The Cheat Code to Connections

11 Aug 2026 · 12 min · 6 chapters

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In short

The episode “The Cheat Code to Connections” argues that wealth and success come from relationships and from knowing where your money is working, not just earning more. Guests discuss how golf creates long, low-pressure access to decision-makers—“no gatekeepers”—and how networking should be non-transactional. They share a story from planning the Nexus Cup: meeting a top Mizuho Bank partner who cited $2 trillion in assets under management, illustrating relationship-driven opportunity. They also predict golf’s future: more tech (Tomorrow Golf League arena/simulators with shifting holes), loosening dress codes, and more emotional, standout athletes. Guests also promote Empower’s personal dashboard, ChatGPT for Business, and Eastside Golf’s community days, invitational, and fashion shows.

Guests

speakers from Eastside Golf and an “Earners” host; one guest is an Eastside Golf founder/leader.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

The Business of Golf

0:44 to 1:19

Discussion on the significance of golf in business networking.

“As a listener of this podcast, you're looking for ways to help teams move faster, make sharper decisions, and turn scattered context into work they can use.”

The Business of Golf

2:15 to 5:07

Discussion on the significance of golf in business networking.

“We talk about this a lot, and we try to get people interested in golf because we say a lot of business deals and a lot of business flow happens there.”

The Future of Golf

5:07 to 7:09

Exploration of evolving trends and innovations in golf culture.

“Because, you know, we have Topgolf, which has become very popular.”

InvestFest Experience

7:09 to 14:00

Reflection on the impactful experience at InvestFest and its significance.

“I think one of the biggest things I think we'll see too is like the dress code really loosening up over the years.”

InvestFest Insights and Community Engagement

14:00 to 17:10

Learn about the cultural relevance of InvestFest and upcoming community events.

“Like we were staying at the Club Wyndham and they have a rooftop and it's literally right across from like that park.”

InvestFest Insights and Community Engagement

17:48 to 18:16

Learn about the cultural relevance of InvestFest and upcoming community events.

“It's about knowing where your money is working for you.”
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Transcript

Automatic transcript. May contain errors.

0:00This is an iHeart Podcast. Guaranteed Human. Earners, what's up? Look, building wealth isn't just about making money. It's about knowing where your money is working for you. That's why we partnered with Empower. Empower is all about helping you invest well so you can go out and live a little. Their free Empower personal dashboard gives you a complete view of your financial life in one place. Track your net worth, monitor your budget, analyze your investments, set retirement goals, and more. You've worked hard for your money. Now make sure it's working hard for you. Download the Empower personal dashboard or visit Empower.com.

0:37Not an Empower client paid or sponsored. Today's episode is brought to you by ChatGPT for Business. As a listener of this podcast, you're looking for ways to help teams move faster, make sharper decisions, and turn scattered context into work they can use. Chat GPT for Business can help. Chat GPT for Business gives teams a shared workspace with admin controls, permissions, and access to work and codecs in Chat GPT. This means your business can move from question to answer and code to rollout quicker. Join over 10 million business and enterprise users worldwide already using Chat GPT for Work. Download the Chat GPT desktop app or contact sales to learn more.

1:18When traveling for events or festivals throughout the country, every dollar matters. We compare flights, prices, hotel rates, and restaurant options. So why wouldn't we compare rides? Personally, I always check Lyft before booking a ride. Prices can change throughout the day depending on traffic, weather, and what's happening in the city. If you're headed to a concert, out to dinner, or catching up with your friends on a Friday night, taking a few seconds to check Lyft could leave you with more money to enjoy the experience. Save money. Check Lyft. Remember FDIC. They don't realize smart people use smartphones, huh?

1:53Seeing through BS they thought was gonna slide. Download TextNow because it cuts out clownery. You can literally activate it from your couch. Nationwide 5G with the same towers the other companies use. Pay what you want or not at all. You're in control. Show these ridiculous carriers we ain't paying for stupid. Because we're way too smart to pay dumb. Free app-based talking text.

2:21We talk about this a lot, and we try to get people interested in golf because we say a lot of business deals and a lot of business flow happens there. I wonder for you guys, how has that been for you? Right? Like, you're in the world of golf. How many business deals are being negotiated for y 'all through your travels on the course? All of them. All. Yeah, all of them. Every one. All of them. Yeah. Most of them. Yeah. I mean, even some of our partnerships. I just got hit up today. couldn't even make it because we're traveling, but they're inviting us out to go play golf just to, you know, talk, you know, where are you guys as heads?

2:53Like, what do you guys have coming up next? How can we be involved? Like, I mean, they're inviting us out to the nicest country clubs, trying to honestly sometimes earn our business. You know, I mean, this is how the game works. I mean, there are no gatekeepers. There are no people that say, I mean, you know, you can't talk to this person. No, you can eventually talk to them. Just stay out there on the golf course. I mean, you'll eventually have that time to where you've been wanting that CEO's time, five minutes, a coffee or something like that. But you can actually get five hours of their time if you know how to play golf.

3:26It don't have to be good. Like Angie says, just keep up with the pace to play. Keep up with the pace to play. No, that's right. I mean, I was recently planning this event on the Nexus Cup where I met Tiger Woods at and I'm in the cart when he it was my partner and his last name is Resigio and he is he's like a partner at uh or runs the U.S. for Mizzouho Bank I'm not sure if you ever heard of Mizzouho Bank but I hadn't right and so I'm asking an inquisitive question like oh how much is under management you know what I mean he used a number I never even heard anyone use he's out their mouth. He said$2 trillion.

4:05I was just like, oh, okay. So I'm sitting on a cart with a guy that's like top level at a bank, at a global bank. It's based in Japan called Mizuho. And they managed$2 trillion. They lend to AT &T, all these big Fortune 500 companies. They do the lending to them. And so it wasn't like they automatically did our lending, right? That's not what I'm trying to say, but that's a relationship there, right? That if we do need to, or if it does make business sense that you can kind of grow and develop. So it's never a thing where it's like an instant, oh, you go to the golf course, it's going to immediately mean that you get something.

4:42Cause then it becomes like very transactional, but it's like the people that you meet, the opportunity, the time you get to spend with them, you know, cause I hear you talk about all the time is relationships. One thing we talk about here is, is relationships. So being able to, again, nurture those relationships and getting to spend quality time with busy people is golf. It's a cheat code. So how do you see the future of golf? Because, you know, we have Topgolf, which has become very popular. Yes. And we see like a lot of hybrids of different sports that are taking place. We just had Rich Klein here and he was talking about lacrosse, like the streetball lacrosse.

5:22and then going. So golf is a sport that is still a time-consuming sport. Yep. And we live in a culture that really appreciates things that's fast-paced. So do you see like a hybrid, faster-paced type, miniature golf, Adam Sandler on steroids type thing happening potentially in the future? I mean, like I said, Topgolf is actually like that. Yeah, no, it's booming. It's a driving range of sorts. But do you see a world with extreme golf? I don't know if you get extreme. They got this thing coming out top of the year called Tomorrow Golf League where it's literally played in an arena. So you're going to hit into a simulator, and then when you get to a certain yardage, you actually hit a real shot.

6:09And so they built this arena from the ground up. You got Tiger Woods. I was going to say, this sounds like Tigerston. Yeah, yeah, yeah, yeah. But it's so, I mean, it's so technology savvy. Like virtual. yeah well uh so yes but then they have it to where the green can change elevations and like so under the under the turf like you have this machine that makes it into this shape-shifting type of place to where it changes into a different hole every time you play it you know what i'm saying you just i mean it might only be like i think 150 yards but you're gonna hit your first shot the The pole might be 500 yards.

6:47Going to get your first shot into a actual simulator. Then when you get 150 yards in, that's when you'll hit your real shot. But it changes and makeshifts every time when you get down to the 150 yards. Yeah. So, I mean, it's happening now. Like, you got that happening now. And then I think where it is headed, though, is the culture is headed for golf, right? And that's clear. And so I think you're going to see. I think one of the biggest things I think we'll see too is like the dress code really loosening up over the years. Right. Because like at one point in time, like for the PGA Tour, you could not wear shorts like you had to wear pants.

7:26Period. Period. And you still have to wear pants. I believe in the tournament you could just wear shorts during the practice round now. So it's starting to like really loosen up. You're starting to have, you know, folks playing a little bit more music now, that sort of thing. That's always kind of been like a little taboo-ish, like don't play your music, don't play loud. So it's evolving. I think you're going to need a sport. You need that one athlete that just comes in and is just unapologetic and he's just that nice that can really move the needle. You know what I mean? Because like you got to understand too, man, like shout out to Tiger Woods because he brought that level of intensity.

8:03Like remember everybody was doing this. He was out there like fist pumping. Like that was his mantra and people didn't really like that. Like that wasn't, you know, a thing that everyone was just like, oh, great. Tiger Woods, you fist pumping and excited and showing emotion. That wasn't something that, you know, we were ever, I know for me specifically, you know, that we taught him like you were trained not to be emotional. Like you're trained to be like very like stoic, like focus. It's something like, you know, I'm thinking like a ninja type vibe, like a zen-esque. You know what I mean? And Tiger was someone that really came out there and just poured his emotions out.

8:46And they were, you could see that. And that's what we could, you know, relate to. You know what I mean? We used to people getting upset. That's real. Well. Quick one before you jump back in. You're listening for ways to help teams move faster, make sharper decisions, and turn scattered context into work they can use. ChatGPT for Business can help. ChatGPT for Business gives teams a shared workspace with admin controls, permissions, and access to work and codecs in ChatGPT. This means your business can move from question to answer and code to rollout quicker. Join over 10 million business and enterprise users worldwide already using ChatGPT for Work.

9:25Download the ChatGPT desktop app or contact sales to learn more. earners what's up look building wealth isn't just about making money it's about knowing where your money is working for you that's why we partner with empower empower is all about helping you invest well so you can go out and live a little their free empower personal dashboard gives you a complete view of your financial life in one place track your net worth monitor your budget analyze your investments set retirement goals and more you've worked hard for your money now make sure it's working hard for you. Download the Empower personal dashboard or visit Empower.com.

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10:44And because everything stays editable on the same canvas, you maintain complete control over what goes live. That's why everyone from startups to Fortune 500 companies and brands like Perplexity and Miro Trust Framer to power their websites. Learn how you can get more out of your site from Framer specialists or get started building for free at Framer.com slash earn for 30 % off a Framer Pro annual plan. That's Framer.com slash earn for 30 % off. Framer.com slash earn. Rules and restrictions may apply. Remember FDIC. They don't realize smart people use smartphones, huh? Saying through BS they thought was going to slide.

11:22Download TextNow because it cuts out clownery. You can literally activate it from your couch. Nationwide 5G with the same towers the other companies use. Pay what you want or not at all. You're in control. Show these ridiculous carriers we ain't paying for stupid. Because we're way too smart to pay dumb. Free app-based talk and text. You can text now. App requires Wi-Fi or data connection. Data plans sold separately. 5G where available. Talk about showing up everywhere. You guys were at the best best this year. Yes, sir. Yes. Yes. unbelievable i'm interested to hear your takeaway and thank you for showing up thanks for the invite we get to include y 'all especially because it's culture right it's bigger than business it's bigger than financial literacy is about culture and y 'all definitely a part of it so talk about your experience uh being part of the the historic and legendary investors no it was man i mean first off thank you guys man that was that was definitely dope that was the biggest crowd that I've ever spoken in front of.

12:21You know, we were on the Fidelity stage with Corey and Sarah over there. And I mean, we got to tell our point of view on what we're doing and why we're doing it. You know, it was it was empowering because it was so many, of course, so many people in the room that look like us and just so many diverse people that were just looking for. Honestly, sometimes looking for guidance or a different way of thinking about things, you know, and just looking for that push, you know, so for them to look to us and, and for us to be up on that stage. And, and I mean, I'm honored to give these people, you know, how I got to where I am, you know, I'm honored to, to, to tell them how relationships work and how to be successful in the work within a company, work within a conglomerate that can push forward and be seen as something that is, is successful.

13:12Like it's very hard to do at the end of the day. Of course, if you guys know, but at the end of the day, I mean, it was, I'm glad we got to do it because it showed just how connected that we were in pushing this game forward. But at the end of the day, that it wasn't about us. It's about how far can we take people within this game of golf and what they can actually use it for. So I'm glad we could show that. Yeah, no, I agree. It was mind blowing, man. I walked in there and I told you, I mean, you know, y 'all hear the numbers, right? It's like 20 ,000, 20 ,000 people. Get your tickets now. And literally it might be 21 ,000.

13:52Like I walked in that room. I'm like, yo. And it's crazy too because, and kudos to you, man, you guys deserve your flowers because you really have created a moment. Like we were staying at the Club Wyndham and they have a rooftop and it's literally right across from like that park. And I can see it's like a sea of people like either walking, going. And I'm just like, wow. Like y 'all really have like created a culturally relevant moment. Like people are like, are you going to InvestFest? You got to be at InvestFest. We got to be on stage. Like it's a thing now, right? Like you guys are converging all of this.

14:32And to see that, to be a part of it, it's been unbelievable for us. So, I mean, we, and again, you guys have the, you know, the wherewithal to be like, not just thinking, oh, it's a golf brand. I don't know if they can fit our demo or, you know, because most people may not look at it that way. You know what I mean? Just off the surface. Eastside Golf, oh, we're only going to invite them to golf events. You know what I mean? But it's like, nah, you're like, no, they have a voice. They have a perspective. And so we appreciate y 'all. But I was blown away and, you know, kind of sent for next year.

15:04Put our bid in now, you heard? So what's up for you guys? End of this year, 2024, what's on the vision board? What do you have planned? Yeah, no, 24 is going to be a very packed year. I mean, it's already kind of booked up, which is good. You know what I mean? We're excited about that. You know, we have a lot of events that we did last year. One of the biggest things is going to be our community day. So in the city of, we have four different cities that we'll be hitting this year. So last year we beta tested in Memphis. and the goal around our community day is we want your first interaction on a golf course to have nothing to do with finances.

15:41So come out, meet the founders of Eastside Golf, but also you'll get free tee times all day for folks to go play. We'll have lessons going if they're on the driving range. We'll have free food. And again, you get an opportunity to probably grab some of the gear, but you get an opportunity to meet people, connect, and you realize, oh, a bucket of balls may only be$10. Oh, they have rental sets in there for free. I can rent clubs or rent just one club. And if you don't, we want to leave rental clubs. So we're going to, we have a couple of them, the city of Augusta. We're going to Jacksonville. We're going back to Memphis.

16:20We're going to Detroit. And then the biggest one, you know, back to the crib, add the A. So we got five community days. that we're doing, you know, what Cali say, still. You know? Yeah, that's still. Let's go golfing. Let's go golfing. We got the Invitational coming again. And we really, I think what I'm most excited about, too, is just the clothes, man. Like, the clothes is going to be, we really, the team really, you know, they did an amazing job in stepping that up. And we're going to be, you know, fashion shows, New York Fashion Week. We're definitely going to be there strong this year. You know, we're still going to be out in Paris.

17:01The show's not going to be there yet. I think y 'all will leave. No, already. I don't think y 'all will leave. That's just the research, man. What did you say? We're beta testing. Right. Before you sign off, you tuned in for ways to help teams move faster, make sharper decisions, and turn scattered context into work they can use. ChatGPT for Business can help. Chat GPT for Business gives teams a shared workspace with admin controls, permissions, and access to work and codecs in Chat GPT. This means your business can move from question to answer and code to rollout quicker. Join over 10 million business and enterprise users worldwide already using Chat GPT for Work.

17:42Download the Chat GPT desktop app or contact sales to learn more. Earners, what's up? Look, building wealth isn't just about making money. It's about knowing where your money is working for you. That's why we partner with Empower. Empower is all about helping you invest well so you can go out and live a little. Their free Empower personal dashboard gives you a complete view of your financial life in one place. Track your net worth, monitor your budget, analyze your investments, set retirement goals, and more. You've worked hard for your money. Now make sure it's working hard for you. Download the Empower personal dashboard or visit Empower.com.

18:19Not an Empower client paid or sponsored. When traveling for events or festivals throughout the country, every dollar matters. We compare flights, prices, hotel rates, and restaurant options. So why wouldn't we compare rides? Personally, I always check Lyft before booking a ride. Prices can change throughout the day depending on traffic, weather, and what's happening in the city. If you're headed to a concert, out to dinner, or catching up with your friends on a Friday night, taking a few seconds to check Lyft could leave you with more money to enjoy the experience. Save money. Check Lyft. Everyone's talking about how AI is transforming work, especially in sales.

18:57While the landscape shifts, one thing remains the same, the thrill of closing a deal. Whether it's a gong or a confetti machine, every team has its celebration rituals. Adio is designed for that moment. It's the agentic CRM that turns customer signals into actionable insights, helping you close deals faster with revenue agents and automations working around the clock. You'll have everything you need to scale your go-to market efforts. Elevate your wins with Adio. Start your free trial at adio.com slash iHeart. This is an iHeart Podcast. Guaranteed human.

From the publisher

In this video, hosts Rashad Bilal and Troy Millings welcome special guests from Eastside Golf to discuss how golf has become a powerful tool for building connections in the business world. They explore the countless business deals that are negotiated on the golf course, highlighting how playing golf provides opportunities to network and establish valuable relationships.

Eastside Golf shares their personal experiences, emphasizing that invitations to play golf often lead to discussions about upcoming projects, partnerships, and ways to collaborate. They highlight how golfing with high-profile individuals allows for quality time with busy professionals, providing opportunities to deepen relationships and create business opportunities. Eastside Golf emphasizes that playing golf doesn't necessarily require exceptional skills, but rather the ability to keep up with the pace of play.

The conversation then shifts to the future of golf. The hosts and guests discuss the emergence of top golf and the potential for hybrid, fast-paced versions of the sport. Eastside Golf mentions the Tomorrow Golf League, an upcoming arena-based golf experience that combines simulators with real shots and changes the shape and layout of the course each time. They also anticipate a loosening of the traditional golf dress code and a more relaxed atmosphere on the course.

The importance of an influential athlete in driving the popularity of golf is mentioned, with a special shout-out to Tiger Woods. Tiger's emotion-filled playstyle, marked by fist pumps and excitement, resonated with a wider audience and raised the profile of the sport. His impact paved the way for a shift in the mindset and perception of golf.

The video also touches on Eastside Golf's participation in Invest Fest, an event focused on culture, business, and financial literacy. The guests express their gratitude for being included and how speaking on the Fidelity stage provided an empowering opportunity to share their perspectives and experiences. They highlight the diverse audience and the importance of offering guidance and a different way of thinking to those seeking inspiration and growth.

Join the conversation and discover the power of golf in forging connections, creating opportunities, and building relationships. Learn about the changing landscape of the sport and the role it plays in business and personal development. Don't miss out on this insightful discussion with Eastside Golf.

See omnystudio.com/listener for privacy information.

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