counts you're like for me my goal is just to be a great mom and that that's all that's my biggest goal and that's a huge goal and so I think that just setting whatever goal you is don't be don't be ashamed that whatever that goal is it's fine Just stick to it. Well, Serena, thank you for taking time out of your schedule. Thank you. Make some noise for Serena Williams. Stand on your feet for the greatest of all time. Thank you so much. Before you sign off, you tuned in for ways to help teams move faster, make sharper decisions, and turn scattered context into work they can use.

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